WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business and drive traffic sustainably using a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Learning sustainable ways to generate more visitors to your website is a requirement of running a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Websites?
Type in any of the following searches into Google …
- “bring visitors to my website”
- “how can I bring traffic to my website”
- “learn to increase visitors”
- “ideas to drive more visitors using free methods”
- “I need more free web visitors”
… and you will be immediately presented with an overwhelming number of sites with tips, tricks, and information on strategies to drive more website visitors …
(There are many ways to get more web traffic to your web site. This article series is designed to help you set up a system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are thousands of products and free resources that can show you cost-effective methods to drive more traffic to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows the approach most businesses take when it comes to generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of valuable time and money looking for a profitable traffic strategy.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can end up becoming a very costly activity!)
Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Generating Web Traffic?
Imagine owning a web site where all you had to do to deliver web traffic to your website was to regularly add quality content to your web site.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve just described … and you can too!
In this article series, we will show you the process of setting up an automated traffic system that can instantly attract targeted visitors to your site, simply by adding regular content to your site.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic strategies and test
(To generate sustainable web traffic, you first need to set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things cost-effectively
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply add new content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress website or blog is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of excellent articles on this site about the benefits and advantages of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress web site will deliver targeted traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed whenever we publish new information about this topic).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? Why can’t you use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that the website content simply sits inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anybody in the cybersphere or notify any other site when new content has been added to the site.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the site owner has to actively keep promoting their website and its content to maintain web visitors coming.
WordPress is different!
WordPress provides special features that let you set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start bringing you new traffic …
(With an expertly configured WordPress web site, you just post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external tools, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can also begin to monitor and analyze the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Part 1
To keep reading this article, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping site owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven online marketing strategies.
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