WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Get Thrive Leads for WordPress

Web Site Traffic Blueprint Part 4 - Learn How To Create An Automated Traffic-Getting Machine With WordPressWelcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to turn a site into an automated traffic machine using the WordPress CMS.

So far, here is what we have covered in this article series:

In Part 1 of this series, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated traffic …

With an expertly configured WordPress website or blog, all you have to do to automatically generate more web traffic is publish content on a regular basis!

(With an expertly configured WordPress site, all you have to do to automatically begin attracting more web traffic is publish new content regularly!)

In Part 2, we focused on the setup phase. We explained the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your site was built using WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you where to set up a WordPress website on your domain)

In Part Three, we looked at important configuration decisions.

In this step, we configure all the settings that can affect your site’s ability to generate traffic automatically …

How to set up WordPress on your domain

(In Part Three you will configure all the settings that affect your website’s ability to generate traffic automatically)

In Part 4, we discuss ways to automate traffic generation using WordPress plugins.

Why You Should Consider Automating Your Traffic Generation Process

Depending on which experts you listen to, you could end up trying to spend an hour or two every day (or more) promoting your business on social media.

Many small business owners lack the time, human resources and financial means to engage in the kind of content marketing that many marketing experts are prescribing. If you were to spend half a day posting updates on Facebook, LinkedIn, or Twitter in addition to planning and writing articles for your blog or website, how could you get anything in your business done?

Small business owners spend most of their working hours simply keeping their businesses up and running.

(Small businesses spend most of their working hours keeping their businesses up and running. Infographic source: National Federation Of Independent Businesses)

Small business owners spend most of their time trying to keep their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.

A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:

  • Almost half of all businesses surveyed spent at least 6 hours each week on social media (the other half of businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the numbers would most likely be higher.
  • More than half of all small businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Small businesses spend more time each year marketing and promoting themselves online.

(Small businesses are spending more time every year marketing and promoting themselves online. Infographic source: VerticalResponse.com)

As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this puts more and more pressure on businesses to prioritize their time on other areas …

Businesses with limited time, resources, and marketing budget and many business areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited budget, time, and resources and many areas to focus on require careful planning of their marketing strategy.)

One other thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These sites can and will make decisions that affect your business without prior warning. Why invest so much effort and time building a business on someone else’s asset? With WordPress (self-hosted), you can have complete control of your own virtual real estate and publish your content automatically to other online properties.

Automating processes to save time and increase productivity is not new. Businesses have been doing it ever since the dawn of the Industrial Age. In the Digital Age, however, the increased availability of hundreds of new marketing channels creates a number of dilemmas for small business owners and business managers, especially for those with limited resources, time, and marketing budget. For example:

  • Which of these marketing channels should you invest more of your time, efforts, and your budget on?
  • Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Tumblr, etc.) while neglecting the benefits of building content on your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating Your Traffic Generation With WordPress

What I’d like to share with you now, is a free, simple, and effective formula for automating the traffic generation with WordPress.

With this method, you will be able to:

  • Save time creating content for your website and social media,
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which marketing channels you should focus more time, budget, and your efforts on,
  • Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.

Important

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat software, techniques, websites, and anything designed to “game” or violate the policies and terms of service of sites like Facebook, Google, YouTube, etc..

Web traffic automation does not need to involve using black hat techniques!

(Web traffic automation doesn’t require the use of black hat techniques!)

What we are focusing in this article is to show you how to be smart with your resources and automate your content distribution so you can leverage your time and efforts, and get additional exposure online from websites used by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, most small business owners lack the time, human resources and budget to engage in the kind of content marketing that most experts advise. What you want to do, then, is work smart within your limited resources.

So, instead of choosing this time-consuming approach …

Posting content to marketing channels one at a time is extremely time-consuming!

(Posting content to services individually is very time-consuming!)

Why not do this instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate your content distribution to all other services.

You can:

  • Distribute content automatically to social media sites and social bookmarking sites,
  • Automatically distribute content (and comments) to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your website or blog as shown in Part 2. Then, expertly configure it as described in Part 3. After all this is in place, you then automate these processes using plugins such as the ones listed in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic System – Traffic Generation Plugins

Let’s take a brief look at a few traffic-generation WordPress plugins that can help:

  • Syndicate content to social sites and social bookmarking websites
  • Distribute comments automatically to other blogs
  • Distribute content to other online properties via RSS feeds

Jetpack Plugin

You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, LinkedIn, Google+ and more as soon as you publish new content using a plugin like JetPack.

Jetpack Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great features.

After Jetpack has been installed, connect the plugin to your WordPress.com account (which you would have set up in Part 3.) …

Make sure the Jetpack plugin is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

Jetpack plugin - Publicize feature

(Jetpack – Publicize)

Once this section is configured, you will be able to automatically share your posts on Facebook, Tumblr, Twitter, Google+, LinkedIn, and more …

Distribute your posts automatically to various social networks.

(Distribute your content to various social accounts.)

After all of the plugin and account settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize account settings appear in the post publishing area.

(Publicize options show in your post publishing area.)

Now, whenever you publish new content, it will automatically be shared on all of the accounts you have set up …

As soon as you publish, your posts are automatically syndicated online.

(As soon as you publish, your new posts will be automatically syndicated online.)

Visit this site to learn more about the benefits of using this great plugin: Jetpack

CommentLuv

CommentLuv

(CommentLuv)

The native WordPress commenting system allows your visitors to engage with your website or blog, post new comments, reply to existing comments and engage with your content as part of a community.

You can expand the WordPress default commenting feature with third-party commenting plugins like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrate your comments with social media, helping to share and spread your content around.

For example, a WordPress plugin like CommentLuv (Premium version) can help make your site more attractive to commenters by offering them a wider choice of backlinks if they +1, tweet, or like your post. This plugin will visit the comment author’s website or blog while they enter their comment and retrieve their most recent blog posts, which they can include with their comment after clicking submit.

CommentLuv can encourage a greater level of commenting and create more user engagement on your site.

(CommentLuv can help attract more comments and web traffic and create more user engagement on your site.)

To learn more about this powerful plugin, visit this site:

SocialLinkMachine

Social Link Machine - WordPress content distribution plugin

(SocialLinkMachine – WordPress content distribution plugin)

SocialLinkMachine is a WordPress plugin that lets you automatically syndicate and drip-feed your content to over 30 online sites, build backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …

Social LinkMachine - syndicate your content to dozens of authority websites

(SocialLinkMachine – syndicate content to dozens of online sites)

With Social LinkMachine installed, you can automatically syndicate and drip-feed content to over 30 traffic-generating sites, such as:

  • Social Bookmarking Sites: e.g. Deviantart, Linkagogo, Kippt, Reddit, etc.
  • Web 2.0 Blogging Platforms: e.g. Blogger, Overblog, Tumblr, etc.
  • Social Media Platforms: Google Plus, Xing, etc.
  • Image Sharing: e.g. Flickr, etc.
  • PDF Sharing: e.g. Issuu, Scribd, etc.

To learn more about the benefits of using this handy plugin, visit this site: SocialLinkMachine

Also, if you would like to know more about setting up social media monitoring (so you can get useful information about your content marketing campaigns), we have written a detailed article about social media monitoring tools and technologies that are worth knowing about here:

Info

The above are just a few examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation Blueprint: Automated Content Sharing Phase – Summary

Once your website and plugins have been fully set up and expertly configured, all you have to do then is post great content regularly to automatically start generating new web traffic organically.

Useful Tip

We have created an entire email email-based training course designed to help you never run out of content for posting to your web site:

Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next article in our WordPress Traffic Automation System series.

This is the end of Part 4

To read more, click on the link below:

Web Traffic Blueprint Part 5 - Learn How To Create An Automated Web Traffic-Getting Machine

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

WordPress Web Site Traffic Blueprint Part Five - Learn How To Turn Your WordPress Blog Into A Web Traffic MachineWelcome to Part 5 of our Web Site Traffic Blueprint article series, where we explain how to turn a website into an automated web traffic generating machine using the WordPress CMS.

So far, we have covered the following in this series:

In Part One, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …

With an expertly configured WordPress site, all you have to do is publish great content on a consistent basis to bring traffic!

(With an expertly configured WordPress blog, all you have to do is add content on a consistent basis to generate traffic!)

In Part Two, we discuss critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your site is built with WordPress.

How to set up a WordPress web site on your domain

(In Part 2 we show you how to set up a WordPress web site on your domain)

In Part 3, we look at the configuration phase of this system. We explained how to configure all the settings that can affect your site’s ability to generate traffic automatically …

Where to set up WordPress on your domain

(In Part 3 you learn how to configure all the settings (hosting, WordPress and external) that can affect your site’s traffic-getting ability)

In Part 4, we discussed ways to automate the traffic-getting process with different WordPress plugins.

Publish once to WordPress and automate the distribution of your content to all other channels!

(Publish once and automate your content distribution to all other marketing channels!)

In Part 5 of the WordPress web traffic automation blueprint series, we discuss ways to optimize the traffic system with a number of different tools and methods.

WordPress Traffic Blueprint – Traffic Optimization Systems

In addition to having an expertly configured WordPress website or blog, the key to generating consistent traffic of high quality is having a clear business vision, careful digital planning, and great systems in place.

Generating automated traffic is the result of business vision, planning, and excellent systems

(Generating automated traffic is the result of having a clear business vision, sound planning, and great systems)

Let’s briefly review the systems that will help you grow and manage all traffic.

These include:

  • Marketing Systems – The processes and methods used to create traffic for your website.
  • Technical Systems – The systems used to ensure that your online presence remains up and running for receiving traffic.
  • Business Systems – How you manage and respond to new traffic.

Systems help you grow, automate, optimize, and manage your web traffic

(Systems help you grow and manage your traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and methods used to create traffic for your business. You can test your marketing systems by asking questions such as:

  • What channels do you plan to use to drive new traffic (e.g. blogging, PPC advertising, video marketing, etc)?
  • What resources and portion of your budget will you apportion to these channels?
  • Who will create your content, sales funnels, and run your marketing campaigns?
  • How will you test and measure the cost-effectiveness of your online campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some intelligence. If you’re tracking your marketing campaigns correctly, this should yield some actionable data, such as the keywords people are searching online to find your website, which you can use to create web content better targeted to your audience’s needs.

Technical Systems

Your technical systems and processes ensure that your digital presence remains operating efficiently for receiving traffic. There’s no point driving traffic to your website if your site is down or your web pages take a very long time to load.

Your systems include handling technical areas like webhosting, site maintenance and support, installing and updating new software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who is looking after my webhosting?
  • Who looks after my website and keeps my site maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should issues arise?

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. Like all technology, however, you should expect new problems. You will need the right technical systems in place to handle these.

Business Systems

You need good operational systems to help you manage the influx of new traffic. This includes:

  • Communication systems
  • Resources management – human, financial
  • Handling leads and sales enquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you plan to outsource your digital marketing and technical maintenance, then make sure you have implemented great systems to manage all outsourcing processes.

WordPress Traffic Automation System – Traffic Optimization

With clear business objectives and great systems in place, all you need to do is to develop your “traffic loop”.

Let’s walk through an example of implementing, optimizing, and further automating a traffic loop. Take a look at the processes illustrated below …

Implement and optimize your traffic loop

(Traffic loop)

Increase Reach And Visibility

The first step of the process is to increase visibility for your business.

Tips
  • Your expertly configured WordPress site will allow you to automatically publish your content on places like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
  • As mentioned earlier, investing in some paid advertising (e.g. Google AdWords) can help generate actionable and intelligent data, which you can use to create content targeted specifically to your audience’s needs.
  • Repurpose your content to leverage different media formats.
  • Continue learning about ways to bring traffic using methods like Facebook ads, videos, email ads, etc.
Plugins, Tools, And Methods

See previous sections of this article series for many useful tools and strategies we’ve already covered to help you reach more potential users.

Also, learn more about plugins that allow you to easily add the following to your WordPress site:

  • Share your posts online,
  • Run contests, offer discounts or downloads for likes/shares,
  • Add user generated content, feeds, etc.
  • Distribute content online in various media formats (e.g. videos, PDF guides, infographics, etc.)

Build Authority And Credibility

Getting more of your content published is a great first step, but to make this activity more effective, your content also needs to be building authority and credibility with users.

Publishing authoritative content improves your chances of getting more people to share it around and hence more traffic.

Tips
  • Create and publish content that will add value to potential visitors and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
  • Consider publishing an e-book that you can sell or distribute online.
Tools & Strategies

We have created a detailed email course on content creation that you can plug into at no cost here:

Also, if you haven’t already, learn more about plugins that allow you to easily add the following to your website or blog:

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can do this by building a list or starting an online community or even your own social network.

With “Traffic On Tap,” most of your traffic comes from an audience of existing customers or subscribers – people who already know you and trust you. Your influence and reputation can be used to generate traffic with every blog post you publish, forum post you add, or email you send out.

Useful Tips
  • Encourage visitors to leave comments and start discussions on your site.
  • Add an email training course and encourage people to subscribe.
  • Add a paid or free membership site.
  • Create or join a Facebook/LinkedIn Group.
Plugins, Tools, & Strategies

There are many solutions and WordPress plugins that are easy to implement and can help increase your online influence and improve engagement. For example:

  • List-Building Solutions (e.g. Aweber, MailChimp, etc.)
  • Contact Forms, Live Chat
  • Forums & Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Needs And Provide Solutions

If you take advantage of incoming traffic to discover what users need, you should have no problem coming up with ideas for new products, services, and solutions, all of which provide new opportunities to generate new sources of traffic.

Traffic Optimization Ideas
  • Create a free or paid online training program.
  • Consider publishing an e-book that can be sold or distributed online (e.g. sell on Amazon.
  • Consider adding e-commerce to your site.
Tools & Methods

If you plan to provide services and products online (as opposed to just providing information), then some of the more useful WordPress plugins you may want to add to your site include:

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By interpreting data gathered from existing traffic, you can discover new opportunities to create additional traffic.

You should have already installed an analytics program (e.g. Google Analytics) on your site. Make sure you can also understand the data.

WordPress Web Traffic System – Summary

All you have to do once you implement the above strategies is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

  • Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (with some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods as necessary to build authority, trust, and credibility, and also to increase engagement with visitors,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you automate and optimize the process of driving visitors to your web site and get better results online.

WordPress Web Traffic Blueprint Part Five - Discover How To Turn Your WordPress Blog Into A Web Traffic Machine

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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum

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WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods.

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online and drive traffic organically with a WordPress website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - Discover How To Create A Traffic-Getting MachineWeb traffic is the lifeblood of just about every business online.

Learning how to attract visitors to your website is essential to building a business online successfully. Getting visitors to a web site is also one of the biggest challenges faced by almost every website owner.

Why Do So Many Small Businesses Struggle To Bring Traffic To Their Websites?

If you type any of the phrases below into Google …

  • “bring web traffic to your website for free”
  • “bring more visitors to my web site for free”
  • “best 5 ways to get web site visitors”
  • “how to get more traffic using free methods”
  • “free website visitors”

… and you will be immediately presented with loads of information on methods to help increase visitors to your web site …

There are loads of methods to increase your website visitors. This article series will help you set up a system to benefit from most of these traffic generation methods!

(There are many strategies to increase your website visitors. This article series will help you set up a simple system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your website. There are loads of tutorials and free sites that can show you effective how to get more visitors to your web site.

The problem is often more about business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows how many businesses approach the challenge of generating website traffic …

This is how many small businesses approach the challenge of generating web traffic

(This is how most businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.

As we will show you in a moment, there is a smarter way.

Important

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is useful if you have systems set up to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money looking for a profitable traffic strategy.

Without a proper foundation and the right systems in place, online traffic generation can be a costly waste of time and money!

(Without a solid foundation and systems in place, website traffic generation can be a costly activity!)

Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation methods, etc.

Is There A Simple, Automated Way To Get Web Traffic?

Imagine owning a web site where the only thing you had to do to instantly deliver targeted traffic to your website was to publish content on a regular basis.

This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the prerequisites in place for this to happen … and so can you!

In this article series, we explain the process of setting up an automated traffic generation machine that will help attract targeted traffic to your web site, simply by publishing content to your website on a regular basis.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:

  1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
  2. Add web content on a regular basis to drive traffic and generate data organically
  3. Start testing other traffic strategies

To get sustainable web traffic, you need to first set up the right systems

(To get sustainable web traffic, you need to first put in the right systems)

Right now, we’re mostly concerned with Step 1. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately help you:

  • Save time using automation and leverage
  • Save money in many different ways
  • Automatically notify search engines
  • Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site

With an expertly configured WordPress website, you simply publish content and your site does the rest, notifying the world about your new content and bringing you back traffic!

(With an expertly configured WordPress site, you simply add new content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We provide a number of detailed articles on this site about the benefits and advantages of using WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can create an automated traffic generation system requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when a new article is published).

Let’s start by answering these basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you use some other platform?

Take a look at the diagram below …

Static vs Expertly Configured WordPress Website

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that the web content just sits inside a server waiting to be discovered. On its own, a static website doesn’t communicate with anything outside the platform; it doesn’t send out signals to anyone in cyberspace or announce to any other website that new content has recently been published.

Think about it … if in a traditional website, your content just sits there passively waiting to be found, then you have to actively keep promoting your web presence and your content to maintain web visitors coming.

WordPress is different!

WordPress provides various features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start bringing you more website visitors …

Web Traffic Blueprint Part 1 - How To Automatically Attract More Web Traffic For Your Business

(With an expertly configured WordPress site, you simply add content and your website does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:

  • Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
  • Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your WordPress site with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – Once your site has been configured and integrated with various third-party sites, you then begin publishing new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
  • Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can then start to track and understand your results and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.

WordPress Web Site Traffic Blueprint Part 1 - Learn How To Create An Automated Web Traffic-Getting Machine With WordPress

This is the end of Section 1

To continue reading about this topic, click here:

Website Traffic Blueprint Part 2 – Discover How To Turn Your WordPress Site Into A Web Traffic Machine

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