WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Site Traffic Blueprint Part 4 - Discover How To Turn Your WordPress Blog Into An Automated Traffic MachineWelcome to Part Four of our Website Traffic Blueprint article series, where we explain how to turn a site into an automated web traffic generating machine using WordPress.

So far, here is what we have covered in this series:

In Part One of this series, we explained why using an expertly configured WordPress site is the key to generating automated traffic …

With an expertly configured WordPress blog, all you have to do to automatically bring traffic is add great content consistently!

(With an expertly configured WordPress web site, all you have to do to bring more traffic is add content consistently!)

In Part Two, we looked at the setup phase of the blueprint. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a site, and what to do if your existing website was built with WordPress.

How to set up WordPress on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part 3, we discuss the configuration phase.

In this step, we configure hosting settings, WordPress settings, and external settings that can affect your site’s traffic-getting ability …

How to set up a WordPress website on your domain

(In Part Three you will configure hosting settings, WordPress settings, and external settings that affect your site’s traffic-getting ability)

In this article, we will show you how to set up various WordPress plugins that can help bring traffic automatically to your website or blog.

Why Automating The Traffic-Getting Process Makes Sense

Depending on who you listen to, you could end up investing a couple of hours or more each day promoting your business on social media.

Most businesses simply lack the time, resources and financial means to engage in the kind of content marketing that many marketing experts recommend doing. If you are spending half your day posting updates on Twitter, LinkedIn, or Facebook in addition to researching and writing content for your blog or website, how can anything in your business get done?

Keeping their business up and running is how most small business owners spend their time.

(Keeping a business up and running is how most small business owners spend their time. Infographic source: National Federation Of Independent Businesses)

Many business owners spend most of their time just keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

Research done in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all small businesses surveyed spent around six hours each week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the numbers would most likely be significantly higher.
  • More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Small businesses spend more time every year marketing and promoting themselves online.

(Small businesses are spending more time marketing and promoting themselves online. Infographic source: VerticalResponse.com)

As businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other equally vital areas …

Businesses with limited resources, time, and marketing budgets and many areas to focus on require careful planning of their marketing strategy.

(Businesses with limited budgets, resources, and time and many different business areas to focus on require careful planning of their marketing strategy.)

One other important thing to consider is that, in addition to spending time social media websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These sites can make decisions that affect your business without first consulting you. Why invest so much effort and time building a business on someone else’s real estate? With WordPress (self-hosted), you can control your own real estate and publish your content automatically to other online accounts.

Automating processes to save time is not new. Businesses have been doing it since the Industrial Age. In the Digital Age, however, the availability of many new channels for promoting and marketing a business creates a number of dilemmas for small business owners, especially for those with limited time, resources, and budgets. For example:

  • Which of these marketing channels do you focus more of your time, efforts, and your budget on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Web Traffic Generation Process With WordPress

What we’d like to share with you now, is a free, simple, and effective method for automating your traffic generation process with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which channels you should focus more of your efforts, budget, and time on,
  • Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.

Note

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat sites, strategies, software, and anything designed to “game” or violate the policies and terms of service of services like Facebook, Google, YouTube, etc..

Automating your web traffic doesn't require using black hat techniques!

(Automating your web traffic does not need to involve the use of black hat techniques!)

The purpose of this series of articles is to show you how to automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many small businesses lack the time, resources and budget to engage in the kind of content marketing that many online experts advise. What you want to do, then, is be strategic with your limited time, budget, and resources.

So, instead of posting content to different marketing channels, which is extremely time-consuming …

Posting content to individual marketing channels can be extremely time-consuming!

(Posting content to individual channels is very time-consuming!)

Why not opt for this strategy instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate your content distribution to all other marketing channels.

You can:

  • Distribute content automatically to social media channels and bookmarking sites,
  • Automatically distribute content (and comments) to other blogs and online properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your site as explained in Part 2. Then, expertly configure your site settings as explained in Part 3. Once all of this is in place, you then automate various processes using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation Blueprint – Traffic Generation Plugins

Let’s take a quick look at a number of plugins that can help:

  • Distribute content automatically to social media sites and social bookmarking websites
  • Syndicate comments automatically to other blogs
  • Post content automatically via RSS feeds to other blogs

Jetpack

You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.

Jetpack by WordPress.com

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great functions.

After Jetpack has been installed, you will need to connect the plugin to the WordPress.com account you set up in Part 3

Make sure that Jetpack is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature on Jetpack

(Activate the Publicize feature on Jetpack)

Once this section is configured, you will be able to automatically share your posts on Facebook, Tumblr, Twitter, LinkedIn, GooglePlus, and more …

Share your content on several social media accounts.

(Share your content automatically on several social sites.)

After configuring all of the account and plugin settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize details displays in the post publishing section.

(Publicize settings appear in the publishing section.)

Now, whenever you publish a new post, it will automatically get shared online to every account you have set up …

As soon as new posts are published, they will be automatically shared online.

(As soon as content is published, it is automatically distributed online.)

Go here to learn more about this plugin: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

The native WordPress commenting feature lets your visitors interact with your web site, post new comments, reply to other users and participate in discussions.

You can enhance the WordPress default commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread your content online.

For example, a plugin like CommentLuv (Pro version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they tweet, plus1, or like your post. This plugin will visit the site of the comment author while they type their comment and retrieve their last blog posts, which can be included with their comment when they click the submit button.

CommentLuv Premium version can encourage a greater level of commenting and improve user engagement on your site.

(CommentLuv Pro version can help attract more comments and create more user engagement on your site.)

For more details about the benefits of this plugin, go here:

SocialLinkMachine

Social Link Machine - WordPress content distribution plugin

(Social LinkMachine – WordPress content distribution plugin)

Social LinkMachine is a set-and-forget plugin that lets you syndicate and drip-feed content, build backlinks, include relevant images and videos, and social signals on auto-pilot …

Social Link Machine - syndicate and drip-feed your content automatically to over 30 social websites

(SocialLinkMachine – syndicate and drip-feed your content to over 30 online sites)

With Social LinkMachine installed, you can automatically syndicate your content to many authority platforms, like:

  • Social Bookmarking Platforms: e.g. Deviantart, Folkd, Instapaper, Reddit, etc.
  • Blogs: e.g. Blog.com, Rebel Mouse, WordPress.com, etc.
  • Social Media Platforms: Google Plus, YouTube, etc.
  • Image Sharing Platforms: e.g. Flickr, etc.
  • Document Sharing: e.g. Docdroid, Sendspace, etc.

To learn more about the benefits of using this plugin, go here: Social LinkMachine

Also, if you would like to know more about setting up social media monitoring (so you can get actionable information about your content marketing efforts), we have written a detailed article about social media measurement tools that are worth knowing about. Go here to learn more:

Useful Information

The above are just some examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Content Distribution Stage – Summary

Once your website or blog and plugins have been set up and expertly configured, all you have to do then to begin attracting more traffic is post new content on a regular basis.

Practical Tip

We have created a complete email training series aimed at helping you never run out of content for your website or blog:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next section of our WordPress Traffic Automation System series.

This is the end of Section 4

To read more, click here:

Web Site Traffic Blueprint Part Five - A Complete Guide To Generating More Website Visitors For Your Business Automatically With WordPress

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Web Site Traffic Blueprint Part 5 - How To Automatically Increase Your Traffic For Your Business With WordPressWelcome to Part Five of our Web Traffic Blueprint article series, where we explain how to drive new traffic automatically to your website using the WordPress CMS.

So far, we have covered the following in this series:

In Part One, we explained why using an expertly configured WordPress website is the key to automating traffic to your site …

With an expertly configured WordPress website, all you have to do to bring more traffic is post content on a consistent basis!

(With an expertly configured WordPress site, all you have to do is add great content on a regular basis to automatically generate more traffic!)

In Part 2, we focused on the setup phase of the blueprint. We helped you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your existing website was built using WordPress.

Where to set up a WordPress site on your domain

(In Part 2 we show you how to set up a WordPress site on your domain)

In Part Three, we look at important configuration decisions. We configured web hosting settings, WordPress settings, and external settings that can affect your site’s traffic-getting ability …

How to set up a WordPress web site on your domain

(In Part 3 we show you how to configure hosting settings, internal settings, and external settings that can affect your website’s traffic-getting ability)

In Part Four, we discussed ways to automate traffic to your website with plugins.

Publish once to WordPress and automate the distribution of your content to all other marketing channels!

(Publish once to WordPress and automate the distribution of your content to all other services!)

In this section of the WordPress web traffic automation blueprint series, we discuss ways to optimize the traffic-getting process using different tools and strategies.

WordPress Traffic Automation System – Systems

In addition to having an expertly configured WordPress website or blog, the key to generating consistent traffic of high quality is having a clearly-defined business vision, careful digital planning, and good systems and process in place.

Consistent traffic is the product of business vision, sound planning, and systems

(Generating regular traffic is the product of having a clear business vision, planning, and systems)

Let’s review the systems that will help you grow and manage all traffic.

These systems include:

  • Marketing Systems – How you create new traffic for your business.
  • Technical Systems – How you ensure that your digital presence remains operating efficiently for receiving traffic.
  • Business Systems – How you manage and respond to traffic.

Use systems to grow, automate, and manage your traffic

(Use systems to grow, automate, optimize, and manage your traffic)

Let’s briefly review how important these systems are for optimizing traffic:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive traffic to your business. Your marketing systems can be tested by asking questions such as:

  • What channels do you plan to use to drive traffic (e.g. blogging, PPC advertising, video marketing, etc)?
  • What resources and portion of your budget will you apply to these marketing channels?
  • How will you create and optimize your content, sales funnels, and run your marketing campaigns?
  • How will you track conversions and measure the ROI of your marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help generate some intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create web content better targeted to your audience.

Technical Systems

Your technical systems ensure that your web presence remains up and running for receiving new traffic. There’s no point sending traffic to your site if your site is down or your pages are taking a long time to load.

Your systems include handling technical areas like webhosting, website maintenance and support, installing and updating new software (e.g. plugins), customization, integration, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who is looking after my server?
  • Who will look after my website and keep my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential issues can be minimized if your website planning and setup and configuration phases have been completed correctly. As with all technology, however, you should expect to face problems. Your technical systems need to be robust enough to handle these.

Business Systems

You need good business systems and processes in place to help you manage and respond to the influx of new traffic. This includes:

  • Communication systems
  • Resources management – human, financial
  • Handling leads and sales inquiries
  • Order fulfillment
  • Customer training/service
  • etc.

If you plan to outsource your digital marketing and technical services, then make sure you have implemented good systems to manage all outsourcing.

WordPress Web Traffic Automation Blueprint – Optimizing Traffic Generation

With clear business objectives and great systems in place, all you need to focus your efforts on is growing a “traffic loop”.

Let’s walk through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the diagram below …

WordPress can help implement and optimize a traffic loop

(Implementing an effective traffic loop)

Increase Reach & Visibility

Step 1 of the process is to get your business exposed to as many traffic generation sites and channels as your time and resources will allow.

Traffic Optimization Tips
  • An expertly configured WordPress site allows you to instantly share your content on social media accounts like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content on your site.
  • As mentioned earlier, investing in some paid advertising (e.g. pay-per-click ads) can help you generate some initial data, which you can use to create content better targeted to your audience’s needs.
  • Repurpose your content to leverage different media formats.
  • Continue learning about ways to get visitors using methods like paid advertising, podcasts, joint ventures, etc.
Tools And Methods

See earlier sections of this article series for a number of useful tools, plugins, and methods we’ve already covered to help you reach more potential users.

Also, ask us about WordPress plugins that let you easily add the following to your website or blog:

  • Share your posts online with others,
  • Run contests, offer discounts or downloads for likes/shares,
  • Display user generated content, feeds, etc.
  • Distribute content online in different media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more content out there is great, but to make this activity more effective, your content needs to build authority and credibility with visitors.

Publishing better quality content not only helps to establish your credibility, it also improves your chances of getting it shared on other sites and viewed by more people and hence more visitors.

Useful Tips
  • Create and publish content that will add value to users and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
  • Consider publishing expert guides that can be sold or distributed online (e.g. sell on Clickbank.
Tools, Plugins, & Strategies

If you need topics for posting content on your site, we recommend subscribing to our FREE email training course on content marketing here:

Also, if you haven’t already, contact us to learn more about plugins that let you easily add the following to your WordPress site:

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by growing a list or starting an online membership site.

With “Traffic On Demand,” your traffic comes from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate traffic with a single blog post or email.

Tips
  • Encourage users to leave comments and start discussions on your site.
  • Add an email newsletter and encourage people to subscribe.
  • Add a paid or free membership site.
  • Create or join a Facebook/LinkedIn Group.
Tools And Strategies

There are many solutions and plugins that can help grow your influence and improve user engagement. For example:

  • Autoresponders (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums and Discussion Groups (e.g. bbPress, BuddyPress)
  • Polls & Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs/Problems And Provide Solutions

By taking advantage of incoming traffic to listen to what problems your users are trying to solve, you can have an endless funnel of ideas for developing new services, products, and solutions, all of which provide new opportunities for generating additional web traffic.

Traffic Tips
  • Create a free or paid e-learning program.
  • Publish a PDF guide that can be sold or distributed online (e.g. sell on Clickbank.
  • Consider adding e-commerce to your business.
Plugins, Tools, And Methods

If you plan to provide services and products online (as opposed to just providing information), then some of the more useful plugins you may want to consider adding to your website include:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new traffic opportunities.

You should have already installed an analytics tool (e.g. Google Analytics) on your site. Make sure you understand the metrics and features and can interpret the data.

WordPress Traffic Automation System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

  • Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods if required to build authority, trust, and credibility, and also to increase engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you automate and optimize the process of driving visitors to your website and build a more successful business online.

Web Site Traffic Blueprint Part Five - How To Turn Your WordPress Web Site Into A Traffic Machine

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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WordPress Traffic Automation Blueprint – Part 3 (Configuration)

This is part 3 of a 5-part series on how to create an automated traffic generation system for your WordPress site. In this tutorial, you will learn how to configure the essential settings of the WordPress automated traffic system.

Web Site Traffic Blueprint Part 3 - Learn How To Attract More Web Visitors For Your Business

Welcome to Part 3 of our WordPress Website Traffic Blueprint article series, where we show you how to create an automated traffic generating machine using the WordPress CMS platform.

In Part 1 of this article series, we described the process, and explained why using an expertly configured WordPress website is the key to generating automated web traffic …

With an expertly configured WordPress website, all you have to do to automatically drive web traffic is add great content regularly!

(With an expertly configured WordPress web site, all you have to do to automatically begin attracting web traffic is add new content on a regular basis!)

In Part 2, we focused on the setup phase of the traffic automation process. We explained the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your site was built with WordPress.

Where to set up WordPress on your domain

(In Part two we show you how to set up a WordPress site on your domain)

In this section, we will discuss the configuration stage of the WordPress traffic automation system. You will learn how to configure a WordPress site to get new visitors automatically when you post new content on your site.

WordPress Web Traffic Automation Blueprint – Configuration Phase

Being able to attract more visitors to one’s website is often cited by most business owners as their greatest challenge online. Businesses are becoming ever more competitive and are looking for any advantage they believe will increase their competitiveness online.

Having the ability to generate traffic on demand is a huge advantage over the competition. For WordPress users, having an expertly configured website allows their business to get off with a flying start from the moment their site is launched.

The Difference Is In The Configuration Process

There is a difference between an expertly configured WordPress site and a website that has been professionally installed and set up by a web-building expert but not necessarily configured to its fullest advantage.

Here’s a simple way to explain the differences:

With a WordPress site that has been expertly configured you get a professional web presence plus online business marketing automation!

A professional site gives you a web presence, but an expertly configured website gives you a professional web presence and an automated online business marketing process.

(An expertly configured website gives you a professional web presence with an automated online business marketing system!)

Not only does a whole lot more labor go into building and integrating an automated online business marketing system into your website, it also takes a special type of expertise.

Let’s illustrate this with an amusing little story.

A True Story (Kind Of) …

Everything was going fine in the widget-making plant when things came to a sudden stop.

As no one could figure out what happened, the manager decided to call in an expert to fix the problem.

The expert arrived shortly afterward and, without saying a word, went immediately to the main control box. After staring silently at the circuit board for less than 5 minutes or so, the expert then took out a little hammer and made a gentle tap about 1 cm from the left corner of the unit.

Immediately, the plant came back to life.

The manager was grateful and relieved as he thanked the expert, who left just as quickly as he had arrived.

A couple of days after resolving the incident, the factory manager received an invoice for the sum of $5,000.

The manager called the expert, demanding to know why they were being charged such a ridiculously high fee for less than five minutes work and then requested an itemized invoice before hanging up.

The next day, an invoice statement arrived and was placed in the manager’s in-tray. Upon opening the envelope, this is what he saw:

invoice statement

The main challenge most businesses face online is being able to consistently drive web traffic to their sites.

How much money did the gizmo factory stand to lose when the machines ground to a halt and no one in the factory floor had the expertise to fix it? Did the expert in our story not have the right to demand fair compensation for years spent building up the knowledge, skills and expertise that allowed him to repair a very costly problem?

Similarly, if you could have your WP website fully set up and configured so all you have to do is publish new content and search engines, social sites and dozens of other web properties would be immediately notified, how much time and money would you save?

How much time and money would you save if you could automate the process of attracting new visitors to your site?

(How much time and money would you save if you could automate the process of driving traffic to your site?)

Although many experts often make difficult situations and problems look simple, it rarely is that simple or easy.

Expertly configuring a WordPress site is more than just installing a website and configuring some of the site settings for a client. It also requires knowing where to tap! This includes knowing things like:

  • Which plugins you need to install to add certain functionalities to your site.
  • Which services you need to set up to get certain results
  • Which internal and external settings need to be configured to make sure things function to plan, etc.

Driving traffic automatically with WordPress is a process that requires expertise

(Driving web traffic automatically with WordPress is a process that requires knowledge and expertise)

Although this part of the traffic automation system may not seem so technically difficult, it can be quite complicated. It’s not as easy as installing a plugin, clicking on a button or two … it’s all this and much more.

The configuration stage involves the integration of many different components including your web server, your WP site, and various external sites and/or online services …

The configuration stage involves more than just configuring some WordPress settings

(Expertly configuring your website involves more than just configuring a few WordPress settings)

If we try to flowchart the activities involved in the configuration process, it would look like this …

A simplified flowchart showing all the steps involved in the configuration phase

(A simplistic diagram showing the steps involved in the configuration phase)

Let’s examine these steps.

Your Web Server – Configuration

We’re not talking about the process of configuring your web hosting account for site installation purposes. What we are talking about, is configuring settings and options in your web hosting account specifically for handling all web traffic …

During the configuration phase, your web server settings need to be checked for handling both good and bad traffic

(During the configuration phase, your hosting account settings need to be fine-tuned for handling both good and bad traffic)

Not all traffic is welcome traffic. Some of the web traffic your site will attract will be unwanted traffic like spam, malicious threats, brute-force bot attacks, etc.

This stage of the configuration process, therefore, requires evaluating your needs, planning for good and unwelcome traffic and adjusting settings in your server accordingly. This includes things like configuring server-level spam protection and threat prevention, to configuring domain and email forwarding, setting up error page redirections, etc …

Have you configured your control panel settings for handling things like emails, page errors, etc?

(Have you configured your webhosting settings for handling things like email forwarding, page error redirections, etc?)

After checking your server settings and configuring these (if required), the next step is to set up and configure various external sites or online services.

External Sites

The purpose of adding external sites is that all content should be published from one central location (your WordPress site) and from there, it will automatically get syndicated to other parts of your web traffic generation system, or notify traffic-related web properties and applications.

External Accounts

Once these external platforms have been added to your configuration, content linking back to your site will get automatically posted to these platforms, indexed by search engines and shared to other social networks, even to visitors attracted to the platform itself. Your site will be exposed to new sources of traffic and new audiences.

External Accounts

Some web properties and online solutions will need to be set up before configuring your WordPress site’s settings to save time and some will need to be done later, during the automation phase.

For example, you will want to set up the following accounts:

Google Webmaster Tools

Google Webmasters - create a Google-friendly website

(Google Search Console)

Google Search Console lets you inform Google about your site’s pages, submit XML sitemaps for automatic page indexing, and provides site owners with useful information, tools, and reports about their website.

Once your Google Search Console account is set up, this information can be used with traffic-related settings in WordPress (e.g. using plugins like Yoast SEO) and other applications.

Google Analytics

Google Analytics

(Google Analytics)

Google Analytics lets you improve your site’s traffic performance, SEO, marketing campaigns, and more, by tracking all user engagement, pages visited, keywords searched for, social media referrers, etc.

Once your Google Analytics account has been set up, traffic monitoring data can be integrated with WordPress using plugins and instantly fed to other useful applications.

Bing Webmaster Tools

Drive more traffic with Bing Webmaster Tools

(Drive more traffic with Bing Data And Tools)

Bing Webmaster Tools is similar to Google Webmasters. Once your account has been set up, your information can be used to automate web traffic settings in WordPress (e.g. using plugins like Yoast SEO) and other applications.

WordPress.com

WordPress.com

(WordPress.com)

As discussed in Part Two, WordPress offers users a self-hosted and a hosted option. We recommended choosing the self-hosted WordPress option if you are planning to grow a professional online presence.

WordPress.com (the hosted option), however, provides a number of useful tools, which various WordPress plugins can access. We recommend setting up an account with WordPress.com, therefore, and we’ll show you how to integrate this into your automated web traffic system in Part 4 of this article series.

Social Media And Social Bookmarking Accounts

Syndicate your content automatically to your social media accounts and get new visitors to your site

(Syndicate your content automatically to your social media and social bookmarking accounts and get new traffic to your site)

You will need to have already set up your various social accounts in order to configure these as part of your traffic generation system.

After setting up and configuring everything, you will be able to syndicate your content automatically to your social media sites and drive new visitors to your site.

Set up accounts with all of the big social networks – Facebook, Twitter, LinkedIn, YouTube, Pinterest, etc.

Social Media And Social Bookmarking

There are lots of social sites you can set up accounts with. You don’t need to go crazy, just select those that will work well with your system and/or content sharing tools.

You can syndicate your content to lots of social sites.

(There are loads of social sites you can syndicate your content to. Image: ShareThis.com)

Additional Solutions, Content Aggregators, Etc.

There are many online web platforms and RSS aggregators that can serve as secondary sources of traffic. Some are free or provide free plans, and some are paid services.

For example, here is a content aggregator site that allows you to add an RSS feed from your WordPress blog …

RebelMouse

RebelMouse - Publishing platform for distributed content

(RebelMouse)

RebelMouse is a news aggregator for your social profiles and RSS feeds. Your content displays in a Pinterest-like format and users can follow your RebelMouse account.

Tip

There are various technologies and third-party applications you can incorporate into your web traffic system. Please contact us if you would like to explore your options and discuss a strategy to suit your needs.

After you have configured your server settings and set up accounts with external services, it’s time to configure your site’s settings.

WordPress – Configuring Your Web Site

The first step in configuring your site for traffic is to ensure that your global settings have been set up correctly.

Let’s go over some of the important points.

Global WordPress Settings

By default, all WordPress installations include a Settings section that allows you to set up your site’s global settings …

WordPress dashboard menu - Settings

(WordPress settings section)

General Settings

Fields like Site Title and Tagline can influence your site’s SEO, search listings, etc …

Settings Menu - General Settings

(WordPress Settings – General Settings)

Writing

The Writing Settings section contains an important and frequently overlooked built-in traffic notification system …

Global Settings - Writing Settings

(WordPress Settings – Writing Settings Section)

As described in this section,

When you publish a new post, WordPress automatically notifies the following site update services …

Unless you or your webmaster have specifically configured your site settings to discourage search engines from indexing your site, then your site will automatically ping the services entered into the Update Services text area

By default, this section displays only one entry …

Writing Settings - Update Services

(WordPress Update Services)

WordPress lets you notify dozens of update services automatically – just add a list containing all of the update services you want notified to this section …

WordPress lets you notify dozens of update services automatically!

(Notify dozens of update services automatically with WordPress!)

Note: If you need help setting up the list of ping services on your site, we recommend using a professional web services provider. You can find professional WordPress service providers in our WordPress Services Directory.

Reading

This section affects how visitors will see your content when they visit your home page and blog pages.

The syndication settings in this section can influence traffic. For example, your choice of displaying the full text vs summaries of your post, affects how your content appears in RSS feeds and RSS email campaigns, and could affect someone’s decision to explore your site further, and whether or not they will visit your site to view the rest of the content from summaries, or read the content in full without the need to click through to your site.

As far as your traffic system is concerned, however, the main setting in this section is whether the Search Engine Visibility check box is enabled or not.

Generally, you want to encourage search engines to visit your site. Leaving this box unchecked enables WordPress to notify the list of update services whenever new posts get published (see Writing Settings above). Unless you have a specific reason why search engines should not visit your site, make sure this box is left unchecked …

Global Settings - Reading Settings Section

(Global Settings – Reading Settings)

Discussion Settings

Although the settings in this section are mostly concerned with how users engage with content on your site, you have the option to allow notifications to sites linked to from your articles, and to allow link notifications from other blogs (pingbacks and trackbacks). This can work for you, but it can also drive bad traffic in the form of SPAM comments …

WordPress Settings - Discussion Settings

(Global Settings – Discussion Settings)

Permalinks

Your Permalink settings allow you to display posts with search engine-friendly URLs …

Global Settings - Permalinks

(Global Settings – Permalinks)

Here are some of the options for configuring your post permalinks …

Configuring post permalinks

(Configuring permalinks)

We have created a detailed tutorial on using permalinks here: Using Permalinks To Improve Your WordPress SEO

WordPress – Traffic Generation Plugins

WordPress provides users with plugins that help to add just about every kind of functionality to your site, including traffic generation.

Let’s take a brief look at examples of plugin categories and plugins that can help drive more traffic to your site

Blog Defender Security Plugin

Once again, it’s important to configure your site for handling both good traffic and bad traffic. Regardless of the type of business you run or plan to run online and how small you think your web presence is, web security is something you cannot afford to ignore.

Security Plugins help prevent bad traffic from causing your website harm(Security Plugins help prevent bad traffic from harming your web presence)

Security plugins like Blog Defender help to make your WordPress blog invisible to bot and hacker attacks.

Go here for more information:

WordPress SEO Plugins – Yoast SEO

SEO plugins help drive more traffic by improving improving how search engines like Google and Bing find and index your web pages …

Yoast SEO - WordPress SEO Plugin

(WordPress SEO plugins help drive more traffic by making your website more search engine friendly)

A plugin like Yoast SEO can significantly improve your SEO. Properly configured, this plugin not only makes your web pages easier for search engines like Google to index, it also gives you control over how your content is presented to Google’s search results and social media pages, e.g. Facebook, Twitter, and Google+.

Social Plugins

Allowing your visitors to share your content with their own networks can help drive more traffic to your site, especially if you publish content that adds value to readers.

You can add social sharing to your website easily with WordPress plugins

(You can easily add social sharing buttons to your website with free or inexpensive WordPress plugins)

There are loads of social sharing plugins to choose from.

Many social plugins let you choose which social sites your content can be shared to, embed social buttons into your content, set up default notifications, display/hide share counters (e.g. number of followers), etc. Some plugins even allow you to protect content or downloads which visitors can unlock by sharing your page.

Configuring WordPress Traffic Generation Theme Features

As well as configuring various plugins, many WordPress themes also include features that help grow your site’s traffic.

For example, in addition to options and settings for configuring the layout and design of your site, many themes also provide built-in options for improving SEO and site navigation structure for faster indexing, add analytics, social sharing buttons, etc …

Many themes allow you to configure options and settings for improved traffic results

(Many WP themes like Graphene (a free theme) can be configured for improved traffic results)

With many quality themes, adding social sharing features to your content is as easy as clicking a button …

Many WordPress themes include built-in social sharing features

(Many WordPress themes provide users with built-in social sharing features)

Additional Areas Of WordPress To Configure For Improved Traffic Flow

Last but not least in the configuration process, are the areas that need to be set up outside of the global settings.

These include:

Compliance Web Pages

Once again, when preparing your website for an increase in traffic, it’s important to plan not only how to handle good and bad traffic but also for all the situations that can seriously affect your business as more and more people begin to visit your website.

If you engage in any form of business online (or plan to), it’s important that your site is compliant with legal requirements of government agencies that regulate online business practices.

Does Your Website Comply With All Legal Requirements?(Is Your Website Compliant?)

We have written a detailed article on the importance of having a legally compliant website here:

Post Tags & Categories

WordPress post categories and tags help search engines index your pages, which improves traffic.

Post categories help improve traffic by improving your site's SEO.

(Post categories help search engines better organize and index your web pages, which helps you get more traffic.)

As we strongly recommend in this article, it’s best to set up your website’s tags and categories earlier on, during the Website Planning Stages.

When considering ways to automate and improve web traffic, you will want to review and make sure that the post tags and post categories that have been set up.

Add A Site Map

A site map that lists all of your posts and pages to visitors is not only a useful navigation tool for users, it can also help external sites find your web content …

(Site Map - great for site visitors and beneficial for web traffic too!)

(Site Map – great for site visitors and beneficial for traffic too!)

Idea

It’s important to note that an HTML site map and an XML sitemap are different things. Although search engines like Google can index your pages just from an XML sitemap (which plugins like Yoast SEO can provide – see earlier section), allowing visitors to find more pages on your site can result in increased traffic.

404 Page Not Found – Another Source Of Web Traffic!

When visitors searching online for your website enter the wrong URL or click on a link pointing to an incorrect destination on your site, they will normally be greeted with a 404 Not Found error page …

A WordPress 404 Page

(A WordPress 404 Page)

Configuring your 404 page allows you to recover traffic that may otherwise be lost. …

Configuring your 404 page allows you to redirect web traffic that may otherwise be lost.

(Configuring your 404 Error Page allows you to redirect web traffic that may otherwise be lost.)

Useful Tip

Although a 404 Not Found error page can be set up in your server, there are several WordPress plugins that let you easily configure your 404 page inside your WordPress admin.

WordPress Traffic System: Configuration Process – Summary

Once your website has been fully set up and expertly configured, all you need to do is publish web content consistently to automatically generate web traffic.

The process of expertly configuring your WordPress site, however, is quite involved and elaborate , requiring the configuration and integration of various elements and web properties …

Traffic Blueprint - Configuration Checklist

(Traffic System – Configuration Phase Checklist)

Important Info

The kind of skills and knowledge involved in expertly configuring a WordPress site typically takes many web developers a long time to acquire.

Once you have expertly configured your WordPress site, the next step is to automate the aspects of the process that can be automated. This step is covered in the next article in our series.

This is the end of Part 3

To read more, click here:

Web Site Traffic Blueprint Part Three - Discover How To Grow Your Web Visitors For Your Business Using WordPress

Useful Info

This tutorial is part of an article series designed to help small business owners learn how to grow their business online with a WordPress-driven website and proven marketing strategies that are easy to implement.

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