Welcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to automate traffic to your site using the WordPress CMS.
So far, we have covered the following in this article series:
In Part One of this series, we explain why using an expertly configured WordPress website is the key to automating traffic to your site …
(With an expertly configured WordPress blog, all you have to do to begin attracting web traffic is add web content consistently!)
In Part Two, we looked at the setup phase. We helped you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site was built using WordPress.
(In Part 2 we show you how to set up WordPress on your domain)
In Part 3, we focused on the configuration phase of this blueprint.
Here, we configure all the settings that can affect your website’s traffic-getting ability …
(In Part 3 you will configure all the settings that affect your website’s traffic-getting ability)
In Part 4, we explain how to set up various plugins that can help bring new traffic automatically to your website or blog.
Why It Makes Sense To Automate Your Traffic Generation
Depending on which marketing experts you talk to, you could end up trying to spend an hour or two every day (or more) posting content on social media, as well as trying to manage your business, your content and your online presence.
Many businesses simply lack the time, human resources and financial means to run a full-time marketing and content creation department and engage in the kind of content marketing that many online marketing experts prescribe. If you were to spend most of your time posting updates on LinkedIn, Twitter, and Facebook in addition to planning and writing articles for your blog or website, how would you get anything else in your business done?
(Small businesses spend most of their working hours just keeping their businesses up and running. Image source: NFIB)
Small business owners spend most of their time keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all small businesses surveyed spent around 6 hours per week on social media (the other half spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was done today, the numbers would probably be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Small businesses are spending more time each year marketing and promoting themselves online. Source: VerticalResponse.com)
As small businesses spend increasingly larger amounts of time on online marketing in order to compete and survive, this leaves even less time for under-resourced businesses to focus on other equally vital areas …
(Businesses with limited budgets, resources, and time and many different business areas to focus on need to plan their marketing strategy very carefully.)
One other thing to consider is that, in addition to spending time promoting and marketing your business on a number of social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or StumbleUpon. These sites can and will make decisions that can dramatically impact your business without first consulting you. Why invest so much time and effort building content on rented real estate? With a self-hosted WordPress site, you can control your own real estate and post your content automatically to other websites.
Investing in business automation to leverage time is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Information Age, however, the increasing availability of many new channels for promoting and marketing a business creates a number of dilemmas for business owners, especially for those with limited resources, time, and marketing budget. For example:
- Which marketing channels do you focus more efforts, budget, and time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own domain?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What we’d like to show you now, is a free, simple, and effective strategy for automating your web traffic generation with WordPress.
With this method, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which channels you should invest more of your time, efforts, and budget on,
- Invest most of your time building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we recommend staying away from all black hat sites, tools, methods, and anything that violates the terms of service and policies of sites like Facebook, Google, LinkedIn, etc..
(Automating your web traffic does not require the use of black hat techniques!)
What we are focusing in this article series is to show you how to be smart with your resources and automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most business owners lack the time, resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of posting content to different marketing channels, which is extremely time-consuming …
(Posting content to individual channels can be very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate the distribution of your content to all other marketing channels.
- Distribute content automatically to social media services and bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all this done?
Simple … first, set up your WordPress site as described in Part Two. Then, get everything configured as shown in Part 3. After all this is in place, you can then connect all of the dots with plugins like the ones listed in the next section.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation Blueprint – Traffic-Getting Plugins
Let’s take a quick look at a number of traffic-generating plugins that can be used to:
- Syndicate content to social sites and social bookmarking sites
- Post comments automatically to other blogs
- Post content to other sites via RSS feeds
You can get your posts automatically distributed to sites like Twitter, Facebook, Tumblr, Google+, LinkedIn and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great features.
After installing Jetpack, connect the plugin to your WordPress.com account …
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature on Jetpack)
You can share your posts on Twitter, Tumblr, Facebook, LinkedIn, Google+, and more …
(Share your content on several social media sites.)
After configuring all plugin and account settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize account details show in the post publishing area.)
Now, whenever you publish a new post, it will automatically be shared online to all of the accounts you have set up …
(As soon as new posts are published, they will be automatically syndicated online.)
Go here for more details about the benefits of this plugin: Jetpack by WordPress.com
The WordPress native commenting feature allows your visitors to engage with your website, post comments, reply to existing comments and engage with your content as part of an online community.
You can enhance the WordPress built-in commenting feature with a 3rd-party commenting plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates your comments with social media, helping to spread and share them around.
For example, with a plugin like CommentLuv (Premium version), you can improve user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like social enticements for sharing content, using keywords in the user name, the ability to add twitter handles to comments, and search-indexable backlinks. This plugin will visit the comment author’s website while they type their comment and retrieve their latest blog posts, which can be included with their comment after clicking submit.
(CommentLuv Pro version can attract more comments and web traffic and create more user engagement on your website.)
To learn more about the benefits of this great plugin, go here:
(Social LinkMachine – WordPress content distribution plugin)
Social LinkMachine is a WordPress plugin that lets you automatically syndicate your content to many traffic-generating sites, build anchor text backlinks, include relevant videos and images, and second-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed content to many social platforms)
With SocialLinkMachine installed, you can automatically syndicate your content to over 30 traffic-generating platforms, including:
- Bookmarking Sites: e.g. Bitly, Diigo, Instapaper, Stumbleupon, etc.
- Blogs: e.g. Blog.com, Overblog, Tribe, etc.
- Social Media Platforms: Google Plus, YouTube, etc.
- Image Sharing: e.g. Pinterest, etc.
- Document Sharing: e.g. Issuu, Gett, etc.
To learn more about this handy plugin, visit the plugin site: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (in order to get useful information about your content marketing campaigns), we have written a comprehensive article where we explore over 30 social media measurement tools that will help you manage, measure, and analyze your social media marketing campaigns. For more details, go here:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Syndication Stage – Summary
Once you have your WordPress site and plugins expertly configured and set up, all you have to do then is publish web content regularly to start generating new web traffic.
If you need endless ideas for content that you can post on your website or blog, then subscribe to our FREE email training series here:
Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as you can. This step is explained in the next section of our WordPress Traffic Blueprint series.
This is the end of Section Four
To read more, click on the link below:
- Website Traffic Blueprint Part Five – Learn How To Turn Your Website Into An Automated Traffic Machine
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie