WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive tutorials designed to help site owners learn how to grow their business and drive traffic automatically using a WordPress-powered website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to stay in business online.

Finding sustainable ways to increase visitors to your website is essential to growing a successful web presence. Getting traffic to a website is also one of the most difficult challenges faced by almost every business owner.

Why Do So Many Businesses Struggle To Attract More Traffic To Their Web Sites?

Search for any of the key phrases below in Google …

• “how to get more traffic to my web site”
• “increase traffic to my website”
• “how to attract more web traffic”
• “need to bring web site visitors using ads”
• “I need more free web traffic”

… and you will immediately find loads of information on methods to drive more visitors to your website …

(There are loads of ways to increase web traffic to your web site. This article series will help you set up a system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of courses and free information that can teach you how to get more traffic to your web site.

The problem often has more to do with businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows how many businesses typically approach the challenge of generating traffic to their sites …

(This is how many small businesses approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.

As you will discover in just a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.

There is nothing wrong with outsourcing if you already have the systems set up to manage your traffic generation activities. If not, you will probably end up spending a lot of valuable time and money looking for a profitable traffic-getting method.

(Without laying down a solid foundation and putting proper systems, online traffic generation can end up becoming a costly activity!)

Increasing web traffic sustainably involves laying a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Driving Web Traffic?

Imagine if all you had to do to deliver a stream of new visitors to your site was to regularly publish quality content to your website or blog.

This is not fiction or fantasy … it’s a fact! In fact, many website owners are already profiting with this automated traffic system … and so can you!

In our Web Site Traffic Blueprint article series, you will learn the process of setting up an automated traffic machine that will attract a stream of new targeted traffic to your website, simply by publishing new content to your website on a regular basis.

How To Set Up A System That Will Automatically Increase Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for getting sustainable web traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Test other traffic methods

(To get sustainable web traffic, you first need to set up the right systems)

Right now, we’re mostly concerned with Step 1. The aim of this article series is to help you set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling things in a cost-effective way
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress site, you simply add content and WordPress then does the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress website is a blog that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with various sites, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how an “expertly configured” WordPress web site can create an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know whenever we publish new information about this topic).

Let’s begin by addressing some basic questions:

Why WordPress? Why not use another platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Website)

Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your digital content just sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anyone in the cybersphere or inform any other website when new content has been published.

Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually keep on promoting their website and its content to maintain new web visitors coming.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and your website does the rest, immediately notifying search engines, social media and other online properties about your new content to generate you more website traffic …

(With an expertly configured WordPress website, you just publish content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various third-party sites, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin to track and understand your results and gather valuable data that will allow you to make smarter decisions as you expand to additional traffic generation methods.

This is the end of Section 1

To continue reading about this topic, click on the link below:

Web Traffic Blueprint Part Two – Discover How To Create An Automated Traffic-Getting Machine

This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven online marketing methods.

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