WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to grow online.
Discovering new methods of getting traffic to your website is vital to running a successful business online. Driving visitors to a website is also one of the biggest challenges faced by almost every web site owner.
Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “get visitors to your site for free”
- “how can I attract more visitors to my web site for free”
- “top 5 resources to bring more web traffic”
- “best way to drive more visitors using YouTube”
- “I need free web site visitors”
… and you will immediately find an overwhelming number of sites providing information about different strategies to help you get more website visitors …
(There are many methods to increase your website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are thousands of products and free sites online that can show you cost-effective methods to increase traffic to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating web traffic …
(This is how most businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As we will show you in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is great if you have great systems in place to manage and process information about your traffic generation activities. If not, you will probably end up investing a lot of time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and the right systems in place, traffic generation can be very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Increase Website Visitors?
Imagine owning a website where the only thing you had to do to deliver an ongoing stream of targeted visitors to your web site was to publish valuable content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up to benefit from the automated traffic system we’ve just described … and so can you!
In this article series, you will learn how to create an automated traffic generation system that can help drive a stream of new visitors to your web site, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add new traffic methods and test
(Getting more web traffic sustainably requires laying a solid foundation online and putting systems in place)
At this stage, we’ll mostly be focusing on Step 1. The aim of this article series is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up to suit your budget
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just add content and your website will do the rest, informing other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with other sites, specifically in areas like SEO, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of great blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when new content about this topic is published).
Let’s begin by addressing a couple of basic questions:
Why does it have to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built with platforms that create “static” websites. Essentially, what this means is that the content files simply sit inside your server waiting to be discovered. The static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website that new content has recently been published in your website.
Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to continually keep promoting your website and your content to keep bringing in new visitors.
WordPress is different!
The WordPress application provides various features that let you set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will then do the rest, immediately notifying various online properties about your new content to start driving your business more web site traffic …
(With an expertly configured WordPress web site, you just add content and your site does the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party services, you then begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can start monitoring and understanding the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Section 1
To continue reading about this topic, click here:
WordPress Web Traffic Blueprint Part 2 – Discover How To Get More Website Traffic For Your Business
This tutorial is part of an article series aimed at helping site owners learn how to grow their business online and drive traffic sustainably using a WordPress-powered website or blog and proven marketing strategies that are easy to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)