Welcome to Part 4 of our WordPress Web Site Traffic Blueprint article series, where we explain how to automate traffic to your site using the WordPress CMS.
So far, we have covered the following in this series:
In Part One of this series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated web traffic …
(With an expertly configured WordPress blog, all you have to do is add new content regularly to automatically generate more web traffic!)
In Part 2, we looked at the setup phase of the blueprint. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website has been built with WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we look at important configuration decisions.
Here, we configure hosting settings, internal settings, and external settings that can affect your website’s traffic-getting ability …
(In Part Three you will configure all the settings that can affect your website’s traffic-getting ability)
In Part 4, we look at ways to automate your traffic using WordPress plugins.
Why You Should Consider Automating Your Traffic-Getting Process
Depending on which expert you talk to, you could find yourself spending 1-2 hours or more every day promoting your business on social media in addition to managing your business, your content and your online presence.
Most businesses simply lack the time, human resources and financial means to run a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts advise doing. If you spend half your day posting updates on Twitter, Facebook, or LinkedIn in addition to researching and writing articles for your website or blog, how can anything in your business get done?
(Small businesses spend most of their working hours keeping their businesses up and running. Infographic: National Federation Of Independent Businesses)
Small business owners spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
Research done in 2012 by email and social media marketing company Vertical Response found that:
- 43% of all small businesses surveyed spent around 6 hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the figures would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses are spending more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)
As small businesses spend more time on online marketing as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other vital areas …
(Businesses with limited resources, budget, and time and many different areas to focus on need to plan their marketing strategy very carefully.)
Another thing to keep in mind is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or StumbleUpon. These companies can make decisions that impact your business without consulting you. Why invest so much time and effort building content on someone else’s asset? With WordPress, you can control your own real estate and publish your content automatically to other online accounts.
Automating systems and process to leverage time and increase productivity is nothing new. Businesses have been doing it since the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for small business owners, especially for those with limited time, budget, and resources. For example:
- Which marketing channels do you focus more budget, efforts, and time on?
- Should you invest so much time and effort building assets on sites that you do not own (e.g. YouTube, Twitter, Pinterest, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective method for automating your traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website or blog and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should focus more of your efforts, budget, and your time on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend staying away from all black hat tools, techniques, sites, and anything that violates the policies and terms of service of companies like LinkedIn, Facebook, Google.
(Web traffic automation doesn’t require using black hat methods!)
The focus of this series of articles is not to manipulate web services or break their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites frequented by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that many businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels can be extremely time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other channels.
- Automatically distribute content to social media sites and bookmarking sites,
- Distribute content (and comments) automatically to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress website as explained in Part 2. Then, get everything configured as described in Part 3. After all this is in place, you then automate your content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Plugins
Let’s take a quick look at some WordPress plugins that can help to:
- Post content to social sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Syndicate content automatically via RSS feeds to other web properties
You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature on Jetpack)
Once this section is configured, you will be able to automatically share your posts on Tumblr, Facebook, Twitter, Google+, LinkedIn, and more …
(Distribute your posts automatically to several social media networks.)
After all of the plugin and account settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize options displayed in the Publish box.)
Now, whenever you publish a new post, it will automatically get shared online to all of the accounts you have set up …
(As soon as content is published, it is automatically distributed online.)
Go here to learn more about this plugin: Jetpack
The WordPress commenting function allows your visitors to engage with your website, post comments, reply to other users and participate in discussions as part of a community.
You can expand the WordPress native commenting feature using a 3rd-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to spread and share them around.
For example, with a WordPress plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a wider choice of backlinks if they like, tweet, or plus1 your post. This plugin will visit the comment author’s site while they enter their comment and retrieve their last blog posts, which can be included with their comment after clicking the submit button.
(CommentLuv can encourage a greater level of commenting and create more user engagement on your website or blog.)
For more details about using this great plugin, visit this website:
(Social Link Machine – WordPress content distribution plugin)
SocialLinkMachine is a set-and-forget plugin for WordPress that allows you to automatically syndicate content, build anchor text backlinks, include relevant images and videos, and create social signals on auto-pilot …
(Social Link Machine – drip-feed content automatically to many traffic-generating websites)
With Social Link Machine installed, you can automatically drip-feed content to over 30 traffic-generating sites, like:
- Social Bookmarking Platforms: e.g. Delicious, Folkd, Instapaper, Reddit, etc.
- Web 2.0 Blogs: e.g. Blogger, Overblog, Tumblr, etc.
- Social Platforms: Google Plus, Xing, etc.
- Image Sharing: e.g. Pinterest, etc.
- PDF Sharing: e.g. Issuu, Gett, etc.
To learn more about using this plugin, go here: Social Link Machine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content marketing efforts), we have written a comprehensive article listing many social media monitoring tools that will help you identify new trends and opportunities, track competitor activity, see what online conversations are taking place that affect your business,etc. To learn more, visit this page:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Syndication Stage – Summary
Once your website and plugins have been configured and set up, all you have to do then to automatically generate more traffic is add web content on a regular basis.
If you need great content ideas for your web site, then subscribe to our FREE email training course on content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next section of our series.
This is the end of Section Four
To read the rest of this article series, click on the link below:
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie