In Part 1 of this article on ways to build your accounting web presence, we provided in-depth information on the following topics:
- Challenges Accountants Face Online
- Online Opportunities For Accounting Professionals
- Your Website Pages
- Improve Your Content
In this section, we will continue exploring more ways to grow your accounting services business online. Areas covered include:
- Improving Traffic Using WordPress
- Generating Leads & Enquiries With WordPress
- Improve SEO, Improve User Engagement And Generate More Web Traffic With WordPress Plugins & Themes
For more information about WordPress plugins and themes, go here:
- Using WP Plugins Extend Your Web Site’s Functionality
- WordPress For Business – An Introduction To WordPress Themes
- Tips For Accountants – Improve Your Business Online Using WordPress Plugins and Themes
- How To Generate More Leads & Enquiries
- WordPress Plugins For Improving SEO, Better User Engagement And Traffic Generation
- Financial WordPress Plugins
- Financial WordPress Themes
Tips For Accountants – Improve Your Business Online Using WordPress Plugins and Themes
Web traffic is an important part of your online business growth. This section explores WordPress plugins that improve SEO, increase user engagement and generate more visitors.
Optimizing Your Website For Search Engines (SEO) With WordPress
There are lots of ways that WordPress helps improve your accounting website’s SEO:
- SEO-Friendly – WordPress lets you set the permalinks to use the title of the posts as the URL of your pages.
- Post Tags – WordPress lets you specify the keywords that you want search engines to index your article pages (posts) for.
- Post Categories – Add search engine-friendly categories for archiving and organizing your content.
- Excerpts – Create the description for your posts that visitors will see in the search engine results.
- Images – title images with keywords for improved search engine results.
- Internal Content Linking – WordPress has a built-in feature that lets you easily link your content to other posts
- Pinging – Configure your site to automatically notify (ping) other sites and directories the moment a new post is published on your site.
WordPress Plugins That Can Improve Search Engine Optimization (SEO), Improve User Engagement And Generate More Visitors To Your Website
In addition to the built-in features of WordPress, there are dozens of WordPress plugins that improve your accounting or financial services website’s SEO, increase engagement and drive more visitors to your site.
For example, you can use the plugins below to improve your website’s SEO:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your pages and posts for search engines)
- WP Tree – WordPress site map plugin (for visitors)
(Use a plugin like Yoast SEO to improve your SEO)
Other things you can do to improve your accounting site’s SEO, increase engagement and drive more traffic to your business are to add a forum, newsletters, comments, and social sharing. Here are a few WordPress plugins that can help:
- BuddyPress – This free plugin lets you run a social community on your WordPress site.
- bbPress – Run your own online community forum on your site.
- E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WordPress dashboard, without a 3rd party subscription.
- Disqus – use this WordPress plugin to power discussions and increases user engagement on your site.
- Monarch – Use this WordPress plugin to add social buttons and features that allow visitors to share your content online on your website.
(You can add social sharing features to your site easily with free or inexpensive plugins)
How To Generate More Leads & Enquiries
Let’s now discuss ways to improve your sales and generate leads and enquiries for your accounting or financial services business.
Add A Newsletter
Adding an email newsletter is a great way to build a list of subscribers. It] provides several benefits, like:
- Sends targeted traffic
- Keeps your business at the forefront of your reader’s minds
- Provides updates that can save businesses time and money
- Provides you with a highly targeted marketing channel
- Allows you to provide special services or products to a select audience
- Increases user engagement
- Provides you with other ways for readers to share your content
An effective strategy for enticing visitors to subscribe to your email newsletter is to provide them with high value content and offer them something valuable for free in exchange for their details. This can be a special report, checklists for handling finances, access to financial calculators, discount coupons, access to courses, contests, etc.
Contact forms provide an easy and simple way for readers to get in touch with you. A contact form also lets readers report problems, ask questions to specific departments, request a quote, send suggestions and more.
A contact form provides a number of benefits and advantages, like:
- Reducing spam
- Automated response
- Gives you control over what is sent to you
- Allows you to keep your email address private
- Can be added to any page or post
- Improves the professional look of your website
- Convenient for users
One of the most popular contact form plugins for WordPress is Contact Form 7.
(Contact Form 7)
Contact form 7 is a free plugin that allows you to insert and manage multiple contact forms into any page on your site, customize the forms and the mail contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.
Something else to consider is to segment your contact form so users can select the topic they want to discuss. This ensures that contact form requests reach the right person.
Add A Map
Maps help your visitors and customers find you.
Adding maps, such as Google Maps to your WordPress site also provides users with a number of benefits, such as:
- Maps increase local SEO
- Helps visitors find you easily
- Show location of events
(Adding a map to your site helps your visitors and customers find you)
Below are some plugins that let you embed, customize and display maps on your website:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins For Improving SEO, Better User Engagement And Traffic Generation
Financial WordPress Plugins
WordPress lets you add a number of plugins to your website to immediately add a range of practical tools for site visitors. Here are some of the plugins you can choose from:
(Calculator Pro Calculators)
This is a free collection of over 400 calculators that you can display on your website. It supports internationalization
Note: Most of the calculators aren’t focused on accounting, but there are a few for:
- Interest rate
- And lots more
To learn more about this WordPress plugin, visit this site: Calculators Pro
(Show Stock Quotes – WordPress Plugin)
With this plugin you get a widget that shows up to 20 different stock quotes per portfolio. You can display as many portfolios as you want.
(Show Stock Quotes WordPress Plugin – Stock Portfolio)
For more details, go here: Show Stock Quotes – WordPress Plugin
(Custom Stock Ticker)
With this plugin you can place a custom stock ticker on any sidebar, post or page using shortcodes.
Custom Stock ticker provides a number of customizable ticker. Choose from built-in themes or customize these yourself. It’s easy to customize it so it matches your website. You can also add custom stocks to individual categories.
Customize the appearance by changing speed, text, colours, etc.
For more information, go here: Custom Stock Ticker
(Finance Calculator WP Plugin)
This free plugin lets your users calculate indicative repayments. This is a useful tool for calculating car loans, property loans, or any other large loan.
(Finance Calculator – Loan Calculator)
Finance Calculator also contains an application form that sends a message to the email address you specify.
It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
Go here for more information: Finance Calculator – WordPress Plugin
WP-Invoice is ideal for WordPress users with clients to bill.
This plugin integrates billing into WordPress. You can send itemized invoices, set up recurring billing and expand plugin functionality with free and premium add-ons that let you manage business, accept electronic signatures from clients, create PDF invoices, provide quotes, create single-page checkout forms, and more.
The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, and others.
The plugin gives you the ability to add custom payments and charges, create pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create notification email templates, view reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.
For more details, go here: WP-Invoice – WordPress Plugin
(All In One Business Management Application Plugin For WordPress)
This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with knowledgebase and support ticketing system, CRM and lots more.
(All In One Business Management Application WordPress Plugin – Client Invoicing)
The plugin supports multiple languages, is fully customizable and provides powerful tools such as document management, notice board, and more.
For more details about using this plugin, visit this site: All In One Business Management Application Plugin For WordPress
(iBilling – Accounting and Billing Software – WordPress Plugin)
This is a scalable business software that lets you manage customers and invoices, track your company’s net worth and cash flow, and lots more.
(iBilling – Accounting and Billing Software WP Plugin – Client Invoicing)
iBilling integrates with several payment gateways.
Go here for more information about this plugin: iBilling
Financial WordPress Themes
To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically suited for accounting. Below is a list of some of the best accounting themes available. With the themes below you can own a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
(Accounting Pro Theme For WordPress)
Accounting Pro is an inexpensive turn-key theme for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, custom menus, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resized images, and a whole lot more.
Accounting Pro can be customized with premium add-ons.
More information: Accounting Pro Theme
(Accountancy Theme For WordPress)
Accountancy Theme has a variety of styles and layouts to make your accounting website look and feel professional.
It includes a custom slider, a featured testimonial, and more. It’s lightweight, search engine friendly, loads fast, and fully responsive. It provides what you need without bloating your theme. Your purchase price includes free updates and 1 year of support.
More information: Accountancy – WordPress Theme
This premium WordPress theme includes a drag-and-drop builder that allows you to design your site any way you want. It also has unlimited sidebars with custom widgets, four different header types, a custom admin panel, four color schemes, custom slider, 3 blog types, and is fully responsive. It is a clean-looking, modern and fast loading theme.
Go here for more info: Accounting
(Kathryn – WordPress Theme)
This premium theme for WordPress was designed specifically for accounting businesses. Kathryn allows you to use WordPress as a true CMS and offers a slider, multiple layouts, multiple sidebars, call to action boxes, many colors, is easy to use, search engine optimized, and is responsive. Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and must be purchased separately from the Genesis Framework.
Go here for more details: Kathryn Theme For WordPress
(Accounting WordPress Theme – Theme For WordPress)
Accounting WordPress Theme was created with the idea of professionalism within the accounting industry. It features an authoritative color scheme and elements designed specifically to help give your accounting business website a professional look. It’s a turn-key installation but you can still modify it if you want. It’s responsive (mobile-friendly) and includes pages for your accounting services, contact section with consultation requests (downloadable as CSV), testimonials, and a blog.
To learn more about this WordPress theme, visit this site: Accounting WordPress Theme For WordPress
WP Advocate is a free corporate theme developed for professional service providers such as accountants and attorneys. You can use the bundled images or upload your own. It also includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.
Go here to learn more this WordPress theme: WP Advocate WordPress Theme
This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ collection. You can create a professional site using its page builder or pre-made layouts. You can change your layout to your heart’s content.
Divi’s page builder transforms elements into visual building blocks, allowing anyone to understand and easily redesign the structure of their pages without touching any code.
(Divi WordPress Theme – Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. This includes modules such as multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. Divi is mobile-friendly and fully customizable. Prices start at $69 per year and includes access to over 80 sleek business themes.
More information: Divi
This one was specifically designed to make corporate sites look good.
This theme has a sleek and professional page-based home page design with a prominent, flashy slider. It also has a blog design. It comes with six color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Elegant Theme prices start at $69 per year and includes full access to over 80 professional themes.
To learn more about this theme, visit this site: The Corporation
(Adviser – WordPress Theme)
This one was developed specifically to help businesses in the financial industry to build trust online with a clean business design. It’s perfect for businesses that provide services like investing advice or tax advice. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
For more details, go here: Adviser Theme For WordPress
(Tax Help – WordPress Theme)
This premium WordPress theme was built for financial companies, tax and finance advisors, and firms that provide tax services. It’s designed to showcase your services professionally and help build your professional reputation. It comes with different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
For more information, go here: Tax Help Theme For WordPress
(Finance Business Theme)
This premium WordPress theme was built specifically for businesses that provide any type of financial service such as consulting, tax help, finance, insurance, corporate, accounting, loans, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that let you add charts and financial content, custom drag-and-drop composer, 2 premium sliders, page settings, color management, animated elements, and a whole lot more.
For more details, go here: Finance Business Theme For WordPress
Hopefully, you have found this guide on ways of improving SEO, improve user engagement and generate more traffic with WordPress plugins useful.
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