WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to drive new traffic to your website is vital to building a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Drive Visitors To Their Websites?
If you search for any of the following information in Google …
- “how to drive more traffic to my web site”
- “increase more visitors to my website for free”
- “how to get web traffic”
- “ways to drive more visitors using ads”
- “attract prospects to your web site”
… and you will immediately find loads of information on different ways to get more website visitors …
(There are many strategies to drive more web traffic to your website. This article series will help you set up a system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are thousands of tutorials and free resources that can teach you cost-effective ways to drive more visitors to your site.
The problem often has more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows how most small businesses typically approach the challenge of generating website traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is fine if you have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of time and money looking for a positive ROI traffic-getting method.
(Without a solid foundation and the right systems, online traffic generation can be a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving More Web Visitors?
Imagine if you owned a website where the only thing you had to do to instantly deliver an ongoing stream of new visitors to your web site was to regularly add content to your website or blog.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are already doing what we’ve described above … and you can too!
In our Website Traffic Blueprint article series, we will show you how to create an automated traffic generation machine that can instantly begin to deliver web traffic to your website, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Test new traffic strategies
(To get sustainable web traffic, you first need to set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things to suit your budget
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply add content and your site then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress site is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about why you should choose WordPress-driven websites the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress blog can be used to create an automated traffic system requires a number of articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever new content about this topic gets published).
Let’s begin by addressing some basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that the content just sits inside a server waiting to be found. The static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site when new content has recently been published.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the website owner has to keep promoting their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to start generating you new web site traffic …
(With an expertly configured WordPress web site, you just publish new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of your automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can start to measure and understand the traffic generated as a result and gather valuable data that will allow you to make better decisions when using other traffic generation strategies.
This is the end of Section One
To keep reading this article, click here:
This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven marketing strategies that are easy to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)