WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part Four - How To Turn Your WordPress Blog Into A Traffic Generation MachineWelcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to automate traffic to your site using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …

With an expertly configured WordPress website or blog, all you have to do is publish fresh content on a regular basis to bring web traffic!

(With an expertly configured WordPress web site, all you have to do is add web content regularly to start generating web traffic!)

In Part 2, we discuss the setup phase. We help you understand the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing site was built using WordPress.

How to set up WordPress on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part Three, we discuss configuring the system.

Here, we configure hosting settings, internal settings, and external settings that can affect your website’s ability to generate traffic automatically …

Where to set up a WordPress website on your domain

(In Part 3 we show you how to configure all the settings that affect your site’s ability to generate traffic automatically)

In this section of the article series, we look at ways to automate the traffic system with different plugins.

Why It Makes Sense To Automate The Traffic Generation

Depending on which marketing gurus you talk to, you could end up trying to spend an hour every day (or more) promoting your business on social media.

Many small businesses simply lack the time, resources and financial means to engage in the kind of content marketing that many online marketing experts recommend. If you spent hours posting updates on LinkedIn, Twitter, and Facebook in addition to researching and writing articles for your blog or website, how could you get anything else in your business done?

Keeping their business running is how most small businesses spend their working hours.

(Keeping a business up and running is how most small business owners spend their working hours. Source: NFIB)

Many businesses spend most of their working hours simply keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

A study of small businesses conducted by email and social media marketing company Vertical Response found that:

  • Almost half of all businesses surveyed spent around 6 hours each week on social media (the other half spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was done today, the numbers would probably be higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media consumed the most time online.

Businesses are spending more time marketing and promoting themselves online.

(Small businesses are spending more time marketing and promoting themselves online. Source: VerticalResponse)

As businesses spend more time on online marketing as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other equally vital areas …

Businesses with limited marketing budgets, time, and resources and many different areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited time, budgets, and resources and many areas to focus on need to plan their marketing strategy very carefully.)

Another important thing to consider is that, in addition to spending time social sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These companies can and will make decisions that can dramatically affect your business without requiring your input. Why invest so much effort and time building a business on someone else’s asset? With a self-hosted WordPress website, you can have complete control of your own virtual real estate and post your content automatically to other sites.

Automating business systems and processes to save time and increase productivity is not new. Businesses have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited time, resources, and budget. For example:

  • Which channels do you invest more of your time, efforts, and your budget on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while neglecting your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What I’d like to show you now, is a free, simple, and effective method for automating the traffic generation process with WordPress.

With this method, you will be able to:

  • Save time creating content for your website and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which marketing channels you should focus more of your time, efforts, and your budget on,
  • Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Important

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat methods, software, websites, and anything that violates the terms of service and policies of services like Google, Facebook, YouTube, etc..

Automating your web traffic doesn't have to involve using black hat techniques!

(Automating your web traffic doesn’t need to involve using black hat methods!)

The focus of this article is not to game web services or flaunt their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most businesses lack the time, resources and budget to engage in the kind of content marketing that many online experts are prescribing. What you want to do, then, is be strategic with your limited resources, budget, and time.

So, instead of choosing this approach, which is very time-consuming …

Posting content to services one at a time is very time-consuming!

(Posting content to individual marketing channels is extremely time-consuming!)

Why not opt for a smarter, time-saving strategy like the one shown below instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other channels.

You can:

  • Distribute content automatically to social media services and social bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your WordPress website as explained in Part Two. Then, expertly configure it as shown in Part Three. Once all of this is in place, you can then automate the process with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Blueprint – Traffic-Getting Plugins

Let’s take a look now at some plugins that can:

  • Distribute content to social sites and social bookmarking sites
  • Distribute comments automatically to other blogs
  • Distribute content via RSS feeds to other sites

Jetpack WordPress Plugin

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.

Jetpack by WordPress.com

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great features.

After Jetpack has been installed, connect the plugin to the WordPress.com account set up in Part Three

Connect Jetpack to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature

(Activate the Publicize feature)

You can share your posts on Twitter, Tumblr, Facebook, LinkedIn, GooglePlus, and more …

Distribute your posts to several social media accounts.

(Distribute your posts to various social media sites.)

After all of the settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize account details displays in the Publish area.

(Publicize settings in the Publish area.)

Now, whenever you publish new content, it will automatically get shared on all of the accounts you have set up …

As soon as new content is published, it will be automatically distributed online.

(As soon as you publish, your posts are automatically syndicated online.)

The Jetpack plugin provides you with an automated and hands-free way to create more exposure online for your content on social media sites.

CommentLuv

CommentLuv

(CommentLuv)

The WordPress built-in commenting feature lets your visitors engage with your site, post comments, reply to existing comments and participate in discussions.

You can enhance the WordPress native commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to spread and share your content around.

For example, with a plugin like CommentLuv (Pro version), you can improve user engagement on your website. The plugin encourages readers to comment using SEO and social rewards like using keywords in the username, search-indexable backlinks, adding twitter names to comments, and social enticements for content sharing. This plugin will visit the comment author’s site while they are entering their comment and retrieve their last blog posts, which they can choose to include with their comment when they click submit.

CommentLuv Premium version can attract more comments and improve user engagement on your web site.

(CommentLuv can encourage a greater level of commenting and create more user engagement on your website or blog.)

Visit the plugin site to learn more about the benefits of this plugin:

Social Link Machine

SocialLinkMachine - Content distribution plugin

(Social Link Machine – Content distribution plugin for WordPress)

SocialLinkMachine is a plugin that lets you automatically drip-feed content to dozens of traffic-generating sites, build anchor text backlinks, include relevant videos and images, and create second-tier links and social signals on auto-pilot …

Social Link Machine - drip-feed your content automatically to dozens of online platforms

(Social LinkMachine – syndicate and drip-feed your content automatically to dozens of traffic-generating sites)

With Social LinkMachine installed, you can automatically drip-feed content to many traffic-generating websites, including:

  • Bookmarking Sites: e.g. Bitly, Diigo, Kippt, Stumbleupon, etc.
  • Blogs: e.g. Livejournal, Rebel Mouse, WordPress.com, etc.
  • Social Platforms: Google Plus, Xing, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • PDF Sharing Platforms: e.g. Docdroid, Gett, etc.

To learn more about the benefits of this handy plugin, go here: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution efforts), we have created a detailed article listing several social media measurement tools that you may want to check out. Go here for more info:

Useful Information

The above are just a few examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation Blueprint: Content Distribution Stage – Summary

Once you have your website or blog and plugins set up and expertly configured, all you need to do to start generating new traffic is post great content on a regular basis.

Useful Tip

If you need great content ideas for your website or blog, we recommend subscribing to our email training series here:

Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is explained in the next section of the series.

This is the end of Part 4

To read the rest of this article, click here:

Web Traffic Blueprint Part Five - A Complete Guide To Generating More Web Traffic Automatically

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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