WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online using a WordPress-powered website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of new web traffic to survive online.

Discovering sustainable strategies of attracting more visitors to your website is essential to running a successful web presence. Increasing visitors to a website is also one of the greatest challenges faced by many website owners.

Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Web Sites?

If you type any of the key phrases below into Google …

• “how to increase more web traffic to your web site”
• “increase more web traffic to my website for free”
• “top 25 resources to drive more traffic”
• “ideas to attract more web visitors using free methods”
• “bring more visitors to my web site for free”

… and you will be immediately presented with thousands of pages offering you information on different strategies to help you get more website visitors …

(There are loads of ways to increase web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your web site. There are tons of tutorials and free resources online that can show you effective strategies to increase visitors to your web site.

The problem is often more about business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The picture below shows how many businesses typically approach the process of generating web traffic …

(This is how many small businesses approach the challenge of generating web traffic)

Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.

As you will discover in just a moment, there is a smarter way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.

There is nothing wrong with outsourcing if you already have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money looking for a winning method of getting more visitors.

(Without a proper foundation and systems in place, website traffic generation can end up becoming a costly waste of time and money!)

Sustainable traffic generation involves laying a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different services, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Simple, Automated Way To Drive More Traffic?

Imagine if all you had to do to deliver web traffic to your web site was to publish great content consistently.

This is not science fiction … it’s a fact! Many website owners are currently already enjoying the benefits of this automated traffic system … and so can you!

In the Web Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that can help drive targeted visitors to your website, simply by adding regular content to your site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Start adding other traffic methods and test

(Getting more web traffic sustainably involves setting up a solid foundation online and implementing proper systems)

Right now, we’ll mostly be focusing on Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money by starting simple and scaling up to suit your budget
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you just add content and your site does the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress website or blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Web Site?

We have published many comprehensive articles on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever a new article gets published).

Let’s begin by answering a couple of basic questions:

What makes WordPress so special? What does WordPress do that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are built on applications that create websites with “static” web pages. Essentially, what this means is that the web pages just sit inside your server waiting to be discovered. A static website doesn’t communicate with anyone else outside the application; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other website when new content has been added.

Think about it … if with a static website, your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to continue bringing in new visitors.

WordPress is different!

The WordPress CMS application comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically bring your business new website visitors …

(With an expertly configured WordPress web site, you simply add new content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external tools, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can begin to measure and understand incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation strategies.

This is the end of Part One

To read the rest of this article, click here:

Web Traffic Blueprint Part 2 – Learn How To Turn Your WordPress Blog Into A Web Traffic Machine

This tutorial is part of an article series designed to help small business owners learn how to grow their business with a WordPress website and proven online marketing methods.

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