WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Web Traffic Blueprint Part Two - Learn How To Create A Web Traffic Generation Machine With WordPressIn Part 1 of our Web Site Traffic Blueprint article series, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog. An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and the way it integrates with other services, specifically in areas like SEO, content syndication and analytics.

With an expertly configured WordPress site, all you have to do is publish content on a regular basis to automatically bring more traffic!

(With an expertly configured WordPress site, all you have to do is add great content on a regular basis to bring more web traffic!)

Once you have your WordPress site fully set up and expertly configured, all you then need to do is publish content on a regular basis to automatically bring more web traffic organically.

As outlined in Part 1 of this article series, the components of this automated website traffic machine are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we discuss the “Setup” phase of the automation process. You will learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic System – Setup

If You Haven’t Got A Website

If you don’t have a website yet, then it’s really quite simple … get a WordPress site!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress is, see this article: WordPress: Facts And Statistics

After making the choice to build your site with WordPress, the next step is to decide which WordPress platform you will build your web presence on.

This step is important because there are 2 types of WordPress platforms you can choose from …

WordPress Hosted vs WordPress Self-Hosted

WordPress Self-Hosted vs WordPress Hosted

(WordPress Hosted Or WordPress Self-Hosted?)

WordPress offers website owners a ”hosted” and a “self-hosted” option.

The “self-hosted” option means you can download the full-featured WordPress application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.

In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when it is hosted for free at WordPress.com.

If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?

If You Already Have An Existing Web Site

If you already have an existing web site, check if your web site has been built using WordPress.

If you need help with this step, check this article: The Easy Way To Tell If Your Website Was Built Using WP Software

If your website is a WordPress web site, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your website runs on something other than WordPress, you will need to make some decisions.

Take a look at the simple diagram below …

How to set up a WordPress website on your domain

(Use this simple diagram to decide how to set up a WordPress web site on your domain)

Basically, you have two choices:

  1. Replace your existing site so that your main website is built with WordPress, or
  2. Keep your existing website and add a WordPress-driven blog. This blog will then be used to drive traffic to your main website.

Practical Tips

If you choose to keep your existing site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing web site using an appropriate WordPress theme.

To use WordPress for your main website, install the software in the “root” directory of your domain name (e.g. www.mydomainname.com).

If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory whatever you like).

If you have a website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress site

Once you have set up your WordPress site, the next step is to configure it. This step is covered in the next article in the WordPress Traffic Blueprint series.

WordPress Website Traffic Blueprint Part 2 - How To Automatically Attract More Website Traffic For Your Business

This is the end of Section 2

To read the rest of this article, click on the link below:

Info

This article is part of a comprehensive article series aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress website or blog and proven online marketing strategies.

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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