WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

WordPress Web Traffic Blueprint Part Four - How To Get More Traffic For Your BusinessWelcome to Part Four of our WordPress Web Traffic Blueprint article series, where we show you how to create an automated traffic generating machine using WordPress.

So far, we have covered the following in this series:

In Part One, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website is the key to generating automated web traffic …

With an expertly configured WordPress website or blog, all you have to do to automatically generate web traffic is publish content on a consistent basis!

(With an expertly configured WordPress site, all you have to do to start attracting traffic is post content on a regular basis!)

In Part Two, we discussed the setup phase. We helped you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing website has been built with WordPress.

Where to set up a WordPress site on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we discussed the configuration phase of this process.

Here, we configure all the settings that affect your site’s traffic-getting ability …

How to set up a WordPress website or blog on your domain

(In Part 3 we show you how to configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability)

In Part 4, we will look at ways to automate traffic generation with different plugins.

Why It Makes Sense To Automate The Traffic-Getting Process

Depending on who you talk to, you could end up trying to spend an hour or two (or more) per day posting content on social media, as well as managing your business, your content and your web presence.

Most small business owners simply lack the time, resources and financial means to engage in the kind of content marketing that many online marketing experts prescribe. If you were to spend half a day checking Facebook, LinkedIn, or Twitter in addition to writing content for your blog or website, how would you get anything else in your business done?

Keeping their business up and running is how most small business owners spend their working hours.

(Keeping their business running is how most small business owners spend their working hours. Infographic source: NFIB)

Small businesses spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

Research conducted by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all small businesses surveyed spent six or more hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media consumed the most time online.

Small businesses are spending more time each year marketing and promoting themselves online.

(Small businesses are spending more time every year marketing and promoting themselves online. Infographic: VerticalResponse)

As small businesses spend more time marketing and promoting themselves online in order to compete and survive, this puts more and more pressure on businesses to prioritize their time on other vital areas …

Businesses with limited time, resources, and budget and many different business areas to focus on require careful planning of their marketing strategy.

(Businesses with limited resources, marketing budgets, and time and many different business areas to focus on require careful planning of their marketing strategy.)

One other important thing to keep in mind is that, in addition to spending time social sites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These companies can and will make decisions that can dramatically impact your business without first consulting you. Why invest so much time and effort building a business on someone else’s real estate? With WordPress (self-hosted), you can control your own real estate and post your content automatically to other websites.

Investing in business automation to save time and increase productivity is nothing new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Information Age, however, the exponential growth channels for marketing and promoting a business creates a number of dilemmas for business owners and marketing managers, especially for those with limited resources, time, and marketing budget. For example:

  • Which of these channels should you invest more efforts, time, and your budget on?
  • Should you invest so much time and effort building assets on sites that you do not control (e.g. Facebook, Twitter, Pinterest, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating The Traffic Generation With WordPress

What we’d like to show you now, is a free, simple, and effective formula for automating the web traffic generation process with WordPress.

With this formula, you will be able to:

  • Save time creating web content and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which channels you should invest more time, efforts, and your budget on,
  • Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Note

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat tools, methods, sites, and anything designed to flaunt or violate the terms of service and policies of services like Facebook, Google, YouTube, etc..

Automating your web traffic doesn't require using black hat methods!

(Web traffic automation does not have to involve using black hat methods!)

The purpose of this article series is to show you how to be smart with your limited resources and automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites visited by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section how most small businesses lack the time, human resources and budget to engage in the kind of content marketing that many online experts recommend doing. What you want to do, then, is to be strategic and work smart within your limited time, resources, and budget.

So, instead of choosing this approach, which is very time-consuming …

Posting content to individual channels is extremely time-consuming!

(Posting content to different marketing channels individually is extremely time-consuming!)

Why not choose this one instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate your content distribution to all other marketing channels.

You can:

  • Automatically distribute content to social media services and bookmarking sites,
  • Automatically distribute content (and comments) to other blogs and web properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your site as explained in Part 2. Then, configure everything as explained in Part Three. After all this is in place, you can then automate the process with plugins such as the ones discussed in the following section.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Automation Blueprint – Traffic-Getting Plugins

Let’s take a brief look at a number of traffic-generating plugins that can:

  • Syndicate content to social media sites and social bookmarking websites
  • Syndicate comments automatically to other blogs
  • Distribute content automatically via RSS feeds to other blogs

Jetpack WordPress Plugin

You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of useful features.

After Jetpack has been installed, you will need to connect the plugin to the WordPress.com account you set up in Part 3

Make sure the Jetpack plugin is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate the Publicize feature …

Jetpack - Publicize feature

(Jetpack – Publicize)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Twitter, Facebook, LinkedIn, Google+, and more …

Share your content on various social media networks.

(Publicize your posts to several social media accounts.)

After all plugin and account settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize details displayed in your publishing box.

(Publicize options appear in the post publishing area.)

Now, whenever you publish new content, it will automatically get shared online to all of the accounts you have set up …

As soon as you publish, your new posts are automatically syndicated online.

(As soon as content is published, it will be automatically syndicated online.)

Jetpack provides an automated and hands-free way to create more exposure online for your content on social sites.

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting feature that allows your blog readers to engage with your website or blog, post comments, reply to existing comments and participate in discussions.

You can enhance the WordPress built-in commenting feature with 3rd-party plugins that integrate with social media, helping to spread and share your content online.

For example, a WordPress plugin like CommentLuv (Pro version) can help make your site more attractive to commenters by offering them a choice of backlinks if they tweet, like, or +1 your post. This plugin will visit the comment author’s site while they enter their comment and retrieve their last blog posts, which can be included below their comment after clicking the submit button.

CommentLuv can help attract more comments and traffic and improve user engagement on your website or blog.

(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your web site.)

Go here to learn more about the benefits of using this great plugin:

SocialLinkMachine

Social LinkMachine - WordPress content distribution plugin

(SocialLinkMachine – Set-and-forget content distribution plugin)

Social Link Machine is a WordPress plugin that allows you to syndicate your content, build diverse anchor text backlinks, include relevant YouTube videos and images, and second-tier links and social signals on auto-pilot …

SocialLinkMachine - syndicate and drip-feed content to over 30 traffic-generating sites

(Social LinkMachine – syndicate your content to over 30 traffic-generating websites)

With Social LinkMachine installed, you can automatically drip-feed your content to over 30 authority platforms, like:

  • Social Bookmarking Platforms: e.g. Delicious, Diigo, Kippt, Scoop.it, etc.
  • Web 2.0 Blogging Platforms: e.g. Blog.com, Sett, Tumblr, etc.
  • Social Media Platforms: Google Plus, Xing, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • PDF Sharing: e.g. Issuu, Gett, etc.

For more information about the benefits of using this handy plugin, go here: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution efforts), we have written a comprehensive article listing several social media tracking tools and technologies that are worth checking out and knowing about. More information:

Info

The above are just some examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Syndication Phase – Summary

Once your WordPress site and plugins have been configured and fully set up, all you have to do to automatically bring more web traffic is add fresh content on a regular basis.

Tip

We have created an entire email email-based training course aimed at helping you come up with unlimited content for your site:

Once you have configured your WordPress site, the next step is to optimize the process. This step is explained in the next article in the series.

This is the end of Section Four

To read more, click here:

Web Traffic Blueprint Part Five - Discover How To Turn Your WordPress Site Into A Traffic Machine

Get Thrive Leads for WordPress

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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