WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.


WordPress Traffic Automation Blueprint – Overview

Web Traffic Blueprint Part 1 - How To Automatically Grow Your Web Visitors For Your Business With WordPressWeb traffic is the lifeblood of just about every single business online.

Knowing how to drive visitors to your website is one of the most important aspects of building a successful business online. Driving traffic to a web site is also one of the greatest challenges faced by almost every business owner.

Why Do So Many Small Businesses Struggle To Attract Traffic To Their Web Sites?

If you search for any of the key phrases below in Google …

  • “how to get traffic to your site”
  • “how can I attract visitors to my web site”
  • “top 5 places to bring more website traffic”
  • “learn how to get more traffic using free methods”
  • “need web traffic”

… and you will immediately find thousands of pages with information on different strategies to drive more website visitors …

There are lots of methods to increase your website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!

(There are lots of methods to get more web traffic to your site. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of tutorials and free resources online that can show you effective how to bring more traffic to your site.

The problem is often more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The diagram below shows how many businesses approach the challenge of generating website traffic …

This is how many small businesses approach the challenge of generating web traffic

(This is how many businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your site.

As you will see in just a moment, there is a smarter approach.

Useful Information

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.

Outsourcing is fine if you have the systems in place to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money searching for a profitable traffic-getting strategy.

Without a solid foundation and the right systems in place, traffic generation can be very costly!

(Without laying down a solid foundation and putting the right systems, traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Driving More Web Visitors?

Imagine if you owned a web site where the only thing you had to do to attract targeted traffic to your business was to publish great content consistently.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve described above … and you can too!

In the Web Traffic Blueprint article series, we explain how to create an automated traffic generation machine that can begin delivering an ongoing stream of new visitors to your web site, simply by publishing content on a consistent basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

  1. Set up systems to lay down a solid foundation for generating sustainable web traffic
  2. Add web content on a regular basis to drive visitors and generate web traffic data organically
  3. Start adding other traffic methods and test

To generate sustainable traffic, you need to first set up the right systems

(To generate sustainable traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately help your business:

  • Save time using automation and leverage
  • Save money in many different ways
  • Automatically notify search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site

With an expertly configured WordPress website, you just post content and your website will do the rest!

(With an expertly configured WordPress website, you simply post content and your website does the rest, informing the world about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.

An ”expertly configured” WordPress web site is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress Web Site?

We have published many excellent articles on this site about why you should use WordPress-driven sites WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress website can be used to set up an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when new information about this topic is published).

Let’s start by addressing some basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

Static vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that your content pages simply sit inside your server waiting to be discovered. The static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has recently been added.

Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually promote their website and its content to continue driving web traffic.

WordPress is different!

WordPress provides many features that give users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and WordPress will then do the rest, immediately notifying various online properties about your site to automatically generate you more web site visitors …

Web Site Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Site Into A Traffic Generation Machine

(With an expertly configured WordPress website, you simply add new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic machine:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
  • Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your WordPress settings and integrating your website with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
  • Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can start tracking and analyzing incoming traffic and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions when using other traffic generation methods.

Website Traffic Blueprint Part 1 - How To Turn Your WordPress Website Into A Traffic Generation Machine

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part 2 – Learn How To Turn Your WordPress Site Into An Automated Web Traffic Machine

Important Info

This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress website or blog and proven online marketing methods.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

Originally published as WordPress Traffic Automation Blueprint – Part 1 (Overview).