WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials designed to help you learn how to grow your business using a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a constant stream of traffic to prosper online.
Discovering effective methods to increase traffic to your website is vital to running a successful business online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Websites?
Type any of the following key phrases into Google …
- “how to attract more visitors to your site”
- “get web traffic to my website for free”
- “how to drive visitors”
- “ideas to drive more visitors using Reddit”
- “get people to your web site”
… and you will immediately find an overwhelming number of sites that provide tips, tricks, and information about ways to drive more website visitors …
(There are lots of methods to increase your website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are loads of courses and free resources that can show you how to drive more visitors to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows the approach many small businesses take when it comes to generating web traffic …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will see in a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you already have systems set up to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of valuable time and money looking for a positive ROI traffic method.
(Without laying down a solid foundation and putting the right systems, web traffic generation can become a costly activity!)
Driving continuous web traffic sustainably involves laying a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different services, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Increasing Website Traffic?
Imagine if you owned a web site where all you had to do to automatically deliver web traffic to your web site was to regularly add great content to your website.
This is not fiction or fantasy … it’s a fact! Many website owners are already doing this … and so can you!
In our article series, we explain the process of setting up an automated traffic system that can instantly begin delivering targeted visitors to your web site, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add other traffic methods and test
(Getting web traffic sustainably requires setting up a solid foundation online and implementing proper systems)
At this point, we’ll mostly be focusing on Step 1. The aim of our article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things only when it made sense to do so
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply publish new content and WordPress does the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a website or blog that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Site?
We have published many excellent blog posts on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can create an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever we publish new information about this topic).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on applications that create “static” websites. Essentially, what this means is that the web files just sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside the platform; it doesn’t broadcast to anybody in the cybersphere or inform any other site when new content has been published.
Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to constantly promote your website and your content to maintain web visitors coming.
WordPress is different!
The WordPress application comes with default functionality that allows site owners to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to bring your business new website traffic …
(With an expertly configured WordPress website, you just publish content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various external services, you then begin to publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can begin tracking and analyzing the traffic generated as a result and gather valuable information that will allow you to make intelligent and cost-effective decisions when using different traffic generation strategies.
This is the end of Part One
To keep reading this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business using a WordPress-driven website and proven marketing strategies that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)