The ability to track the behavior of visitors on your web site is absolutely vital to the success of your business online.
The old adage ”you can’t manage what you don’t measure” is as true in the digital economy as ever. If you don’t know what is happening when visitors arrive on your web site, how will you know what areas need improving?
Website users have looked for ways to track and understand user behavior since websites were first created. From simple counters that track visitors, to very sophisticated and powerful statistical tracking tools like Google Analytics that record and display incredibly granular measurements.
Understanding visitor behavior is very important for a successful digital presence, not just because it allows you to understand what visitors are doing so you can better your performance, but testing also confirms that past consumer behavior is the best indicator of future behavior. More reliable, in fact, than knowing consumer demographics.
While the ability to track key information such as the number of web visitors are exploring your site, what pages they are arriving on and departing from, how long they are remaining on your website for, what keywords people are searching for, page views, referring sites, etc …, is highly essential, wouldn’t it also be fantastic to be able to know exactly what visitors are reading, where they are visiting the longest for, which links they are clicking on, what areas of the page visitors are pausing on, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps are used to help pinpoint areas on a web site page that online visitors scan most frequently. Web heat maps can also be integrated with other forms of statistical software and session replay tools.
If you use WordPress, then you can easily add heat map tracking and session replays to your collection of key site analysis tools using a simple to use and quite inexpensive WordPress-compatible software.
Heat Map Tracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is technically not a WordPress plugin, but a software that works with WordPress and that visually tracks your website visitors’ complete journey and generates instant heat maps showing exactly where users are clicking and where they are scrolling on your web site.
The HeatMapTracker analytics tool enables you to record every move your users make.
For more details, visit the software site here: HeatMap Tracker
Benefits
The more information you have about how your users are interacting with your site, the more you can improve your site’s user experience. Imagine knowing the obstacles that prevent your visitors from fully engaging with your site, like unclear site navigation layouts, or distracting adverts. As a site owner, you can encourage your readers to perform certain actions, such as opting into your newsletter or click on certain links.
Although Google Analytics has its overlay feature which can show you what links on a page users are clicking, a heatmap can also show you any clicks that users make on your page, whether they are links or not. This is important because if a heat map report helps you discover that readers are clicking on an image which they think is a link, but happens to not be a link, you would be able to easily remedy this by adding a link to the image, or let your visitors know that the image is just a graphic.
In short, heat maps are one of the most useful ways to test the design of your site, see how navigatable your site is and improve conversions.
Here are just a few of the benefits of using HeatMap Tracker to track user behavior on your web site:
Monitor Everything Visitors Do On Your Web Pages
The application lets you record every user browsing movement on your web site, allowing you to view all which page elements are being clicked, eye-tracking and page scrolling movement.
Full Control With No Restrictions
The software is hosted on your own server, giving you unlimited session recording and pageviews.
Unlimited Updates And Enhancements
There is a one-time cost to buy the script, after which you are then entitled to receive unlimited updates and future enhancements for free.
Additional software benefits include the following:
- Improve Site Usability: By seeing how visitors navigate your site, you can identify issues that prevent visitors from progressing to the end of your sales funnel and reach your site objectives.
- No More Guessing Visitor Behavior: The video playbacks of your users’ browser sessions reveal precisely what happens on your web site. Screen overlays let you see exactly which buttons and links visitors click on, which areas they are drawn to most on your site, how long they browse in a particular area, how far and quickly they scroll down your content and more! No more guessing or making wrong assumptions … just factual data of what takes place when visitors come to your web site.
- Increase User Engagement: HeatMap Tracker lets you increase user engagement with your business, which increases sales and conversions. There are a number of ways to do this and we’ll present a few of these in the “Tips” section further below.
Features
Heat Map Tracker includes many unique features for web site owners. Here are just a few of these:
- Fast and easy to install and configure. Ready to go in minutes.
- View heatmaps by clicks, eye-tracking and scrolls. Track whether users are clicking your links, buttons, images and call to actions, see which areas of your sales copy visitors eyes are drawn to and monitor how far down your sales or product pages your visitors scroll down to as a measure of how long your web copy can retain their attention. HeatMapTracker lets you study each and every visitor action to help you understand how visitors are interacting with your website or certain pages on the site.
- Unlimited visitor recording and session playbacks. Do you need to provide executive reports to your CEO, Chief Digital Officer or stakeholders about your site’s ability to convert or engage users? With HeatMap Tracker you can record users on your web pages for a few days, a couple of weeks, a month, or even more!
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see how many total visitors, tracked pages and total sessions Heat Map Tracker has recorded for all projects. You can quickly view which pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to invest more time on improving content that your readers are more interested in. You can also view regional location data of all visitors and see which part of the world they are visiting from.
Additional features:
The table below shows how HeatMapTracker stacks up against competitors like CrazyEgg and Clicktale:
Testimonials
Here are some of the testimonials plugin users have written about the HeatMap Tracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
Heat Map Tracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your business:
- Learn what’s working (i.e. where users click) and what doesn’t work (where visitors aren’t going to). For example, are people watching your videos? Are they clicking on graphic elements assuming that these may link to somewhere else?
- Get ideas on how to optimize your landing pages, sign up forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve results
- Get ideas prior to and during a website makeover, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” tests to improve your landing page’s “first impression”, or optimize the impact of your home page’s real estate elements on your readers, such as banners, navigational links, buttons, sales copy, etc…
- Identify if a section of the content needs to be inserted, reworked, or deleted.
- Create “before” and “after” case studies for digital services.
- Compare whether users prefer to click images versus buttons versus text links, and how particular user segments engage with your site.
- Analyze confirmed website security or vulnerabilities.
Support
HeatMap Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a recognized online marketer with a solid reputation for delivering robust products and product support. The member download area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker is available in three versions:
- Basic (Single) License – Single domain only. Cost = $197.00 Single Payment.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 One-time.
- White Label License – In addition to all of the features available in the other editions (click tracking, heatmaps, browser session recording, unlimited recording / pageviews, free updates and enhancements and professional support), the Agency edition allows you to install the plugin on as many sites as you like, create sub-accounts for clients, and set up automated PayPal client invoicing, making it ideal for digital marketing service providers. Price = $497.00 Single Payment.
Please Note: The cost of purchasing HeatMapTracker depends on whether there are any promotions or limited-time special offers. When we last checked, the software is selling for the prices shown above. This may not be the actual pricing set by the plugin seller when you visit the product site and you may be shown additional upsells or one-time offers after purchasing.
Check the plugin’s website for the current pricing here:
Additional Info
For a demo video of the software in action, including installation videos and tutorials, FAQ and more, visit the HeatMapTracker software website.
We Recommend
Analytics services such as Google Analytics can provide useful information on things such as how many people are finding your site, how they found it and what they are doing during their visits. However, if you want to really gain deep knowledge into how your site and your content is being used by your visitors to interact with your business online, then a heat map analytics tool can be very practical.
We recommend that you consider buying a license of HeatMapTracker for real-time heat maps and accurate visitor recordings with detailed user-behavior analytics and conversion optimization for better, visitor engagement and for generating more sales.
To learn more, check out the software here: HeatMap Tracker – Live ClickTracking & Heat Map Tracking Plugin
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