WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping site owners learn how to grow their business and drive traffic sustainably using a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Finding sustainable strategies of driving more visitors to your website is vital to running an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive More Traffic To Their Websites?
Type any of the commonly-searched phrases below into Google …
- “how to drive visitors to my site”
- “how do I drive more traffic to my web site for free”
- “top 25 ways to bring more traffic”
- “ideas to drive web visitors using PPC advertising”
- “drive traffic to your website”
… and you will be presented with an overwhelming number of sites offering you tips, tricks, and information on ways to help increase visitors to your web site …
(There are loads of strategies to increase your website visitors. This article series is designed to help you set up a simple system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are tons of tutorials and free sites online that can show you effective strategies to bring more visitors to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most small businesses approach the challenge of generating traffic to their sites …
(This is how most businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you have systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up spending a lot of your time and money searching for a profitable traffic method.
(Without a solid foundation and proper systems, website traffic generation can end up becoming very costly!)
Sustainable traffic generation involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Drive More Website Traffic?
Imagine if you owned a web site where all you had to do to deliver an ongoing stream of targeted visitors to your business was to regularly publish valuable content to your site.
This is not fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the elements set up for this to happen … and so can you!
In this article series, we explain the process of setting up an automated traffic machine that can attract an ongoing stream of targeted visitors to your website, simply by adding new content on a regular basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic strategies and test
(To get sustainable traffic, you first need to set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of our article series is to show you how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up intelligently
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply add content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a website or blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits and advantages of choosing WordPress to grow your business online.
Understanding how an “expertly configured” WordPress site can help create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever we publish a new article).
Let’s begin by answering these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are built on applications that create websites with “static” web pages. Essentially, what this means is that your website content mostly sits inside your server waiting to be found. By itself, the static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in cyberspace or notify any other website when new content has been added.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to keep promoting your site and your content to maintain new web traffic coming.
WordPress is different!
WordPress provides many features that allow you to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your site will do the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing you more website traffic …
(With an expertly configured WordPress web site, you just post new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your built-in WordPress features with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party tools, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic sustainably. With the right systems in place, you can then begin monitoring and understanding your results and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
Web Traffic Blueprint Part 2 – Learn How To Turn Your WordPress Blog Into A Web Traffic Machine
This article is part of an article series designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-powered website and proven online marketing methods.
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