In Part 1 of this guide on ways to improve your accounting business web presence, we covered the following areas:
- Challenges Professional Accountants Face Online
- Opportunities For Accounting Services
- Essential Website Pages
- Ways To Improve Your Content
In this section, we continue exploring more ways to grow your accounting services business online. Topics covered below include:
- Ways Of Improving Traffic
- Generating New Leads & Enquiries
- WordPress Plugins And Themes For Improving SEO, Creating Better User Engagement And Generating More Visitors To Your Website
For more information about WordPress plugins and themes, go here:
Tips For Accountants – Improve SEO, Increase User Engagement And Drive More Traffic Using Plugins
Your web traffic is a vital part of your business growth. This section will help you improve your web traffic using WordPress.
Optimize Your Site For SEO
There are lots of ways WordPress can help to optimize your accounting or financial services website for search engines:
- SEO-Friendly – configure the permalinks to use the title of the post.
- Post Tags – Choose the keywords that you want search engines to index your posts for.
- Post Categories – Add categories for archiving and organizing your content.
- Post Excerpts – Create descriptions for your posts that visitors will see in the search engine results.
- Images – title images used in your content with keywords for improved search results.
- Content Linking – WordPress has a built-in feature that lets you easily create internal links
- Pinging – Configure your site to automatically notify (ping) other sites and directories immediately upon publishing a new post on your site.
WordPress Plugins That Improve Search Engine Optimization (SEO), Improve User Engagement And Generate More Visitors To Your Website
As well as the built-in features of WordPress, there are also a number of plugins for WordPress that will improve SEO, increase user engagement and drive more traffic to your website.
For example, you can use the plugins below to improve your site’s search engine optimization:
- All in One SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin (for search engines)
- Page-List – WordPress site map plugin
(A plugin like Yoast SEO can improve your site’s search engine optimization)
Other ways to improve SEO, increase engagement and drive more web traffic to your business are to add a forum, newsletters, commenting, and social sharing features. Here are a few useful plugins that can help:
- BuddyPress – Run your own online social network on your site, with member profiles, user groups, messaging, activity streams, and more.
- bbPress – This free WordPress plugin helps you run your own discussion forum on your website.
- E-Newsletter – E-Newsletter lets you send email newsletters, track results and manage subscribers from your WP dashboard, without requiring a third party subscription.
- Disqus – This plugin lets you power discussions and increases user engagement on your website or blog.
- Social Media Feather – Use this plugin to add social buttons and features that allow visitors to share your content online on your pages and posts.
(You can add social sharing to your site easily using free or inexpensive WordPress plugins)
Ways To Generate More Leads & Enquiries
In this section, we’ll look at ways to improve your sales and generate new leads and enquiries online.
Provide An Email Newsletter
Providing a newsletter is an excellent way to build a subscriber list. It provides several benefits, like:
- Sends targeted traffic
- Keeps readers from forgetting about you
- Provides updates
- Provides you with a targeted marketing channel
- Allows you to offer special services or products to a select audience
- Provides new opportunities for increasing user interaction
- Provides you with an additional way for subscribers to share your content
One of the best ways to get visitors to become subscribers is to provide high value content and offer users free gifts in exchange for their personal details. This can be a time-saving guide, tips for handling tax, access to financial calculators, discount coupons, membership access to subscriber-only content, contests, etc.
Contact Forms
Contact forms provide an easy and simple way for readers to get in touch with you. Visitors can report issues, ask questions to specific departments, ask for a quote, send suggestions for improvements and more.
Contact forms provide a number of benefits and advantages, like:
- Reducing spam
- Set up automated responses
- Gives you control over what is sent to you
- You can keep your email address private
- They can be added to any page or post
- Looks professional
- Is convenient for site visitors
A very popular WordPress contact form plugin is Contact Form 7.
Contact Form 7
(Contact Form 7 WordPress Plugin)
This free plugin is easy to install and set up and lets you add and manage multiple contact forms on your pages and posts, customize your form and the mail contents, add fields, and more.
Contact Form 7 supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.
Something else to consider is adding sections to your contact form so prospects can select which aspect of your business they are contacting you about. This ensures that visitors get the comment to the right person.
Provide Maps
Adding maps helps your visitors and clients find you.
Maps are a useful tool for several reasons:
- They improve local SEO
- Allows clients to better plan their meeting or appointments
- Display location of events
(Adding a map to your website helps your visitors and clients find you)
Here are just some of the more plugins that let you embed, customize and display maps on your WordPress site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
WordPress Plugins That Can Improve Your SEO, Increase User Engagement And Drive More Visitors To Your Accounting Or Financial Services Site
Accounting Plugins For WordPress
WordPress provides a number of plugins you can add to your site to immediately add a range of practical tools for your site visitors. Here are just some of these:
Calculator Pro Calculators
(Calculator Pro Calculators WP Plugin)
This is a free collection of over 400 calculators. You can embed them into your posts, pages, or sidebars using shortcodes. Internationalization is supported.
Most of the calculators aren’t focused specifically on accounting, but there are a few for:
- Interest rate
- Loans
- Leases
- Credit
- And lots more
For more details, go here}:
Show Stock Quotes
(Show Stock Quotes Plugin For WordPress)
This plugin lets you add a widget that shows up to 20 different stock quotes per portfolio. You can display as many portfolios as you want.
(Show Stock Quotes – Stock Portfolio)
For more details, go here}:
Custom Stock Ticker
(Custom Stock Ticker)
With this plugin you can add a custom stock ticker to any post, page or sidebar with shortcodes.
The plugin offers a number of customizable ticker. You can choose to use built-in skins or customize it yourself. It’s easy to customize it so it matches your site. You can also add custom stocks to specific categories.
Appearance customization features include speed, text, colours, etc.
For more details, go here}:
Finance Calculator
(Finance Calculator Plugin For WordPress)
This free calculator allows users to calculate indicative repayments online. It’s great for automotive loans, property, or other large loans.
(Finance Calculator – WordPress Plugin – Loan Calculator)
The Finance Calculator plugin also contains an application form that sends a message to a specified email address.
It will show payment protection, calculate 12 to 60 months loans and create forms that can be placed in any page or post.
For more details, go here}:
WP-Invoice
(WP-Invoice – WordPress Plugin)
WP-Invoice lets WordPress blog owners send itemized invoices to their clients.
This plugin lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand plugin functionality with free and premium add-ons, like business location, electronic signature, PDF creation, quote creation, checkout forms, and more.
The plugin ties into your WordPress user management database to keep track of your clients and their information, and integrates with payment processors like PayPal, Authorize.net, Stripe, and several others.
Plugin features include adding custom payments and charges, inserting pre-defined line items and discounts, quickly viewing invoice status and progression, easily filtering and finding invoices, showing invoice receipts and invoice history, creating e-mail notification templates, viewing reports (collected vs uncollected invoices, ten most valuable clients and top grossing line items), and more..
For more details, go here}:
All In One Business Management Application
(All In One Business Management Application WordPress Plugin)
This complete business management system includes accounting management, invoicing, order management, help desk with knowledgebase and ticketing system, CRM and many more features.
(All In One Business Management Application Plugin For WordPress – Invoice)
All In One Business Management Application supports international languages, is fully customizable and provides powerful tools such as document management, to do app, and more.
For more details, go here}:
iBilling – Accounting And Billing Software
(iBilling – Accounting and Billing Software WordPress Plugin)
This is a scalable business software that lets you manage customer data and invoices, track your company’s cash flow and net worth, send single-click payment reminders and payment confirmations, and lots more.
(iBilling – Accounting and Billing Software – WordPress Plugin – Client Invoice)
iBilling Accounting and Billing Software integrates with several online payment gateways.
For more details, go here}:
Accounting – WordPress Themes
To get the most benefit out of growing your business online with WordPress, we recommend choosing a theme specifically for accounting businesses. Below is a list of some of the best accounting themes available. With the themes below you can own a professional-looking accounting website within minutes.
Accounting Pro
(Accounting Pro – WordPress Theme)
This premium theme is a turn-key theme for accountants and accountancy firms. It’s a responsive theme with a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, auto-resized images, and a whole lot more.
You can customize this theme with premium add-ons.
For more information, go here:
Accountancy
(Accountancy Theme)
This one comes in a variety of built-in styles and layouts to help make your accounting website look and feel professional.
It includes a custom slider, a featured testimonial, and more. It’s lightweight, SEO friendly, fast loading, and fully responsive. Accountancy Theme provides what your business needs without bloating your theme. Your purchase includes free updates and 1 year of support.
Visit this site to learn more about using this WordPress theme:
Accounting
(Accounting)
This one includes a drag-and-drop builder so you can design your site any way you want. The theme also has unlimited sidebars with custom widgets, four different header types, a custom administration panel, four color schemes, a custom slider, 3 blog types, and is responsive (mobile-friendly). It looks clean and modern and is fast to load.
More info:
Kathryn
(Kathryn – WordPress Theme)
This premium theme for WordPress was developed specifically for accounting businesses. It provides a slider, multiple layouts, multiple sidebars, widgetized home page, flexible rotator, call to action boxes, author boxes for single or multiple bloggers, many colors, is easy to use, inexpensive, search optimized, and is responsive (mobile-friendly). Although this theme can easily fit any profession, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
To learn more about this theme, go here:
Accounting WordPress Theme
(Accounting WordPress Theme – Theme For WordPress)
This premium WordPress theme was built with the idea of professionalism within the accounting industry. It features authoritative colors and layout elements specifically designed to help give your accounting website a professional look while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive and includes pages for your services, contact form section with consultation requests (downloadable as CSV), testimonials section, and a blog.
More information:
WP Advocate
(WP Advocate Theme)
WP Advocate is a corporate theme developed specifically for professional service providers such as accountants and attorneys. You can use the theme’s bundled images or upload your own. It also includes a custom post type adding employee profiles and can also integrate with BeSpoke profile templates. It’s clean-looking and loads fast.
Go here for more details:
Divi
(Divi Theme)
This premium WordPress theme is one of the most flexible themes in Elegant Themes‘ entire theme collection. Divi lets you create a professional site using the page builder or beautiful pre-made layouts. You can modify your layout as much as you need.
Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and easily redesign the structure of their web pages without touching a single line of code.
(Divi WordPress Theme – Page Builder)
Divi comes with 40 content modules that you can drag and drop anywhere you want. These include audio player, blog, contact form, email optin, gallery, map, portfolio, shop, tabs, video, fullwidth header, fullwidth map, fullwidth slider, and more.. Divi is responsive and completely customizable. Prices start at $69 per year and includes full access to over 80 sleek business themes.
More information:
The Corporation
(The Corporation WordPress Theme)
This premium theme from Elegant Themes was specifically created to make corporate websites look good.
It has a page-based home page design with a prominent, flashy slider. It also has a blog design. It has six unique color schemes. It also comes with multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes access to all beautifully-designed themes.
To learn more about this WordPress theme, go here:
Adviser
(Adviser WP Theme)
This premium theme for WordPress was designed specifically to help businesses in the financial industry to build trust online with a clean business design. It’s ideal for those that provide services like investing or tax help. The Adviser theme includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
More info:
Tax Help
(Tax Help Theme For WordPress)
This premium theme was specifically developed for financial organizations, tax and finance advisors, and firms providing tax services. The theme is designed to show your services in a professional way to help establish your business reputation. It has a range of blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
For more information, go here:
Finance Business
(Finance Business Theme)
Finance Business was built for organizations that provide any type of financial service such as tax help, consulting, corporate, insurance, finance, loans, accounting, and more. The theme includes a custom CMSMasters Visual Content Composer plugin, around one hundred shortcodes that includes charts and financial content, a custom drag-and-drop composer, two premium sliders, page settings, color management, animated elements, and a lot more.
For more details, go here:
Avada
(Avada Finance WordPress Theme)
Avada is a fully responsive and versatile multipurpose theme that lets you easily build, configure, and run any kind of website you want without touching code, including a website for an accounting or finance-related organization.
To learn more about the Avada theme for WordPress, go here: Avada
We hope that you have found this comprehensive guide on how to improve search engine optimization, increase user engagement and increase visitors to your accounting or financial services website generation using WordPress plugins and themes useful.
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