WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

Web Traffic Blueprint Part 4 - How To Turn Your WordPress Web Site Into An Automated Web Traffic MachineWelcome to Part Four of our WordPress Web Traffic Blueprint article series, where we show you how to drive new visitors automatically to your site using the WordPress CMS.

So far, we have covered the following in this series:

In Part One, we provide an overview of the traffic automation process, and explain why using an expertly configured WordPress website or blog is the key to automating traffic to your website …

With an expertly configured WordPress blog, all you have to do is add new content regularly to automatically generate more web traffic!

(With an expertly configured WordPress website, all you have to do is add fresh content on a regular basis to attract more traffic!)

In Part Two, we focused on critical setup decisions. We helped you understand the best way to start if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing site has been built using WordPress.

Where to set up WordPress on your domain

(In Part 2 we show you where to set up a WordPress website or blog on your domain)

In Part Three, we discussed the configuration phase of this blueprint.

Here, we configure all the settings (hosting, WordPress and external) that can affect your site’s ability to generate traffic automatically …

How to set up a WordPress website on your domain

(In Part 3 we explain how to configure all the settings that can affect your website’s traffic-getting ability)

In this article, we look at ways to automate the traffic system using a number of WordPress plugins.

Why Automate Your Traffic-Getting Process?

Depending on which business marketing expert you listen to, you could find yourself trying to spend an hour or more every day promoting your business on social media in addition to trying to run your business, creating content and managing your online presence.

Most small business owners lack the time, resources and budget to engage in the kind of content marketing that many online marketing experts are recommending. If you are spending most of your time checking Twitter, LinkedIn, or Facebook in addition to writing articles for your website or blog, how will you get anything in your business done?

Keeping a business up and running is how most small businesses spend their time.

(Small businesses spend most of their time just keeping their businesses up and running. Image source: National Federation Of Independent Businesses)

Small business owners spend most of their time just keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to remain competitive and grow in order to survive.

Research done by VerticalResponse – an email and social media marketing company, found that:

  • Almost half of all businesses surveyed spent six or more hours per week on social media (the rest spent even more time – between 6 and 21+ hours per week). This use of social media was a 66% increase from the previous year, so if the same research was conducted today, the figures would most likely be even higher.
  • More than half of all businesses surveyed spent 1-3 hours or more creating a blog post.
  • Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.

Businesses spend more time each year marketing and promoting themselves online.

(Small businesses spend more time every year marketing and promoting themselves online. Image source: VerticalResponse)

As businesses spend increasingly larger amounts of time marketing and promoting themselves online in order to compete and survive, this leaves less time for under-resourced businesses to focus on other vital areas …

Businesses with limited time, budget, and resources and many areas to focus on require careful planning of their marketing strategy.

(Businesses with limited resources, marketing budget, and time and many business areas to focus on need to plan their marketing strategy very carefully.)

One other thing to consider is that, in addition to spending time marketing and promoting your business on a number of social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Facebook, Twitter, or LinkedIn. These sites can make decisions that affect your business without first consulting you. Why invest so much effort and time building a business on rented real estate? With WordPress, you can control your own real estate and distribute your content automatically to other online properties.

Automating systems and process to leverage time is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Digital Age, however, the exponential growth channels for marketing and promoting a business online creates a number of dilemmas for small business owners, especially for those with limited time, resources, and budgets. For example:

  • Which of these marketing channels should you focus more efforts, time, and your budget on?
  • Should you invest so much time and effort building assets on sites that belong to other businesses (e.g. Facebook, LinkedIn, Tumblr, etc.) while ignoring your own domain?
  • Do you create new content for every channel you plan to promote and market your business on?

The Benefits Of Automating Your Traffic Generation With WordPress

What I’d like to share with you now, is a free, simple, and effective method for automating your traffic-getting process with WordPress.

With this formula, you will be able to:

  • Save time creating content for your website and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing channels,
  • Determine which channels you should invest more budget, time, and efforts on,
  • Invest most of your time and efforts building your own asset and still benefit from other people’s marketing channels.

Note

Many automated traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge that you stay away from all black hat sites, strategies, solutions, and anything that violates the terms of service and policies of companies like Facebook, Google, Pinterest, etc..

Automating your web traffic does not require using black hat methods!

(Web traffic automation doesn’t have to involve using black hat techniques!)

What we are focusing in this article series is to show you how to automate your content distribution in order to leverage your time and marketing efforts, and get additional exposure online from sites that your target audience frequents.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many business owners lack the time, resources and budget to engage in the kind of content marketing that most experts prescribe. What you want to do, then, is work smart within your limited resources.

So, instead of posting content to each different marketing channel, which can be very time-consuming …

Posting content to marketing channels one at a time is extremely time-consuming!

(Posting content to different channels can be extremely time-consuming!)

Why not use this time-saving approach instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate your content distribution to all other channels.

You can:

  • Distribute content automatically to social media services and social bookmarking sites,
  • Distribute comments and content automatically to other blogs and web properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you do all of this?

Simple … first, set up your WordPress site as described in Part 2. Then, get everything configured as shown in Part 3. After all this is in place, you can then automate these processes with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic Blueprint – Traffic Generation Plugins

Let’s take a look now at some examples of WordPress plugins that can:

  • Distribute content automatically to social media sites and social bookmarking sites
  • Post comments automatically to other blogs
  • Syndicate content automatically to other blogs via RSS

Jetpack Plugin

You can get your posts automatically distributed to sites like Twitter, Tumblr, Facebook, LinkedIn, GooglePlus and more as soon as you publish new content using a plugin like JetPack.

Jetpack WordPress Plugin

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of great features.

After Jetpack has been installed, connect the plugin to your WordPress.com account …

Make sure the Jetpack plugin is connected to your WordPress.com account

(Make sure the Jetpack plugin is connected to your WordPress.com account)

Next, activate the Publicize feature …

Jetpack plugin - Publicize feature

(Jetpack plugin – Publicize)

You can share your posts on Tumblr, Twitter, Facebook, Google+, LinkedIn, and more …

Share your posts on various social media accounts.

(Distribute your posts to various social media sites.)

After all of the plugin and account settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize details displayed in your post publishing section.

(Publicize account settings displayed in your publishing area.)

Now, whenever you publish a new post, it will automatically be shared online to all of the accounts you have set up …

As soon as new posts are published, they will be automatically syndicated online.

(As soon as you publish, your posts are automatically syndicated online.)

To learn more about the benefits of using this plugin, go here: Jetpack WordPress Plugin

CommentLuv

CommentLuv

(CommentLuv)

WordPress has a built-in commenting function that allows your visitors to engage with your site, post comments, reply to other users and participate in discussions as part of a social community.

You can enhance the WordPress built-in commenting feature using a number of 3rd-party plugins that integrate with social media, helping to share and spread your content around.

For example, using a WordPress plugin like CommentLuv (Premium version) can help make your blog more attractive to commenters by offering them a choice of backlinks if they tweet, plus1, or like your content. This plugin will visit the site of the comment author while they are entering their comment and retrieve their latest blog posts, which they can choose to include at the bottom of their comment after clicking submit.

CommentLuv can help attract more comments and improve user engagement on your site.

(CommentLuv can help attract more comments and improve user engagement on your site.)

For more details about the benefits of this WordPress plugin, visit this website:

SocialLinkMachine

Social LinkMachine - Content distribution plugin for WordPress

(Social Link Machine – WordPress content distribution plugin)

Social Link Machine is a set-and-forget WordPress plugin that lets you syndicate and drip-feed your content to over 30 online websites, build anchor text backlinks, include relevant images and videos, and create social signals on auto-pilot …

SocialLinkMachine - syndicate content automatically to over 30 traffic-generating platforms

(SocialLinkMachine – drip-feed your content to dozens of authority sites)

With Social Link Machine installed, you can automatically drip-feed content to dozens of social websites, including:

  • Bookmarking Platforms: e.g. Delicious, Folkd, Instapaper, Stumbleupon, etc.
  • Blogs: e.g. Blog.com, Overblog, WordPress.com, etc.
  • Social Media Platforms: Facebook, Twitter, etc.
  • Image Sharing Platforms: e.g. Pinterest, etc.
  • PDF Sharing: e.g. Issuu, Scribd, etc.

Go here to learn more about this plugin: Social LinkMachine

Also, if you would like to know more about setting up social media monitoring (in order to get actionable information about your content marketing campaigns), we have created a comprehensive article where we explore over 30 social media monitoring tools that you may want to check out. For more details, go here:

Useful Info

The above are just some examples of the many plugins that WordPress makes available for automating and syndicating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic Blueprint: Automated Content Sharing Stage – Summary

Once your website or blog and plugins have been set up and expertly configured, all you then have to do is post great content on a consistent basis to automatically bring web traffic.

Practical Tip

We have created an entire email email-based training course designed to help you come up with unlimited content ideas for posting to your web site:

Once you have configured your WordPress site, the next step is to optimize the process. This step is covered in the next section of our series.

This is the end of Part 4

To keep reading, click here:

Web Site Traffic Blueprint Part Five - How To Increase Your Website Traffic For Your Business Using WordPress

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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum

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