In Part 1 of our WordPress Web Traffic Blueprint article series overview, we explained that the key to turning a site into an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website is not the same as a professionally-configured WordPress web site. An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, 3rd-party site syndication and reporting.
(With an expertly configured WordPress site, all you have to do to generate more traffic is publish content on a regular basis!)
Once you have your WordPress site fully set up and expertly configured, all you need to do to start driving traffic is publish content regularly.
As outlined in Part One of this article series, the components of the automated online traffic machine are as follows:
In this article, we discuss the “Setup” phase of the automation process. We will help you understand the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation System – Setup
If You Don’t Have A Website
If you don’t have a website yet, then it’s really quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide many articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become with businesses around the world, see this article: WordPress: Usage And Popularity
After making the choice to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will build your web presence on.
This step is very important because there are two types of WordPress platforms available …
WordPress Hosted Or WordPress Self-Hosted?
(WordPress.org Or WordPress.com?)
WordPress offers both a “self-hosted” and a “hosted” option.
WordPress.org allows you to download the full-featured WordPress software for free and self-host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your site when WordPress.com hosts it for free.
If you plan to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already own an existing website, check first if the web site has been built using WordPress.
If you need help with this step, check this article: The Easy Way To Tell If Your Web Site Runs On WordPress Software
If your existing web site runs on the WordPress CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing blog was built using something other than WP software, you have some decisions to make.
Take a look at the flowchart below …
(Use the above flowchart to decide where to set up a WordPress site on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress site, or
- Keep your existing site and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main site.
If you choose to keep your existing website and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your blog’s settings and customize the design of your existing site using a closely-matching theme for WordPress.
To use WordPress as your main site, install the platform in the “root” folder of your domain name (i.e. www.mydomainname.com).
If you already have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder whatever you like).
If you already have a website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is covered in the next article in the series.
This is the end of Section Two
To continue reading this article, click on the link below:
- Web Traffic Blueprint Part Three – Discover How To Turn Your Website Into An Automated Traffic Machine
This article is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business with a WordPress-powered website and proven web marketing methods.
Would You Like To Get Automatically Notified When New WordPress Tutorials Get Published? Then Subscribe To Our Site!
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie