WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Site Traffic Blueprint Part Four - Discover How To Get More Traffic For Your Business With WordPressWelcome to Part Four of our Web Site Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS.

So far, here is what we have covered in this article series:

In Part 1, we explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

With an expertly configured WordPress website or blog, all you have to do to automatically generate more web traffic is post content on a consistent basis!

(With an expertly configured WordPress web site, all you have to do to begin attracting new traffic is add content regularly!)

In Part Two, we discuss the setup phase. We help you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing site is built using WordPress.

Where to set up WordPress on your domain

(In Part two we show you how to set up WordPress on your domain)

In Part 3, we focused on important configuration decisions.

Here, we configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically …

How to set up a WordPress website or blog on your domain

(In Part 3 you will configure all the settings that can affect your website’s traffic-getting ability)

In Part Four, you will learn how to set up various plugins that can get visitors automatically to your website or blog.

Why You Should Consider Automating The Traffic-Getting Process

Depending on who you get your advice from, you could find yourself investing an hour or more a day posting content on social media.

Most businesses simply lack the time, resources and budget to engage in the kind of content marketing that many marketing experts are recommending. If you spent all of your time posting updates on Twitter, Facebook, and LinkedIn in addition to writing content for your blog or website, how would anything in your business ever get done?

Keeping a business running is how most small business owners spend their time.

(Small businesses spend most of their time keeping their businesses up and running. Infographic: NFIB)

Many businesses spend most of their working hours just keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

A study of small businesses conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • 43% of all small businesses surveyed spent around 6 hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the figures would most likely be even higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media consumed the most time online.

Businesses spend more time every year marketing and promoting themselves online.

(Businesses spend more time each year marketing and promoting themselves online. Infographic: VerticalResponse)

As small businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other vital areas …

Businesses with limited budgets, resources, and time and many different areas to focus on require careful planning of their marketing strategy.

(Businesses with limited time, resources, and budgets and many areas to focus on have to plan their marketing strategy very carefully.)

One other important thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These companies can and will make decisions that can dramatically impact your business without first consulting you. Why invest so much effort and time building a business on rented real estate? With WordPress, you can have complete control of your own real estate and publish your content automatically to other sites.

Automating business systems and processes to leverage time is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners and business managers, especially for those with limited resources, budgets, and time. For example:

  • Which marketing channels should you focus more of your budget, efforts, and time on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating The Web Traffic Generation With WordPress

What I’d like to share with you now, is a free, simple, and effective formula for automating the web traffic generation with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and social media,
  • Save money on content creation and unnecessary online marketing channels,
  • Determine which marketing channels you should invest more efforts, time, and your budget on,
  • Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.

Useful Information

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat tools, methods, websites, and anything designed to manipulate or violate the policies and terms of service of services like YouTube, Google, Facebook, etc..

Web traffic automation does not require the use of black hat methods!

(Automating your web traffic does not require the use of black hat techniques!)

What we are focusing in this series of articles is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section that many businesses lack the time, resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited time, resources, and budget.

So, instead of doing this …

Posting content to different channels is very time-consuming!

(Posting content to different marketing channels one by one can be very time-consuming!)

Why not opt for a smarter, time-saving approach like the one shown below instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other channels.

You can:

  • Distribute content automatically to social media channels and bookmarking sites,
  • Distribute comments and content automatically to other blogs and online properties using RSS
  • Automatically import content (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your site as explained in Part Two. Then, configure everything as explained in Part Three. Once all of this is in place, you then automate the content distribution with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Blueprint – Traffic Plugins

Let’s take a brief look at some traffic-generating WordPress plugins that can help to:

  • Post content to social sites and social bookmarking sites
  • Distribute comments automatically to other blogs
  • Distribute content automatically via RSS feeds to other online properties

Jetpack

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great functions.

After installing Jetpack, you will need to connect the plugin to your WordPress.com account (set up in Part 3.) …

Make sure that Jetpack is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate a feature called Publicize

Jetpack plugin - Publicize feature

(Activate the Publicize feature)

You can share your posts on Facebook, Tumblr, Twitter, LinkedIn, GooglePlus, and more …

Share your content on various social networks.

(Distribute your posts automatically to several social accounts.)

After configuring all account and plugin settings, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize options appear in your post publishing box.

(Publicize settings appear in the post publishing box.)

Now, as soon as you publish a new post, it will automatically get shared online to all of the accounts you have set up …

As soon as you publish, your posts are automatically shared online.

(As soon as new content is published, it will be automatically shared online.)

Visit this site to learn more about this great plugin: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

The WordPress native commenting function allows your site users to engage with your site, post comments, reply to other users and engage with your content as part of an online community.

You can enhance the WordPress built-in commenting feature using 3rd-party commenting plugins that integrate your comments with social media, helping to spread and share them around.

For example, using a WordPress plugin like CommentLuv (Premium version) can help make your site more attractive to commenters by offering them a choice of backlinks if they plus1, tweet, or like your content. This plugin will visit the comment author’s website or blog while they type their comment and retrieve their last blog posts, which can be included with their comment when they click the submit button.

CommentLuv can encourage a greater level of commenting and improve user engagement on your website.

(CommentLuv Premium version can help attract more comments and visitors and improve user engagement on your web site.)

Visit the plugin site to learn more about this plugin:

Social Link Machine

Social LinkMachine - WordPress content distribution plugin

(Social LinkMachine – Set-and-forget content distribution plugin for WordPress)

Social LinkMachine is a plugin that lets you automatically syndicate content to dozens of authority platforms, build backlinks, include relevant YouTube videos and images, and create social signals on auto-pilot …

Social Link Machine - syndicate and drip-feed your content to dozens of online sites

(Social LinkMachine – syndicate and drip-feed content automatically to over 30 traffic-generating platforms)

With Social Link Machine installed, you can automatically drip-feed your content to dozens of authority sites, like:

  • Bookmarking Platforms: e.g. Bitly, Linkagogo, Instapaper, Scoop.it, etc.
  • Web 2.0 Blogging Platforms: e.g. Livejournal, Rebel Mouse, WordPress.com, etc.
  • Social Media Platforms: Facebook, Twitter, etc.
  • Image Sharing Platforms: e.g. Flickr, etc.
  • Document Sharing Platforms: e.g. Issuu, Scribd, etc.

To learn more about this plugin, go here: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing campaigns), we have created a detailed article where we explore a number of social media monitoring tools and technologies that are worth knowing about. For more information, go here:

Important Info

The above are just some examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic System: Content Distribution Phase – Summary

Once you have your WordPress site and plugins set up and expertly configured, all you need to do is publish new content on a regular basis to begin attracting more traffic.

Tip

We have created a complete email training series designed to help you never run out of content for your web site:

Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in the WordPress Traffic Automation Blueprint series.

This is the end of Part Four

To read more, click here:

Web Traffic Blueprint Part Five - How To Grow Your Web Visitors For Your Business With WordPress

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Website Traffic Blueprint Part 5 - How To Automatically Get More Traffic For Your Business Using WordPressWelcome to Part 5 of our Web Traffic Blueprint article series, where we explain how to turn a site into an automated web traffic machine using the WordPress CMS platform.

So far, we have covered the following in this series:

In Part 1, we explained why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress website or blog, all you have to do to start driving traffic is publish great content on a consistent basis!

(With an expertly configured WordPress site, all you have to do to start driving traffic is publish content consistently!)

In Part 2, we discussed the setup phase of the traffic automation process. We explained the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site was built using WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you where to set up WordPress on your domain)

In Part 3, we look at the configuration phase. We configured all the settings that can affect your site’s traffic-getting ability …

How to set up WordPress on your domain

(In Part Three you learn how to configure hosting settings, internal settings, and external settings that can affect your website’s ability to generate traffic automatically)

In Part Four, we discussed ways to automate traffic to your website using various plugins.

Publish once to WordPress and automate the distribution of your content to all other services!

(Publish content once and automate your content distribution to all other channels!)

In Part Five of the WordPress web traffic automation blueprint article series, we look at ways to optimize traffic to your website using various tools and strategies.

WordPress Traffic Blueprint – Systems

In addition to getting your WordPress website expertly configured, generating targeted traffic on a consistent basis is the result of a clear business vision, sound digital planning, and good systems and process in place.

Generating regular traffic is the product of business vision, sound planning, and systems

(Generating regular traffic is the result of a business vision, planning, and excellent systems)

Let’s review the systems that will help you grow and manage new traffic.

These include:

  • Marketing Systems – The processes and methods used to create traffic for your business.
  • Technical Systems – How you ensure that your digital presence remains up and running for receiving traffic.
  • Business Systems – The systems and processes used to manage and respond to new traffic.

Use systems to grow, automate, and manage your web traffic

(Systems help you grow, automate, optimize, and manage your web traffic)

Let’s briefly review how important these systems are:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create new traffic for your website. You can test your marketing systems by asking questions such as:

  • What is your content marketing/online marketing strategy?
  • What resources and portion of your budget will you apportion to these channels?
  • How will you create your content, sales funnels, and run your marketing campaigns?
  • How will you measure the ROI of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Facebook ads) to help you generate some actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems ensure that your web presence remains up and running for receiving traffic. There’s no point sending traffic to your website if your site is constantly experiencing problems or your web pages take a very long time to load.

Your systems include handling areas like webhosting, website maintenance and support, installing and updating new software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who will look after my webhosting?
  • Who is looking after my website and keeping my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if any issues occur?

Many potential problems can be minimized if your website planning and setup and configuration phases have been completed correctly. Like all technology, however, you should expect to face problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems in place to help you manage traffic. These include:

  • Communication systems
  • Resources management – human, financial
  • Handling leads and sales enquiries
  • Order fulfillment
  • Customer training/service
  • etc.

If you plan to outsource your digital marketing and technical support, then make sure you have implemented great systems for managing all outsourcing.

WordPress Web Traffic Automation System – Traffic Optimization Strategies

With clear business objectives and great systems in place, all you need to focus your efforts on is growing, optimizing and automating your “traffic loop”.

Let’s go through an example of how to implement, optimize, and automate a traffic loop. Take a look at the diagram below …

An effective traffic loop

(WordPress can help implement, automate, and optimize a traffic loop)

Increase Reach And Visibility

Step 1 of the process is to get your business exposed to as many potential users as your time and resources will allow.

Traffic Optimization Ideas
  • An expertly configured WordPress site allows you to automatically distribute your content to sites like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
  • As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help generate some initial actionable and intelligent data such as the keyword phrases people are searching online to find your site, which you can use to create web content targeted specifically to your audience’s needs.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to increase more traffic using methods like LinkedIn ads, solo ads, joint ventures, etc.
Tools, Plugins, And Methods

We’ve covered many excellent plugins, tools, and strategies in earlier sections of this tutorial series.

Also, look for plugins that allow you to easily add the following to your website or blog:

  • Share your comments and posts online,
  • Run contests, offer discounts or downloads for shares/likes,
  • Accept user generated content, feeds, etc.
  • Distribute content online in other media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more content published is a great first step, but to make this more effective, your content needs to be building authority and credibility with visitors.

Publishing better quality content not only helps to establish your credibility, it also improves your chances of getting more people to share it with others and hence more visitors.

Useful Tips And Ideas
  • Focus on creating and publishing content that will add value to users and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
  • Consider publishing PDF guides that can be sold or distributed online.
Tools, Plugins, And Methods

If you need ideas for posting content on your website or blog, we recommend subscribing to our email training series here:

Also, if you haven’t already, look for WordPress plugins that let you easily add the following to your website:

Grow Influence And Engagement

As your business grows, you may want to consider developing “traffic on demand.” You can achieve this by building a list or starting a group.

With “Traffic On Demand,” your traffic will come from an audience of customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate new traffic with a single post or email.

Traffic Ideas
  • Encourage users to leave comments and start discussions on your site.
  • Add an email training course and encourage people to subscribe.
  • Add a paid or free membership site.
  • Create or join a Facebook/LinkedIn Group.
Tools, Plugins, And Methods

Many solutions and plugins are available that are easy to implement and can help grow your online influence and improve engagement. For example:

  • Autoresponders (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums & Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, video galleries, etc.

Identify Needs & Provide Solutions To These

If you take advantage of incoming traffic to discover what your visitors need, you should have no problem coming up with ideas for new products and services, all of which provide new opportunities to generate new sources of web traffic.

Tips
  • Create an online training program.
  • Publish an instructional e-book that you can sell or distribute online.
  • Consider adding e-commerce to your site.
Tools, Plugins, And Strategies

If you plan to provide services, products, and solutions online (as opposed to just providing information), then some of the more useful plugins you may want to add to your website include:

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new ways to generate additional traffic.

You should have already installed an analytics program like Google Analytics on your site. Make sure you also learn how to interpret the data.

WordPress Web Traffic Automation System – Summary

All you have to do once you implement the above strategies is repeat the cycle, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
  • Implement a content marketing strategy (consider also investing in some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other solutions as necessary to build authority and credibility, and also to improve engagement with users,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you automate and optimize the process of driving visitors to your website and build a more successful business online.

WordPress Website Traffic Blueprint Part Five - Learn How To Turn Your Website Into A Traffic Machine

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

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WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis tutorial is part of a series of articles designed to help you learn how to grow your business online inexpensively with a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - Learn How To Turn Your WordPress Website Into A Traffic Generation MachineTraffic is the lifeblood of just about every business online.

Learning how to drive visitors to your website is a requirement of growing an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?

Type in any of the following phrases into Google …

  • “drive more web traffic to my web site”
  • “bring more traffic to my web site for free”
  • “best 50 resources to attract web site visitors”
  • “learn how to attract more visitors using YouTube”
  • “I need website traffic”

… and you will be immediately presented with tons of pages containing tips, tricks, and information on different strategies to help you get more traffic to your site …

There are loads of methods to drive more website visitors. This article series is designed to help you set up a system to benefit from many of these traffic generation strategies!

(There are loads of methods to drive more web traffic to your site. This article series is designed to help you set up a simple system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your site. There are tons of tutorials and free sites online that can teach you cost-effective strategies to get more traffic to your site.

The problem is often more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.

The diagram below shows how many businesses typically approach the challenge of generating web traffic …

This is how many website owners approach traffic generation

(This is how many web site owners approach the challenge of generating web traffic)

Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to the site.

As we will show you in just a moment, there is a smarter way.

Info

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.

Outsourcing is great if you have great systems set up to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your valuable time and money searching for a positive ROI traffic method.

Without a proper foundation and systems in place, online traffic generation can become very costly!

(Without a solid foundation and the right systems in place, online traffic generation can end up becoming very costly!)

Getting a regular stream of web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different services, tracking results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Growing Traffic?

Imagine if all you had to do to attract web traffic to your business was to regularly add content to your site.

This is not fantasy or science fiction … it’s a fact! Many website owners are currently already enjoying the benefits of what we have just described … and so can you!

In our article series, we explain how to create an automated traffic generation system that can begin driving an ongoing stream of targeted visitors to your web site, simply by adding content on a consistent basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

  1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
  2. Add content on a regular basis to drive visitors and generate web traffic data organically
  3. Start testing other traffic methods

To get sustainable web traffic, you need to first put in the right systems

(Increasing web traffic sustainably involves laying a solid foundation online and putting proper systems in place)

Right now, we’ll mostly be focusing on Step One. The purpose of our article is to explain how to set up a traffic generation system that will ultimately help your business:

  • Save time using automation and leverage
  • Save money by starting with a very simple setup and scaling up intelligently
  • Automatically get your website content indexed faster in search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
  • Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog

With an expertly configured WordPress web site, you simply publish new content and your site does the rest, notifying other sites about your content and bringing you back traffic!

(With an expertly configured WordPress website, you simply add content and WordPress then does the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An expertly configured WordPress website or blog is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress Website?

We provide a number of comprehensive articles on this site about the benefits of choosing the WordPress platform to grow your business online.

Understanding how and why an “expertly configured” WordPress blog will help begin driving a stream of targeted visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when a new article is published).

Let’s begin by answering a couple of basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

Static Website vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Site)

Many web sites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that the content pages just sit inside a server waiting to be discovered. On its own, the static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anyone in cyberspace or inform any other site that new content has been added.

Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually promote your web presence and your content to continue bringing in web traffic.

WordPress is different!

WordPress comes with powerful built-in functionality that lets you set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically drive your business more website traffic …

WordPress Web Site Traffic Blueprint Part 1 - How To Create A Web Traffic-Getting Machine

(With an expertly configured WordPress site, you simply add content and WordPress will then do the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we explain the components of your automated online traffic system:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
  • Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once configuring your WordPress settings and integrating your site with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential new visitors.
  • Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then start to monitor and analyze incoming traffic and gather valuable information that will allow you to make smarter decisions when expanding to additional traffic generation strategies.

WordPress Web Site Traffic Blueprint Part 1 - Discover How To Create A Traffic-Getting Machine With WordPress

This is the end of Part One

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Website Traffic Blueprint Part 2 – Discover How To Create A Web Traffic Generation Machine With WordPress

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This tutorial is part of an tutorial series aimed at helping you learn how to grow your business online and drive traffic automatically using a WordPress-powered website and proven web marketing strategies.

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