Welcome to Part Four of our Web Site Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS.
So far, here is what we have covered in this article series:
In Part 1, we explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …
(With an expertly configured WordPress web site, all you have to do to begin attracting new traffic is add content regularly!)
In Part Two, we discuss the setup phase. We help you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing site is built using WordPress.
(In Part two we show you how to set up WordPress on your domain)
In Part 3, we focused on important configuration decisions.
Here, we configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically …
(In Part 3 you will configure all the settings that can affect your website’s traffic-getting ability)
In Part Four, you will learn how to set up various plugins that can get visitors automatically to your website or blog.
Why You Should Consider Automating The Traffic-Getting Process
Depending on who you get your advice from, you could find yourself investing an hour or more a day posting content on social media.
Most businesses simply lack the time, resources and budget to engage in the kind of content marketing that many marketing experts are recommending. If you spent all of your time posting updates on Twitter, Facebook, and LinkedIn in addition to writing content for your blog or website, how would anything in your business ever get done?
(Small businesses spend most of their time keeping their businesses up and running. Infographic: NFIB)
Many businesses spend most of their working hours just keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses conducted in 2012 by VerticalResponse – an email and social media marketing company, found that:
- 43% of all small businesses surveyed spent around 6 hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same survey was done today, the figures would most likely be even higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses spend more time each year marketing and promoting themselves online. Infographic: VerticalResponse)
As small businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this leaves less time for under-resourced businesses to focus on other vital areas …
(Businesses with limited time, resources, and budgets and many areas to focus on have to plan their marketing strategy very carefully.)
One other important thing to keep in mind is that, in addition to spending time marketing and promoting your business on various social websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These companies can and will make decisions that can dramatically impact your business without first consulting you. Why invest so much effort and time building a business on rented real estate? With WordPress, you can have complete control of your own real estate and publish your content automatically to other sites.
Automating business systems and processes to leverage time is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for business owners and business managers, especially for those with limited resources, budgets, and time. For example:
- Which marketing channels should you focus more of your budget, efforts, and time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Web Traffic Generation With WordPress
What I’d like to share with you now, is a free, simple, and effective formula for automating the web traffic generation with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should invest more efforts, time, and your budget on,
- Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat tools, methods, websites, and anything designed to manipulate or violate the policies and terms of service of services like YouTube, Google, Facebook, etc..
(Automating your web traffic does not require the use of black hat techniques!)
What we are focusing in this series of articles is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section that many businesses lack the time, resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is be strategic with your limited time, resources, and budget.
So, instead of doing this …
(Posting content to different marketing channels one by one can be very time-consuming!)
Why not opt for a smarter, time-saving approach like the one shown below instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other channels.
- Distribute content automatically to social media channels and bookmarking sites,
- Distribute comments and content automatically to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your site as explained in Part Two. Then, configure everything as explained in Part Three. Once all of this is in place, you then automate the content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Blueprint – Traffic Plugins
Let’s take a brief look at some traffic-generating WordPress plugins that can help to:
- Post content to social sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Distribute content automatically via RSS feeds to other online properties
You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature)
You can share your posts on Facebook, Tumblr, Twitter, LinkedIn, GooglePlus, and more …
(Distribute your posts automatically to several social accounts.)
After configuring all account and plugin settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize settings appear in the post publishing box.)
Now, as soon as you publish a new post, it will automatically get shared online to all of the accounts you have set up …
(As soon as new content is published, it will be automatically shared online.)
Visit this site to learn more about this great plugin: Jetpack
The WordPress native commenting function allows your site users to engage with your site, post comments, reply to other users and engage with your content as part of an online community.
You can enhance the WordPress built-in commenting feature using 3rd-party commenting plugins that integrate your comments with social media, helping to spread and share them around.
For example, using a WordPress plugin like CommentLuv (Premium version) can help make your site more attractive to commenters by offering them a choice of backlinks if they plus1, tweet, or like your content. This plugin will visit the comment author’s website or blog while they type their comment and retrieve their last blog posts, which can be included with their comment when they click the submit button.
(CommentLuv Premium version can help attract more comments and visitors and improve user engagement on your web site.)
Visit the plugin site to learn more about this plugin:
(Social LinkMachine – Set-and-forget content distribution plugin for WordPress)
Social LinkMachine is a plugin that lets you automatically syndicate content to dozens of authority platforms, build backlinks, include relevant YouTube videos and images, and create social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed content automatically to over 30 traffic-generating platforms)
With Social Link Machine installed, you can automatically drip-feed your content to dozens of authority sites, like:
- Bookmarking Platforms: e.g. Bitly, Linkagogo, Instapaper, Scoop.it, etc.
- Web 2.0 Blogging Platforms: e.g. Livejournal, Rebel Mouse, WordPress.com, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing Platforms: e.g. Issuu, Scribd, etc.
To learn more about this plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content marketing campaigns), we have created a detailed article where we explore a number of social media monitoring tools and technologies that are worth knowing about. For more information, go here:
The above are just some examples of the many plugins that WordPress makes available for automating and sharing the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Content Distribution Phase – Summary
Once you have your WordPress site and plugins set up and expertly configured, all you need to do is publish new content on a regular basis to begin attracting more traffic.
We have created a complete email training series designed to help you never run out of content for your web site:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next article in the WordPress Traffic Automation Blueprint series.
This is the end of Part Four
To read more, click here:
- WordPress Website Traffic Blueprint Part 5 – Discover How To Automatically Get More Website Traffic For Your Business Using WordPress
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum