Welcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to automate traffic to your site using the WordPress CMS platform.
So far, we have covered the following in this article series:
In Part One, we explain why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress website or blog, all you have to do is add new content on a regular basis to start generating new web traffic!)
In Part Two, we discussed the setup phase of this system. We helped you understand the best way to start if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your website was built using WordPress.
(In Part 2 we show you where to set up WordPress on your domain)
In Part 3, we look at the configuration phase.
Here, we configure all the settings that affect your website’s traffic-getting ability …
(In Part 3 we show you how to configure all the settings (hosting, WordPress and external) that affect your website’s ability to generate traffic automatically)
In Part 4, we will look at ways to automate traffic to your website using a number of plugins.
Why Automate Your Traffic Generation Process?
Depending on which experts you talk to, you could end up trying to spend 1-2 hours every day (or more) promoting your business on social media.
Many small business owners simply lack the time, human resources and budget to engage in the kind of content marketing that many online marketing experts prescribe. If you were to spend hours checking Facebook, Twitter, or LinkedIn in addition to planning and writing content for your website or blog, how would anything in your business get done?
(Small business owners spend most of their working hours just keeping their businesses up and running. Source: National Federation Of Independent Businesses)
Small business owners spend most of their working hours simply keeping their businesses up and running. On top of this, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
Marketing research conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all businesses surveyed spent at least six hours per week on social media (the other half of businesses surveyed using social media spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same survey was conducted today, the figures would most likely be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time every year marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As small businesses spend more time on online marketing as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other areas …
(Businesses with limited resources, time, and budget and many different areas to focus on require careful planning of their marketing strategy.)
One other important thing to keep in mind is that, in addition to spending time social media sites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These sites can make decisions that can dramatically impact your business without prior warning. Why invest so much effort and time building content on someone else’s real estate? With a self-hosted WordPress site, you can control your own real estate and post your content automatically to other online properties.
Investing in automation to save time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the dawn of the Industrial Age. In the Information Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners and marketing managers, especially for those with limited resources, time, and budget. For example:
- Which of these marketing channels should you focus more of your time, budget, and efforts on?
- Should you invest so much time and effort building assets on sites that you do not control (e.g. Facebook, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own domain?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective formula that allows you to automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should invest more of your efforts, budget, and your time on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we urge that you stay away from all black hat software, techniques, sites, and anything designed to manipulate or violate the terms of service and policies of companies like Google, LinkedIn, Facebook, etc..
(Automating your web traffic does not require the use of black hat methods!)
The focus of this article series is not to game online services or flaunt their terms of service, but to show you how to be smart with your resources and automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from websites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how many small businesses lack the time, resources and budget to engage in the kind of content marketing that many experts advise. What you want to do, then, is be strategic with your limited budget, resources, and time.
So, instead of choosing this approach …
(Posting content to individual marketing channels is extremely time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other services.
- Automatically distribute content to social media channels and social bookmarking sites,
- Automatically distribute comments and content to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress website or blog as described in Part 2. Then, configure everything as described in Part 3. Once all of this is in place, you then connect all of the dots using plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Traffic Plugins
Let’s take a brief look at a number of traffic-generation plugins that can be used to:
- Post content to social sites and social bookmarking sites
- Post comments automatically to other blogs
- Syndicate content via RSS to other blogs
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, LinkedIn, Google+ and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
Configure this section to automatically share your posts on Twitter, Facebook, Tumblr, GooglePlus, LinkedIn, and more …
(Share your posts on several social media accounts.)
After all of the settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details displayed in the Publish area.)
Now, as soon as you publish new content, it will automatically get shared on all of the accounts you have set up …
(As soon as new posts are published, they are automatically distributed online.)
To learn more about using this plugin, visit this site: Jetpack WordPress Plugin
WordPress has a native commenting feature that allows your visitors to engage with your site, post new comments, reply to other users and participate in discussions as part of a social community.
You can enhance the WordPress default commenting feature with a 3rd-party plugin that integrates with social media, helping to spread and share them online.
For example, with a plugin like CommentLuv (Pro version), you can improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social rewards like social enticements for sharing your content, ability to use keywords in the name, search-indexable backlinks, and the ability to add twitter usernames to comments. This plugin will visit the comment author’s website while they enter their comment and retrieve their latest blog posts, which they can include with their comment after clicking the submit button.
(CommentLuv can attract more comments and traffic and improve user engagement on your website.)
To learn more about this WordPress plugin, visit this website:
(Social Link Machine – WordPress content distribution plugin)
Social LinkMachine is a set-and-forget plugin for WordPress that lets you automatically syndicate and drip-feed content to over 30 authority platforms, build diverse anchor text backlinks, include relevant YouTube videos and images, and social signals on auto-pilot …
(SocialLinkMachine – drip-feed your content to many social sites)
With Social LinkMachine installed, you can automatically syndicate your content to dozens of traffic-generating platforms, like:
- Social Bookmarking Platforms: e.g. Deviantart, Folkd, Kippt, Stumbleupon, etc.
- Web 2.0 Blogging Platforms: e.g. Livejournal, Rebel Mouse, Tribe, etc.
- Social Platforms: Google Plus, YouTube, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing: e.g. Issuu, Scribd, etc.
To learn more about the benefits of this WordPress plugin, go here: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution efforts), we have written a detailed article about social media measurement tools and technologies that will help you manage, measure, and analyze your social media marketing campaigns. For more details, go here:
The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Content Sharing Process – Summary
Once you have your website or blog and plugins expertly configured and set up, all you have to do then to automatically begin driving web traffic is post web content regularly.
We have created a complete email training series aimed at helping you come up with unlimited content for your website or blog:
Once you have expertly configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in our WordPress Traffic Automation Blueprint series.
This is the end of Section Four
To read the rest of this article series, click here:
- WordPress Web Traffic Blueprint Part 5 – A Complete Guide To Increasing Your Web Traffic Automatically
"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)