WordPress Traffic Automation Blueprint – Part 5 (Optimization)

This is part 5 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains how to optimize your WordPress traffic system once your WordPress site has been expertly configured and setup.

Website Traffic Blueprint Part 5 - How To Create An Automated Traffic Generation MachineWelcome to Part 5 of our WordPress Web Traffic Blueprint article series, where we show you how to grow your business online automatically using the WordPress CMS platform.

So far, we have covered the following in this article series:

In Part One of this article series, we describe the traffic automation process, and explain why using an expertly configured WordPress site is the key to automating traffic to your website …

With an expertly configured WordPress site, all you have to do is publish great content on a consistent basis to automatically generate web traffic!

(With an expertly configured WordPress website or blog, all you have to do is post fresh content consistently to automatically drive more traffic!)

In Part Two, we discussed the setup phase of the traffic automation blueprint. We explained the best way to get started if you don’t have a website yet, how to set everything up if you already have a website, and what to do if your site has been built using WordPress.

Where to set up a WordPress site on your domain

(In Part two we show you where to set up WordPress on your domain)

In Part Three, we look at the configuration phase of the blueprint. We explained how to configure all the settings that can affect your website’s ability to generate traffic automatically …

Where to set up WordPress on your domain

(In Part 3 you will configure all the settings (hosting, internal and external) that can affect your site’s traffic-getting ability)

In Part 4, we explained how to set up various plugins that can help bring new traffic automatically to your site simply by adding web content.

Publish once to WordPress and automate the distribution of your content to all other channels!

(Publish content once, automate the rest!)

In this section of the WordPress web traffic automation blueprint series, we discuss ways to optimize the traffic-getting process with different tools and methods.

WordPress Web Traffic Blueprint – Systems

In addition to having an expertly configured WordPress site, generating consistent traffic of high quality is the product of a clear business vision, sound digital planning, and good systems in place.

Optimized traffic is the product of business vision, planning, and systems

(Consistent traffic is the product of having a clear business vision, planning, and excellent systems)

Let’s briefly review the systems that will help you grow and manage new traffic.

These include:

  • Marketing Systems – How you create new traffic for your business.
  • Technical Systems – How you keep your digital presence up and running for receiving new traffic.
  • Business Systems – How you manage and respond to new traffic.

Systems help you grow and manage your web traffic

(Use systems to grow and manage your traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create new traffic for your business. You can test your online marketing systems by asking questions such as:

  • What channels do you plan to use to generate new traffic (e.g. blogging, video marketing, etc)?
  • What resources and portion of your marketing budget will you apportion to these channels?
  • How will you create and optimize your content and marketing campaigns?
  • How will you measure the cost-effectiveness of your online marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. Google AdWords) to help generate some data, such as the keywords people are searching online to find your site, which you can use to create content better targeted to your audience.

Technical Systems

Your technical systems and processes ensure that your online presence remains up and running for receiving new traffic. There’s no point driving traffic to your website if your site is experiencing problems or your web pages take a long time to load.

Your systems include handling areas like webhosting, website maintenance and support, installing, configuring, and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

  • Who looks after my webhosting?
  • Who will look after my website and keep my site, plugins, themes, etc. maintained and up-to-date?
  • Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential issues can be minimized if your website planning process and setup and configuration phases have been completed correctly. Like all technology, however, new problems will always arise. Your technical systems need to be able to handle these.

Business Systems

You need good business systems and processes to help you manage the influx of new traffic. These include:

  • Communication systems
  • Managing human and financial resources
  • Handling sales inquiries
  • Order fulfillment
  • Customer service/training
  • etc.

If you intend to outsource your digital marketing and technical services, then make sure you have implemented great systems to manage all outsourcing processes.

WordPress Traffic Blueprint – Traffic Optimization Methods

If your business objectives are clear and your systems and processes are in place, all you need to focus your efforts on is developing a “traffic loop”.

Let’s walk through an example of how to implement, optimize, and automate a traffic loop. Take a look at the illustration below …

Traffic loop

(An effective traffic loop)

Increase Reach And Visibility Online

The first step of the process is to increase visibility for your business and website.

Traffic Optimization Tips
  • An expertly configured WordPress site will allow you to automatically publish your content on sites like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content.
  • As mentioned earlier, investing in some paid advertising (e.g. Facebook ads) can help you generate actionable and intelligent data such as the keyword phrases people are searching online to find your website, which you can use to create web content better targeted to your audience.
  • Repurpose your content to leverage the power, appeal, and reach of different media formats.
  • Continue learning about ways to get web site visitors using methods like Facebook advertising, PPC advertising, forum ads, etc.
Tools, Plugins, And Methods

See previous sections of this tutorial series for many useful tools, plugins, and methods we’ve already covered to help you reach more members of your target audience.

Also, if you haven’t already, contact us to learn more about plugins that let you easily add the following to your site:

  • Share your posts online with others,
  • Run contests, offer discounts/downloads for shares/likes,
  • Add user generated content, feeds, etc.
  • Distribute content online in various media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority & Credibility

Getting more of your content out there is a great first step, but to make this activity more effective, your content needs to build authority and credibility with users.

Publishing higher quality content improves your chances of getting it shared on other sites and hence more visitors.

Tips
  • Focus on content that adds value to users and that showcases your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
  • Consider publishing instructional PDF guides or special reports that can be sold or distributed online.
Tools & Methods

We have created an entire email course on content creation that you can plug into for free here:

Also, learn more about WordPress plugins that let you easily add the following to your site:

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by growing a list or starting an online group.

With “Traffic On Tap,” all of your traffic will come from customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate traffic with every blog post you publish, forum post you add, or email you send out.

Tips
  • Encourage users to leave comments and start discussions on your site.
  • Add an autoresponder newsletter and encourage people to subscribe.
  • Add a paid or free membership site.
  • Start or join an online group on Facebook.
Tools & Strategies

There are many solutions and plugins that are easy to implement and can help grow your influence and improve engagement. For example:

  • List-Building Tools (e.g. Aweber, GetResponse, etc.)
  • Contact Forms, Live Chat
  • Forums and Social Communities (e.g. bbPress, BuddyPress)
  • Polls and Surveys
  • Webinars (e.g. Webinar JEO)
  • Comment sharing
  • Add media, image galleries, etc.

Identify Problems & Provide Solutions

By taking advantage of incoming traffic to find out what users are looking for, you should have no problem developing new services and products, all of which provide new opportunities for generating new streams of traffic.

Useful Tips
  • Consider creating a free or paid online training program.
  • Publish an educational guide that you can sell or distribute online.
  • Add e-commerce to your site.
Tools And Strategies

If you plan to provide solutions online (as opposed to just providing information), contact us to learn more about plugins that let you easily add the following to your website:

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By learning to interpret data gathered from existing traffic, you can discover new opportunities to create content that can generate you additional traffic.

Hopefully, by now you have already installed an analytics program (e.g. Google Analytics) on your site. Make sure you also learn how to interpret the data.

WordPress Web Traffic Blueprint – Summary

All you have to do once you implement the above strategies is repeat the process, fine-tuning and refining your methods as you go to grow your traffic and get better your results.

In summary:

  • Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
  • Implement a content marketing strategy (consider adding some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
  • Add plugins, list-building strategies, and other methods as necessary to build authority and credibility, and also to increase engagement with visitors,
  • Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
  • Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you automate and optimize the process of driving visitors to your WordPress web site and expand your business online.

Web Traffic Blueprint Part Five - A Complete Guide To Growing Your Website Visitors Automatically With WordPress

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"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

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