In Part One of our Web Traffic Blueprint article series overview, we explained that the key to turning a site into an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog. An ”expertly configured” WordPress site is a blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, external site syndication and analytics.
(With an expertly configured WordPress blog, all you have to do is add content regularly to automatically start driving web traffic!)
Once your WordPress site has been expertly configured and fully set up, all you need to do to drive more traffic is publish great content on a regular basis.
As outlined in Part 1 of this article series, the components of this automated online traffic system are as follows:
In this article, we discuss the “Setup” phase of the automation process. The focus of this section is to help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation Blueprint – Setup
If You Have No Website
If you don’t have a web presence yet, it’s quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide loads of articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become, see this article: WordPress: Statistics And Popularity
After choosing to build your site with WordPress, the next step is to decide which type of WordPress platform you will build your web presence on.
This step is very important as there are two types of WordPress platforms available …
WordPress.org Or WordPress.com?
(Hosted vs Self-Hosted WordPress Site)
WordPress offers a “self-hosted” and a “hosted” option.
WordPress.org allows you to download the full-featured WordPress application for free and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your site when it is hosted for free at WordPress.com.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Have An Existing Site
If you already have an existing website, check to see if the web site has been built using WordPress.
If you need help with this step, check this article: The Easy Way To Tell If Your Blog Was Built Using The WordPress CMS Platform
If your website was built using WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing blog was built using something other than the WP CMS platform, you will need to make some decisions.
Take a look at the flowchart below …
(Use the above diagram to help you choose how to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress site, or
- Keep your existing web site and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing web site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the design and style of your existing website using a suitable theme.
To use WordPress as your main site, install it in the “root” directory of your domain name (e.g. www.mydomainname.com).
If you have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory whatever you want).
If you already have an existing site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the series.
This is the end of Part Two
To read the rest of this article, click on the link below:
- Web Site Traffic Blueprint Part 3 – Learn How To Create A Web Traffic-Getting Machine With WordPress
This article is part of a comprehensive article series designed to help you learn how to grow your business online with a WordPress-powered website and proven web marketing methods.
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