Grow Your Accounting Business Online With WordPress – 2

In Part 1 of this guide on ways to improve your accounting business web presence, we provided in-depth tips and suggestions on the following areas:

• Challenges Accounting Services Face Online
• Opportunities For Accountants In The Digital Economy
• Essential Pages
• Tips On How To Improve Your Content

In this section, we discuss more ways to grow your accounting services business online. Areas covered include:

• Tips For Improving Web Traffic Using WordPress
• Generate More Leads & Enquiries Using WordPress-Based Tools
• WordPress Plugins And Themes For Improving SEO, Creating Better User Engagement And Web Traffic Generation

For more information about WordPress plugins and themes, see the articles below:

• Adding New Functionality To Your Web Site With Plugins
• Themes – An Introduction

Your Accounting Website – Improve SEO, Increase User Engagement And Drive More Traffic Using Plugins

Your web traffic is an important part of your business growth. In this section, we discuss how to improve SEO, improve user engagement and increase web traffic generation using WordPress plugins & themes.

Optimize Your Website For Search Engines Using WordPress

There are lots of ways WordPress can help to optimize your accounting website for search engines:

• URLs – Set the permalinks to use the title of the posts as the URL of your pages.
• Tags – WordPress lets you specify the keywords that you want your posts to be indexed for in the search engines.
• Categories – Add SEO-friendly categories for your posts and products.
• Excerpts – WordPress lets you compose descriptions for your posts that will display to search engine users.
• Images – title your images with keywords for improved search engine results.
• Content Linking – WordPress provides a built-in feature that allows you to easily create internal links
• Post Notification – Configure your site to automatically notify (ping) other search directories the moment a new post is published on your website.

How To Improve Search Engine Optimization (SEO), Increase User Engagement And Generate More Visitors To Your Site With Plugins

As well as the built-in features of WordPress, there are many plugins for WordPress that improve SEO, increase user engagement and drive more visitors to your site.

For example, you can install the plugins below to improve your SEO:

• All in One SEO – WordPress SEO plugin
• Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your pages and posts for search engines)
• Page-List – WordPress site map plugin

(Use a plugin like Yoast SEO to improve your SEO)

Other WordPress plugins you can add to improve SEO, increase engagement and drive more visitors to your site are to add a forum, newsletters, commenting, and social sharing. Here are some more plugins that can help (many of the plugins described below can be downloaded at no cost):

• BuddyPress – Use the BuddyPress plugin to set up and run your own social networking community on your site, with member profiles, activity streams, messaging, user groups, and more.
• bbPress – This free WordPress plugin allows you to set up and run a discussion forum on your WordPress website.
• E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WP dashboard, without third-party subscriptions.
• Disqus – Power discussions and helps to increase engagement on your site.
• Social Media Feather – This plugin lets you add powerful social sharing features and buttons to your website.

(WordPress users can easily add social sharing buttons to their website using WordPress plugins)

Generate New Leads & Enquiries

This section covers ways to improve your sales and generate new leads and enquiries.

Providing An Email Newsletter

Providing an email newsletter is a great way to retain and grow your readership. It provides several benefits including:

• Drives targeted traffic to your website
• Keeps readers from forgetting about you
• Provides useful updates
• Provides you with a targeted marketing channel
• Allows you to offer special products or services to a select audience
• Increases engaging with users
• Provides additional opportunities for your content to be shared around with others

A proven way to attract subscribers is to provide high value information and give users free gifts or bonus items in exchange for their personal details. This could be a guide, tips for handling finances, access to tax calculators, coupons, membership access to courses, contests, etc.

Contact Forms

A contact form makes it easy and simple for prospective clients to get in touch with you. Visitors can raise concerns, contact specific departments, ask for a quote, and more.

Contact forms provide several benefits including:

• Reducing spam
• Set up automated responses
• Gives you control over what gets sent to you
• You can keep your email address private
• Can be added to any page or post
• Looks professional
• Convenient for visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

(Contact Form 7 WP Plugin)

This free contact form plugin allows you to create multiple contact forms to your posts and pages, customize the form and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and Akismet spam filtering is also supported.

Another option to consider is to segment your contact form so prospects can choose which topic they are contacting you about. This ensures that visitors get the comment to the right person.

Provide Maps

Adding maps helps your visitors and customers find you.

A map is a great tool for several reasons:

• Maps increase local SEO
• Visitors can find your office easily
• Displays location of events

(Maps help your visitors and clients find you)

Some of the more popular map plugins for WordPress include:

• Google Maps
• Advanced Google Maps Plugin for WordPress
• WP Google Maps
• Comprehensive Google Map Plugin

WordPress Plugins That Improve SEO, Improve User Engagement And Drive More Web Traffic

Accounting Plugins For WordPress

WordPress lets you add a number of plugins to your accounting or financial services website that will immediately add a range of functional tools for site visitors. Here are some of these plugins:

Calculator Pro Calculators

(Calculator Pro Calculators – WordPress Plugin)

This plugin provides a free collection of 400+ calculators. You can embed these into your posts, pages, or sidebars using shortcodes. The plugin also supports internationalization

Note: Most of the calculators aren’t focused on accounting, but there are a few for:

• Interest rate
• Rate of return
• CD
• Debit
• And many more

For more details, go here}:

• Calculators Pro Plugin For WordPress

Show Stock Quotes

(Show Stock Quotes WP Plugin)

With this plugin you get a widget that shows a number of different stock quotes per portfolio. You can display as many portfolios as you want.

(Show Stock Quotes Plugin For WordPress – Stock Portfolio)

For more details, go here}:

• Show Stock Quotes WordPress Plugin

Custom Stock Ticker

(Custom Stock Ticker)

With this plugin you can add custom stock tickers to any sidebar, page or post with shortcodes.

The plugin provides several customizable features. You can choose from built-in skins or customize it yourself. It’s easy to customize it so it matches your site. You can also create custom stocks for individual categories.

Customize the appearance by changing colors, size, text, etc.

For more details, go here}:

• Custom Stock Ticker

Finance Calculator

(Finance Calculator WP Plugin)

This free plugin allows your site visitors to calculate indicative repayments. This is a useful tool for calculating automotive loans, property, or any other large loan.

(Finance Calculator – WordPress Plugin – Loan Calculators)

The plugin also contains an application form that will send a notification message to the email address you specify.

It will show payment protection, calculate 12 to 60 months loans and create a form that can be placed in any page or post.

For more details, go here}:

• Finance Calculator – WordPress Plugin

WP-Invoice

(WP-Invoice Plugin)

WP-Invoice lets you send itemized invoices to clients.

WP-Invoice lets you integrate billing into WordPress. You can send out itemized invoices, set up recurring billing and expand functionality with free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF invoice versions, provide quotes, create single-page checkout forms, and more.

The plugin ties into WP’s user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and others.

WP-Invoice features include adding custom payments and charges, inserting pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating email notification templates, viewing reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more..

For more details, go here}:

• WP-Invoice

All In One Business Management Application

(All In One Business Management Application)

This is a complete business management system that includes accounting management, invoicing, order management, helpdesk with knowledgebase and ticket system, client relationship management and many additional features.

(All In One Business Management Application Plugin – Invoice)

All In One Business Management Application supports international languages, is fully customizable and provides powerful tools like document management, to do app, and more.

For more details, go here}:

• All In One Business Management Application

iBilling – Accounting And Billing Software

(iBilling – Accounting and Billing Software Plugin For WordPress)

iBilling is a scalable business software that lets you manage and communicate with customers, track your company’s net worth and cash flow, and lots more.

(iBilling – Accounting and Billing Software WordPress Plugin – Invoice)

iBilling Accounting and Billing Software integrates with several payment gateways.

For more details, go here}:

• iBilling – Accounting and Billing Software WordPress Plugin

Accounting – WordPress Themes

To benefit the most from using WordPress to grow your business online, we recommend choosing a theme specifically suited for accounting businesses. Here is a list of some of the best accountancy themes available. With the themes below you can have a professional-looking accounting website within minutes.

Accounting Pro

(Accounting Pro Theme For WordPress)

This premium theme is a turn-key theme for accountants and accounting firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (which improves on the standard WordPress editor), a sidebar manager, auto-resizing for images, and lots more.

You can customize Accounting Pro using premium add-ons.

Visit the theme website to learn more this WordPress theme:

• Accounting Pro

Accountancy

(Accountancy Theme For WordPress)

This theme offers a variety of styles and layouts that helps make your accounting site look and feel professional.

It includes a custom slider, a featured testimonial, and more. It’s lightweight, search engine friendly, loads fast, and fully responsive. Accountancy Theme provides the flexibility you need without bloating your theme with features you don’t need. Free updates and 1 year of support is included with your purchase.

Visit the theme website to learn more this theme:

• Accountancy Theme For WordPress

Accounting

(Accounting)

This premium WordPress theme includes a drag-and-drop builder that allows you to design your site any way you want. The theme also has unlimited sidebars and custom widgets, four different types of headers, a custom administration panel, different color schemes, a custom slider, 3 blog types, and is mobile-friendly. Accountancy looks clean and modern and loads fast.

For more details, go here:

• Accounting Theme For WordPress

Kathryn

(Kathryn Theme For WordPress)

This premium theme was created for accounting services. Kathryn comes with multiple layouts, slider, multiple sidebars, various color choices, is easy to use, inexpensive, search optimized, and is fully responsive. Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and must be purchased separately from the Genesis Framework.

For more information, go here:

• Kathryn Theme

Accounting WordPress Theme

(Accounting WordPress Theme)

This premium WordPress theme was designed to exude professionalism within the accounting industry. It features authoritative colors and layout elements specifically designed to help give your accounting business site a professional look. It’s a turn-key installation but you can still modify it if you want. It’s responsive and includes pages for your accounting services, contact form section with consultation requests (downloadable as CSV), testimonials, and a blog.

Go here for more info:

• Accounting WordPress Theme

WP Advocate

(WP Advocate WordPress Theme)

WP Advocate is a corporate theme designed specifically for professionals such as accountants and attorneys. Use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type for staff profiles and can also integrate with BeSpoke profile templates. WP Advocate is clean and fast-loading.

More info:

• WP Advocate WP Theme

Divi

(Divi WP Theme)

Divi is one of the most flexible themes in Elegant Themes‘ entire theme collection. Divi lets you create a unique, professional website using its page builder or beautiful and unique pre-made layouts. You can modify your layout to your heart’s content.

The builder transforms web elements into visual building blocks, allowing anyone to understand and redesign the structure of their pages without editing any code.

(Divi Theme – Flexible Page Builder)

Divi has 40 content modules that you can drag and drop anywhere you want. These modules include multiple layouts, a slider, you can place pricing tables, testimonials, call-to-action, and lots more. It is fully responsive and fully customizable. Themes start at $69 per year and includes access to all sleek business themes.

For more details, go here:

• Divi WordPress Theme

The Corporation

(The Corporation WP Theme)

The Corporation was created specifically to make corporate sites look great.

The Corporation has a sleek and professional page-based home page design with a prominent slider. It also has a blog design. It has six  color schemes. It also has multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes access to all themes.

For more information, go here:

• The Corporation – WordPress Theme

Adviser

(Adviser Theme For WordPress)

This premium WordPress theme was specifically built to help finance professionals build trust online with a clean business design. It’s perfect for those that provide services like investment advice or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications, a built-in lease calculator, widgets and multiple shortcodes, and a drag-and-drop visual composer..

More information:

• Adviser

Tax Help

(Tax Help)

This premium theme for WordPress was specifically developed for financial organizations, tax and financial advisors, and businesses that provide tax services. Tax Help is designed to show your services in a professional way to help grow your business reputation. It provides a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.

To learn more about about this theme, visit this website:

• Tax Help WP Theme

Finance Business

(Finance Business WP Theme)

This theme was specifically developed for firms that provide financial services such as consulting, tax help, corporate, insurance, finance, accounting, loans, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, two premium sliders, page settings, color management, animated elements, and lots more.

For more details, go here:

• Finance Business

Avada

(Avada Finance WordPress Theme)

Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.

To learn more about the Avada theme for WordPress, go here: Avada

Hopefully, you have found this guide on WordPress plugins for improving search engine optimization, increasing user engagement and generating more visitors helpful.

Subscribe below to receive 101+ useful WordPress tips that will help you grow your business …

***

***