WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials designed to help you learn how to grow your business online with a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to survive online.
Knowing how to drive new traffic to your website is a requirement of growing an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting Visitors To Their Websites?
Search for any of the following information in Google …
- “how to increase more traffic to my website for free”
- “get more visitors to my web site”
- “how to bring website traffic”
- “how to attract web site visitors using banner ads”
- “free web visitors”
… and you will be presented with tons of sites providing tips, tricks, and information about different ways to help drive more traffic to your web site …
(There are loads of methods to drive more web traffic to your web site. In this article series you will learn how to set up a system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are loads of tutorials and free information online that can teach you cost-effective strategies to bring more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how many site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage your traffic generation activities. If not, you will probably end up wasting a lot of time and money searching for a profitable traffic strategy.
(Without laying down a solid foundation and putting the right systems, web traffic generation can end up being a costly waste of time and money!)
Increasing web traffic sustainably involves setting up a solid foundation online, implementing proper systems, continually testing variables in your campaigns, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Drive More Website Traffic?
Imagine owning a website where the only thing you had to do to deliver an ongoing stream of web traffic to your business was to regularly publish quality content to your site.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing what we have described above … and you can too!
In our Web Site Traffic Blueprint article series, you will learn what is required to set up an automated traffic generation system that will help begin driving a stream of targeted traffic to your site, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply publish new content and your website does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with other sites, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits and advantages of choosing the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress site can create an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when we publish a new article).
Let’s start by addressing a couple of basic questions:
Why WordPress? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built on applications that create websites with “static” web pages. Essentially, this means that the content files just sit inside the server waiting to be discovered. The static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anyone in the cybersphere or inform any other site that new content has been added to the site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to maintain new web traffic coming.
WordPress is different!
The WordPress platform provides special features that give users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your website does the rest, immediately notifying search engines, social media and other online properties about your site to start generating your business new traffic …
(With an expertly configured WordPress website, you simply publish content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can begin measuring and understanding your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Part 1
To keep reading about this topic, click on the link below:
This article is part of a comprehensive series of articles designed to help business owners learn how to grow their business using a WordPress website or blog and proven marketing strategies that are easy to implement.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum