Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

The Step-By-Step Guide On How To Grow A Health-Related OnlineThe online economy has not only revolutionized business worldwide, it has also created significant challenges and opportunities for medical or health-related businesses.

Online Challenges For Health Practitioners

Now, more than ever, businesses in the health sector must work harder than ever to remain competitive. Not only do you have to become actively involved in the community your business serves, you must also develop an active web presence. This includes having an effective web presence and learning how to better promote your practice online.

As well as investing money in offline marketing activities, businesses in the medical or health industry are now also finding that increasingly larger amounts of their budget need to be allocated towards the development and management of a website that drives prospective clients, engages users, outranks the competition in search engines and social media, and helps to give their business a wider reach online.

This means that your website not only has to look great, your pages have to be fast-loading, and your site has to be easy to navigate, but it’s also important to keep in mind that your site’s needs may change over time and sections may need to be frequently updated. This requires having a well-developed website and content management strategy in place.

One other challenge that medical providers face with their websites, as do most other professions for that matter, is that your site has only about thirty seconds to give visitors the information they need or they will find what they are looking for elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For Medical Practitioners

As well as facing a number of significant challenges, there are also loads of online opportunities available for medical or health practices that are willing to adapt to meet online demands and can think progressively in terms of marketing their services better online.

The article below will help you uncover new opportunities to generate more potential clients and create noticeable improvements in your online results.


As well as providing practical tips and information on cost-effective ways to improve your health or medical website, we also place special emphasis on the benefits and advantages of using WordPress to power your medical business website or blog.

To learn more about the benefits and advantages of using the WordPress content management system, see these articles:

Useful Tips For Improving Your Medical Practice Website

This section will show you how to improve your medical or health website and get better results online. We will look at what pages you need, what content works best for health-related websites, useful tips for improving your site’s layout and navigation structure, etc.

If you need assistance or help planning your website, see this detailed guide: The Web Site Planning Process - A Practical Guide For Non-Technical Business Owners

Your Website Pages

Professional websites need a number of essential pages. Let’s go over these.


It’s essential to include a page that lists your services and any products that you offer. Depending on which area of health you specialize in, your page can include services such as:

  • Medicine & Surgery – e.g. anaesthetics, neurosurgery haematology, maxillofacial surgery, stroke, respiratory, gastroenterology, ophtalmology surgical outpatients, etc.
  • Dental Services – e.g. cosmetic dentistry, holistic dentistry, oral health, restorations, dentofacial orthopedics, emergency dental, etc.
  • Cardiology – e.g. cardiac patient education, chronic heart conditions
  • Prenatal/Neonatal – e.g. birthing, midwifery, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic services – mammography, skin cancer, hearing, gynaecology, magnetic resonance imaging, allergy testing, etc.
  • Pathology services – lab testing and analysis, emergency pathology testing, clinical trials, speech pathology, etc
  • Counselling – mental health services, alcohol, tobacco & other drug services, domestic abuse, wellness coaching, social development services
  • Alternative treatments – Chinese medicine, reflexology, hydrotherapy, shiatsu, chiropractic, hypnosis, etc.
  • Other medical services – weight management, chiropody, lymphedema therapy, speech therapy, inherited diseases, artificial limbs, hearing aids, home and community care, community health, medical transport, etc.

Make sure to list all of the services you provide, not just the ones you specialize in. Provide your visitors with information that will educate them about the benefits of using your services and why they should book an appointment with you.

Who We Are

The ‘About Us’ page should give a description of your business and what your business stands for, its unique approach, philanthropy, etc.

Remember to also include any health-related awards, recognitions, certifications, accreditations, publications, associations, etc., that can be used to promote your medical, dental, chiropractic, surgery services, etc. and set yourself above your competitors.

List all of your professional awards accreditations, certifications, recognitions, publications, associations, etc. in your About page

(List all of your awards certifications, accreditations, recognitions, publications, associations, etc. in the About Us page. Image source:

Your Staff

If you are searching for simple ideas to grow your business online, then help your prospects get to know, like and trust your business better.

You want your business to be relatable. One great way to do that is to have a page that introduces your team members. It should include a photo and a brief biography. Since most visitors will not tend to be that well-versed in medical terms your descriptions should tell who they are and what their specialties are. It should also explain what those specialties mean. It should also include social buttons that will allow your site visitors to follow some of your team members on their social pages.

On this page, don’t be afraid to humanize your team members with personal stories, hobbies, etc., but make sure to highlight each team member’s qualifications, why they are an asset to your team, and more importantly, how they will help add value to your clients’ business.

Add a staff description page

(Add a ‘meet the team’ page. Screenshot image source:

If you need help how to easily add a simple and easy-to-update simple team members directory to WordPress, go here: Tutorial: Adding A Staff List Directory To Your Site


List any career opportunities within the business. It should include type of training provided, employee benefits, opportunities for advancement, etc. It should include stories of recruits who have established a solid career path thanks to your organization and information about career opportunities in the medical or health-related industry.

Maintain a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to the page, subscribe to your newsletter, follow you on social media, etc.

Case Studies

Case studies and reviews from clients are a great way to attract prospective clients and showcase your services. Adding a web page with testimonials from previous clients and case studies also helps to establish social proof online.

Add a web page with case studies and testimonials

(Add a web page with case studies and reviews from clients. Image source:

We have written a detailed article about using testimonials, case studies and user reviews get better results online. Go here to learn more about this: How To Improve Your Visitor-To-Sales Conversions Using More Effective User Testimonials

Contact Us

A functional contact page is absolutely vital.

Your contact page should include the following:

  • Name Of Your Business
  • Physical address
  • Phone
  • Fax number
  • Contact email address
  • Google Map and directions
  • Web address
  • Contact form
  • Name of person to contact
  • Links to social media networks
  • Live chat feature (optional)

If your business operates from multiple areas you want to make that clear when displaying the address and contact info.

Consider also including links pointing to commonly-asked questions page, main pages, booking request, helpdesk, newsletter opt-in form, blog, etc.


A blog is a very powerful marketing tool for your business. Most blogging platforms typically include a content management system that is easy to use and allows you to promote your business by publishing timely content like announcements, updates, useful articles and tutorials, discussions on current topics, promotional videos, infographics, etc.

If you already have an medical site, then consider adding a WordPress blog to promote your medical organization.

If you don’t have a website yet, or if your existing health or medical site is hard to keep updated with new content or not giving you the results you want, then WordPress can act as both your business website and blog.

Important Info

Very few businesses know that an expertly configured WordPress site can turn into an automated traffic-generation machine that will begin to drive targeted traffic to your business, simply by adding content to your website on a consistent basis.

An expertly configured WordPress site can automate your traffic generation

(WordPress can automate your traffic generation)

Go here to learn more:

Legal Info Pages

It’s essential for professional businesses to ensure they have a compliant website. This is not only important for building trust with visitors, but also to ensure that no laws and regulations are being contravened in whichever area or location you service.

Adding the following legal pages to your website will help keep you out of legal hot water with most regulatory authorities, third-party service providers (e.g. Facebook), and other potential sources of threats and legal inconveniences:

  • Contact Us
  • Privacy Policy
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health and Financial Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • etc.

Go here for a detailed article about adding legal pages to your site: The Importance Of Adding Legal Pages To Your Website

Improving Your Web Content

In today’s globally competitive economy, the practice of content marketing has become one of the key differentiators for businesses.

Provide useful content with advice and tips that will get your readers sharing your web pages and coming back for more content. Using content is a great way to inform and educate site visitors and prospective clients about using your services.

For example, if your business provides weight management services, then some of the topics you could write content about include:

  • Potential health issues caused by being overweight
  • What calories really are and how understanding them aids in weight loss
  • Hypnosis and weight loss
  • Could a personal chef help you lose weight (what they do, is it affordable)
  • Etc.

You can also create a series of educational articles that will help your readers understand your health or medical-related services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).


Use keywords in your content that prospective clients would search for online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with easy-to-digest information that will show exactly how to drive more traffic to your website or blog, save money creating high-quality content for your visitors and grow your business online using content marketing. It’s not only a great course with loads of useful information, it’s also completely FREE!

Ways Of Improving Visitor Engagement And User Experience

Improving website user experience (known as UX) will help to keep visitors coming back and engaging with your site. This section will show you ways you can improve your visitor engagement and user experience.

Using RSS Feeds

RSS feeds can help to improve visitor engagement and user experience in a number of different ways.

If you provide valuable information, other sites will want to syndicate your content to their visitors.

Some of the benefits of syndicating your content to other websites using RSS feeds, include:

  • All of your content updates are kept in one place
  • Content distribution doesn’t rely on email
  • Your feeds can be shared and picked up by other sites online
  • Users can subscribe to your feed
  • It provides a way for links to point back to your site
  • RSS feeds can be submitted to RSS directories and aggregator services
  • RSS provides a number of ways for readers to receive your content (e.g. users can read your content on their mobile device using a feed reader)
  • It’s built into WordPress

There are also benefits when it comes to adding syndicated content to your site from other websites, such as the fact that you don’t have to write, manage or update the content.

You can find many useful RSS feeds by visiting sites of medical-related government departments and well-known industry bodies.

Here are some useful RSS feeds you could consider adding to your website:

You can also just search online for general RSS feeds, e.g. “medical rss feeds” or search for feeds on specific areas, e.g. “drug resistance rss feeds”, “emergency medicine rss feeds”, “wearable technology rss feeds”, etc.

Use RSS feeds to provide your visitors with a better UX.

(RSS feeds can help to improve your medical or health site’s UX.)

Checklists & Forms

Adding checklists and medical forms to your site is a fantastic way to increase user engagement, add value to your visitors and provide something unique. Charts and checklists can provide users with step-by-step information and resources to perform steps. They are great client educational tools.

You can provide checklists, charts and forms covering a range of topics such as:

  • Booking appointments
  • Checklists for post-surgery recovery
  • Health checklists for specific conditions
  • Dental checklists – e.g. first visit, maintenance program, cosmetic dentistry, etc.
  • Weight loss and nutrition program checklists and charts
  • General charts & infographics (e.g. sugar content in different foods, the importance of sleep at different stages of development, etc.)
Other Tools

Providing unique tools and applications on your website is a great way to increase visitor engagement and add significant value to your visitors. Health-related calculators, for example, are some of the most popular tools for your website. Others could include things like nutritional tools, and even recipes.

In part 2 of this detailed article, we discuss a number of online tools you can add to your site using WordPress plugins that can improve your search engine optimization, improve user engagement and drive more traffic to your business.

The Complete Step-By-Step Guide On How To Build And Grow A Medical Services Website


This is the end of part 1.

Click on this link to read the rest of this article:



"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress.