In Part One of our WordPress Web Site Traffic Blueprint article series overview, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site. An expertly configured WordPress website is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication and analytics.
(With an expertly configured WordPress blog, all you have to do is add content regularly to generate more web traffic!)
Once you have your WordPress site fully set up and expertly configured, all you then need to do to automatically generate more web traffic is publish great content on a regular basis.
As outlined in Part One of this article series, the components of the automated traffic system are as follows:
In this article, we discuss the “Setup” phase of the blueprint. The focus of this section is to help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Blueprint – Setup Phase
If You Don’t Have A Website
If you haven’t got a web presence yet, it’s quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide many articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress is as a content publishing platform, see this article: WordPress: Facts And Figures
After choosing to build your website with WordPress, the next step is to choose which WordPress platform you will build your web presence on.
This is important as there are 2 types of WordPress platforms available …
WordPress – Self-Hosted vs Hosted
(WordPress – Hosted vs Self-Hosted)
WordPress offers a “self-hosted” and a “hosted” option.
WordPress.org lets you download the full-featured WordPress application for free and host a WordPress site or blog under your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when it is hosted for free at WordPress.com.
If you are planning to build a professional web presence and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You get to have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already have an existing site, check if the web site has been built using WordPress.
If you need help with this step, check this article: The Easy Way To Tell If Your Website Runs On The WP CMS Platform
If your existing site is a WP website, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing web site runs on something other than WordPress, you will need to make some choices.
Take a look at the simple diagram below. It will help you choose where to set up a WordPress site on your domain …
(Use this simple flowchart to decide where to set up a WordPress website or blog on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress website, or
- Keep your existing website and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing website and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and webhosting, but allows you to fully configure your blog’s settings and customize the look and feel of your existing web site using a closely-matching WP theme.
To use WordPress as your main website, install it in the “root” folder of your domain (i.e. http://mydomainname.com).
If you already have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder anything you like).
If you have an existing website that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the series.
This is the end of Section 2
To read more, click on the link below:
- WordPress Web Site Traffic Blueprint Part 3 – Discover How To Attract More Website Traffic For Your Business
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven online marketing strategies.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now