In Part One of our WordPress Web Site Traffic Blueprint article series, we explained that the key to turning a website into an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress website or blog. An ”expertly configured” WordPress website is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various services, specifically in areas like search engine optimization, content syndication and reporting.
(With an expertly configured WordPress blog, all you have to do to automatically start driving traffic is publish content on a regular basis!)
Once your WordPress site has been expertly configured and fully set up, all you need to do then to drive web traffic is add content on a regular basis.
As outlined in Part One of this article series, the components of this automated web traffic blueprint are as follows:
In this article, we look at the “Setup” phase of the blueprint. We will help you understand the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Blueprint – Setup
If You Haven’t Got A Website
If you don’t have a web presence yet, it’s quite simple … build a website with WordPress!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide loads of articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become around the world, see this article: Some Facts And Figures About WordPress
After choosing to build your site with WordPress, the next step is to decide which type of WordPress platform you will build your web presence on.
This is important because there are 2 types of WordPress platforms you can choose from …
WordPress – Hosted Or Self-Hosted?
(WordPress Hosted Or WordPress Self-Hosted?)
WordPress offers website owners a “self-hosted” and a “hosted” option.
With the “self-hosted” option you can download the full-featured WordPress CMS application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.
In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your blog when it is hosted for free at WordPress.com.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You get to have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Have An Existing Website
If you already own an existing site, check first if it has been built using WordPress.
If you need help with this step, check this article: How To Tell If Your Web Site Is A WordPress Site
If your website is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your web site was built using something other than WP software, you have some decisions to make.
Take a look at the diagram below. It will help you choose how to set up a WordPress web site on your domain …
(Use the above flowchart to help you decide how to set up a WordPress website on your domain)
Basically, you have two choices:
- Replace your existing website so that your main website is built using WordPress, or
- Keep your existing website and add a WordPress-powered blog. This blog will then be expertly configured and used to drive traffic to your main web site.
If you choose to keep your existing web site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your site’s settings and customize the design and style of your existing website using an appropriate WP theme.
To use WordPress as your main website, install the platform in the “root” folder of your domain name (i.e. http://mydomainname.com).
If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder anything you like).
If you already have an existing website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the WordPress Traffic Blueprint series.
This is the end of Section Two
To read more, click here:
- Website Traffic Blueprint Part Three – How To Turn Your Website Into An Automated Traffic Generation Machine
This article is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-powered website and proven online marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now