WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping website owners learn how to grow their business online and drive traffic automatically with a WordPress-driven website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Learning how to drive visitors to your website is a requirement of building an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring Visitors To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to bring more traffic to my site for free”
- “bring more web traffic to my website for free”
- “ideas to increase web visitors”
- “how to drive more visitors using paid ads”
- “I need more web traffic”
… and you will find loads of tips, tricks, and information on methods to help you increase your website visitors …
(There are loads of ways to get more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free information that can show you effective strategies to increase traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how many businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of time and money looking for a winning method.
(Without laying down a solid foundation and putting proper systems in place, traffic generation can become a costly activity!)
Getting more web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation methods, and so on.
Is There A Simpler, Automated Way To Get Website Visitors?
Imagine if all you had to do to instantly attract web traffic to your business was to regularly publish great content to your website.
This is not fantasy … it’s a fact! In fact, many website owners are profiting with what we’ve described above … and you can too!
In the Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation system that can instantly begin attracting an ongoing stream of targeted traffic to your web site, simply by adding content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add other traffic strategies and test
(Getting regular web traffic sustainably requires laying a solid foundation online and implementing proper systems)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you just publish new content and your website does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We have published many comprehensive blog posts on this site about using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can be used to set up an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed whenever we publish a new article).
Let’s start by addressing some basic questions:
Why does it need to be WordPress? Why can’t you just use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, what this means is that your website content mostly sits inside your server waiting to be found. On its own, the static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website when new content has been published.
Think about it … if with a static website, your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to maintain web visitors coming.
WordPress is different!
WordPress comes with powerful built-in functionality that lets users set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your website will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate your business new web site visitors …
(With an expertly configured WordPress web site, you simply post new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party sites, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and understand your results and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Part One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-powered website and proven online marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now