WordPress Traffic Automation Guide
This article is part of a series of tutorials designed to help you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Knowing how to generate traffic to your website is essential to building a business online successfully. Increasing visitors to a website is also one of the greatest challenges faced by many web site owners.
Why Are So Many Businesses Struggling To Drive Visitors To Their Web Sites?
If you search for any of the information below in Google …
- “attract visitors to my web site”
- “how do I bring web traffic to my website for free”
- “top 10 resources to attract website traffic”
- “cheapest way to attract more web visitors using paid ads”
- “get prospects to your website”
… and you will immediately find loads of information on different ways to help you increase your website visitors …
(There are many ways to drive more web traffic to your web site. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are loads of products and free information that can teach you cost-effective how to drive more traffic to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how many site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As you will discover in just a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money looking for a profitable traffic-getting method.
(Without a proper foundation and systems in place, traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Grow Website Traffic?
Imagine if all you had to do to automatically deliver new visitors to your business was to publish valuable content consistently.
This is not fantasy … it’s a fact! In fact, many website owners are already doing this … and you can too!
In the Web Traffic Blueprint article series, you will discover how to create an automated traffic generation system that will help begin delivering a stream of targeted visitors to your site, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic methods
(Sustainable traffic generation requires laying a solid foundation online and putting the right systems in place)
At this point, we’ll mostly be focusing on Step 1. The aim of our article series is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting simple and scaling up intelligently
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply publish content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress site is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of detailed articles on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can help create an automated traffic generation system requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever new information about this topic gets published).
Let’s start by answering a couple of basic questions:
Why does it have to be WordPress? Why not use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are built with applications that create websites with “static” web pages. Essentially, this means that the content pages mostly sit inside the server waiting to be found. A static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anybody in cyberspace or inform any other website that new content has been published to the website.
Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually keep on promoting their website and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS software provides special features that give you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your site will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically generate you new website traffic …
(With an expertly configured WordPress site, you just publish content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your site with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external sites, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also start to track and understand your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when using other traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online cost-effectively using a WordPress website or blog and proven online marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)