Welcome to Part 4 of our Web Traffic Blueprint article series, where we show you how to automate traffic to your website using WordPress.
So far, we have covered the following in this series:
In Part 1 of this article series, we described the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to automating traffic to your site …
(With an expertly configured WordPress web site, all you have to do is publish fresh content regularly to generate more web traffic!)
In Part 2, we discuss critical setup decisions. We help you understand the best way to get started if you don’t have a website yet, how to set things up if you already have a site, and what to do if your website was built using WordPress.
(In Part two we show you where to set up WordPress on your domain)
In Part 3, we discuss the configuration phase.
Here, we configure hosting settings, internal settings, and external settings that affect your website’s traffic-getting ability …
(In Part Three you learn how to configure hosting settings, WordPress settings, and external settings that can affect your site’s ability to generate traffic automatically)
In Part 4, you will learn how to set up various WordPress plugins that can get new traffic automatically to your site when you begin to publish content regularly.
Why Automate Your Traffic Generation Process?
Depending on which expert you get your advice from, you could end up trying to spend an hour every day (or more) promoting your business on social media.
Many businesses lack the time, resources and financial means to engage in the kind of content marketing that many online marketing experts advise doing. If you spent hours posting updates on Facebook, LinkedIn, and Twitter in addition to researching and writing articles for your website or blog, how would you get anything in your business done?
(Keeping a business up and running is how most small business owners spend their time. Infographic: NFIB)
Many business owners spend most of their working hours simply keeping their businesses up and running. In addition to running a business, there’s sales and marketing. After all, businesses need to stay competitive and make sales in order to survive.
Research conducted in 2012 by email and social media marketing company Vertical Response found that:
- Almost half of all small businesses surveyed spent at least six hours each week on social media (the rest spent even more time – between 6 and 21+ hours per week). This was a 66% increase from the previous year, so if the same research was done today, the numbers would probably be higher.
- More than half of all businesses surveyed spent 1-3 hours or more to create a blog post.
- Finding and posting content for social media was the activity that consumed the most time online for all businesses surveyed.
(Businesses are spending more time each year marketing and promoting themselves online. Image source: VerticalResponse.com)
As businesses spend more time on online marketing in order to compete and survive, this puts more and more pressure on businesses to prioritize their time on other vital areas …
(Businesses with limited time, resources, and marketing budget and many different business areas to focus on have to plan their marketing strategy very carefully.)
Another thing to consider is that, in addition to spending time social media websites, all of your efforts are going into virtual real estate that you don’t control. You don’t own Facebook, Twitter, or Pinterest. These sites often will make decisions that impact your business without consulting you. Why invest so much effort and time building content on someone else’s asset? With a self-hosted WordPress site, you can have complete control of your own real estate and publish your content automatically to other websites.
Automating systems and process to leverage time and increase productivity is not new. Businesses have been doing it since the Industrial Age. In the Digital Age, however, the exponential growth channels for promoting and marketing a business creates a number of dilemmas for business owners, especially for those with limited resources, time, and budgets. For example:
- Which marketing channels do you invest more efforts, time, and your budget on?
- Should you invest so much time and effort building a web presence on other people’s sites (e.g. Facebook, Twitter, Pinterest, etc.) while ignoring your own domain?
- Do you create new content for every channel you plan to promote and market your business on?
The Benefits Of Automating The Web Traffic Generation With WordPress
What I’d like to show you now, is a free, simple, and effective strategy that allows you to automate your traffic-getting process with WordPress.
With this formula, you will be able to:
- Save time creating web content and social media,
- Save money on content creation and unnecessary online marketing costs,
- Determine which marketing channels you should focus more efforts, budget, and your time on,
- Invest most of your time building your own asset instead of someone else’s and still benefit from other people’s marketing channels.
Many automated web traffic solutions tend to focus on black hat methods, such as manipulating search engine results. This is not what the focus of this article series is about. In fact, we strongly recommend staying away from all black hat websites, solutions, methods, and anything that violates the policies and terms of service of services like Google, Facebook, LinkedIn, etc..
(Automating your web traffic doesn’t require using black hat techniques!)
The focus of this series of articles is to show you how to automate your content distribution so you can leverage your time and efforts, and increase your exposure online to sites that your target audience frequents.
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
We’ve just seen in the previous section how most small business owners lack the time, human resources and budget to engage in the kind of content marketing that most experts recommend doing. What you want to do, then, is be strategic with your limited resources, budget, and time.
So, instead of posting content to different channels, which is very time-consuming …
(Posting content to individual channels can be very time-consuming!)
Why not choose this one instead …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest.
With WordPress, you can publish once, and automate the distribution of your content to all other services.
- Automatically distribute content to social media sites and bookmarking sites,
- Automatically distribute comments and content to other blogs and online properties using RSS
- Automatically import content (e.g. videos)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
How do you get all of this done?
The video below shows you how everything works once your WordPress site has been expertly configured …
WordPress Traffic Automation Blueprint – Plugins
Let’s take a look now at a number of plugins that can:
- Syndicate content to social media sites and social bookmarking sites
- Distribute comments automatically to other blogs
- Post content automatically to other web properties via RSS
You can get your posts automatically distributed to sites like Facebook, Twitter, Tumblr, LinkedIn, Google+ and more as soon as you publish new content using a WordPress plugin like JetPack.
Download URL: https://jetpack.com/
Jetpack is a free WordPress plugin with many useful features.
(Connect Jetpack to your WordPress.com account)
Next, activate a feature called Publicize …
(Jetpack – Publicize)
Configure this section to share your posts on Twitter, Facebook, Tumblr, GooglePlus, LinkedIn, and more …
(Share your posts on several social media networks.)
After configuring all of the account and plugin settings, your content is ready for distribution.
The Publicize feature adds a new section to your Publish box …
(Publicize account options displays in your post publishing area.)
Now, whenever you publish new content, it will automatically get shared on every account you have set up …
(As soon as new content is published, it will be automatically distributed online.)
Go here to learn more about the benefits of this plugin: Jetpack by WordPress.com
The built-in WordPress commenting system lets your visitors interact with your website or blog, post new comments, reply to other users and engage with your content as part of a social community.
You can enhance the WordPress native commenting feature with a number of third-party plugins that integrate your comments with social media, helping to share and spread them around.
For example, with a plugin like CommentLuv (Premium version), you can improve user engagement on your site. The plugin encourages readers to comment using SEO and social rewards like search-indexable backlinks, ability to use keywords in the user name, social enticements for sharing your content, and adding twitter handles to comments. This plugin will visit the website of the comment author while they are entering their comment and retrieve their last blog posts, which they can choose to include with their comment after clicking submit.
(CommentLuv can encourage a greater level of commenting and improve user engagement on your site.)
Go here for more details about this plugin:
(SocialLinkMachine – WordPress content distribution plugin)
SocialLinkMachine is a WordPress plugin that lets you automatically drip-feed your content, build diverse anchor text backlinks, include relevant YouTube videos and images, and 2nd-tier links and social signals on auto-pilot …
(Social LinkMachine – syndicate and drip-feed your content automatically to many online sites)
With SocialLinkMachine installed, you can automatically syndicate and drip-feed your content to many social sites, such as:
- Social Bookmarking Platforms: e.g. Deviantart, Linkagogo, Plurk, Scoop.it, etc.
- Web 2.0 Blogging Platforms: e.g. Blogger, Sett, WordPress.com, etc.
- Social Media Platforms: Google Plus, Xing, etc.
- Image Sharing Platforms: e.g. Pinterest, etc.
- PDF Sharing: e.g. Issuu, Sendspace, etc.
Go here to learn more about the benefits of using this great plugin: Social LinkMachine
Also, if you would like to know more about setting up social media tracking (so you can get actionable information about your content marketing efforts), we have written a detailed article listing many social media monitoring tools that you may want to check out. Go here for more details:
The above are just some examples of the many content distribution plugins that WordPress makes available.
Kickstart Your WordPress Traffic System
After your traffic automation system has been set up, we recommend kickstarting the process of driving traffic to your site with the steps shown in this tutorial:
WordPress Traffic Automation Blueprint: Automated Content Sharing Stage – Summary
Once your website or blog and plugins have been expertly configured and set up, all you need to do is add great content on a regular basis to automatically attract more traffic organically.
If you need endless great ideas for posting content on your website or blog, then subscribe to our FREE email training series on content marketing here:
Once you have expertly configured your WordPress site, the next step is to optimize the process. This step is addressed in the next article in our WordPress Traffic Automation System series.
This is the end of Section 4
To read the rest of this article series, click here:
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)