Welcome to Part 5 of our Web Traffic Blueprint article series, where we explain how to create an automated traffic machine using the WordPress CMS.
So far, we have covered the following in this series:
In Part One of this article series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website is the key to automating traffic to your website …
(With an expertly configured WordPress site, all you have to do to drive web traffic is post new content on a regular basis!)
In Part Two, we focused on critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your existing website has been built with WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part Three, we discussed the configuration phase of this blueprint. We configured all the settings that can affect your website’s traffic-getting ability …
(In Part 3 we show you how to configure hosting settings, internal settings, and external settings that can affect your site’s traffic-getting ability)
In Part Four, we explained how to set up various WordPress plugins that can help get visitors automatically to your website or blog whenever you begin adding new content regularly.
(Publish once to WordPress and automate your content distribution to all other channels!)
In Part Five of the WordPress web traffic automation blueprint series, we discuss ways to optimize your traffic with different tools and methods.
- WordPress Traffic Automation Blueprint – Traffic Optimization Systems
- WordPress Traffic Automation System – Traffic Optimization Strategies
- WordPress Traffic Automation System – Summary
WordPress Traffic Automation Blueprint – Traffic Optimization Systems
In addition to having an expertly configured WordPress website, generating high-quality traffic on a consistent basis is the outcome of a clearly-defined business vision, careful digital planning, and excellent systems in place.
(Generating regular traffic is the product of having a clear business vision, sound planning, and great systems)
Let’s review briefly the systems that will help you grow and manage all traffic.
These systems include:
- Marketing Systems – How you drive traffic to your business.
- Technical Systems – The systems and processes used to keep your digital presence operating efficiently for receiving new traffic.
- Business Systems – The systems used to manage and respond to traffic.
(Use systems to grow, automate, optimize, and manage your web traffic)
Let’s review the above systems briefly:
Your marketing systems consist of the processes and methods used to create traffic for your website. You can test your marketing systems by asking questions such as:
- What channels do you plan to use to generate new traffic (e.g. blogging, facebook advertising, video marketing, etc)?
- What resources and portion of your budget will you apply to your marketing channels?
- Who will create your content and marketing campaigns?
- How will you track conversions and measure the results of your marketing campaigns?
During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some initial actionable data, such as the keyword phrases people are searching online to find your site, which you can use to create content targeted specifically to your audience’s needs.
Your technical systems and processes ensure that your online presence remains operating efficiently for receiving new traffic. There’s no point driving traffic to your site if your site is experiencing problems or your pages take too long to load.
Your technical systems need to be able to adequately handle technical areas like webhosting, website maintenance and support, installing, configuring, and updating software (e.g. plugins), integration, customization, troubleshooting, etc.
You can test your technical systems by questions such as:
- Who looks after my server?
- Who will look after my website and keep my site maintained and up-to-date?
- Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?
Many potential problems can be minimized if your website planning process and setup and configuration phases have been completed correctly. As with all technology, however, you can expect new problems. Your technical systems need to be able to handle these.
You need good business systems and processes to help you manage the influx of new traffic. These include:
- Communication systems
- Resources management – human, financial
- Handling sales enquiries
- Order fulfillment
- Customer service/training
If you intend to outsource your digital marketing and technical support, then make sure you also implement great systems to manage all outsourcing.
WordPress Traffic Automation System – Traffic Optimization Strategies
If your business objectives are clear and your systems and processes are in place, all you need to focus your efforts on is growing your “traffic loop”.
Let’s walk through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the processes illustrated below …
(Implementing and optimizing a traffic loop)
Increase Reach & Visibility
Step 1 of the process is to increase visibility for your business and website.
- An expertly configured WordPress site allows you to automatically distribute your content to sites like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
- As mentioned earlier, investing in some paid advertising can help you generate actionable and intelligent data such as the keywords people are searching online to find your website, which you can use to create content better targeted to your audience.
- Repurpose your content to leverage the power, appeal, and reach of different media formats.
- Continue learning about ways to bring more visitors using methods like LinkedIn, social media, email, etc.
Tools & Methods
See earlier sections of this article series for a number of excellent plugins, tools, and methods we’ve already covered to help you reach more members of your target audience.
Also, see other posts on this site to learn more about plugins that let you easily add the following to your website or blog:
- Share your comments and posts online with others,
- Run contests, offer downloads or discounts for likes/shares,
- Add user generated content, feeds, etc.
- Publish and distribute content online in different media formats (e.g. videos, PDF guides, slides, etc.)
Build Authority And Credibility
Getting more of your content out there is a great first step, but to make this more effective, your content needs to build authority and credibility with visitors.
Publishing higher quality content improves your chances of getting more people to link to it and share it with others and hence more traffic.
Traffic Optimization Tips
- Create and publish content that adds value to users and that showcases your expertise. This includes content that educates and informs readers, training content, user reviews, adding testimonials, etc.
- Consider publishing expert reports that you can sell or distribute online.
Tools & Strategies
If you need help coming up with ideas for content that you can post on your website or blog, then subscribe to our FREE email training course on growing your business with content marketing here:
Also, if you haven’t already, learn more about WordPress plugins that let you easily add the following to your website or blog:
- Legal Pages
- Customer Support (e.g. Helpdesk, Live Chat, etc.)
- User Reviews
- Badges/Certificates Of Recognition
Grow Influence & Engagement
At some point, you may want to consider developing “traffic on tap.” You can do this by growing a list or starting an online community.
With “Traffic On Tap,” all of your traffic comes from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate traffic with every post you publish, forum post you add, or email broadcast you send out.
Traffic Optimization Ideas
- Encourage commenting and discussions on your site.
- Add an autoresponder newsletter and encourage people to subscribe.
- Add a free, paid, or ‘freemium’ membership site.
- Start or join an online group on LinkedIn/Facebook.
Tools, Plugins, & Strategies
Many solutions and WordPress plugins are available that are easy to implement and can help increase your online influence and improve engagement. For example:
- List-Building Solutions (e.g. Aweber, MailChimp, etc.)
- Contact Forms, Live Chat
- Forums and Discussion Groups (e.g. bbPress, BuddyPress)
- Polls and Surveys
- Webinars (e.g. Webinar JEO)
- Comment sharing
- Add media, image galleries, etc.
Identify Problems & Provide Solutions
By taking advantage of incoming traffic to discover what users are searching for, you should have no problem developing new products, services, and solutions, all of which provide new opportunities to generate new streams of web traffic.
- Create an e-learning course.
- Publish a PDF guide that can be sold or distributed online (e.g. sell on Clickbank.
- Add an e-commerce store to your site.
Tools & Strategies
If you plan to provide products, services, and solutions online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to add to your website or blog include:
- Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
- Learning Management Systems (e.g. Courseware)
- Event Registrations (e.g. EventEspresso)
Analyze Data & Feedback
The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic allows you to discover new traffic opportunities.
You should have already installed an analytics tool (e.g. Google Analytics) on your site. Make sure you can also understand the data.
WordPress Traffic Automation System – Summary
All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.
- Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
- Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
- Add plugins, list-building strategies, and other methods if required to build authority, trust, and credibility, and also to increase engagement with users,
- Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
- Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.
Hopefully, now you have a blueprint that will help you drive more visitors automatically to your WordPress web site and build a more successful business online.
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