WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping website owners learn how to grow their business online with a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Discovering cost-effective ways of getting more visitors to your website is essential to growing a successful business online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Bringing Visitors To Their Web Sites?
If you type any of the following phrases into Google …
- “how to bring more visitors to your website”
- “attract more web traffic to my website”
- “best 50 places to bring more web visitors”
- “ways to drive more traffic using paid ads”
- “I need free website visitors”
… and you will be presented with thousands of pages with tips, tricks, and information on different ways to help increase your website visitors …
(There are lots of ways to increase your website visitors. This article series will show you how to set up a system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are thousands of courses and free information online that can teach you effective how to drive more visitors to your website.
The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation activities. If not, you will probably end up wasting a lot of your time and money searching for a positive ROI traffic method.
(Without a solid foundation and systems in place, web traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Generating Web Traffic?
Imagine if all you had to do to automatically deliver a stream of targeted traffic to your business was to regularly add valuable content to your website.
This is not fiction or fantasy … it’s a fact! Many website owners are already doing this … and you can too!
In our Website Traffic Blueprint article series, we will show you the process of setting up an automated traffic generation system that can begin driving targeted traffic to your business, simply by publishing new content on a consistent basis to your website.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add other traffic strategies and test
(To generate sustainable traffic, you first need to set up the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up in a cost-effective way
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply add new content and your website will do the rest, notifying other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with other sites, specifically in areas like SEO, 3rd-party site notification, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can attract targeted traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when a new article is published).
Let’s start by answering a couple of basic questions:
Why does it have to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built with applications that create “static” websites. Essentially, what this means is that the web files typically sit inside your server waiting to be discovered. By itself, the static website doesn’t communicate with anyone outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other site that new content has recently been published to your site.
Think about it … if in a traditional website, the content simply sits in a server passively waiting to be found, then the website owner has to continually keep promoting their website and its content to keep bringing in web traffic.
WordPress is different!
The WordPress platform comes with default functionality that gives users the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business more web site traffic …
(With an expertly configured WordPress web site, you simply publish content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also begin tracking and understanding the traffic generated as a result and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions when using other traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive tutorial series designed to help small business owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)