Being able to track and monitor the behavior of visitors on your site is most important to your online success.
The old adage “if you can’t measure it, you can’t manage it” is as true in the digital economy as always. If you don’t know what is happening when visitors arrive on your website, how can you know what needs to be improved?
People have looked for practical ways to track and understand visitor behavior since web sites were first developed. From basic tracking counters, to very sophisticated and powerful statistical tracking tools like Google Analytics which can capture detailed information.
Measuring visitor behaviour is very important for a successful website, not only because it allows you to understand what visitors are doing so you can better your results, but testing also confirms that previous user behavior is the most reliable way to predict future behavior. Better, in fact, than knowing demographics.
Although being able to track statistical reports like how many visitors are checking out your web site, what pages they are coming and leaving from, how long they are remaining on your site for, keyword searches, page views, referring websites, and so on, is highly essential, wouldn’t it be useful to be able to view precisely what visitors are doing, where on your pages they are navigating around in, what hyperlinks they are clicking on, which areas of your page visitors are most interested in, and more?
Fortunately, heat map technology makes this easy and possible. Website heat maps are used to monitor areas in a web page most frequently scanned by web visitors. Web heatmaps can also be used alongside other forms of stat tracking applications and session replay tools.
If you use WordPress, then it’s easy to add heat map tracking with video session replays to your business tool box using an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Software Description
HeatMap Tracker is technically not a WordPress plugin, but a software application that is compatible with WordPress (and other web applications) and that visually tracks your website users’ complete session and generates instant heat maps showing where they are clicking and where they scroll throughout your site.
HeatMapTracker software also allows you to look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits Of Using HeatMap Tracker
The more information you have about how your readers engage with your site, the more you can improve your website’s user experience. Imagine knowing the obstacles that prevent your site visitors from fully benefiting from your site, like unclear navigation layouts, or disruptive design elements. As the website owner, you can help your visitors to complete certain actions, such as joining your newsletter or clicking on certain links or buttons.
While Google Analytics has its overlay feature which can give you an idea of what links on a web page are being clicked, a heatmap will also show you any clicks that users make on your page, regardless of whether these are links or not. This is an important difference because if a heatmap report helps you discover that visitors are clicking on a graphic element that they imagine to be a link, but turns out not to be a hyperlinked image, you would be able to easily remedy this by adding a link to the image, or let your visitors know that the image is not a link.
In short, heatmaps can be one of the most useful methods to test your site design, see how navigatable your content is and help to improve conversions.
Here are just some of the many benefits of using HeatMapTracker to track visitor behavior on your web site:
Monitor Everything Visitors Are Doing On Your Web Site
The software creates a playback video of every user browsing movement on your site, enabling you to observe all clicks, eye-tracking and page scrolling.
Full Control Without Restrictions
The application is hosted on your server, giving you no-limit session recordings and pageviews.
Lifetime Upgrades & Enhancements
There is a one-time investment to buy the software, after which you are then entitled to receive lifetime updates and all future enhancements.
Some additional application benefits include the following:
- Improve Your Marketing: By seeing how visitors use your web pages, you can uncover difficulties that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing User Behaviour: The screen video recordings of your users’ browsing sessions let you observe exactly what happens on your website. Click overlays let you know exactly which elements visitors click on, which areas they are drawn to most on your site, how long they hover on a specific location, how far they travel down your pages and more! No more guessing or hoping … just factual evidence of what goes on when users navigate around your website.
- Increase Visitor Engagement: HeatMapTracker helps you increase visitor engagement with your site, which improves your sales and conversions. There are many ways to achieve this and we’ll discuss some of these in the “Tips” section further below.
Software Features
Heat Map Tracker includes many unique features for WordPress users. Here are just some of these:
- Quick and easy to install and set up. Be up and running in minutes.
- View heat maps by clicks, eye-tracking and scrolls. Track whether visitors are clicking your links, buttons, images and call to actions, see which areas of your pages visitors spend more time view and see how far down your sales pages your visitors scroll down to as a benchmark of how long your content can keep them interested. HeatMap Tracker lets you analyze each and every user action to see how users are interacting with your site or some pages on your web site.
- Unlimited session screen captures and playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With HeatMap Tracker you can capture visitor sessions on your website for a few days, a few weeks, a month, or more!
- In-depth analytics. HeatMap Tracker provides in-depth analytics and at-a-glance statistics with project summaries. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving pages that users care about. You can also review regional demographic data of your visitors and see where they are coming from.
Additional software features:
The table below shows how HeatMapTracker compares against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a few of the testimonials plugin customers have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker Tips
Here are just some of the many ways you can use Heat Map Tracker on your website to improve your business:
- Understand what works (i.e. where people click) and what’s not working (where users aren’t going to). For example, are visitors watching your videos? Are they clicking on graphic elements believing that they may be linking to another destination?
- Get ideas on how to improve your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get insights on ways to create A/B split testing to improve conversions
- Get useful data prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” experimentation to improve your website’s “first impression”, or maximize the impact of the landing page’s real estate elements on your visitors, such as ad banners, links, buttons, headlines, etc…
- Identify if a section of the content needs to be added, reworked, or deleted.
- Produce “before” and “after” comparison reports for digital services.
- Test whether visitors prefer to click images vs buttons versus text links, and how particular user segments engage within your web site.
- Investigate confirmed site security weaknesses and vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a highly respected internet marketer with a solid reputation for delivering great product quality and product support. The product download area contains video instructions for installing and setting up the software.
Software Pricing
Heat Map Tracker comes in 3 different versions:
- Basic (Single) License – Single domain only. Price = $197.00 Single Payment.
- Professional (Multiple) License – Installs on up to ten sites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click tracking, heatmaps, session replays, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for web development agencies. Price = $497.00 Single Payment.
Note: The price of HeatMapTracker can vary, depending on whether there are any promotions or limited-time specials being offered. The above reflects the current pricing at the time this content was written. This may not be the actual price set by the plugin seller when you visit the product website and there may be additional upsells or one-time offers after purchasing.
Check the plugin’s website for the latest pricing here:
Additional Info
For a video of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker software website.
We Recommend
Analytics services such as Google Analytics provide useful information on things such as the number of people coming to your website, how they found it and what they do during their visits. However, if you want to really gain deeper insights into how your web site and its content is helping your visitors to engage with your business online, then a heatmap analytics tool can be very practical.
We recommend that you consider buying a copy of HeatMapTracker if you want real-time heat maps and accurate visitor recordings with detailed user-behavior tracking & conversion optimization to help improve your website’s user-experience, visitor engagement and to get more web sales.
To learn more, check out the software here: HeatMap Tracker – Live Click-Tracking & Heat Map Tracker
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