In Part One of our Web Traffic Blueprint article series, we explained that the key to turning a site into an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress website. An expertly configured WordPress website is a blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site notification and reporting.
(With an expertly configured WordPress website, all you have to do to automatically start driving traffic is add great content regularly!)
Once you have your WordPress site fully set up and expertly configured, all you then need to do is publish content on a regular basis to automatically bring more web traffic organically.
As outlined in Part 1 of this article series, the components of this automated traffic system are as follows:
In this article, we discuss the “Setup” phase of the blueprint. We will help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Automation Blueprint – Setup Phase
If You Have No Website Yet
If you haven’t got a website yet, it’s quite simple … build a WordPress website!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide many articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress is as a web content management system, see this article: Statistics And Market Share Of WordPress
After choosing to build your web presence with WordPress, the next step is to decide which WordPress platform you will use to build your web presence on.
This step is very important as there are 2 types of WordPress platforms you can choose from …
WordPress.org vs WordPress.com
(WordPress – Hosted Or Self-Hosted?)
WordPress offers a ”hosted” and a “self-hosted” option.
The “self-hosted” option lets you download the full-featured WordPress software at no cost from WordPress.org and host a WordPress site or blog using your own domain name.
With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your blog when it is hosted for free at WordPress.com.
If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already own an existing website, check to see if the site has been built using WordPress.
If you need help with this step, check this article: How To Tell If A Web Site Is Powered By WordPress
If your web site runs on WP software, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing website was built using something other than WordPress, then you will need to make some decisions.
Take a look at the simple flowchart below …
(Use this simple diagram to help you decide how to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing web site so that your main website is built using WordPress, or
- Keep your existing site and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main site.
If you choose to keep your existing site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing web site using an appropriate WordPress theme.
To use WordPress as your main website, install the software in the “root” directory of your domain (i.e. mydomainname.com).
If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory whatever you like).
If you have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the WordPress Traffic Blueprint series.
This is the end of Part Two
To keep reading, click on the link below:
This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business and drive traffic organically using a WordPress-powered website and proven online marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum