WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping site owners learn how to grow their business and drive traffic organically with a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding cost-effective ways to drive more traffic to your website is a requirement of growing a successful web presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving Visitors To Their Websites?
Search for any of the information below in Google …
- “bring more web traffic to my web site”
- “drive visitors to my web site for free”
- “need to drive visitors”
- “ways to drive website visitors using free methods”
- “I need website visitors”
… and you will be presented with thousands of pages with information on different ways to help drive more traffic to your site …
(There are many methods to get more website visitors. This article series is designed to help you set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are thousands of tutorials and free sites online that can show you cost-effective strategies to get more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many site owners approach the challenge of generating traffic to their sites)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
Outsourcing is great if you have great systems set up to manage your traffic generation campaigns. If not, you will probably end up investing a lot of valuable time and money looking for a profitable strategy that can deliver you a positive ROI.
(Without a solid foundation and the right systems in place, online traffic generation can become very costly!)
Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Drive More Web Visitors?
Imagine if all you had to do to deliver a stream of targeted visitors to your website was to regularly publish valuable content to your website.
This is not science fiction … it’s a fact! In fact, many website owners are already doing what we have just described … and so can you!
In our article series, we explain how to create an automated traffic system that will drive new targeted traffic to your website, simply by adding content to your website on a regular basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic strategies
(Getting more web traffic sustainably requires laying a solid foundation online and putting proper systems in place)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just publish new content and your website then does the rest, informing other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An expertly configured WordPress website is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can help create an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish new information about this topic).
Let’s begin by addressing some basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built on applications that create “static” websites. Essentially, this means that your web content typically sits inside a server waiting to be found. On its own, the static website doesn’t communicate with anyone else outside its platform; it doesn’t send out signals to anyone in the cybersphere or notify any other website that new content has recently been published to the site.
Think about it … if in a static website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to continually promote their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides many features that give site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress will do the rest, instantly notifying various online properties about your new content to start bringing your business more website traffic …
(With an expertly configured WordPress website, you just publish new content and WordPress does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party tools, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also start to measure and understand your results and gather valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation strategies.
This is the end of Part One
To keep reading about this topic, click on the link below:
This article is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum