This tutorial is part of our WordPress installation and WordPress configuration tutorial series, where we show you how to install a WordPress site or blog and how to configure its settings with no coding skills required.
As you expand your digital presence and look for new ways to extend the functionality and capabilities of your WordPress site, it is inevitable that you will come across many useful Google services that you will want to integrate with your site.
In this tutorial, we provide an overview of a number of useful Google services that you can integrate seamlessly with WordPress using tools and plugins with links to additional tutorials and information on how to add various Google services to your WordPress site.
How To Integrate WordPress With Google Services
Like many website owners, you probably would like your web pages to get indexed very quickly and rank well in Google’s search results.
Google offers many powerful tools and applications for website owners. These include:
- Google Search Console (formerly called Google Webmaster Tools)
- Google Analytics
- Google Search
- Google reCaptcha
- Google Plus
- Google Maps
- Google AdWords
- Google AdSense
- Google Drive
- Google Translate
- Google Hangouts
To help WordPress users take advantage of all that Google has to offer, WordPress developers have created many plugins that allow WordPress to be integrated seamlessly with Google services.
To integrate your WordPress site with the above, however, you will need to have a Google Account …
(A Google Account lets you access all of Google’s web tools)
Having a Google account will help you during the installation and configuration stages of setting up your WordPress site.
In this tutorial, we show you how to set up a Google account and list some of the integrations we will take you through during the WordPress configuration stage.
Before you start, we recommend completing these training modules:
- Introduction To WordPress
- Website Planning
- WordPress Installation Tutorials
- WordPress Configuration Tutorials
In addition to the written tutorials, we also suggest watching the following video tutorials:
You can also access these videos anytime by becoming a member of WPTrainMe.com (PRO Edition).
Setting Up Your Google Account
You need a Google Account in order to do the following immediately after installing WordPress:
- Submit your sitemap to Google Search Console for faster site indexing
- Set up Google Analytics on your site (track visitor behavior and search engine activity)
- Research keywords for optimized SEO content
- Set up social media content sharing plugins, etc.
If you don’t have a Google account, click here to set one up now (it’s free) …
(Google account signup page – Create your Google account)
Setting up an account with Google is quite straightforward. Just enter your details and follow the prompts. After creating your Google account, note down your username and password. You will need these during the WordPress set up and site configuration process.
If you’re working through our WordPress Installation Tutorials, the next step is to create the initial content to add to your new website or blog.
If you’re working through our WordPress Configuration Tutorials, complete the section below to learn how to integrate your site with various Google tools and applications.
Configuring WordPress Settings – Integrating WordPress With Google Tools
Let’s go through some of the integrations you can make between Google and WordPress:
Google Search Console
(Google Search Console)
Google Search Console (formerly called Google Webmaster Tools) is a free web service provided by Google for webmasters and website owners. You can submit your sitemap and WordPress RSS feed to Google for faster site indexing. WordPress lets you integrate powerful reporting features from Google Search Console that allow you to see how many pages of your site have been indexed, monitor and fix link errors, optimize your website for search engines, and more.
Learn more about using Google Search Console here:
Google Analytics is a free service offered by Google that lets you view and analyze detailed statistical reports about your site’s traffic and traffic sources and use this information to measure and improve your traffic, metrics, and conversions.
Learn how to add Google Analytics to WordPress in this tutorial:
Getting your web content indexed quickly and your pages ranking well in Google’s search engine results can help drive more visitors to your site and increase sales of your products and services. WordPress lets you craft search optimized titles and descriptions that will display your content to visitors in search results exactly the way you want it to appear …
(Improve WordPress SEO for better results on Google)
We have created a number of tutorials that show you how to improve your results in Google search using WordPress SEO plugins and optimized content.
Go here to learn how to optimize your WordPress site and content for search engines:
Google reCaptcha is a free service that protects your website from spam and abuse. For more details on how to integrate Google reCaptcha with your WordPress site, see our tutorial on how to add Google reCaptcha verification to your WordPress forms.
WordPress lets you add videos hosted on YouTube to your posts and pages.
You can even build WordPress sites entirely out of other people’s videos and monetize your site with ads and Google AdSense (another Google service) …
(Display YouTube Videos In WordPress. Source: CardinalPC.net)
To learn how to add videos to WordPress, see the tutorial below:
Google Plus (Google+) is a social networking service described by Google as a “social layer” that enhances many of its online properties. WordPress lets you automatically syndicate content to GooglePlus …
Learn more about integrating WordPress with Google Plus here:
(Add Google Maps To WordPress)
Google Maps is a web mapping service application and technology provided by Google that powers many map-based services. Being able to share maps and driving directions with your site visitors can be very useful, especially if you are a local business or a business with physical locations that you want people to visit.
To learn how to add a map to your WordPress site, see the tutorial below:
Google AdSense is a contextual advertising program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements that are targeted to site content and audiences. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis.
To learn more about monetizing your WordPress site with Google AdSense, see the tutorial below:
(Google AdWords Keyword Planner Tool)
Google AdWords not only provides an effective way to advertise your website, it also offers a powerful tool for researching keywords for SEO optimized content.
Learn more about doing effective keyword research here:
Google Drive lets you store and share files (images, videos, documents, etc.) and collaborate with others online. Your files can be reached from any computer, tablet, or smartphone.
You can even use Google Drive to back up and store your WordPress site, files , and database.
To learn more about backing up your WordPress site files and data to Google Drive, see this tutorial:
Google Hangouts lets you engage with other people using group video calls and works on all electronic devices and across all platforms.
With Google Hangouts, you can hold video conferencing calls with your prospects and customers, run webinars (online seminars), broadcast recorded seminars and live events, go live in front of an audience using your laptop, stream a conference keynote, host a worldwide concert, or moderate a panel discussion with international experts. Google Hangouts integrates with Gmail and also lets you call phone numbers right from your computer.
Here’s a free WordPress plugin you can install to generate linked Google+ Hangout event notifications in a widget from a Google calendar with a countdown clock to each event:
Google Translate is a free service that instantly translates words, phrases, and web pages between English and over 100 other languages.
The WordPress community has currently translated WordPress into as many different languages. By combining the power of WordPress with services like Google Translate, visitors from all over the world can easily and instantly translate and view the content on your site in the language of their choice with the click of a button …
(Translate your content into other languages with WordPress translation plugins)
To learn how to translate your website into other languages, see the tutorials below:
Google Alerts is one of the simplest and most useful online tools available for keeping up with news about all kinds of topics, staying informed about people, brands and companies, and monitoring what other people are saying online about you and your business. Google Alerts is also free..
Learn how to set up Google Alerts here:
(Gmail – Google Mail)
It is beyond the scope of our WordPress tutorials to provide comprehensive training on using a tool like Gmail. You can find a number of helpful resources online, including loads of great tutorials and support from Google itself on using Gmail.
We do, however, recommend watching the following videos:
You can access these videos anytime by becoming a member of WPTrainMe.com (PRO Edition).
Hopefully, the above information has given you a better understanding of the many ways you can integrate WordPress with Google’s services.
"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum