Welcome to Part Four of our Web Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS platform.
So far, we have covered the following in this series:
In Part One, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …
(With an expertly configured WordPress website, all you have to do is add content on a consistent basis to drive web traffic!)
In Part Two, we look at critical setup decisions. We help you understand the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site is built with WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we discussed important configuration decisions.
Here, we configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically …
(In Part Three we explain how to configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically)
In Part Four, we discuss ways to automate your traffic using a number of WordPress plugins.
Why Automate Your Traffic Generation Process?
Depending on which marketing gurus you talk to, you could find yourself spending 1-2 hours every day (or more) promoting your business on social media in addition to running your business, creating content and managing your online presence.
Most small businesses simply lack the time, resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts prescribe. If you spend half your day checking Twitter, LinkedIn, and Facebook in addition to planning and writing content for your website or blog, how can anything else in your business get done?
(Small businesses spend most of their working hours simply keeping their businesses up and running. Image source: NFIB)
Many business owners spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses done by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all businesses surveyed spent at least six hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses are spending more time marketing and promoting themselves online. Source: VerticalResponse.com)
As small businesses spend more time on online marketing as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other areas …
(Businesses with limited resources, time, and marketing budgets and many areas to focus on need to plan their marketing strategy very carefully.)
One other important thing to consider is that, in addition to spending time social media websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These sites can and will make decisions that affect your business without consulting you. Why invest so much effort and time building a business on rented real estate? With a self-hosted WordPress website, you can have complete control of your own real estate and post your content automatically to other online accounts.
Automating business systems and processes to leverage time and increase productivity is nothing new. Businesses have been doing it since the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business online creates a number of dilemmas for business owners and marketing managers, especially for those with limited time, budget, and resources. For example:
- Which of these channels should you invest more of your budget, time, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Tumblr, etc.) while ignoring the benefits of building content on your own domain?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to share with you now, is a free, simple, and effective formula that lets you automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should invest more budget, efforts, and your time on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat websites, techniques, tools, and anything designed to manipulate or violate the terms of service and policies of companies like Pinterest, Facebook, Google.
(Automating your web traffic does not need to involve using black hat methods!)
The purpose of this article series is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that many small businesses lack the time, human resources and financial means to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is work smart within your limitations.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels one by one is extremely time-consuming!)
Why not use a smarter, time-saving approach like the one shown below instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.
- Distribute content automatically to social media services and social bookmarking sites,
- Distribute content (and comments) automatically to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your site as explained in Part 2. Then, expertly configure your site settings as shown in Part 3. Once all of this is in place, you can then connect all of the dots with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic Generation Plugins
Let’s take a look now at some plugins that can be used to:
- Syndicate content to social media sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Post content automatically via RSS feeds to other online properties
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, GooglePlus, LinkedIn and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize)
You can share your posts on Tumblr, Facebook, Twitter, LinkedIn, Google+, and more …
(Share your content on various social networks.)
After configuring all of the plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options displays in your post publishing section.)
Now, whenever you publish a new post, it will automatically get shared on every account you have set up …
(As soon as new content is published, it is automatically syndicated online.)
Go here for more information about using this powerful plugin: Jetpack
WordPress has a built-in commenting system that lets your site users interact with your site, post new comments, reply to existing comments and engage with your content as part of a social community.
You can enhance the WordPress built-in commenting feature with third-party plugins that integrate with social media, helping to spread and share them online.
For example, with a plugin like CommentLuv (Pro version), you can improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social reward features like backlinks, adding twitter usernames to comments, social enticements for sharing your content, and using keywords in the user name. This plugin will visit the site of the comment author while they type their comment and retrieve their latest blog posts, which they can include with their comment after clicking submit.
(CommentLuv can encourage a greater level of commenting and create more user engagement on your web site.)
To learn more about this WordPress plugin, visit this site:
(Social LinkMachine – WordPress content distribution plugin)
Social Link Machine is a set-and-forget plugin for WordPress that lets you drip-feed content to dozens of social sites, build backlinks, include relevant videos and images, and create social signals on auto-pilot …
(Social LinkMachine – syndicate content to over 30 online platforms)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed your content to over 30 traffic-generating websites, like:
- Social Bookmarking Sites: e.g. Bitly, Folkd, Plurk, Scoop.it, etc.
- Blogging Platforms: e.g. Blog.com, Rebel Mouse, WordPress.com, etc.
- Social Platforms: Google Plus, YouTube, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing: e.g. Docdroid, Sendspace, etc.
To learn more about this WordPress plugin, go here: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content distribution campaigns), we have created a detailed article listing several social media tracking tools and technologies that are worth knowing about. Go here for more information:
The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Content Syndication Stage – Summary
Once you have your site and plugins fully set up and expertly configured, all you then need to do to attract more traffic is post great content on a regular basis.
If you need great content ideas for your website, we recommend subscribing to our FREE email training series here:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next article in the series.
This is the end of Part Four
To read the rest of this article, click on the link below:
- Web Site Traffic Blueprint Part 5 – Discover How To Turn Your WordPress Website Into A Web Traffic Machine
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now