WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Site Traffic Blueprint Part Four - A Complete Guide To Driving More Traffic To Your Business Automatically With WordPressWelcome to Part 4 of our WordPress Web Site Traffic Blueprint article series, where we explain how to automate traffic to your site using the WordPress CMS.

So far, we have covered the following in this series:

In Part One of this series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated web traffic …

With an expertly configured WordPress website or blog, all you have to do to bring more web traffic is add great content on a regular basis!

(With an expertly configured WordPress blog, all you have to do is add new content regularly to automatically generate more web traffic!)

In Part 2, we looked at the setup phase of the blueprint. We helped you understand the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website has been built with WordPress.

Where to set up a WordPress website or blog on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we look at important configuration decisions.

Here, we configure hosting settings, internal settings, and external settings that can affect your website’s traffic-getting ability …

Where to set up a WordPress web site on your domain

(In Part Three you will configure all the settings that can affect your website’s traffic-getting ability)

In Part 4, we look at ways to automate your traffic using WordPress plugins.

Why You Should Consider Automating Your Traffic-Getting Process

Depending on which expert you talk to, you could find yourself spending 1-2 hours or more every day promoting your business on social media in addition to managing your business, your content and your online presence.

Most businesses simply lack the time, human resources and financial means to run a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts advise doing. If you spend half your day posting updates on Twitter, Facebook, or LinkedIn in addition to researching and writing articles for your website or blog, how can anything in your business get done?

Small businesses spend most of their time simply keeping their businesses up and running.

(Small businesses spend most of their working hours keeping their businesses up and running. Infographic: National Federation Of Independent Businesses)

Small business owners spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

Research done in 2012 by email and social media marketing company Vertical Response found that:

  • 43% of all small businesses surveyed spent around 6 hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the figures would probably be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media consumed the most time online.

Small businesses spend more time each year marketing and promoting themselves online.

(Small businesses are spending more time each year marketing and promoting themselves online. Infographic source: VerticalResponse)

As small businesses spend more time on online marketing as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other vital areas …

Businesses with limited resources, marketing budget, and time and many different areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited resources, budget, and time and many different areas to focus on need to plan their marketing strategy very carefully.)

Another thing to keep in mind is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or StumbleUpon. These companies can make decisions that impact your business without consulting you. Why invest so much time and effort building content on someone else’s asset? With WordPress, you can control your own real estate and publish your content automatically to other online accounts.

Automating systems and process to leverage time and increase productivity is nothing new. Businesses have been doing it since the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for small business owners, especially for those with limited time, budget, and resources. For example:

  • Which marketing channels do you focus more budget, efforts, and time on?
  • Should you invest so much time and effort building assets on sites that you do not own (e.g. YouTube, Twitter, Pinterest, etc.) while neglecting the benefits of building content on your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What we’d like to show you now, is a free, simple, and effective method for automating your traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website or blog and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which channels you should focus more of your efforts, budget, and your time on,
  • Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Warning

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend staying away from all black hat tools, techniques, sites, and anything that violates the policies and terms of service of companies like LinkedIn, Facebook, Google.

Web traffic automation does not require the use of black hat techniques!

(Web traffic automation doesn’t require using black hat methods!)

The focus of this series of articles is not to manipulate web services or break their terms of service, but to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites frequented by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen that many businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited resources, time, and budget.

So, instead of choosing this approach, which is very time-consuming …

Posting content to services individually can be extremely time-consuming!

(Posting content to different marketing channels can be extremely time-consuming!)

Why not do this instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other channels.

You can:

  • Automatically distribute content to social media sites and bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your WordPress website as explained in Part 2. Then, get everything configured as described in Part 3. After all this is in place, you then automate your content distribution with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Blueprint – Plugins

Let’s take a quick look at some WordPress plugins that can help to:

  • Post content to social sites and social bookmarking sites
  • Distribute comments automatically to other blogs
  • Syndicate content automatically via RSS feeds to other web properties

Jetpack by WordPress.com

You can get your posts automatically distributed to sites like Tumblr, Twitter, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great functions.

After Jetpack has been installed, you will need to connect the plugin to the WordPress.com account set up in Part 3

Make sure that Jetpack is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature on Jetpack

(Activate the Publicize feature on Jetpack)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Facebook, Twitter, Google+, LinkedIn, and more …

Publicize your content to several social media sites.

(Distribute your posts automatically to several social media networks.)

After all of the plugin and account settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize account settings appear in the post publishing section.

(Publicize options displayed in the Publish box.)

Now, whenever you publish a new post, it will automatically get shared online to all of the accounts you have set up …

As soon as you publish, your new posts will be automatically distributed online.

(As soon as content is published, it is automatically distributed online.)

Go here to learn more about this plugin: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

The WordPress commenting function allows your visitors to engage with your website, post comments, reply to other users and participate in discussions as part of a community.

You can expand the WordPress native commenting feature using a 3rd-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to spread and share them around.

For example, with a WordPress plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a wider choice of backlinks if they like, tweet, or plus1 your post. This plugin will visit the comment author’s site while they enter their comment and retrieve their last blog posts, which can be included with their comment after clicking the submit button.

CommentLuv can encourage a greater level of commenting and improve user engagement on your site.

(CommentLuv can encourage a greater level of commenting and create more user engagement on your website or blog.)

For more details about using this great plugin, visit this website:

Social LinkMachine

Social LinkMachine - Content distribution plugin for WordPress

(Social Link Machine – WordPress content distribution plugin)

SocialLinkMachine is a set-and-forget plugin for WordPress that allows you to automatically syndicate content, build anchor text backlinks, include relevant images and videos, and create social signals on auto-pilot …

SocialLinkMachine - drip-feed content automatically to over 30 online platforms

(Social Link Machine – drip-feed content automatically to many traffic-generating websites)

With Social Link Machine installed, you can automatically drip-feed content to over 30 traffic-generating sites, like:

  • Social Bookmarking Platforms: e.g. Delicious, Folkd, Instapaper, Reddit, etc.
  • Web 2.0 Blogs: e.g. Blogger, Overblog, Tumblr, etc.
  • Social Platforms: Google Plus, Xing, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • PDF Sharing: e.g. Issuu, Gett, etc.

To learn more about using this plugin, go here: Social Link Machine

Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content marketing efforts), we have written a comprehensive article listing many social media monitoring tools that will help you identify new trends and opportunities, track competitor activity, see what online conversations are taking place that affect your business,etc. To learn more, visit this page:

Useful Info

The above are just a few examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Content Syndication Stage – Summary

Once your website and plugins have been configured and set up, all you have to do then to automatically generate more traffic is add web content on a regular basis.

Tip

If you need great content ideas for your web site, then subscribe to our FREE email training course on content marketing here:

Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next section of our series.

This is the end of Section Four

To read the rest of this article series, click on the link below:

Web Traffic Blueprint Part Five - Learn How To Turn Your WordPress Web Site Into A Traffic Machine

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"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Web Site Traffic Blueprint Part Five - Discover How To Increase Your Website Traffic For Your Business Using WordPressWelcome to Part 5 of our Web Traffic Blueprint article series, where we explain how to create an automated traffic generation machine using the WordPress CMS platform.

So far, we have covered the following in this series:

In Part One, we explained why using an expertly configured WordPress site is the key to generating automated web traffic …

With an expertly configured WordPress website, all you have to do is post new content on a consistent basis to start driving web traffic!

(With an expertly configured WordPress site, all you have to do is add web content on a regular basis to drive web traffic!)

In Part Two, we focused on the setup phase of the traffic automation blueprint. We explained the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a site, and what to do if your site was built using WordPress.

Where to set up a WordPress website on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we focused on configuring WordPress. We configured all the settings that affect your site’s ability to generate traffic automatically …

How to set up WordPress on your domain

(In Part Three you will configure all the settings (hosting, WordPress and external) that affect your site’s traffic-getting ability)

In Part 4, we discussed ways to automate the traffic-getting process using various plugins.

Publish once to WordPress and automate your content distribution to all other marketing channels!

(Publish once to WordPress and automate your content distribution to all other services!)

In this article, we look at ways to optimize the traffic generation process using a number of tools and strategies.

WordPress Web Traffic Blueprint – Systems

In addition to getting your WordPress website or blog expertly configured, generating quality traffic consistently is the outcome of a clearly-defined business vision, careful digital planning, and good systems in place.

Optimized traffic is the result of business vision, planning, and systems

(Automated traffic is the result of having a clear business vision, sound planning, and systems)

Let’s briefly review the systems that will help you grow and manage your traffic.

These include:

  • Marketing Systems – The processes and methods used to create new traffic for your website.
  • Technical Systems – How you ensure that your web presence remains operating efficiently for receiving traffic.
  • Business Systems – The systems used to manage and respond to new traffic.

Use systems to grow, automate, optimize, and manage your web traffic

(Systems help you grow and manage your web traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive traffic to your website. Your marketing systems can be tested by asking questions such as:

  • What channels do you plan to use to drive traffic (e.g. blogging, PPC advertising, video marketing, etc)?
  • How will you allocate your budget and resources to these channels?
  • Who will create your content and run your marketing campaigns?
  • How will you measure the results of your online campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help you generate some data, such as the keywords people are searching online to find your site, which you can use to create web content better targeted to your audience.

Technical Systems

Your technical systems and processes ensure that your digital presence remains operating efficiently for receiving traffic. There’s no point sending traffic to your site if your site is experiencing problems or your pages are taking a long time to load.

Your technical systems include handling technical areas like webhosting, site maintenance and support, installing, configuring, and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who looks after my webhosting?
  • Who looks after my website and keeps my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should things go wrong?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. As with all technology, however, you can expect new problems. Your technical systems need to be robust enough to handle these.

Business Systems

You need good business systems to help you manage and respond to the influx of new traffic. These include:

  • Communication systems
  • Resources management – human, financial
  • Handling leads and sales enquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you intend to outsource your digital marketing and technical services, then make sure you have implemented great systems for managing all outsourcing processes.

WordPress Web Traffic Blueprint – Traffic Loops

If your business objectives are clear and your systems and processes are in place, all you need to do is to focus on implementing your “traffic loop”.

Let’s walk through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the diagram below …

WordPress can help implement and optimize your traffic loop

(Traffic loop)

Increase Reach & Visibility Online

Step 1 of the process is to increase visibility for your business.

Useful Tips & Ideas
  • Your expertly configured WordPress site will allow you to automatically publish your content on places like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
  • As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help generate data, which you can use to create web content targeted specifically to your audience.
  • Repurpose your content to leverage the power and reach of different media formats.
  • Continue learning about ways to bring website traffic using methods like paid advertising, social media, email, etc.
Tools & Strategies

See earlier sections of this tutorial series for a number of excellent tools, plugins, and methods we’ve already covered to help you reach more members of your target audience.

Also, ask us about plugins that allow you to easily add the following to your site:

  • Share your posts online with others,
  • Run contests, offer discounts or downloads for likes/shares,
  • Display user generated content, feeds, etc.
  • Distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority And Credibility

Getting more of your content published is great, but to make this more effective, your content needs to be building authority and credibility with visitors.

Publishing higher quality content improves your chances of getting more shares and views and hence more visitors.

Useful Tips And Ideas
  • Focus on content that will add value to potential visitors and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
  • Consider publishing a “how to” guide that can be sold or distributed online (e.g. sell on on the Amazon Kindle store.
Tools And Methods

We have created an entire course on how to develop a content marketing strategy, how to promote your business with content, content creation tools, and how to never run out of ideas for web content that you can plug into at no cost here:

Also, see other posts on this site to learn more about plugins that let you easily add the following to your WordPress site:

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by growing a list or starting an online forum, membership site, or even your own social network.

With “Traffic On Demand,” most of your traffic comes from customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate new traffic with every blog post you publish, forum post you add, or email you send out.

Useful Tips
  • Encourage commenting and discussions on your site.
  • Add an autoresponder newsletter and encourage people to subscribe.
  • Add a paid, free, or ‘freemium’ membership site, online forum, or social community.
  • Create or join a Facebook/LinkedIn Group.
Plugins, Tools, And Strategies

Many solutions and WordPress plugins are available that are easy to implement and can help increase your influence and improve engagement. For example:

  • Autoresponders/Email Newsletters (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums and Discussion Groups (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs/Problems & Provide Solutions To These

By taking advantage of incoming traffic to discover what users are looking for, you can develop new products, services, and solutions, all of which can provide you with new opportunities to generate additional traffic.

Useful Tips
  • Consider creating an e-learning program.
  • Publish a special report that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.
  • Add e-commerce to your business.
Tools, Plugins, And Methods

If you plan to provide solutions online (as opposed to just providing information), see other posts and tutorials on this site to learn more about WordPress plugins that allow you to easily add the following to your site:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic lets you discover new opportunities to create content that can generate you additional traffic.

Hopefully, by now you already have installed an analytics program like Google Analytics on your website. Make sure you understand the metrics and can interpret the data.

WordPress Web Traffic Automation System – Summary

Once you implement the above strategies, all you have to do is repeat the process over and over again, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods if necessary to help build authority and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you drive more traffic automatically to your WordPress web site and build a more successful business online.

Web Site Traffic Blueprint Part Five - Discover How To Create A Web Traffic Generation Machine With WordPress

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a comprehensive article series aimed at helping you learn how to grow your business with a WordPress-powered website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - Learn How To Turn Your Website Into An Automated Traffic Generation MachineJust about every single business needs a regular stream of new visitors to survive online.

Learning how to generate traffic to your website is essential to growing a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Websites?

If you type any of the key phrases below into Google …

  • “bring more traffic to your web site”
  • “how do I increase traffic to my website for free”
  • “top 5 resources to attract more visitors”
  • “ideas to drive visitors using SEO”
  • “need more web site visitors”

… and you will be immediately presented with an overwhelming number of sites providing information on methods to drive more website visitors …

There are many methods to get more web traffic to your site. This article series will show you how to set up a system to benefit from all these traffic generation strategies!

(There are many ways to increase your website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your website. There are tons of products and free resources that can teach you effective ways to drive more traffic to your web site.

The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.

The illustration below shows the approach many small businesses take when it comes to generating web traffic …

This is how most businesses approach traffic generation

(This is how many web site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to the site.

As you will see in just a moment, there is a better way.

Important Info

Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.

Outsourcing is useful if you have systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a profitable traffic method.

Without a solid foundation and the right systems, traffic generation can end up being very costly!

(Without a solid foundation and proper systems, online traffic generation can end up being a costly waste of time and money!)

Driving more web traffic sustainably involves laying a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Simpler, Automated Way To Generate More Website Traffic?

Imagine if you owned a web site where all you had to do to deliver an ongoing stream of targeted traffic to your business was to publish content on a regular basis.

This is not fantasy … it’s a fact! Many website owners are already doing what we have described above … and so can you!

In this article series, we will show you what is required to set up an automated traffic system that can begin to deliver web traffic to your business, simply by adding new content on a consistent basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

  1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
  2. Add content on a regular basis to drive traffic and generate data organically
  3. Add new traffic methods

Driving web traffic sustainably involves laying a solid foundation online and implementing the right systems

(Sustainable traffic generation involves setting up a solid foundation online and implementing the right systems)

At this point, we’ll mostly be focusing on Step 1. The aim of this article is to help you set up a traffic generation system that will ultimately help your business:

  • Save time using automation and leverage
  • Save money by starting simple and scaling things sensibly
  • Automatically get your web content indexed faster in search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site

With an expertly configured WordPress website, you just publish content and your site does the rest!

(With an expertly configured WordPress website, you simply post content and WordPress will then do the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress website is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Site?

We write extensively on this site about using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress website can attract targeted traffic to your business requires a number of article installments, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know whenever a new article gets published).

Let’s begin by addressing some basic questions:

Why WordPress? Why not use another platform?

Take a look at the illustration below …

Static Website vs Expertly Configured WordPress Website

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that the web site pages simply sit inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website when new content has been added.

Think about it … if in a static website, the content just sits there passively waiting to be found, then the site owner has to continually keep on promoting their website and its content to maintain new web visitors coming.

WordPress is different!

The WordPress platform provides many features that give you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, instantly notifying various online properties about your new content to bring your business more traffic …

WordPress Web Traffic Blueprint Part 1 - Discover How To Automatically Increase Your Website Traffic For Your Business Using WordPress

(With an expertly configured WordPress web site, you simply publish content and your site does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated website traffic system:

  • Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
  • Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your built-in WordPress features with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your WordPress settings and integrating your site with various third-party sites, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
  • Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can then begin to track and analyze incoming traffic and start gathering valuable information that will allow you to make smarter decisions when using additional traffic generation methods.

WordPress Website Traffic Blueprint Part 1 - A Complete Guide To Getting More Web Visitors For Your Business Automatically With WordPress

This is the end of Section One

To continue reading about this topic, click on the link below:

WordPress Website Traffic Blueprint Part 2 – A Complete Guide To Increasing Your Web Visitors Automatically

Important Info

This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website and proven marketing methods that are easy and quick to implement.

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)