WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Traffic Blueprint Part Four - Learn How To Turn Your Website Into A Web Traffic MachineWelcome to Part 4 of our WordPress Web Traffic Blueprint article series, where we explain how to turn a site into an automated traffic machine using the WordPress CMS platform.

So far, we have covered the following in this article series:

In Part 1, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress website, all you have to do to generate traffic is post great content on a consistent basis!

(With an expertly configured WordPress website or blog, all you have to do to automatically generate web traffic is post fresh content consistently!)

In Part 2, we discuss the setup phase of the automation system. We explain the best way to start if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your existing website is built using WordPress.

How to set up WordPress on your domain

(In Part two we show you how to set up a WordPress website on your domain)

In Part Three, we look at the configuration phase.

Here, we configure all the settings that can affect your website’s traffic-getting ability …

Where to set up a WordPress web site on your domain

(In Part Three you will configure all the settings that can affect your site’s traffic-getting ability)

In Part 4, we discuss ways to automate your traffic using a number of WordPress plugins.

Why Automate The Traffic Generation Process?

Depending on which online marketing experts you listen to, you could find yourself spending an hour or more a day promoting your business on social media while also managing your business, your content and your web presence.

Many businesses simply lack the time, human resources and budget to run a full-time marketing department and engage in the kind of content marketing that many marketing experts are advising. If you spend all of your time posting updates on LinkedIn, Facebook, and Twitter in addition to writing articles for your website or blog, how will you get anything in your business done?

Keeping a business running is how most small business owners spend their time.

(Keeping a business up and running is how most small business owners spend their working hours. Source: National Federation Of Independent Businesses)

Small businesses spend most of their time keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

A study of small businesses conducted by email and social media marketing company Vertical Response found that:

  • Almost half of all businesses surveyed spent at least six hours per week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the numbers would most likely be significantly higher.
  • More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media consumed the most time online.

Small businesses spend more time every year marketing and promoting themselves online.

(Small businesses are spending more time each year marketing and promoting themselves online. Image source: VerticalResponse.com)

As small businesses spend more time promoting and marketing themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other important areas …

Businesses with limited resources, marketing budget, and time and many different areas to focus on require careful planning of their marketing strategy.

(Businesses with limited resources, time, and budgets and many business areas to focus on require careful planning of their marketing strategy.)

Another important thing to consider is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These companies can and will make decisions that can dramatically impact your business without requiring your input. Why invest so much effort and time building content on rented real estate? With WordPress (self-hosted), you can have complete control of your own real estate and distribute your content automatically to other sites.

Automating business systems and processes to save time and increase productivity is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the exponential growth online marketing channels creates a number of dilemmas for small business owners, especially for those with limited time, resources, and budgets. For example:

  • Which of these marketing channels do you focus more of your budget, time, and your efforts on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while neglecting the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What I’d like to share with you now, is a free, simple, and effective method for automating your traffic-getting process with WordPress.

With this method, you will be able to:

  • Save time creating content for your website or blog and social media,
  • Save money on content creation and unnecessary online marketing channels,
  • Determine which channels you should invest more of your efforts, budget, and your time on,
  • Invest most of your time building your own asset and still benefit from other people’s marketing channels.

Important Info

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat software, strategies, websites, and anything that violates the policies and terms of service of services like YouTube, Google, Facebook, etc..

Web traffic automation doesn't require using black hat methods!

(Web traffic automation does not have to involve using black hat techniques!)

The focus of this article is to show you how to automate your content distribution so you can leverage your time and marketing efforts, and increase your exposure online to websites used by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most small business owners lack the time, human resources and financial means to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is be strategic with your limited resources, budget, and time.

So, instead of choosing this approach, which is very time-consuming …

Posting content to services individually can be very time-consuming!

(Posting content to individual marketing channels can be very time-consuming!)

Why not use this approach instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other marketing channels.

You can:

  • Automatically distribute content to social media services and social bookmarking sites,
  • Automatically distribute content (and comments) to other blogs and web properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your WordPress site as described in Part 2. Then, expertly configure everything as explained in Part Three. After all this is in place, you can then connect all of the dots using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation System – Plugins

Let’s take a quick look at some examples of traffic-generation WordPress plugins that can be used to:

  • Syndicate content automatically to social sites and social bookmarking accounts
  • Distribute comments automatically to other blogs
  • Distribute content to other online properties via RSS feeds

Jetpack

You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great features.

After Jetpack has been installed, connect the plugin to your WordPress.com account (set up in Part Three.) …

Make sure the Jetpack plugin is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate the Publicize feature …

Jetpack - Publicize feature

(Activate the Publicize feature)

Configure this section to automatically share your posts on Twitter, Facebook, Tumblr, GooglePlus, LinkedIn, and more …

Distribute your posts to several social media accounts.

(Publicize your content to various social media networks.)

After configuring all of the plugin and account settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize account details in the Publish box.

(Publicize account details in the Publish box.)

Now, whenever you publish new content, it will automatically get shared online to all of the accounts you have set up …

As soon as content is published, it will be automatically shared online.

(As soon as new posts are published, they are automatically syndicated online.)

For more details about this great plugin, visit the plugin site: Jetpack Plugin

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a native commenting function that allows your site users to interact with your website, post new comments, reply to other users and engage with your content as part of a social community.

You can expand the WordPress built-in commenting feature using a 3rd-party plugin that integrates your comments with social media, helping to share and spread your content online.

For example, with a WordPress plugin like CommentLuv (Pro version), you can make your blog more attractive to commenters by offering them a choice of backlinks if they +1, tweet, or like your post. This plugin will visit the comment author’s website or blog while they type their comment and retrieve their latest blog posts, which they can include below their comment after clicking the submit button.

CommentLuv can help attract more comments and traffic and improve user engagement on your website.

(CommentLuv Premium version can encourage a greater level of commenting and improve user engagement on your website or blog.)

Visit this website to learn more about the benefits of using this plugin:

Social Link Machine

Social Link Machine - Set-and-forget content distribution plugin

(Social Link Machine – WordPress content distribution plugin)

Social Link Machine is a plugin that lets you automatically syndicate your content, build backlinks, include relevant images and videos, and create second-tier links and social signals on auto-pilot …

Social LinkMachine - syndicate and drip-feed your content automatically to over 30 social platforms

(Social Link Machine – drip-feed your content to over 30 social websites)

With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to over 30 online platforms, including:

  • Bookmarking Platforms: e.g. Deviantart, Linkagogo, Kippt, Stumbleupon, etc.
  • Blogs: e.g. Blog.com, Sett, WordPress.com, etc.
  • Social Platforms: Facebook, YouTube, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • PDF Sharing: e.g. Issuu, Sendspace, etc.

To learn more about this great plugin, go here: Social Link Machine

Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content marketing efforts), go here for a detailed article on social media monitoring tools that you may want to check out:

Important Info

The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Content Syndication Process – Summary

Once you have your site and plugins expertly configured and fully set up, all you have to do is add new content regularly to attract more traffic organically.

Tip

If you need help coming up with great topics for content that you can post on your site, we recommend subscribing to our FREE email training series on content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is explained in the next section of our series.

This is the end of Section Four

To read the rest of this article, click here:

Web Site Traffic Blueprint Part Five - A Complete Guide To Generating More Website Visitors For Your Business Automatically

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

WordPress Web Site Traffic Blueprint Part 5 - How To Get More Web Traffic For Your Business With WordPressWelcome to Part 5 of our Web Traffic Blueprint article series, where we show you how to drive traffic automatically to your site using WordPress.

So far, we have covered the following in this article series:

In Part 1 of this series, we explained why using an expertly configured WordPress website is the key to generating automated web traffic …

With an expertly configured WordPress website or blog, all you have to do is post content on a consistent basis to automatically bring more web traffic!

(With an expertly configured WordPress website or blog, all you have to do to automatically begin bringing new traffic is add new content regularly!)

In Part 2, we looked at the setup phase. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a site, and what to do if your existing site was built with WordPress.

Where to set up WordPress on your domain

(In Part two we show you how to set up a WordPress site on your domain)

In Part Three, we focused on the configuration phase. We explained how to configure hosting settings, internal settings, and external settings that can affect your site’s traffic-getting ability …

How to set up a WordPress web site on your domain

(In Part 3 you learn how to configure all the settings (hosting, WordPress and external) that can affect your site’s traffic-getting ability)

In Part 4, we showed you how to set up various WordPress plugins that can help drive visitors automatically to your site simply by publishing new content on a regular basis.

Publish once to WordPress and automate the distribution of your content to all other marketing channels!

(Publish content once, automate the rest!)

In Part 5 of the WordPress web traffic automation blueprint article series, we look at ways to optimize the traffic-getting process using various tools and strategies.

WordPress Traffic Blueprint – Traffic Optimization Systems

In addition to having an expertly configured WordPress website, generating quality traffic on a consistent basis is the product of a clearly-defined business vision, sound digital planning, and great systems in place.

Consistent traffic is the result of business vision, sound planning, and systems

(Automating traffic is the product of a business vision, sound planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage your traffic.

These include:

  • Marketing Systems – The processes and methods used to create new traffic for your business.
  • Technical Systems – The systems used to ensure that your online presence remains up and running for receiving new traffic.
  • Business Systems – How you manage and respond to new traffic.

Use systems to grow, automate, optimize, and manage your traffic

(Systems help you grow and manage your web traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive new traffic to your business. You can test your marketing systems by asking questions such as:

  • What is your content marketing/online marketing strategy?
  • What resources and portion of your budget will you apportion to your marketing channels?
  • Who will create and optimize your content and marketing campaigns?
  • How will you track conversions and measure the ROI of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help generate some actionable data, such as the keywords people are searching online to find your site, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems ensure that your digital presence remains operating efficiently for receiving traffic. There’s no point driving traffic to your website if your site is experiencing problems or your pages take a long time to load.

Your systems need to handle technical areas like webhosting, site maintenance and support, installing, configuring, and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who looks after my server?
  • Who is looking after my website and keeping my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if any issues occur?

Many potential problems can be minimized if your planning and setup and configuration phases have been completed correctly. As with all technology, however, there will always be new problems. You will need the right technical systems in place to handle these.

Business Systems

Your business systems and processes help you manage and respond to new traffic. This includes:

  • Communication systems
  • Managing human and financial resources
  • Handling leads and sales enquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you intend to outsource your digital marketing and technical maintenance, then make sure you also implement good systems for managing all outsourcing.

WordPress Web Traffic Blueprint – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to do is to develop your “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the chart below …

Traffic loop

(WordPress can help you implement, optimize, and automate a traffic loop)

Increase Reach And Visibility

The first step of the process is to get your business exposed to as many members of your target audience as your time and resources will allow.

Tips
  • An expertly configured WordPress site allows you to instantly notify and publicize your content to social media accounts like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
  • As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help you generate actionable data, which you can use to create web content targeted specifically to your audience.
  • Repurpose your content to leverage different media formats.
  • Continue learning about ways to drive more web site traffic using methods like paid ads, videos, updates, etc.
Plugins, Tools, And Strategies

See earlier sections of this tutorial series for many useful tools, plugins, and methods we’ve already covered to help you reach more potential users.

Also, ask us about plugins that allow you to easily add the following to your website:

  • Share your comments and posts online,
  • Run contests, offer downloads or discounts for likes/shares,
  • Add user generated content, feeds, etc.
  • Publish and distribute content online in various media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more of your content published is a great first step, but to make this activity more effective, your content needs to be building authority and credibility with visitors.

Publishing better quality content improves your chances of getting it shared around and viewed by more people and hence more traffic.

Useful Tips & Ideas
  • Focus on creating content that adds value to potential visitors and that showcases your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
  • Consider publishing expert guides that can be sold or distributed online (e.g. sell on Clickbank.
Tools, Plugins, & Methods

If you need great ideas for posting content on your site, we recommend subscribing to our FREE email training course on growing your business online with content marketing here:

Also, if you haven’t already, look for plugins that allow you to easily add the following to your website or blog:

Grow Influence And Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can do this by building a list or starting a group.

With “Traffic On Demand,” all of your traffic comes from an audience of customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate new traffic with a single post or broadcast.

Tips
  • Encourage commenting and discussions on your site.
  • Add an email training course and encourage people to subscribe.
  • Add a paid, free, or ‘freemium’ membership site.
  • Create or join an online group on Facebook.
Plugins, Tools, & Methods

Many solutions and plugins are available that are easy to implement and can help increase your influence and improve user engagement. For example:

  • Autoresponders/Email Newsletters (e.g. Aweber, MailChimp, etc.)
  • Contact Forms, Live Chat
  • Forums & Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Problems & Provide Solutions To These

By taking advantage of incoming traffic to listen to what your visitors want, you can develop new solutions, all of which provide new opportunities to generate additional web traffic.

Useful Tips And Ideas
  • Create an e-learning course.
  • Consider publishing instructional PDF guides that you can sell or distribute online.
  • Add e-commerce to your site.
Tools, Plugins, & Strategies

If you plan to provide products, services, and solutions online (as opposed to just providing information), contact us to learn more about plugins that allow you to easily add the following to your website:

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By learning to interpret data gathered from existing traffic, you can discover new ways to create content that can help you generate additional traffic.

Hopefully, by now you have already installed an analytics tool (e.g. Google Analytics) on your website. Make sure you can also understand the data.

WordPress Web Traffic Blueprint – Summary

All you have to do once you implement the above strategies is repeat the process, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (with some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other solutions if necessary to build authority and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you automate and optimize the process of driving traffic to your website and build a better business online.

Website Traffic Blueprint Part Five - How To Generate More Website Traffic For Your Business

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WordPress Traffic Automation Blueprint – Part 3 (Configuration)

This is part 3 of a 5-part series on how to create an automated traffic generation system for your WordPress site. In this tutorial, you will learn how to configure the essential settings of the WordPress automated traffic system.

Web Site Traffic Blueprint Part Three - Learn How To Create A Web Traffic-Getting Machine

Welcome to Part 3 of our WordPress Website Traffic Blueprint article series, where we show you how to drive new visitors automatically to your website using the WordPress CMS platform.

In Part 1 of this series, we described the process, and explained why using an expertly configured WordPress website is the key to automating traffic to your website …

With an expertly configured WordPress website or blog, all you have to do is add great content consistently to automatically generate more web traffic!

(With an expertly configured WordPress blog, all you have to do to attract new web traffic is post great content consistently!)

In Part Two, we looked at the setup phase. We explained the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your website was built using WordPress.

Where to set up a WordPress site on your domain

(In Part two we show you how to set up WordPress on your domain)

In this article, we will look at the configuration stage of the traffic blueprint. We explain what makes an expertly configured site different from a professionally configured one. You will also discover just what type of work is required to ensure that when all is set up and configured, web traffic will automatically start flowing simply by consistently adding content on your website.

WordPress Traffic Automation System – Configuration Phase

Being able to drive more traffic to one’s website is often cited by many website owners as one of their greatest challenges online. Also, the business landscape is becoming increasingly more competitive worldwide and businesses are exploring any and every opportunity they can to increase their competitiveness online.

The ability to automatically generate traffic on demand can be a tremendous competitive advantage. With an expertly configured website, you have an immediate competitive advantage from the very start.

The Configuration Stage Is What Makes All The Difference

There is a difference between an expertly configured WordPress site and a website that has been professionally set up by an expert website developer but not necessarily configured to take advantage of everything WordPress can offer.

Here’s a simple way to describe the difference:

With a WordPress website that has been expertly configured you get a web presence with an automated online business marketing tool!

A professional website gives you a professional web presence, but an expertly configured site gives you a professional web presence plus an automated online business marketing tool.

(An expertly configured site gives you a professional web presence with a built-in automated online business marketing system!)

Not only does a whole lot more work go into building and integrating an automated online business marketing process into your website, it also takes a special type of expert knowledge.

Allow me to illustrate this with a joke.

Are Experts Worth The Money They Charge?

All was humming along in the widget assembly line when things suddenly ceased working.

As no one could figure out what happened, the floor manager decided to call in an expert to try and fix the problem.

Shortly after arriving, the expert headed out directly to the control box. After staring silently at the wiring diagrams for no more than 5 minutes or so, the expert then took out a teeny-weeny little hammer and made a single tap about two and half cm from the left edge of the box.

Immediately, the machines returned once again to normal.

The plant manager was relieved as he thanked the expert, who left just as quickly as he had arrived.

A couple of days later, the factory manager received an invoice for $5,000.

The manager called the expert, demanding to know why they were expected to pay so much for so little time spent delivering such a minimal amount of work. He then requested an itemized invoice before hanging up.

The next day, an invoice notice arrived on the manager’s desk. Upon opening it, this is what he saw:

ExpertCo Invoice

The number one challenge most businesses face online is being able to drive web traffic to their sites.

In the story we’ve just described, how much money did the widget factory stand to lose when production ground to a halt and no one on the business was able to get things up and running again? Did the expert in our story not have every right to ask to be compensated fairly for investing years building up the knowledge, skills and expertise that allowed him to assess and avert a serious crisis?

Similarly, if you could have a WordPress site set up so all you ever had to do is publish new content and Google, Facebook, Twitter, LinkedIn, YouTube and dozens of other traffic-generating web properties would be immediately notified, how much time and money would this save you?

How much time and money would you save if you could automate the process of driving traffic to your site?

(How much time and money would you save if you could automate the process of attracting new visitors to your site?)

Although experts often make difficult things look simple, it rarely is that simple or easy.

Expertly configuring a WordPress site requires more than adding some pages with content and configuring a few settings. It also involves knowing where to tap! In other words, knowing things like:

  • Which plugins you need to install for certain things to occur on your site.
  • Which 3rd-party accounts need to be set up and activated to achieve specific outcomes
  • Which internal and external settings you need to configure in order to ensure that everything works to plan, etc.

Generating new traffic automatically with WordPress is a process that requires expertise

(Generating web traffic automatically with WordPress is a process that requires knowledge and expertise)

Although this part of the traffic automation system may not seem so technically challenging, it can be quite involved and complicated. The reason why is because it’s not as easy as installing and configuring a solution, configuring some settings in your dashboard area … it’s all of this and much more.

The configuration phase is a complex process that involves your web server, your website or blog, and a number of third-party sites and online services …

The configuration stage involves more than just configuring some WordPress settings

(The configuration stage involves more than just configuring a few settings in WordPress)

If we try to flowchart the configuration process, it would look like this …

A simplistic flowchart of the activities involved in the configuration process

(A simplistic flowchart of the activities involved in the configuration phase)

Let’s examine these steps in more detail.

Configuring The Server

We’re not talking about the process of configuring your webhosting account for site installation purposes. What we are talking about, is tweaking settings in your web server that affect how your website will handle web traffic …

During the configuration phase, your server settings need to be fine-tuned for handling both good and bad traffic

(During the configuration phase, your server settings need to be fine-tuned for handling both good and bad traffic)

Not all web traffic is positive traffic. Some of the web traffic your business can attract will be unwanted traffic like spam, security threats, bot-hacking attempts, etc.

This part of the configuration process, therefore, is all about planning for bad and good traffic and adjusting settings in your server accordingly. This can include things like server-level spam protection and security threat prevention, to configuring your domain and email forwarding, etc …

Have you configured your control panel settings for handling things like emails, page errors, etc?

(Have you configured your webhosting settings for handling things like emails, page errors, etc?)

After your web server settings have been fine-tuned and configured (if required), the next step is to configure a number of third-party sites and services.

Configuring External Sites

The purpose of choosing external sites is that all content gets published from a central location (your WordPress site) and from there, it gets distributed automatically to other parts of your web traffic system, or notify traffic-related web properties and applications.

External Services

Once these external platforms have been added to your traffic network, content with links pointing back to your site will be automatically syndicated to search, social and aggregator accounts. Your content will receive exposure online, helping your business tap into a whole new audience and traffic source.

External Sites & Accounts - Configuration

Some third-party sites will need to have accounts set up before configuring your settings to save time and some will need to be done later, during the automation phase.

For example, you will want to set up the following accounts before configuring your site’s settings:

Google Webmaster Tools

Google Webmasters

(Google Search Console – create a Google-friendly website)

Google Webmaster Tools lets you tell Google about your site’s pages, submit XML sitemaps for faster page indexing, and provides you with essential information, SEO tools and diagnostic reports about your website.

After setting up your account and entering site data, the details can be used to integrate and automate traffic-related settings and notifications in WordPress (e.g. using plugins like Yoast SEO) and other applications.

Google Analytics

Google Analytics

(Google Analytics)

Google Analytics lets you improve your site’s results, SEO, user engagement, marketing activities, and more, by tracking all user behavior, pages visited, keywords searched for, social media referrals, etc.

After setting up your up your Google Analytics account and entered your site details, traffic tracking code can be added to all web pages in WordPress using any of several Google Analytics plugins used with other applications and reporting tools.

Bing Webmaster Tools

Drive more traffic with Bing Webmaster Tools

(Drive more traffic with Bing Data And Tools)

Bing Webmaster Tools is similar to Google Webmaster Tools. Once your account with Bing Webmaster Tools are set up, you can use your details to automate traffic settings in WordPress and other applications.

WordPress.com

WordPress.com

(WordPress.com)

As explained in Part 2, WordPress provides users with a self-hosted (WordPress.org) and a hosted (WordPress.com) option. We recommended choosing the self-hosted WordPress version if you plan to build a professional business presence online.

WordPress.com (the hosted option), however, provides some great features, which can be accessed by various WordPress plugins. We recommend setting up an account at WordPress.com, therefore, and we’ll explain how to integrate this into your traffic generation system in Part Four of this series.

Social Media

Syndicate your content automatically to your social media and social bookmarking accounts and attract new visitors to your site

(Syndicate your content automatically to your social media accounts and drive new visitors to your site)

You will need to set up your social media accounts before you can integrate these with your traffic generation system.

Once you have set up and configured everything, you will be able to syndicate your content automatically to your social media and social bookmarking accounts and attract new visitors to your site.

You should have accounts set up with all of the leading social networks – Facebook, Twitter, YouTube, LinkedIn, Pinterest, etc.

Social Media

There are lots of social bookmarking sites you can set up and syndicate your content to. You don’t need to go crazy, just pick the ones that will work well with your system and/or content sharing tools.

You can syndicate your content to lots of social sites.

(There are loads of social sites you can post your content to. Image source ShareThis.com)

Additional Sites, RSS Aggregators, Etc.

There are a number of emerging technology platforms and content aggregators that can serve as secondary-level sources of traffic. Some are free or provide free accounts, and some offer a range of pricing plans.

For example, here is a content aggregator site that lets you add an RSS feed from your WordPress site …

RebelMouse

RebelMouse

(RebelMouse)

RebelMouse is a news aggregator for your social profiles and RSS feeds. Your content displays in a Pinterest-like format and visitors can follow your social feed.

Practical Tip

There are many different sites and platforms you can incorporate into your traffic blueprint. Please feel free to contact us if you would like to explore some of these further and discuss a configuration plan to suit your needs.

After you have configured your web server and set up accounts with third-party services, it’s time to configure your site.

WordPress Site Configuration

The first step in configuring your WordPress site for traffic is to ensure that your global settings have been correctly set up.

Let’s go over some key areas.

Global WordPress Settings

By default, your WordPress administration area includes a Settings menu that allows you to set up your site’s global settings …

WordPress settings menu

(WordPress admin menu – Settings)

General Settings

Sections like Site Title and Tagline can affect traffic by influencing your site’s SEO, search results, etc …

Settings Menu - General Settings

(Global Settings – General Settings Section)

Writing Settings

The Writing Settings area contains one of the most important and frequently overlooked automated traffic notification systems available to WordPress site owners …

WordPress Settings - Writing Settings

(Settings Menu – Writing Settings Screen)

As stated below the Update Services section,

When you publish a new post, WordPress automatically notifies the following site update services …

Unless you have purposely chosen to discourage search engines from indexing your site – see next section, then your site will automatically ping the list of services entered into the Update Services text box

With an ‘out of the box’ WordPress installation, this section contains only one entry …

Update Services - A Powerful Traffic Feature Of WordPress

(Update Services – A Powerful Traffic Feature Of WordPress)

WordPress lets you notify dozens of update services automatically …

WordPress lets you notify dozens of update services automatically!

(Notify dozens of update services automatically!)

Note: If you need help setting up the list of ping services on your site, we recommend using a professional web services provider. You can find professional WordPress service providers in our WordPress Services Directory.

Reading

This section affects how your content gets seen by readers when they visit your home page and blog pages.

The syndication settings on this page can have an influence web traffic. For example, choosing to display the full content vs summaries of your post, affects how your content shows up in RSS feeds and blog post digests, and could impact someone’s decision to explore your content further, and whether or not they will visit your blog to view the rest of the content from summaries, or read the content in full without the need to click through to your site.

As far as traffic is concerned, however, the most important setting here is whether the Search Engine Visibility checkbox is enabled or not.

Typically, you want to encourage search engines to visit your site. Leaving the box unchecked enables WordPress to ping your update services list when new posts are published (see Writing Settings above). Unless there is a specific reason why search engines should not visit your site, leave this box unchecked …

Global Settings - Reading Settings Section

(Global Settings – Reading Settings)

Discussion Settings

Although discussion settings are mostly concerned with how users engage with content on your site, you have the option to allow notifications to sites linked to from your content, and to allow link notifications from other blogs (pingbacks and trackbacks). This can work for you, but it can also drive bad traffic in the form of SPAM comments …

Global Settings - Discussion Settings Section

(WordPress Settings – Discussion Settings)

Permalinks

Permalinks allow you to create search engine-friendly URLs …

Settings Menu - Permalink Settings

(Settings Menu – Permalinks Screen)

Here are some of the options for configuring your permalink URLs …

Configuring permalinks

(Configuring permalinks)

We have written a detailed tutorial on using WP permalinks here: Configuring Your WordPress Permalinks

Configuring WordPress Plugin Settings

The WordPress developer community makes available plugins that help to add almost every type of functionality imaginable to your website, including traffic generation.

Let’s look at examples of plugin categories and plugins that can help drive more visitors to your site

Blog Defender

Once again, it’s important to configure your website for dealing with the effects of both good traffic and bad traffic. No website is safe from being attacked by hackers.

WordPress Security Plugins stop bad traffic from harming your web presence(Security Plugins help prevent bad traffic from causing your website harm)

Security plugins like Blog Defender help to make your WordPress site invisible to hackers and botnets.

To learn more, go here:

SEO Plugins – Yoast SEO

WordPress SEO plugins help drive traffic by improving your site’s SEO …

WordPress Plugins For SEO - Yoast SEO

(Yoast SEO – WordPress Plugins For SEO)

A plugin like Yoast SEO can improve your website’s SEO. When properly configured, this plugin not only makes your web pages easier for search engines like Google and Bing to index, it also lets you configure how your content will show up in Google’s search results and social media pages, e.g. Facebook, Twitter, and GooglePlus.

WordPress Social Sharing Plugins

Allowing your visitors to easily share your content online can help boost traffic to your site, especially if you post great content that adds real value to readers.

WordPress users can easily add social sharing features to their website using WordPress plugins

(WordPress users can easily add social features to their website using free or inexpensive plugins)

You can easily add social sharing to your website with free or inexpensive WordPress plugins.

Most social plugins allow you to select which sites visitors can share your content to, embed social buttons into your content, set up default notifications, display/hide share counters (e.g. number of shares), etc. Some plugins even allow you to set up protected content areas on your pages which visitors can unlock by linking or tweeting your page.

Configuring WordPress Theme Settings For Traffic Generation

As well as configuring various plugins, many WordPress themes also include features that help you drive more traffic to your site.

For example, in addition to options and settings for configuring the layout and design of your website, many themes also give you options for improving SEO and site linking structure for better indexing, easily add analytics, social sharing buttons, etc …

Many themes can be configured for better traffic results

(Many WordPress themes like Graphene (a highly customizable free theme) can be configured for improved traffic results)

With a number of quality themes, adding social sharing buttons to your site is as easy as clicking a button …

Many WordPress themes come with built-in social sharing features that can be easily enabled on with the click of a button

(Many WordPress themes have built-in social sharing features that can be easily turned on with the click of a button)

WordPress Traffic System Configuration – Other Sections

Last (but by no means least) in the web traffic system configuration process, are the areas that need to be configured outside of the global settings.

This includes:

Website Legal Pages

Once again, when preparing your site for an increase in traffic, it’s important to plan not only for how to handle good and unwelcome traffic but also for all the things that can go wrong when more and more people begin to visit your website.

If you are making money online (or are planning to), you need to ensure that your site is found to comply with regulatory agencies.

Does Your Website Or Blog Comply With The Law?(Does Your Site Comply With The Law?)

If you need help adding compliance pages to WordPress, go here:

Post Tags & Post Categories

Post categories & post tags help improve traffic by allowing search engines to better organize and index your pages.

Post categories help improve traffic by allowing search engines to better index your website.

(WordPress categories help improve traffic by allowing search engines to classify and index your website.)

As we strongly recommend in this article, your website’s categories and tags should be set up earlier on, during the Website Planning Stages.

When configuring your website to automate and improve traffic, you will want to review and make sure that the categories and tags you have set up.

Add A Site Map To Your WordPress Site

A visitor site map that displays all of your site’s pages and posts is not only a useful navigation tool for users, it can also help external sites find more of your web content …

(A site map is not just great for visitors, but for web traffic too!)

(A site map is not just great for visitors, but for traffic too!)

Idea

It’s important to note that an HTML site map and an XML sitemap are not the same thing. Only search engine bots can understand XML sitemaps. Although search engines like Google will index your pages just using an XML sitemap (which a plugin like Yoast SEO can provide – see earlier section), making it easier for visitors to find more pages on your site can result in increased traffic.

Your Site’s 404 Page

When online users enter the wrong URL or click on a hyperlink pointing to a destination on your site that no longer exists, they will normally be greeted with an error page …

Default WordPress 404 Not Found Page

(A WordPress 404 Error Page)

A 404 page can be configured to funnel visitors to your functional pages …

Configuring your 404 page allows you to redirect web traffic that may otherwise be lost.

(Configuring your 404 page allows you to redirect web traffic that may otherwise be lost.)

Tip

Although a 404 error page can be set up in your web server, there are several plugins for WordPress that let you easily configure your 404 page inside your WordPress admin area.

WordPress Traffic System: Configuration Phase – Summary

Once your website or blog has been fully set up and expertly configured, all you need to do to bring traffic is add new content regularly.

The process of expertly configuring your WordPress site, however, can be quite involved and requires the configuration and integration of various elements and external web properties …

Traffic System - Configuration Phase Checklist

(WP Traffic Blueprint – Configuration Checklist)

Important Info

The skills and expertise required to perform this phase of the traffic automation process can take many website professionals a long time to acquire.

Once you have configured your WordPress site, the next step is to automate the aspects of the process that can be automated. This step is addressed in the next article in the WordPress Traffic Blueprint series.

This is the end of Part Three

To read more, click here:

Website Traffic Blueprint Part 3 - How To Automatically Drive More Web Visitors For Your Business With WordPress

Useful Info

This article is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively using a WordPress-powered website and proven web marketing strategies.

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