WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive tutorials aimed at helping small business owners learn how to grow their business online and drive traffic automatically using a WordPress-powered website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Finding effective methods to drive more traffic to your website is one of the fundamental skills of building an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving More Visitors To Their Websites?

If you search for any of the key phrases below in Google …

• “drive traffic to my site for free”
• “how can I drive web traffic to my web site for free”
• “ideas to get traffic”
• “how to increase web visitors using email”
• “I need website traffic”

… and you will find loads of information about methods to help drive more traffic to your website …

(There are lots of strategies to drive more website visitors. In this article series you will learn how to set up a system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are loads of tutorials and free sites online that can show you cost-effective how to bring more traffic to your web site.

The problem is often more about businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.

The picture below shows the typical approach many businesses take when it comes to generating traffic to their sites …

(This is how most web site owners approach the challenge of generating website traffic)

Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a smarter way.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a profitable traffic method.

(Without laying down a solid foundation and putting the right systems, online traffic generation can become a costly waste of time and money!)

Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Generating More Traffic?

Imagine if all you had to do to deliver targeted traffic to your website was to regularly add valuable content to your web site.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!

In our article series, you will discover what it takes to set up an automated traffic system that will drive targeted traffic to your site, simply by adding regular content to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Add new traffic methods and test

(To get sustainable web traffic, you need to first put in the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article is to show you how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things to suit your budget
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you simply publish content and your site will do the rest, informing the world about your content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.

An ”expertly configured” WordPress web site is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various sites, specifically in areas like search engine optimization, third-party site notification, and reporting.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about why you should use WordPress-powered websites WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can help create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish new information on this topic).

Let’s begin by answering these basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that the content pages just sit inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anyone in cyberspace or notify any other site that new content has recently been published on your website.

Think about it … if with a static website, all of your content simply sits there passively waiting to be found, then you have to continually be promoting your website and your content to maintain new web visitors coming.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your new content to generate you more web site visitors …

(With an expertly configured WordPress site, you simply post new content and WordPress will then do the rest, notifying the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated web traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also begin to measure and understand the traffic generated as a result and start gathering valuable data that will allow you to make better decisions as you expand to different traffic generation strategies.

This is the end of Part 1

To continue reading about this topic, click on the link below:

WordPress Web Traffic Blueprint Part 2 – How To Create A Web Traffic-Getting Machine With WordPress

This article is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business online cost-effectively with a WordPress-driven website and proven web marketing strategies.

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