In Part 1 of our WordPress Web Site Traffic Blueprint article series, we explained that the key to turning a website into an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website is different than a professionally-configured WordPress site. An expertly configured WordPress website or blog is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication and reporting.
(With an expertly configured WordPress blog, all you have to do to automatically generate web traffic is publish content regularly!)
Once you have your WordPress site expertly configured and fully set up, all you need to do is add great content regularly to automatically drive more web traffic.
As outlined in Part One of this article series, the components of this automated online traffic blueprint are as follows:
In this article, we look at the “Setup” phase of this process. The focus of this section is to help you understand the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Blueprint – Setup Phase
If You Have No Web Presence Yet
If you haven’t got a website yet, then it’s really quite simple … build a WordPress site!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system available. We provide loads of articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress is as a platform for web businesses, see this article: Statistics And Market Share About WordPress
After making the choice to build your web presence with WordPress, the next step is to choose which type of WordPress platform you will build your web presence on.
This step is important because there are 2 types of WordPress platforms you can choose from …
Self-Hosted vs Hosted WordPress Site
(WordPress – Self-Hosted vs Hosted)
WordPress offers users a “self-hosted” and a “hosted” option.
WordPress.org allows you to download the full-featured WordPress application at no cost and host a WordPress site or blog under your own domain name. This is the “self-hosted” WordPress option.
With the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your site when it is hosted for free at WordPress.com.
If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?
If You Have An Existing Site
If you already own an existing site, first, check if it has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Web Site And Free WP-Checking Tools
If your web site is a WP site, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your existing web site is not a WP website, you have some choices to make.
Take a look at the simple flowchart below. It will help you choose where to set up WordPress on your domain …
(Use this simple diagram to help you decide where to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress site, or
- Keep your existing website and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main website.
If you choose to keep your existing web site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing website using a suitable theme.
To use WordPress as your main site, install it in the “root” folder of your domain name (i.e. http://www.mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory anything you want).
If you already have an existing site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is explained in the next article in the WordPress Traffic Blueprint series.
This is the end of Section Two
To keep reading about this topic, click here:
This tutorial is part of a comprehensive tutorial series aimed at helping site owners learn how to grow their business online and drive traffic automatically using a WordPress-powered website or blog and proven online marketing strategies.
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