Being able to track, monitor and view visitor behavior is absolutely important to the success of your digital presence.
The management adage ”you can’t manage what you can’t measure” is as important today as it has ever been. If you don’t know what is going on on your site, then how would you know what aspects of your web site need to be improved?
Business owners have looked for ways to track and understand what is happening since web sites first appeared. From simple tracking counters, to powerful analytical software like Google Analytics and other applications that track very granular key data.
Learning about user behaviour is important for the success of your digital presence, not only because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that previous consumer behaviour is the best way to predict future behaviour. It’s an even more more reliable predictor in fact, than visitor demographics.
Although the ability to monitor key information like the number of visitors are visiting your website, what pages they are landing on and leaving from, how long they are remaining on your website for, keyword searches, average page views, referring web sites, and so on, is vitally important, wouldn’t it also be great to know precisely what users are reading, where they are staying the longest time on, what links they are clicking on, what parts of your content visitors are mostly interested in, and so on?
Fortunately, heat map technology makes this possible. Website heat maps can be used to help locate areas on a website page that visitors scan most frequently. Web heat maps are also often used alongside other forms of web analytic software and session replay software technologies.
If you own a WordPress website, then you can easily add heatmap tracking and video session replays to your collection of key business analysis tools using an easy-to-install and very inexpensive WordPress-compatible software application.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMapTracker is not technically a WordPress plugin, but a software script that works with WordPress and that visually records your website visitors’ entire journey and generates live heat maps that show exactly where users click and where they are scrolling on your website.
HeatMapTracker analytics tool lets you spy on every click your visitors make.
Go here to learn more: HeatMapTracker
Benefits
The more accurate data you have about how your users interact with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your site, like confusing navigation layouts, or disruptive banner ads. As the website owner, you can encourage your visitors to complete certain actions, such as opt into your newsletter or click on certain links or buttons.
Although Google Analytics has its overlay feature which can show you which links on your page users are clicking, a heat map will display any clicks that visitors make on your site, regardless of whether these are actual links or not. This is an important benefit because if a heatmap analysis helps you discover that readers are clicking on an image that they imagine to be a link, but happens to not be a hyperlinked image, you would be able to quickly fix this by linking the image to the destination URL your readers are trying to get to, or make it clear to your users that the image is not linked.
In short, heatmaps are one of the best ways to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behaviour on your site:
See Everything Users Do On Your Website
Heat Map Tracker captures every visitor movement on your website, enabling you to monitor all which page elements are being clicked, eye-tracking and page scrolling.
Complete Control Without Limitations
The software allows you to self-host the technology, giving you unlimited session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-off cost to own the script, which entitles you to receive unlimited software updates and all future enhancements for free.
Additional benefits include the following:
- Improve Your Marketing Efforts: By seeing how visitors experience your site, you can discover problems that prevent users from taking desired actions and optimize your site.
- No More Guessing User Behavior: The video recordings of your users’ browser sessions allow you to understand precisely what takes place on your site. Heatmaps let you see exactly which links and buttons visitors click on, where they are drawn to most on your website, how long they hover in a specific section, how fast they navigate down your pages and more! No more guesses or assuming wrongly … just pure data of what happens when users land on your website.
- Increase Online Sales: HeatMap Tracker helps you improve user interaction with your business, which increases online sales and conversions. There are a number of ways to do this and we’ll go over a few of these in the “Tips” section further below.
Heat Map Tracker Features
HeatMap Tracker provides many unique features for site owners. Here are just a few of these:
- Quick and simple to install and set up. Ready to use in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and calls to action, see which areas of your site visitors look at and measure how far down your sales pages your users scroll down to as a measure of how long your sales message can retain their attention. HeatMap Tracker lets you analyze every single user session to see how visitors are interacting with your website or some pages on the web site.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your website’s ability to convert or engage users? With HeatMapTracker you can capture visitor sessions on your web pages for 1 day, 1 week, a month, or even more!
- In-depth analytics. Heat Map Tracker provides deep analytics and at-a-glance statistics with project summaries. Overview stats lets you view total visitors, tracked pages and all recorded visitor sessions HeatMap Tracker has recorded for all projects. You can quickly see the top pages your visitors are gravitating towards and how they are interacting with each page’s content, allowing you to spend more time on improving content that your users care about. You can also see regional demographics of all visitors and see which part of the world they are visiting from.
Additional software features:
The table below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments that users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker Useful Tips
Here are just a few of the ways you can use Heat Map Tracker on your site to improve your business:
- Learn what works (i.e. where visitors click) and what doesn’t work (where users are not clicking). For example, are people watching your videos? Are they clicking on images thinking that they are links to another destination?
- Get insights on ways to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get useful data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- Create “above the fold” tests to improve your website’s “first impression”, or maximize the impact of the landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify if an element on your page should be inserted, modified, or removed.
- Create “before” and “after” comparison reports for web-related services.
- Analyze whether visitors prefer to click on images vs buttons versus text links, and how specific user segments engage within your web site.
- Confirm confirmed site security and vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering great products and support. The product download area contains video tutorials for installing and configuring the software.
Software Pricing
Heat Map Tracker comes in three separate versions:
- Basic (Single) License – Use on 1 website. Cost = $197.00 One-off payment.
- Professional License – Installs on up to 10 websites. Price = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic and Professional editions (click tracking, heatmaps, browser recording, unlimited recording / page views, free upgrades and enhancements and professional support), the Agency edition allows you to install the software on as many sites as you like, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web service providers. Price = $497.00 One-time.
Note: The cost to purchase HeatMap Tracker can vary, depending on whether there are any promotions or limited-time specials being offered. Presently, the plugin is selling for the amounts shown above. This may or may not be the actual pricing charged by the product developer when you visit the plugin site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for current pricing details:
Additional Info
For a video demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics provide very useful metrics on things such as how many people are coming to your pages, how they find it and what they do whilst visiting your website. However, to really gain a deep understanding into how your site and its content is helping your visitors to interact with your business online, then a heatmap analytics software tool can be very practical.
We recommend buying a license of HeatMapTracker for real-time heatmaps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for increasing your sales of your products or services.
For more information, check out the software here: HeatMap Tracker – Real-Time ClickTracking And Heat Map Tracker
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