Tag: Drive More Traffic To Website

Welcome to Part 5 of our Web Site Traffic Blueprint article series, where we show you how to automate traffic to your website using the WordPress CMS.

So far, here is what we have covered in this series:

In Part One, we explained why using an expertly configured WordPress site is the key to generating automated web traffic …

(With an expertly configured WordPress website or blog, all you have to do is publish content on a consistent basis to automatically attract more traffic!)

In Part 2, we look at the setup phase of the blueprint. We help you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your existing website is built with WordPress.

(In Part 2 we show you how to set up a WordPress website on your domain)

In Part 3, we look at the configuration phase of the blueprint. We configured all the settings that can affect your website’s ability to generate traffic automatically …

(In Part 3 you will configure all the settings that can affect your site’s traffic-getting ability)

In Part Four, we discussed ways to automate traffic to your website with plugins.

(Publish once to WordPress and automate your content distribution to all other marketing channels!)

In this section of the WordPress web traffic automation blueprint article series, we discuss ways to optimize your traffic using different tools and strategies.

WordPress Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress website, the key to generating high-quality traffic on a consistent basis is having a clear business vision, great digital planning, and good systems and process in place.

(Generating consistent traffic is the result of a business vision, planning, and excellent systems)

Let’s briefly review the systems that will help you grow and manage your traffic.

These include:

• Marketing Systems – How you create traffic for your website.
• Technical Systems – How you keep your web presence up and running for receiving traffic.
• Business Systems – The systems and processes used to manage and respond to traffic.

(Systems help you grow, automate, optimize, and manage your web traffic)

Let’s briefly review the importance of the above systems:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive traffic to your website. Your marketing systems can be tested by asking questions such as:

• What is your online marketing strategy?
• What resources and portion of your marketing budget will you apportion to these channels?
• Who will create and optimize your content and marketing campaigns?
• How will you measure the ROI of your online campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. pay-per-click ads) to help generate some data, such as the keywords people are searching online to find your site, which you can use to create web content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems and processes ensure that your online presence remains up and running for receiving new traffic. There’s no point driving traffic to your site if your site is experiencing problems or your pages are taking a very long time to load.

Your systems include handling areas like webhosting, site maintenance and support, installing and updating software (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who will look after my server?
• Who looks after my website and keeps my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential problems can be minimized if your website planning process and setup and configuration phases have been completed correctly. Like all technology, however, you can expect new problems. Your technical systems need to be robust enough to handle these.

Business Systems

Your business systems and processes help you manage the influx of new traffic. This includes:

• Communication systems
• Managing human and financial resources
• Handling sales enquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource your digital marketing and technical maintenance, then you will need to put excellent systems in place for managing all outsourcing.

WordPress Traffic Automation System – Traffic Optimization

If your business objectives are clear and your systems and processes are in place, all you need to focus on is how to implement your “traffic loop”.

Let’s go through an example of implementing, optimizing, and automating a traffic loop. Take a look at the flowchart below …

(Implement, optimize, and automate a traffic loop)

Increase Reach & Visibility Online

Step 1 of the process is to get your business exposed to as many traffic generation sites and channels as your time and resources will allow.

Useful Tips

• An expertly configured WordPress site will allow you to instantly share your content on traffic-getting sources like Facebook, Twitter, Pinterest, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
• As mentioned earlier, investing in some paid advertising can help generate data, which you can use to create content targeted specifically to your audience.
• Repurpose your content to leverage the power, appeal, and reach of different media formats.
• Continue learning about ways to bring more web traffic using methods like Pinterest ads, videos, forum ads, etc.

Tools & Strategies

See previous sections of this article series for a number of excellent tools and strategies we’ve already covered to help you reach more members of your target audience.

Also, if you haven’t already, see other posts and tutorials on this site to learn more about plugins that allow you to easily add the following to your website:

• Share your comments and posts online with others,
• Run contests, offer discounts/downloads for likes/shares,
• Accept user generated content, feeds, etc.
• Distribute content online in different media formats (e.g. videos, PDF guides, slides, etc.)

Build Authority & Credibility

Getting more of your content published is good, but to make this more effective, your content needs to be building authority and credibility with users.

Publishing higher quality content not only helps to establish your credibility, it also improves your chances of getting more shares and views and hence more visitors.

Tips

• Focus on creating content that will add value to users and showcase your expertise. This includes content that informs and educates readers, training content, case studies, adding testimonials, etc.
• Consider publishing an e-book that can be sold or distributed online (e.g. sell on Clickbank.

Tools, Plugins, & Strategies

We have created a detailed course on content creation that you can plug into for free here:

Also, if you haven’t already, contact us to learn more about plugins that let you easily add the following to your WordPress website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence & Engagement

As your business grows, you may want to consider developing “traffic on tap.” You can do this by building a list or starting an online forum, community, or even your own social network.

With “Traffic On Demand,” most of your traffic will come from customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate traffic with a single blog post or broadcast.

Useful Tips & Ideas

• Encourage commenting and discussions on your site.
• Add an autoresponder training course and encourage people to subscribe.
• Add a paid, free, or ‘freemium’ membership site.
• Create or join an online group on LinkedIn.

Plugins, Tools, & Methods

There are many solutions and plugins that are easy to implement and can help grow your online influence and improve engagement. For example:

• Autoresponders (e.g. Aweber, MailChimp, etc.)
• Contact Forms, Live Chat
• Forums & Social Communities (e.g. bbPress, BuddyPress)
• Polls and Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Problems & Provide Solutions To These

By taking advantage of incoming traffic to listen to what users are searching for, you can have an endless funnel of ideas for developing new products, services, and solutions, all of which provide new opportunities for generating new sources of traffic.

Useful Tips

• Consider creating an online training course.
• Consider publishing an educational guide that you can sell or distribute online.
• Add e-commerce to your site.

Tools, Plugins, And Strategies

If you plan to provide solutions online (as opposed to just providing information), see other posts and tutorials on this site to learn more about plugins that let you easily add the following to your website or blog:

• Membership Site plugins (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is the collection and analysis of data. By interpreting data gathered from existing traffic, you can discover new opportunities to generate content that can bring you additional traffic.

Hopefully, by now you already have installed an analytics program (e.g. Google Analytics) on your website. Make sure you understand the metrics and features and can interpret the data.

WordPress Traffic Automation Blueprint – Summary

Once you implement the above strategies, all you have to do is repeat the process over and over again, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Begin with an expertly configured WordPress site backed by solid marketing, technical and business systems,
• Implement a content marketing strategy (consider adding some paid advertising to drive traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as required to build authority, trust, and credibility, and also to increase engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you drive more traffic automatically to your WordPress website and grow your business online.

***

***