WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of traffic to survive online.
Finding effective ways to generate more traffic to your website is vital to running a business online successfully. Increasing traffic to a website is also one of the biggest challenges faced by almost every website owner.
Why Do So Many Businesses Struggle To Drive More Visitors To Their Websites?
Search for any of the following information in Google …
- “attract visitors to your web site for free”
- “how can I get more visitors to my web site”
- “best ways to drive more web traffic”
- “need to bring visitors using StumbleUpon”
- “I need more web visitors”
… and you will find lists of pages containing tips, tricks, and information about different ways to get more website visitors …
(There are loads of methods to drive more web traffic to your site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free sites that can teach you effective methods to bring more visitors to your site.
The problem often has more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of your valuable time and money searching for a positive ROI method that can consistently deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can end up becoming very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Increase Website Visitors?
Imagine if you owned a web site where all you had to do to drive new visitors to your business was to publish great content consistently.
This is not science fiction … it’s a fact! Many website owners already have some or all of the basic components set up to benefit from the automated traffic system we have just described … and so can you!
In our article series, you will learn what it takes to set up an automated traffic system that will attract web traffic to your site, simply by publishing content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic strategies
(Getting web traffic sustainably requires setting up a solid foundation online and implementing proper systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting simple and scaling up sensibly
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just publish new content and WordPress does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress website is a blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can instantly attract web traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s start by addressing these basic questions:
Why does it have to be WordPress? Why not use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built using applications that create websites with “static” web pages. Essentially, what this means is that the web pages mostly sit inside the server waiting to be found. The static website doesn’t communicate with anyone outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other website that new content has recently been added to the site.
Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the website owner has to keep promoting their web presence and its content to maintain web visitors coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that lets you set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your website does the rest, immediately notifying various online properties about your site to automatically drive your business more web traffic …
(With an expertly configured WordPress website, you simply publish content and your site will do the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can also start measuring and understanding your results and start gathering valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive article series designed to help you learn how to grow your business online and drive traffic organically using a WordPress-driven website and proven online marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum