Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to drive traffic automatically to your site using the WordPress CMS platform.
So far, we have covered the following in this article series:
In Part 1, we explain why using an expertly configured WordPress website is the key to automating traffic to your website …
(With an expertly configured WordPress site, all you have to do to attract traffic is post web content consistently!)
In Part Two, we discuss critical setup decisions. We help you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your site was built with WordPress.
(In Part 2 we show you where to set up a WordPress website on your domain)
In Part Three, we discussed the configuration phase of the blueprint.
In this step, we configure all the settings (hosting, WordPress and external) that can affect your site’s ability to generate traffic automatically …
(In Part 3 we explain how to configure all the settings that can affect your website’s ability to generate traffic automatically)
In this section of the article series, we look at ways to automate your traffic using various plugins.
Why Automate Your Traffic Generation Process?
Depending on which marketing expert you get your advice from, you could end up trying to spend an hour each day (or more) promoting your business on social media while also managing your business, your content and your online presence.
Most small business owners simply lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts advise. If you are spending all of your time posting updates on Twitter, LinkedIn, or Facebook in addition to writing articles for your blog or website, how will you get anything else in your business done?
(Keeping a business up and running is how most small businesses spend their working hours. Image source: NFIB)
Many business owners spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
Research conducted by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all small businesses surveyed spent at least 6 hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would probably be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time marketing and promoting themselves online. Infographic: VerticalResponse)
As businesses spend more time on online marketing in order to compete and survive, this puts more and more of a squeeze on businesses to focus their time on other equally vital areas …
(Businesses with limited time, resources, and marketing budgets and many different business areas to focus on require careful planning of their marketing strategy.)
One other important thing to keep in mind is that, in addition to spending time social sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These sites can make decisions that affect your business without first consulting you. Why invest so much effort and time building content on rented real estate? With WordPress, you can have complete control of your own real estate and post your content automatically to other sites.
Automating processes to save time is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the increasing availability of many new channels for marketing and promoting a business online creates a number of dilemmas for small business owners and marketing managers, especially for those with limited resources, time, and budget. For example:
- Which of these marketing channels should you invest more of your time, budget, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating Your Traffic Generation With WordPress
What I’d like to show you now, is a free, simple, and effective method that allows you to automate your traffic generation with WordPress.
With this method, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should focus more time, efforts, and your budget on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat sites, solutions, techniques, and anything designed to manipulate or violate the policies and terms of service of companies like Google, Twitter, Facebook, etc..
(Web traffic automation does not require the use of black hat methods!)
The focus of this article is not to manipulate web services or bypass their terms of service, but to show you how to automate your content distribution in order to leverage your time and marketing efforts, and increase your exposure online to websites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most business owners lack the time, human resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited resources, budget, and time.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to marketing channels one by one is extremely time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other marketing channels.
- Automatically distribute content to social sites and social bookmarking sites,
- Distribute content (and comments) automatically to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your website or blog as shown in Part Two. Then, get it all configured as described in Part Three. After all this is in place, you then automate various processes using plugins like the ones shown in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Blueprint – Traffic Generation Plugins
Let’s take a quick look at some examples of WordPress plugins that can:
- Distribute content to social sites and social bookmarking websites
- Distribute comments automatically to other blogs
- Distribute content automatically via RSS feeds to other online properties
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, LinkedIn, Google+ and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize feature)
Once this section is configured, you will be able to automatically share your posts on Twitter, Tumblr, Facebook, GooglePlus, LinkedIn, and more …
(Publicize your content to various social accounts.)
After configuring all plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details displayed in the Publish box.)
Now, as soon as you publish a new post, it will automatically get shared online to every account you have set up …
(As soon as you publish, your post is automatically distributed online.)
The Jetpack plugin provides an automated and hands-free way to get more exposure online for your content on social media sites.
The WordPress built-in commenting system allows your site users to interact with your web site, post new comments, reply to other users and participate in discussions.
You can enhance the WordPress native commenting feature using third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to spread and share them online.
For example, a WordPress plugin like CommentLuv (Pro version) can help make your blog more attractive to commenters by offering them a choice of backlinks if they like, tweet, or plus1 your content. This plugin will visit the comment author’s website while they enter their comment and retrieve their latest blog posts, which can be included at the bottom of their comment when they click the submit button.
(CommentLuv Pro version can encourage a greater level of commenting and create more user engagement on your site.)
To learn more about this plugin, go here:
(Social LinkMachine – WordPress content distribution plugin)
Social Link Machine is a set-and-forget plugin for WordPress that lets you automatically syndicate your content to many social sites, build anchor text backlinks, include relevant YouTube videos and images, and social signals on auto-pilot …
(SocialLinkMachine – syndicate and drip-feed content automatically to over 30 online sites)
With Social LinkMachine installed, you can automatically syndicate and drip-feed content to over 30 authority sites, like:
- Bookmarking Sites: e.g. Delicious, Folkd, Kippt, Stumbleupon, etc.
- Web 2.0 Blogging Platforms: e.g. Blog.com, Rebel Mouse, Tumblr, etc.
- Social Platforms: Google Plus, Twitter, etc.
- Image Sharing: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Docdroid, Scribd, etc.
Visit this site to learn more about the benefits of this powerful plugin: Social Link Machine
Also, if you would like to know more about setting up social media monitoring (so you can get actionable information about your content distribution efforts), go here for a detailed article about social media tracking tools and technologies that are worth knowing about:
The above are just a few examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Syndication Phase – Summary
Once you have your website and plugins configured and fully set up, all you need to do then is publish great content on a regular basis to automatically attract new traffic organically.
We have created an entire email email-based training course designed to help you never run out of great content for your website or blog:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next article in our series.
This is the end of Section Four
To read the rest of this article, click here:
- Website Traffic Blueprint Part 5 – Discover How To Automatically Increase Your Website Traffic For Your Business
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie