In Part One of our Web Site Traffic Blueprint article series, we explained that the key to turning a website into an automated traffic generation machine is to use an “expertly configured” WordPress website.
As we also explained, an expertly configured WordPress site is not the same thing as a professionally-configured WordPress site. An expertly configured WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, 3rd-party site syndication and analytics.
(With an expertly configured WordPress blog, all you have to do to generate more traffic is add great content regularly!)
Once your WordPress site has been fully set up and expertly configured, all you need to do is publish content regularly to automatically drive more traffic organically.
As outlined in Part One of this article series, the components of the automated online traffic system are as follows:
In this article, we discuss the “Setup” phase of this process. You will learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
WordPress Web Traffic Blueprint – Setup
If You Don’t Have A Website
If you haven’t got a website yet, then it’s really quite simple … get a WordPress site!
WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system available. We provide many articles, tips, and tutorials about the benefits and advantages of using WordPress to grow your business online.
For example, to learn just how popular WordPress has become, see this article: WordPress Statistics
After making the choice to build your web presence with WordPress, the next step is to decide which type of WordPress platform you will use to run your web presence on.
This is important as there are two types of WordPress platforms you can choose from …
Self-Hosted vs Hosted WordPress Site
(WordPress Hosted vs WordPress Self-Hosted)
WordPress offers a “self-hosted” and a “hosted” option.
The “self-hosted” option means you can download the full-featured WordPress application at no cost from WordPress.org and host a WordPress site or blog under your own domain name.
With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, some limitations on what you can and can’t do with your site when WordPress.com hosts it at no cost.
If you plan to build a professional business presence online and you want to set up the traffic system described here, then you should choose the “self-hosted” WordPress platform. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You get to have complete control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off by hosting a WordPress site on your domain and avoid the hassles of upgrading later?
If You Already Have An Existing Site
If you already have an existing website, check first if the website has been built using WordPress.
If you need help with this step, check this article: The Easy Way To Tell If Your Blog Was Built Using WordPress
If your existing website runs on WordPress, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.
If your website runs on something other than the WP CMS platform, then you have to make some decisions.
Take a look at the simple diagram below. It will help you choose how to set up WordPress on your domain …
(Use the above diagram to decide where to set up a WordPress website on your domain)
Basically, you have two choices:
- Replace your existing site so that your main website is built using WordPress, or
- Keep your existing site and add a WordPress-powered blog. Your WordPress blog will then be used to drive traffic to your main site.
If you choose to keep your existing site and add a WordPress blog, make sure to use the self-hosted version of WordPress, which requires your own domain name and web hosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing web site using a suitable theme for WordPress.
To use WordPress for your main site, install it in the “root” folder of your domain (i.e. http://mydomainname.com).
If you already have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder whatever you want).
If you already have a site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.
- mydomainname.com – goes to your existing website
- myotherdomain.com – goes to your WordPress site
Once you have set up your WordPress site, the next step is to configure its internal settings. This step is covered in the next article in the WordPress Traffic Blueprint series.
This is the end of Part 2
To read more, click here:
- Web Traffic Blueprint Part Three – Learn How To Automatically Attract More Web Visitors For Your Business
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online using a WordPress-powered website and proven marketing methods that are easy and quick to implement.
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