In Part 1 of our Website Traffic Blueprint article series overview, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website is different than a professionally-configured WordPress site. An ”expertly configured” WordPress site is a web site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication and analytics.
(With an expertly configured WordPress site, all you have to do to automatically bring more traffic is publish content regularly!)
Once your WordPress site has been expertly configured and fully set up, all you need to do then is add content regularly to automatically start driving web traffic.
As outlined in Part One of this article series, the components of the automated traffic machine are as follows:
In this article, we discuss the “Setup” phase of this process. We will help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic System – Setup
If You Haven’t Got A Web Presence Yet
If you don’t have a web presence yet, then it’s really quite simple … build a site with WordPress!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide loads of articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress is with businesses worldwide, see this article: WordPress Usage Statistics
After choosing to build your web presence with WordPress, the next step is to choose which type of WordPress platform you will use to run your web presence on.
This is important as there are two types of WordPress platforms available …
WordPress.org vs WordPress.com
(WordPress – Hosted Or Self-Hosted?)
WordPress offers website owners a ”hosted” and a “self-hosted” option.
With the “self-hosted” option you can download the full-featured WordPress software at no cost from WordPress.org and host a WordPress site or blog under your own domain name.
With the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your site when it is hosted for free at WordPress.com.
If you plan to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?
If You Already Have An Existing Site
If you already own an existing site, first, check if it has been built using WordPress.
If you need help with this step, check this article: How To Check If A Web Site Is A WordPress Website
If your website was built using the WordPress CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your web site was built using something other than the WP CMS platform, you have some choices to make.
Take a look at the flowchart below …
(Use the above flowchart to choose how to set up a WordPress website or blog on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress site, or
- Keep your existing web site and add a WordPress blog. This blog will then be used to drive traffic to your main website.
If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design of your existing website using a suitable WP theme.
To use WordPress for your main website, install it in the “root” directory of your domain (e.g. http://www.mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory anything you want).
If you already have an existing site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the WordPress Traffic Blueprint series.
This is the end of Section Two
To keep reading about this topic, click on the link below:
- Web Traffic Blueprint Part Three – A Complete Guide To Increasing Your Website Traffic Automatically
This article is part of an article series designed to help you learn how to grow your business online inexpensively using a WordPress-powered website or blog and proven online marketing methods.
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