WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help website owners learn how to grow their business online cost-effectively using a WordPress website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of new visitors to survive online.
Knowing how to generate new visitors to your website is essential to running an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Websites?
Search for any of the phrases below in Google …
- “bring more visitors to my site”
- “how do I drive visitors to my web site for free”
- “ideas to bring more traffic”
- “ways to increase more visitors using ads”
- “I need web site visitors”
… and you will immediately find an overwhelming number of sites that contain tips, tricks, and information about different methods to help you drive more traffic to your web site …
(There are lots of ways to drive more website visitors. In this article series you will learn how to set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of tutorials and free resources that can show you cost-effective ways to bring more traffic to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how many small businesses approach the challenge of generating traffic to their sites …
(This is how many website owners approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As you will see in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up wasting a lot of your time and money looking for a positive ROI method.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Grow Website Traffic?
Imagine if all you had to do to deliver an ongoing stream of targeted visitors to your website was to publish content on a regular basis.
This is not fantasy or fiction … it’s a fact! Many website owners already have some or all of the elements set up for this to happen … and so can you!
In our article series, we will show you what is required to set up an automated traffic machine that can deliver an ongoing stream of targeted visitors to your business, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(To get sustainable web traffic, you first need to set up the right systems)
At this point, we’re mostly concerned with Step 1. The aim of our article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up in an economically sensible way
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply add new content and your site does the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress web site is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can help create an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever a new article gets published).
Let’s start by answering some basic questions:
What makes WordPress so special? Why not use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that the web files simply sit inside the server waiting to be discovered. By itself, a static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anybody in cyberspace or notify any other site that new content has been published.
Think about it … if with a static website, all of your content simply sits there passively waiting to be found, then you have to continually promote your website and your content to keep bringing in web traffic.
WordPress is different!
WordPress comes with default functionality that gives users the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically generate your business new website visitors …
(With an expertly configured WordPress website, you simply publish content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we explain the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party services, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then begin monitoring and analyzing the traffic generated as a result and gather valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to new traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
This article is part of an tutorial series aimed at helping you learn how to grow your business and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing strategies.
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