WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping small business owners learn how to grow their business online inexpensively using a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of new visitors to stay in business online.
Finding sustainable strategies of attracting more visitors to your website is vital to building a business online successfully. Increasing visitors to a website is also one of the greatest challenges faced by almost all business owners.
Why Do So Many Businesses Have Difficulty Getting More Visitors To Their Websites?
Type in any of the following key phrases into Google …
- “how to bring more traffic to my site”
- “attract more visitors to my web site”
- “ways to bring more traffic”
- “how to drive more web traffic using email”
- “need more website traffic”
… and you will be immediately presented with thousands of pages that contain information about different methods to help get more visitors to your site …
(There are loads of strategies to drive more web traffic to your website. This article series is designed to help you set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of courses and free information online that can show you effective strategies to bring more visitors to your website.
The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you already have great systems in place to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money looking for a positive ROI traffic-getting strategy.
(Without a solid foundation and systems in place, online traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Drive More Web Traffic?
Imagine owning a website where all you had to do to automatically deliver targeted visitors to your site was to regularly publish great content to your website.
This is not fiction or fantasy … it’s a fact! In fact, many website owners are enjoying the benefits of this automated traffic system … and so can you!
In our Web Site Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that will begin driving a stream of targeted traffic to your business, simply by publishing content on a regular basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic methods and test
(Driving more web traffic sustainably requires laying a solid foundation online and putting the right systems in place)
At this point, we’re mostly concerned with Step 1. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply publish new content and your site will then do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We have published many comprehensive blog posts on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress web site can help attract web traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever new information about this topic gets published).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that your web site pages typically sit inside your server waiting to be found. A static website doesn’t communicate with anything else outside the platform; it doesn’t send out signals to anybody in the cybersphere or notify any other site when new content has recently been added to the site.
Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to continually promote your website and your content to continue driving new visitors.
WordPress is different!
The WordPress CMS application provides a number of features that allow users to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your site will then do the rest, instantly notifying various online properties about your site to automatically drive your business more website traffic …
(With an expertly configured WordPress site, you simply add content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your built-in WordPress features with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party services, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can begin to monitor and understand your results and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To continue reading, click on the link below:
This article is part of an article series designed to help you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-powered website or blog and proven marketing methods that are easy to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)