In Part One of our WordPress Website Traffic Blueprint article series overview, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website. An ”expertly configured” WordPress site is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with various sites, specifically in areas like SEO, 3rd-party site syndication and reporting.
(With an expertly configured WordPress website, all you have to do is publish great content regularly to automatically bring traffic!)
Once your WordPress site has been fully set up and expertly configured, all you need to do to automatically generate web traffic is add great content on a regular basis.
As outlined in Part 1 of this article series, the components of the automated traffic blueprint are as follows:
- Setup
- Configure
- Automate
- Optimize
In this article, we look at the “Setup” phase of the traffic automation process. We will help you understand the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Automation System – Setup
If You Haven’t Got A Website Yet
If you haven’t got a website yet, then it’s really quite simple … build your website with WordPress!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.
For example, to see just how popular WordPress is, see this article: Statistics And Usage Of WordPress
After choosing to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will use to build your web presence on.
This step is very important as there are 2 types of WordPress platforms you can choose from …
WordPress Hosted Or WordPress Self-Hosted?
(WordPress – Hosted Or Self-Hosted?)
WordPress offers a “self-hosted” and a “hosted” option.
With the “self-hosted” option you can download the full-featured WordPress application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.
With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations to what you can and can’t do with your site when it is hosted for free at WordPress.com.
If you are planning to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your own domain and avoid the hassles of upgrading later?
If You Already Have An Existing Website
If you already have an existing web site, first, check if it has been built using WordPress.
If you need help with this step, check this article: How To Tell If Your Website Was Built Using WordPress
If your site is a WP site, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your site is not a WP website, you have some choices to make.
Take a look at the flowchart below. It will help you choose where to set up WordPress on your domain …
(Use this simple flowchart to help you choose how to set up WordPress on your domain)
Basically, you have two choices:
- Replace your existing site with a WordPress-powered website, or
- Keep your existing website and add a WordPress blog. Your WordPress blog will then be expertly configured and used to drive traffic to your main site.
If you choose to keep your existing web site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your site’s settings and customize the look and feel of your existing web site using an appropriate theme.
To use WordPress as your main website, install the platform in the “root” directory of your domain (e.g. mydomainname.com).
If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subdirectory anything you want).
If you already have a site that you don’t want to delete or replace with a WordPress site, the other option you have is to set up your WordPress site or blog on an entirely different domain.
This way:
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress blog
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is explained in the next article in the WordPress Traffic Blueprint series.
This is the end of Part Two
To continue reading this article, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online inexpensively using a WordPress-powered website and proven marketing methods that are easy and quick to implement.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group
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