How To Sell Your Products Online With WordPress

Learn how to sell your products online with WordPress in our WordPress eCommerce tutorial series.

How To Sell Your Products Online With WordPress

This tutorial is part of our “WordPress eCommerce” tutorial series, where we show you how to sell your products and services online and set up an online store or membership site using WordPress. 

For other tutorials in our “WordPress eCommerce” series, go here:

How To Sell Products Online With WordPress

Although WordPress started out as a blogging platform, its inherent powerful features, ease-of-use, and flexibility have allowed it to become an ideal environment for developing and supporting a robust and secure ecommerce platform. Many web developers and web designers now offer plugins and themes that allow you to set up feature-rich ecommerce stores and sell products and services online on the WordPress platform.

In our “WordPress eCommerce” tutorial series, we address common questions about using WordPress to build and run an online store, such as:

  • “Can anyone set up an online store using WordPress?”
  • “What are the legalities of setting up an e-commerce website?”
  • “Can I use WordPress ecommerce to sell multiple items online?”
  • “Does WordPress integrate with online solutions, shopping carts, payment processors, etc. ?”
  • “How secure is the WordPress platform for running an ecommerce site?”
  • “My webmaster/web developer/web designer says that WordPress-based eCommerce sites are very bad security-wise. Is this true?”
  • “What tools or resources do I need to set up an ecommerce store using WordPress?”
  • “Which WordPressecommerce plugins should I use?”
  • “Are there WordPress themes designed especially for ecommerce?”
  • etc …

In this tutorial, we’ll address these questions and explore various affordable tools and resources that allow you to easily sell your products and services online using WordPress.

I’m Not A Web Programmer Or A Coder. Can I Build An e-Commerce Store Using WordPress?

Yes. In fact, all of our tutorials here on WPCompendium.org are designed to show non-coders step-by-step how to build, manage, and grow a website using WordPress. We not only show you how to set up and manage your own website, we also show you how to turn your WordPress website or blog into an online business that puts you 100% in control of your digital presence.

Building an e-commerce website allows you to start a business online with many benefits. You can work from home or from any remote location around the world, work flexible hours to suit your lifestyle, start with little to no capital (and if you plan to sell digital products, you can also start with little to no inventory), avoid traffic jams, work in a safer environment, operate a business with physical or health disabilities, and build financial security part-time or full-time.

All you need is an entrepreneurial mindset, the desire to build a business, and a WordPress site. You don’t even need to have a product or service to begin with. Our “WordPress eCommerce” tutorial series will show you how to research the market and create products that you can sell or distribute online. Once you know the basics, we are sure that you will find something that you can profitably sell online. This could be:

  • Products or services targeted to specific niches or local businesses,
  • Handmade, bespoke, boutique, or craft products,
  • Digital (e.g. information) products,
  • Unusual / rare products & collectibles,
  • Imported products from other parts of the world,
  • Consulting, professional, or outsourcing services,
  • Etc.

Can WordPress Be Used To Build A Professional Online Store?

Yes … absolutely! To see what kinds of ecommerce stores you can build with WordPress, just take a look here.

Build stunning ecommerce stores with WordPress

(Build beautiful ecommerce stores with WordPress)

Most businesses are started by non-technical people with a great business idea but limited financial means. WordPress is an ideal vehicle for non-technical users who want to build an online business but can’t afford to pay thousands of dollars in web development costs.

WordPress provides you with a very robust platform that allows you to set up and run many different types of businesses and applications, including fully-featured e-commerce stores.

In fact, one reason why many businesses are now choosing WordPress to put up shops online is that WordPress-based e-commerce solutions are typically inexpensive (some ‘lite’ versions are even free!).

You can use WordPress to sell an individual item online like an e-book, or tens of thousands of products. You can use WordPress to sell digital and/or physical products, collect one-time or recurring payments for services, set up beautiful-looking stores on the web, handle bookings and reservations, calculate complex volume pricing discounts automatically, track shipping, and a whole lot more.

We’ll show you later some examples of using WordPress to handle different e-commerce scenarios. For now, the important thing to keep in mind is that your WordPress site can be used to sell all kinds of goods and services, handle all kinds of transactions and integrate with many third-party solutions and backend applications.

In fact, you can even start with a WordPress site that has no ecommerce functionality and then add online selling and payment processing capabilities anytime you want with just a few mouse-clicks. With other web platforms, this would require a significant additional investment in custom redevelopment or expensive add-ons and upgrades.

Some of the most popular e-comerce solutions for WordPress include:

WooCommerce

WooCommerce - WordPress plugin

(WooCommerce ecommerce plugin for WordPress)

WooCommerce is an e-commerce toolkit for WordPress created by the WooThemes developers, which is designed to help transform your WordPress site into an enterprise-level quality online e-Commerce store.

WooCommerce integrates seamlessly in the frontend with specially designed WooCommerce Themes, and in the backend with the look and feel of the WordPress administration area.

For more details, go here: WooCommerce

Shopify

Shopify - e-Commerce Platform

(Shopify – eCommerce Platform)

With Shopify, you can sell products in different ways through many sales channels. The Shopify e-Commerce plugin allows you to set up an online store on the Shopify platform, then connects you to your store, streamlining the process for adding and customizing ‘Buy Buttons’ by integrating the functionality into your WordPress admin.

For more details, go here: Shopify

Additionally, you can use dropshipping product finding software like Wish Inspector to quickly search and analyze thousands of best-selling products to add to your e-commerce store …

Wish Inspector - Dropshipping product finder

(Wish Inspector – Dropshipping product finder)

For more details, go here: Wish Inspector

To learn more about plugins that integrate e-commerce capabilities with your WordPress store, go here:

To learn how to build a WordPress site, see the step-by-step tutorials in this training module:

What Are The Legalities Of Setting Up An e-Commerce Website?

If you plan to start an e-commerce store or sell anything online, it’s important to have your legals covered.

Note

We are not qualified to give legal advice. This is something you will need to do yourself. We can, however, remind you that failure to obtain proper legal advice and not adding the right legal documentation to your site before launching an online business could result in breaches of federal or state laws. This includes breaches of copyright law, consumer law, and/or privacy laws, which could result in legal action taken against you, receiving “cease and desist” notices or fines, and all kinds of unpleasant and inconvenient headaches.

The bottom line: Cover your legal bases when planning to sell anything online. This includes:

Product Licensing

If you plan to sell or distribute products online from other vendors, make sure that you are licensed to promote, distribute, or sell these. Even if you plan to set up an online store to promote products as an affiliate, it’s important to comply with all of the vendor’s terms and conditions. The last thing you need is to spend time and effort building a site that promotes products you do not own and then have the opportunity to promote these taken away from you.

Content Copyright

Make sure that you either own all of the content on your website or have a license to use content on your site such as stock images, articles, etc. This includes content outsourcing, Private Label Rights (PLR) articles, etc. If outsourcing, make sure that you have contracts or agreements in writing that clearly specify how the content is to be created, sourced, or used.

To learn more about using stock images on your site, see the tutorial below:

To learn more about outsourcing content creation, register for our FREE content creation training series here:

Legal Pages

There are a number of legal pages that you need to add to your website and display to visitors and users on your site to be legally compliant with federal, state, or regional business laws and regulations. The legal pages your site requires depend on the nature of your online business and other regulations governing its location, jurisdiction, operation, and purpose.

Some key legal documents you should include in your ecommerce store’s legal section are:

  • Website Terms Of Use: This applies to all visitors and users of your website and clearly specify who can use your website, how users can use your website, what users can and cannot do on your website (prohibited conduct), rules for republishing content, liability disclaimers, etc. It also should protect your intellectual property.
  • Privacy Policy: Your privacy policy should clearly state how your business deals with personal information collected on your website. This includes what types of personal information your site collects, and how information is collected, stored and used. It should also explain what the user’s rights are, including how they can report or complain about a breach of privacy, how to unsubscribe from your database, remove personal details, contact you, etc.
  • Sales Terms and Conditions: Your customers need to be informed about your business processes and policies regarding product purchasing, ordering and delivery, consumer guarantees, repairs, returns and refunds, what you will and will not assume liability for, etc.

In addition to adding legal documentation for your website visitors and users to protect and safeguard your business interests, make sure that you educate yourself about areas such as copyright and consumer law. In some countries like Australia, for example, customers have the right to ask for a refund on their purchases even if businesses state that “no refunds” will be given.

To learn how to add legal pages to WordPress, see the tutorial below:

What Do I Need To Set Up An eCommerce Site With WordPress?

The great thing about WordPress is that you can start with a simple website, a theme, and some plugins that you can easily install and configure by yourself, and grow as your needs expand.

The illustration below shows the basic components of setting up a WordPress-based ecommerce system …

WordPress eCommerce Setup

(WordPress e-Commerce Setup)

Here are the steps to setting up an online store with WordPress:

1 – First, create a WordPress site.

2 – Next, upload a suitable WordPress ecommerce theme to your site.

3 – Install a WordPress e-commerce plugin that provides all of the features you need and performs all of the functions required. This could include the following:

  • Bulk/Individually add, edit and delete products, product descriptions, images, pricing, quantities, variations, tax, etc.,
  • Handle ordering, customize settings and options, set up purchasing rules (e.g. discounts, coupons, etc.),
  • Add “Buy” or “Add To Cart” buttons for single and grouped items, shopping carts, etc.
  • Integration with online payment processors (e.g. Paypal, Stripe, Square, etc.)
  • Send notifications, invoices, etc. to customers and administrators,
  • Handle product deliveries, shipping & inventory, tracking, sales reports, etc.

4 – Configure your WordPress site, theme, and plugins. This step involves:

  • Creating pages and content for your product information, sales pages, support, contact, FAQs, testimonials, legal pages, etc.,
  • Configuring your theme settings,
  • Configuring your plugin settings,
  • Configuring your order buttons and shopping cart, entering information into your payment processor account, getting approval from merchants, testing buttons, links and the ordering process,
  • Making sure that all your business systems and processes are in place so that when customers checkout and complete their purchase, you will receive a notification about it and they will receive access to their products and purchase information. This includes making sure that all of your offline systems (operations, financing, etc.) are in place, training people to process and fulfill orders, handle customer inquiries, etc.

5 – Depending on your needs, what you plan to sell, and the size and scale of your operation, you can choose to either set things up to handle all of the payment processing yourself, or use a third-party service to handle your purchase and payment transactions (and, in some cases, product delivery).

If you decide to run the payment processing system on your own server, you should also consider setting up a secure payment system with SSL (Secure Socket Layer) data encryption on your server. Your web hosting provider can help you with this step.

You can look into hosting your own payment gateway, but without proper research, planning, and resources, this can be a costly option, as you could incur regular fees regardless of whether your store makes sales on a regular basis or not.

A simpler and more cost-effective solution is to use a secure and reliable third-party merchant like PayPal. For a small fee, they will handle all payment and security aspects of your transactions (including refunds, chargebacks, payment transfers and deposits to your account, and product delivery).

Using a reliable third-party merchant can mean the difference between having peace of mind, or dealing with the headaches of running an ecommerce business. For a small processing fee, the merchant will handle all of the technical, financial, and security aspects of dealing with online payment transactions and deposit all cleared funds directly into your bank account. This will free up your time and allow you to focus on growing your sales and improving your marketing activities, instead of spending time addressing technical problems and security issues.

Which brings up the next question …

Is WordPress A Secure Platform For e-Commerce?

Despite any conflicting information you may get from speaking with web developers, WordPress is as robust and secure a platform for running an ecommerce store as any other leading ecommerce application.

Consider this …

WordPress is an open source platform used to power millions of websites for businesses of all types and sizes. Because the WordPress code is freely available, thousands of web developers and web designers use it to create new WordPress themes and develop new WordPress plugins that integrate seamlessly with the core application. This means that the WordPress code itself is being continually scrutinized, reviewed, and tested by thousands of web developers and designers, as well as the users themselves, all of whom need WordPress to remain secure.

With millions of users worldwide and tens of thousands of webmasters, web developers, and web designers voluntarily providing feedback, WordPress continually addresses any detected vulnerabilities by providing users with new security updates, bug fixes, and improved software features on a regular basis. On average, WordPress releases a new software update every 2-4 months with a major version release approximately every 6 months …

WordPress regularly provides updates to fix bugs and improve security

(WordPress regularly provides updates to fix bugs and improve security)

WordPress is as secure as any other well-written and actively maintained software application. Generally, most security issues related to WordPress sites have nothing to do with the WordPress code itself, but with server configuration settings and not keeping themes and plugins up-to-date (human error), or poorly-coded themes and plugins.

Plugin security issues, especially with known ecommerce plugins such as the ones discussed in our Comprehensive Guide To WordPress eCommerce Plugins are mostly non-existent. It’s not zero-risk, but it’s really low. Most popular e-commerce plugins service thousands of users and most of the problems these users experience are generally due to configuration errors.

WordPress plugins are not perfect. Poorly written or incorrectly installed/configured plugins can cause issues, but no software or stand-alone application is perfect or free of errors. Like any other software, therefore, we recommend choosing WordPress themes and plugins from reputable, experienced, and reliable web developers and designers and you should be okay.

Next, take a look at the diagram below …

If using PayPal, your orders will be processed securely on PayPal's secure servers!

(If using PayPal, your orders will be processed securely on PayPal’s secure servers!)

As far as security issues with orders and payment processing, this also depends on whether you choose to run these things yourself or use a third-party merchant to collect credit card data and handle payments securely online. To handle online payments safely, you will need a secure page over which sensitive data like credit card details is then encrypted and transmitted from one computer to another. The most common protocol used for creating secure pages is SSL (Secure Sockets Layer). SSL encrypts data like credit cards numbers and other personally identifiable information and prevents malicious users from stealing your information.

You know you’re on a secure page if the URL begins with “https” instead of “http” and there is a padlock icon at the bottom of the page, and in the address bar (if using the Firefox browser) …

A secure page with https

(A secure page with https)

One way to create a secure e-commerce experience for your store and for your customers is to purchase and install an SSL Certificate on your server. Also, if you use a third-party merchant like PayPal, 2CheckOut, ClickBank, or any of the other leading payment processing companies, you don’t have to worry about online payment security, data encryption or protecting your customer purchase and payment details, as these will be handled securely by the payment processor on your behalf. All you need to do is make sure that you are regularly keeping your WordPress software, themes and plugins up-to-date and backing up your site’s data and files.

All you need to do is make sure that you are keeping your WordPress software, themes, and plugins regularly updated and your site’s data and files regularly backed up.

Info

To learn how to keep your WordPress installation, themes, and plugins up-to-date and your files backed up securely, see the tutorial below:

WordPress e-Commerce Plugins & Themes

We have created detailed tutorials that cover WordPress plugins and themes for selling your products and services online.

To learn more about WordPress plugins for e-commerce, see the tutorial below:

To learn more about WordPress themes for e-commerce, see the tutorial below:

Integrating WordPress With Third-Party Payment Processing Solutions

Many third-party solutions integrate seamlessly with WordPress, allowing you to manage everything from your WordPress dashboard. There are instances, however, where total integration with third-party solutions may not be possible or required.

Depending on your online merchant solution provider, you may be able to create a “faux” integration where  you match the “look and feel” of your website can be closely matched with your third-party solution’s checkout or product delivery pages.

ClickBank

ClickBank is a great example of an ecommerce solution that allows website owners to sell digital products online securely without having to go through a complicated setup.

ClickBank is one of the most trusted and reputable online merchant service providers and one of the most widely used e-commerce platforms for digital product publishers. Once you have an account and product approved with ClickBank, they will provide you with a special link. You then insert an order button image into your sales pages and add the special link from ClickBank to your order button image. Your online store is now up and running.

When visitors click on the order button, they will be taken to ClickBank’s secure payment form (this form is hosted on ClickBank). ClickBank will then handle the transaction and direct your customers back to your website (your customers will be sent to a page on your site where they can access and download their products). ClickBank will then notify you of the sale and deposit your payment minus their fee into your account …

Selling Digital Products Using ClickBank

There are many reputable online merchants who provide a service similar to ClickBank, including JVZoo, DigiResults, PayDotCom, and ProductPay …

There are many online merchant solutions you can use to sell products online

(There are many online merchant solutions you can use to sell products online)

Important

Learn more about online merchants and affiliate networks below:

Integrating WordPress With Non-WordPress eCommerce Solutions

If there is a non-WordPress based system or a third-party application that you would like to use for your e-commerce needs, consult with a professional WordPress developer before committing $$$ on a non-WordPress application. Many complex backend applications can be integrated with WordPress …

Integrate complex backend applications with a WordPress frontend

(Integrate complex backend applications with a WordPress frontend)

Practical Tip

Depending on what theme, plugins, and solution you choose, if you plan to set up an ecommerce store or sell your products online with WordPress, it’s generally best to dedicate the entire site to managing your e-commerce environment. This way, you can avoid installing plugins that can conflict with your site and disrupt your business.

If you plan to set up an ecommerce store or sell your products online using non-WordPress solutions (e.g. Amazon, eBay, Etsy, etc.), you can easily add links to your external products from your WordPress pages and posts, header, sidebar, and footer menus, banner ads, etc …

You can easily add links to external stores and products from your WordPress site

(You can easily add links to external stores and products from your WordPress site)

To learn more about WordPress plugins for e-commerce, go here:

To learn more about WordPress themes for ecommerce, see the tutorial below:

WordPress e-Commerce Store: An Integrated Experience

You don’t need to run separate systems to:

a) Sell your products online (e.g. an e-commerce store).

b) Market and promote your business online (e.g. using a blog)

WordPress integrates e-commerce store functionalities like buy buttons, a shopping cart, and payment processing facilities from third-party solutions with its powerful built-in content management system (CMS), giving you complete control over the management of your sales and marketing content from one central administration location … your WordPress dashboard.

For example, in addition to setting up product pages, you can promote your latest store specials on your home page and provide customers with the latest news and updates on your blog page, all from one WordPress installation. You can also add image sliders and lightboxes to display your daily specials and featured items, rotate banner ads and split-test your offers, and configure widgets to show some content only for specific categories and other content storewide on the sidebar of your site.

Your site’s pages and posts can contain a mixture of articles, reviews, multimedia presentations, customer training, tips, staff profiles, contact forms, newsletter signup forms, etc. and you can then easily link this information to your product catalog section or checkout page wherever you want these links to appear on your site.

As an administrator, you only need one login to manage everything on your online store and track your entire sales funnel. Or, you can assign different functions to other staff members or users, give them separate logins and only allow them to perform certain roles and access certain areas of your site.

Your visitors and customers can also have an integrated experience. For example, when they land on your site, they can be presented with custom menus that allow them to navigate directly to relevant sections of your website that interest them, drill down to detailed product information organized by product categories or tags, add items to shopping carts and purchase these securely on your store without leaving your website, be taken to a private customer download area and be automatically added to your newsletter or updates list after purchase.

Additionally, depending on the theme and plugins you choose to install and configure for your store, you can automatically generate sales reports and customer invoices, track visitor behavior on your store to improve your conversions, present additional or related offers during checkout to increase your profits and so much more … all done using WordPress!

Hopefully, this tutorial has given you a number of useful ideas and strategies as well as links to tools and resources to help you get started if you are considering adding ecommerce to your WordPress site.

How To Sell Products Online With WordPress

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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WordPress eCommerce Plugins: A Comprehensive Guide

Are you planning to set up an eCommerce store with WordPress? Discover the best WordPress eCommerce plugins to sell your products and services online in this comprehensive guide.

WordPress eCommerce Plugins

This tutorial is part of our “WordPress eCommerce” tutorial series, where we show you how to sell your products and services online and set up an online store or membership site using WordPress. 

For other tutorials in our “WordPress e-Commerce” series, go here:

WordPress e-Commerce Plugins

WordPress can be used as an ecommerce platform. In this tutorial, you will learn about some of the more popular e-commerce plugins for WordPress.

If you plan to set up an ecommerce store using WordPress and take advantage of this $2 trillion plus industry, here are some of the things you will need to consider before choosing an e-commerce plugin:

  • Are you planning to sell digital (i.e. information like e-books, video tutorials, audio books), or physical products … or both?
  • Are you planning to sell single items or multiple items?
  • Will your product listings need to be updated on a regular basis?
  • Are you planning to offer quantity discounts, coupons, seasonal/monthly offers, etc …?
  • Do you need to track inventory, provide warehouse shipping, etc…?

Once you have a clear plan for your web shop, you will have a better idea of the type of plugin you are looking for.

WordPress e-Commerce: Selling Single Items

If you only plan to sell a single item (e.g. a special report or a physical product) or a handful of products online, you can easily create a basic e-commerce setup using WordPress without plugins.

Simple Single Item Sales Setup

(Simple Single Item Sales Setup)

Here are the steps involved in setting up a single item store:

  1. Create a page or post for each product you plan to sell and add your product information to this page/post.
  2. Add a PayPal “buy button” or “shopping cart” button to your page or post.
  3. If selling a physical item, make sure that your customers can specify their shipping address when entering their purchase details online with PayPal.
  4. If selling a digital product (e.g. an e-book), create a separate page/post where your customers can download your product and password-protect it. After the purchase has been successfully completed, send your customer an email with the password and the download link of the page where they can access their product. You can send this email manually or set up an automated customer notification system.
  5. Test your sales process to make sure that everything is working.

For more details on adding PayPal buy buttons to your site, refer to our video tutorials section:

WordPress e-Commerce: Free Plugins

We normally recommend using free plugins to extend and expand the functionality of your WordPress site. One of our concerns about using a free WordPress plugin for managing your e-commerce setup, however, is that if the plugin developers are not getting paid, they may not be able to provide you with adequate plugin support when you need it the most …

Avoid using WordPress plugins that don't get regularly updated!

(Avoid using WordPress plugins that are not regularly updated!)

If you’re building an online store and experience technical issues, bugs or errors with the plugin that is driving your store, having no immediate support available is obviously going to become a major concern. For this reason, we focus much of this tutorial on exploring some of the more popular and well-supported WordPress e-commerce plugins.

Keep in mind also, that just as there are no guarantees of longevity in any business, no software developer can promise you that they will continue to provide support for their products in the future.

Having said this, before we look at premium WordPress plugins for e-commerce, let’s take a look at some FREE plugins you can use to sell your products online with WordPress:

eShop

eShop plugin for WordPress

(eShop WordPress plugin)

eShop is an accessible shopping cart plugin for WordPress that is packed with many features and options.

Some of the features of this plugin include the ability to create products using WordPress pages or posts and custom post types (or use as a product catalog with no sales), various methods to list products, upload downloadable products, access to basic statistics and basic stock control information, downloadable sales data, access to order handling section, automatic email notifications, user configurable email templates, Google Base Data creation, accept payment via PayPal, cash or check, and much more!

For more details about this plugin, visit the site below:

wpStoreCart

wpStoreCart ecommerce plugin

(wpStoreCart ecommerce plugin for WordPress)

wpStoreCart is a free, open source, and full featured Ajax enhanced e-commerce platform built for WordPress. It is easy to use, lightweight, heavily supported (according to its developers) and constantly updated with new features.

Some of the main features of this plugin include:

  • Web-based “Setup Wizard”
  • Unlimited number of products & categories
  • Product Variations (e.g. size & color)
  • Product Properties (e.g. weight & dimensions)
  • Products support limited or unlimited quantities
  • Fully configurable product & category display
  • Search products using default WordPress search
  • Track e-commerce statistics with Google Analytics & Piwik e-commerce integration
  • USPS & UPS shipping integration
  • Multi-language & currency support
  • Works with any WordPress theme (a free Premium WordPress theme is included as a separate download)
  • Optional coupon and discount system
  • Includes widgets
  • Customizable registration process
  • Guest checkout
  • You can run your shop as “Digital Products Only”, “Physical Products Only” or both
  • Advanced group settings, including groups discounts, group only products, unlimited groups
  • Integrates with PayPal payments and supports other payment gateways
  • Works on all browsers
  • And much more!

For more details about this plugin, visit the site below:

Premium WordPress eCommerce Plugins

The plugins below include some of the most popular premium plugins for running online stores using WordPress.

The good news is that most of the plugins below do offer a FREE “lite version” of their plugins with loads of great functions that allow you to try the plugin. They also give you an option to upgrade to a paid version later if you want additional features and access to support.

WooCommerce

WooCommerce WordPress plugin

(WooCommerce toolkit for WordPress)

WooCommerce is an e-commerce toolkit for WordPress created by the WooThemes developers, which is designed to help transform your WordPress site into an enterprise-level quality online eCommerce store.

WooCommerce integrates seamlessly in the frontend with specially designed WooCommerce Themes, and in the backend with the look and feel of the WordPress administration area.

This plugin also offers robust financial control and reporting functions, customer, order and inventory management systems, discount coupon and banner management features, seamless integration with a number of payment gateways, plus dozens of useful e-commerce extensions that allow you to do things such as generate QR Codes for your store products, offer expiring deals, integrate your order management and stock control system with multiple sales channels like eBay, Amazon and Magento, and a whole lot more.

For more details about this plugin, visit the site below:

To learn how to use WooCommerce with WordPress, see our video tutorials section:

Sellosity

Sellosity - Powerful WordPress eCommerce Plugin

(Sellosity – Powerful WordPress eCommerce Plugin)

Sellosity is an incredibly powerful eCommerce store builder for WordPress. In a nutshell, Sellosity does absolutely EVERYTHING you can think of (and more) to help you launch and quickly start profiting from your very own online store.

With Sellosity, you can build a professional e-commerce store, avoid paying ongoing monthly fees for hosting and additional features, and get all the e-commerce functionality you need in one place.

Here are just some of the testimonials users have posted about the Sellosity eCommerce store builder for WordPress:

“The biggest challenge I believe Sellosity will solve is how complicated and expensive Shopify is. I’ve got clients where they’re paying $300-400/mo ON TOP of the Shopify monthly fee, just for some simple plugins that seem to be WAY overpriced for what they do. Not to mention, Shopify’s servers have gone down or had DDOS attacks recently. With Sellosity, we’ll be on our own server/hosting and won’t be a big target for those attacks like Shopify is.” – Adam Holland

”I have been trying to figure out the overall process required to begin an ecommerce store. How to source the products, find customers, deliver the products and have the personal touch to build a winning relationship with my customers… one where they see the value of our doing business together. Based on what I am seeing in Sean’s videos, I believe that Sellosity will probably be the tool that brings the whole process into focus, providing the tools and training necessary to build an ecommerce store, or should I say, system that really helps me build a business, and more importantly, provides high value to my customers.” – David Maher

Sellosity provides a number of powerful built-in features, saving you money on the cost of purchasing add-ons …

Sellosity - eCommerce Builder Features

(Sellosity – eCommerce Builder Features)

Some of these features include:

  • Instant Store Builder – Build or deploy a beautiful, pre-configured e-commerce store within minutes with a few clicks of the mouse, then just add products and branding.
  • Drag & Drop Page Builder – Sellosity has a built-in drag & drop page builder that makes creating product pages and running promotions simple and easy.
  • Easily Import Products – Sellosity helps your customers find reputable vendors & high quality products to sell from AliExpress as well as importing existing stores from Shopify, Amazon, Ebay, etc.
  • Powerful Dropship Engine – Build a profitable e-commerce store without ever personally seeing, touching, or shipping a single product and put it on 100% autopilot.
  • Smart Marketing Tools – Sellosity provides a range of built-in traffic generation, sales conversion, and tracking tools.
  • Advanced Reporting System – Sellosity lets you see ‘at-a-glance’ where your customers are coming from and what’s driving them to buy, allowing you to optimize conversions and turn more prospects into sales.
  • Proven e-Commerce Platform – Sellosity is built using the WooCommerce e-commerce framework for WordPress … a proven platform that has over 1 million installations and powers 37% of all e-commerce stores online.
  • Print on Demand integration – Sellosity integrates with many popular print-on-demand companies allowing you to add t-shirts, mugs, and other popular custom products and merchandise to your store and sell these using dropship methods…
  • eCommerce Training – Sellosity provides users step-by-step training on how to use the platform to build and automate a profitable e-commerce business.

Click here to learn more about Sellosity …

Below are a couple of detailed video walkthroughs of the Sellosity platform …

(Sellosity Video Walkthrough and Sneak Peek)

(Sellosity Video – Detailed “Under the Hood” Backend Tour)

Sellosity is a truly integrated “all in one” e-commerce store builder for WordPress. You get a powerful, feature-rich platform with additional capabilities, including the ability to:

  • Source high-quality products to sell on your ecommerce store without spending a single dollar on inventory,
  • Automate your shipping and handling process, allowing you to run a ‘hands-free’ e-commerce store where you never have to stock or handle any of your products yourself,
  • Leverage Sellosity’s Focused Funnel Smart Commerce to boost your conversion rates and maximize every sale.

For more details about this plugin, visit the site below:

WP eStore

WordPress Store - Sell Digital Content Securely

(WP e-Store)

WP eStore is a versatile WordPress shopping cart plugin that allows you to sell any type of digital products and services from your WordPress site securely and with complete automation.

Once you set up the plugin, the whole process of buying, payment verification, and product delivery (without revealing the real URL of the product) works on auto-pilot.

You can sell services online using WP eStore

WP e-Store

(Sell services online with WPe-Store)

You can also sell physical products with this plugin as long as you don’t need complex shipping options.

WP eStore is a WordPress plugin that works really well for creating simple WordPress stores. It also integrates with the developer’s own affiliate program plugin (for recruiting and managing affiliate partners) and membership plugin.

You can also download a FREE version that lets you set up PayPal payments on your WordPress site, and upgrade to the paid version later.

For more details about this plugin, visit the site below:

Cart66

Cart 66

(Cart 66 – WordPress plugin)

The Cart66 WordPress e-commerce plugin lets you sell electronics, digital downloads, videos, music, web hosting, legal services, collect membership fees, and more directly from your WordPress site.

With this plugin, you can easily place a product on any page or post on your WordPress website, and use the built-in Amazon S3 integration to deliver your digital products, even large files like videos or an entire album of MP3s.

You can use the plugin’s easy PayPal integration to collect sales payments, or set up your own merchant account and collect payments without having your buyers ever leave your site.

Additional features of the Cart66 e-commerce plugin for WordPress include:

  • Add product variations
  • Create coupons and offer special discounts for your sales and promotions
  • Allow users to pay via PayPal or with Credit Cards – choose from a range of payment gateways and processing merchants
  • Memberships and subscriptions
  • Blend your store with your WordPress theme
  • Add products to pages on your site using shortcodes or the plugin’s menu icons
  • Complete store customization
  • Inventory tracking
  • Custom and live shipping options
  • Email notification center lets you send out and automate HTML email receipts, timed followup emails, order status emails, order fulfillment emails, and subscription reminder emails
  • Dedicated support and training documentation

If you want to sell products and services using PayPal Websites Payments Standard or Express Checkout, incorporate product variations and promotions and manage orders, Cart66 also offers you the option of downloading a “lite” version of the plugin for FREE.

For more details about this plugin, visit the site below:

WP e-Commerce

WP e-Commerce - e-Commerce WordPress plugin

(WP e-Commerce ecommerce plugin)

WP e-Commerce is one of the most popular, robust and feature-rich e-commerce plugins for WordPress available that allow you to sell products, downloads, and services online. The plugin is robust enough to handle thousands of products and offers bulk product detail import features.

You can download the plugin for free (it is fully functional with no limitations), and upgrade if you want additional capabilities, display options or premium support.

Some of the main features of the WP e-Commerce plugin are:

  • 100% Customizable – You can use your own HTML & CSS and have complete control over the look and feel of your online store.
  • Streamlined Checkout puts less pages between your products and checkout.
  • Integrates with Google Checkout, Paypal, Payment Express, and many other trusted payment processors.
  • Flexible built-in shipping rate calculators. Integrates with a variety of shippers for real-time rates.

This is an extremely popular plugin that offers a lot of options for setting up an online store with WordPress.

For more details about this plugin, visit the site below:

Shopp

Shopp e-commerce plugin

(Shopp ecommerce plugin for WordPress)

Shopp is another e-commerce plugin for WordPress that has been around for some time, which means that it has been developed and improved upon extensively.

Shopp offers simple design customization features and flexible shipping calculations. It also offers additional functions such as multiple payment gateways and shipping services integrations as premium add-ons, plus a “priority support” option if you need faster response times from the support department.

Shopp is licensed as a core framework. The fee you pay depends on the number of sites you plan to use the plugin on. wish to use it on).

For more details about this plugin, visit the site below:

WordPress For eCommerce: Related Plugins

If your business is not quite about selling products or services online, but you still need an e-commerce type of application to handle payments securely online and deal with customers who want to buy from you, then here are some e-commerce related plugins that may just be the solution you’re looking for:

Membership Sites

WishList Member

WishList Member

(Wishlist Member membership plugin)

WishList Member is a membership plugin that offers full integration with WordPress. WishList Member also fully integrates with most leading payment processors such as PayPal, 1Shopping Cart, ClickBank and Infusionsoft, and autoresponders like Aweber, MailChimp, GetResponse and more. Additionally, Wishlist Member provides integration support for other payment processors and 3rd party email autoresponders through a ‘generic’ option.

WishList Member integrates with all leading payment processors

(WishList Member integrates with all leading payment processors)

With WishList Member, you can sell content, digital products and subscriptions online and provide customers with private access to your products and services with no programming skills required. You can also build a private online community and create recurring revenue with a membership site in three simple steps:

  • Step 1: Create your content.
  • Step 2: Upload and protect your content. Add articles, videos, PDFs, MP3 audio files and just about any other type of content you want to your membership pages or posts.
  • Step 3: Seamlessly integrate your shopping cart.

For more information about this plugin, visit the site below:

For more WordPress membership plugins, see this tutorial:

Event Management

Event Espresso

Event Espresso - Event Management Plugin for WordPress

(Event Espresso – WordPress plugin)

Event Espresso lets you sell an event like bookings or tickets to a live training course, workshop, concert, performance, show, or seminar, instead of regular products and services.

Event Espresso automates processes like:

  • Sell and manage event bookings (including recurring and multiple events)
  • Let customers sign up and register for events
  • Collect payments online
  • Send out receipts and event reminders
  • Perform ticketing functions using mobile devices
  • Groupon integration
  • And a whole lot more …

Event Espresso - Event Management Plugin for WordPress

(Automate event registrations with EventEspresso)

For more details about this WordPress plugin, go here:

Hotel Bookings & Reservations

Booking Calendar

WordPress Plugin - Booking Calendar

(Booking Calendar Plugin)

Another e-commerce type variation you may want to consider is having a system for managing bookings and reservations, such as hotel rooms and other types of accommodation, renting out function rooms and offices for meetings, etc.

Manage bookings and reservations online

(Manage bookings and reservations online)

There are several WordPress plugins available that provide an online booking solution. Many plugins offer a FREE version with the option to upgrade to a paid version for additional features and functions.

To learn more, see this booking calendar plugin, or just search online for “WordPress plugin bookings and reservations“.

Promote Your Product Listings From Other Sites Using WordPress Plugins

Because of the popularity and growth of WordPress as the CMS platform of choice for millions of users worldwide, many online retail companies now offer widgets, badges, and RSS feeds that allow you to display other product listing information on your WordPress site.

You can find a number of WordPress Plugins that will let you display products that you are selling on third-party stores on your WordPress site.

Let’s explore some of these plugins.

Shopify

Shopify - e-Commerce Platform

(Shopify – eCommerce Platform)

With Shopify, you can sell products in different ways using different sales channels. The Shopify eCommerce plugin for WordPress allows you to set up an online store on the Shopify platform, then connects you to your store, streamlining the process for adding and customizing ‘Buy Buttons’ by integrating the functionality into your WordPress admin.

For more details about this plugin, visit the site below:

Etsy Shop

Etsy Shop

(Etsy Shop – WordPress Plugin)

If you sell items on Etsy, you can use the Etsy Shop plugin to display items on your posts and pages …

Using WordPress For e-Commerce

(Etsy WordPress Widget. Source: Etsy WordPress Widget)

For more details about this WordPress plugin, go here:

eBayFlashSeller

eBayFlashSeller

(eBayFlashSeller Plugin)

If you sell items on eBay, you can use the eBayflashseller plugin to display your eBay auction listings on your site.

For more details about this WordPress plugin, go here:

Wish Inspector

Wish Inspector - Dropshipping product finder

(Wish Inspector – Dropshipping product finder)

Wish Inspector is a dropshipping product finder software that lets you quickly search and analyze thousands of best-selling products on Wish.com to add to your e-commerce store.

For more details, go here: Wish Inspector

My Kindle Books

My Kindle Books WordPress Plugin

(My Kindle Books WP Plugin)

If you sell books on Amazon Kindle, you can use a plugin like My Kindle Books to display a book list page that includes your books (or anyone else’s) on your site.

For more details about this WordPress plugin, go here:

Promoting Affiliate Products Using WordPress Plugins

The last category of products and services that you can promote on your WordPress site are affiliate products from other businesses, merchant networks, and vendors.

With affiliate marketing, you promote products that you do not own and receive a sales or referral commission when someone visits your website, clicks on your affiliate link (a special link encoded with your own unique ID), and makes a purchase from your link.

Most vendors and businesses that offer an affiliate program will supply affiliate banners and links, but some will also provide widgets, plugins, and entire store building solutions.

You can apply to affiliate networks and affiliate programs in your niche and promote products on your site using links and banners, or use affiliate ‘aggregator’ plugins like the one below to build a combined catalog of products from different merchants.

Datafeedr

Promote products from thousands of online merchants on your WordPress site with Datafeedr

(Promote products from thousands of online merchants on your WordPress site with Datafeedr)

Datafeedr seamlessly integrates with WordPress and nearly all available themes and plugins. DataFeedr has partnered with the world’s largest affiliate networks. This allows you to promote millions of products from thousands of leading online merchants on your site …

Datafeedr has partnered with leading affiliate networks.

(Datafeedr has partnered with leading affiliate networks.)

Datafeedr provides powerful search filters that let you search for the products you want to promote, then build stores quickly and easily and configure the products in your store to automatically update at regular intervals.

For more details about this affiliate store builder, go here:

To learn more about selling products online as an affiliate, see this tutorial:

Hopefully, this tutorial has helped you discover a number of useful plugins that you can use to create an online store and sell your products and services online using WordPress.

How To Create An eCommerce Store With WordPress

(Source: Pixabay)

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