Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to drive new visitors automatically to your site using the WordPress CMS platform.
So far, here is what we have covered in this series:
In Part One of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to generating automated traffic …
(With an expertly configured WordPress website or blog, all you have to do to begin attracting traffic is post new content consistently!)
In Part Two, we looked at the setup phase of this system. We explained the best way to start if you don’t have a website yet, how to set things up if you already have a site, and what to do if your existing site was built using WordPress.
(In Part 2 we show you how to set up a WordPress website or blog on your domain)
In Part Three, we focused on configuring WordPress.
In this step, we configure hosting settings, internal settings, and external settings that can affect your site’s traffic-getting ability …
(In Part Three you will configure hosting settings, internal settings, and external settings that can affect your website’s traffic-getting ability)
In this step, we explain how to set up various plugins that can help bring visitors automatically to your website or blog simply by adding new content.
Why Automating The Traffic Generation Makes Sense
Depending on which marketing gurus you get your advice from, you could find yourself investing a couple of hours or more each day posting content on social media, as well as trying to run your business, creating content and managing your web presence.
Most small businesses simply lack the time, human resources and financial means to engage in the kind of content marketing that many marketing experts advise doing. If you were to spend hours posting updates on LinkedIn, Facebook, or Twitter in addition to writing articles for your website or blog, how would you get anything in your business done?
(Small business owners spend most of their working hours keeping their businesses up and running. Source: National Federation Of Independent Businesses)
Many businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all businesses surveyed spent at least 6 hours each week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the numbers would probably be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses spend more time each year marketing and promoting themselves online. Infographic: VerticalResponse)
As businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more pressure on businesses to prioritize their time on other areas …
(Businesses with limited marketing budget, time, and resources and many different business areas to focus on require careful planning of their marketing strategy.)
Another thing to keep in mind is that, in addition to spending time marketing and promoting your business on a number of social sites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or StumbleUpon. These companies often will make decisions that can significantly impact your business without requiring your input. Why invest so much time and effort building a business on rented real estate? With WordPress (self-hosted), you can have complete control of your own real estate and publish your content automatically to other online accounts.
Automating processes to save time and increase productivity is not new. Businesses have been doing it ever since the Industrial Age. In the Digital Age, however, the availability of many new channels for promoting and marketing a business online creates a number of dilemmas for business owners, especially for those with limited resources, marketing budgets, and time. For example:
- Which of these marketing channels should you invest more budget, efforts, and your time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Pinterest, etc.) while ignoring the benefits of building content on your own website?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Traffic Generation With WordPress
What I’d like to show you now, is a free, simple, and effective method for automating your traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should invest more time, budget, and efforts on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat sites, methods, solutions, and anything that violates the policies and terms of service of services like Facebook, LinkedIn, Google, etc..
(Automating your web traffic does not require using black hat methods!)
The purpose of this series of articles is to show you how to automate your content distribution so you can leverage your time and efforts, and get additional exposure online from websites frequented by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many businesses lack the time, resources and financial means to engage in the kind of content marketing that most experts advise. What you want to do, then, is to be strategic and work smart within your limited resources, budget, and time.
So, instead of posting content to different marketing channels, which can be extremely time-consuming …
(Posting content to individual channels can be extremely time-consuming!)
Why not opt for this time-saving strategy instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social services and bookmarking sites,
- Distribute content (and comments) automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your site as shown in Part Two. Then, configure things as shown in Part 3. After all this is in place, you then automate the process using plugins such as the ones shown in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation Blueprint – Traffic Plugins
Let’s take a brief look at some traffic-generation plugins that can help:
- Syndicate content automatically to social media sites and social bookmarking accounts
- Syndicate comments automatically to other blogs
- Syndicate content to other online properties via RSS feeds
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, LinkedIn, Google+ and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate the Publicize feature …
(Jetpack – Publicize feature)
Configure this section to automatically share your posts on Tumblr, Facebook, Twitter, GooglePlus, LinkedIn, and more …
(Share your content automatically on several social accounts.)
After configuring all plugin and account settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings displayed in your publishing section.)
Now, whenever you publish new content, it will automatically be shared on all of the accounts you have set up …
(As soon as you publish, your content is automatically distributed online.)
To learn more about this plugin, visit this site: Jetpack by WordPress.com
The native WordPress commenting system lets your blog readers interact with your site, post comments, reply to other users and engage with your content as part of a social community.
You can expand the WordPress built-in commenting feature using a number of third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to spread and share your content online.
For example, with a WordPress plugin like CommentLuv (Pro version), you can create more user engagement on your web site. The plugin encourages readers to comment using SEO and social reward features like the ability to add twitter handles to comments, using keywords in the username, social enticements for sharing content, and SEO backlinks. This plugin will visit the website or blog of the comment author while they are typing their comment and retrieve their latest blog posts, which can be included with their comment after clicking submit.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your web site.)
Visit this website to learn more about this plugin:
(Social LinkMachine – WordPress content distribution plugin)
Social LinkMachine is a plugin that allows you to automatically syndicate and drip-feed content, build backlinks, include relevant videos and images, and 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed your content automatically to many online websites)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed content to over 30 traffic-generating websites, such as:
- Social Bookmarking Platforms: e.g. Deviantart, Linkagogo, Kippt, Reddit, etc.
- Blogs: e.g. Livejournal, Rebel Mouse, WordPress.com, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- PDF Sharing: e.g. Issuu, Gett, etc.
To learn more about this handy plugin, go here: Social Link Machine
Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content marketing efforts), we have created a detailed article listing over 30 social media tracking tools that are worth checking out and knowing about. Go here for more info:
The above are just some examples of the many plugins that WordPress makes available for automating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Syndication Process – Summary
Once you have your site and plugins expertly configured and set up, all you need to do then to begin bringing traffic is post web content regularly.
If you need endless content ideas for your website or blog, then subscribe to our email training series here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in our series.
This is the end of Part 4
To read more, click here:
- Web Traffic Blueprint Part Five – A Complete Guide To Getting More Website Visitors For Your Business Automatically Using WordPress
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie