WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business with a WordPress website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of web traffic to grow online.
Discovering effective ways to get visitors to your website is one of the most important aspects of growing a successful business presence online. Increasing traffic to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Web Sites?
If you search for any of the information below in Google …
- “attract web traffic to your site for free”
- “how do I drive visitors to my website”
- “ways to get more web visitors”
- “ways to get visitors using Facebook”
- “need more website visitors”
… and you will be immediately presented with an overwhelming number of sites containing tips, tricks, and information about different ways to drive more traffic to your website …
(There are lots of methods to drive more website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of tutorials and free information online that can teach you effective strategies to increase traffic to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows the approach many small businesses take when it comes to generating traffic to their sites …
(This is how many website owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you already have systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up spending a lot of time and money searching for a winning traffic-getting strategy.
(Without a proper foundation and systems in place, website traffic generation can end up being a costly waste of time and money!)
Getting a consistent stream of web traffic sustainably involves setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Generate More Web Traffic?
Imagine if all you had to do to deliver web traffic to your web site was to regularly publish content to your site.
This is not fantasy or fiction … it’s a fact! In fact, many website owners already have some or all of the prerequisites set up to profit from the automated traffic system described above … and you can too!
In this article series, we explain the process of setting up an automated traffic generation system that can attract an ongoing stream of targeted visitors to your web site, simply by publishing content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Test new traffic strategies
(To generate sustainable web traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to provide an overview of how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you simply post content and your site will do the rest, notifying the world about your content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An expertly configured WordPress site is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress web site can help attract new visitors to your business requires a number of articles, which is why we really recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when new information about this topic gets published).
Let’s start by addressing a couple of basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that your web files mostly sit inside a server waiting to be discovered. The static website doesn’t communicate with anything else outside the platform; it doesn’t send out ’pings’ to anybody in cyberspace or notify any other website when new content has recently been published.
Think about it … if in a static website, all of the content simply sits there passively waiting to be found, then the business owner has to continually be promoting their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that gives you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and your site then does the rest, immediately notifying various online properties about your new content to automatically bring your business new traffic …
(With an expertly configured WordPress web site, you simply publish content and WordPress will do the rest, informing the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your site’s built-in functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can start tracking and analyzing your incoming traffic and start gathering valuable information that will allow you to make smarter decisions when using other traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click here:
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business using a WordPress website or blog and proven web marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)