WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Website Traffic Blueprint Part Two - A Complete Guide To Generating More Website Visitors For Your Business AutomaticallyIn Part 1 of our Website Traffic Blueprint article series overview, we explained that the key to turning your website into an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress web site is not the same as a professionally-configured WordPress website. An expertly configured WordPress site is a site that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, third-party site notification and analytics.

With an expertly configured WordPress website or blog, all you have to do is publish content regularly to automatically drive web traffic!

(With an expertly configured WordPress web site, all you have to do is publish great content regularly to drive more traffic!)

Once your WordPress site has been fully set up and expertly configured, all you then need to do to start driving web traffic is publish content on a regular basis.

As outlined in Part One of this article series, the components of the automated website traffic machine are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we look at the “Setup” phase of the blueprint. You will learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Web Traffic System – Setup Phase

If You Have No Web Presence

If you don’t have a website yet, it’s quite simple … get WordPress!

WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide loads of articles, tutorials, and tips about the benefits and advantages of using WordPress to grow your business online.

For example, to see just how popular WordPress has become as a web content management system, see this article: How Popular Is WordPress? Statistics About WordPress Usage

After making the choice to build your web presence with WordPress, the next step is to choose which WordPress platform you will use to run your web presence on.

This step is important because there are 2 types of WordPress platforms you can choose from …

WordPress – Hosted vs Self-Hosted

WordPress Self-Hosted Or WordPress Hosted?

(WordPress Self-Hosted vs WordPress Hosted)

WordPress offers a “self-hosted” and a “hosted” option.

The “self-hosted” option lets you download the full-featured WordPress CMS application for free from WordPress.org and host a WordPress site or blog using your own domain name.

In the “hosted option”, WordPress will host your blog for free at WordPress.com. There are, however, a number of limitations to what you can and can’t do with your site when it is hosted for free at WordPress.com.

If you plan to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that You can overcome the limitations of the free hosting platform by upgrading to a paid option, but then why not start off by hosting a WordPress site on your own domain and avoid the hassles of upgrading later?

If You Already Have An Existing Site

If you already own an existing website, first, check if your web site has been built using WordPress.

If you need help with this step, check this article: Tell-Tale Signs It’s A WordPress Blog And Free WP-Checking Tools

If your website was built using the WP CMS platform, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing web site is not a WP site, you have some decisions to make.

Take a look at the simple flowchart below. It will help you decide how to set up a WordPress website or blog on your domain …

How to set up a WordPress website or blog on your domain

(Use this simple flowchart to help you decide where to set up WordPress on your domain)

Basically, you have two choices:

  1. Replace your existing web site so that your main website is powered by WordPress, or
  2. Keep your existing site and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main website.

Useful Tips

If you choose to keep your existing website and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your site’s settings and customize the design of your existing website using a suitable WordPress theme.

To use WordPress as your main site, install the software in the “root” folder of your domain (e.g. mydomainname.com).

If you have an existing website, then you will want to install WordPress in a subdirectory of your domain, e.g. www.mydomainname.com/blog (you can name your subfolder whatever you want).

If you already have a website that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress site

Once you have set up your WordPress site, the next step is to configure its internal settings. This step is addressed in the next article in the WordPress Traffic Blueprint series.

Web Traffic Blueprint Part Two - How To Create A Web Traffic Generation Machine With WordPress

This is the end of Part 2

To continue reading this article, click here:

Useful Info

This article is part of an article series designed to help you learn how to grow your business online cost-effectively with a WordPress website or blog and proven online marketing strategies.

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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now

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