Welcome to Part Four of our Web Traffic Blueprint article series, where we explain how to turn a site into an automated traffic generation machine using WordPress.
So far, we have covered the following in this article series:
In Part One, we explain why using an expertly configured WordPress website is the key to automating traffic to your site …
(With an expertly configured WordPress website or blog, all you have to do to automatically start generating new web traffic is publish fresh content consistently!)
In Part Two, we discussed the setup phase. We explained the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing website has been built using WordPress.
(In Part two we show you where to set up a WordPress website on your domain)
In Part Three, we focused on the configuration phase of this process.
Here, we configure all the settings that affect your site’s traffic-getting ability …
(In Part 3 you will configure all the settings that affect your site’s traffic-getting ability)
In Part 4, we will look at ways to automate your traffic using plugins.
Why It Makes Sense To Automate Your Traffic-Getting Process
Depending on who you get your advice from, you could find yourself investing 1-2 hours or more per day posting content on social media, as well as managing your business, your content and your online presence.
Many businesses lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts prescribe. If you spent most of your time posting updates on LinkedIn, Facebook, and Twitter in addition to writing content for your website or blog, how would you get anything else in your business done?
(Keeping a business running is how most small business owners spend their working hours. Source: NFIB)
Small business owners spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent 6 or more hours each week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the figures would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses are spending more time marketing and promoting themselves online. Infographic: VerticalResponse)
As small businesses spend more time on online marketing as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other vital areas …
(Businesses with limited resources, time, and budgets and many areas to focus on have to plan their marketing strategy very carefully.)
One other important thing to keep in mind is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or LinkedIn. These companies can and will make decisions that can significantly impact your business without prior notification. Why invest so much effort and time building a business on rented real estate? With WordPress, you can have complete control of your own real estate and publish your content automatically to other online properties.
Automating systems and process to leverage time and increase productivity is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the availability of many new marketing channels creates a number of dilemmas for small business owners and marketing managers, especially for those with limited marketing budgets, resources, and time. For example:
- Which of these channels should you invest more of your efforts, time, and your budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Traffic Generation Process With WordPress
What I’d like to share with you now, is a free, simple, and effective strategy that allows you to automate your traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should invest more efforts, time, and budget on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat websites, techniques, tools, and anything designed to manipulate or violate the policies and terms of service of sites like Pinterest, Google, Facebook, etc..
(Web traffic automation does not require the use of black hat methods!)
The purpose of this series of articles is to show you how to be smart with your resources and automate your content distribution so you can leverage your time and efforts, and increase your exposure online to websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that many business owners lack the time, resources and financial means to engage in the kind of content marketing that most experts advise doing. What you want to do, then, is be strategic with your limited time, resources, and budget.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to individual marketing channels can be extremely time-consuming!)
Why not choose a smarter, time-saving approach like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other marketing channels.
- Distribute content automatically to social media channels and social bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress website as described in Part 2. Then, configure your site settings as described in Part 3. Once all of this is in place, you then automate these processes with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Traffic Generation Plugins
Let’s take a quick look at a few traffic-generating plugins that can:
- Syndicate content automatically to social sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Distribute content automatically to other web properties via RSS
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …
(Make sure that Jetpack is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
You can share your posts on Tumblr, Facebook, Twitter, Google+, LinkedIn, and more …
(Publicize your posts automatically to various social networks.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings displayed in your post publishing box.)
Now, whenever you publish a new post, it will automatically be shared on every account you have set up …
(As soon as new content is published, it is automatically distributed online.)
To learn more about the benefits of using this powerful plugin, visit this site: Jetpack by WordPress.com
The WordPress commenting feature lets your blog readers engage with your web site, post comments, reply to existing comments and participate in discussions.
You can expand the WordPress default commenting feature with third-party plugins that integrate your comments with social media, helping to spread and share them online.
For example, with a WordPress plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a wider choice of backlinks if they like, plus1, or tweet your post. This plugin will visit the comment author’s website while they are entering their comment and retrieve their latest blog posts, which they can include below their comment after clicking submit.
(CommentLuv Premium version can attract more comments and visitors and improve user engagement on your website.)
To learn more about using this plugin, visit this website:
(Social LinkMachine – Set-and-forget content distribution plugin for WordPress)
SocialLinkMachine is a WordPress plugin that lets you drip-feed content, build backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed your content automatically to dozens of traffic-generating sites)
With Social Link Machine installed, you can automatically drip-feed your content to many authority websites, including:
- Bookmarking Platforms: e.g. Bitly, Diigo, Instapaper, Reddit, etc.
- Blogs: e.g. Blog.com, Overblog, Tribe, etc.
- Social Media Platforms: Google Plus, Xing, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Docdroid, Sendspace, etc.
To learn more about this great plugin, visit this website: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution campaigns), we have created a comprehensive article where we explore many social media tracking tools that are worth checking out and knowing about. To learn more, go here:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Content Sharing Phase – Summary
Once you have your website or blog and plugins fully set up and configured, all you then have to do to start generating new web traffic is publish web content on a regular basis.
If you need help coming up with topics for content that you can post on your web site, then subscribe to our FREE email training series on content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next article in the series.
This is the end of Section Four
To read more, click on the link below:
- Website Traffic Blueprint Part 5 – A Complete Guide To Generating More Web Visitors For Your Business Automatically With WordPress
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