WordPress Traffic Automation Blueprint – Part 4 (Automation)

This is part 4 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial shows you how to set up a number of plugins that will help drive traffic automatically to your WordPress site.

WordPress Web Traffic Blueprint Part Four - Learn How To Create A Traffic-Getting Machine With WordPressWelcome to Part Four of our Website Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS platform.

So far, we have covered the following in this series:

In Part One of this series, we explain why using an expertly configured WordPress website is the key to automating traffic to your site …

With an expertly configured WordPress web site, all you have to do to automatically bring traffic is post content consistently!

(With an expertly configured WordPress website or blog, all you have to do to automatically begin bringing more web traffic is add web content on a regular basis!)

In Part 2, we focused on critical setup decisions. We helped you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your website was built with WordPress.

How to set up a WordPress website on your domain

(In Part two we show you how to set up WordPress on your domain)

In Part Three, we focused on the configuration phase of the traffic automation system.

In this step, we configure hosting settings, WordPress settings, and external settings that can affect your website’s ability to generate traffic automatically …

How to set up a WordPress site on your domain

(In Part Three we show you how to configure all the settings (hosting, internal and external) that affect your website’s traffic-getting ability)

In this section of the series, you will learn how to set up various plugins that can help get new traffic automatically to your site simply by adding web content regularly.

Why You Should Automate The Traffic Generation Process

Depending on which business marketing experts you listen to, you could find yourself spending an hour or two every day (or more) posting content on social media.

Many business owners lack the time, human resources and budget to engage in the kind of content marketing that many online marketing experts are recommending. If you spent half a day checking LinkedIn, Facebook, and Twitter in addition to researching and writing articles for your blog or website, how could you get anything in your business done?

Small businesses spend most of their working hours keeping their businesses up and running.

(Small business owners spend most of their working hours just keeping their businesses up and running. Infographic source: NFIB)

Many business owners spend most of their time trying to keep their businesses up and running. In addition to running a business, there’s also sales and marketing. After all, businesses need to remain competitive and make sales in order to survive.

Marketing research done in 2012 by VerticalResponse – an email and social media marketing company, found that:

  • Almost half of all businesses surveyed spent at least 6 hours each week on social media (most of the other businesses surveyed that used social media spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the numbers would most likely be higher.
  • More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
  • Finding and posting content for social media was their most time-consuming online activity.

Businesses spend more time every year marketing and promoting themselves online.

(Small businesses are spending more time marketing and promoting themselves online. Infographic: VerticalResponse)

As businesses spend increasingly larger amounts of time promoting and marketing themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other areas …

Businesses with limited marketing budgets, resources, and time and many areas to focus on need to plan their marketing strategy very carefully.

(Businesses with limited budgets, time, and resources and many different business areas to focus on need to plan their marketing strategy very carefully.)

Another important thing to consider is that, in addition to spending time promoting and marketing your business on various social media websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or YouTube. These companies often will make decisions that impact your business without prior notification. Why invest so much effort and time building a business on someone else’s real estate? With WordPress, you can control your own virtual real estate and post your content automatically to other websites.

Automating processes to leverage time and increase productivity is not new. Businesses of all sizes have been doing it since the Industrial Age. In the Digital Age, however, the increased availability of so many new channels for promoting and marketing a business creates a number of dilemmas for small business owners and business managers, especially for those with limited marketing budget, time, and resources. For example:

  • Which of these channels do you invest more efforts, budget, and time on?
  • Should you invest so much time and effort building assets on sites that do not belong to you (e.g. Facebook, Twitter, Tumblr, etc.) while neglecting the benefits of building content on your own domain?
  • Do you create new content for every channel you plan to market and promote your business on?

The Benefits Of Automating Your Traffic-Getting Process With WordPress

What I’d like to show you now, is a free, simple, and effective strategy that lets you automate the traffic-getting process with WordPress.

With this strategy, you will be able to:

  • Save time creating web content and other marketing channels (e.g. social media),
  • Save money on content creation and unnecessary web marketing costs,
  • Determine which marketing channels you should focus more of your time, efforts, and your budget on,
  • Invest most of your time building your own asset and still benefit from other people’s marketing channels.

Important

Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat websites, techniques, software, and anything that violates the policies and terms of service of sites like Google, Facebook, Twitter, etc..

Web traffic automation doesn't need to involve using black hat methods!

(Web traffic automation does not need to involve using black hat methods!)

What we are focusing here is to show you how to automate your content distribution so you can leverage your time and marketing efforts, and get additional exposure online from websites frequented by your target audience.

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

As we’ve just seen in the previous section, many small business owners lack the time, human resources and financial means to engage in the kind of content marketing that many experts advise doing. What you want to do, then, is to be strategic and work smart within your limited resources.

So, instead of using this time-consuming approach …

Posting content to individual channels can be very time-consuming!

(Posting content to different services one at a time can be extremely time-consuming!)

Why not use a smarter, time-saving approach like this instead …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.

With WordPress, you can publish once, and automate the distribution of your content to all other channels.

You can:

  • Distribute content automatically to social media channels and social bookmarking sites,
  • Distribute comments and content automatically to other blogs and online properties using RSS
  • Import content automatically (e.g. videos)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

How do you get all of this done?

Simple … first, set up your site as described in Part Two. Then, expertly configure it as shown in Part Three. Once all of this is in place, you then automate your content distribution with plugins.

The video below shows you how everything works once your WordPress site has been expertly configured …

WordPress Web Traffic System – Traffic Plugins

Let’s take a look now at a number of plugins that can:

  • Syndicate content automatically to social media sites and social bookmarking websites
  • Distribute comments automatically to other blogs
  • Post content automatically to other websites via RSS

Jetpack Plugin

You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, Google+, LinkedIn and more as soon as you publish new content using a plugin like JetPack.

Jetpack

Download URL: https://jetpack.com/

Jetpack is a free WordPress plugin with loads of useful functions.

After Jetpack has been installed, connect the plugin to the WordPress.com account you set up in Part Three

Make sure that Jetpack is connected to your WordPress.com account

(Connect Jetpack to your WordPress.com account)

Next, activate a feature called Publicize

Jetpack - Publicize

(Activate the Publicize feature on Jetpack)

Once this section is configured, you will be able to automatically share your posts on Tumblr, Twitter, Facebook, LinkedIn, GooglePlus, and more …

Publicize your content to various social networks.

(Share your content automatically on several social media networks.)

After all plugin and account settings have been configured, your content is ready for distribution.

The Publicize feature adds a new section to your Publish box …

Publicize details displayed in your Publish area.

(Publicize account details appear in the Publish box.)

Now, as soon as you publish a new post, it will automatically get shared on all of the accounts you have set up …

As soon as new posts are published, they are automatically syndicated online.

(As soon as new posts are published, they are automatically syndicated online.)

Go here to learn more about the benefits of this plugin: Jetpack Plugin

CommentLuv

CommentLuv

(CommentLuv)

The built-in WordPress commenting system lets your site users engage with your web site, post comments, reply to existing comments and engage with your content.

You can expand the WordPress native commenting feature with a third-party plugin that integrates with social media, helping to share and spread your content around.

For example, with a WordPress plugin like CommentLuv (Premium version), you can make your blog more attractive to commenters by offering them a choice of backlinks if they like, plus1, or tweet your content. This plugin will visit the website of the comment author while they type their comment and retrieve their latest blog posts, which they can include with their comment after clicking the submit button.

CommentLuv Pro version can help attract more comments and web traffic and create more user engagement on your web site.

(CommentLuv can help attract more comments and improve user engagement on your web site.)

Visit the plugin website to learn more about this handy plugin:

Social LinkMachine

Social LinkMachine - Set-and-forget content distribution plugin

(SocialLinkMachine – WordPress content distribution plugin)

Social Link Machine is a WordPress plugin that lets you automatically syndicate your content to dozens of online sites, build anchor text backlinks, include relevant images and videos, and create social signals on auto-pilot …

Social Link Machine - syndicate your content automatically to over 30 traffic-generating websites

(Social Link Machine – drip-feed content to many online platforms)

With Social LinkMachine installed, you can automatically syndicate your content to many social websites, like:

  • Social Bookmarking Sites: e.g. Deviantart, Folkd, Instapaper, Reddit, etc.
  • Web 2.0 Blogs: e.g. Livejournal, Overblog, Tribe, etc.
  • Social Platforms: Facebook, Twitter, etc.
  • Image Sharing Platforms: e.g. Flickr, etc.
  • PDF Sharing: e.g. Docdroid, Gett, etc.

To learn more about this WordPress plugin, go here: SocialLinkMachine

Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content distribution efforts), we have written a comprehensive article listing many social media monitoring tools that you may want to check out. To learn more, visit this page:

Useful Information

The above are just a few examples of the many plugins that WordPress makes available for automating the distribution of your content online.

Kickstart Your WordPress Traffic System

After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:

WordPress Traffic System: Content Distribution Stage – Summary

Once you have your site and plugins expertly configured and fully set up, all you then need to do is add new content on a regular basis to automatically drive web traffic organically.

Tip

If you need endless content ideas for your web site, then subscribe to our email training series here:

Once you have configured your WordPress site, the next step is to optimize the web-traffic generation process. This step is addressed in the next article in our WordPress Traffic Blueprint series.

This is the end of Part 4

To read more, click here:

WordPress Website Traffic Blueprint Part Five - How To Automatically Get More Web Traffic For Your Business

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