In Part 1 of our Web Site Traffic Blueprint article series, we explained that the key to creating an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is different than a professionally-configured WordPress site. An ”expertly configured” WordPress website is a website or blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication and analytics.
(With an expertly configured WordPress website or blog, all you have to do is publish great content on a regular basis to automatically start driving web traffic!)
Once your WordPress site has been expertly configured and fully set up, all you need to do then to automatically generate traffic is add content regularly.
As outlined in Part 1 of this article series, the components of the automated online traffic machine are as follows:
In this article, we look at the “Setup” phase of the traffic automation process. The focus of this section is to help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Traffic Automation Blueprint – Setup
If You Have No Web Presence Yet
If you haven’t got a website yet, then it’s really quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress has become with businesses worldwide, see this article: WordPress Statistics
After making the choice to build your website with WordPress, the next step is to decide which type of WordPress platform you will use to build your web presence on.
This step is important as there are 2 types of WordPress platforms you can choose from …
WordPress Self-Hosted Or WordPress Hosted?
(WordPress Self-Hosted vs WordPress Hosted)
WordPress offers website owners a ”hosted” and a “self-hosted” option.
With the “self-hosted” option you can download the full-featured WordPress application for free from WordPress.org and host a WordPress site or blog under your own domain name.
In the “hosted option”, WordPress hosts your site for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your blog when WordPress.com hosts it for free.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free blog at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that you can overcome the limitations of the free hosting options by upgrading to a paid option, but then why not start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Have An Existing Website
If you already have an existing web site, first check to see if it has been built using WordPress.
If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Web Site And WordPress-Checking Tools
If your site is a WP web site, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your website is not a WP web site, then you have to make some decisions.
Take a look at the diagram below …
(Use the above flowchart to help you choose where to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing site so that your main website is built using WordPress, or
- Keep your existing website and add a WordPress blog. This blog will then be used to drive traffic to your main site.
If you choose to keep your existing web site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design of your existing site using a closely-matching theme.
To use WordPress for your main site, install it in the “root” directory of your domain name (e.g. www.mydomainname.com).
If you have a website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder anything you like).
If you already have an existing site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is covered in the next article in the series.
This is the end of Part 2
To read more, click on the link below:
- Website Traffic Blueprint Part Three – A Complete Guide To Driving More Web Traffic For Your Business Automatically Using WordPress
This article is part of a comprehensive article series designed to help small business owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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