WordPress Traffic Automation Guide

This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business and drive traffic sustainably with a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every business online.

Knowing how to drive traffic to your website is a requirement of growing a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Get More Traffic To Their Websites?

Type in any of the searches below into Google …

• “how to attract visitors to my web site”
• “how can I attract more visitors to my website”
• “best 50 ways to attract more web site traffic”
• “ideas to increase web site visitors using paid advertising”
• “I need free web site visitors”

… and you will be immediately presented with lists of pages that provide information on different ways to help get more website visitors …

(There are many strategies to get more web traffic to your site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are loads of products and free information that can teach you effective methods to get more traffic to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.

The picture below shows the approach most businesses take when it comes to generating website traffic …

(This is how many website owners approach traffic generation)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As you will see in just a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money looking for a positive ROI method.

(Without a solid foundation and proper systems in place, website traffic generation can end up becoming a very costly activity!)

Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation solutions, etc.

Is There A Simple, Automated Way To Increase Traffic?

Imagine owning a website where all you had to do to instantly deliver targeted visitors to your site was to regularly add quality content to your site.

This is not science fiction … it’s a fact! Many website owners are currently doing this … and so can you!

In this article series, you will learn the process of setting up an automated traffic generation system that can help attract new visitors to your site, simply by publishing new content on a regular basis to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Add other traffic strategies and test

(To generate sustainable web traffic, you first need to set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The aim of this article is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply post new content and your site will then do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.

An ”expertly configured” WordPress blog is a website that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about using WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress website can help create an automated traffic generation system requires a number of article installments, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when we publish a new article).

Let’s begin by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you use some other platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many websites are built on applications that create websites with “static” web pages. Essentially, what this means is that your web content simply sits inside the server waiting to be discovered. A static website doesn’t communicate with anything outside the platform; it doesn’t send out ’pings’ to anyone in cyberspace or announce to any other site that new content has been added.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to actively continue promoting their web presence and its content to maintain web visitors coming.

WordPress is different!

WordPress provides several features that give site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is add new content and your website then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start driving you more web site visitors …

(With an expertly configured WordPress site, you just post new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of this automated website traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external sites, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential visitors.
• Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can also begin to monitor and analyze your incoming traffic and gather valuable data that will allow you to make smarter decisions when expanding to other traffic generation strategies.

This is the end of Section One

To read more, click here:

Web Site Traffic Blueprint Part 2 – How To Increase Your Website Visitors For Your Business With WordPress

This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively with a WordPress-driven website and proven web marketing methods.

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