WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business and drive traffic sustainably with a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Finding effective ways to generate more traffic to your website is vital to running a successful business presence online. Driving visitors to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Bring Traffic To Their Web Sites?
Type in any of the commonly-searched phrases below into Google …
- “how to get more visitors to your website for free”
- “get more web traffic to my web site for free”
- “top 100 places to drive web site traffic”
- “ideas to drive visitors using Facebook”
- “I need web visitors”
… and you will be immediately presented with thousands of pages that provide tips, tricks, and information about different ways to get more website visitors …
(There are loads of ways to increase web traffic to your site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of tutorials and free resources online that can teach you cost-effective how to bring more traffic to your site.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating traffic to their sites …
(This is how most businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As you will see in just a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you already have systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a winning traffic-getting method.
(Without a solid foundation and systems in place, traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different methods, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Drive More Web Visitors?
Imagine if you owned a web site where the only thing you had to do to automatically deliver targeted visitors to your site was to regularly add content to your site.
This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements in place for this to happen … and so can you!
In our article series, we explain what you need to do to set up an automated traffic machine that can instantly attract targeted visitors to your site, simply by publishing regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic methods
(Sustainable traffic generation involves laying a solid foundation online and putting proper systems in place)
At this stage, we’ll mostly be focusing on Step One. The purpose of our article is to give you an overview of how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things cost-effectively
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply post content and your website then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We have published many detailed articles on this site about the benefits of using WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website can create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when we publish a new article).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? Why can’t you use another platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create “static” websites. Essentially, what this means is that the website content just sits inside the server waiting to be discovered. On its own, a static website doesn’t communicate with anything outside its application; it doesn’t send out ’pings’ to anybody in the cybersphere or notify any other site when new content has been added to the site.
Think about it … if in a static website, your content just sits there passively waiting to be found, then you have to actively promote your website and your content to maintain new web traffic coming.
WordPress is different!
The WordPress platform provides many features that let users set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, instantly notifying various online properties about your new content to drive you more web site visitors …
(With an expertly configured WordPress web site, you simply publish new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can also begin to measure and understand your incoming traffic and start gathering valuable information that will allow you to make smarter decisions when using additional traffic generation methods.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business online using a WordPress-powered website and proven web marketing strategies.
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