WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Website Traffic Blueprint Part 4 - A Complete Guide To Generating More Website Visitors AutomaticallyWelcome to Part 4 of our WordPress Website Traffic Blueprint article series, where we explain how to create an automated traffic generation machine using WordPress.

So far, we have covered the following in this series:

In Part One of this series, we explain why using an expertly configured WordPress website or blog is the key to generating automated traffic …

With an expertly configured WordPress web site, all you have to do is publish new content consistently to drive traffic!

(With an expertly configured WordPress site, all you have to do is add new content on a regular basis to generate web traffic!)

In Part Two, we look at critical setup decisions. We explain the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website has been built with WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you how to set up a WordPress site on your domain)

In Part Three, we focused on configuring the system.

In this step, we configure hosting settings, internal settings, and external settings that affect your website’s ability to generate traffic automatically …

How to set up a WordPress website or blog on your domain

(In Part Three you learn how to configure all the settings that can affect your site’s ability to generate traffic automatically)

In Part 4, we discuss ways to automate the traffic system with different plugins.

Why Automating Your Traffic-Getting Process Makes Sense

Depending on which online marketing guru you listen to, you could find yourself investing 1-2 hours per day (or more) promoting your business on social media while also managing your business, your content and your online presence.

Most small business owners lack the time, resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many marketing experts recommend. If you spend hours checking Twitter, LinkedIn, and Facebook in addition to writing articles for your blog or website, how will you get anything in your business done?

Small business owners spend most of their time keeping their businesses up and running.

(Keeping their business up and running is how most small businesses spend their time. Image source: NFIB)

Small business owners spend most of their time keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

Research conducted by email and social media marketing company Vertical Response found that:

  • 43% of all small businesses surveyed spent at least six hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was conducted today, the numbers would most likely be higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Businesses are spending more time each year marketing and promoting themselves online.

(Businesses spend more time each year marketing and promoting themselves online. Image source: VerticalResponse.com)

As small businesses spend more time on online marketing as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other important areas …

Businesses with limited time, budgets, and resources and many business areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited time, resources, and budget and many business areas to focus on require careful planning of their marketing strategy.)

One other important thing to keep in mind is that, in addition to spending time marketing and promoting your business on a number of social websites, you are investing all of your efforts into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These companies can and will make decisions that can dramatically affect your business without consulting you. Why invest so much time and effort building a business on someone else’s asset? With WordPress (self-hosted), you can have complete control of your own real estate and publish your content automatically to other websites.

Automating processes to leverage time is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the increased availability of hundreds of new online marketing channels creates a number of dilemmas for business owners and business managers, especially for those with limited resources, time, and marketing budgets. For example:

  • Which of these marketing channels do you focus more of your efforts, budget, and your time on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Tumblr, etc.) while ignoring your own website?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating Your Traffic Generation Process With WordPress

What I’d like to share with you now, is a free, simple, and effective strategy that lets you automate your traffic-getting process with WordPress.

With this method, you will be able to:

  • Save time creating web content and social media,
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which marketing channels you should invest more budget, efforts, and time on,
  • Invest most of your time building your own asset and still benefit from other people’s marketing channels.

Useful Information

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat software, sites, strategies, and anything designed to “game” or violate the policies and terms of service of sites like Google, Facebook, YouTube, etc..

Web traffic automation does not require the use of black hat techniques!

(Automating your web traffic doesn’t need to involve using black hat methods!)

What we are focusing in this article is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites used by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section how many businesses lack the time, human resources and budget to engage in the kind of content marketing that most experts advise doing. What you want to do, then, is be strategic with your limited budget, time, and resources.

So, instead of choosing this time-consuming approach …

Posting content to different marketing channels individually can be extremely time-consuming!

(Posting content to different channels is extremely time-consuming!)

Why not use this time-saving strategy instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.

You can:

  • Distribute content automatically to social channels and bookmarking sites,
  • Distribute comments and content automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your website or blog as explained in Part Two. Then, expertly configure it as described in Part 3. After all this is in place, you then automate these processes with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Automation Blueprint – Traffic Plugins

Let’s take a look now at a number of traffic-generating plugins that can be used to:

  • Distribute content to social media sites and social bookmarking accounts
  • Distribute comments automatically to other blogs
  • Distribute content to other web properties via RSS feeds

Jetpack by WordPress.com

You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many useful functions.

After installing Jetpack, connect the plugin to the WordPress.com account set up in Part 3

Make sure that Jetpack is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature on Jetpack

(Jetpack plugin – Publicize)

You can share your posts on Facebook, Tumblr, Twitter, LinkedIn, Google+, and more …

Publicize your posts to various social networks.

(Distribute your content to several social sites.)

After configuring all plugin and account settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize settings show in your post publishing box.

(Publicize options appear in your post publishing area.)

Now, as soon as you publish new content, it will automatically be shared online to every account you have set up …

As soon as posts are published, they will be automatically distributed online.

(As soon as content is published, it is automatically syndicated online.)

To learn more about the benefits of using this plugin, go here: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

The WordPress commenting function lets your visitors interact with your website, post new comments, reply to existing comments and participate in discussions as part of a community.

You can enhance the WordPress built-in commenting feature using a 3rd-party plugin that integrates your comments with social media, helping to spread and share them online.

For example, with a WordPress plugin like CommentLuv (Premium version), you can improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social rewards like backlinks, ability to use keywords in the username, adding twitter handles to comments, and social enticements for content-sharing. This plugin will visit the comment author’s site while they are entering their comment and retrieve their last blog posts, which can be included at the bottom of their comment after clicking the submit button.

CommentLuv can encourage a greater level of commenting and improve user engagement on your website.

(CommentLuv Pro version can encourage a greater level of commenting and create more user engagement on your website.)

To learn more about this WordPress plugin, go here:

Social Link Machine

Social LinkMachine - WordPress content distribution plugin

(Social Link Machine – Set-and-forget content distribution plugin for WordPress)

Social Link Machine is a WordPress plugin that lets you syndicate and drip-feed content to over 30 traffic-generating sites, build backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …

Social LinkMachine - syndicate and drip-feed content automatically to dozens of traffic-generating sites

(SocialLinkMachine – syndicate and drip-feed your content automatically to over 30 social websites)

With Social Link Machine installed, you can automatically drip-feed your content to over 30 online websites, such as:

  • Social Bookmarking Sites: e.g. Bitly, Diigo, Plurk, Scoop.it, etc.
  • Blogging Platforms: e.g. Blog.com, Sett, WordPress.com, etc.
  • Social Media Platforms: Facebook, Xing, etc.
  • Image Sharing: e.g. Pinterest, etc.
  • Document Sharing Platforms: e.g. Docdroid, Gett, etc.

To learn more about this great plugin, visit this website: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution efforts), we have written a detailed article about social media tracking tools and technologies that are worth checking out and knowing about here:

Info

The above are just a few examples of the many content distribution plugins that WordPress makes available.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Automated Content Syndication Phase – Summary

Once you have your website or blog and plugins fully set up and expertly configured, all you then have to do is publish new content consistently to automatically drive more traffic.

Practical Tip

If you need great content ideas for your website or blog, then subscribe to our email training series here:

Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next section of the series.

This is the end of Part 4

To read the rest of this article, click here:

Web Traffic Blueprint Part Five - A Complete Guide To Getting More Web Visitors Automatically With WordPress

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group

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