WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of new web traffic to survive online.
Knowing how to increase traffic to your website is one of the most important skills of building a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring Traffic To Their Web Sites?
Search for any of the phrases below in Google …
- “bring visitors to my web site”
- “how can I get more web traffic to my website”
- “best 10 places to drive more visitors”
- “ideas to increase more web site visitors using Facebook”
- “attract more people to my website for free”
… and you will find loads of information on ways to get more website visitors …
(There are lots of ways to get more web traffic to your site. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are thousands of products and free sites that can show you how to increase visitors to your website.
The problem is often more about businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The picture below shows how many businesses approach the process of generating traffic to their sites …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
Outsourcing is useful if you have systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your time and money searching for a winning method.
(Without a proper foundation and the right systems in place, online traffic generation can become a costly waste of time and money!)
Driving more web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different services, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Driving Web Visitors?
Imagine if all you had to do to instantly deliver web traffic to your web site was to publish great content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!
In the Website Traffic Blueprint article series, we explain the process of setting up an automated traffic system that will attract new targeted traffic to your website, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step 1. The purpose of our article is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling things as you grow
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply post content and your site will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog will begin attracting new visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever we publish a new article).
Let’s begin by addressing some basic questions:
Why WordPress? Why can’t you just use another platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the website content just sits inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other site when new content has recently been added.
Think about it … if with a traditional website, your content just sits there passively waiting to be found, then you have to continually keep promoting your web presence and your content to continue driving new visitors.
WordPress is different!
WordPress comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress then does the rest, immediately notifying various online properties about your site to start bringing your business more web site traffic …
(With an expertly configured WordPress site, you simply publish new content and your site will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your WordPress functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various external services, you simply begin to publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then begin to track and understand the traffic generated as a result and gather valuable information that will allow you to make better decisions as you expand to new traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively using a WordPress-powered website or blog and proven marketing methods that are easy and quick to implement.
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