WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Website Traffic Blueprint Part Five - Discover How To Automatically Grow Your Web Traffic For Your Business With WordPressWelcome to Part Five of our WordPress Website Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1, we explained why using an expertly configured WordPress site is the key to automating traffic to your site …

With an expertly configured WordPress website, all you have to do to generate more web traffic is publish great content regularly!

(With an expertly configured WordPress web site, all you have to do is add content on a consistent basis to begin attracting web traffic!)

In Part 2, we focused on the setup phase of the automation process. We helped you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing website has been built using WordPress.

Where to set up a WordPress website or blog on your domain

(In Part 2 we show you how to set up a WordPress web site on your domain)

In Part 3, we look at configuring WordPress. We configured webhosting settings, internal settings, and external settings that can affect your site’s traffic-getting ability …

Where to set up WordPress on your domain

(In Part 3 you learn how to configure hosting settings, WordPress settings, and external settings that affect your site’s ability to generate traffic automatically)

In Part Four, we explained how to set up various plugins that can drive new traffic automatically to your site just by posting fresh content.

Publish content one-time and automate your content distribution to all other services!

(Publish content once, automate the rest!)

In this article, we look at ways to optimize traffic to your website using different tools and strategies.

WordPress Web Traffic Blueprint – Traffic Optimization Systems

In addition to getting your WordPress website or blog expertly configured, generating traffic successfully on a consistent basis is the product of a well-defined business vision, sound digital planning, and great systems in place.

Generating consistent traffic is the result of business vision, sound planning, and great systems

(Automated traffic is the product of having a clear business vision, sound planning, and great systems)

Let’s review the systems that will help you grow and manage your new traffic.

These systems include:

  • Marketing Systems – The processes and methods used to drive traffic to your business.
  • Technical Systems – The systems used to ensure that your digital presence remains up and running for receiving new traffic.
  • Business Systems – The systems used to manage and respond to new traffic.

Systems help you grow, automate, optimize, and manage your web traffic

(Systems help you grow and manage your traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your website. Your marketing systems can be tested by asking questions such as:

  • What is your content marketing strategy?
  • What resources and portion of your marketing budget will you apply to these channels?
  • Who will create your content, sales funnels, and run your marketing campaigns?
  • How will you test and measure the cost-effectiveness of your marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some initial intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create content better targeted to your audience’s needs.

Technical Systems

Your technical systems ensure that your web presence remains operating efficiently for receiving traffic. There’s no point driving traffic to your site if your site is down or your pages take too long to load.

Your systems include handling areas like webhosting, site maintenance and support, installing, configuring, and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who will look after my webhosting?
  • Who is looking after my website and keeping my site, plugins, themes, etc. maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should things go wrong?

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, you should expect to face problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems in place to help you manage and respond to new traffic. This includes:

  • Communication systems
  • Managing human and financial resources
  • Handling leads and sales inquiries
  • Order fulfillment
  • Customer training/service
  • etc.

If you intend to outsource your digital marketing and technical services, then you will need to put systems in place to manage all outsourcing processes.

WordPress Traffic Automation Blueprint – Traffic Optimization

With clear business objectives and great systems in place, all you need to focus on are ways to grow, optimize, and further automate your “traffic loop”.

Let’s go through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the diagram below …

An effective traffic loop

(WordPress can help you implement and optimize a traffic loop)

Increase Reach And Visibility Online

The first step of the process is to expose your business to as many potential users as your resources allow.

Useful Tips
  • Your expertly configured WordPress site allows you to instantly share your content on traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
  • As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help generate data, which you can use to create content better targeted to your audience.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to attract more visitors using methods like Pinterest advertising, podcasts, email, etc.
Tools And Methods

We’ve covered a number of useful plugins, tools, and methods in earlier sections of this tutorial series.

Also, ask us about plugins that let you easily add the following to your WordPress website:

  • Share your posts online with others,
  • Run contests, offer discounts/downloads for likes/shares,
  • Accept user generated content, feeds, etc.
  • Distribute content online in various media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority & Credibility

Getting more content out there is good, but to make this activity more effective, your content also needs to be building authority and credibility with your audience.

Publishing higher quality content improves your chances of getting more people to share it around and hence more visitors.

Tips
  • Create and publish content that will add value to your audience and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
  • Consider publishing instructional PDF guides or special reports that can be sold or distributed online.
Tools And Methods

We have created a comprehensive course on how to develop a content marketing strategy, how to promote your business with content, and ways to never run out of content ideas that you can plug into at no cost here:

Also, if you haven’t already, contact us to learn more about plugins that let you easily add the following to your WordPress site:

Grow Influence And Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can achieve this by building a list or starting an online forum or network.

With “Traffic On Demand,” most of your traffic comes from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate new traffic with a single post or email.

Traffic Tips
  • Encourage visitors to leave comments and start discussions on your site.
  • Add an email newsletter and encourage people to subscribe.
  • Add a paid or free membership site.
  • Start or join a Facebook/LinkedIn Group.
Plugins, Tools, & Strategies

Many solutions and WordPress plugins are available that can help grow your influence and improve engagement. For example:

  • List-Building Tools (e.g. Aweber, MailChimp, etc.)
  • Contact Forms, Live Chat
  • Forums and Discussion Groups (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, video galleries, etc.

Identify Needs/Problems And Provide Solutions

By taking advantage of incoming traffic to listen to what problems your users are trying to solve, you should have no problem developing new services and products, all of which provide new opportunities to generate new sources of web traffic.

Tips
  • Create a free or paid online training course.
  • Consider publishing PDF guides that can be sold or distributed online (e.g. sell on Amazon.
  • Add e-commerce to your site.
Tools And Methods

If you plan to provide products, services, and solutions online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to consider adding to your website or blog include:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By interpreting data gathered from existing traffic, you can discover new traffic opportunities.

You should have already installed an analytics program (e.g. Google Analytics) on your website. Make sure you understand the metrics and can interpret the data.

WordPress Web Traffic Automation Blueprint – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (consider adding some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other solutions if required to build authority, trust, and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this post has given you a blueprint that will help you drive more traffic automatically to your web site and build a more successful business online.

WordPress Web Traffic Blueprint Part 5 - How To Automatically Attract More Traffic For Your Business

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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Originally published as WordPress Traffic Automation Blueprint – Part 5 (Optimization).