In Part One of our WordPress Web Traffic Blueprint article series, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website is different than a professionally-configured WordPress site. An expertly configured WordPress site is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site syndication and analytics.
(With an expertly configured WordPress web site, all you have to do is publish content regularly to drive more web traffic!)
Once you have your WordPress site expertly configured and fully set up, all you need to do to automatically start driving traffic is publish great content regularly.
As outlined in Part One of this article series, the components of this automated web traffic system are as follows:
In this article, we discuss the “Setup” phase of the automation process. We will help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic System – Setup
If You Have No Website
If you don’t have a web presence yet, then it’s really quite simple … get WordPress!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress is, see this article: Statistics And Usage Of WordPress
After making the choice to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will use to build your web presence on.
This step is very important as there are 2 types of WordPress platforms you can choose from …
WordPress Hosted vs WordPress Self-Hosted
(WordPress – Self-Hosted vs Hosted)
WordPress offers both a “self-hosted” and a “hosted” option.
With the “self-hosted” option you can download the full-featured WordPress CMS application at no cost from WordPress.org and host a WordPress site or blog using your own domain name.
With the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your site when WordPress.com hosts it for free.
If you plan to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already have an existing website, check if your site has been built using WordPress.
If you need help with this step, check this article: How To Check If Your Site Was Built With WordPress
If your existing website is powered by WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your site is not a WP web site, then you have some choices to make.
Take a look at the flowchart below …
(Use the above diagram to choose where to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing site with a WordPress-powered site, or
- Keep your existing web site and add a WordPress-driven blog. This blog will then be used to drive traffic to your main website.
If you choose to keep your existing web site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing web site using an appropriate theme.
To use WordPress for your main site, install the software in the “root” folder of your domain (e.g. mydomainname.com).
If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subdirectory anything you like).
If you have a website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the WordPress Traffic Blueprint series.
This is the end of Part 2
To continue reading this article, click on the link below:
- Web Traffic Blueprint Part 3 – Discover How To Drive More Web Traffic For Your Business With WordPress
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-driven website or blog and proven web marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now