As we also explained, an expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog. An expertly configured WordPress site is a website that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site syndication and reporting.
(With an expertly configured WordPress website or blog, all you have to do to generate more web traffic is publish great content regularly!)
Once you have your WordPress site expertly configured and fully set up, all you then need to do is publish great content on a regular basis to drive more traffic organically.
As outlined in Part One of this article series, the components of the automated online traffic blueprint are as follows:
In this article, we look at the “Setup” phase of the traffic automation process. We will help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic System – Setup
If You Don’t Have A Website
If you don’t have a web presence yet, then it’s really quite simple … build a website with WordPress!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become as a platform for building a web presence, see this article: WordPress: Usage And Popularity
After choosing to build your website with WordPress, the next step is to decide which type of WordPress platform you will run your web presence on.
This is important as there are two types of WordPress platforms available …
Hosted Or Self-Hosted WordPress Site?
(WordPress.org vs WordPress.com)
WordPress offers both a “self-hosted” and a “hosted” option.
With the “self-hosted” option you can download the full-featured WordPress software at no cost from WordPress.org and host a WordPress site or blog using your own domain name.
With the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your blog when WordPress.com hosts it for free.
If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You get to have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?
If You Have An Existing Website
If you already have an existing web site, check to see if the web site has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Web Site And Free WordPress-Checking Tools
If your site is a WP site, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your web site was built using something other than the WordPress CMS platform, you have to make some decisions.
Take a look at the simple diagram below. It will help you choose how to set up a WordPress website on your domain …
(Use the above flowchart to decide where to set up a WordPress website on your domain)
Basically, you have two choices:
- Replace your existing website so that your main website is powered by WordPress, or
- Keep your existing website and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your site’s settings and customize the look and feel of your existing site using a closely-matching WordPress theme.
To use WordPress as your main website, install it in the “root” directory of your domain (e.g. www.mydomainname.com).
If you already have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you like).
If you have an existing site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is covered in the next article in the series.
This is the end of Section 2
To read the rest of this article, click here:
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress-powered website or blog and proven online marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum