WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help website owners learn how to grow their business and drive traffic organically using a WordPress-powered website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to prosper online.
Finding new strategies of attracting more visitors to your website is a requirement of building a successful business presence online. Increasing traffic to a website is also one of the biggest challenges faced by almost all website owners.
Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “bring more web traffic to my web site for free”
- “how do I increase visitors to my website”
- “best way to attract more visitors”
- “ways to get traffic using YouTube”
- “I need web site visitors”
… and you will immediately find tons of pages offering you tips, tricks, and information about strategies to get more visitors to your website …
(There are lots of ways to get more website visitors. This article series is designed to help you set up a system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are tons of tutorials and free resources online that can show you how to get more visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how many businesses approach the process of generating website traffic …
(This is how most web site owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is great if you have systems in place to manage and process information about your traffic generation activities. If not, all you will probably do is end up investing a lot of your time and money searching for a winning traffic-getting strategy.
(Without a proper foundation and the right systems in place, online traffic generation can end up being a costly activity!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Generate Website Visitors?
Imagine owning a web site where all you had to do to automatically deliver an ongoing stream of new visitors to your site was to regularly add great content to your web site.
This is not fiction or fantasy … it’s a fact! Many website owners are currently doing this … and so can you!
In our article series, you will learn how to create an automated traffic generation machine that will help deliver new visitors to your business, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Test new traffic methods
(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The aim of this article is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just publish content and your site will do the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We provide a number of great articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog can begin driving an ongoing stream of web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever new information on this topic is published).
Let’s start by answering a couple of basic questions:
Why WordPress? Why can’t you just use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built using applications that create “static” websites. Essentially, this means that your web content just sits inside your server waiting to be found. The static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in cyberspace or inform any other site that new content has been added to the site.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the business owner has to actively continue promoting their site and its content to maintain new web traffic coming.
WordPress is different!
WordPress provides many features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post new content and your website then does the rest, instantly notifying various online properties about your new content to automatically start generating you more web site traffic …
(With an expertly configured WordPress site, you just post content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party services, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can begin to track and analyze incoming traffic and gather valuable information that will allow you to make better decisions when expanding to other traffic generation methods.
This is the end of Section 1
To keep reading, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online with a WordPress-driven website or blog and proven web marketing strategies.
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