In Part One of our WordPress Web Site Traffic Blueprint article series overview, we explained that the key to turning your site into an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website or blog is different than a professionally-configured WordPress site. An expertly configured WordPress website is a website that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with various services, specifically in areas like SEO, external site syndication and analytics.
(With an expertly configured WordPress web site, all you have to do is publish great content on a regular basis to automatically bring more traffic!)
Once your WordPress site has been expertly configured and fully set up, all you then need to do is add content regularly to automatically drive more traffic.
As outlined in Part One of this article series, the components of this automated website traffic machine are as follows:
In this article, we discuss the “Setup” phase of the automation process. We will help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Automation System – Setup Phase
If You Don’t Have A Website
If you don’t have a web presence yet, then it’s really quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide many articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become, see this article: WordPress: How Popular Is It? Some Useful Facts And Figures About WordPress Usage
After choosing to build your web presence with WordPress, the next step is to decide which WordPress platform you will build your web presence on.
This is important because there are 2 types of WordPress platforms you can choose from …
WordPress – Self-Hosted vs Hosted
(WordPress – Self-Hosted vs Hosted)
WordPress offers website owners a ”hosted” and a “self-hosted” option.
The “self-hosted” option means you can download the full-featured WordPress application for free from WordPress.org and host a WordPress site or blog under your own domain name.
In the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your blog when WordPress.com hosts it for free.
If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Web Site
If you already own an existing web site, check first if your web site has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Site And WordPress-Checking Tools
If your website is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing website is not powered by WordPress, you have some decisions to make.
Take a look at the simple diagram below. It will help you choose where to set up WordPress on your domain …
(Use this simple flowchart to decide how to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing web site with a WordPress site, or
- Keep your existing web site and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main site.
If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your site’s settings and customize the design and style of your existing website using an appropriate WordPress theme.
To use WordPress as your main website, install it in the “root” folder of your domain (i.e. http://mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory whatever you want).
If you have an existing site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure it. This step is covered in the next article in the WordPress Traffic Blueprint series.
This is the end of Section 2
To read more, click on the link below:
- Website Traffic Blueprint Part 3 – Discover How To Turn Your Website Into A Traffic Generation Machine
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.
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