WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Web Site Traffic Blueprint Part 2 - Discover How To Turn Your WordPress Site Into An Automated Traffic Generation MachineIn Part One of our Web Traffic Blueprint article series overview, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site. An expertly configured WordPress web site is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, third-party site syndication and analytics.

With an expertly configured WordPress web site, all you have to do to automatically start driving traffic is publish content on a regular basis!

(With an expertly configured WordPress web site, all you have to do is publish great content on a regular basis to automatically start driving traffic!)

Once your WordPress site has been expertly configured and fully set up, all you need to do to start driving web traffic is add great content on a regular basis.

As outlined in Part 1 of this article series, the components of this automated web traffic machine are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we discuss the “Setup” phase of this process. We will help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic Blueprint – Setup Phase

If You Haven’t Got A Web Presence Yet

If you haven’t got a website yet, it’s quite simple … build a WordPress website!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide loads of articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress has become, see this article: WordPress: Statistics And Market Share

After making the choice to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will use to run your web presence on.

This is important as there are 2 types of WordPress platforms available …

WordPress.org vs WordPress.com

Hosted vs Self-Hosted WordPress

(WordPress.org Or WordPress.com?)

WordPress provides users with a “self-hosted” and a “hosted” option.

WordPress.org allows you to download the full-featured WordPress software for free and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.

With the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your site when WordPress.com hosts it for free.

If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?

If You Already Have An Existing Site

If you already own an existing website, first check to see if your site has been built using WordPress.

If you need help with this step, check this article: The Easy Way To Tell If Your Web Site Runs On WordPress

If your site is a WordPress web site, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing website was built using something other than WordPress software, you will need to make some decisions.

Take a look at the diagram below …

How to set up WordPress on your domain

(Use this simple diagram to help you choose how to set up a WordPress website on your domain)

Basically, you have two choices:

  1. Replace your existing site so that your main website is built using WordPress, or
  2. Keep your existing website and add a WordPress-powered blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.


If you choose to keep your existing web site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your site’s settings and customize the design of your existing site using an appropriate theme.

To use WordPress for your main site, install the platform in the “root” folder of your domain (e.g. mydomainname.com).

If you have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you want).

If you already have an existing site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress site

Once you have set up your WordPress site, the next step is to configure its internal settings. This step is covered in the next article in the WordPress Traffic Blueprint series.

Web Traffic Blueprint Part Two - Learn How To Create A Web Traffic-Getting Machine With WordPress

This is the end of Section 2

To read the rest of this article, click on the link below:

Important Info

This tutorial is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business using a WordPress-powered website and proven web marketing strategies.

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group


Originally published as WordPress Traffic Automation Blueprint – Part 2 (Setup).