WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series designed to help website owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Discovering new methods of increasing visitors to your website is vital to building a successful business online. Driving visitors to a web site is also one of the most difficult challenges faced by most website owners.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Websites?
If you type any of the searches below into Google …
- “how to drive traffic to my web site”
- “how can I drive traffic to my website for free”
- “best 5 places to get web site visitors”
- “ways to attract more web site traffic using solo ads”
- “attract more targeted buyers to my web site for free”
… and you will be immediately presented with thousands of pages containing information about ways to help you increase your website visitors …
(There are many strategies to drive more web traffic to your site. This article series is designed to help you set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are loads of tutorials and free information that can show you effective how to bring more traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the approach most small businesses take when it comes to generating website traffic …
(This is how most businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is great if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up spending a lot of your time and money searching for a profitable traffic strategy.
(Without a solid foundation and proper systems, web traffic generation can end up becoming a very costly activity!)
Driving web traffic sustainably involves laying a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Get Website Visitors?
Imagine owning a website where the only thing you had to do to automatically deliver targeted visitors to your web site was to publish content on a regular basis.
This is not science fiction … it’s a fact! Many website owners are currently doing what we’ve described above … and you can too!
In our Web Traffic Blueprint article series, we will show you the process of setting up an automated traffic generation system that can attract a stream of targeted traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Start testing other traffic strategies
(Driving web traffic sustainably requires setting up a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to help you set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply post new content and WordPress will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress blog is a website that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can be used to create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when a new article is published).
Let’s start by addressing these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built using platforms that create websites with “static” web pages. Essentially, this means that your website content just sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anyone in cyberspace or inform any other site that new content has recently been published.
Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually be promoting your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress platform comes with default functionality that lets you set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to automatically drive you new web traffic …
(With an expertly configured WordPress website, you simply post content and your website will do the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an integration of your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party sites, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can also begin monitoring and understanding your results and gather valuable information that will allow you to make more intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
Web Traffic Blueprint Part 2 – Discover How To Create An Automated Web Traffic Generation Machine
This tutorial is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online using a WordPress-driven website and proven marketing strategies that are easy and quick to implement.
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