Welcome to Part Four of our Web Site Traffic Blueprint article series, where we explain how to turn your website into an automated traffic generating machine using WordPress.
So far, we have covered the following in this article series:
In Part 1 of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress website is the key to automating traffic to your site …
(With an expertly configured WordPress website or blog, all you have to do to automatically begin attracting traffic is add new content on a regular basis!)
In Part 2, we discussed the setup phase of the traffic automation blueprint. We explained the best way to get started if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your website was built with WordPress.
(In Part two we show you where to set up a WordPress site on your domain)
In Part Three, we focused on the configuration phase.
In this step, we configure all the settings (hosting, internal and external) that can affect your site’s traffic-getting ability …
(In Part Three you learn how to configure hosting settings, internal settings, and external settings that affect your site’s ability to generate traffic automatically)
In this section of the article series, we discuss ways to automate the traffic-generation process with WordPress plugins.
Why It Makes Sense To Automate The Traffic-Getting Process
Depending on who you talk to, you could end up trying to spend an hour or more each day promoting your business on social media in addition to running your business, creating content and managing your online presence.
Many businesses lack the time, resources and budget to employ the services of a full-time marketing department and engage in the kind of content marketing that many online marketing experts advise doing. If you spend half your day checking LinkedIn, Twitter, and Facebook in addition to writing articles for your website or blog, how will you get anything in your business done?
(Keeping their business up and running is how most small business owners spend their time. Infographic source: NFIB)
Small businesses spend most of their working hours keeping their businesses up and running. On top of this, there’s also sales and marketing. After all, businesses need to remain competitive and grow in order to survive.
Marketing research conducted by email and social media marketing company Vertical Response found that:
- Almost half of all businesses surveyed spent six or more hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was conducted today, the figures would probably be higher.
- More than half of all small businesses surveyed spent 1-3 hours or more creating a blog post.
- Finding and posting content for social media was their most time-consuming online activity.
(Small businesses are spending more time each year marketing and promoting themselves online. Source: VerticalResponse.com)
As small businesses spend more time promoting and marketing themselves online as a matter of business survival and competition, this leaves even less time for under-resourced businesses to focus on other equally vital areas …
(Businesses with limited resources, budgets, and time and many business areas to focus on have to plan their marketing strategy very carefully.)
Another important thing to consider is that, in addition to spending time social websites, you are investing all of your efforts into virtual real estate that you have no control over. You don’t own Twitter, Facebook, or StumbleUpon. These companies often will make decisions that affect your business without first consulting you. Why invest so much effort and time building a business on someone else’s asset? With WordPress (self-hosted), you can have complete control of your own real estate and publish your content automatically to other online accounts.
Automating systems and process to leverage time is nothing new. Businesses have been doing it since the dawn of the Industrial Age. In the Digital Age, however, the availability of so many new channels for promoting and marketing a business online creates a number of dilemmas for business owners, especially for those with limited resources, budgets, and time. For example:
- Which channels do you focus more of your efforts, budget, and your time on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Tumblr, etc.) while neglecting your own domain?
- Do you create new content for every channel you plan to market and promote your business on?
The Benefits Of Automating The Traffic-Getting Process With WordPress
What I’d like to show you now, is a free, simple, and effective method that lets you automate the traffic-getting process with WordPress.
With this strategy, you will be able to:
- Save time creating content for your website and social media,
- Save money on content creation and unnecessary online marketing channels,
- Determine which marketing channels you should focus more time, efforts, and budget on,
- Invest most of your efforts building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly urge you to avoid using black hat solutions, methods, sites, and anything designed to manipulate or violate the terms of service and policies of sites like Facebook, LinkedIn, Google, etc..
(Web traffic automation does not need to involve the use of black hat methods!)
What we are focusing in this article series is not to game web services or bypass their terms of service, but to show you how to be smart with your resources and automate your content distribution so you can leverage your time and efforts, and get additional exposure online from websites visited by your target audience.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
As we’ve just seen in the previous section, many small business owners lack the time, human resources and budget to engage in the kind of content marketing that many experts prescribe. What you want to do, then, is to be strategic and work smart within your limited resources.
So, instead of choosing this approach, which is very time-consuming …
(Posting content to different marketing channels can be very time-consuming!)
Why not use a smarter, time-saving approach like this instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate your content distribution to all other marketing channels.
- Automatically distribute content to social sites and bookmarking sites,
- Automatically distribute comments and content to other blogs and web properties using RSS
- Import content automatically (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you do all of this?
Simple … first, set up your website or blog as explained in Part Two. Then, get it configured as explained in Part 3. After all this is in place, you can then automate your content distribution with plugins.
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Web Traffic Automation System – Traffic Plugins
Let’s take a brief look at some examples of plugins that can:
- Post content to social sites and social bookmarking websites
- Post comments automatically to other blogs
- Syndicate content to other blogs via RSS
You can get your posts automatically distributed to sites like Facebook, Tumblr, Twitter, Google+, LinkedIn and more as soon as you publish new content using a plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful functions.
(Make sure the Jetpack plugin is connected to your WordPress.com account)
Next, activate a feature called Publicize …
(Activate the Publicize feature on Jetpack)
You can share your posts on Tumblr, Twitter, Facebook, GooglePlus, LinkedIn, and more …
(Distribute your posts automatically to various social sites.)
After configuring all of the account and plugin settings, your content is ready for distribution.
Publicize adds a new section to your Publish box …
(Publicize settings displayed in your publishing box.)
Now, as soon as you publish new content, it will automatically be shared online to every account you have set up …
(As soon as you publish, your new posts are automatically syndicated online.)
Visit this site to learn more about using this handy plugin: Jetpack
The built-in WordPress commenting system allows your visitors to interact with your website, post comments, reply to other users and participate in discussions.
You can expand the WordPress native commenting feature using a 3rd-party commenting plugin like Disqus, IntenseDebate, LiveFyre, or CommentLuv that integrates with social media, helping to spread and share your content around.
For example, a plugin like CommentLuv (Pro version) can encourage a greater level of commenting and create more user engagement on your website. The plugin encourages readers to comment using SEO and social reward features like backlinks, social enticements for sharing content, adding twitter names to comments, and ability to use keywords in the username. This plugin will visit the comment author’s website while they are typing their comment and retrieve their latest blog posts, which they can choose to include at the bottom of their comment after clicking the submit button.
(CommentLuv can help attract more comments and create more user engagement on your website.)
Visit this website for more details about this plugin:
(SocialLinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a plugin that lets you drip-feed your content to over 30 authority platforms, build backlinks, include relevant images and videos, and second-tier links and social signals on auto-pilot …
(SocialLinkMachine – syndicate content to dozens of traffic-generating websites)
With Social Link Machine installed, you can automatically syndicate your content to dozens of traffic-generating websites, including:
- Social Bookmarking Sites: e.g. Bitly, Folkd, Instapaper, Scoop.it, etc.
- Web 2.0 Blogging Platforms: e.g. Blog.com, Sett, Tribe, etc.
- Social Platforms: Facebook, Xing, etc.
- Image Sharing Platforms: e.g. Flickr, etc.
- Document Sharing: e.g. Issuu, Gett, etc.
To learn more about this WordPress plugin, go here: SocialLinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get useful information about your content distribution campaigns), we have created a detailed article listing a number of social media tracking tools that will help you manage, measure, and analyze your social media marketing campaigns. For more information, go here:
The above are just a few examples of the many content distribution plugins that are available to WordPress users.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Syndication Phase – Summary
Once your website or blog and plugins have been fully set up and expertly configured, all you then need to do is post content on a consistent basis to bring web traffic organically.
We have created a complete email course aimed at helping you never run out of great content ideas for posting to your website or blog:
Once you have configured your WordPress site, the next step is to optimize the process. This step is covered in the next section of the WordPress Traffic Automation System series.
This is the end of Part 4
To read the rest of this article, click here:
- WordPress Web Traffic Blueprint Part Five – How To Create An Automated Web Traffic-Getting Machine With WordPress
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