WordPress Traffic Automation Guide

This tutorial is part of a series of articles and tutorials designed to help small business owners learn how to grow their business online cost-effectively using a WordPress-driven website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs traffic to grow online.

Discovering effective ways of getting more traffic to your website is one of the most important skills of running a successful web presence. Increasing visitors to a website is also one of the most difficult challenges faced by almost every business owner.

Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?

Type any of the key phrases below into Google …

• “get more traffic to my web site for free”
• “how can I drive web traffic to my web site for free”
• “best 5 ways to drive more website traffic”
• “learn how to drive visitors using solo ads”
• “I need web site visitors”

… and you will be presented with loads of tips, tricks, and information about different methods to help get more website visitors …

(There are many methods to increase web traffic to your website. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your site. There are tons of products and free information that can show you cost-effective ways to get more traffic to your website.

The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows how most businesses typically approach the challenge of generating web traffic …

(This is how many website owners approach traffic generation)

Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to your website.

As you will see in a moment, there is a smarter way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.

There is nothing wrong with outsourcing if you already have the systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of time and money searching for a profitable traffic strategy.

(Without a solid foundation and the right systems in place, online traffic generation can become very costly!)

Getting regular web traffic sustainably requires laying a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation solutions, and so on.

Is There A Way To Automate The Process Of Generating More Web Traffic?

Imagine if you owned a web site where the only thing you had to do to automatically deliver an ongoing stream of new targeted traffic to your site was to publish quality content consistently.

This is not science fiction … it’s a fact! Many website owners are currently enjoying the benefits of this automated traffic system … and you can too!

In the Website Traffic Blueprint article series, you will learn how to set up an automated traffic system that can instantly begin driving a stream of targeted visitors to your site, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate web traffic data organically
3. Start testing other traffic methods

(Sustainable traffic generation involves setting up a solid foundation online and implementing systems)

At this point, we’re mostly concerned with Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in many different ways
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply post content and your website will do the rest, informing the world about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress blog is a website that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Site?

We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how an “expertly configured” WordPress website or blog can help begin driving an ongoing stream of new targeted traffic to your business requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever a new article is published).

Let’s begin by answering a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are traditionally built with platforms that create “static” websites. Essentially, this means that your content pages mostly sit inside the server waiting to be found. By itself, the static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anyone in the cybersphere or notify any other website that new content has recently been published.

Think about it … if with a static website, the content just sits in a server passively waiting to be found, then the site owner has to actively promote their web presence and its content to maintain new web visitors coming.

WordPress is different!

The WordPress CMS software comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your site to generate you new web site visitors …

(With an expertly configured WordPress web site, you just publish new content and WordPress does the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also expert integration of your site’s built-in functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various third-party services, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more web visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can begin to monitor and understand incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation methods.

This is the end of Section One

To keep reading, click here:

Web Site Traffic Blueprint Part Two – Learn How To Turn Your WordPress Web Site Into An Automated Web Traffic Machine

This article is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven online marketing methods.

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