Welcome to Part Four of our Website Traffic Blueprint article series, where we show you how to turn a site into an automated web traffic generating machine using the WordPress CMS platform.
So far, here is what we have covered in this article series:
In Part 1, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress website, all you have to do is publish web content on a regular basis to automatically start generating traffic!)
In Part Two, we focus on the setup phase. We explain the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing website has been built with WordPress.
(In Part 2 we show you how to set up a WordPress website on your domain)
In Part Three, we discuss the configuration phase.
Here, we configure all the settings (hosting, internal and external) that can affect your site’s ability to generate traffic automatically …
(In Part Three you will configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically)
In Part Four, we will show you how to set up various WordPress plugins that can help drive web traffic automatically to your website.
Why It Makes Sense To Automate Your Traffic Generation
Depending on who you listen to, you could find yourself trying to spend an hour or more a day promoting your business on social media while also trying to run your business, creating content and managing your online presence.
Most business owners lack the time, resources and financial means to run a full-time marketing department and engage in the kind of content marketing that many marketing experts prescribe. If you were to spend most of your time checking Twitter, LinkedIn, or Facebook in addition to researching and writing content for your website or blog, how would anything in your business get done?
(Small business owners spend most of their working hours keeping their businesses up and running. Image source: National Federation Of Independent Businesses)
Small business owners spend most of their time simply keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent at least 6 hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would probably be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Businesses are spending more time marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other equally important areas …
(Businesses with limited time, resources, and marketing budgets and many different business areas to focus on have to plan their marketing strategy very carefully.)
One other important thing to consider is that, in addition to spending time marketing and promoting your business on a number of social media sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or LinkedIn. These companies often will make decisions that affect your business without consulting you. Why invest so much time and effort building content on rented real estate? With WordPress (self-hosted), you can control your own real estate and distribute your content automatically to other sites.
Automating systems and process to save time and increase productivity is nothing new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners, especially for those with limited time, resources, and budget. For example:
- Which channels do you invest more time, efforts, and budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Web Traffic Generation Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy that allows you to automate your traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing channels,
- Determine which channels you should focus more efforts, time, and budget on,
- Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat sites, strategies, software, and anything designed to “game” or violate the policies and terms of service of services like LinkedIn, Google, Facebook, etc..
(Automating your web traffic doesn’t have to involve using black hat techniques!)
The purpose of this article is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how most small business owners lack the time, human resources and financial means to engage in the kind of content marketing that many online experts advise. What you want to do, then, is work smart within your limited resources.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to marketing channels one at a time can be extremely time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social sites and bookmarking sites,
- Distribute content (and comments) automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as described in Part 2. Then, configure things as explained in Part 3. Once all of this is in place, you can then automate various processes with plugins like the ones listed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Traffic Plugins
Let’s take a quick look at a number of plugins that can help:
- Syndicate content automatically to social media sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Post content automatically via RSS feeds to other web properties
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of useful functions.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack plugin – Publicize)
Configure this section to automatically share your posts on Facebook, Tumblr, Twitter, LinkedIn, Google+, and more …
(Publicize your content to various social media accounts.)
After configuring all of the plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options in your publishing area.)
Now, as soon as you publish new content, it will automatically be shared on all of the accounts you have set up …
(As soon as new content is published, it is automatically distributed online.)
To learn more about the benefits of using this great plugin, go here: Jetpack Plugin
The native WordPress commenting system lets your visitors interact with your web site, post comments, reply to existing comments and participate in discussions.
You can enhance the WordPress default commenting feature using third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to spread and share them online.
For example, with a WordPress plugin like CommentLuv (Premium version), you can make your site more attractive to commenters by offering them a wider choice of backlinks if they like, tweet, or +1 your post. This plugin will visit the website or blog of the comment author while they are entering their comment and retrieve their most recent blog posts, which they can choose to include with their comment when they click submit.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your site.)
Go here to learn more about this great plugin:
(SocialLinkMachine – Content distribution plugin for WordPress)
Social Link Machine is a plugin for WordPress that lets you automatically drip-feed your content, build backlinks, include relevant images and videos, and social signals on auto-pilot …
(Social Link Machine – syndicate and drip-feed content automatically to dozens of authority platforms)
With Social Link Machine installed, you can automatically drip-feed content to dozens of traffic-generating websites, like:
- Social Bookmarking Sites: e.g. Delicious, Diigo, Instapaper, Reddit, etc.
- Blogging Platforms: e.g. Blog.com, Rebel Mouse, Tumblr, etc.
- Social Media Platforms: Facebook, Xing, etc.
- Image Sharing: e.g. Flickr, etc.
- Document Sharing: e.g. Docdroid, Scribd, etc.
For more details about using this WordPress plugin, visit this site: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution campaigns), we have created a detailed article listing a number of social media monitoring tools and technologies that you may want to check out. See this page to learn more:
The above are just some examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Syndication Process – Summary
Once your website or blog and plugins have been set up and expertly configured, all you need to do to begin bringing traffic is publish web content on a regular basis.
If you need great content ideas for your web site, then subscribe to our email training series on growing your business online with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the process. This step is covered in the next section of the series.
This is the end of Part Four
To read more, click here:
- Website Traffic Blueprint Part 5 – Discover How To Create An Automated Web Traffic Generation Machine
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