Welcome to Part Four of our WordPress Website Traffic Blueprint article series, where we show you how to drive new traffic automatically to your site using the WordPress CMS.
So far, here is what we have covered in this article series:
In Part 1 of this article series, we describe the traffic automation process, and explain why using an expertly configured WordPress site is the key to automating traffic to your site …
(With an expertly configured WordPress web site, all you have to do to automatically start generating more web traffic is add web content consistently!)
In Part Two, we focused on critical setup decisions. We explained the best way to get started if you don’t have a website yet, how to set things up if you already have a website, and what to do if your site was built using WordPress.
(In Part two we show you how to set up a WordPress website or blog on your domain)
In Part 3, we discuss the configuration phase.
In this step, we configure hosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically …
(In Part Three we show you how to configure all the settings that affect your website’s traffic-getting ability)
In this article, we will look at ways to automate the traffic system using a number of WordPress plugins.
Why Automate Your Traffic-Getting Process?
Depending on who you listen to, you could end up spending a couple of hours each day (or more) promoting your business on social media while also trying to run your business, creating content and managing your web presence.
Many business owners simply lack the time, resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts recommend. If you are spending most of your time posting updates on LinkedIn, Facebook, or Twitter in addition to researching and writing articles for your blog or website, how does anything in your business get done?
(Keeping a business up and running is how most small business owners spend their working hours. Infographic: National Federation Of Independent Businesses)
Many businesses spend most of their working hours just keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
Marketing research done by email and social media marketing company Vertical Response found that:
- 43% of all businesses surveyed spent around 6 hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time marketing and promoting themselves online. Infographic: VerticalResponse.com)
As businesses spend increasingly larger amounts of time on online marketing as a matter of business survival and competition, this puts more and more pressure on businesses to prioritize their time on other equally important areas …
(Businesses with limited time, marketing budget, and resources and many different business areas to focus on require careful planning of their marketing strategy.)
One other important thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social media sites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Twitter, Facebook, or YouTube. These sites often will make decisions that can significantly affect your business without consulting you. Why invest so much time and effort building content on someone else’s real estate? With WordPress, you can control your own virtual real estate and publish your content automatically to other online accounts.
Automating systems and process to save time is not new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the exponential growth marketing channels creates a number of dilemmas for small business owners, especially for those with limited marketing budgets, time, and resources. For example:
- Which marketing channels should you focus more of your budget, efforts, and time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, LinkedIn, Tumblr, etc.) while neglecting the benefits of building content on your own domain?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating Your Traffic-Getting Process With WordPress
What I’d like to share with you now, is a free, simple, and effective strategy for automating the traffic-getting process with WordPress.
With this method, you will be able to:
- Save time creating web content and other marketing channels (e.g. social media),
- Save money on content creation and unnecessary online marketing costs,
- Determine which marketing channels you should focus more time, budget, and your efforts on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge that you stay away from all black hat tools, techniques, websites, and anything that violates the terms of service and policies of sites like Facebook, LinkedIn, Google, etc..
(Automating your web traffic does not require using black hat techniques!)
What we are focusing in this article is to show you how to automate your content distribution so you can leverage your time and efforts, and get additional exposure online from websites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how many small business owners lack the time, resources and budget to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is be strategic with your limited resources, budget, and time.
So, instead of posting content to individual channels, which can be very time-consuming …
(Posting content to different services one by one is extremely time-consuming!)
Why not use a smarter, time-saving strategy like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content one-time, and automate your content distribution to all other channels.
- Distribute content automatically to social media channels and social bookmarking sites,
- Automatically distribute content (and comments) to other blogs and online properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your WordPress site as explained in Part 2. Then, configure it as explained in Part 3. Once all of this is in place, you can then automate your content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic System – Traffic Plugins
Let’s take a quick look at a number of traffic-generation WordPress plugins that can help:
- Post content to social sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Post content to other web properties via RSS
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, Google+ and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great features.
(Connect Jetpack to your WordPress.com account)
Next, activate the Publicize feature …
(Activate the Publicize feature on Jetpack)
You can share your posts on Twitter, Facebook, Tumblr, Google+, LinkedIn, and more …
(Distribute your posts to several social networks.)
After configuring all of the account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details displays in the publishing area.)
Now, whenever you publish a new post, it will automatically get shared on every account you have set up …
(As soon as content is published, it will be automatically distributed online.)
This is a hands-free way to get more exposure for your content online on social media websites.
The built-in WordPress commenting system allows your visitors to interact with your web site, post comments, reply to other users and engage with your content.
You can expand the WordPress native commenting feature with a 3rd-party plugin that integrates your comments with social media, helping to spread and share them around.
For example, a plugin like CommentLuv (Premium version) can help make your blog more attractive to commenters by offering them a choice of backlinks if they plus1, tweet, or like your post. This plugin will visit the comment author’s website or blog while they type their comment and retrieve their last blog posts, which can be included at the bottom of their comment when they click the submit button.
(CommentLuv Pro version can help attract more comments and create more user engagement on your website or blog.)
Visit this website for more details about using this plugin:
(Social Link Machine – WordPress content distribution plugin)
SocialLinkMachine is a set-and-forget plugin for WordPress that lets you automatically syndicate and drip-feed your content to over 30 traffic-generating platforms, build diverse anchor text backlinks, include relevant videos and images, and social signals on auto-pilot …
(SocialLinkMachine – drip-feed content automatically to many traffic-generating websites)
With SocialLinkMachine installed, you can automatically drip-feed content to over 30 online platforms, including:
- Social Bookmarking Platforms: e.g. Bitly, Linkagogo, Plurk, Stumbleupon, etc.
- Blogs: e.g. Blog.com, Overblog, Tribe, etc.
- Social Media Platforms: Facebook, Twitter, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- Document Sharing: e.g. Issuu, Scribd, etc.
Go here for more details about the benefits of using this handy plugin: Social Link Machine
Also, if you would like to know more about setting up social media monitoring (so you can get actionable information about your content marketing campaigns), we have created a detailed article listing many social media monitoring tools that are worth knowing about. See this page to learn more:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic System: Automated Content Distribution Phase – Summary
Once you have your website and plugins set up and configured, all you need to do then to automatically begin driving web traffic is post web content on a consistent basis.
If you need help coming up with unlimited ideas for posting content on your website or blog, then subscribe to our FREE email training series here:
Once you have configured your WordPress site, the next step is to optimize as much of the process as can be improved. This step is addressed in the next section of our series.
This is the end of Part Four
To read the rest of this article, click on the link below:
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group