WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part 4 - Learn How To Turn Your WordPress Website Into An Automated Traffic MachineWelcome to Part Four of our Web Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS platform.

So far, we have covered the following in this series:

In Part One, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …

With an expertly configured WordPress web site, all you have to do to automatically drive more web traffic is add content on a consistent basis!

(With an expertly configured WordPress website, all you have to do is add content on a consistent basis to drive web traffic!)

In Part Two, we look at critical setup decisions. We help you understand the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site is built with WordPress.

How to set up a WordPress website or blog on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we discussed important configuration decisions.

Here, we configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically …

Where to set up a WordPress web site on your domain

(In Part Three we explain how to configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically)

In Part Four, we discuss ways to automate your traffic using a number of WordPress plugins.

Why Automate Your Traffic Generation Process?

Depending on which marketing gurus you talk to, you could find yourself spending 1-2 hours every day (or more) promoting your business on social media in addition to running your business, creating content and managing your online presence.

Most small businesses simply lack the time, resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts prescribe. If you spend half your day checking Twitter, LinkedIn, and Facebook in addition to planning and writing content for your website or blog, how can anything else in your business get done?

Small business owners spend most of their time just keeping their businesses up and running.

(Small businesses spend most of their working hours simply keeping their businesses up and running. Image source: NFIB)

Many business owners spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.

A study of small businesses done by VerticalResponse – an email and social media marketing company, found that:

  • Almost half of all businesses surveyed spent at least six hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would probably be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Businesses spend more time every year marketing and promoting themselves online.

(Small businesses are spending more time marketing and promoting themselves online. Source: VerticalResponse.com)

As small businesses spend more time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other areas …

Businesses with limited resources, time, and marketing budget and many different areas to focus on have to plan their marketing strategy very carefully.

(Businesses with limited resources, time, and marketing budgets and many areas to focus on need to plan their marketing strategy very carefully.)

One other important thing to consider is that, in addition to spending time social media websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These sites can and will make decisions that affect your business without consulting you. Why invest so much effort and time building a business on rented real estate? With a self-hosted WordPress website, you can have complete control of your own real estate and post your content automatically to other online accounts.

Automating business systems and processes to leverage time and increase productivity is nothing new. Businesses have been doing it since the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business online creates a number of dilemmas for business owners and marketing managers, especially for those with limited time, budget, and resources. For example:

  • Which of these channels should you invest more of your budget, time, and your efforts on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Traffic-Getting Process With WordPress

What I’d like to share with you now, is a free, simple, and effective formula that lets you automate the traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating content for your website or blog and social media,
  • Save money on content creation and unnecessary online marketing channels,
  • Determine which marketing channels you should invest more budget, efforts, and your time on,
  • Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.

Important

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat websites, techniques, tools, and anything designed to manipulate or violate the terms of service and policies of companies like Pinterest, Facebook, Google.

Automating your web traffic does not need to involve using black hat techniques!

(Automating your web traffic does not need to involve using black hat methods!)

The purpose of this article series is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites visited by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen that many small businesses lack the time, human resources and financial means to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is work smart within your limitations.

So, instead of choosing this approach, which is very time-consuming …

Posting content to individual channels is extremely time-consuming!

(Posting content to different marketing channels one by one is extremely time-consuming!)

Why not use a smarter, time-saving approach like the one shown below instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.

You can:

  • Distribute content automatically to social media services and social bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and web properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your site as explained in Part 2. Then, expertly configure your site settings as shown in Part 3. Once all of this is in place, you can then connect all of the dots with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic System – Traffic Generation Plugins

Let’s take a look now at some plugins that can be used to:

  • Syndicate content to social media sites and social bookmarking sites
  • Syndicate comments automatically to other blogs
  • Post content automatically via RSS feeds to other online properties

Jetpack

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.

Jetpack Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great functions.

After Jetpack has been installed, connect the plugin to the WordPress.com account you set up in Part 3

Make sure that Jetpack is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

Jetpack plugin - Publicize

(Jetpack – Publicize)

You can share your posts on Tumblr, Facebook, Twitter, LinkedIn, Google+, and more …

Publicize your content to several social media sites.

(Share your content on various social networks.)

After configuring all of the plugin and account settings, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize details displays in your publishing box.

(Publicize account options displays in your post publishing section.)

Now, whenever you publish a new post, it will automatically get shared on every account you have set up …

As soon as new content is published, it is automatically shared online.

(As soon as new content is published, it is automatically syndicated online.)

Go here for more information about using this powerful plugin: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting system that lets your site users interact with your site, post new comments, reply to existing comments and engage with your content as part of a social community.

You can enhance the WordPress built-in commenting feature with third-party plugins that integrate with social media, helping to spread and share them online.

For example, with a plugin like CommentLuv (Pro version), you can improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social reward features like backlinks, adding twitter usernames to comments, social enticements for sharing your content, and using keywords in the user name. This plugin will visit the site of the comment author while they type their comment and retrieve their latest blog posts, which they can include with their comment after clicking submit.

CommentLuv can help attract more comments and web traffic and improve user engagement on your site.

(CommentLuv can encourage a greater level of commenting and create more user engagement on your web site.)

To learn more about this WordPress plugin, visit this site:

Social Link Machine

Social Link Machine - WordPress content distribution plugin

(Social LinkMachine – WordPress content distribution plugin)

Social Link Machine is a set-and-forget plugin for WordPress that lets you drip-feed content to dozens of social sites, build backlinks, include relevant videos and images, and create social signals on auto-pilot …

SocialLinkMachine - syndicate your content to dozens of social sites

(Social LinkMachine – syndicate content to over 30 online platforms)

With SocialLinkMachine installed, you can automatically syndicate and drip-feed your content to over 30 traffic-generating websites, like:

  • Social Bookmarking Sites: e.g. Bitly, Folkd, Plurk, Scoop.it, etc.
  • Blogging Platforms: e.g. Blog.com, Rebel Mouse, WordPress.com, etc.
  • Social Platforms: Google Plus, YouTube, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • Document Sharing: e.g. Docdroid, Sendspace, etc.

To learn more about this WordPress plugin, go here: Social LinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content distribution campaigns), we have created a detailed article listing several social media tracking tools and technologies that are worth knowing about. Go here for more information:

Important Info

The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation Blueprint: Content Syndication Stage – Summary

Once you have your site and plugins fully set up and expertly configured, all you then need to do to attract more traffic is post great content on a regular basis.

Useful Tip

If you need great content ideas for your website, we recommend subscribing to our FREE email training series here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next article in the series.

This is the end of Part Four

To read the rest of this article, click on the link below:

WordPress Web Site Traffic Blueprint Part 5 - Learn How To Create An Automated Web Traffic-Getting Machine

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Website Traffic Blueprint Part Five - A Complete Guide To Growing Your Web Visitors Automatically Using WordPressWelcome to Part 5 of our Web Traffic Blueprint article series, where we explain how to turn your website into an automated traffic generation machine using the WordPress CMS.

So far, we have covered the following in this series:

In Part 1 of this series, we described the traffic automation process, and explained why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress blog, all you have to do is publish web content regularly to automatically bring web traffic!

(With an expertly configured WordPress website or blog, all you have to do is publish new content consistently to automatically begin attracting new traffic!)

In Part Two, we looked at the setup phase. We helped you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your existing site has been built using WordPress.

Where to set up a WordPress site on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part 3, we looked at the configuration phase. We explained how to configure hosting settings, WordPress settings, and external settings that affect your website’s traffic-getting ability …

Where to set up WordPress on your domain

(In Part 3 you will configure hosting settings, WordPress settings, and external settings that can affect your website’s traffic-getting ability)

In Part Four, we discussed ways to automate your traffic with WordPress plugins.

Publish once, automate the rest!

(Publish content one-time, automate the rest!)

In this article, we discuss ways to optimize your traffic using different tools and strategies.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress website, generating traffic successfully on a consistent basis comes from having a clearly-defined business vision, careful digital planning, and great systems and process in place.

Optimizing traffic is the result of business vision, sound planning, and systems

(Automating traffic is the result of a business vision, sound planning, and systems)

Let’s review the systems that will help you grow and manage this traffic.

These systems include:

  • Marketing Systems – The processes and strategies used to create traffic for your business.
  • Technical Systems – The systems and processes used to keep your online presence up and running for receiving new traffic.
  • Business Systems – How you manage and respond to traffic.

Systems help you grow, automate, and manage your traffic

(Use systems to grow and manage your traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to drive new traffic to your website. You can test your marketing systems by asking questions such as:

  • What is your online marketing strategy?
  • What resources and portion of your budget will you assign to your marketing channels?
  • Who will create your content and run your marketing campaigns?
  • How will you test and measure the ROI of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help you generate some data, such as the keywords people are searching online to find your site, which you can use to create web content targeted specifically to your audience.

Technical Systems

Your technical systems and processes keep your web presence up and running for receiving traffic. There’s no point sending traffic to your website if your site is constantly down or your web pages take a very long time to load.

Your technical systems include handling areas like webhosting, site maintenance and support, installing, configuring, and updating new software (e.g. plugins), integration, customization, troubleshooting, etc.

Your technical systems can be tested by asking questions such as:

  • Who will look after my webhosting?
  • Who will look after my website and keep my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your planning and setup and configuration phases have been done correctly. Like all technology, however, there will always be new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems in place to help you manage and respond to traffic. These include:

  • Communication systems
  • Managing human and financial resources
  • Handling sales inquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you intend to outsource your digital marketing and technical services, then you will need good systems in place for managing all outsourcing processes.

WordPress Web Traffic System – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to do is to implement your “traffic loop”.

Let’s walk through an example of how to implement, optimize, and automate a traffic loop. Take a look at the flowchart below …

Implement, optimize, and automate a traffic loop

(Implementing and optimizing your traffic loop)

Increase Reach & Visibility Online

The first step of the process is to increase visibility for your website or blog.

Useful Tips
  • An expertly configured WordPress site allows you to instantly notify and publicize your content to social media accounts like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
  • As mentioned earlier, investing in some paid advertising (e.g. pay-per-click ads) can help you generate some initial actionable and intelligent data such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to attract more visitors using methods like Twitter ads, podcasts, forum ads, etc.
Tools & Strategies

We’ve covered many excellent plugins, tools, and methods in previous sections of this tutorial series.

Also, if you haven’t already, learn more about plugins that allow you to easily add the following to your WordPress website or blog:

  • Share your comments and posts online,
  • Run contests, offer downloads or discounts for likes/shares,
  • Accept user generated content, feeds, etc.
  • Distribute content online in various media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority & Credibility

Getting more content published is great, but to make this more effective, your content also needs to be building authority and credibility with users.

Publishing higher quality content improves your chances of getting it shared around and viewed by more people and hence more traffic.

Traffic Optimization Ideas
  • Focus on content that will add value to potential visitors and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
  • Consider publishing a “how to” guide that can be sold or distributed online.
Tools, Plugins, And Methods

If you need great content ideas for your site, then subscribe to our email training series on growing your business with content marketing here:

Also, if you haven’t already, contact us to learn more about plugins that allow you to easily add the following to your site:

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on demand.” You can do this by building a list or starting an online network.

With “Traffic On Tap,” most of your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and credibility can be used to generate new traffic with every blog post you publish, forum post you add, or email you send out.

Useful Tips
  • Encourage commenting and discussions on your site.
  • Add an email training course and encourage people to subscribe.
  • Add a paid, free, or ‘freemium’ membership site, online forum, or social community.
  • Start or join a Facebook/LinkedIn Group.
Plugins, Tools, And Strategies

Many solutions and plugins are available that can help grow your online influence and improve engagement. For example:

  • Autoresponders (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums and Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, video galleries, etc.

Identify Problems & Provide Solutions To These

By taking advantage of incoming traffic to find out what your visitors need, you should have no problem developing new solutions, all of which can provide you with new opportunities for generating additional traffic.

Tips
  • Create an online training course.
  • Publish educational guides that you can sell or distribute online.
  • Add an e-commerce store to your site.
Tools & Strategies

If you plan to provide products and services online (as opposed to just providing information), see other posts on this site to learn more about WordPress plugins that allow you to easily add the following to your website:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. Gathering and interpreting data from existing traffic gives you the opportunity to discover new traffic opportunities.

You should have already installed an analytics program (e.g. Google Analytics) on your site. Make sure you can also understand the data.

WordPress Traffic System – Summary

Once you implement the above strategies, all you have to do is repeat the cycle, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Start with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (with some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other solutions as required to build authority, trust, and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more traffic automatically to your web site and grow your business online.

WordPress Website Traffic Blueprint Part Five - A Complete Guide To Getting More Web Visitors For Your Business Automatically

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com

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WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

Get Thrive Leads for WordPress

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis tutorial is part of a series of comprehensive articles aimed at helping business owners learn how to grow their business online using a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

WordPress Web Site Traffic Blueprint Part 1 - How To Turn Your WordPress Blog Into A Traffic MachineAlmost every business needs traffic to prosper online.

Knowing how to attract new visitors to your website is one of the most important skills of running a successful business presence online. Getting visitors to a web site is also one of the greatest challenges faced by almost every business owner.

Why Do So Many Small Businesses Have Difficulty Attracting Visitors To Their Web Sites?

Type in any of the phrases below into Google …

  • “drive web traffic to my site for free”
  • “drive more traffic to my web site”
  • “need to increase web site traffic”
  • “ideas to drive web traffic using paid advertising”
  • “get more targeted buyers to my web site for free”

… and you will be presented with lists of pages that provide information on methods to help you increase your website visitors …

There are loads of ways to drive more website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!

(There are many ways to drive more web traffic to your site. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are tons of courses and free sites online that can show you effective methods to bring more visitors to your website.

The problem often has more to do with businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.

The picture below shows how many businesses approach the challenge of generating traffic to their sites …

This is how most website owners approach traffic generation

(This is how most site owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.

As you will discover in a moment, there is a better way.

Info

Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.

Outsourcing is great if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money looking for a positive ROI traffic-getting strategy.

Without laying down a solid foundation and putting the right systems in place, traffic generation can end up becoming a costly waste of time and money!

(Without a solid foundation and the right systems, online traffic generation can be very costly!)

Sustainable traffic generation involves setting up a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Getting More Web Visitors?

Imagine owning a website where the only thing you had to do to deliver an ongoing stream of targeted visitors to your web site was to publish quality content consistently.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In our WordPress Traffic Blueprint article series, we explain how to create an automated traffic generation machine that can help begin attracting new targeted traffic to your site, simply by adding new content to your website on a consistent basis.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:

  1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
  2. Add content on a regular basis to drive visitors and generate data organically
  3. Add other traffic methods and test

To generate sustainable web traffic, you first need to put in the right systems

(Sustainable traffic generation requires setting up a solid foundation online and putting the right systems in place)

At this stage, we’re mostly concerned with Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help you:

  • Save time using leverage and automation
  • Save money in many different ways
  • Automatically get your website content indexed faster in search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site

With an expertly configured WordPress web site, you just post new content and WordPress will then do the rest, informing the world about your content and bringing you back web traffic!

(With an expertly configured WordPress web site, you just add new content and WordPress will do the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress blog can instantly deliver new visitors to your business requires several article installments, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when we publish a new article).

Let’s start by addressing some basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?

Take a look at the picture below …

Static vs Expertly Configured WordPress Site

(Static Website vs Expertly Configured WordPress Site)

Many websites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that your content simply sits inside a server waiting to be discovered. A static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anybody in cyberspace or announce to any other website that new content has been published.

Think about it … if in a traditional website, all of your content just sits there passively waiting to be found, then you have to continually promote your web presence and your content to maintain web traffic coming.

WordPress is different!

WordPress comes with powerful built-in functionality that lets you set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your site does the rest, instantly notifying various online properties about your site to automatically bring your business more website visitors …

WordPress Website Traffic Blueprint Part 1 - How To Turn Your WordPress Website Into A Traffic Machine

(With an expertly configured WordPress site, you just publish content and WordPress then does the rest, informing the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated website traffic system:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
  • Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your WordPress functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once your site settings have been configured and integrated with various external services, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
  • Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also start to track and understand the traffic generated as a result and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation strategies.

WordPress Website Traffic Blueprint Part 1 - A Complete Guide To Growing Your Website Traffic Automatically With WordPress

This is the end of Part 1

To read the rest of this article, click here:

WordPress Website Traffic Blueprint Part 2 – A Complete Guide To Increasing Your Traffic Automatically Using WordPress

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This article is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business online and drive traffic organically using a WordPress-powered website or blog and proven online marketing strategies.

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