Welcome to Part Four of our WordPress Web Traffic Blueprint article series, where we show you how to drive new visitors automatically to your website using the WordPress CMS platform.
So far, here is what we have covered in this article series:
In Part 1 of this series, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your website …
(With an expertly configured WordPress site, all you have to do to start driving traffic is publish new content consistently!)
In Part Two, we focus on the setup phase of the automation blueprint. We explain the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your existing site is built using WordPress.
(In Part 2 we show you how to set up a WordPress site on your domain)
In Part Three, we focused on configuring WordPress.
Here, we configure all the settings (hosting, internal and external) that affect your site’s traffic-getting ability …
(In Part 3 we explain how to configure all the settings that can affect your website’s traffic-getting ability)
In this step, we explain how to set up various WordPress plugins that can drive web traffic automatically to your website or blog just by adding web content on a regular basis.
Why It Makes Sense To Automate Your Traffic-Getting Process
Depending on which marketing gurus you listen to, you could end up investing an hour or two every day (or more) promoting your business on social media, as well as trying to manage your business, your content and your web presence.
Most small businesses simply lack the time, human resources and budget to run a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts are advising. If you spent half a day checking Facebook, Twitter, or LinkedIn in addition to researching and writing content for your website or blog, how could you get anything else in your business done?
(Small businesses spend most of their working hours keeping their businesses up and running. Source: NFIB)
Small businesses spend most of their working hours simply keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:
- 43% of all businesses surveyed spent six or more hours per week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was conducted today, the figures would probably be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses spend more time every year marketing and promoting themselves online. Source: VerticalResponse)
As small businesses spend more time on online marketing in order to compete and survive, this leaves even less time for under-resourced businesses to focus on other equally vital areas …
(Businesses with limited marketing budgets, resources, and time and many areas to focus on have to plan their marketing strategy very carefully.)
Another thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or StumbleUpon. These companies can make decisions that impact your business without prior warning. Why invest so much time and effort building a business on someone else’s asset? With a self-hosted WordPress website, you can have complete control of your own real estate and distribute your content automatically to other online accounts.
Automating systems and process to save time and increase productivity is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Information Age, however, the increasing availability of many new channels for marketing and promoting a business online creates a number of dilemmas for business owners and business managers, especially for those with limited resources, time, and budget. For example:
- Which of these marketing channels do you focus more of your efforts, budget, and your time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Tumblr, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Web Traffic Generation Process With WordPress
What I’d like to show you now, is a free, simple, and effective formula that lets you automate your traffic generation process with WordPress.
With this method, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which channels you should invest more of your time, budget, and efforts on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat strategies, websites, tools, and anything designed to “game” or violate the policies and terms of service of companies like Google, LinkedIn, Facebook, etc..
(Automating your web traffic doesn’t require using black hat methods!)
What we are focusing in this article series is not to game web services or flaunt their terms of service, but to show you how to automate your content distribution in order to leverage your time and efforts, and get additional exposure online from websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how many businesses lack the time, human resources and budget to engage in the kind of content marketing that most experts recommend doing. What you want to do, then, is work smart within your limitations.
So, instead of posting content to different marketing channels, which is extremely time-consuming …
(Posting content to different services one at a time is very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social media sites and bookmarking sites,
- Distribute comments and content automatically to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic System – Traffic Plugins
Let’s take a brief look at some examples of traffic-generating plugins that can help:
- Syndicate content to social media sites and social bookmarking sites
- Syndicate comments automatically to other blogs
- Distribute content automatically to other blogs via RSS
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack plugin – Publicize)
Configure this section to automatically share your posts on Tumblr, Facebook, Twitter, Google+, LinkedIn, and more …
(Share your content on various social media accounts.)
After configuring all of the account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details in the Publish section.)
Now, whenever you publish new content, it will automatically get shared on every account you have set up …
(As soon as content is published, it is automatically shared online.)
Visit this website to learn more about this handy plugin: Jetpack
The built-in WordPress commenting function allows your site users to engage with your site, post new comments, reply to other users and participate in discussions as part of a social community.
You can expand the WordPress default commenting feature with third-party plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread them around.
For example, with a plugin like CommentLuv (Pro version), you can improve user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like adding twitter handles to comments, ability to use keywords in the name, social enticements for sharing your content, and backlinks. This plugin will visit the website or blog of the comment author while they are typing their comment and retrieve their most recent blog posts, which they can include at the bottom of their comment after clicking submit.
(CommentLuv Pro version can help attract more comments and improve user engagement on your web site.)
To learn more about this plugin, visit this site:
(Social Link Machine – WordPress content distribution plugin)
SocialLinkMachine is a set-and-forget plugin that allows you to drip-feed content, build diverse anchor text backlinks, include relevant images and videos, and 2nd-tier links and social signals on auto-pilot …
(SocialLinkMachine – drip-feed your content to many online platforms)
With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to dozens of traffic-generating sites, like:
- Social Bookmarking Sites: e.g. Bitly, Folkd, Kippt, Scoop.it, etc.
- Web 2.0 Blogging Platforms: e.g. Livejournal, Sett, Tribe, etc.
- Social Platforms: Google Plus, Xing, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Docdroid, Gett, etc.
To learn more about this handy plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing efforts), we have written a comprehensive article on social media monitoring tools and technologies that are worth checking out and knowing about here:
The above are just some examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Sharing Stage – Summary
Once you have your website and plugins configured and fully set up, all you have to do to begin bringing traffic is add web content on a consistent basis.
If you need endless content ideas for your web site, then subscribe to our email training series on growing your business online with content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is addressed in the next section of the series.
This is the end of Part 4
To read more, click on the link below:
- Website Traffic Blueprint Part Five – Learn How To Turn Your WordPress Blog Into An Automated Traffic Generation Machine
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now