The ability to understand visitor behavior is very important to your online success.
The old management adage ”you can’t manage what you don’t measure” is as true in the digital age as ever. If you don’t know what is going on on your website, then how will you get better online results?
Businesses have looked for useful methods to track and understand user behavior since web sites first appeared. From basic tracking counters, to very sophisticated analytical tools like Google Analytics which track and display very detailed key measurements.
Analyzing visitor behavior is vitally important for a successful marketing strategy, not just because it allows you to understand what visitors are doing so you can improve your performance, but testing also shows that past consumer behaviour is the most reliable indicator of future behaviour. It’s an even better indicator, in fact, than knowing demographics.
Although being able to see statistical reports such as how many unique visitors are arriving on your website, which pages they are landing on and leaving from, how long they are staying on your website for, which terms are being searched for, unique page views, referring websites, and so on, is vitally useful, wouldn’t it also be great to be able to track exactly what users are clicking on, where they are staying the longest for, what links they are clicking on, what areas of your content visitors are most intrigued about, and so on?
Fortunately, heatmap tracking technology makes this easy and possible. Web heatmaps can be used for displaying areas on a web site page that web visitors scan most frequently. Web heatmaps are also often used alongside other forms of web analytic software and session replay software.
If you use WordPress, then you can easily add heat map tracking and video session replays to your business tool box with an easy-to-install and very inexpensive WordPress-compatible software.
HeatMapTracker – Live Click Tracking & HeatMap Tracker
(HeatMap Tracker)
Description
HeatMap Tracker is not technically a WordPress plugin, but a software tool that works with WordPress and that visually records your website users’ movements and generates live heat maps that show where users click and where they scroll throughout your pages.
HeatMapTracker application enables you to see your site from your visitor’s perspective.
To learn more about the software go here: HeatMap Tracker
Benefits Of Using Heat Map Tracker
The better you know how your readers interact with your website, the more you can improve your site’s user experience. Imagine knowing the obstacles that are preventing your users from fully benefiting from your site, like confusing site navigation elements, or distracting adverts. As the site owner, you can guide your site visitors to perform certain actions, such as joining a newsletter or clicking on certain links.
While Google Analytics has an overlay feature which can show you which links on a page users are clicking, a heat map can also display any clicks that users make on your site, regardless of whether these are actual links or not. This is important because if a heat map analysis reveals that visitors are clicking on an image which they suppose to be a link, but turns out not to be a link, you could easily remedy this by adding a link to the image, or make it clear to your readers that the image is not a hyperlink.
Heatmaps, therefore, can be one of the most useful methods to test the design of your site, assess how readable your content is and improve conversions.
Here are just some of the many benefits and advantages of using Heat Map Tracker to track visitor behaviour on your web site:
Observe Everything Users Do On Your Website
HeatMapTracker creates a playback video of every user browsing session on your website, allowing you to monitor all which links and buttons are being clicked, eye-tracking and page scrolling movement.
Full Control Without Restrictions
The script is hosted on your own server, giving you unrestricted recordings and pageviews.
Free Upgrades & Enhancements
There is a one-off investment to buy the HeatMapTracker script, which then entitles you to receive unlimited upgrades and added features for life.
Additional script benefits include the following:
- Improve Site Usability: By seeing how visitors use your web site, you can discover problem areas that prevent visitors from taking desired actions and reach your site benchmarks.
- Stop Guessing User Behaviour: The video playbacks of your users’ sessions reveal precisely what is happening on your website. Overlays let you know exactly which buttons and links visitors click on, which areas they are drawn to most on your website, how long they stay on a specific section, how far and quickly they scroll down your pages and more! No more guessing or making wrong assumptions … just accurate data of what goes on when people move around your web site.
- Increase Website Sales: HeatMapTracker helps you increase visitor interaction with your business, which improves your online sales and conversion rates. There are a number of ways to do this and we present some of these in the “Tips” section further below.
Heat Map Tracker Features
Heat Map Tracker provides many features for website owners. Here are just some of these:
- Quick and simple to install and implement. Be up and running in no time.
- View heatmaps by clicks, eye-tracking and scrolls. See if visitors are clicking your site’s links, buttons, images and call to actions, see which areas of your content visitors eyes are drawn to and measure how far down your product pages your users scroll as a benchmark of how long your site or content can engage them for. Heat Map Tracker lets you analyze every single user action to see how visitors are interacting with your site or certain pages on the web site.
- Unlimited session screen captures and playbacks. Do you need to provide summary reports to your CEO, Chief Digital Officer or stakeholders about your site’s performance? With HeatMap Tracker you can capture visitor sessions on your pages for a few days, a couple of weeks, one month, etc.
- In-depth analytics. Heat Map Tracker lets you see in-depth analytics and at-a-glance statistical reports with a summary of each project. Overview stats lets you see total visitors, tracked pages and all sessions the heat map analytics software has recorded for each project. You can easily see the top pages your users are moving towards and how they are interacting with each page’s content, allowing you to invest more time on improving pages that users are more interested in. You can also see regional location data of your visitors and discover which part of the world they are coming from.
Additional software features:
The table below shows how HeatMapTracker measures up against competitors like CrazyEgg and Clicktale:
Testimonials
Below are a couple of the testimonials customers have published about HeatMapTracker:
“This plugin is the ultimate tool if you need to analyze your site visitors behaviour, including clicks, pages visited, time spent on each page, and a load of other details.” Tudor Pangal, Dream.Decide.Act.Succeed.
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“HeatMapTracker is a wonderful WordPress plugin that lets you analyze where visitors on your website click, most of all you can see exactly what your visitors doing.” Towhid Zaman, CEO & Founder at DevsCraft, LLC
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“HeatMap Tracker is a product you HAVE to own – and you probably don’t even realise it yet – how will you know what isn’t working on your website unless you can track it? This one product has allowed me to get the “edge” on my competitors – don’t let your competitors beat you to it.” Gordon Drayson, Gordon Drayson OnlineBookingAssistant.com
HeatMap Tracker – Useful Tips
Here are just a few of the ways you can use HeatMap Tracker on your website to improve your results:
- Learn what works (i.e. where users are clicking) and what’s not working (where users are not going to). For example, are users engaging with your videos? Are they clicking on images assuming that these are links to another destination?
- Get ideas on ways to optimize your landing pages, signup forms, subscriptions, screen resolution, etc.
- Get ideas on ways to create A/B split testing to improve conversions
- Get actionable data prior to and during a website redesign, or if you decide to use a new WordPress theme for your site.
- conduct “above the fold” testing to improve your site’s “first impression”, or optimize the impact of the home page’s real estate elements on your readers, such as banners, navigational links, buttons, headlines, etc…
- Identify if a content section needs to be added, rearranged, or removed.
- Produce “before” and “after” case studies for online marketing services.
- Test whether visitors tend to click on images vs buttons vs text links, and how specific user segments interact with your web site.
- Diagnose confirmed website security or vulnerabilities.
Support
Heat Map Tracker is part of the Digital Kickstart Group owned by Mark Thompson, a well-known online marketer with a solid reputation for providing great product quality and product support. The product download area contains video tutorials for installing and setting up the software.
Software Cost
Heat Map Tracker comes in 3 versions:
- Basic (Single) License – Single domain only. Price = $197.00 One-time.
- Professional License – Installs on up to 10 domains. Cost = $297.00 One-time.
- Agency (Whitelabel License – In addition to all of the features available in the Basic & Professional licenses (click-tracking, heatmaps, browser recording, unlimited recording / page views, unlimited updates and enhancements and access to support), the Agency edition lets you install the software on as many sites as you need, create client sub-accounts, and set up automated PayPal client invoices, making it an ideal solutions for web service providers. Cost = $497.00 One-time.
Note: The price of HeatMapTracker depends on whether there are any promotions or limited-time specials being offered. The above reflects the current price when this article was published. This may not be the actual pricing charged by the product author when you visit the site and there may be additional upsells or one-time offers after your purchase.
Check the plugin’s website for the latest pricing here:
Additional Software Info
For a demo of the software in action, including installation videos and how to tutorials, FAQ and more, visit the HeatMapTracker website.
We Recommend
Services such as Google Analytics can give you some great data on things such as the number of people finding your website, how they find it and what they do whilst visiting your web site. However, to truly gain a real-time understanding into how your website and its content is helping your visitors to engage with your digital presence, then a heat map analytics software tool can be extremely practical.
We suggest purchasing a copy of HeatMapTracker for live heat maps and accurate visitor recordings with detailed user-behavior tracking and conversion optimization to help improve your user-experience, engagement and for increasing your web sales.
For complete details, visit the software website: HeatMapTracker – Real-Time ClickTracking & Heat Map Tracking Plugin
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