WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help small business owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to drive traffic to your website is a requirement of growing a successful business presence online. Driving traffic to a web site is also one of the greatest challenges faced by almost all web site owners.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?
Search for any of the phrases below in Google …
- “increase more web traffic to your site for free”
- “get visitors to my web site”
- “best 5 ways to increase web traffic”
- “cheapest way to attract more web traffic using Twitter”
- “free web site visitors”
… and you will be immediately presented with loads of tips, tricks, and information on strategies to increase your website visitors …
(There are lots of ways to increase your website visitors. This article series will help you set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your website. There are thousands of courses and free information that can show you how to drive more traffic to your site.
The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how most businesses approach the process of generating web traffic …
(This is how most businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of your time and money looking for a positive ROI traffic method.
(Without a proper foundation and the right systems in place, traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Grow Web Visitors?
Imagine if all you had to do to automatically attract targeted traffic to your site was to regularly add content to your web site.
This is not fantasy or fiction … it’s a fact! Many website owners already have some or all of the elements in place to benefit from the automated traffic system we’ve just described … and so can you!
In the Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation machine that can instantly begin delivering a stream of new visitors to your web site, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Test new traffic methods
(To get sustainable web traffic, you first need to put in the right systems)
At this point, we’ll mostly be focusing on Step 1. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things in an economically sensible way
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply add content and your site will do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of detailed blog posts on this site about why you should use WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can drive web traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when we publish new information about this topic).
Let’s start by answering these basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that your web files just sit inside your server waiting to be found. A static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other site that new content has been published.
Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to continue bringing in web traffic.
WordPress is different!
WordPress provides various features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add content and your website will do the rest, immediately notifying various online properties about your new content to start driving your business new web site traffic …
(With an expertly configured WordPress web site, you just publish content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an expert integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then begin measuring and analyzing your results and gather valuable data that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation strategies.
This is the end of Part One
To keep reading about this topic, click here:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven online marketing methods.
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