Welcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to create an automated web traffic generating machine using WordPress.
So far, we have covered the following in this article series:
In Part 1 of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to generating automated web traffic …
(With an expertly configured WordPress website, all you have to do to automatically attract more traffic is post new content on a consistent basis!)
In Part 2, we discuss the setup phase. We explain the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site has been built with WordPress.
(In Part 2 we show you how to set up a WordPress website on your domain)
In Part 3, we discussed the configuration phase of the automation process.
In this step, we configure all the settings that can affect your site’s ability to generate traffic automatically …
(In Part 3 we show you how to configure all the settings that can affect your website’s traffic-getting ability)
In Part 4, we look at ways to automate your traffic with different WordPress plugins.
Why Automating Your Traffic-Getting Process Makes Sense
Depending on who you talk to, you could find yourself trying to spend an hour or two per day (or more) posting content on social media in addition to trying to run your business, creating content and managing your web presence.
Many business owners simply lack the time, resources and budget to engage in the kind of content marketing that many marketing experts advise. If you are spending half your day posting updates on Facebook, Twitter, or LinkedIn in addition to researching and writing content for your blog or website, how will you get anything else in your business done?
(Keeping their business running is how most small business owners spend their working hours. Infographic source: National Federation Of Independent Businesses)
Many business owners spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent around 6 hours each week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse.com)
As small businesses spend increasingly larger amounts of time promoting and marketing themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other important areas …
(Businesses with limited budget, time, and resources and many areas to focus on require careful planning of their marketing strategy.)
One other important thing to consider is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These companies can and will make decisions that can significantly impact your business without prior warning. Why invest so much effort and time building a business on rented real estate? With WordPress, you can control your own virtual real estate and post your content automatically to other online accounts.
Investing in automation to save time is not new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the availability of so many new channels for promoting and marketing a business online creates a number of dilemmas for business owners and business managers, especially for those with limited time, resources, and budgets. For example:
- Which marketing channels should you focus more budget, time, and your efforts on?
- Should you invest so much time and effort building assets on sites that you do not control (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting the benefits of building content on your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective formula that lets you automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should invest more of your budget, time, and your efforts on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat strategies, tools, sites, and anything that violates the terms of service and policies of companies like Twitter, Google, Facebook, etc..
(Automating your web traffic does not require the use of black hat techniques!)
What we are focusing in this series of articles is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most business owners lack the time, human resources and budget to engage in the kind of content marketing that many experts prescribe. What you want to do, then, is be strategic with your limited time, budget, and resources.
So, instead of choosing this approach …
(Posting content to different services one by one is extremely time-consuming!)
Why not use a smarter, time-saving approach like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other services.
- Distribute content automatically to social media sites and bookmarking sites,
- Distribute content (and comments) automatically to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your site as shown in Part 2. Then, expertly configure everything as explained in Part Three. After all this is in place, you can then automate your content distribution using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation Blueprint – Traffic Generation Plugins
Let’s take a brief look at a number of traffic-generation WordPress plugins that can help to:
- Post content to social media sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Syndicate content to other blogs via RSS feeds
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, Google+ and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize)
Once this section is configured, you will be able to automatically share your posts on Tumblr, Twitter, Facebook, Google+, LinkedIn, and more …
(Distribute your content to several social media accounts.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details in the publishing area.)
Now, as soon as you publish a new post, it will automatically be shared online to every account you have set up …
(As soon as new content is published, it is automatically syndicated online.)
The Jetpack plugin provides you with a hands-free, automated way to create more exposure online for your content on social media networks.
The WordPress commenting function lets your visitors interact with your site, post new comments, reply to existing comments and engage with your content.
You can enhance the WordPress default commenting feature with 3rd-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to spread and share your content around.
For example, using a plugin like CommentLuv (Pro version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they tweet, plus1, or like your post. This plugin will visit the comment author’s site while they are typing their comment and retrieve their latest blog posts, which can be included at the bottom of their comment when they click the submit button.
(CommentLuv Premium version can encourage a greater level of commenting and create more user engagement on your website.)
To learn more about using this WordPress plugin, go here:
(Social LinkMachine – Set-and-forget content distribution plugin for WordPress)
Social Link Machine is a WordPress plugin that allows you to automatically syndicate your content, build backlinks, include relevant videos and images, and create 2nd-tier links and social signals on auto-pilot …
(Social Link Machine – syndicate and drip-feed your content automatically to many online sites)
With Social Link Machine installed, you can automatically drip-feed content to many social platforms, such as:
- Social Bookmarking Platforms: e.g. Delicious, Diigo, Instapaper, Zotero, etc.
- Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing Platforms: e.g. Issuu, Gett, etc.
Visit this website to learn more about using this handy plugin: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing campaigns), we have created a comprehensive article listing a number of social media measurement tools and technologies that are worth checking out and knowing about. Go here for more information:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Distribution Stage – Summary
Once you have your site and plugins expertly configured and set up, all you then have to do to start attracting traffic is add fresh content on a consistent basis.
We have created a complete email email-based training course aimed at helping you come up with limitless content for your website or blog:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next article in the WordPress Traffic System series.
This is the end of Section 4
To keep reading about this topic, click here:
- Web Site Traffic Blueprint Part 5 – How To Create An Automated Web Traffic-Getting Machine With WordPress
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