Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to turn a site into an automated traffic machine using the WordPress CMS.
So far, here is what we have covered in this article series:
In Part 1 of this series, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated traffic …
(With an expertly configured WordPress site, all you have to do to automatically begin attracting more web traffic is publish new content regularly!)
In Part 2, we focused on the setup phase. We explained the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your site was built using WordPress.
(In Part 2 we show you where to set up a WordPress website on your domain)
In Part Three, we looked at important configuration decisions.
In this step, we configure all the settings that can affect your site’s ability to generate traffic automatically …
(In Part Three you will configure all the settings that affect your website’s ability to generate traffic automatically)
In Part 4, we discuss ways to automate traffic generation using WordPress plugins.
Why You Should Consider Automating Your Traffic Generation Process
Depending on which experts you listen to, you could end up trying to spend an hour or two every day (or more) promoting your business on social media.
Many small business owners lack the time, human resources and financial means to engage in the kind of content marketing that many marketing experts are prescribing. If you were to spend half a day posting updates on Facebook, LinkedIn, or Twitter in addition to planning and writing articles for your blog or website, how could you get anything in your business done?
(Small businesses spend most of their working hours keeping their businesses up and running. Infographic source: National Federation Of Independent Businesses)
Small business owners spend most of their time trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.
A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all businesses surveyed spent at least 6 hours each week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the numbers would most likely be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses are spending more time every year marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more pressure on businesses to prioritize their time on other areas …
(Businesses with limited budget, time, and resources and many areas to focus on require careful planning of their marketing strategy.)
One other thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These sites can and will make decisions that affect your business without prior warning. Why invest so much effort and time building a business on someone else’s asset? With WordPress (self-hosted), you can have complete control of your own virtual real estate and publish your content automatically to other online properties.
Automating processes to save time and increase productivity is not new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the increased availability of hundreds of new marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, time, and marketing budget. For example:
- Which of these marketing channels should you invest more of your time, efforts, and your budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Tumblr, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic Generation With WordPress
What I’d like to share with you now, is a free, simple, and effective formula for automating the traffic generation with WordPress.
With this method, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary web marketing costs,
- Determine which marketing channels you should focus more time, budget, and your efforts on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat software, techniques, websites, and anything designed to “game” or violate the policies and terms of service of sites like Facebook, Google, YouTube, etc..
(Web traffic automation doesn’t require the use of black hat techniques!)
What we are focusing in this article is to show you how to be smart with your resources and automate your content distribution so you can leverage your time and efforts, and get additional exposure online from websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small business owners lack the time, human resources and budget to engage in the kind of content marketing that most experts advise. What you want to do, then, is work smart within your limited resources.
So, instead of choosing this time-consuming approach …
(Posting content to services individually is very time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other services.
- Distribute content automatically to social media sites and social bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as shown in Part 2. Then, expertly configure it as described in Part 3. After all this is in place, you then automate these processes using plugins such as the ones listed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic System – Traffic Generation Plugins
Let’s take a brief look at a few traffic-generation WordPress plugins that can help:
- Syndicate content to social sites and social bookmarking websites
- Distribute comments automatically to other blogs
- Distribute content to other online properties via RSS feeds
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, LinkedIn, Google+ and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize)
Once this section is configured, you will be able to automatically share your posts on Facebook, Tumblr, Twitter, Google+, LinkedIn, and more …
(Distribute your content to various social accounts.)
After all of the plugin and account settings have been configured, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize options show in your post publishing area.)
Now, whenever you publish new content, it will automatically be shared on all of the accounts you have set up …
(As soon as you publish, your new posts will be automatically syndicated online.)
Visit this site to learn more about the benefits of using this great plugin: Jetpack
The native WordPress commenting system allows your visitors to engage with your website or blog, post new comments, reply to existing comments and engage with your content as part of a community.
You can expand the WordPress default commenting feature with third-party commenting plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread your content around.
For example, a WordPress plugin like CommentLuv (Premium version) can help make your site more attractive to commenters by offering them a wider choice of backlinks if they +1, tweet, or like your post. This plugin will visit the comment author’s website or blog while they enter their comment and retrieve their most recent blog posts, which they can include with their comment after clicking submit.
(CommentLuv can help attract more comments and web traffic and create more user engagement on your site.)
To learn more about this powerful plugin, visit this site:
(SocialLinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a WordPress plugin that lets you automatically syndicate and drip-feed your content to over 30 online sites, build backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate content to dozens of online sites)
With Social LinkMachine installed, you can automatically syndicate and drip-feed content to over 30 traffic-generating sites, such as:
- Social Bookmarking Sites: e.g. Deviantart, Linkagogo, Kippt, Reddit, etc.
- Web 2.0 Blogging Platforms: e.g. Blogger, Overblog, Tumblr, etc.
- Social Media Platforms: Google Plus, Xing, etc.
- Image Sharing: e.g. Flickr, etc.
- PDF Sharing: e.g. Issuu, Scribd, etc.
To learn more about the benefits of using this handy plugin, visit this site: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing campaigns), we have written a detailed article about social media monitoring tools and technologies that are worth knowing about here:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Sharing Phase – Summary
Once your website and plugins have been fully set up and expertly configured, all you have to do then is post great content regularly to automatically start generating new web traffic organically.
We have created an entire email email-based training course designed to help you never run out of content for posting to your web site:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next article in our WordPress Traffic Automation System series.
This is the end of Part 4
To read more, click on the link below:
- Web Site Traffic Blueprint Part 5 – A Complete Guide To Getting More Website Traffic For Your Business Automatically Using WordPress
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now