Welcome to Part 4 of our Website Traffic Blueprint article series, where we show you how to turn your site into an automated traffic machine using WordPress.
So far, here is what we have covered in this article series:
In Part One, we describe the traffic automation process, and explain why using an expertly configured WordPress website is the key to generating automated traffic …
(With an expertly configured WordPress website, all you have to do to automatically drive more web traffic is publish new content regularly!)
In Part Two, we looked at the setup phase. We helped you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your website was built using WordPress.
(In Part 2 we show you how to set up a WordPress web site on your domain)
In Part 3, we look at configuring WordPress.
In this step, we configure all the settings that can affect your site’s traffic-getting ability …
(In Part 3 we explain how to configure all the settings (hosting, WordPress and external) that can affect your website’s traffic-getting ability)
In Part Four, we explain how to set up various WordPress plugins that can help get new traffic automatically to your website or blog.
Depending on which marketing experts you talk to, you could end up trying to spend an hour or more a day promoting your business on social media.
Many small businesses lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts are prescribing. If you were to spend hours checking Facebook, Twitter, and LinkedIn in addition to researching and writing content for your website or blog, how could you get anything in your business done?
(Small business owners spend most of their working hours just keeping their businesses up and running. Infographic: NFIB)
Many businesses spend most of their working hours trying to keep their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
A study of small businesses conducted in 2012 by email and social media marketing company Vertical Response found that:
(Businesses are spending more time every year marketing and promoting themselves online. Infographic source: VerticalResponse.com)
As businesses spend increasingly larger amounts of time marketing and promoting themselves online as a matter of business survival and competition, this puts more and more pressure on businesses to focus their time on other areas …
(Businesses with limited time, marketing budget, and resources and many business areas to focus on need to plan their marketing strategy very carefully.)
Another thing to consider is that, in addition to spending time promoting and marketing your business on a number of social media sites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These sites can and will make decisions that affect your business without prior warning. Why invest so much effort and time building content on rented real estate? With WordPress (self-hosted), you can control your own virtual real estate and post your content automatically to other online accounts.
Automating business systems and processes to save time is not new. Businesses of all sizes have been doing it since the dawn of the Industrial Age. In the Information Age, however, the increasing availability of so many new marketing channels creates a number of dilemmas for small business owners and marketing managers, especially for those with limited time, budget, and resources. For example:
What I’d like to share with you now, is a free, simple, and effective formula for automating the traffic-getting process with WordPress.
With this formula, you will be able to:
Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend avoiding black hat sites, tools, strategies, and anything that violates the terms of service and policies of sites like Facebook, Pinterest, Google, etc..
(Automating your web traffic doesn’t require the use of black hat methods!)
The focus of this series of articles is not to manipulate online services or break their terms of service, but to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites frequented by your target audience.
We’ve just seen that most businesses lack the time, resources and budget to engage in the kind of content marketing that most experts are prescribing. What you want to do, then, is be strategic with your limited budget, resources, and time.
So, instead of posting content to individual channels, which is very time-consuming …
(Posting content to individual marketing channels can be very time-consuming!)
Why not use a smarter, time-saving strategy like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other services.
As your business evolves, you can add more functionality and automate processes like:
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
Simple … first, set up your site as explained in Part Two. Then, configure your site settings as shown in Part Three. After all this is in place, you can then automate these processes using plugins such as the ones shown in the section below.
The video below shows you how everything works once your WordPress site has been expertly configured …
Let’s take a quick look at some examples of traffic-generating WordPress plugins that can be used to:
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, GooglePlus, LinkedIn and more as soon as you publish your content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many great functions.
After installing Jetpack, connect the plugin to the WordPress.com account set up in Part Three …
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize feature)
Configure this section to share your posts on Twitter, Facebook, Tumblr, Google+, LinkedIn, and more …
(Publicize your posts to various social media accounts.)
After all settings have been configured, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account details show in the Publish box.)
Now, whenever you publish a new post, it will automatically be shared on all of the accounts you have set up …
(As soon as you publish, your post is automatically shared online.)
Go here to learn more about this great plugin: Jetpack
The built-in WordPress commenting function lets your site users engage with your site, post comments, reply to existing comments and participate in discussions.
You can enhance the WordPress default commenting feature using third-party commenting plugins that integrate your comments with social media, helping to share and spread your content around.
For example, with a WordPress plugin like CommentLuv (Pro version), you can improve user engagement on your website or blog. The plugin encourages readers to comment using SEO and social reward features like adding twitter names to comments, social enticements for sharing content, using keywords in the user name, and search-indexable backlinks. This plugin will visit the site of the comment author while they are entering their comment and retrieve their most recent blog posts, which they can include with their comment after clicking the submit button.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your web site.)
Go here for more information about the benefits of using this handy plugin:
(Social LinkMachine – Set-and-forget content distribution plugin)
Social LinkMachine is a plugin for WordPress that lets you syndicate and drip-feed your content, build backlinks, include relevant images and videos, and create social signals on auto-pilot …
(Social LinkMachine – drip-feed your content to over 30 authority platforms)
With Social LinkMachine installed, you can automatically syndicate and drip-feed content to many online websites, like:
To learn more about this WordPress plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media monitoring (so you can get actionable information about your content marketing campaigns), we have written a comprehensive article about social media monitoring tools that are worth knowing about. Go here to learn more about this:
The above are just a few examples of the many content distribution plugins that WordPress makes available.
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
Once your WordPress site and plugins have been expertly configured and fully set up, all you have to do then is publish content regularly to begin attracting web traffic organically.
If you need help coming up with great ideas for content that you can post on your web site, we recommend subscribing to our email training course on growing your business online with content marketing here:
Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is covered in the next section of our WordPress Traffic System series.
This is the end of Section Four
To read more, click on the link below:
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)