Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to turn a site into an automated web traffic generating machine using the WordPress CMS.
So far, here is what we have covered in this series:
In Part 1, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress website, all you have to do is add content on a regular basis to bring traffic!)
In Part Two, we discuss critical setup decisions. We help you understand the best way to start if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site has been built using WordPress.
(In Part 2 we show you where to set up a WordPress website or blog on your domain)
In Part Three, we look at important configuration decisions.
Here, we configure all the settings (hosting, WordPress and external) that can affect your site’s traffic-getting ability …
(In Part 3 we show you how to configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically)
In Part Four, we will discuss ways to automate the traffic system using various WordPress plugins.
Why You Should Consider Automating Your Traffic-Getting Process
Depending on which experts you listen to, you could end up trying to spend a couple of hours each day (or more) promoting your business on social media.
Most small businesses simply lack the time, resources and financial means to employ the services of a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts recommend doing. If you spent hours checking LinkedIn, Facebook, and Twitter in addition to writing content for your blog or website, how would anything else in your business get done?
(Keeping a business running is how most small business owners spend their working hours. Infographic source: NFIB)
Many business owners spend most of their working hours trying to keep their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
Research conducted by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent at least 6 hours each week on social media (the other half spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the numbers would most likely be even higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses spend more time every year marketing and promoting themselves online. Infographic: VerticalResponse.com)
As small businesses spend more time marketing and promoting themselves online as a matter of business survival and competition, this puts more and more of a squeeze on businesses to focus their time on other areas …
(Businesses with limited resources, budget, and time and many different areas to focus on have to plan their marketing strategy very carefully.)
Another thing to consider is that, in addition to spending time social sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or Pinterest. These companies often will make decisions that can dramatically affect your business without requiring your input. Why invest so much effort and time building content on someone else’s real estate? With WordPress, you can control your own real estate and publish your content automatically to other sites.
Automating systems and process to save time and increase productivity is nothing new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth channels for promoting and marketing a business online creates a number of dilemmas for small business owners and marketing managers, especially for those with limited resources, time, and marketing budget. For example:
- Which of these channels do you focus more efforts, time, and your budget on?
- Should you invest so much time and effort building assets on sites that you ultimately have little to no control over (e.g. Facebook, LinkedIn, Pinterest, etc.) while ignoring your own domain?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective method for automating your traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should invest more of your time, budget, and efforts on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat software, strategies, sites, and anything designed to “game” or violate the policies and terms of service of sites like Google, Twitter, Facebook, etc..
(Automating your web traffic doesn’t need to involve using black hat methods!)
What we are focusing in this article series is to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from sites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that most small business owners lack the time, resources and budget to engage in the kind of content marketing that many experts recommend doing. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different services individually is very time-consuming!)
Why not opt for this approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.
- Distribute content automatically to social media services and social bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your site as shown in Part Two. Then, configure everything as described in Part Three. After all this is in place, you then connect all of the dots using plugins like the ones discussed below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic System – Plugins
Let’s take a look now at some examples of plugins that can be used to:
- Syndicate content to social media sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Post content automatically to other blogs via RSS feeds
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, LinkedIn, Google+ and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
After installing Jetpack, you will need to connect the plugin to your WordPress.com account …
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize)
Once this section is configured, you will be able to automatically share your posts on Tumblr, Facebook, Twitter, GooglePlus, LinkedIn, and more …
(Share your posts on various social media networks.)
After configuring all account and plugin settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account details appear in your post publishing box.)
Now, whenever you publish a new post, it will automatically be shared on every account you have set up …
(As soon as new content is published, it will be automatically distributed online.)
To learn more about this WordPress plugin, visit this site: Jetpack Plugin
The native WordPress commenting feature allows your blog readers to interact with your site, post new comments, reply to other users and engage with your content as part of an online community.
You can enhance the WordPress built-in commenting feature using a 3rd-party commenting plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to spread and share them around.
For example, with a plugin like CommentLuv (Pro version), you can make your blog more attractive to commenters by offering them a choice of backlinks if they tweet, plus1, or like your content. This plugin will visit the website of the comment author while they are typing their comment and retrieve their most recent blog posts, which can be included with their comment after clicking submit.
(CommentLuv can help attract more comments and create more user engagement on your site.)
To learn more about the benefits of using this plugin, go here:
(Social Link Machine – WordPress content distribution plugin)
Social LinkMachine is a set-and-forget plugin that allows you to syndicate content, build diverse anchor text backlinks, include relevant YouTube videos and images, and create social signals on auto-pilot …
(Social Link Machine – syndicate content to over 30 online websites)
With SocialLinkMachine installed, you can automatically syndicate content to over 30 authority sites, including:
- Bookmarking Sites: e.g. Deviantart, Diigo, Kippt, Scoop.it, etc.
- Web 2.0 Blogging Platforms: e.g. Blogger, Rebel Mouse, Tumblr, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing Platforms: e.g. Issuu, Gett, etc.
To learn more about this WordPress plugin, go here: Social LinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content distribution campaigns), we have created a comprehensive article where we explore a number of social media tracking tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns. Go here to learn more:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Automated Content Sharing Process – Summary
Once you have your website or blog and plugins set up and configured, all you then need to do is add content regularly to begin bringing new web traffic organically.
We have created a complete email course designed to help you come up with unlimited content for posting to your website or blog:
Once you have configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is covered in the next article in the WordPress Traffic Automation System series.
This is the end of Section Four
To continue reading, click here:
- Website Traffic Blueprint Part Five – A Complete Guide To Driving More Web Traffic Automatically With WordPress
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie