WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Traffic Blueprint Part 4 - How To Automatically Get More Website Traffic For Your Business Using WordPressWelcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to create an automated web traffic generating machine using WordPress.

So far, we have covered the following in this article series:

In Part 1 of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated web traffic …

With an expertly configured WordPress website or blog, all you have to do to start driving traffic is add great content regularly!

(With an expertly configured WordPress website, all you have to do to automatically attract more traffic is post new content on a consistent basis!)

In Part 2, we discuss the setup phase. We explain the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site has been built with WordPress.

Where to set up a WordPress website or blog on your domain

(In Part 2 we show you how to set up a WordPress website on your domain)

In Part 3, we discussed the configuration phase of the automation process.

In this step, we configure all the settings that can affect your site’s ability to generate traffic automatically …

How to set up a WordPress web site on your domain

(In Part 3 we show you how to configure all the settings that can affect your website’s traffic-getting ability)

In Part 4, we look at ways to automate your traffic with different WordPress plugins.

Why Automating Your Traffic-Getting Process Makes Sense

Depending on who you talk to, you could find yourself trying to spend an hour or two per day (or more) posting content on social media in addition to trying to run your business, creating content and managing your web presence.

Many business owners simply lack the time, resources and budget to engage in the kind of content marketing that many marketing experts advise. If you are spending half your day posting updates on Facebook, Twitter, or LinkedIn in addition to researching and writing content for your blog or website, how will you get anything else in your business done?

Keeping a business up and running is how most small businesses spend their time.

(Keeping their business running is how most small business owners spend their working hours. Infographic source: National Federation Of Independent Businesses)

Many business owners spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:

  • Almost half of all small businesses surveyed spent around 6 hours each week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be even higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Small businesses are spending more time each year marketing and promoting themselves online.

(Businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse.com)

As small businesses spend increasingly larger amounts of time promoting and marketing themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other important areas …

Businesses with limited time, resources, and budget and many different business areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited budget, time, and resources and many areas to focus on require careful planning of their marketing strategy.)

One other important thing to consider is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These companies can and will make decisions that can significantly impact your business without prior warning. Why invest so much effort and time building a business on rented real estate? With WordPress, you can control your own virtual real estate and post your content automatically to other online accounts.

Investing in automation to save time is not new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the availability of so many new channels for promoting and marketing a business online creates a number of dilemmas for business owners and business managers, especially for those with limited time, resources, and budgets. For example:

  • Which marketing channels should you focus more budget, time, and your efforts on?
  • Should you invest so much time and effort building assets on sites that you do not control (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What I’d like to show you now, is a free, simple, and effective formula that lets you automate the traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website and social media,
  • Save money on content creation and unnecessary online marketing channels,
  • Determine which marketing channels you should invest more of your budget, time, and your efforts on,
  • Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.

Warning

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat strategies, tools, sites, and anything that violates the terms of service and policies of companies like Twitter, Google, Facebook, etc..

Web traffic automation doesn't require the use of black hat methods!

(Automating your web traffic does not require the use of black hat techniques!)

What we are focusing in this series of articles is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites visited by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen that most business owners lack the time, human resources and budget to engage in the kind of content marketing that many experts prescribe. What you want to do, then, is be strategic with your limited time, budget, and resources.

So, instead of choosing this approach …

Posting content to marketing channels one by one is extremely time-consuming!

(Posting content to different services one by one is extremely time-consuming!)

Why not use a smarter, time-saving approach like this instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate the distribution of your content to all other services.

You can:

  • Distribute content automatically to social media sites and bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and web properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your site as shown in Part 2. Then, expertly configure everything as explained in Part Three. After all this is in place, you can then automate your content distribution using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation Blueprint – Traffic Generation Plugins

Let’s take a brief look at a number of traffic-generation WordPress plugins that can help to:

  • Post content to social media sites and social bookmarking accounts
  • Syndicate comments automatically to other blogs
  • Syndicate content to other blogs via RSS feeds

Jetpack

You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, Google+ and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great functions.

After Jetpack has been installed, you will need to connect the plugin to the WordPress.com account you set up in Part Three

Make sure the Jetpack plugin is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature

(Jetpack – Publicize)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Twitter, Facebook, Google+, LinkedIn, and more …

Share your posts on several social media accounts.

(Distribute your content to several social media accounts.)

After all settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize details displays in your publishing area.

(Publicize account details in the publishing area.)

Now, as soon as you publish a new post, it will automatically be shared online to every account you have set up …

As soon as new posts are published, they will be automatically distributed online.

(As soon as new content is published, it is automatically syndicated online.)

The Jetpack plugin provides you with a hands-free, automated way to create more exposure online for your content on social media networks.

CommentLuv

CommentLuv

(CommentLuv)

The WordPress commenting function lets your visitors interact with your site, post new comments, reply to existing comments and engage with your content.

You can enhance the WordPress default commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to spread and share your content around.

For example, using a plugin like CommentLuv (Pro version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they tweet, plus1, or like your post. This plugin will visit the comment author’s site while they are typing their comment and retrieve their latest blog posts, which can be included at the bottom of their comment when they click the submit button.

CommentLuv Pro version can help attract more comments and traffic and improve user engagement on your web site.

(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your website.)

To learn more about using this WordPress plugin, go here:

SocialLinkMachine

Social Link Machine - WordPress content distribution plugin

(Social LinkMachine – Set-and-forget content distribution plugin for WordPress)

Social Link Machine is a WordPress plugin that allows you to automatically syndicate your content, build backlinks, include relevant videos and images, and create 2nd-tier links and social signals on auto-pilot …

Social LinkMachine - drip-feed your content to dozens of social platforms

(Social Link Machine – syndicate and drip-feed your content automatically to many online sites)

With Social Link Machine installed, you can automatically drip-feed content to many social platforms, such as:

  • Social Bookmarking Platforms: e.g. Delicious, Diigo, Instapaper, Zotero, etc.
  • Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
  • Social Media Platforms: Google Plus, YouTube, etc.
  • Image Sharing: e.g. Flickr, etc.
  • PDF Sharing Platforms: e.g. Issuu, Gett, etc.

Visit this website to learn more about using this handy plugin: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing campaigns), we have created a comprehensive article listing a number of social media measurement tools and technologies that are worth checking out and knowing about. Go here for more information:

Useful Info

The above are just a few examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Content Distribution Stage – Summary

Once you have your site and plugins expertly configured and set up, all you then have to do to start attracting traffic is add fresh content on a consistent basis.

Tip

We have created a complete email email-based training course aimed at helping you come up with limitless content for your website or blog:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next article in the WordPress Traffic System series.

This is the end of Section 4

To keep reading about this topic, click here:

WordPress Website Traffic Blueprint Part Five - Learn How To Create An Automated Traffic Generation Machine With WordPress

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Web Site Traffic Blueprint Part Five - A Complete Guide To Driving More Traffic To Your Business Automatically Using WordPressWelcome to Part Five of our Web Traffic Blueprint article series, where we show you how to grow your business online automatically using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1 of this series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website is the key to automating traffic to your website …

With an expertly configured WordPress website or blog, all you have to do to bring web traffic is publish great content regularly!

(With an expertly configured WordPress website or blog, all you have to do to automatically bring web traffic is post new content regularly!)

In Part 2, we discussed the setup phase. We explained the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your site has been built with WordPress.

Where to set up a WordPress website or blog on your domain

(In Part 2 we show you how to set up WordPress on your domain)

In Part 3, we look at the configuration phase. We explained how to configure all the settings that can affect your website’s traffic-getting ability …

How to set up WordPress on your domain

(In Part 3 you learn how to configure all the settings that can affect your site’s traffic-getting ability)

In Part 4, you learned how to set up various plugins that can get new traffic automatically to your website.

Publish once to WordPress and automate the distribution of your content to all other channels!

(Publish once, automate the rest!)

In Part 5 of the WordPress web traffic automation blueprint article series, we look at ways to optimize the traffic generation process using various tools and strategies.

WordPress Web Traffic Blueprint – Traffic Optimization Systems

In addition to getting your WordPress website or blog expertly configured, generating high-quality traffic on a consistent basis is the result of a clear business vision, great digital planning, and great systems in place.

Optimized traffic is the product of business vision, sound planning, and systems

(Automating traffic is the result of having a clear business vision, sound planning, and great systems)

Let’s review briefly the systems that will help you grow and manage this traffic.

These include:

  • Marketing Systems – The processes and strategies used to create traffic for your business.
  • Technical Systems – The systems used to ensure that your digital presence remains up and running for receiving traffic.
  • Business Systems – The systems used to manage and respond to new traffic.

Use systems to grow, automate, and manage your web traffic

(Systems help you grow, automate, optimize, and manage your traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive traffic to your website. Your online marketing systems can be tested by asking questions such as:

  • What channels do you plan to use to generate new traffic (e.g. blogging, PPC advertising, video marketing, etc)?
  • How will you apply your budget and resources to these marketing channels?
  • Who will create and optimize your content and run your marketing campaigns?
  • How will you track conversions and measure the results of your online marketing campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help generate some initial results. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems and processes keep your web presence optimized for receiving traffic. There’s no point sending traffic to your website if your site is down or your web pages are taking a very long time to load.

Your systems need to handle technical areas like webhosting, site maintenance and support, installing, configuring, and updating new software (e.g. plugins), integration, customization, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who is looking after my server?
  • Who looks after my website and keeps my site, plugins, themes, etc. maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if any problems occur?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. As with all technology, however, there will always be new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems in place to help you manage the influx of traffic. This includes:

  • Communication systems
  • Resources management – human, financial
  • Handling sales enquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you intend to outsource key aspects of your digital marketing and technical support, then make sure you also implement good systems to manage all outsourcing.

WordPress Traffic Automation System – Traffic Optimization Strategies

With clear business objectives and great systems in place, all you need to focus on are ways to grow, optimize, and further automate a “traffic loop”.

Let’s go through an example of implementing, optimizing, and automating a traffic loop. Take a look at the illustration below …

An effective traffic loop

(An effective traffic loop)

Increase Reach & Visibility Online

Step 1 of the process is to increase visibility for your business.

Useful Tips
  • An expertly configured WordPress site allows you to instantly share your content on traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
  • As mentioned earlier, investing in some paid advertising can help generate some initial data, which you can use to create web content targeted specifically to your audience.
  • Repurpose your content to leverage different media formats.
  • Continue learning about ways to attract more website visitors using methods like Twitter ads, solo ads, StumbleUpon, etc.
Plugins, Tools, And Strategies

We’ve already covered many useful tools, plugins, and strategies in earlier sections of this article series.

Also, learn more about plugins that allow you to easily add the following to your website or blog:

  • Share your posts online,
  • Run contests, offer discounts/downloads for likes/shares,
  • Display user generated content, feeds, etc.
  • Distribute content online in different media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more content out there is a great first step, but to make this activity more effective, your content needs to be building authority and credibility with your audience.

Publishing authoritative content improves your chances of getting more views from social sharing and hence more traffic.

Useful Tips
  • Focus on creating content that adds value to users and that showcases your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
  • Consider publishing an educational guide that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.
Tools & Strategies

We have created an entire email course aimed at helping you never run out of great content ideas for posting to your site:

Also, contact us to learn more about plugins that let you easily add the following to your WordPress site:

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can do this by building a list or starting an online forum, membership site, or even your own social site.

With “Traffic On Demand,” all of your traffic will come from an audience of existing customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate new traffic with a single blog post or broadcast.

Tips
  • Encourage commenting and discussions on your site.
  • Add an autoresponder newsletter and encourage people to subscribe.
  • Add a free, paid, or ‘freemium’ membership site, online forum, or social community.
  • Create or join an online group on LinkedIn/Facebook.
Plugins, Tools, And Strategies

There are many solutions and WordPress plugins that can help grow your online influence and improve engagement. For example:

  • Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums and Discussion Groups (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs & Provide Solutions

By taking advantage of incoming traffic to find out what problems your users are trying to solve, you should have no problem coming up with ideas for new services, products, and solutions, all of which provide new opportunities for generating additional traffic.

Tips
  • Create an online training course.
  • Publish expert reports that can be sold or distributed online (e.g. sell on Amazon.
  • Consider adding an e-commerce store to your site.
Tools & Strategies

If you plan to provide products and services online (as opposed to just providing information), then some of the more useful plugins you may want to add to your site include:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new traffic opportunities.

Hopefully, by now you already have installed an analytics program (e.g. Google Analytics) on your website. Make sure you understand the metrics and features and can interpret the data.

WordPress Web Traffic System – Summary

Once you implement the above strategies, all you have to do is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

  • Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (consider adding some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods if necessary to help build authority, trust, and credibility, and also to increase engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more visitors automatically to your website and build a better business online.

Web Traffic Blueprint Part 5 - Learn How To Generate More Website Traffic For Your Business

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis tutorial is part of an article series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-driven website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web Traffic Blueprint Part 1 - Learn How To Automatically Increase Your Website Traffic For Your BusinessWeb traffic is the lifeblood of almost every business online.

Learning how to bring more traffic to your website is vital to building an online presence successfully. Driving visitors to a website is also one of the greatest challenges faced by almost every business owner.

Why Do So Many Small Businesses Struggle To Attract More Traffic To Their Websites?

If you type any of the phrases below into Google …

  • “bring visitors to your site”
  • “how can I attract more visitors to my web site”
  • “ideas to bring more website visitors”
  • “learn how to increase web site visitors using PPC advertising”
  • “I need free website traffic”

… and you will find an overwhelming number of sites offering you information on methods to help you increase visitors to your site …

There are many methods to get more web traffic to your web site. In this article series you will learn how to set up a system to benefit from many of these traffic generation methods!

(There are lots of methods to increase web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)

There is clearly no shortage of ways to drive visitors to your site. There are thousands of courses and free resources online that can teach you cost-effective how to drive more visitors to your web site.

The problem is often more about businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows how many businesses approach the process of generating website traffic …

This is how most businesses approach the challenge of generating traffic to their sites

(This is how most businesses approach traffic generation)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a better way.

Useful Info

Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is fine if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of time and money looking for a positive ROI traffic method.

Without a proper foundation and the right systems in place, online traffic generation can end up being a costly activity!

(Without a solid foundation and proper systems in place, traffic generation can be a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing campaign variables, experimenting with different strategies, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Getting Traffic?

Imagine owning a website where all you had to do to drive new visitors to your business was to regularly publish content to your website or blog.

This is not fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the prerequisites set up to profit from the automated traffic system we have just described … and so can you!

In our article series, you will discover how to create an automated traffic machine that can help begin delivering new visitors to your business, simply by adding regular content to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

  1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
  2. Add web content on a regular basis to start bringing visitors and generating traffic data
  3. Test other traffic strategies

Getting a consistent stream of web traffic sustainably requires setting up a solid foundation online and putting systems in place

(To get sustainable web traffic, you first need to put in the right systems)

At this stage, we’re mostly concerned with Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately help your business:

  • Save time using automation and leverage
  • Save money in many different ways
  • Automatically notify search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog

With an expertly configured WordPress site, you simply add new content and your site does the rest!

(With an expertly configured WordPress website, you just post content and your website does the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website.

An expertly configured WordPress website or blog is a website that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, third-party site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website can create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish a new article).

Let’s begin by answering a couple of basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

Static vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Website)

Many websites are built using applications that create “static” websites. Essentially, this means that the web site pages mostly sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone outside the application; it doesn’t send out signals to anybody in cyberspace or notify any other website that new content has been published on the website.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to actively promote their website and its content to maintain web traffic coming.

WordPress is different!

WordPress provides various features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and your website will then do the rest, immediately notifying various online properties about your new content to automatically start bringing you more traffic …

Web Traffic Blueprint Part 1 - A Complete Guide To Generating More Web Visitors Automatically

(With an expertly configured WordPress web site, you just publish new content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic machine:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
  • Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – After your site has been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more web visitors.
  • Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then start tracking and analyzing the traffic generated as a result and gather valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.

Website Traffic Blueprint Part 1 - How To Create A Traffic Generation Machine With WordPress

This is the end of Section 1

To continue reading about this topic, click on the link below:

Web Site Traffic Blueprint Part Two – A Complete Guide To Getting More Web Visitors For Your Business Automatically

Important Info

This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business using a WordPress-powered website and proven marketing strategies that are easy and quick to implement.

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