WordPress Traffic Automation Guide

This tutorial is part of an article series designed to help small business owners learn how to grow their business online with a WordPress-driven website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Finding new methods to generate more visitors to your website is essential to building a business online successfully. Increasing visitors to a website is also one of the most difficult challenges faced by most website owners.

Why Are So Many Businesses Having Difficulty Getting More Traffic To Their Websites?

Type in any of the following searches into Google …

• “attract web traffic to your site”
• “how can I bring visitors to my website for free”
• “top 5 methods to bring more web traffic”
• “how to bring more web site visitors using paid advertising”
• “bring more people to your website”

… and you will find an overwhelming number of sites with tips, tricks, and information about different methods to help you drive more website visitors …

(There are many strategies to get more web traffic to your site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of tutorials and free sites that can show you ways to get more traffic to your site.

The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The diagram below shows how many small businesses approach the challenge of generating website traffic …

(This is how many small businesses approach the challenge of generating web traffic)

Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your website.

As we will show you in a moment, there is a better way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

There is nothing wrong with outsourcing if you already have great systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your time and money searching for a profitable traffic strategy.

(Without laying down a solid foundation and putting proper systems, traffic generation can end up being a costly activity!)

Getting more web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, and so on.

Is There A Simple, Automated Way To Drive More Traffic?

Imagine if you owned a web site where the only thing you had to do to automatically attract new visitors to your business was to publish valuable content consistently.

This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently enjoying the benefits of what we’ve described above … and so can you!

In this article series, we explain the process of setting up an automated traffic machine that will begin delivering a stream of targeted traffic to your site, simply by publishing regular content to your site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to start bringing visitors and generating traffic data
3. Add new traffic methods and test

(To generate sustainable web traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step 1. The aim of this article is to lay the foundations of a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply post content and WordPress will then do the rest, notifying the world about your content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress web site is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We have published many detailed articles on this site about the benefits and advantages of using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can be used to set up an automated traffic generation system requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when a new article is published).

Let’s start by answering some basic questions:

Why does it need to be WordPress? Why can’t you use another platform?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your content pages simply sit inside the server waiting to be discovered. On its own, the static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other site that new content has recently been published to your site.

Think about it … if with a static website, all of your content just sits there passively waiting to be found, then you have to continually promote your website and your content to continue bringing in new visitors.

WordPress is different!

WordPress comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post new content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically generate your business new website visitors …

(With an expertly configured WordPress web site, you just publish new content and WordPress does the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of this automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend starting with a content strategy to build sustainable traffic. With the right systems in place, you can begin to track and understand your results and gather valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.

This is the end of Part One

To continue reading about this topic, click here:

Web Traffic Blueprint Part Two – How To Increase Your Web Traffic For Your Business

This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-powered website and proven marketing strategies that are easy to implement.

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