WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help small business owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Knowing how to attract visitors to your website is essential to building a successful web presence. Getting visitors to a web site is also one of the greatest challenges faced by almost all business owners.
Why Are So Many Businesses Struggling To Drive More Visitors To Their Web Sites?
If you type any of the commonly-searched key phrases below into Google …
- “how to attract visitors to my site”
- “get more traffic to my web site”
- “best 25 ways to drive web visitors”
- “ways to drive web site visitors using email”
- “need web traffic”
… and you will be presented with lists of pages containing information on strategies to help drive more website visitors …
(There are lots of strategies to drive more web traffic to your website. In this article series you will learn how to set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are loads of products and free resources online that can show you effective ways to increase traffic to your site.
The problem is often more about businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how most small businesses typically approach the process of generating traffic to their sites …
(This is how most site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is fine if you already have systems in place to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up spending a lot of time and money looking for a winning traffic-getting method.
(Without a solid foundation and the right systems, web traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Get Web Traffic?
Imagine if all you had to do to deliver an ongoing stream of targeted visitors to your business was to regularly publish content to your website or blog.
This is not science fiction … it’s a fact! Many website owners already have some or all of the elements set up to profit from the automated traffic system we’ve just described … and you can too!
In our article series, you will learn the process of setting up an automated traffic generation machine that can instantly begin delivering an ongoing stream of web traffic to your web site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic strategies
(Getting a consistent stream of web traffic sustainably requires setting up a solid foundation online and putting the right systems in place)
At this point, we’re mostly concerned with Step One. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply publish content and your site does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website can help create an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever a new article is published).
Let’s begin by addressing these basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built with applications that create websites with “static” web pages. Essentially, this means that the content typically sits inside the server waiting to be discovered. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or inform any other website when new content has been added to your site.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the site owner has to keep promoting their site and its content to continue bringing in web traffic.
WordPress is different!
WordPress provides several features that allow site owners to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress will then do the rest, immediately notifying various online properties about your new content to automatically start bringing your business new traffic …
(With an expertly configured WordPress website, you just add content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your WordPress functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party sites, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then start to track and analyze your results and start gathering valuable data that will allow you to make smarter decisions when expanding to other traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-powered website or blog and proven online marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum