WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

WordPress Web Traffic Blueprint Part 2 - A Complete Guide To Driving More Web Visitors For Your Business Automatically With WordPressIn Part One of our Web Site Traffic Blueprint article series overview, we explained that the key to turning a site into an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress website or blog. An expertly configured WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, content syndication and reporting.

With an expertly configured WordPress website or blog, all you have to do is publish great content regularly to automatically drive web traffic!

(With an expertly configured WordPress website, all you have to do is add content regularly to automatically generate web traffic!)

Once your WordPress site has been fully set up and expertly configured, all you need to do then to automatically generate more web traffic is publish content on a regular basis.

As outlined in Part 1 of this article series, the components of the automated traffic system are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we discuss the “Setup” phase of the automation process. We will help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic Automation System – Setup

If You Have No Website

If you don’t have a website yet, it’s quite simple … build a WordPress website!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide many articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress has become as a platform for building a web presence, see this article: WordPress: Usage And Market Share

After making the choice to build your site with WordPress, the next step is to choose which WordPress platform you will run your web presence on.

This is important because there are two types of WordPress platforms you can choose from …

WordPress – Self-Hosted Or Hosted?

Self-Hosted vs Hosted WordPress Site

(Hosted Or Self-Hosted WordPress?)

WordPress offers both a “self-hosted” and a “hosted” option.

WordPress.org allows you to download the full-featured WordPress software for free and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.

With the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your site when it is hosted for free at WordPress.com.

If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?

If You Have An Existing Website

If you already own an existing web site, check first if the website has been built using WordPress.

If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Blog And WordPress-Checking Tools

If your web site is a WordPress website, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing web site was built using something other than WordPress, then you have to make some decisions.

Take a look at the diagram below. It will help you decide how to set up a WordPress web site on your domain …

How to set up a WordPress website or blog on your domain

(Use the above diagram to decide how to set up a WordPress website or blog on your domain)

Basically, you have two choices:

  1. Replace your existing website with a WordPress website, or
  2. Keep your existing site and add a WordPress blog. This blog will then be expertly configured and used to drive traffic to your main website.


If you choose to keep your existing web site and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your site’s settings and customize the design and style of your existing web site using a suitable WordPress theme.

To use WordPress as your main site, install the software in the “root” folder of your domain name (e.g. www.mydomainname.com).

If you already have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you like).

If you already have an existing website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the series.

WordPress Web Site Traffic Blueprint Part Two - Discover How To Create An Automated Web Traffic Generation Machine

This is the end of Section 2

To keep reading about this topic, click here:


This tutorial is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online with a WordPress website or blog and proven marketing methods that are easy to implement.

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)


Originally published as WordPress Traffic Automation Blueprint – Part 2 (Setup).