WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping site owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning cost-effective ways to drive more traffic to your website is essential to building an online presence successfully. Driving visitors to a web site is also one of the most difficult challenges faced by most website owners.
Why Are So Many Businesses Struggling To Attract Traffic To Their Websites?
Type any of the commonly-searched key phrases below into Google …
- “drive more traffic to your site for free”
- “how do I bring more web traffic to my website for free”
- “best 5 ways to bring website traffic”
- “need to drive more web traffic using banner ads”
- “I need more web visitors”
… and you will find an overwhelming number of sites providing tips, tricks, and information about ways to help you drive more traffic to your web site …
(There are lots of ways to increase web traffic to your website. This article series will help you set up a system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are loads of courses and free information that can show you ways to get more visitors to your web site.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows the typical approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to it.
As we will show you in just a moment, there is a better approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you have great systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a winning traffic strategy.
(Without a proper foundation and systems in place, online traffic generation can be a costly waste of time and money!)
Getting web traffic sustainably requires setting up a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different services, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Increasing Traffic?
Imagine owning a website where all you had to do to instantly deliver web traffic to your business was to publish content consistently.
This is not fantasy … it’s a fact! In fact, many website owners already have some or all of the requirements set up for this to happen … and so can you!
In this article series, we explain the process of setting up an automated traffic machine that can begin to deliver targeted visitors to your business, simply by publishing regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test other traffic methods
(To generate sustainable web traffic, you need to first put in the right systems)
At this stage, we’re mostly concerned with Step One. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just post new content and WordPress does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress website is a web site that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can attract an ongoing stream of new visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s begin by answering these basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on applications that create “static” websites. Essentially, what this means is that your website pages typically sit inside your server waiting to be found. By itself, a static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has been added.
Think about it … if with a traditional website, your content just sits there passively waiting to be found, then you have to actively promote your website and your content to maintain web visitors coming.
WordPress is different!
The WordPress application provides special features that let users set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your site then does the rest, immediately notifying various online properties about your new content to drive your business new web traffic …
(With an expertly configured WordPress website, you just add new content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site’s built-in functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can begin to measure and analyze your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to different traffic generation methods.
This is the end of Part One
To continue reading about this topic, click here:
This article is part of an article series aimed at helping small business owners learn how to grow their business and drive traffic organically using a WordPress website and proven online marketing methods.
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