WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Site Traffic Blueprint Part 4 - How To Automatically Get More Web Traffic For Your BusinessWelcome to Part Four of our Web Traffic Blueprint article series, where we explain how to create an automated traffic generating machine using the WordPress CMS.

So far, we have covered the following in this article series:

In Part One of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress website, all you have to do to generate more web traffic is add content on a consistent basis!

(With an expertly configured WordPress website, all you have to do to automatically begin bringing more web traffic is add content regularly!)

In Part Two, we discussed the setup phase. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your site has been built with WordPress.

Where to set up a WordPress site on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we focus on the configuration phase of this blueprint.

Here, we configure all the settings that can affect your website’s ability to generate traffic automatically …

Where to set up WordPress on your domain

(In Part 3 you will configure hosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability)

In this article, we will show you how to set up various plugins that can get new traffic automatically to your website.

Why Automate The Traffic Generation Process?

Depending on which expert you listen to, you could end up spending an hour every day (or more) posting content on social media.

Many small business owners lack the time, resources and financial means to run a full-time marketing department and engage in the kind of content marketing that many marketing experts advise doing. If you spend hours checking LinkedIn, Facebook, or Twitter in addition to researching and writing articles for your website or blog, how does anything in your business get done?

Keeping a business up and running is how most small business owners spend their time.

(Small business owners spend most of their working hours keeping their businesses up and running. Image source: NFIB)

Small businesses spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

A study of small businesses done by email and social media marketing company Vertical Response found that:

  • 43% of all businesses surveyed spent at least six hours each week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would most likely be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Businesses are spending more time each year marketing and promoting themselves online.

(Businesses spend more time every year marketing and promoting themselves online. Infographic source: VerticalResponse.com)

As businesses spend more time on online marketing in order to compete and survive, this puts more and more pressure on businesses to focus their time on other equally important areas …

Businesses with limited time, resources, and budgets and many areas to focus on require careful planning of their marketing strategy.

(Businesses with limited resources, marketing budgets, and time and many different areas to focus on need to plan their marketing strategy very carefully.)

Another thing to consider is that, in addition to spending time social media websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites can and will make decisions that impact your business without consulting you. Why invest so much time and effort building a business on rented real estate? With WordPress, you can have complete control of your own real estate and publish your content automatically to other websites.

Automating systems and process to save time and increase productivity is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners and business managers, especially for those with limited resources, budget, and time. For example:

  • Which channels should you invest more of your time, budget, and your efforts on?
  • Should you invest so much time and effort building assets on sites that belong to other businesses (e.g. YouTube, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own website?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating The Traffic Generation Process With WordPress

What I’d like to show you now, is a free, simple, and effective method that allows you to automate your traffic generation with WordPress.

With this method, you will be able to:

  • Save time creating content for your website and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing channels,
  • Determine which channels you should invest more efforts, budget, and time on,
  • Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

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Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat websites, software, strategies, and anything that violates the policies and terms of service of services like Facebook, Google, Pinterest, etc..

Web traffic automation does not require using black hat methods!

(Automating your web traffic does not need to involve using black hat methods!)

The focus of this article series is not to game online services or flaunt their terms of service, but to show you how to be smart with your resources and automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many business owners lack the time, human resources and budget to engage in the kind of content marketing that many online experts recommend doing. What you want to do, then, is to be strategic and work smart within your limited resources.

So, instead of posting content to different marketing channels one by one, which is very time-consuming …

Posting content to different marketing channels is very time-consuming!

(Posting content to individual channels is extremely time-consuming!)

Why not use this time-saving approach instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate the distribution of your content to all other marketing channels.

You can:

  • Automatically distribute content to social sites and social bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and online properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your website or blog as described in Part 2. Then, expertly configure things as described in Part Three. After all this is in place, you can then automate your content distribution using plugins such as the ones listed in the following section.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic System – Traffic Generation Plugins

Let’s take a look now at some examples of traffic-generating WordPress plugins that can help:

  • Post content automatically to social media sites and social bookmarking websites
  • Distribute comments automatically to other blogs
  • Post content via RSS to other sites

Jetpack Plugin

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack WordPress Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great functions.

After Jetpack has been installed, you will need to connect the plugin to your WordPress.com account …

Make sure that Jetpack is connected to your WordPress.com account

(Make sure that Jetpack is connected to your WordPress.com account)

Next, activate the Publicize feature …

Jetpack - Publicize

(Jetpack – Publicize feature)

Once this section is configured, you will be able to automatically share your posts on Facebook, Twitter, Tumblr, LinkedIn, Google+, and more …

Share your content automatically on several social media networks.

(Share your content automatically on several social media networks.)

After configuring all account and plugin settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize details displays in the Publish area.

(Publicize options appear in the Publish box.)

Now, whenever you publish a new post, it will automatically be shared on all of the accounts you have set up …

As soon as content is published, it is automatically syndicated online.

(As soon as new posts are published, they will be automatically distributed online.)

Go here to learn more about this powerful plugin: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

The WordPress commenting function lets your blog readers interact with your web site, post new comments, reply to other users and engage with your content.

You can enhance the WordPress native commenting feature using a 3rd-party plugin that integrates with social media, helping to spread and share your content around.

For example, with a WordPress plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a choice of backlinks if they like, tweet, or plus1 your post. This plugin will visit the comment author’s website while they are entering their comment and retrieve their most recent blog posts, which they can choose to include with their comment when they click submit.

CommentLuv can encourage a greater level of commenting and create more user engagement on your site.

(CommentLuv Premium version can attract more comments and create more user engagement on your web site.)

To learn more about using this great plugin, go here:

Social Link Machine

SocialLinkMachine - Set-and-forget content distribution plugin for WordPress

(Social LinkMachine – Set-and-forget content distribution plugin)

Social Link Machine is a WordPress plugin that lets you syndicate your content, build backlinks, include relevant images and videos, and create social signals on auto-pilot …

SocialLinkMachine - drip-feed your content automatically to over 30 online sites

(Social Link Machine – syndicate your content to dozens of online websites)

With Social Link Machine installed, you can automatically syndicate and drip-feed your content to many authority websites, including:

  • Social Bookmarking Sites: e.g. Delicious, Folkd, Plurk, Scoop.it, etc.
  • Blogs: e.g. Blog.com, Overblog, Tumblr, etc.
  • Social Media Platforms: Facebook, Xing, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • PDF Sharing: e.g. Docdroid, Sendspace, etc.

Go here to learn more about the benefits of using this plugin: Social Link Machine

Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content marketing campaigns), we have written a comprehensive article listing many social media tracking tools that will help you keep track of online trends, monitor competitor activity, see what online conversations are taking place that can affect your business, etc, see what online conversations are taking place that could affect your business,etc. Go here for more info:

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The above are just a few examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation Blueprint: Automated Content Distribution Phase – Summary

Once your website or blog and plugins have been configured and fully set up, all you then need to do to begin attracting more traffic is publish new content regularly.

Practical Tip

If you need great content ideas for your web site, we recommend subscribing to our email training series on content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next section of the series.

This is the end of Section 4

To read the rest of this article, click here:

Web Site Traffic Blueprint Part Five - Learn How To Create A Traffic Generation Machine

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"Learning WordPress has been a huge stumbling block for me. I've been looking for something that covers absolutely everything but doesn't cost an arm and a leg. Thank you so much ... you have just provided me with what I have been looking for! Truly appreciated!" - Tanya

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