WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Site Traffic Blueprint Part Four - A Complete Guide To Generating More Website Visitors To Your Business Automatically With WordPressWelcome to Part 4 of our WordPress Website Traffic Blueprint article series, where we show you how to turn your site into an automated traffic machine using the WordPress CMS platform.

So far, we have covered the following in this series:

In Part One of this series, we explained why using an expertly configured WordPress website is the key to generating automated traffic …

With an expertly configured WordPress blog, all you have to do is publish web content consistently to generate traffic!

(With an expertly configured WordPress blog, all you have to do to begin attracting more web traffic is post content on a consistent basis!)

In Part 2, we looked at critical setup decisions. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your existing website has been built using WordPress.

Where to set up a WordPress website or blog on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we look at the configuration phase of the automation system.

Here, we configure all the settings (hosting, WordPress and external) that can affect your website’s traffic-getting ability …

Where to set up a WordPress web site on your domain

(In Part 3 we explain how to configure all the settings (hosting, WordPress and external) that affect your site’s traffic-getting ability)

In Part 4, we discuss ways to automate traffic to your website with different plugins.

Why You Should Automate Your Traffic Generation Process

Depending on which marketing gurus you listen to, you could end up spending a couple of hours per day (or more) promoting your business on social media.

Many businesses lack the time, human resources and financial means to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts are recommending. If you spend half your day checking Twitter, LinkedIn, or Facebook in addition to researching and writing content for your blog or website, how does anything else in your business get done?

Keeping a business up and running is how most small business owners spend their working hours.

(Keeping a business up and running is how most small business owners spend their time. Source: NFIB)

Many business owners spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.

A study of small businesses conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all small businesses surveyed spent 6 or more hours each week on social media (most of the other businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the figures would most likely be significantly higher.
  • More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Businesses are spending more time marketing and promoting themselves online.

(Small businesses spend more time every year marketing and promoting themselves online. Image source: VerticalResponse)

As small businesses spend more time promoting and marketing themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other areas …

Businesses with limited budgets, resources, and time and many different areas to focus on have to plan their marketing strategy very carefully.

(Businesses with limited resources, time, and marketing budget and many different business areas to focus on need to plan their marketing strategy very carefully.)

Another important thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or YouTube. These sites can and will make decisions that can dramatically affect your business without requiring your input. Why invest so much time and effort building a business on someone else’s real estate? With a self-hosted WordPress website, you can have complete control of your own virtual real estate and publish your content automatically to other online accounts.

Automating business systems and processes to leverage time is nothing new. Businesses have been doing it since the Industrial Age. In the Information Age, however, the increasing availability of many new channels for promoting and marketing a business online creates a number of dilemmas for business owners, especially for those with limited time, marketing budgets, and resources. For example:

  • Which channels do you invest more of your efforts, time, and your budget on?
  • Should you invest so much time and effort building assets on sites that do not belong to you (e.g. YouTube, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to market and promote your business on?

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What we’d like to share with you now, is a free, simple, and effective method for automating your traffic generation with WordPress.

With this method, you will be able to:

  • Save time creating content for your website and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which marketing channels you should invest more of your efforts, budget, and your time on,
  • Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.

Note

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat websites, solutions, techniques, and anything designed to flaunt or violate the terms of service and policies of services like LinkedIn, Google, Facebook, etc..

Web traffic automation does not require using black hat techniques!

(Web traffic automation does not require using black hat techniques!)

The focus of this series of articles is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen that many small businesses lack the time, resources and budget to engage in the kind of content marketing that many online experts recommend doing. What you want to do, then, is be strategic with your limited budget, resources, and time.

So, instead of doing this …

Posting content to different marketing channels one by one can be extremely time-consuming!

(Posting content to services one at a time can be very time-consuming!)

Why not choose this one instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content one-time, and automate your content distribution to all other services.

You can:

  • Automatically distribute content to social media channels and bookmarking sites,
  • Distribute comments and content automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your website or blog as explained in Part 2. Then, get it configured as explained in Part 3. Once all of this is in place, you then automate your content distribution using plugins like the ones listed in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic System – Traffic Generation Plugins

Let’s take a look now at a number of plugins that can:

  • Post content to social media sites and social bookmarking websites
  • Syndicate comments automatically to other blogs
  • Post content automatically via RSS feeds to other blogs

Jetpack

You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great features.

After Jetpack has been installed, connect the plugin to your WordPress.com account (set up in Part Three.) …

Connect Jetpack to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate the Publicize feature …

Jetpack plugin - Publicize feature

(Jetpack – Publicize feature)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Twitter, Facebook, LinkedIn, Google+, and more …

Share your content automatically on various social networks.

(Distribute your content to various social media accounts.)

After configuring all of the plugin and account settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize options show in your publishing area.

(Publicize details displayed in the post publishing section.)

Now, whenever you publish new content, it will automatically be shared on every account you have set up …

As soon as content is published, it is automatically shared online.

(As soon as new content is published, it will be automatically syndicated online.)

Go here to learn more about this handy plugin: Jetpack Plugin

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting feature that lets your site users engage with your website or blog, post new comments, reply to other users and engage with your content.

You can enhance the WordPress built-in commenting feature using a 3rd-party plugin that integrates your comments with social media, helping to share and spread your content around.

For example, a plugin like CommentLuv (Premium version) can help make your site more attractive to commenters by offering them a choice of backlinks if they tweet, like, or plus1 your post. This plugin will visit the comment author’s website while they are entering their comment and retrieve their latest blog posts, which can be included with their comment when they click the submit button.

CommentLuv can encourage a greater level of commenting and improve user engagement on your site.

(CommentLuv Pro version can help attract more comments and create more user engagement on your website.)

To learn more about this WordPress plugin, visit the plugin website:

Social Link Machine

SocialLinkMachine - WordPress content distribution plugin

(SocialLinkMachine – Content distribution plugin for WordPress)

Social Link Machine is a set-and-forget plugin for WordPress that lets you syndicate and drip-feed content, build diverse anchor text backlinks, include relevant images and videos, and create social signals on auto-pilot …

Social LinkMachine - syndicate your content automatically to dozens of authority sites

(Social Link Machine – syndicate your content automatically to dozens of social platforms)

With Social Link Machine installed, you can automatically drip-feed your content to many traffic-generating websites, such as:

  • Social Bookmarking Sites: e.g. Deviantart, Linkagogo, Instapaper, Scoop.it, etc.
  • Web 2.0 Blogs: e.g. Blogger, Sett, Tribe, etc.
  • Social Media Platforms: Google Plus, Twitter, etc.
  • Image Sharing Platforms: e.g. Flickr, etc.
  • Document Sharing: e.g. Docdroid, Scribd, etc.

To learn more about using this plugin, visit the plugin site: Social Link Machine

Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution campaigns), we have created a comprehensive article listing a number of social media measurement tools and technologies that are worth checking out and knowing about. For more details, visit this page:

Important Info

The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Content Syndication Stage – Summary

Once your WordPress site and plugins have been configured and set up, all you have to do is publish new content on a consistent basis to automatically bring traffic.

Useful Tip

If you need help coming up with endless topics for posting content on your site, we recommend subscribing to our email training series on growing your business with content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next section of our series.

This is the end of Section 4

To read the rest of this article series, click here:

Web Site Traffic Blueprint Part 5 - How To Turn Your WordPress Site Into An Automated Web Traffic Machine

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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