Tag: Drive More Traffic To Website

Welcome to Part Five of our Web Site Traffic Blueprint article series, where we show you how to grow your business online automatically using WordPress.

So far, here is what we have covered in this article series:

In Part One, we describe the traffic automation process, and explain why using an expertly configured WordPress website is the key to generating automated web traffic …

(With an expertly configured WordPress web site, all you have to do to bring more traffic is post great content on a consistent basis!)

In Part 2, we look at the setup phase of the blueprint. We help you understand the best way to get started if you don’t have a web presence yet, how to set things up if you already have a website, and what to do if your existing website was built using WordPress.

(In Part 2 we show you how to set up a WordPress site on your domain)

In Part 3, we looked at the configuration phase of the traffic automation process. We explained how to configure all the settings (hosting, internal and external) that affect your site’s ability to generate traffic automatically …

(In Part 3 we explain how to configure all the settings (hosting, WordPress and external) that affect your site’s ability to generate traffic automatically)

In Part Four, you learned how to set up various WordPress plugins that can drive new visitors automatically to your website.

(Publish once to WordPress and automate your content distribution to all other services!)

In this section of the WordPress web traffic automation blueprint article series, we discuss ways to optimize traffic generation using a number of tools and strategies.

WordPress Web Traffic Automation Blueprint – Systems

In addition to having an expertly configured WordPress site, the key to generating successfully on a consistent basis is having a well-defined business vision, careful digital planning, and excellent systems in place.

(Consistent traffic is the result of a business vision, planning, and excellent systems)

Let’s review the systems that will help you grow and manage new traffic.

These systems include:

• Marketing Systems – The processes and strategies used to drive new traffic to your business.
• Technical Systems – The systems and processes used to ensure that your online presence remains up and running for receiving traffic.
• Business Systems – The systems and processes used to manage and respond to traffic.

(Use systems to grow, automate, optimize, and manage your traffic)

Let’s briefly review the above systems:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your business. You can test your marketing systems by asking questions such as:

• What is your content marketing strategy?
• How will you apportion your budget and resources to these channels?
• Who will create and optimize your content and run your marketing campaigns?
• How will you track conversions and measure the results of your campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help you generate some data, such as the keywords people are searching online to find your website, which you can use to create content targeted specifically to your audience.

Technical Systems

Your technical systems ensure that your online presence remains optimized for receiving traffic. There’s no point sending traffic to your website if your site is constantly experiencing problems or your web pages are taking a very long time to load.

Your technical systems need to handle areas like webhosting, website maintenance and support, installing and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who will look after my server?
• Who will look after my website and keep my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. should issues occur?

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, you should expect new problems to arise. Your technical systems need to be robust enough to handle these.

Business Systems

You need good business systems and processes to help you manage new traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling sales enquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource your digital marketing and technical maintenance, then make sure you have implemented great systems to manage all outsourcing.

WordPress Web Traffic Automation Blueprint – Optimizing Traffic Generation

If your business objectives are clear and your systems and processes are in place, all you need to do is to focus on developing, optimizing and automating your “traffic loop”.

Let’s walk through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the illustration below …

(Traffic loop)

Increase Reach And Visibility

Step 1 of the process is to increase visibility for your website or blog.

Tips

• Your expertly configured WordPress site will allow you to instantly share your content on traffic-getting sources like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content through your expertly configured WordPress site.
• As mentioned earlier, investing in some paid advertising can help generate actionable data, which you can use to create content better targeted to your audience.
• Repurpose your content to leverage different media formats.
• Continue learning about ways to increase more traffic using methods like LinkedIn ads, PPC advertising, StumbleUpon, etc.

Tools, Plugins, & Strategies

See earlier sections of this article series for many useful tools and methods we’ve already covered to help you reach more members of your target audience.

Also, if you haven’t already, learn more about plugins that let you easily add the following to your website:

• Share your posts online with others,
• Run contests, offer discounts or downloads for likes/shares,
• Display user generated content, feeds, etc.
• Distribute content online in other media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more content out there is great, but to make this more effective, your content also needs to build authority and credibility with visitors.

Publishing better quality content improves your chances of getting more views from social sharing and hence more visitors.

Tips

• Create and publish content that will add value to users and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
• Consider publishing a special report that you can sell or distribute online (e.g. sell on Clickbank.

Plugins, Tools, And Strategies

We have created a comprehensive email course on content creation that you can plug into at no cost here:

Also, ask us about plugins that let you easily add the following to your website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on demand.” You can achieve this by building a list or starting an online membership site.

With “Traffic On Demand,” your traffic comes from an audience of existing customers or subscribers – people who already like you and trust you. Your influence and reputation can be used to generate traffic with a single blog post or broadcast.

Tips

• Encourage commenting and discussions on your site.
• Add an email training course and encourage people to subscribe.
• Add a paid, free, or ‘freemium’ membership site, online forum, or social community.
• Create or join a Facebook/LinkedIn Group.

Tools, Plugins, & Strategies

There are many solutions and WordPress plugins that can help increase your online influence and improve engagement. For example:

• Autoresponders (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums & Discussion Groups (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs And Provide Solutions

If you take advantage of incoming traffic to find out what users want, you can have an endless funnel of ideas for new services and products, all of which can provide you with new opportunities for generating additional web traffic.

Useful Tips And Ideas

• Create a free or paid online training course.
• Consider publishing an instructional e-book that you can sell or distribute online (e.g. sell on Amazon.
• Consider adding an e-commerce store to your site.

Tools And Methods

If you plan to provide products, services, and solutions online (as opposed to just providing information), see other posts on this site to learn more about plugins that allow you to easily add the following to your WordPress website:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Learning Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By interpreting data gathered from existing traffic, you can discover new ways to create additional traffic.

Hopefully, by now you have already installed an analytics program (e.g. Google Analytics) on your website. Make sure you understand the metrics and can interpret the data.

WordPress Traffic System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Begin with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider adding some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as necessary to help build authority, trust, and credibility, and also to increase engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this post has given you a blueprint that will help you automate and optimize the process of driving visitors to your website and build a better business online.

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