WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning sustainable methods to generate more traffic to your website is a requirement of growing a business online successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving Traffic To Their Web Sites?
Search for any of the information below in Google …
- “increase visitors to your website”
- “how can I increase web traffic to my web site for free”
- “best 100 places to drive traffic”
- “best ways to attract more web visitors using Facebook”
- “drive visitors to your website”
… and you will immediately find an overwhelming number of sites offering you tips, tricks, and information about different ways to help drive more website visitors …
(There are many methods to increase web traffic to your web site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your website. There are tons of courses and free sites online that can show you how to bring more visitors to your website.
The problem is often more about business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
There is nothing wrong with outsourcing if you have the systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a profitable traffic-getting strategy.
(Without a proper foundation and systems in place, online traffic generation can end up being a very costly activity!)
Getting a regular stream of web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine if you owned a web site where all you had to do to instantly deliver web traffic to your business was to regularly publish content to your site.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites in place to profit from the automated traffic system described above … and so can you!
In this article series, we will show you the process of setting up an automated traffic generation system that can help begin to drive web traffic to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic methods and test
(Driving continuous web traffic sustainably requires setting up a solid foundation online and implementing the right systems)
At this stage, we’ll mostly be focusing on Step One. The aim of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just add new content and your site then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress website or blog is a web site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress website can instantly drive an ongoing stream of web traffic to your business requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when we publish new information on this topic).
Let’s start by addressing a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that your digital content mostly sits inside your server waiting to be found. A static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anybody in the cybersphere or inform any other website when new content has recently been added to the site.
Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the site owner has to continually find ways of promoting their website and its content to maintain web visitors coming.
WordPress is different!
The WordPress platform comes with default functionality that allows users to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your new content to start generating your business more website traffic …
(With an expertly configured WordPress web site, you simply post content and WordPress does the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your built-in WordPress features with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also start to measure and understand incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of an tutorial series aimed at helping business owners learn how to grow their business online inexpensively using a WordPress website and proven online marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum