WordPress Traffic Automation Guide
This article is part of an article series aimed at helping website owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-driven website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of visitors to stay in business online.
Finding sustainable strategies to get more visitors to your website is one of the fundamental skills of building a successful presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Attract More Traffic To Their Websites?
If you type any of the phrases below into Google …
- “how to bring web traffic to my web site”
- “attract more traffic to my web site”
- “need to attract more traffic”
- “how to get traffic using social media”
- “get traffic to your website for free”
… and you will find loads of information about different strategies to drive more website visitors …
(There are many strategies to get more web traffic to your website. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are thousands of tutorials and free information online that can teach you strategies to get more visitors to your website.
The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The diagram below shows how most businesses typically approach the process of generating web traffic …
(This is how most site owners approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will see in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you have systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your time and money searching for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can be a costly activity!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing variables in your campaigns, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Drive Website Visitors?
Imagine if you owned a website where all you had to do to instantly drive new targeted traffic to your business was to regularly add content to your website or blog.
This is not fantasy or fiction … it’s a fact! Many website owners are currently profiting with what we’ve described above … and so can you!
In our WordPress Traffic Blueprint article series, you will discover the process of setting up an automated traffic system that can begin delivering web traffic to your web site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic methods and test
(Sustainable traffic generation involves laying a solid foundation online and implementing proper systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up sensibly
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply publish new content and WordPress does the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can create an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever we publish new information on this topic).
Let’s start by addressing these basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built using platforms that create “static” websites. Essentially, what this means is that your digital content mostly sits inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anybody in the cybersphere or notify any other website that new content has recently been added to the site.
Think about it … if with a traditional website, your content simply sits there passively waiting to be found, then you have to continually be promoting your web presence and your content to maintain web visitors coming.
WordPress is different!
The WordPress platform provides several features that let you set up, configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your site then does the rest, instantly notifying various online properties about your new content to start generating you more traffic …
(With an expertly configured WordPress website, you just publish new content and WordPress will then do the rest, informing the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build organic traffic. With the right systems in place, you can also start monitoring and understanding the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.
This is the end of Part One
To read more, click on the link below:
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively and drive traffic organically with a WordPress website and proven online marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now