WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively with a WordPress-driven website and proven online marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Learning sustainable methods to increase traffic to your website is one of the most important aspects of building a successful presence online. Increasing visitors to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Attracting Visitors To Their Websites?
Type any of the following key phrases into Google …
- “how to increase more visitors to your web site for free”
- “how do I bring visitors to my website for free”
- “learn to drive web traffic”
- “need to drive more traffic using Pinterest”
- “I need more free web visitors”
… and you will immediately find lists of pages containing tips, tricks, and information about strategies to help you increase your website visitors …
(There are loads of ways to drive more website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your site. There are tons of courses and free information that can show you cost-effective strategies to increase visitors to your web site.
The problem is often more about businesses not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows how most businesses typically approach the process of generating website traffic …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As you will see in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have the systems set up to manage and process information about your traffic generation activities already. If not, you will probably end up spending a lot of your time and money looking for a winning strategy.
(Without a proper foundation and the right systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Drive Website Visitors?
Imagine owning a web site where all you had to do to drive web traffic to your business was to regularly publish great content to your site.
This is not fantasy or fiction … it’s a fact! Many website owners are currently enjoying the benefits of this automated traffic system … and you can too!
In our article series, we will show you the process of setting up an automated traffic system that will deliver targeted visitors to your business, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies and test
(To get sustainable web traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of our article is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply post content and WordPress will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress blog will help deliver targeted visitors to your business requires several articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new content on this topic).
Let’s start by answering these basic questions:
Why does it have to be WordPress? Why can’t you use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create “static” websites. Essentially, what this means is that the website content simply sits inside your server waiting to be found. The static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been published in your website.
Think about it … if with a traditional website, your content just sits there passively waiting to be found, then you have to continually keep promoting your web presence and your content to maintain new web traffic coming.
WordPress is different!
WordPress provides various features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and your site will then do the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business more website traffic …
(With an expertly configured WordPress website, you simply add content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can also begin to track and understand the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Section 1
To read more, click here:
This tutorial is part of an tutorial series aimed at helping site owners learn how to grow their business online with a WordPress website or blog and proven marketing methods that are easy to implement.
Subscribe To Our Site And Get Notified Of New Tutorials!
***
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum