WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress website and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs traffic to grow online.

Knowing how to attract new traffic to your website is essential to running a successful web presence. Increasing traffic to a web site is also one of the biggest challenges faced by almost all web site owners.

Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Web Sites?

If you search for any of the information below in Google …

• “how to attract more traffic to your website for free”
• “get more web traffic to my web site for free”
• “need to bring more visitors”
• “fastest way to drive more traffic using videos”
• “I need free web site visitors”

… and you will find loads of tips, tricks, and information on methods to help you increase your website visitors …

(There are loads of strategies to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of products and free sites that can show you cost-effective methods to increase traffic to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …

(This is how most web site owners approach traffic generation)

Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to the site.

As we will show you in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have the systems in place to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up investing a lot of time and money searching for a positive ROI method.

(Without a solid foundation and proper systems, online traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Simpler, Automated Way To Get More Traffic?

Imagine if all you had to do to deliver a stream of web traffic to your business was to regularly add content to your website or blog.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In the Web Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation system that will help attract targeted traffic to your website, simply by adding regular content to your web site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Add new traffic strategies

(Driving web traffic sustainably involves laying a solid foundation online and implementing the right systems)

Right now, we’ll mostly be focusing on Step One. The aim of our article is to show you how to set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling up sensibly
• Automatically get your web pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you just post new content and your site does the rest, informing other sites about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is different than a professionally-configured WordPress web site.

An expertly configured WordPress website is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, third-party site syndication, and reporting.

Why Use An Expertly Configured WordPress Web Site?

We write extensively on this site about why you should use the WordPress platform to grow your business online.

Understanding how an “expertly configured” WordPress site can deliver new visitors to your business requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever a new article is published).

Let’s start by addressing a couple of basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are built using applications that create websites with “static” web pages. Essentially, what this means is that the content typically sits inside the server waiting to be found. A static website doesn’t communicate with anyone outside the application; it doesn’t send out signals to anybody in the cybersphere or announce to any other website that new content has recently been added to your site.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to constantly promote their website and its content to maintain web traffic coming.

WordPress is different!

WordPress comes with default functionality that allows users to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your site to start bringing your business new website traffic …

(With an expertly configured WordPress website, you simply post content and WordPress will do the rest, informing the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of this automated traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your built-in WordPress features with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your site with various external services, you then begin to publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more web visitors.
• Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can begin monitoring and understanding your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to additional traffic generation methods.

This is the end of Section One

To keep reading, click on the link below:

Web Traffic Blueprint Part 2 – A Complete Guide To Driving More Website Visitors Automatically

This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.

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