In Part 1 of our Web Site Traffic Blueprint article series, we explained that the key to turning a website into an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website is different than a professionally-configured WordPress site. An expertly configured WordPress site is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, external site syndication and reporting.
(With an expertly configured WordPress site, all you have to do to start driving traffic is publish great content regularly!)
Once you have your WordPress site fully set up and expertly configured, all you then need to do is add content on a regular basis to start driving web traffic organically.
As outlined in Part One of this article series, the components of this automated online traffic system are as follows:
In this article, we look at the “Setup” phase of the blueprint. The focus of this section is to help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation System – Setup
If You Have No Website Yet
If you haven’t got a web presence yet, it’s quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide many articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress is with businesses around the world, see this article: WordPress: How Popular Is It? Some Impressive Statistics About WordPress Usage
After choosing to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will run your web presence on.
This is important because there are two types of WordPress platforms available …
WordPress.org vs WordPress.com
(WordPress.org vs WordPress.com)
WordPress offers both a “self-hosted” and a “hosted” option.
The “self-hosted” option allows you to download the full-featured WordPress software for free from WordPress.org and host a WordPress site or blog using your own domain name.
With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your blog when WordPress.com hosts it for free.
If you are planning to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?
If You Already Have An Existing Web Site
If you already have an existing website, check to see if the web site has been built using WordPress.
If you need help with this step, check this article: How To Tell If Your Website Is A WP Site
If your existing website is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your website runs on something other than WordPress, then you have some choices to make.
Take a look at the diagram below …
(Use the above flowchart to help you choose where to set up a WordPress website or blog on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress site, or
- Keep your existing website and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main web site.
If you choose to keep your existing web site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your site’s settings and customize the look and feel of your existing site using a suitable theme.
To use WordPress as your main site, install the software in the “root” directory of your domain (i.e. mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory anything you want).
If you have a website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure it. This step is covered in the next article in the series.
This is the end of Part Two
To read the rest of this article, click on the link below:
- Website Traffic Blueprint Part 3 – Discover How To Grow Your Website Traffic For Your Business Using WordPress
This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online with a WordPress-powered website and proven online marketing strategies.
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