Tag: Traffic Generation

Welcome to Part 4 of our Web Traffic Blueprint article series, where we show you how to automate traffic to your website using WordPress.

So far, we have covered the following in this series:

In Part 1, we explained why using an expertly configured WordPress website is the key to generating automated traffic …

(With an expertly configured WordPress website, all you have to do to start driving traffic is publish web content on a consistent basis!)

In Part 2, we focus on the setup phase. We explain the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your site was built using WordPress.

(In Part two we show you how to set up WordPress on your domain)

In Part 3, we look at the configuration phase of the automation process.

Here, we configure all the settings that can affect your site’s ability to generate traffic automatically …

(In Part Three you will configure hosting settings, internal settings, and external settings that can affect your website’s traffic-getting ability)

In Part Four, we will discuss ways to automate traffic generation using WordPress plugins.

Why Automate The Traffic-Getting Process?

Depending on who you get your advice from, you could end up trying to spend an hour or two (or more) per day promoting your business on social media.

Many business owners simply lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts prescribe. If you spend hours posting updates on Facebook, LinkedIn, and Twitter in addition to planning and writing articles for your website or blog, how will you get anything else in your business done?

(Small businesses spend most of their time keeping their businesses up and running. Source: NFIB)

Many businesses spend most of their time keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

Marketing research conducted by VerticalResponse – an email and social media marketing company, found that:

• Almost half of all businesses surveyed spent around six hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the numbers would most likely be significantly higher.
• More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
• Finding and posting content for social media consumed the most time online.

(Businesses spend more time every year marketing and promoting themselves online. Infographic: VerticalResponse)

As small businesses spend increasingly larger amounts of time marketing and promoting themselves online as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other areas …

(Businesses with limited marketing budget, time, and resources and many areas to focus on have to plan their marketing strategy very carefully.)

One other important thing to consider is that, in addition to spending time social sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These sites can and will make decisions that affect your business without consulting you. Why invest so much effort and time building content on someone else’s real estate? With WordPress, you can control your own real estate and distribute your content automatically to other online accounts.

Investing in business automation to save time is not new. Businesses have been doing it since the dawn of the Industrial Age. In the Information Age, however, the availability of many new channels for promoting and marketing a business creates a number of dilemmas for business owners and marketing managers, especially for those with limited budget, resources, and time. For example:

• Which of these marketing channels do you invest more efforts, budget, and time on?
• Should you invest so much time and effort building assets on sites that you ultimately have little to no control over (e.g. Facebook, LinkedIn, Pinterest, etc.) while ignoring your own website?
• Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Traffic Generation Process With WordPress

What I’d like to show you now, is a free, simple, and effective method that lets you automate your traffic generation process with WordPress.

With this formula, you will be able to:

• Save time creating web content and other marketing channels (e.g. social media),
• Save money on content creation and unnecessary web marketing channels,
• Determine which marketing channels you should invest more of your budget, time, and efforts on,
• Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat sites, solutions, techniques, and anything that violates the policies and terms of service of services like Facebook, Pinterest, Google, etc..

(Automating your web traffic doesn’t require the use of black hat techniques!)

The purpose of this article series is to show you how to automate your content distribution in order to leverage your time and efforts, and increase your exposure online to websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section that many small businesses lack the time, resources and budget to engage in the kind of content marketing that most experts advise doing. What you want to do, then, is be strategic with your limited resources, time, and budget.

So, instead of posting content to each different channel, which can be very time-consuming …

(Posting content to different marketing channels one by one is very time-consuming!)

Why not use a smarter, time-saving strategy like this instead …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other marketing channels.

You can:

• Distribute content automatically to social channels and social bookmarking sites,
• Automatically distribute content (and comments) to other blogs and web properties using RSS
• Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all this done?

Simple … first, set up your website or blog as described in Part 2. Then, get it configured as shown in Part Three. Once all of this is in place, you can then automate the process using plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation System – Plugins

Let’s take a look now at a number of traffic-generating plugins that can:

• Syndicate content to social media sites and social bookmarking websites
• Syndicate comments automatically to other blogs
• Post content automatically via RSS feeds to other sites

Jetpack

You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of useful functions.

After Jetpack has been installed, connect the plugin to the WordPress.com account set up in Part Three …

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate a feature called Publicize …

(Jetpack – Publicize feature)

You can share your posts on Tumblr, Facebook, Twitter, GooglePlus, LinkedIn, and more …

(Publicize your posts to various social sites.)

After configuring all of the account and plugin settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

(Publicize account settings displayed in the Publish box.)

Now, whenever you publish a new post, it will automatically be shared on all of the accounts you have set up …

(As soon as you publish, your posts are automatically distributed online.)

Go here to learn more about this plugin: Jetpack

CommentLuv

(CommentLuv)

The WordPress built-in commenting system allows your site users to interact with your website or blog, post new comments, reply to other users and participate in discussions.

You can expand the WordPress built-in commenting feature with third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate with social media, helping to share and spread them around.

For example, with a plugin like CommentLuv (Premium version), you can create more user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like SEO backlinks, adding twitter usernames to comments, social enticements for sharing your content, and using keywords in the username. This plugin will visit the website of the comment author while they enter their comment and retrieve their most recent blog posts, which they can choose to include with their comment when they click the submit button.

(CommentLuv can help attract more comments and improve user engagement on your web site.)

Go here for more details about the benefits of using this handy plugin:

• CommentLuv Premium WP Plugin

SocialLinkMachine

(Social Link Machine – Content distribution plugin for WordPress)

Social Link Machine is a plugin for WordPress that allows you to automatically drip-feed content, build diverse anchor text backlinks, include relevant images and videos, and social signals on auto-pilot …

(SocialLinkMachine – drip-feed your content to many traffic-generating sites)

With Social LinkMachine installed, you can automatically syndicate content to over 30 online websites, such as:

• Social Bookmarking Platforms: e.g. Delicious, Folkd, Kippt, Stumbleupon, etc.
• Web 2.0 Blogging Platforms: e.g. Livejournal, Sett, Tribe, etc.
• Social Platforms: Facebook, Twitter, etc.
• Image Sharing Platforms: e.g. Flickr, etc.
• Document Sharing: e.g. Issuu, Scribd, etc.

Visit this website to learn more about the benefits of this plugin: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content distribution efforts), we have created a detailed article listing over 30 social media measurement tools that are worth checking out and knowing about. More info:

• WordPress And Social Media Monitoring

The above are just some examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

• How To Kickstart The WordPress Traffic Automation Process To Your Website Or Blog

WordPress Traffic Automation Blueprint: Content Syndication Stage – Summary

Once your website and plugins have been configured and fully set up, all you have to do is post fresh content on a consistent basis to start driving traffic organically.

If you need great content ideas for your web site, we recommend subscribing to our email training series on content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is explained in the next section of the series.

This is the end of Part 4

To read the rest of this article, click on the link below:

• Web Traffic Blueprint Part Five – Discover How To Create A Traffic Generation Machine With WordPress

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