Welcome to Part Four of our WordPress Website Traffic Blueprint article series, where we show you how to turn a website into an automated web traffic generation machine using the WordPress CMS.
So far, here is what we have covered in this article series:
In Part One of this article series, we explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …
(With an expertly configured WordPress website, all you have to do to automatically bring web traffic is post great content on a regular basis!)
In Part 2, we discussed the setup phase of this system. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing website was built with WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we focus on the configuration phase.
In this step, we configure all the settings (hosting, internal and external) that can affect your website’s ability to generate traffic automatically …
(In Part Three you will configure all the settings (hosting, internal and external) that can affect your site’s traffic-getting ability)
In Part Four, you will learn how to set up various WordPress plugins that can bring new traffic automatically to your website.
Why You Should Consider Automating The Traffic Generation Process
Depending on which marketing gurus you get your advice from, you could find yourself trying to spend a couple of hours every day (or more) posting content on social media, as well as trying to run your business, creating content and managing your online presence.
Many small businesses lack the time, resources and financial means to engage in the kind of content marketing that many marketing experts advise doing. If you are spending half your day checking LinkedIn, Facebook, and Twitter in addition to writing content for your blog or website, how can anything else in your business get done?
(Small businesses spend most of their working hours just keeping their businesses up and running. Infographic: NFIB)
Many businesses spend most of their time keeping their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to stay competitive and grow in order to survive.
Research conducted by VerticalResponse – an email and social media marketing company, found that:
- Almost half of all small businesses surveyed spent around six hours each week on social media (the other half spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was conducted today, the numbers would probably be significantly higher.
- More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media consumed the most time online.
(Businesses spend more time each year marketing and promoting themselves online. Infographic: VerticalResponse.com)
As small businesses spend increasingly larger amounts of time promoting and marketing themselves online in order to compete and survive, this puts more and more pressure on businesses to prioritize their time on other important areas …
(Businesses with limited resources, marketing budget, and time and many different areas to focus on require careful planning of their marketing strategy.)
One other important thing to consider is that, in addition to spending time promoting and marketing your business on various social media websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or YouTube. These sites can make decisions that can dramatically impact your business without prior warning. Why invest so much time and effort building content on someone else’s real estate? With WordPress (self-hosted), you can have complete control of your own virtual real estate and post your content automatically to other sites.
Automating systems and process to leverage time and increase productivity is nothing new. Businesses of all sizes have been doing it ever since the Industrial Age. In the Digital Age, however, the increasing availability of hundreds of new channels for promoting and marketing a business creates a number of dilemmas for small business owners and business managers, especially for those with limited budget, time, and resources. For example:
- Which of these channels do you focus more of your budget, efforts, and your time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. YouTube, LinkedIn, Pinterest, etc.) while neglecting your own website?
- Do you create new content for every channel you plan to include in your marketing strategy?
The Benefits Of Automating Your Traffic Generation With WordPress
What we’d like to show you now, is a free, simple, and effective strategy that lets you automate your traffic generation with WordPress.
With this strategy, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary web marketing channels,
- Determine which marketing channels you should focus more budget, time, and efforts on,
- Invest most of your time and efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat solutions, strategies, sites, and anything designed to manipulate or violate the policies and terms of service of sites like Facebook, Google, Pinterest, etc..
(Automating your web traffic doesn’t require the use of black hat methods!)
What we are focusing in this article is not to game online services or flaunt their terms of service, but to show you how to automate your content distribution so you can leverage your time and marketing efforts, and increase your exposure online to sites used by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, most small businesses lack the time, human resources and budget to engage in the kind of content marketing that many experts advise. What you want to do, then, is be strategic with your limited resources, time, and budget.
So, instead of choosing this time-consuming approach …
(Posting content to different marketing channels one by one can be very time-consuming!)
Why not do this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish content once, and automate your content distribution to all other channels.
- Automatically distribute content to social media services and social bookmarking sites,
- Automatically distribute comments and content to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your site as shown in Part 2. Then, get everything configured as shown in Part 3. After all this is in place, you then automate these processes with plugins like the ones listed in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation Blueprint – Plugins
Let’s take a quick look at some examples of traffic-generating WordPress plugins that can be used to:
- Post content to social sites and social bookmarking websites
- Syndicate comments automatically to other blogs
- Distribute content via RSS feeds to other sites
You can get your posts automatically distributed to sites like Tumblr, Facebook, Twitter, LinkedIn, GooglePlus and more as soon as you publish your content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with loads of great functions.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize feature)
You can share your posts on Tumblr, Twitter, Facebook, Google+, LinkedIn, and more …
(Distribute your posts automatically to various social sites.)
After configuring all plugin and account settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize details appear in your publishing box.)
Now, as soon as you publish a new post, it will automatically get shared on every account you have set up …
(As soon as new posts are published, they will be automatically shared online.)
Jetpack provides a hands-free, automated way to get more exposure for your content online on social sites.
The built-in WordPress commenting function allows your site users to interact with your website or blog, post new comments, reply to other users and engage with your content.
You can expand the WordPress built-in commenting feature with a 3rd-party plugin that integrates your comments with social media, helping to share and spread them around.
For example, with a WordPress plugin like CommentLuv (Premium version), you can make your site more attractive to commenters by offering them a choice of backlinks if they plus1, like, or tweet your content. This plugin will visit the comment author’s website while they enter their comment and retrieve their most recent blog posts, which they can choose to include below their comment after clicking the submit button.
(CommentLuv Pro version can encourage a greater level of commenting and improve user engagement on your website.)
To learn more about this WordPress plugin, visit the plugin site:
(SocialLinkMachine – Content distribution plugin for WordPress)
Social LinkMachine is a set-and-forget WordPress plugin that lets you drip-feed content to many authority platforms, build anchor text backlinks, include relevant videos and images, and create social signals on auto-pilot …
(SocialLinkMachine – syndicate your content automatically to over 30 online sites)
With Social Link Machine installed, you can automatically drip-feed content to over 30 traffic-generating sites, such as:
- Social Bookmarking Sites: e.g. Deviantart, Diigo, Instapaper, Reddit, etc.
- Blogging Platforms: e.g. Blogger, Rebel Mouse, WordPress.com, etc.
- Social Platforms: Google Plus, Xing, etc.
- Image Sharing: e.g. Pinterest, etc.
- Document Sharing Platforms: e.g. Issuu, Gett, etc.
Visit this site to learn more about the benefits of this plugin: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution efforts), we have created a comprehensive article where we explore over 30 social media tracking tools that will help you identify new trends and opportunities, track competitor activity, see what online conversations are taking place that can affect your business,etc. Go here for more info:
The above are just a few examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation System: Content Syndication Process – Summary
Once you have your website and plugins set up and configured, all you have to do is publish new content regularly to drive more traffic organically.
We have created an entire email email-based training course designed to help you never run out of great content ideas for posting to your web site:
Once you have configured your WordPress site, the next step is to optimize the process. This step is covered in the next section of our series.
This is the end of Part Four
To read the rest of this article series, click here:
- Website Traffic Blueprint Part Five – Discover How To Turn Your WordPress Blog Into An Automated Traffic Generation Machine
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum