In Part 1 of our Website Traffic Blueprint article series overview, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress website or blog. An expertly configured WordPress site is a web site that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with various sites, specifically in areas like SEO, 3rd-party site notification and reporting.
(With an expertly configured WordPress website or blog, all you have to do to automatically drive traffic is add great content regularly!)
Once you have your WordPress site expertly configured and fully set up, all you need to do is publish great content on a regular basis to automatically drive traffic.
As outlined in Part One of this article series, the components of this automated online traffic blueprint are as follows:
In this article, we discuss the “Setup” phase of the blueprint. The focus of this section is to help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation Blueprint – Setup Phase
If You Don’t Have A Web Presence Yet
If you haven’t got a website yet, it’s quite simple … build a web presence with WordPress!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide loads of articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become, see this article: Facts And Figures About WordPress Usage
After making the choice to build your web presence with WordPress, the next step is to decide which WordPress platform you will run your web presence on.
This is important as there are 2 types of WordPress platforms you can choose from …
Self-Hosted Or Hosted WordPress Site?
(WordPress Hosted vs WordPress Self-Hosted)
WordPress offers a “self-hosted” and a “hosted” option.
WordPress.org lets you download the full-featured WordPress CMS application for free and self-host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your blog when WordPress.com hosts it for free.
If you are planning to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Web Site
If you already have an existing site, first check to see if your website has been built using WordPress.
If you need help with this step, check this article: How To Check If A Web Site Is A WP Website
If your existing site is a WP website, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing website was built using something other than WordPress, then you will need to make some choices.
Take a look at the simple diagram below …
(Use the above flowchart to choose where to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing web site with a WordPress site, or
- Keep your existing site and add a WordPress blog. This blog will then be used to drive traffic to your main web site.
If you choose to keep your existing web site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the design of your existing web site using a suitable theme.
To use WordPress for your main website, install the software in the “root” directory of your domain (i.e. www.mydomainname.com).
If you already have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you like).
If you have an existing website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the WordPress Traffic Blueprint series.
This is the end of Part Two
To read more, click on the link below:
- WordPress Web Site Traffic Blueprint Part Three – Discover How To Turn Your WordPress Site Into An Automated Web Traffic Machine
This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress website and proven marketing methods that are easy and quick to implement.
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