Grow Your Accounting Business Online With WordPress – 2

In Part One of this comprehensive article on ways to build your accounting business presence online, we covered the following areas:

• Online Challenges For Accounting & Financial Businesses
• Opportunities For The Accounting Profession In The Web Economy
• Ways To Improve Your Website Pages
• Tips For Improving The Content On Your Site

In this section, we discuss more ways to grow your accounting business online. Topics covered below include:

• Improving Web Traffic
• Tips For Generating New Leads & Enquiries Using WordPress
• WordPress Plugins & Themes That Can Help To Improve SEO, Create Better User Engagement And Drive More Traffic

For more information about WordPress plugins and themes, go here:

• Using WordPress Plugins To Extend Your Web Site’s Capabilities
• WordPress For Beginners – An Introduction To Themes

Your Accounting Website – How To Improve Your Business Online With WordPress Themes And Plugins

Your web traffic is an important part of your online business growth. This section will help you improve your web traffic.

Optimize Your Website For Search Engines (SEO)

There are so many ways that WordPress helps improve SEO:

• Search Engine-Friendly URLs – Set the permalinks to use the title of the posts as the URL of your pages.
• Tags – Specify the keywords that you want search engines to index your article pages (posts) for.
• Post Categories – Create search engine-friendly categories for archiving and organizing your content.
• Post Excerpts – Create descriptions for your posts that visitors will see in the search engine results.
• Images – add search-optimized titles to your images for improved search results.
• Internal Content Linking – WordPress provides a built-in feature that allows you to easily create internal links for faster indexing of pages
• Post Notification – Configure your site to automatically notify other sites and directories immediately upon publishing a new post on your website.

WordPress Plugins That Can Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic To Your Website Generation

As well as the built-in features of WordPress, the WordPress developer community makes available many plugins that will improve SEO, increase engagement and drive more web traffic to your business.

Here are some plugins you can use to improve your SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress sitemap plugin (lists all of your pages for indexing by search engines)
• Page-List – WordPress site map plugin

(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your site’s search engine optimization)

Other things you can do to improve SEO, increase engagement and drive more visitors to your website are to add a forum, newsletters, commenting, and social sharing features. Here are a few more fantastic WordPress plugins that can help:

• BuddyPress – BuddyPress allows you to run your own social networking community on your site.
• bbPress – Run a discussion forum on your WordPress site.
• E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WP dashboard, without a third party subscription.
• Disqus – This WordPress plugin lets you power discussions and increases engagement on your website.
• Floating Social – This WordPress plugin lets you add social buttons and features that allow visitors to share your content online on your posts and pages.

(WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins)

Generate More Leads & Enquiries

This section looks at how to improve sales and generate new leads and enquiries online.

Providing An Email Newsletter

Providing a newsletter is a great way to retain and grow your readership. Adding email newsletters] provides many benefits including:

• Drives targeted traffic
• Keeps readers from forgetting about you
• Provides updates
• Provides a highly targeted marketing channel
• Allows you to provide special products or services to a select audience
• Provides new opportunities for improving interaction
• Provides an additional way for your content to be shared online with new potential clients

One of the things you can do to get visitors to subscribe is to provide them with content of high value and give them free gifts in exchange for their details. This can be a guide, checklists for handling tax, access to tax calculators, discount coupons, membership access to videos, contests, etc.

Contact Forms

A contact form provides an easy and simple way for prospective customers to contact you. A contact form also allows readers to report problems, ask questions to specific departments, ask for a quote, and more.

A contact form provides many benefits, like:

• Reducing spam
• Automated response
• Gives you control over what is sent to you
• Allows you to keep your email address private
• Different forms can be added to any post or page
• Looks professional
• Is convenient for visitors

A very popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

(Contact Form 7 – WordPress Plugin)

This plugin is easy to install and configure and lets you create multiple contact forms to your pages and posts, customize the forms and the mail contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.

Another option to consider is to add sections to your contact form so users can choose the aspect of your business they are contacting your company about. This ensures that visitors’ requests reach the right person.

Adding A Map

Adding a map helps your visitors and customers find you.

A map is a very useful tool for several reasons:

• A map improves local SEO
• Visitors can easily find you
• Shows location of events

(Maps help your visitors and customers find you)

Some of the most popular Google Maps plugins include:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

WordPress Plugins & Themes For Improving SEO, Increasing User Engagement And Generating More Visitors To Your Site

Accounting Plugins For WordPress

WordPress lets you add a number of plugins to your accounting website that will immediately make available a range of practical tools for your site visitors. Here are just some of the plugins you can choose from:

Calculator Pro Calculators

(Calculator Pro Calculators – WordPress Plugin)

This plugin provides a free collection of 400+ calculators that you can provide to users on your website. It supports internationalization

Note: Most of them aren’t focused on accounting, but there are quite a few for:

• 401k
• Rate of return
• CD
• Equity
• And many more

For more details, go here}:

• Calculators Pro Plugin

Show Stock Quotes

(Show Stock Quotes Plugin For WordPress)

This free plugin gives you a widget that displays a number of different stock quotes per portfolio. You can display as many widgets as you like.

(Show Stock Quotes Plugin For WordPress – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes – WordPress Plugin

Custom Stock Ticker

(Custom Stock Ticker Plugin)

This free plugin lets you add a custom stock ticker to any page, post, or sidebar with shortcodes.

Custom Stock ticker offers a number of customizable ticker. Choose from built-in themes or customize it yourself. It’s easy to customize it so it matches your website. You can also add custom stocks to specific categories.

Customize the appearance by changing colours, size, speed, text, and symbols, etc.

For more details, go here}:

• Custom Stock Ticker WP Plugin

Finance Calculator

(Finance Calculator Plugin For WordPress)

This free calculator lets your site visitors calculate indicative repayments online. It’s great for car loans, property, or any other large loan.

(Finance Calculator Plugin For WordPress – Loan Calculator)

This plugin also contains an application form that sends a message to the email address you specify.

It will show payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

• Finance Calculator – WordPress Plugin

WP-Invoice

(WP-Invoice Plugin For WordPress)

WP-Invoice is ideal for WordPress users with clients to bill.

This plugin integrates billing into WordPress. You can send out itemized invoices. It even allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF versions of invoices, provide quotes, create checkout forms, and more.

The plugin ties into your WordPress user management database to keep track of clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and several others.

WP-Invoice lets you add custom payments and charges, create pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create notification email templates, display reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more.

For more details, go here}:

• WP-Invoice – WordPress Plugin

All In One Business Management Application

(All In One Business Management Application)

This is a complete business management system that includes accounting management, invoicing, order management, help desk with support ticketing system, CRM and lots more.

(All In One Business Management Application Plugin – Client Invoicing)

All In One Business Management Application supports international languages, is fully customizable and provides additional tools such as document management, to do app, and more.

For more details, go here}:

• All In One Business Management Application – WordPress Plugin

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software Plugin For WordPress)

This is a scalable business software that lets you manage and communicate with customers, tracks your company’s net worth and cash flow, and lots more.

(iBilling – Accounting and Billing Software – Client Invoicing)

It lets you get paid faster online by integrating with several online payment gateways.

For more details, go here}:

• iBilling – Accounting and Billing Software WP Plugin

WordPress Accounting Themes

To get the best features and professional look for your website, we recommend choosing a theme specifically suited for accounting businesses. Here is a look at some of the best accountancy themes available. With the themes listed below you can own a professional-looking accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.

Accounting Pro

(Accounting Pro Theme For WordPress)

This premium WordPress theme is an inexpensive turn-key theme built for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and a whole lot more.

You can easily customize this theme with premium add-ons.

Go here to learn more this theme:

• Accounting Pro

Accountancy

(Accountancy Theme For WordPress)

This theme offers a variety of built-in styles and layouts to make your accounting website look and feel professional.

It includes a custom slider, a featured testimonial, and more. It’s lightweight, search engine optimized, fast loading, and fully responsive. Accountancy Theme provides the flexibility you need without bloating your theme with features you don’t need. Free updates and one year of support is included with your purchase.

Go here for more details:

• Accountancy Theme

Accounting

(Accounting Theme For WordPress)

This theme includes a drag-and-drop builder that allows you to design your website any way you want. It also has unlimited sidebars and custom widgets, four different types of headers, a custom administration panel, different color schemes, a custom slider, three different blog types, and is fully responsive (mobile-friendly). It looks clean and modern and is fast to load.

For more details, go here:

• Accounting

Kathryn

(Kathryn – WordPress Theme)

This premium WordPress theme was created specifically for accounting businesses. It allows you to use WordPress as a true CMS and provides a slider, multiple layouts, multiple sidebars, flexible rotator, many colors, is easy to use, search optimized, and is responsive (mobile-friendly). Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy responsive slider plugin and is a separate purchase from the Genesis Framework.

Go here to learn more about this WordPress theme:

• Kathryn – WordPress Theme

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium theme for WordPress was developed with the idea of professionalism within the accounting industry. It features an authoritative color scheme and elements designed specifically to make your accounting business site look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your accounting services, contact details section with consultation requests (downloadable as a CSV file), testimonials section, and a blog.

Go here for more info:

• Accounting WordPress Theme For WordPress

WP Advocate

(WP Advocate)

This is a corporate theme developed specifically for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type for staff profiles. It will also integrate with BeSpoke profile templates. WP Advocate is clean and fast-loading.

Go here to learn more this theme:

• WP Advocate Theme For WordPress

Divi

(Divi WordPress Theme)

This theme is the most flexible theme in Elegant Themes‘ entire theme collection. You can create a unique, professional site using the page builder or beautiful and unique pre-made layouts. You can modify your layout as much as you need.

The builder transforms web elements into visual building blocks, allowing anyone to understand and edit the structure of their page without editing code.

(Divi WordPress Theme – Flexible Page Builder)

It has 40 content modules that you can drag and drop anywhere you want. This includes accordion, blog, circle counter, divider, filterable portfolio, login, portfolio, slider, social media follow, video, fullwidth image, fullwidth menu, fullwidth post title, and more.. Divi is fully responsive and fully customizable. Themes start at $69 per year and includes full access to over 80 sleek business themes.

For more information, go here:

• Divi – WordPress Theme

The Corporation

(The Corporation Theme)

This theme was designed specifically to create good-looking corporate websites.

It has a page-based home page design with a prominent, flashy slider. It also has a blog design. It comes with six  color schemes. It also comes with multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Prices start at $69 per year and includes full access to all themes.

More information:

• The Corporation Theme

Adviser

(Adviser Theme For WordPress)

This premium WordPress theme was developed to help businesses in the financial industry to build trust online through clean web design. It’s perfect for those that provide services like investment advice or tax advice. It includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.

To learn more about using this WordPress theme, go here:

• Adviser

Tax Help

(Tax Help Theme)

This one was designed for financial organizations, tax and finance advisors, and those providing tax services. It’s designed to show your services in a professional way to help grow your professional reputation. It provides different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.

More info:

• Tax Help

Finance Business

(Finance Business WordPress Theme)

This premium theme was specifically developed for organizations that provide financial services such as tax help, consulting, finance, insurance, corporate, accounting, loans, and more. It includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, the custom drag-and-drop composer, 2 premium sliders, page options, color management features, animated elements, and a whole lot more.

For more details about this WordPress theme, visit the theme site:

• Finance Business Theme

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this guide on WordPress plugins & themes for improving SEO, increasing user engagement and traffic generation useful.

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