Being able to track and see visitor behavior is absolutely vital to the success of your digital business.
The saying ”you can’t manage what you can’t measure” is as true in the digital age as ever. If you don’t know what is happening when users arrive on your website, then how would you improve your results online?
Businesses have been looking for practical ways to track and understand what users are up to in their sites since web sites were first invented. From basic tracking counters, to very sophisticated analytical software like Google Analytics and other applications that deliver an exceptional amount of key measurements.
Analyzing user behaviour is vitally important for the success of your online business marketing strategy, not just because it enables you to understand what visitors are doing so you can better your results, but it’s also been proven over and over that previous user behaviour is the most reliable indicator of future behavior. Better, in fact, than knowing user demographics.
Although the ability to see key reports such as the number of visitors are visiting your website, what pages they are arriving on and departing from, how long they are remaining on your site for, keywords searched, page views, referring web sites, etc …, is extremely useful, wouldn’t it be excellent to know precisely what visitors are clicking on, where on your site they are visiting the longest period on, which links they are clicking on, which parts of your page they are browsing, and more?
Fortunately, heat map tracking technology makes this possible. Web heatmaps are used to help pinpoint areas in a website page that web visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with session replays to your collection of key web site analysis tools using a simple to use and inexpensive WordPress-compatible software tool.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software application that is compatible with WordPress (and other CMS applications) and that visually records your site visitors’ every movement and creates live heat maps showing where users click and where they are scrolling throughout your website.
HeatMapTracker application also enables you to see your website from your visitor’s unique perspective.
More info: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The better you know how your visitors interact with your web pages, the more you can improve your site’s user experience. Imagine knowing the exact obstacles that are preventing your users from fully engaging with your website, like confusing site navigation layouts, or distracting banner ads. As a site owner, you can encourage your site visitors to perform certain actions, such as opting into a newsletter or click on certain links.
While Google Analytics has an overlay feature which can show you what links on a page are being clicked, a heatmap can reveal any clicks that visitors are making on your page, regardless of whether they are links or not. This is important because if a heat map analysis helps you discover that readers are clicking on an image which they imagine to be a link, but happens to not be a hyperlinked image, you can easily remedy this by linking the image to the destination your readers are trying to get to, or let your users know that the image is just a graphic.
In short, heatmaps are one of the most useful methods to test your site design, assess how readable your site is and improve conversions.
Here are just some of the many benefits of using HeatMap Tracker to monitor user behaviour on your web site:
Record Everything Users Are Doing On Your Site
HeatMap Tracker creates a playback video of every browsing movement on your site, allowing you to observe all clicks, eye-tracking and page scrolling.
Full Control With No Limitations
The application allows you to self-host the technology, giving you no restrictions on session recording and pageviews.
Lifetime Updates And Enhancements
There is a one-off cost to buy the script, which then entitles you to receive unlimited updates and added features for life.
Additional benefits include:
- Improve Your Marketing Efforts: By seeing how visitors use your web pages, you can uncover issues preventing visitors from progressing to the end of your sales funnel and optimize your site.
- No More Guessing User Behaviour: The screen video playbacks of your users’ browsing sessions let you know exactly what is taking place on your web pages. Heatmaps let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they browse on a particular location, how fast they travel down your content and more! No more guessing or assuming wrongly … just factual intel of what takes place when people explore your website.
- Increase User Engagement: HeatMap Tracker lets you increase user engagement with your business, which increases sales and conversions. There are many ways to do this and we’ll discuss some of these in the “Tips” section later in this review.
Software Features
Heat Map Tracker provides many great features for site owners. Here are just a few of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your virtual real estate visitors look at and monitor how far down your page your visitors scroll down to as an average of the length of time your content can engage them for. HeatMap Tracker lets you analyze every single user action to help you understand how visitors are interacting with your website or certain pages on the site.
- Unlimited visitor screen captures and session playbacks. Do you need to provide statistical reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can capture visitors on your website for a few days, a week or two, a month, or more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMap Tracker has recorded for each project. You can quickly see which pages your users are gravitating towards and how they interact with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also access regional location data of your visitors and discover where they are visiting from.
Additional features:
The chart below shows how HeatMap Tracker stacks up against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are a few of the testimonials that plugin customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use HeatMapTracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors click) and what’s not working (where visitors are not clicking). For example, are visitors watching your videos? Are they clicking on graphic elements assuming that they lead to somewhere else?
- Get practical data on how to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get actionable data on ways to create A/B split testing to improve conversions
- Get ideas prior to and during a website redesign, or if you decide to get a new WordPress theme for your website or blog.
- Performing “above the fold” experimentation to improve your home page’s “first impression”, or optimize the impact of the home page’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether any content could be inserted, modified, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Analyze if users prefer to click images vs buttons versus text links, and how particular user segments interact within your site.
- Confirm confirmed site security and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected internet marketer with a solid reputation for providing exceptional products and product support. The product download area contains video instructions for installing and configuring the software.
Product Pricing
HeatMapTracker comes in 3 versions:
- Basic (Single) License – Allows you to install on one domain. Cost = $197.00 One-time.
- Professional (Multiple) License – Installs on up to 10 websites. Price = $297.00 Single Payment.
- White-Label Branding) License – In addition to all of the features available in the other licenses (click-tracking, heat maps, browser session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for web development agencies. Cost = $497.00 Single Payment.
Please Note: Pricing for HeatMap Tracker depends on whether there are any promotions or limited-time special offers. The above reflects the current price at the time this review was written. This may or may not be the actual price charged by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Info
For a video demo of the software in action, including installation videos and tutorials, FAQ and more, visit the Heat Map Tracker software website.
Our Recommendation
Analytics services like Google Analytics provide useful data on things such as how many people are landing on your site, how they find it and what they are doing during their visits. However, to really gain deeper insights into how your web site and its content is helping your visitors to interact with your digital presence, then a heat map analytics software application can be extremely useful.
We recommend getting a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization for better, visitor engagement and for increasing your online sales.
For more details, visit the software website here: Heat Map Tracker – Live ClickTracking And Heat Map Tracking Plugin
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