WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online inexpensively and drive traffic automatically using a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Knowing how to drive more visitors to your website is a requirement of building a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring Traffic To Their Websites?
Type any of the following searches into Google …
- “how to drive traffic to your web site”
- “drive more traffic to my web site”
- “fastest ways to attract more web traffic”
- “ideas to increase visitors using free methods”
- “bring more traffic to my web site for free”
… and you will find an overwhelming number of sites that contain information on strategies to help get more visitors to your web site …
(There are many methods to drive more web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are thousands of courses and free sites online that can teach you cost-effective methods to drive more traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The diagram below shows how many businesses typically approach the process of generating traffic to their sites …
(This is how most site owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As you will discover in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up investing a lot of time and money looking for a profitable traffic strategy.
(Without a solid foundation and systems in place, online traffic generation can become a very costly activity!)
Getting more web traffic sustainably involves laying a solid foundation online, implementing the right systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Generate Web Traffic?
Imagine if all you had to do to drive targeted visitors to your business was to regularly publish content to your site.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In the Web Site Traffic Blueprint article series, we explain how to create an automated traffic generation system that will begin delivering an ongoing stream of web traffic to your site, simply by adding new content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Test new traffic strategies
(Getting a regular stream of web traffic sustainably requires setting up a solid foundation online and putting the right systems in place)
At this point, we’re mostly concerned with Step One. The aim of our article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just post new content and your site then does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress web site can deliver new visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish a new article).
Let’s begin by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that your digital content typically sits inside the server waiting to be found. The static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has been published to your website.
Think about it … if with a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to continue bringing in new visitors.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start bringing your business more website visitors …
(With an expertly configured WordPress site, you just post content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party sites, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can start measuring and analyzing your results and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to different traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
This tutorial is part of a comprehensive article series aimed at helping business owners learn how to grow their business online inexpensively with a WordPress website and proven marketing strategies that are easy and quick to implement.
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