Being able to track visitor behavior is absolutely vital to the success of your business online.
The adage ”you can’t manage what you don’t measure” is as true today as it has ever been. If you don’t know what is happening on your site, how can you know what areas need improving?
Businesses have looked for ways to track and understand user behaviour since websites first appeared. From simple counters that track how many people have viewed your site, to very sophisticated statistical tracking software like Google Analytics that can provide an incredible level of key metrics.
Knowing user behaviour is very important for the success of your website, not just because it allows you to understand what visitors are doing so you can better your results, but it’s also been shown over and over that past consumer behavior is the most reliable predictor of future behaviour. It’s an even more more reliable predictor in fact, than knowing user demographics.
While the ability to analyze key reports such as how many web visitors are coming to your website, which pages they are arriving on and departing from, how long they are remaining on your site for, which terms are being searched for, average page views, referring web sites, and so on, is highly important, wouldn’t it be excellent to be able to track precisely what visitors are doing, where on your pages they are visiting the longest time on, which hyperlinks they are clicking on, what areas of your content visitors are pausing on, and so on?
Fortunately, heat map tracking technology makes this easy and possible. Website heatmaps have been used to review areas in a website page most frequently scanned by visitors. Web heatmaps can also be used alongside other forms of web analytics and session replay tools.
If you use WordPress, then you can easily add heatmap tracking and session replays to your business tool box with an easy-to-install and inexpensive WordPress-compatible software.
Heat Map Tracker – Live ClickTracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software that works with WordPress (and other website programs) and that lets you visually track your site visitors’ movements and creates instant heat maps showing precisely where users are clicking and where they scroll on your website.
HeatMapTracker software also allows you to look over the shoulders of every person who comes to your web site.
For more details, visit the software site here: Heat Map Tracker
Benefits
The better you know how your users engage with your content, the more you can improve your site’s user experience. Imagine knowing the exact challenges that prevent your prospects from fully benefiting from your site, like confusing navigation elements, or distracting adverts. As the site owner, you can help your users to perform certain actions, such as opt into a newsletter or click on certain links.
Although Google Analytics has an overlay feature which can show you what links on a web page visitors are clicking, a heat map can reveal any clicks that visitors are making on your site, whether these are links or not. This is important because if a heat map analysis helps you discover that readers are clicking on a graphic element that they think is a link, but is actually not a hyperlinked image, you could easily edit this by linking the image to the page your visitors are trying to get to, or let your readers know that the image is not linked.
Heatmaps, therefore, are one of the best ways to test your site design, measure how readable your content is and help to improve conversions.
Here are just some of the benefits and advantages of using HeatMap Tracker to monitor user behaviour on your site:
See Everything Users Do On Your Site
HeatMapTracker lets you record every user browsing session on your site, allowing you to monitor all clicks, eye-tracking and page scrolling.
Full Control Without Limitations
The software is hosted on your own server, giving you no limits on user recordings and playbacks.
Lifetime Updates And Enhancements
There is a one-off cost to buy the application, which entitles you to receive lifetime updates and future enhancements.
Additional benefits of the script include:
- Improve Your Marketing Efforts: By looking over the shoulders of your visitors as they browse your web site, you can spot problem areas that prevent visitors from taking desired actions and improve your sales process.
- No More Guessing Visitor Behaviour: The screen video playbacks of your users’ browser sessions allow you to observe exactly what takes place on your web site. Overlays let you see exactly which elements users click on, where they are drawn to most on your site, how long they stay in a particular section, how far and quickly they scroll down your pages and more! No more guesses or assuming wrongly … just real data of what goes on when people land on your web site.
- Increase Website Sales: HeatMap Tracker helps you increase visitor engagement with your business, which increases your online sales and conversion rates. There are a number of ways to do this and we’ll list a few of these in the “Tips” section later in this review.
Features
HeatMapTracker provides many great features for WordPress users. Here are just some of these:
- Fast and easy to install and configure. Be up and running in minutes.
- View heat maps by mouse-clicks, eye-tracking and scrolls. See if visitors are clicking your links, buttons, images and calls to action, see which areas of your pages visitors look at and measure how far down your product pages your users scroll down to as an indicator of the length of time your site or content can keep them interested. The software lets you review and analyze each and every visitor session to see how visitors are interacting with your site or particular pages on the site.
- Unlimited session recording and playbacks. Are you required to provide executive reports to your CEO, Chief Digital Officer or clients about your site’s performance? With Heat Map Tracker you can capture user sessions on your web pages for a few days, a week, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistics with a summary of each project. Overview stats enables you to view total visitors, tracked pages and all sessions HeatMapTracker has recorded for all projects. You can easily view the top pages your visitors are gravitating towards and how they are interacting with the content on each page, allowing you to spend more time on pages that your visitors are more interested in. You can also analyze regional location data of your visitors and see where they are visiting from.
Additional features:
The image below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
User Testimonials
Here are just some testimonials and comments that users have published about the HeatMapTracker software:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMapTracker – Useful Tips
Here are just some of the ways you can use Heat Map Tracker on your web site to improve your results:
- Understand what’s working (i.e. where visitors click) and what’s not working (where users aren’t clicking). For example, are people engaging with your videos? Are they clicking on graphic elements thinking that these are links to another destination?
- Get useful information on ways to refine your landing pages, sign up forms, checkout processes, screen resolution, etc.
- Get practical data on ways to create A/B split testing to improve results
- Get insights prior to and during a website redesign, or if you decide to use a new WordPress theme for your website or blog.
- Perform “above the fold” experimentation to improve your website’s visitor impact, or optimize the impact of the website’s real estate elements on your visitors, such as ad banners, links, buttons, sales copy, etc…
- Identify whether a content section should be included, rearranged, or deleted.
- Create “before” and “after” case studies for online marketing services.
- Compare if visitors tend to click on images versus buttons versus text links, and how specific user segments engage within your website.
- Confirm confirmed website security and vulnerabilities.
Product Support
Heat Map Tracker is part of the Digital Kickstart group of products owned by Mark Thompson, a recognized online marketer with a solid reputation for providing reliable products and product support. The members area includes video instructions for installing and setting up the software.
Software Price
Heat Map Tracker comes in 3 versions:
- Basic License – Allows you to use on 1 site. Price = $197.00 One-time.
- Professional (Multiple) License – Use on up to ten sites. Price = $297.00 One-time.
- Agency License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heat maps, session replays, unlimited recording / page views, free updates and enhancements and access to support), the Agency license lets you install the software on unlimited sites, create sub-accounts for clients, and set up automated PayPal invoices to clients, making it an ideal solutions for web marketing service providers. Cost = $497.00 Single Payment.
Please Note: Current pricing for Heat Map Tracker depends on whether there are any promotions or limited-time special offers. The pricing shown above was current at the time this content was published. This may not be the actual pricing charged by the plugin developer when you visit the site and you may be shown additional upsells or one-time offers after your purchase.
Check the plugin’s website for the current price:
Additional Info
For a video demo of the software in action, including instructions and how to tutorials, FAQ and more, visit the Heat Map Tracker website.
Our Recommendation
Analytics services such as Google Analytics provide important data on things such as how many people are coming to your website, how they find it and what they are doing during their visits. However, if you want to really gain deeper insights into how your site and its content is being used by your visitors to interact with your business online, then a heat map analytics service can be very useful.
We recommend purchasing a license of Heat Map Tracker for live heatmaps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization for better, visitor engagement and for generating more web sales.
For full details, visit the software website: Heat Map Tracker – Real-Time ClickTracking And Heat Map Tracker
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