Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we explain how to drive visitors automatically to your website using WordPress.
So far, here is what we have covered in this series:
In Part One of this article series, we describe the traffic automation process, and explain why using an expertly configured WordPress site is the key to automating traffic to your website …
(With an expertly configured WordPress blog, all you have to do to start generating traffic is publish fresh content on a regular basis!)
In Part 2, we discussed the setup phase. We helped you understand the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing site has been built with WordPress.
(In Part two we show you how to set up a WordPress website on your domain)
In Part Three, we looked at important configuration decisions.
Here, we configure all the settings (hosting, internal and external) that can affect your website’s traffic-getting ability …
(In Part 3 you will configure all the settings that can affect your website’s traffic-getting ability)
In Part Four, we explain how to set up various plugins that can help bring new traffic automatically to your site just by posting new content consistently.
Why Automate Your Traffic Generation Process?
Depending on which marketing expert you listen to, you could end up trying to spend an hour or two per day (or more) promoting your business on social media, as well as trying to manage your business, your content and your web presence.
Most businesses lack the time, human resources and financial means to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts are recommending. If you spent hours posting updates on Twitter, Facebook, or LinkedIn in addition to researching and writing articles for your website or blog, how would anything else in your business get done?
(Small businesses spend most of their working hours simply keeping their businesses up and running. Infographic: National Federation Of Independent Businesses)
Small business owners spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
Marketing research done in 2012 by email and social media marketing company Vertical Response found that:
- 43% of all businesses surveyed spent around 6 hours per week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the numbers would most likely be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Small businesses are spending more time every year marketing and promoting themselves online. Source: VerticalResponse)
As small businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this puts more and more of a squeeze on businesses to prioritize their time on other important areas …
(Businesses with limited budgets, resources, and time and many areas to focus on need to plan their marketing strategy very carefully.)
Another thing to consider is that, in addition to spending time social media sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These companies can make decisions that can dramatically affect your business without requiring your input. Why invest so much effort and time building a business on rented real estate? With WordPress (self-hosted), you can control your own virtual real estate and post your content automatically to other online accounts.
Automating business processes to save time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the availability of hundreds of new channels for marketing and promoting a business creates a number of dilemmas for business owners, especially for those with limited marketing budgets, time, and resources. For example:
- Which of these marketing channels do you focus more budget, time, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Web Traffic Generation Process With WordPress
What we’d like to share with you now, is a free, simple, and effective formula that lets you automate your traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should focus more time, budget, and your efforts on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend avoiding black hat solutions, strategies, sites, and anything that violates the terms of service and policies of companies like Facebook, Twitter, Google, etc..
(Web traffic automation does not need to involve the use of black hat techniques!)
The focus of this series of articles is to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and marketing efforts, and increase your exposure online to websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most small business owners lack the time, resources and financial means to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is be strategic with your limited budget, resources, and time.
So, instead of posting content to individual marketing channels, which is extremely time-consuming …
(Posting content to different marketing channels is extremely time-consuming!)
Why not opt for this time-saving approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other channels.
- Distribute content automatically to social media services and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as shown in Part Two. Then, expertly configure everything as shown in Part 3. After all this is in place, you then automate your content distribution using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation System – Traffic Generation Plugins
Let’s take a brief look at a few WordPress plugins that can help to:
- Post content automatically to social media sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Distribute content to other blogs via RSS
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature)
You can share your posts on Tumblr, Twitter, Facebook, Google+, LinkedIn, and more …
(Share your content on several social networks.)
After all account and plugin settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize details displayed in your publishing area.)
Now, whenever you publish a new post, it will automatically be shared on every account you have set up …
(As soon as new posts are published, they will be automatically distributed online.)
Visit the plugin site to learn more about this powerful plugin: Jetpack
The built-in WordPress commenting feature lets your site users engage with your website or blog, post comments, reply to other users and engage with your content as part of an online community.
You can expand the WordPress built-in commenting feature with 3rd-party plugins that integrate your comments with social media, helping to spread and share your content online.
For example, using a plugin like CommentLuv (Pro version) can help make your site more attractive to commenters by offering them a wider choice of backlinks if they plus1, like, or tweet your post. This plugin will visit the comment author’s website while they are typing their comment and retrieve their last blog posts, which can be included below their comment after clicking the submit button.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your website or blog.)
Visit the plugin website to learn more about this plugin:
(Social Link Machine – WordPress content distribution plugin)
Social LinkMachine is a WordPress plugin that allows you to automatically syndicate your content, build backlinks, include relevant YouTube videos and images, and create social signals on auto-pilot …
(Social LinkMachine – syndicate content to dozens of authority platforms)
With Social LinkMachine installed, you can automatically syndicate and drip-feed content to many social platforms, including:
- Bookmarking Sites: e.g. Deviantart, Diigo, Plurk, Scoop.it, etc.
- Blogs: e.g. Blog.com, Overblog, WordPress.com, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing: e.g. Issuu, Gett, etc.
To learn more about using this plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing efforts), we have written a detailed article listing many social media tracking tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns. Go here to learn more:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Syndication Stage – Summary
Once you have your website and plugins expertly configured and set up, all you have to do then is publish web content on a consistent basis to automatically generate web traffic organically.
If you need endless content ideas for your web site, we recommend subscribing to our email training series on growing your business online with content marketing here:
Once you have configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next article in our WordPress Traffic Automation System series.
This is the end of Section Four
To read the rest of this article series, click on the link below:
- Website Traffic Blueprint Part 5 – How To Create An Automated Web Traffic Generation Machine With WordPress
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