Welcome to Part 4 of our Web Site Traffic Blueprint article series, where we show you how to grow your business online automatically using the WordPress CMS platform.
So far, here is what we have covered in this series:
In Part One, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress site is the key to automating traffic to your site …
(With an expertly configured WordPress website, all you have to do is post content on a regular basis to start driving web traffic!)
In Part 2, we look at the setup phase of the blueprint. We explain the best way to get started if you don’t have a web presence yet, how to set things up if you already have a site, and what to do if your site has been built with WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we discuss configuring WordPress.
Here, we configure hosting settings, WordPress settings, and external settings that affect your site’s ability to generate traffic automatically …
(In Part 3 we show you how to configure all the settings that can affect your site’s ability to generate traffic automatically)
In Part 4, we will show you how to set up various WordPress plugins that can get traffic automatically to your website just by publishing new content on a regular basis.
Why It Makes Sense To Automate Your Traffic Generation Process
Depending on which experts you listen to, you could end up trying to spend 1-2 hours or more per day posting content on social media while also trying to run your business, creating content and managing your online presence.
Many small businesses simply lack the time, human resources and budget to engage in the kind of content marketing that many online marketing experts are prescribing. If you spent half a day posting updates on Facebook, LinkedIn, or Twitter in addition to researching and writing content for your blog or website, how would anything else in your business ever get done?
(Keeping a business up and running is how most small business owners spend their time. Source: NFIB)
Small businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
Research done by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent around 6 hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the figures would most likely be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses are spending more time every year marketing and promoting themselves online. Source: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other vital areas …
(Businesses with limited time, resources, and marketing budgets and many different areas to focus on require careful planning of their marketing strategy.)
Another important thing to consider is that, in addition to spending time social media websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or LinkedIn. These companies can and will make decisions that impact your business without consulting you. Why invest so much effort and time building a business on someone else’s real estate? With WordPress (self-hosted), you can have complete control of your own virtual real estate and publish your content automatically to other sites.
Automating processes to leverage time is not new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners, especially for those with limited time, budgets, and resources. For example:
- Which of these marketing channels do you invest more of your efforts, time, and your budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own website?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy for automating the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should focus more of your time, budget, and your efforts on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge you to avoid using black hat software, websites, methods, and anything that violates the policies and terms of service of companies like Google, YouTube, Facebook, etc..
(Automating your web traffic doesn’t have to involve the use of black hat techniques!)
The focus of this article series is not to game online services or flaunt their terms of service, but to show you how to be smart with your limited resources and automate your content distribution in order to leverage your time and efforts, and increase your exposure online to sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small business owners lack the time, resources and budget to engage in the kind of content marketing that many online experts advise doing. What you want to do, then, is work smart within your limitations.
So, instead of doing this …
(Posting content to individual marketing channels can be very time-consuming!)
Why not use this time-saving approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other services.
- Automatically distribute content to social media services and social bookmarking sites,
- Automatically distribute content (and comments) to other blogs and web properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress website or blog as described in Part 2. Then, get it configured as described in Part Three. Once all of this is in place, you then connect all of the dots with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Plugins
Let’s take a brief look at a number of traffic-generating WordPress plugins that can help:
- Distribute content to social sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Syndicate content automatically via RSS feeds to other sites
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, Google+, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize)
Configure this section to share your posts on Tumblr, Twitter, Facebook, LinkedIn, GooglePlus, and more …
(Share your content automatically on several social media networks.)
After configuring all plugin and account settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account options in your Publish area.)
Now, whenever you publish new content, it will automatically be shared on every account you have set up …
(As soon as posts are published, they will be automatically syndicated online.)
The Jetpack plugin provides a hands-free, automated way to get more exposure online for your content on social media networks.
The WordPress built-in commenting function lets your blog readers engage with your website, post comments, reply to existing comments and participate in discussions.
You can enhance the WordPress native commenting feature with third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread your content around.
For example, using a WordPress plugin like CommentLuv (Pro version) can help make your blog more attractive to commenters by offering them a wider choice of backlinks if they plus1, tweet, or like your post. This plugin will visit the comment author’s website or blog while they are entering their comment and retrieve their last blog posts, which they can include with their comment after clicking submit.
(CommentLuv Premium version can help attract more comments and traffic and improve user engagement on your site.)
Visit this website to learn more about using this great plugin:
(Social LinkMachine – WordPress content distribution plugin)
Social Link Machine is a plugin for WordPress that lets you drip-feed content to over 30 social platforms, build backlinks, include relevant YouTube videos and images, and social signals on auto-pilot …
(Social LinkMachine – drip-feed content automatically to many online websites)
With Social Link Machine installed, you can automatically syndicate and drip-feed content to many traffic-generating platforms, like:
- Bookmarking Sites: e.g. Deviantart, Folkd, Kippt, Stumbleupon, etc.
- Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Issuu, Sendspace, etc.
To learn more about this plugin, go here: Social Link Machine
Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content distribution efforts), we have written a comprehensive article where we explore many social media measurement tools and technologies that are worth checking out and knowing about. More information:
The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Syndication Stage – Summary
Once your website or blog and plugins have been configured and set up, all you have to do then is post content on a consistent basis to automatically begin bringing web traffic organically.
If you need endless content ideas for your web site, then subscribe to our FREE email training series on growing your business online with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the process. This step is addressed in the next article in the series.
This is the end of Section 4
To keep reading about this topic, click here:
- Web Traffic Blueprint Part Five – A Complete Guide To Driving More Website Traffic For Your Business Automatically With WordPress
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