In Part 1 of our Web Site Traffic Blueprint article series overview, we explained that the key to turning a website into an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website. An ”expertly configured” WordPress website or blog is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with other sites, specifically in areas like search engine optimization, 3rd-party site notification and reporting.
(With an expertly configured WordPress website or blog, all you have to do to bring web traffic is add content on a regular basis!)
Once your WordPress site has been fully set up and expertly configured, all you then need to do is publish content on a regular basis to drive more web traffic.
As outlined in Part 1 of this article series, the components of the automated website traffic blueprint are as follows:
In this article, we look at the “Setup” phase of the traffic automation process. You will learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Automation Blueprint – Setup
If You Haven’t Got A Website
If you haven’t got a website yet, it’s quite simple … build a WordPress website!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress has become, see this article: WordPress: Usage And Market Share
After making the choice to build your website with WordPress, the next step is to choose which WordPress platform you will build your web presence on.
This step is very important because there are two types of WordPress platforms available …
WordPress – Self-Hosted vs Hosted
(WordPress.org Or WordPress.com?)
WordPress provides users with a “self-hosted” and a “hosted” option.
With the “self-hosted” option you can download the full-featured WordPress CMS application for free from WordPress.org and host a WordPress site or blog using your own domain name.
In the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your site when WordPress.com hosts it at no cost.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Web Site
If you already have an existing web site, check first if it has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Web Site And WordPress-Checking Tools
If your existing web site was built with WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your website runs on something other than WordPress, then you have some choices to make.
Take a look at the simple flowchart below. It will help you choose where to set up a WordPress website on your domain …
(Use this simple flowchart to choose how to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing website so that your main website is built using WordPress, or
- Keep your existing website and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing website and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your site’s settings and customize the design and style of your existing site using an appropriate WordPress theme.
To use WordPress for your main website, install the platform in the “root” folder of your domain name (i.e. mydomainname.com).
If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder anything you want).
If you already have an existing site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the WordPress Traffic Blueprint series.
This is the end of Section 2
To read more, click here:
- WordPress Web Traffic Blueprint Part Three – A Complete Guide To Driving More Traffic For Your Business Automatically
This article is part of an tutorial series aimed at helping you learn how to grow your business online using a WordPress website or blog and proven online marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum