The ability to track and monitor the behavior of visitors on your website is absolutely important to the success of your digital business.
The old saying ”you can’t manage what you can’t measure” is as true today as ever. If you don’t know what is happening on your web pages, how will you know what needs to be improved?
Business owners have looked for useful methods to track and understand visitor behavior since websites first appeared. From simple tracking counters, to powerful analytical tools like Google Analytics that record and let you see detailed key measurements.
Analyzing user behaviour is vitally important for the success of your website, not only because it allows you to understand what visitors are doing so you can better your results, but testing also shows that previous visitor behaviour is the best indicator of future behavior. It’s an even more more reliable indicator in fact, than knowing demographics.
While the ability to monitor statistical details such as how many unique visitors are checking out your site, what pages they are landing on and leaving from, how long they are staying on your website for, what terms are being searched for, average page views, referring web sites, and so on, is vitally important, wouldn’t it also be fantastic to be able to view precisely what users are reading, where on your site they are navigating through for the longest time, what hyperlinks they are clicking on, what areas of the page they are browsing, and so on?
Fortunately, heatmap technology makes this easy and possible. Web heatmaps are used to pinpoint areas on a web page that online visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytics and session replay software technologies.
If you own a WordPress website, then it’s easy to add heatmap tracking with session replays to your business tool box using a simple to use and very inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
Heat Map Tracker is not technically a WordPress plugin, but a software that is compatible with WordPress and that visually records your web site users’ complete journey and generates instant heat maps showing where they click and where they are scrolling throughout your web site.
HeatMapTracker analytics tool also enables you to see your site from your visitor’s unique perspective.
Go here to learn more about the software: HeatMapTracker
Benefits
The better you know how your readers are engaging with your website, the more you can improve your website’s user experience. Imagine knowing the specific issues that are preventing your prospects from fully accessing your website, like confusing navigation layouts, or disruptive ads. As a site owner, you can encourage your users to complete certain actions, such as signing up to your newsletter or clicking on certain links or buttons.
Although Google Analytics has an overlay feature that can give you an idea of what links on your web page are being clicked, a heatmap will also reveal any clicks that users make on your site, whether these are links or not. This is an important benefit because if a heatmap analysis reveals that readers are clicking on a graphic element which they suppose to be a link, but is actually not a link, you could easily change this by linking the image to the destination your visitors are trying to get to, or let your users know that the image is just a design element.
In short, heat maps can be one of the most useful methods to test your site design, measure how navigatable your site is and help to improve conversions.
Here are just some of the benefits of using HeatMap Tracker to monitor user behaviour on your site:
See Everything Users Do On Your Web Site
HeatMapTracker captures every browsing movement on your site, enabling you to observe all links and buttons clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The software is self-hosted, giving you unlimited user recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-time cost to purchase the script, which then entitles you to receive unlimited script updates and added features for free.
Some additional benefits include:
- Improve Site Usability: By seeing how visitors use your web site, you can spot problems that prevent users from taking desired actions and improve your sales process.
- Stop Guessing About User Behaviour: The video playbacks of your users’ browser sessions let you know precisely what is happening on your site. Overlays let you know exactly which links and buttons users click on, where they are drawn to most on your site, how long they stay in a specific location, how quickly they navigate down your content and more! No more guesses or assuming wrongly … just factual intel of what happens when users explore your website.
- Increase Online Sales: HeatMapTracker lets you increase visitor engagement with your business, which increases your sales and conversions. There are a number of ways to achieve this and we list a number of these in the “Tips” section later in this review.
Heat Map Tracker Features
HeatMapTracker offers many features for site owners. Here are just a few of these:
- Fast and easy to install and set up. Be up and running in minutes.
- View heatmaps by mouse-clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors spend more time view and observe how far down your product pages your visitors scroll down to as an indicator of the length of time your site can keep them engaged. HeatMapTracker lets you review and analyze each and every visitor action to help you understand how they interact with your site or specific pages on the web site.
- Unlimited visitor screen captures and user session playbacks. Do you need to provide reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With Heat Map Tracker you can record visitors on your site for 1 day, a week, 1 month, etc.
- In-depth analytics. Heat Map Tracker provides in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you view how many total visitors, tracked pages and total recorded user sessions the heatmap analytics software has recorded for all projects. You can quickly view the top pages your readers are gravitating towards and how they interact with the content on each page, allowing you to spend more time on improving content that visitors are more interested in. You can also access regional demographics of your visitors and see where they are coming from.
Additional software features:
The chart below shows how Heat Map Tracker compares against competitors like CrazyEgg and Clicktale:
User Testimonials
Below are just a few of the testimonials plugin users have provided for the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker Tips
Here are just some of the many ways you can use HeatMapTracker on your website to improve your results:
- Discover what works (i.e. where people click) and what doesn’t work (where visitors are not clicking). For example, are visitors engaging with your videos? Are they clicking on graphic elements assuming that these may be linking to somewhere else?
- Get useful information on how to improve your landing pages, signup forms, memberships, navigation, etc.
- Get practical information on ways to create A/B split testing to improve conversions
- Get useful information prior to and during a website redesign, or if you decide to get a new WordPress theme for your site.
- Create “above the fold” experimentation to improve your landing page’s visitor impact, or maximize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify if any section of the content needs to be included, rearranged, or taken out.
- Create “before” and “after” comparison reports for online marketing services.
- Test if users tend to click images vs buttons versus text links, and how specific user segments interact with your web site.
- Troubleshoot suspected site security exploits or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart suite of products authored by Mark Thompson, a well-known online marketer with a solid reputation for providing exceptional product quality and support. The member download area contains video instructions for installing and configuring the software.
Software Pricing
HeatMapTracker comes in three editions:
- Basic (Single) License – Allows you to use on one domain. Cost = $197.00 One-off payment.
- Professional (Multiple) License – Use on up to 10 domains. Price = $297.00 Single Payment.
- White Label License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, browser session recording, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the plugin on unlimited sites, create sub-accounts for clients, and set up automated PayPal client invoices, making it ideal for web development service providers. Cost = $497.00 Single Payment.
Please Note: Current pricing for this product depends on whether there are any promotions or limited-time special offers. The pricing shown above was correct when this content was published. This may or may not be the actual pricing set by the product seller when you visit the plugin website and there may be additional upsells or one-time offers after you’ve purchased.
Check the plugin’s website for the latest pricing:
Additional Info
For a demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the HeatMapTracker website.
Our Recommendation
Services like Google Analytics can give you some very useful information on things such as how many people are visiting your pages, how they find it and what they are doing during their visits. However, if you want to truly gain a deep understanding into how your site and its content is helping your visitors to interact with your business online, then a heat map analytics software application can be a very practical way to do this.
We suggest purchasing a license of Heat Map Tracker if you want live heat maps and accurate visitor recordings with detailed user-behavior analytics & conversion optimization for better, visitor engagement and for increasing your online sales.
To learn more, check out the software here: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracking Software
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