In Part 1 of this comprehensive guide on ways to grow your accounting web presence, we provided in-depth information on the following topics:
- Online Challenges For The Accounting Profession
- Opportunities For Accounting Businesses
- Basic Web Pages
- How To Improve Your Content
In this section, we explore more ways to grow your accounting services business online. Topics covered include:
- Ways Of Improving Traffic With WordPress
- Ways To Generate More Leads & Enquiries Using WordPress-Based Applications
- How To Improve SEO, Increase User Engagement And Drive More Traffic With WordPress Plugins And Themes
For more information about WordPress plugins and themes, go here:
- WP Plugins – Extending Your Website’s Features
- WordPress For Business – An Introduction To WP Themes
- Ways To Improve Web Traffic
- How To Generate New Leads & Enquiries
- WordPress Plugins That Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation
- Accounting Plugins For WordPress
- Financial WordPress Themes
Ways To Improve Web Traffic
Web traffic is an integral part of your online business growth. This section explores how to improve your business online with WordPress plugins and themes.
Optimize Your Site For SEO Using WordPress
There are so many ways that WordPress helps optimize your accounting or financial services website for search engines:
- URLs – Set the permalinks to use the title of the posts as the URL of your pages.
- Post Tags – Choose the keywords that you want your posts to be indexed by in the search engines.
- Categories – Create search engine-friendly categories for your posts and products.
- Post Excerpts – Create the description for your posts that search engines will show.
- Images – add search-optimized titles to your images for improved search engine results.
- Internal Linking – WordPress has a built-in feature that lets you easily create internal links for better page indexing
- Post Notification – Set up your site to automatically notify (ping) other search directories as soon as a new post is published on your site.
Improve Search Engine Optimization, Increase User Engagement And Drive More Visitors To Your Website With WordPress Plugins
As well as the built-in features of WordPress, the WP developer community makes available many plugins that will improve SEO, increase user engagement and drive more traffic to your website.
For example, you can install the plugins below to improve your SEO:
- All in One SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin (lists all of your posts and pages for search engines)
- Page-List – WordPress site map plugin (for visitors)
(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your SEO)
Other WordPress plugins you can add to improve your accounting or financial services site’s SEO, increase user engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social sharing features. Here are a few more fantastic plugins that can help (many of the plugins described below can be downloaded at no cost):
- BuddyPress – BuddyPress can be used to run your own social community on WordPress.
- bbPress – Set up your own online forum on your WordPress website.
- E-Newsletter – Use this WordPress plugin to send email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring 3rd-party subscriptions.
- Disqus – Power discussions and increases user engagement on your site.
- Social Media Feather – Use this plugin to add social buttons and features that allow visitors to share your content online on your website.
(You can add social sharing buttons to your site easily with WordPress plugins)
How To Generate New Leads & Enquiries
This section explains how to improve sales and generate leads and enquiries online.
Provide An Email Newsletter
Adding a newsletter is an excellent way to build a subscriber list. It] provides a number of benefits, like:
- Sends targeted traffic
- Keeps your business at the forefront of your reader’s minds
- Provides useful information and advice
- Provides you with a highly targeted marketing channel
- Allows you to offer special services or products to a select audience
- Increases user interaction
- Provides additional opportunities for subscribers to share your content
A proven way to attract subscribers to your newsletter is to provide high value information and offer users free gifts or bonus items in exchange for their personal details. This could be a handy guide, checklists for handling finances, access to tax calculators, discount coupons, access to videos, contests, etc.
Contact forms provide an easy and simple way for readers to get in touch. Contact forms also let users provide feedback, contact specific departments, ask for a quote, and more.
Contact forms provide a number of benefits including:
- Reduces spam
- Automated response
- Gives you control over what gets sent to you
- You can keep your email address private
- Contact forms can be added to any page or post
- Looks professional
- Is convenient for site visitors
One of the most popular contact form plugins is Contact Form 7.
(Contact Form 7 – WordPress Plugin)
This plugin is easy to install and set up and lets you insert multiple contact forms into any page or post, customize your forms and the mail contents, add fields, and more.
The plugin supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.
Something to consider is to segment your contact form so visitors can choose which department they want to contact. This ensures that contact form requests reach the right person.
Adding A Map
Adding maps helps your visitors and customers find you.
Maps are a useful tool for several reasons:
- Maps improve local SEO
- Visitors can easily find you
- Displays location of events
(A map helps your visitors and clients find you)
Popular Google Maps plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins That Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation
Accounting Plugins For WordPress
WordPress makes available a number of plugins you can add to your website that will immediately make available a range of functional tools for users. Here are just some of these plugins:
(Calculator Pro Calculators WP Plugin)
This plugin provides a free collection of 400+ calculators that you can provide to users on your website and embed into your pages, posts, or sidebars using shortcodes. The plugin supports internationalization
Note: Most of them aren’t focused specifically on accounting, but there are a few you can use for:
- Rate of return
- And more
To learn more about this WordPress plugin, visit this site: Calculators Pro – WordPress Plugin
(Show Stock Quotes – WordPress Plugin)
This free plugin gives you a widget that shows a number of different stock quotes per portfolio. You can display as many portfolios as you want.
(Show Stock Quotes Plugin – Stock Portfolio)
For more information, go here: Show Stock Quotes
(Custom Stock Ticker Plugin)
This free plugin lets you add custom stock tickers to any page, post, or sidebar with shortcodes.
The plugin provides a number of customizable ticker. Choose from built-in themes or customize it yourself. It’s easy to customize it so it matches your website. You can also create custom stocks for specific categories.
Customize the appearance by changing height, width, background color, scrolling speed, opacity, number of stocks displayed at one time, font family, text color, font size, etc.
More info: Custom Stock Ticker Plugin For WordPress
(Finance Calculator Plugin)
This free calculator allows your users to calculate indicative repayments. This is a great financial tool for calculating repayments on auto loans, property loans, or other large loans.
(Finance Calculator – Loan Calculators)
The plugin also contains an application form that will send a message to a specified email address.
Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating a form that can be placed in any page or post.
Go here to learn more about this plugin: Finance Calculator – WordPress Plugin
(WP-Invoice – WordPress Plugin)
WP-Invoice lets WordPress blog owners send itemized invoices to their clients.
WP-Invoice lets you integrate billing into WordPress. You can send clients itemized invoices. It also allows you to set up recurring billing. It can be expanded through both free and premium add-ons that let you manage business, accept electronic signatures from clients, create PDF versions of your invoices, create quotes, create checkout forms, and more.
The plugin ties into your WP user management database to keep track of your clients and their information, and integrates with PayPal, Authorize.net, Stripe, 2Checkout, Interkassa, and others.
You can add custom payments and charges, add pre-defined line items and discounts, view invoice status and progression, easily filter and find invoices, see invoice receipts and invoice history, create e-mail notification templates, view reports (collected vs uncollected invoices, 10 most valuable clients and top grossing line items), and more.
For more information, go here: WP-Invoice
(All In One Business Management Application WP Plugin)
This complete business management system includes accounting management, invoicing, order management, help desk with ticket system, client relationship management and lots more.
(All In One Business Management Application Plugin – Invoicing)
All In One Business Management Application supports different languages, is fully customizable and provides additional tools such as document management, to do app, and more.
More information: All In One Business Management Application Plugin
(iBilling – Accounting and Billing Software Plugin For WordPress)
iBilling is a scalable business software that lets you manage and communicate with clients, track your company’s cash flow and net worth, and lots more.
(iBilling – Accounting and Billing Software WP Plugin – Client Invoicing)
It integrates with several payment gateways.
More information: iBilling WP Plugin
Financial WordPress Themes
To benefit the most from using WordPress, we recommend choosing a theme specifically for accounting. Here is a list of some of the best themes themes available for accounting. With the themes listed below you can own a professional-looking accounting website within minutes.
(Accounting Pro Theme For WordPress)
This premium theme for WordPress is an inexpensive turn-key theme built for accountants and accountancy firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, custom menus, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resizing for images, and lots more.
Accounting Pro can be expanded using premium add-ons.
More information: Accounting Pro Theme For WordPress
(Accountancy – WordPress Theme)
This premium theme for WordPress comes in a variety of styles and layouts that helps give your accounting site a professional look and feel.
It includes a custom slider, a featured testimonial section, and more. It’s lightweight, search engine optimized, fast loading, and is responsive. It provides what your business needs without bloating your theme. Free updates and one year of support is included in the cost of purchasing.
For more details, go here: Accountancy WP Theme
(Accounting WordPress Theme)
This premium WordPress theme includes a drag-and-drop builder that allows you to design your website any way you want. The theme also provides unlimited sidebars and custom widgets, four different types of headers, a custom admin panel, different color schemes, custom slider, three different blog types, and is fully responsive. It is a clean-looking, modern and fast loading theme.
More info: Accounting Theme For WordPress
(Kathryn WP Theme)
This premium WordPress theme was built for accounting businesses. Kathryn comes with a slider, multiple layouts, multiple sidebars, many color options, is easy to use, search engine optimized, and is fully responsive (mobile-friendly). Although it can easily fit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
For more information, go here: Kathryn
(Accounting WordPress Theme)
This theme was developed to exude professionalism within the accounting industry. It features authoritative colors and elements specifically designed to help make your accounting business website look professional without looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your services, contact details section with consultation requests (downloadable as CSV), testimonials section, and a blog.
More information: Accounting WordPress Theme – WordPress Theme
(WP Advocate Theme)
This is a corporate theme built specifically for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. WP Advocate also includes a custom post type adding staff profiles and can also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.
Visit the theme site to learn more this WordPress theme: WP Advocate Theme
(Divi – WordPress Theme)
This premium theme is one of the most flexible themes in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create a professional website using the page builder or beautiful and unique pre-made layouts. You can change your layout to your heart’s content.
The builder transforms web elements into visual building blocks, allowing you to understand and redesign the structure of their pages without editing any code.
(Divi Theme For WordPress – Page Builder)
It comes with 40 content modules that you can drag and drop anywhere you want. It has bar counter, blog, code, email optin, filterable portfolio, number counter, post title, pricing table, social media follow, video, fullwidth image, fullwidth menu, fullwidth post title, and more.. Divi is fully responsive and completely customizable. Themes start at $69 per year and includes access to over 80 themes.
Go here to learn more this WordPress theme: Divi Theme
(The Corporation Theme)
This premium theme for WordPress was specifically designed to create good-looking corporate sites.
It has a page-based home page design with a prominent, flashy slider. It also has a blog design and features that toggle on and off. It has 6 different color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes full access to all themes.
More information: The Corporation WP Theme
This theme was specifically designed to help finance professionals build trust online with a clean business design. It’s perfect for businesses that provide services such as investing advice or tax advice. It includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.
Go here for more info: Adviser – WordPress Theme
(Tax Help Theme)
Tax Help was built specifically for financial companies, tax and finance advisors, and businesses that provide tax services. This theme is designed to show your services professionally and help grow your professional reputation. It has a range of blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
For more details, go here: Tax Help Theme
(Finance Business WordPress Theme)
Finance Business Theme was designed specifically for businesses that provide any type of financial service such as consulting, tax help, corporate, finance, insurance, loans, accounting, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, a custom drag-and-drop composer, 2 premium sliders, page options, color management, animations, and a lot more.
Go here for more information: Finance Business – WordPress Theme
We hope that you have found this comprehensive guide on WordPress plugins for improving SEO, better user engagement and driving more web traffic helpful.
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