Welcome to Part 4 of our Web Traffic Blueprint article series, where we explain how to turn a site into an automated traffic machine using WordPress.
So far, we have covered the following in this article series:
In Part One, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to generating automated web traffic …
(With an expertly configured WordPress website or blog, all you have to do to begin bringing new traffic is post content consistently!)
In Part 2, we focus on the setup phase of the automation system. We help you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing site has been built with WordPress.
(In Part 2 we show you how to set up a WordPress web site on your domain)
In Part Three, we look at the configuration phase.
In this step, we configure hosting settings, internal settings, and external settings that can affect your website’s ability to generate traffic automatically …
(In Part 3 you will configure all the settings that can affect your website’s traffic-getting ability)
In Part 4, we will look at ways to automate your traffic using various plugins.
Why Automating Your Traffic-Getting Process Makes Sense
Depending on which business marketing guru you talk to, you could find yourself trying to spend an hour each day (or more) posting content on social media.
Many business owners simply lack the time, human resources and budget to run a full-time marketing and content creation department and engage in the kind of content marketing that many marketing experts advise doing. If you spent hours posting updates on LinkedIn, Facebook, and Twitter in addition to researching and writing articles for your website or blog, how would anything in your business ever get done?
(Keeping a business running is how most small businesses spend their working hours. Source: NFIB)
Small businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:
- 43% of all small businesses surveyed spent around 6 hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same survey was done today, the figures would probably be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses are spending more time every year marketing and promoting themselves online. Source: VerticalResponse)
As small businesses spend increasingly larger amounts of time marketing and promoting themselves online in order to compete and survive, this puts more and more of a squeeze on businesses to prioritize their time on other equally important areas …
(Businesses with limited time, budgets, and resources and many areas to focus on require careful planning of their marketing strategy.)
Another thing to keep in mind is that, in addition to spending time social websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or LinkedIn. These sites can and will make decisions that impact your business without requiring your input. Why invest so much time and effort building a business on rented real estate? With WordPress (self-hosted), you can control your own virtual real estate and publish your content automatically to other websites.
Automating business processes to leverage time is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Digital Age, however, the exponential growth channels for marketing and promoting a business creates a number of dilemmas for business owners, especially for those with limited marketing budget, resources, and time. For example:
- Which of these channels do you focus more of your budget, time, and your efforts on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Tumblr, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What we’d like to share with you now, is a free, simple, and effective strategy for automating the web traffic generation process with WordPress.
With this formula, you will be able to:
- Save time creating content for your website or blog and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which channels you should focus more time, budget, and efforts on,
- Invest most of your efforts building your own asset and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat websites, software, techniques, and anything designed to “game” or violate the policies and terms of service of sites like Facebook, LinkedIn, Google, etc..
(Automating your web traffic does not need to involve the use of black hat techniques!)
What we are focusing in this series of articles is not to game online services or bypass their terms of service, but to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen that most business owners lack the time, resources and financial means to engage in the kind of content marketing that many online experts advise doing. What you want to do, then, is be strategic with your limited resources, budget, and time.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to individual channels can be very time-consuming!)
Why not choose this time-saving approach instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate the distribution of your content to all other channels.
- Distribute content automatically to social media channels and bookmarking sites,
- Automatically distribute comments and content to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation System – Traffic Plugins
Let’s take a quick look at some examples of traffic-generating plugins that can help to:
- Post content automatically to social media sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Syndicate content to other sites via RSS
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, Google+, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of useful features.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature on Jetpack)
Configure this section to automatically share your posts on Facebook, Tumblr, Twitter, LinkedIn, GooglePlus, and more …
(Share your posts automatically on various social media networks.)
After all of the plugin and account settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account settings appear in your Publish area.)
Now, whenever you publish new content, it will automatically get shared online to every account you have set up …
(As soon as new content is published, it is automatically shared online.)
Visit the plugin site to learn more about this plugin: Jetpack
The built-in WordPress commenting feature allows your site users to interact with your website, post new comments, reply to existing comments and engage with your content as part of an online community.
You can expand the WordPress default commenting feature with 3rd-party commenting plugins that integrate your comments with social media, helping to share and spread your content online.
For example, using a plugin like CommentLuv (Pro version) can help attract more comments and create more user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like backlinks, social enticements for sharing your content, the ability to add twitter usernames to comments, and ability to use keywords in the username. This plugin will visit the website or blog of the comment author while they are typing their comment and retrieve their most recent blog posts, which can be included with their comment when they click the submit button.
(CommentLuv Pro version can encourage a greater level of commenting and create more user engagement on your site.)
To learn more about this plugin, visit the plugin website:
(SocialLinkMachine – Set-and-forget content distribution plugin for WordPress)
SocialLinkMachine is a plugin that lets you syndicate content to over 30 authority websites, build diverse anchor text backlinks, include relevant videos and images, and create 2nd-tier links and social signals on auto-pilot …
(Social Link Machine – drip-feed content automatically to dozens of social platforms)
With SocialLinkMachine installed, you can automatically syndicate content to dozens of traffic-generating websites, such as:
- Social Bookmarking Platforms: e.g. Bitly, Folkd, Kippt, Reddit, etc.
- Blogs: e.g. Livejournal, Sett, WordPress.com, etc.
- Social Media Platforms: Google Plus, Twitter, etc.
- Image Sharing: e.g. Pinterest, etc.
- PDF Sharing Platforms: e.g. Docdroid, Sendspace, etc.
To learn more about this plugin, visit this website: Social Link Machine
Also, if you would like to know more about setting up social media tracking (in order to get useful information about your content distribution efforts), we have created a comprehensive article where we explore over 30 social media monitoring tools that are worth knowing about. More information:
The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Blueprint: Content Sharing Stage – Summary
Once you have your website or blog and plugins set up and configured, all you need to do then is add web content on a regular basis to start driving web traffic.
If you need great content ideas for your site, then subscribe to our email training course on content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is explained in the next section of the series.
This is the end of Part Four
To read more, click on the link below:
- Web Traffic Blueprint Part Five – How To Automatically Attract More Website Traffic For Your Business With WordPress
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