WordPress Traffic Automation Guide

This tutorial is part of an article series designed to help small business owners learn how to grow their business and drive traffic sustainably with a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Learning how to drive traffic to your website is one of the fundamental skills of running an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Bringing Visitors To Their Web Sites?

Type any of the key phrases below into Google …

• “how to attract more visitors to my site for free”
• “how do I drive more web traffic to my web site”
• “how to increase more website visitors”
• “ways to drive traffic using StumbleUpon”
• “I need free web traffic”

… and you will immediately find loads of tips, tricks, and information about different ways to help you get more visitors to your website …

(There are lots of methods to get more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your website. There are loads of tutorials and free sites online that can teach you cost-effective strategies to bring more traffic to your web site.

The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows the typical approach most small businesses take when it comes to generating traffic to their sites …

(This is how many website owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your website.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your time and money searching for a winning traffic strategy.

(Without a solid foundation and systems in place, website traffic generation can end up becoming very costly!)

Driving continuous web traffic sustainably requires setting up a solid foundation online, putting systems in place, testing campaign elements, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Increase Web Traffic?

Imagine if all you had to do to deliver new visitors to your web site was to publish great content consistently.

This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the elements set up to benefit from the automated traffic system we’ve just described … and you can too!

In our article series, you will discover the process of setting up an automated traffic system that will help begin driving web traffic to your website, simply by adding regular content to your site.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Start testing other traffic strategies

(To get sustainable web traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step 1. The aim of our article is to help you understand how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling things in a sensible way
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you simply publish content and WordPress will do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress site is not the same as a professionally-configured WordPress website.

An expertly configured WordPress website or blog is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, external site notification, and analytics.

Why Do I Need An Expertly Configured WordPress Website?

We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how an “expertly configured” WordPress website can begin delivering an ongoing stream of new visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when a new article gets published).

Let’s start by addressing some basic questions:

What makes WordPress so special? Why not use some other platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many web sites are built using applications that create websites with “static” web pages. Essentially, this means that your content just sits inside a server waiting to be found. By itself, a static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anybody in cyberspace or inform any other site when new content has recently been added to the site.

Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to actively promote their website and its content to maintain new web traffic coming.

WordPress is different!

WordPress provides many features that allow site owners to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add new content and your site will do the rest, instantly notifying search engines, social media and other online properties about your site to drive your business more web site visitors …

(With an expertly configured WordPress website, you just publish new content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we go over the components of your automated online traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an integration of your built-in WordPress features with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various external sites, you then begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also start tracking and analyzing incoming traffic and start gathering valuable data that will allow you to make smarter decisions as you expand to other traffic generation strategies.

This is the end of Part One

To read more, click on the link below:

Web Traffic Blueprint Part 2 – Discover How To Create A Traffic-Getting Machine With WordPress

This tutorial is part of an article series designed to help website owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-powered website and proven marketing methods that are easy to implement.

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