In Part 1 of our Web Site Traffic Blueprint article series, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site. An ”expertly configured” WordPress web site is a web site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication and reporting.
(With an expertly configured WordPress web site, all you have to do is publish great content on a regular basis to drive web traffic!)
Once your WordPress site has been fully set up and expertly configured, all you then need to do is add content regularly to automatically drive web traffic.
As outlined in Part One of this article series, the components of the automated traffic blueprint are as follows:
In this article, we discuss the “Setup” phase of the blueprint. You will learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Blueprint – Setup Phase
If You Have No Web Presence Yet
If you haven’t got a website yet, then it’s really quite simple … get WordPress!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress is as a web content management system, see this article: Statistics And Market Share About WordPress
After choosing to build your site with WordPress, the next step is to decide which type of WordPress platform you will use to build your web presence on.
This step is very important because there are two types of WordPress platforms available …
WordPress – Hosted vs Self-Hosted
(Self-Hosted vs Hosted WordPress)
WordPress provides users with a ”hosted” and a “self-hosted” option.
WordPress.org allows you to download the full-featured WordPress application for free and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.
In the “hosted option”, WordPress hosts your blog for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your site when WordPress.com hosts it at no cost.
If you are planning to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already have an existing web site, first, check if your site has been built using WordPress.
If you need help with this step, check this article: How To Tell If A Site Is Powered By WordPress
If your website runs on WordPress software, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your site is not a WordPress site, you have to make some decisions.
Take a look at the simple diagram below …
(Use this simple diagram to help you decide how to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing website with a WordPress-powered website, or
- Keep your existing site and add a WordPress-driven blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main web site.
If you choose to keep your existing website and add a WordPress-powered blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your blog’s settings and customize the design of your existing web site using a closely-matching WordPress theme.
To use WordPress for your main website, install it in the “root” directory of your domain (e.g. http://www.mydomainname.com).
If you have a website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you want).
If you already have a site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is explained in the next article in the series.
This is the end of Part 2
To continue reading this article, click on the link below:
- WordPress Web Site Traffic Blueprint Part 3 – Learn How To Turn Your Website Into A Traffic Generation Machine
This article is part of an article series aimed at helping site owners learn how to grow their business using a WordPress-powered website and proven web marketing strategies.
Subscribe To WPCompendium.org And Get Notified Of New Tutorials!
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now