WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping site owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning cost-effective methods to increase visitors to your website is one of the fundamental skills of running an online presence successfully. Getting traffic to a website is also one of the most difficult challenges faced by almost every website owner.
Why Do So Many Businesses Struggle To Get More Visitors To Their Websites?
Type any of the commonly-searched phrases below into Google …
- “get traffic to my web site”
- “get more web traffic to my website”
- “need to increase more traffic”
- “learn how to increase visitors using PPC advertising”
- “drive more targeted buyers to your web site”
… and you will be immediately presented with an overwhelming number of sites that provide tips, tricks, and information about methods to help get more website visitors …
(There are loads of strategies to drive more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of courses and free sites that can show you effective how to bring more traffic to your web site.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating website traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
Outsourcing is great if you already have the systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of time and money looking for a positive ROI traffic method.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Get More Website Traffic?
Imagine if all you had to do to deliver web traffic to your business was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners already have some or all of the basic components set up for this to happen … and so can you!
In our Web Site Traffic Blueprint article series, you will learn what you need to do to set up an automated traffic machine that will help begin to attract web traffic to your website, simply by adding new content on a regular basis to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Test new traffic methods
(Driving web traffic sustainably requires setting up a solid foundation online and implementing the right systems)
At this point, we’ll mostly be focusing on Step One. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up intelligently
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post new content and your site does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress site is a website that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We have published many great articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can help attract new visitors to your business requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever a new article is published).
Let’s start by answering some basic questions:
What makes WordPress so special? Why can’t you use some other platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built using applications that create “static” websites. Essentially, this means that the web site pages typically sit inside a server waiting to be found. By itself, a static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in the cybersphere or inform any other website when new content has recently been added to the site.
Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the business owner has to actively keep promoting their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress platform provides a number of features that let site owners set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your site does the rest, instantly notifying various online properties about your site to automatically start driving you new website traffic …
(With an expertly configured WordPress web site, you simply add new content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the expert integration of your WordPress site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party tools, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can begin tracking and understanding the traffic generated as a result and gather valuable data that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively with a WordPress website and proven marketing methods that are easy and quick to implement.
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