WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Web Traffic Blueprint Part 2 - Learn How To Increase Your Web Traffic For Your Business With WordPressIn Part 1 of our Web Traffic Blueprint article series overview, we explained that the key to turning a website into an automated traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress site is different than a professionally-configured WordPress website. An ”expertly configured” WordPress website is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site notification and reporting.

With an expertly configured WordPress website or blog, all you have to do is publish content regularly to automatically bring traffic!

(With an expertly configured WordPress blog, all you have to do is publish content on a regular basis to automatically generate web traffic!)

Once you have your WordPress site fully set up and expertly configured, all you then need to do is publish content regularly to drive web traffic.

As outlined in Part 1 of this article series, the components of the automated traffic system are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we look at the “Setup” phase of this process. You will learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic Blueprint – Setup

If You Don’t Have A Web Presence

If you haven’t got a web presence yet, then it’s really quite simple … get a WordPress site!

WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide many articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress is, see this article: Statistics About WordPress Usage

After making the choice to build your site with WordPress, the next step is to decide which type of WordPress platform you will run your web presence on.

This step is very important because there are 2 types of WordPress platforms you can choose from …

WordPress.org Or WordPress.com?

Self-Hosted Or Hosted WordPress Site?

(Hosted Or Self-Hosted WordPress?)

WordPress offers users a ”hosted” and a “self-hosted” option.

The “self-hosted” option allows you to download the full-featured WordPress CMS application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.

With the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your blog when it is hosted for free at WordPress.com.

If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You get to have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?

If You Already Have An Existing Website

If you already have an existing website, check first if the website has been built using WordPress.

If you need help with this step, check this article: The Easy Way To Tell If Your Website Runs On WordPress Software

If your web site runs on WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing website was built using something other than WP software, then you have some decisions to make.

Take a look at the simple diagram below. It will help you choose where to set up a WordPress web site on your domain …

How to set up WordPress on your domain

(Use the above diagram to help you decide how to set up a WordPress website or blog on your domain)

Basically, you have two choices:

  1. Replace your existing web site so that your main website is built with WordPress, or
  2. Keep your existing website and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main website.

Tips

If you choose to keep your existing web site and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your blog’s settings and customize the design of your existing website using a closely-matching theme.

To use WordPress for your main site, install the software in the “root” folder of your domain (i.e. http://www.mydomainname.com).

If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory anything you like).

If you have an existing website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress blog

Once you have set up your WordPress site, the next step is to configure it. This step is explained in the next article in the series.

Website Traffic Blueprint Part 2 - A Complete Guide To Generating More Traffic Automatically

This is the end of Section Two

To keep reading, click here:

Useful Information

This tutorial is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business and drive traffic organically with a WordPress website and proven online marketing methods.

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)

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