WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to attract more visitors to your website is vital to running a business online successfully. Increasing traffic to a web site is also one of the greatest challenges faced by almost every website owner.
Why Do So Many Businesses Have Difficulty Driving Visitors To Their Web Sites?
If you type any of the searches below into Google …
- “drive visitors to my site for free”
- “how do I drive more visitors to my website”
- “need to get visitors”
- “learn how to increase website traffic using StumbleUpon”
- “I need more free web visitors”
… and you will be presented with thousands of pages that contain information on different strategies to drive more website visitors …
(There are loads of ways to increase your website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of tutorials and free sites that can show you methods to bring more traffic to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of valuable time and money looking for a winning traffic-getting method.
(Without a solid foundation and proper systems, online traffic generation can end up being very costly!)
Getting a continuous stream of web traffic sustainably involves laying a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving Traffic?
Imagine owning a web site where the only thing you had to do to drive web traffic to your web site was to publish content on a regular basis.
This is not fantasy … it’s a fact! Many website owners are currently doing what we’ve described above … and so can you!
In our Web Traffic Blueprint article series, we explain what is required to set up an automated traffic generation system that will help drive new targeted traffic to your web site, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(To generate sustainable traffic, you need to first set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up cost-effectively
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you simply post content and your site then does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a website that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can create an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when new information on this topic gets published).
Let’s begin by answering these basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built on applications that create websites with “static” web pages. Essentially, this means that your content just sits inside a server waiting to be discovered. By itself, the static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anyone in cyberspace or announce to any other website when new content has been added.
Think about it … if in a static website, the content just sits in a server passively waiting to be found, then the site owner has to continually keep promoting their site and its content to continue driving new visitors.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that lets you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and your site then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start generating you more web site traffic …
(With an expertly configured WordPress web site, you simply post content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your WordPress site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can also start to measure and understand your results and gather valuable data that will allow you to make smarter decisions as you expand to additional traffic generation strategies.
This is the end of Section 1
To read more, click here:
Web Traffic Blueprint Part 2 – Learn How To Create An Automated Web Traffic-Getting Machine
This article is part of an article series aimed at helping business owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven marketing methods that are easy to implement.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group