Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to drive new visitors automatically to your website using the WordPress CMS.
So far, we have covered the following in this series:
In Part 1, we explain why using an expertly configured WordPress website is the key to automating traffic to your website …
(With an expertly configured WordPress website or blog, all you have to do is add great content on a regular basis to automatically begin attracting traffic!)
In Part 2, we discuss critical setup decisions. We help you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing website is built using WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part Three, we focused on the configuration phase.
In this step, we configure all the settings that can affect your site’s traffic-getting ability …
(In Part 3 we show you how to configure all the settings that affect your site’s traffic-getting ability)
In this article, we explain how to set up various WordPress plugins that can drive visitors automatically to your website or blog when you begin publishing content.
Why Automate Your Traffic Generation Process?
Depending on which experts you get your advice from, you could end up investing an hour each day (or more) promoting your business on social media.
Many businesses simply lack the time, human resources and financial means to engage in the kind of content marketing that many online marketing experts recommend. If you spend half your day checking Facebook, LinkedIn, and Twitter in addition to writing content for your website or blog, how will you get anything in your business done?
(Keeping a business up and running is how most small businesses spend their time. Infographic: NFIB)
Small businesses spend most of their working hours trying to keep their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Marketing research done by email and social media marketing company Vertical Response found that:
- 43% of all small businesses surveyed spent at least six hours each week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses are spending more time marketing and promoting themselves online. Image source: VerticalResponse.com)
As businesses spend increasingly larger amounts of time marketing and promoting themselves online as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other equally important areas …
(Businesses with limited time, budget, and resources and many business areas to focus on need to plan their marketing strategy very carefully.)
Another important thing to consider is that, in addition to spending time promoting and marketing your business on various social media websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites often will make decisions that can dramatically impact your business without first consulting you. Why invest so much time and effort building content on rented real estate? With WordPress (self-hosted), you can have complete control of your own real estate and distribute your content automatically to other websites.
Automating business processes to save time is nothing new. Businesses have been doing it since the Industrial Age. In the Digital Age, however, the exponential growth channels for promoting and marketing a business online creates a number of dilemmas for business owners, especially for those with limited time, budgets, and resources. For example:
- Which of these marketing channels should you focus more efforts, time, and your budget on?
- Should you invest so much time and effort building assets on sites that you ultimately have no control over (e.g. Facebook, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy for automating the web traffic generation process with WordPress.
With this method, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which marketing channels you should invest more of your efforts, time, and your budget on,
- Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat software, sites, strategies, and anything that violates the policies and terms of service of companies like Google, LinkedIn, Facebook, etc..
(Automating your web traffic doesn’t need to involve using black hat methods!)
What we are focusing in this series of articles is to show you how to be smart with your limited resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small businesses lack the time, human resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is work smart within your limitations.
So, instead of posting content to marketing channels individually, which can be very time-consuming …
(Posting content to individual marketing channels can be very time-consuming!)
Why not opt for a smarter, time-saving approach like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other services.
- Distribute content automatically to social sites and social bookmarking sites,
- Automatically distribute content (and comments) to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress website or blog as described in Part Two. Then, get it all configured as explained in Part Three. Once all of this is in place, you can then automate the process with plugins like the ones listed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic-Getting Plugins
Let’s take a look now at some WordPress plugins that can:
- Distribute content to social sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Distribute content automatically via RSS feeds to other online properties
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, GooglePlus, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature on Jetpack)
Once this section is configured, you will be able to automatically share your posts on Twitter, Facebook, Tumblr, GooglePlus, LinkedIn, and more …
(Distribute your posts automatically to various social sites.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings displays in your post publishing section.)
Now, whenever you publish a new post, it will automatically get shared on every account you have set up …
(As soon as you publish, your new posts will be automatically shared online.)
This is a hands-free, automated way to get more exposure for your content online on social websites.
The built-in WordPress commenting function lets your site users engage with your website, post new comments, reply to existing comments and participate in discussions.
You can expand the WordPress built-in commenting feature using a third-party plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share your content online.
For example, with a WordPress plugin like CommentLuv (Pro version), you can create more user engagement on your site. The plugin encourages readers to comment using SEO and social reward features like adding twitter names to comments, using keywords in the name, social enticements for sharing your content, and SEO backlinks. This plugin will visit the site of the comment author while they type their comment and retrieve their latest blog posts, which can be included below their comment when they click the submit button.
(CommentLuv Pro version can encourage a greater level of commenting and create more user engagement on your site.)
Go here to learn more about the benefits of using this handy plugin:
(Social Link Machine – WordPress content distribution plugin)
Social Link Machine is a WordPress plugin that lets you automatically syndicate your content, build diverse anchor text backlinks, include relevant videos and images, and create 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed your content to many online websites)
With SocialLinkMachine installed, you can automatically drip-feed your content to dozens of social platforms, including:
- Bookmarking Sites: e.g. Bitly, Diigo, Kippt, Reddit, etc.
- Blogging Platforms: e.g. Livejournal, Rebel Mouse, Tumblr, etc.
- Social Platforms: Facebook, YouTube, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Issuu, Sendspace, etc.
Visit the plugin site to learn more about this plugin: Social LinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content marketing campaigns), we have created a comprehensive article where we explore a number of social media monitoring tools that are worth knowing about. For more details, visit this page:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Content Distribution Phase – Summary
Once your WordPress site and plugins have been set up and expertly configured, all you then have to do is add great content regularly to automatically bring web traffic.
We have created a complete email course designed to help you never run out of content for posting to your website or blog:
Once you have configured your WordPress site, the next step is to optimize as much of the process as you can. This step is explained in the next section of our WordPress Traffic Automation Blueprint series.
This is the end of Section 4
To read more, click here:
- Website Traffic Blueprint Part 5 – Discover How To Turn Your WordPress Blog Into An Automated Traffic Generation Machine
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum