WordPress Traffic Automation Guide
This article is part of a series of articles designed to help you learn how to grow your business online and drive traffic organically with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a regular stream of new traffic to survive online.
Learning cost-effective ways of attracting more visitors to your website is essential to running an online presence successfully. Driving visitors to a website is also one of the most difficult challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Web Sites?
Type in any of the commonly-searched key phrases below into Google …
- “how to bring traffic to my web site”
- “how do I get more traffic to my web site for free”
- “best 100 methods to bring web traffic”
- “learn how to drive more traffic using Twitter”
- “drive customers to your website”
… and you will find tons of sites offering you information about methods to increase your website visitors …
(There are lots of methods to get more website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of tutorials and free sites that can show you cost-effective ways to drive more visitors to your website.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating web traffic …
(This is how most web site owners approach the challenge of generating web traffic)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of time and money looking for a winning method that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems in place, web traffic generation can end up being a costly waste of time and money!)
Driving more web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Getting More Web Traffic?
Imagine if you owned a website where the only thing you had to do to automatically drive targeted traffic to your website was to publish content consistently.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are already enjoying the benefits of what we have just described … and you can too!
In our article series, we explain how to create an automated traffic machine that can instantly attract web traffic to your business, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic strategies and test
(To generate sustainable traffic, you need to first set up the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up intelligently
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply post content and WordPress does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress blog is a website or blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many excellent articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires a number of article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever a new article is published).
Let’s begin by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built on platforms that create websites with “static” web pages. Essentially, this means that the web content just sits inside a server waiting to be discovered. A static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website when new content has recently been added.
Think about it … if in a static website, the content simply sits there passively waiting to be found, then the website owner has to actively promote their website and its content to maintain new web visitors coming.
WordPress is different!
WordPress provides several features that let users set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your site does the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business more traffic …
(With an expertly configured WordPress site, you just post content and WordPress will do the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin to track and understand your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help business owners learn how to grow their business online with a WordPress-driven website or blog and proven web marketing strategies.
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