WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials aimed at helping business owners learn how to grow their business online cost-effectively using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to survive online.
Knowing how to drive more visitors to your website is vital to growing an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract Traffic To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “bring web traffic to your web site”
- “how do I attract more visitors to my web site”
- “top 10 ways to bring more visitors”
- “easiest way to bring web traffic using YouTube”
- “attract more customers to your web site for free”
… and you will be immediately presented with lists of sites that contain information on methods to get more visitors to your website …
(There are lots of methods to drive more website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are loads of products and free information that can show you cost-effective how to bring more traffic to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The illustration below shows how most businesses approach the challenge of generating web traffic …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is fine if you have the systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money searching for a profitable strategy.
(Without a solid foundation and the right systems in place, website traffic generation can be a costly waste of time and money!)
Increasing web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Drive Website Visitors?
Imagine if all you had to do to deliver an ongoing stream of web traffic to your site was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently doing what we have just described … and so can you!
In our article series, we explain the process of setting up an automated traffic machine that will begin delivering new targeted traffic to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Add new traffic strategies
(To generate sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just post new content and your site does the rest, notifying the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An expertly configured WordPress site is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress blog will help attract targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when a new article gets published).
Let’s begin by addressing these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that the website pages typically sit inside the server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anyone in cyberspace or inform any other website that new content has been published.
Think about it … if in a static website, all of the content simply sits there passively waiting to be found, then the business owner has to keep promoting their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application provides special features that let users set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add content and your site will then do the rest, immediately notifying various online properties about your new content to automatically drive your business new website visitors …
(With an expertly configured WordPress site, you simply publish new content and your website will then do the rest, informing the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we go over the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then start to track and understand the traffic generated as a result and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of a comprehensive article series designed to help business owners learn how to grow their business online cost-effectively using a WordPress-driven website and proven web marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum