WordPress Traffic Automation Guide

This article is part of an article series designed to help you learn how to grow your business online inexpensively and drive traffic organically using a WordPress-driven website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs traffic to survive online.

Learning how to drive more visitors to your website is vital to running a successful web presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Have Difficulty Getting Traffic To Their Websites?

Type in any of the commonly-searched phrases below into Google …

• “how to attract web traffic to my web site”
• “attract visitors to my website”
• “fastest way to drive more web site traffic”
• “ways to get more web site traffic using videos”
• “drive more customers to your web site”

… and you will be presented with thousands of pages with information on different strategies to help you drive more website visitors …

(There are lots of ways to drive more website visitors. This article series will show you how to set up a simple system to take advantage of many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of courses and free information online that can teach you strategies to drive more visitors to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows the typical approach most small businesses take when it comes to generating website traffic …

(This is how many small businesses approach the challenge of generating website traffic)

Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.

As you will see in just a moment, there is a smarter way.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up spending a lot of valuable time and money searching for a profitable traffic-getting method.

(Without a solid foundation and proper systems in place, traffic generation can end up being very costly!)

Driving more web traffic sustainably involves setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation methods, and so on.

Is There A Simple, Automated Way To Drive More Traffic?

Imagine if you owned a website where the only thing you had to do to drive new visitors to your web site was to regularly publish quality content to your website.

This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements set up to benefit from the automated traffic system we have just described … and you can too!

In the Web Site Traffic Blueprint article series, we explain what is required to set up an automated traffic system that can instantly begin delivering new targeted traffic to your business, simply by adding regular content to your site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Add other traffic methods

(Sustainable traffic generation requires laying a solid foundation online and implementing proper systems)

At this stage, we’re mostly concerned with Step 1. The aim of this article series is to help you set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you just post content and WordPress will do the rest, informing the world about your content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress website.

An ”expertly configured” WordPress website is a web site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress web site can create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when a new article gets published).

Let’s start by addressing some basic questions:

Why does it need to be WordPress? Why not use another platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are built with applications that create websites with “static” web pages. Essentially, this means that the web site pages simply sit inside the server waiting to be found. On its own, a static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anyone in cyberspace or notify any other website when new content has recently been added to the site.

Think about it … if in a traditional website, the content simply sits there passively waiting to be found, then the site owner has to continually keep promoting their website and its content to continue bringing in web traffic.

WordPress is different!

The WordPress platform provides many features that let site owners set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, instantly notifying various online properties about your new content to automatically start generating you more web traffic …

(With an expertly configured WordPress site, you just post new content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated web traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the integration of your site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various third-party services, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
• Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can then start measuring and understanding your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.

This is the end of Part One

To read more, click on the link below:

Web Traffic Blueprint Part Two – Learn How To Grow Your Web Visitors For Your Business

This article is part of a comprehensive series of articles designed to help business owners learn how to grow their business online cost-effectively with a WordPress website and proven marketing methods that are easy to implement.

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