In Part One of our Web Site Traffic Blueprint article series overview, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress website or blog is different than a professionally-configured WordPress website. An expertly configured WordPress website or blog is a website that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication and reporting.
(With an expertly configured WordPress site, all you have to do is add content on a regular basis to automatically drive more traffic!)
Once your WordPress site has been expertly configured and fully set up, all you need to do then is add great content on a regular basis to drive web traffic.
As outlined in Part 1 of this article series, the components of this automated web traffic system are as follows:
In this article, we look at the “Setup” phase of the blueprint. We will help you understand the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Automation System – Setup
If You Have No Website
If you haven’t got a website yet, then it’s really quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and easy-to-use content management system on the planet. We provide many articles, tutorials, and tips on this site about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress has become, see this article: WordPress: Usage And Market Share
After making the choice to build your web presence with WordPress, the next step is to choose which type of WordPress platform you will run your web presence on.
This step is very important because there are 2 types of WordPress platforms you can choose from …
WordPress.org vs WordPress.com
(WordPress.org Or WordPress.com?)
WordPress offers website owners a ”hosted” and a “self-hosted” option.
With the “self-hosted” option you can download the full-featured WordPress software for free from WordPress.org and host a WordPress site or blog under your own domain name.
In the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your blog when WordPress.com hosts it for free.
If you plan to build a professional web presence and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You can fully customize your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?
If You Have An Existing Web Site
If you already have an existing web site, first check to see if it has been built using WordPress.
If you need help with this step, check this article: The Easy Way To Tell If Your Web Site Was Built Using WordPress
If your existing site was built using WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your site was not built with WordPress, you have some choices to make.
Take a look at the simple diagram below …
(Use the above flowchart to help you decide how to set up a WordPress site on your domain)
Basically, you have two choices:
- Replace your existing site with a WordPress-driven site, or
- Keep your existing site and add a WordPress blog. Your WordPress blog will then be used to drive traffic to your main website.
If you choose to keep your existing web site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires a domain name and webhosting, but allows you to fully configure your site’s settings and customize the design and style of your existing website using a suitable theme for WordPress.
To use WordPress for your main site, install the platform in the “root” directory of your domain name (e.g. http://www.mydomainname.com).
If you have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder whatever you want).
If you already have a site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure it. This step is addressed in the next article in the WordPress Traffic Blueprint series.
This is the end of Section Two
To read the rest of this article, click here:
This tutorial is part of an article series aimed at helping you learn how to grow your business online and drive traffic sustainably with a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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