WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Website Traffic Blueprint Part 2 - Discover How To Create A Traffic-Getting Machine With WordPressIn Part 1 of our Web Traffic Blueprint article series overview, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress website. An expertly configured WordPress blog is a web site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like search engine optimization, third-party site syndication and analytics.

With an expertly configured WordPress site, all you have to do to drive more web traffic is publish content on a regular basis!

(With an expertly configured WordPress website or blog, all you have to do to drive web traffic is add great content on a regular basis!)

Once your WordPress site has been expertly configured and fully set up, all you need to do then is add great content on a regular basis to automatically bring more web traffic organically.

As outlined in Part One of this article series, the components of the automated traffic system are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we look at the “Setup” phase of the traffic automation process. You will learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic System – Setup

If You Haven’t Got A Website Yet

If you don’t have a web presence yet, then it’s really quite simple … build a site with WordPress!

WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide loads of articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress is around the world, see this article: WordPress: Usage And Market Share

After making the choice to build your site with WordPress, the next step is to decide which type of WordPress platform you will run your web presence on.

This step is very important because there are 2 types of WordPress platforms available …

WordPress Hosted vs WordPress Self-Hosted

Hosted Or Self-Hosted WordPress?

(WordPress Hosted Or WordPress Self-Hosted?)

WordPress offers both a “self-hosted” and a “hosted” option.

With the “self-hosted” option you can download the full-featured WordPress application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.

With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your site when it is hosted for free at WordPress.com.

If you are planning to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?

If You Already Have An Existing Site

If you already own an existing web site, check if your website has been built using WordPress.

If you need help with this step, check this article: The Easy Way To Tell If Your Blog Was Built Using WordPress

If your blog runs on the WordPress CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing blog was built using something other than WP software, you have some choices to make.

Take a look at the diagram below. It will help you choose how to set up WordPress on your domain …

Where to set up WordPress on your domain

(Use the above diagram to help you choose how to set up WordPress on your domain)

Basically, you have two choices:

  1. Replace your existing web site with a WordPress website, or
  2. Keep your existing site and add a WordPress blog. This blog will then be expertly configured and used to drive traffic to your main web site.


If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your site’s settings and customize the design and style of your existing website using an appropriate theme for WordPress.

To use WordPress for your main website, install the platform in the “root” directory of your domain (i.e. mydomainname.com).

If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder anything you want).

If you have a website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure it. This step is covered in the next article in the series.

Website Traffic Blueprint Part 2 - How To Drive More Web Traffic For Your Business

This is the end of Part 2

To continue reading, click here:


This article is part of a comprehensive series of articles designed to help you learn how to grow your business using a WordPress website or blog and proven web marketing strategies.

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Originally published as WordPress Traffic Automation Blueprint – Part 2 (Setup).