WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part Four - Learn How To Drive More Website Traffic For Your Business With WordPressWelcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to automate traffic to your site using WordPress.

So far, here is what we have covered in this series:

In Part 1 of this series, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress site is the key to automating traffic to your site …

With an expertly configured WordPress site, all you have to do to automatically bring more web traffic is add great content consistently!

(With an expertly configured WordPress site, all you have to do is publish content on a regular basis to attract new traffic!)

In Part Two, we focused on the setup phase of this system. We helped you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing site was built with WordPress.

How to set up a WordPress website or blog on your domain

(In Part 2 we show you how to set up a WordPress website or blog on your domain)

In Part 3, we discuss important configuration decisions.

In this step, we configure all the settings that can affect your site’s ability to generate traffic automatically …

How to set up a WordPress site on your domain

(In Part Three you learn how to configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically)

In this section of the series, you will learn how to set up various WordPress plugins that can drive new visitors automatically to your site just by adding content on a regular basis.

Why Automating The Traffic Generation Makes Sense

Depending on which marketing guru you get your advice from, you could find yourself investing a couple of hours each day (or more) promoting your business on social media, as well as running your business, creating content and managing your online presence.

Most small business owners simply lack the time, human resources and financial means to run a full-time marketing department and engage in the kind of content marketing that many marketing experts are recommending. If you spend half your day checking Twitter, LinkedIn, or Facebook in addition to writing articles for your blog or website, how does anything else in your business get done?

Keeping their business up and running is how most small businesses spend their time.

(Small businesses spend most of their time just keeping their businesses up and running. Source: National Federation Of Independent Businesses)

Many business owners spend most of their time keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

A study of small businesses done by email and social media marketing company Vertical Response found that:

  • Almost half of all small businesses surveyed spent at least 6 hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would most likely be significantly higher.
  • More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses are spending more time marketing and promoting themselves online.

(Small businesses spend more time each year marketing and promoting themselves online. Source: VerticalResponse)

As small businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this puts more and more pressure on businesses to focus their time on other areas …

Businesses with limited time, resources, and marketing budgets and many different areas to focus on have to plan their marketing strategy very carefully.

(Businesses with limited budgets, time, and resources and many different business areas to focus on need to plan their marketing strategy very carefully.)

One other thing to consider is that, in addition to spending time marketing and promoting your business on various social media websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or Pinterest. These sites can and will make decisions that can significantly affect your business without prior notification. Why invest so much time and effort building a business on someone else’s asset? With WordPress, you can control your own virtual real estate and distribute your content automatically to other online properties.

Automating systems and process to leverage time is not new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, time, and marketing budgets. For example:

  • Which of these marketing channels should you invest more of your efforts, time, and your budget on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Pinterest, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What we’d like to share with you now, is a free, simple, and effective strategy that lets you automate the traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website and social media,
  • Save money on content creation and unnecessary web marketing channels,
  • Determine which channels you should focus more of your budget, efforts, and time on,
  • Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.

Important

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat tools, sites, strategies, and anything designed to “game” or violate the policies and terms of service of sites like Google, Facebook, Twitter, etc..

Automating your web traffic does not require using black hat methods!

(Web traffic automation does not require using black hat techniques!)

The purpose of this article series is to show you how to be smart with your resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen that many small business owners lack the time, resources and budget to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is be strategic with your limited resources, budget, and time.

So, instead of posting content to each different channel, which can be extremely time-consuming …

Posting content to different marketing channels is very time-consuming!

(Posting content to marketing channels one at a time is very time-consuming!)

Why not use this strategy instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate the distribution of your content to all other marketing channels.

You can:

  • Automatically distribute content to social services and social bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and web properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your WordPress website or blog as shown in Part Two. Then, get it all configured as shown in Part 3. After all this is in place, you can then connect all of the dots using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Automation System – Traffic Plugins

Let’s take a brief look at a number of WordPress plugins that can:

  • Post content automatically to social sites and social bookmarking websites
  • Post comments automatically to other blogs
  • Distribute content automatically via RSS feeds to other sites

Jetpack WordPress Plugin

You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, LinkedIn, Google+ and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack WordPress Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many useful features.

After installing Jetpack, you will need to connect the plugin to your WordPress.com account (which you would have set up in Part Three.) …

Connect Jetpack to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Activate the Publicize feature

(Jetpack – Publicize)

Configure this section to automatically share your posts on Facebook, Tumblr, Twitter, LinkedIn, GooglePlus, and more …

Share your content on various social media sites.

(Publicize your posts automatically to several social media networks.)

After all plugin and account settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize account details appear in the Publish section.

(Publicize options displays in your post publishing box.)

Now, as soon as you publish a new post, it will automatically get shared online to every account you have set up …

As soon as new posts are published, they are automatically distributed online.

(As soon as content is published, it is automatically distributed online.)

The Jetpack plugin provides you with an automated and hands-free way to get more exposure online for your content on social networks.

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting function that lets your visitors interact with your site, post comments, reply to existing comments and engage with your content as part of a community.

You can expand the WordPress default commenting feature with a number of third-party plugins that integrate your comments with social media, helping to spread and share them around.

For example, with a plugin like CommentLuv (Pro version), you can make your site more attractive to commenters by offering them a wider choice of backlinks if they like, plus1, or tweet your content. This plugin will visit the website of the comment author while they are entering their comment and retrieve their last blog posts, which can be included with their comment when they click submit.

CommentLuv can encourage a greater level of commenting and create more user engagement on your website or blog.

(CommentLuv Pro version can help attract more comments and create more user engagement on your site.)

For more information about using this great plugin, go here:

SocialLinkMachine

Social LinkMachine - Content distribution plugin

(Social LinkMachine – WordPress content distribution plugin)

Social LinkMachine is a plugin for WordPress that lets you syndicate content, build diverse anchor text backlinks, include relevant images and videos, and create 2nd-tier links and social signals on auto-pilot …

SocialLinkMachine - syndicate and drip-feed your content automatically to dozens of social sites

(SocialLinkMachine – syndicate content to many traffic-generating sites)

With Social LinkMachine installed, you can automatically drip-feed your content to many social platforms, like:

  • Social Bookmarking Platforms: e.g. Bitly, Diigo, Instapaper, Stumbleupon, etc.
  • Blogs: e.g. Blogger, Rebel Mouse, Tumblr, etc.
  • Social Media Platforms: Google Plus, Xing, etc.
  • Image Sharing Platforms: e.g. Flickr, etc.
  • PDF Sharing: e.g. Docdroid, Scribd, etc.

Visit the plugin site to learn more about the benefits of using this powerful plugin: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content distribution efforts), we have written a detailed article where we explore several social media measurement tools that will help you manage, measure, and analyze your social media marketing initiatives. Go here for more details:

Important

The above are just a few examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Automated Content Syndication Phase – Summary

Once you have your website or blog and plugins set up and configured, all you then need to do to attract more traffic is publish great content on a regular basis.

Practical Tip

We have created an entire email series aimed at helping you come up with unlimited content for your website or blog:

Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is explained in the next section of our WordPress Traffic Automation System series.

This is the end of Part 4

To read more, click on the link below:

Web Traffic Blueprint Part 5 - How To Attract More Website Traffic For Your Business

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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

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