WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

WordPress Website Traffic Blueprint Part 4 - How To Create A Web Traffic-Getting MachineWelcome to Part Four of our WordPress Web Traffic Blueprint article series, where we explain how to grow your business online automatically using WordPress.

So far, we have covered the following in this article series:

In Part One, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress web site, all you have to do is add new content on a consistent basis to automatically generate traffic!

(With an expertly configured WordPress site, all you have to do to attract more web traffic is post new content on a regular basis!)

In Part 2, we focus on the setup phase. We explain the best way to start if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your website was built using WordPress.

Where to set up a WordPress site on your domain

(In Part 2 we show you where to set up a WordPress web site on your domain)

In Part 3, we looked at configuring WordPress.

In this step, we configure all the settings (hosting, internal and external) that affect your website’s ability to generate traffic automatically …

Where to set up WordPress on your domain

(In Part 3 you learn how to configure all the settings that affect your website’s ability to generate traffic automatically)

In Part 4, we will show you how to set up various plugins that can drive visitors automatically to your website.

Why Automate Your Traffic Generation Process?

Depending on which online marketing guru you listen to, you could end up investing an hour or more every day promoting your business on social media, as well as trying to manage your business, your content and your online presence.

Many businesses lack the time, resources and financial means to employ the services of a full-time marketing department and engage in the kind of content marketing that many marketing experts advise. If you were to spend half a day posting updates on Twitter, Facebook, or LinkedIn in addition to writing content for your blog or website, how could you get anything else in your business done?

Keeping their business up and running is how most small business owners spend their working hours.

(Small businesses spend most of their time keeping their businesses up and running. Infographic source: National Federation Of Independent Businesses)

Many business owners spend most of their working hours just keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.

A study of small businesses done in 2012 by email and social media marketing company Vertical Response found that:

  • Almost half of all businesses surveyed spent around 6 hours per week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This usage of social media was a 66% increase from the previous year, so if the same research was conducted today, the numbers would probably be significantly higher.
  • More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses are spending more time every year marketing and promoting themselves online.

(Small businesses spend more time each year marketing and promoting themselves online. Source: VerticalResponse)

As businesses spend increasingly larger amounts of time promoting and marketing themselves online as a matter of business survival and competition, this puts more and more pressure on businesses to focus their time on other areas …

Businesses with limited time, resources, and budget and many different business areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited time, resources, and marketing budget and many business areas to focus on have to plan their marketing strategy very carefully.)

One other important thing to keep in mind is that, in addition to spending time promoting and marketing your business on various social media websites, all of your efforts are going into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or Pinterest. These companies often will make decisions that impact your business without prior warning. Why invest so much time and effort building a business on someone else’s asset? With WordPress (self-hosted), you can have complete control of your own real estate and publish your content automatically to other online accounts.

Automating business processes to save time and increase productivity is not new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Information Age, however, the increased availability of hundreds of new channels for marketing and promoting a business creates a number of dilemmas for small business owners, especially for those with limited resources, time, and budget. For example:

  • Which channels do you focus more efforts, budget, and your time on?
  • Should you invest so much time and effort building assets on sites that do not belong to you (e.g. YouTube, Twitter, Pinterest, etc.) while ignoring the benefits of building content on your own website?
  • Do you create new content for every channel you plan to include in your marketing strategy?

The Benefits Of Automating The Traffic Generation With WordPress

What we’d like to share with you now, is a free, simple, and effective strategy that allows you to automate your web traffic generation with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary online marketing costs,
  • Determine which marketing channels you should invest more of your time, budget, and your efforts on,
  • Invest most of your time building your own asset and still benefit from other people’s marketing channels.

Important

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat strategies, solutions, websites, and anything that violates the policies and terms of service of services like Facebook, Google, Pinterest, etc..

Web traffic automation does not need to involve using black hat techniques!

(Web traffic automation does not have to involve the use of black hat methods!)

The focus of this article is not to game web services or bypass their terms of service, but to show you how to automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from websites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

We’ve just seen in the previous section that most small business owners lack the time, human resources and budget to engage in the kind of content marketing that most experts recommend. What you want to do, then, is work smart within your limitations.

So, instead of choosing this approach, which is very time-consuming …

Posting content to services one by one is very time-consuming!

(Posting content to different marketing channels is very time-consuming!)

Why not use this strategy instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish content once, and automate your content distribution to all other services.

You can:

  • Distribute content automatically to social channels and bookmarking sites,
  • Distribute content (and comments) automatically to other blogs and web properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your website or blog as shown in Part 2. Then, configure it as described in Part Three. After all this is in place, you then connect all of the dots with plugins such as the ones discussed in the section below.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Traffic Blueprint – Traffic Plugins

Let’s take a brief look at a number of traffic-generating plugins that can help:

  • Syndicate content automatically to social media sites and social bookmarking sites
  • Syndicate comments automatically to other blogs
  • Post content to other websites via RSS feeds

Jetpack

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, LinkedIn, GooglePlus and more as soon as you publish your content using a WordPress plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with many great functions.

After installing Jetpack, connect the plugin to your WordPress.com account …

Connect Jetpack to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

Activate the Publicize feature on Jetpack

(Jetpack – Publicize)

Once this section is configured, you will be able to automatically share your posts on Facebook, Twitter, Tumblr, LinkedIn, Google+, and more …

Share your posts automatically on various social networks.

(Share your posts on various social media sites.)

After all of the account and plugin settings have been configured, your content is ready for distribution.

Publicize adds a new section to your Publish box …

Publicize account options displays in your Publish area.

(Publicize account details displayed in the Publish area.)

Now, whenever you publish a new post, it will automatically get shared online to every account you have set up …

As soon as you publish, your posts are automatically syndicated online.

(As soon as you publish, your posts are automatically shared online.)

This is a hands-free way to create more exposure for your content online on social sites.

CommentLuv

CommentLuv

(CommentLuv)

The WordPress commenting system lets your visitors interact with your website, post comments, reply to existing comments and participate in discussions.

You can expand the WordPress built-in commenting feature with a 3rd-party plugin that integrates with social media, helping to spread and share your content online.

For example, using a WordPress plugin like CommentLuv (Pro version) can help make your site more attractive to commenters by offering them a choice of backlinks if they like, plus1, or tweet your content. This plugin will visit the site of the comment author while they are typing their comment and retrieve their latest blog posts, which they can include below their comment when they click the submit button.

CommentLuv Premium version can attract more comments and traffic and create more user engagement on your web site.

(CommentLuv can attract more comments and create more user engagement on your website.)

For more details about the benefits of using this handy plugin, visit this website:

SocialLinkMachine

SocialLinkMachine - Content distribution plugin for WordPress

(SocialLinkMachine – Set-and-forget content distribution plugin for WordPress)

Social LinkMachine is a WordPress plugin that allows you to drip-feed content to over 30 social websites, build backlinks, include relevant images and videos, and social signals on auto-pilot …

SocialLinkMachine - drip-feed your content to over 30 traffic-generating sites

(Social LinkMachine – drip-feed your content automatically to over 30 traffic-generating websites)

With Social LinkMachine installed, you can automatically syndicate and drip-feed your content to over 30 online websites, including:

  • Social Bookmarking Platforms: e.g. Bitly, Diigo, Plurk, Zotero, etc.
  • Blogs: e.g. Blog.com, Overblog, WordPress.com, etc.
  • Social Media Platforms: Facebook, Xing, etc.
  • Image Sharing: e.g. Flickr, etc.
  • Document Sharing: e.g. Issuu, Gett, etc.

To learn more about the benefits of this powerful plugin, go here: Social Link Machine

Also, if you would like to know more about setting up social media tracking (in order to get actionable information about your content marketing efforts), we have created a detailed article where we explore over 30 social media measurement tools that will help you identify new trends and opportunities, track competitor activity, see what online conversations are taking place that affect your business,etc. More information:

Important Info

The above are just some examples of the many content distribution plugins that are available to WordPress users.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Automation System: Content Distribution Process – Summary

Once your site and plugins have been expertly configured and set up, all you need to do to automatically start attracting web traffic is publish content consistently.

Useful Tip

If you need great content ideas for your site, we recommend subscribing to our FREE email training series on growing your business online with content marketing here:

Once you have expertly configured your WordPress site, the next step is to optimize as much of the process as you can. This step is covered in the next section of the series.

This is the end of Section Four

To read the rest of this article, click on the link below:

Website Traffic Blueprint Part Five - How To Get More Traffic For Your Business With WordPress

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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

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