In Part 1 of our Website Traffic Blueprint article series, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site. An ”expertly configured” WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, external site notification and reporting.
(With an expertly configured WordPress blog, all you have to do to drive more traffic is add content on a regular basis!)
Once your WordPress site has been expertly configured and fully set up, all you then need to do to drive more traffic is add content on a regular basis.
As outlined in Part 1 of this article series, the components of the automated web traffic system are as follows:
In this article, we look at the “Setup” phase of the traffic automation process. The focus of this section is to help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation System – Setup
If You Don’t Have A Web Presence Yet
If you haven’t got a website yet, it’s quite simple … build your web presence with WordPress!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide many articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress is, see this article: WordPress: Facts And Figures
After making the choice to build your site with WordPress, the next step is to choose which WordPress platform you will use to run your web presence on.
This is important because there are 2 types of WordPress platforms you can choose from …
WordPress Hosted Or WordPress Self-Hosted?
(WordPress – Self-Hosted vs Hosted)
WordPress offers both a ”hosted” and a “self-hosted” option.
WordPress.org allows you to download the full-featured WordPress application at no cost and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when it is hosted for free at WordPress.com.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Web Site
If you already own an existing web site, check first if your web site has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Site And Free WP-Checking Tools
If your web site is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing website is not a WordPress site, you have to make some choices.
Take a look at the simple diagram below. It will help you choose how to set up a WordPress website or blog on your domain …
(Use the above diagram to help you choose how to set up a WordPress web site on your domain)
Basically, you have two choices:
- Replace your existing web site so that your main website is built with WordPress, or
- Keep your existing website and add a WordPress blog. This blog will then be used to drive traffic to your main site.
If you choose to keep your existing web site and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your site’s settings and customize the design and style of your existing site using a closely-matching WP theme.
To use WordPress for your main site, install it in the “root” folder of your domain name (e.g. http://mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you like).
If you already have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the series.
This is the end of Part 2
To read the rest of this article, click here:
- Web Site Traffic Blueprint Part 3 – Learn How To Automatically Increase Your Web Traffic For Your Business
This article is part of an article series designed to help you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven online marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now