Being able to track, monitor and view the behavior of visitors on your site is absolutely vital to your online success.
The old management saying “if you can’t measure it, you can’t manage it” is as important today as ever. If you don’t know what is happening when visitors arrive on your site, then how can you know what aspects of your website need to be improved?
People have looked for useful tools to track and analyze what visitors are going to do on their internet sites since web sites first appeared. From simple counters that track how many people have viewed your site, to very sophisticated and powerful statistical tracking software like Google Analytics which track incredibly fine key data.
Knowing visitor behaviour is important for a successful online business strategy, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been proven that previous user behaviour is the most reliable predictor of future behavior. Better, in fact, than visitor demographics.
Although the ability to analyze valuable reports such as the number of web visitors are coming to your web site, what pages they are arriving on and departing from, how long they are staying on your website for, which keywords are being searched for, page views, referring web sites, and so on, is vitally important, wouldn’t it be excellent to be able to view precisely what visitors are clicking on, where on your pages they are navigating through, which hyperlinks they are clicking on, what parts of the page they are mostly intrigued about, and more?
Fortunately, heat map technology makes this easy and possible. Website heat maps can be used to help locate areas on a web site page most frequently scanned by online visitors. Web heat maps are also often used alongside other forms of statistical software and session replay tools.
If you own a WordPress-powered website or blog, then it’s easy to add heat map tracking with video session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software script that works with WordPress (and other programs) and that visually tracks your site users’ every movement and generates live heatmaps showing exactly where they are clicking and where they scroll throughout your site content.
HeatMapTracker analytics tool also enables you to see your website from your visitor’s unique perspective.
For more details go here: HeatMapTracker
Benefits Of Using HeatMap Tracker
The more information you have about how your users are engaging with your website, the more you can improve your site’s user experience. Imagine knowing the specific challenges that prevent your readers from fully engaging with your website, like unclear navigation layouts, or distracting banner ads. As a site owner, you can help your users to complete certain actions, such as opt into a newsletter or click on specific links.
Although Google Analytics has its overlay feature that can show you what links on your web page are being clicked, a heat map can show you any clicks that users are making on your page, whether they are links or not. This is an important benefit because if a heat map analysis reveals that visitors are clicking on a graphic element which they suppose to be a link, but is actually not a hyperlinked image, you can quickly fix this by linking the image to the destination your users are trying to get to, or let your visitors know that the image is not a hyperlink.
In short, heat maps are one of the most useful methods to test your site design, assess how readable your content is and improve conversions.
Here are just a few of the benefits of using HeatMapTracker to track visitor behaviour on your web site:
See Everything Users Do On Your Web Site
HeatMap Tracker captures every user browsing movement on your website, enabling you to capture all clicks, eye-tracking and page scrolling.
Complete Control With No Limitations
The software is self-hosted, giving you unrestricted user recordings and playbacks.
Lifetime Upgrades & Enhancements
There is a one-time cost to own the application, which then entitles you to receive unlimited script updates and future enhancements for free.
Some additional benefits of the Heat Map Tracker software include:
- Improve User Experience: By seeing how visitors navigate your website, you can uncover issues that prevent visitors from taking desired actions and reach your site goals.
- No More Guessing Visitor Behavior: The screen video recordings of your users’ sessions allow you to see exactly what happens on your site. Overlays let you know exactly which links and buttons users click on, which areas they are drawn to most on your website, how long they browse in a specific location, how far they navigate down your content and more! No more guesses or making wrong assumptions … just pure intel of what takes place when users visit your site.
- Increase Visitor Engagement: HeatMap Tracker helps you improve visitor engagement with your site, which creates better online sales and conversion rates. There are a number of ways to achieve this and we’ll discuss a few of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker provides many unique features for web site owners. Here are just a few of these:
- Quick and easy to install and set up. Ready to use in minutes.
- View heat maps by clicks, eye-tracking and scrolls. See if users are clicking your site’s links, buttons, images and call to actions, see which areas of your virtual real estate visitors spend more time on and monitor how far down your sales pages your visitors read down to as a benchmark of how long your site or content can keep them interested. HeatMap Tracker lets you study every single visitor session to help you see how users are interacting with your website or certain pages on your site.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s ability to convert or engage users? With Heat Map Tracker you can record user sessions on your pages for a few days, a couple of weeks, 1 month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and total recorded visitor sessions HeatMapTracker has recorded for each project. You can quickly see the top pages your readers are moving towards and how they interact with the content on each page, allowing you to spend more time on pages that visitors care about. You can also access regional demographics of your visitors and discover which part of the world they are visiting from.
Additional features:
The table below shows how HeatMap Tracker compares against alternative heatmap analytics services like CrazyEgg and Clicktale:
Testimonials
Below are some of the testimonials and comments plugin customers have submitted regarding the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your website to improve your business:
- Discover what works (i.e. where visitors are clicking) and what’s not working (where visitors aren’t clicking). For example, are people watching your videos? Are they clicking on images thinking that these link to another destination?
- Get useful information on how to refine your landing pages, sign-up forms, subscriptions, navigation, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website.
- Perform “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your landing page’s real estate elements on your readers, such as ad banners, navigational links, buttons, headlines, etc…
- Identify whether an element on the page needs to be added, rearranged, or removed.
- Produce “before” and “after” comparison reports for web-related services.
- Compare whether visitors prefer to click images versus buttons vs text links, and how specific user segments engage within your website.
- Analyze confirmed website security or vulnerabilities.
Product Support
HeatMapTracker is part of the Digital Kickstart Group owned by Mark Thompson, a respected online marketer with a solid reputation for delivering exceptional products and customer support. The product download area includes video instructions for installing and setting up the software.
Software Price
HeatMapTracker is available in three separate editions:
- Basic (Single) License – Installs on 1 website. Cost = $197.00 One-off payment.
- Professional License – Allows you to use on up to ten sites. Cost = $297.00 Single Payment.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session recording, unlimited recording / page views, unlimited upgrades and enhancements and access to support), the Agency license lets you install the software on as many sites as you like, create client accounts, and set up automated PayPal invoices to clients, making it an ideal solutions for digital service providers. Price = $497.00 One-time.
Please Note: Pricing for HeatMapTracker depends on whether there are any promotions or limited-time special offers. Presently, the product is being retailed for the amounts shown above. This may not be the actual pricing charged by the product author when you visit the product site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest price:
Additional Software Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMap Tracker website.
We Recommend
Services like Google Analytics can give you some useful metrics on things such as the number of people visiting your site, how they are finding it and what they are doing during their visits. However, if you want to really gain a deep understanding into how your web site and its content is being used by your visitors to engage with your business online, then a heatmap analytics tool can be extremely practical.
We recommend buying a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization to help you improve user-experience, engagement and to make more sales of your products or services.
To learn more, check out the software here: Heat Map Tracker – Live Click-Tracking & Heat Map Tracking Plugin
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