WordPress Traffic Automation Blueprint – Part 2 (Setup)

This is part 2 of a 5-part series on how to create an automated traffic generation system for your WordPress site. This tutorial explains the processes and methods used in this system.

Website Traffic Blueprint Part 2 - Learn How To Create An Automated Traffic-Getting MachineIn Part 1 of our Website Traffic Blueprint article series overview, we explained that the key to creating an automated web traffic generation machine is to use an “expertly configured” WordPress website.

As we also explained, an expertly configured WordPress website is not the same as a professionally-configured WordPress website. An expertly configured WordPress web site is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, external site notification and reporting.

With an expertly configured WordPress website, all you have to do is publish content regularly to bring more web traffic!

(With an expertly configured WordPress site, all you have to do to drive more traffic is publish great content regularly!)

Once your WordPress site has been expertly configured and fully set up, all you need to do is add content regularly to automatically bring more web traffic organically.

As outlined in Part One of this article series, the components of the automated traffic system are as follows:

  • Setup
  • Configure
  • Automate
  • Optimize

In this article, we discuss the “Setup” phase of the traffic automation process. We will help you understand the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.

WordPress Traffic Automation Blueprint – Setup Phase

If You Have No Web Presence

If you haven’t got a website yet, then it’s really quite simple … get WordPress!

WordPress is the most powerful, flexible, cost-effective and the easiest to use content management system on the planet. We provide many articles, tips, and tutorials on this site about the benefits and advantages of using WordPress to grow your business online.

For example, to learn just how popular WordPress has become with businesses, see this article: WordPress: Useful Facts And Figures

After making the choice to build your site with WordPress, the next step is to choose which type of WordPress platform you will use to run your web presence on.

This is important because there are two types of WordPress platforms available …

WordPress Self-Hosted vs WordPress Hosted

WordPress - Self-Hosted Or Hosted?

(WordPress.org vs WordPress.com)

WordPress provides users with a “self-hosted” and a “hosted” option.

WordPress.org allows you to download the full-featured WordPress application at no cost and host a WordPress site or blog using your own domain name. This is the “self-hosted” WordPress option.

With the “hosted option”, WordPress will host your site for free at WordPress.com. There are, however, a number of limitations on what you can and can’t do with your site when it is hosted for free at WordPress.com.

If you plan to build a professional business presence online and you want to set up the traffic system described here, then choose the “self-hosted” WordPress version. The benefits of choosing the “self-hosted” option (WordPress.org) far outweigh those of hosting a free site at WordPress.com. You have full control over your web presence and avoid the limitations of the hosted option. Keep in mind that the free hosting limitations can be overcome by upgrading to a paid option, but then why not just start off with a WordPress site hosted on your domain and avoid the hassles of upgrading later?

If You Have An Existing Site

If you already have an existing web site, check first if the web site has been built using WordPress.

If you need help with this step, check this article: How To Tell If Your Website Was Built With WordPress

If your site is a WP website, move to the next step, and make sure that your site’s internal settings have been properly configured. We cover this step in more detail in another tutorial.

If your existing website was built using something other than WordPress, then you will need to make some choices.

Take a look at the simple flowchart below. It will help you decide where to set up WordPress on your domain …

How to set up a WordPress website on your domain

(Use the above diagram to help you decide where to set up a WordPress website on your domain)

Basically, you have two choices:

  1. Replace your existing site with a WordPress website, or
  2. Keep your existing site and add a WordPress blog. This blog will then be expertly configured and used to drive traffic to your main website.

Practical Tips

If you choose to keep your existing web site and add a WordPress-driven blog, make sure to use the self-hosted version of WordPress, which requires a domain name and web hosting, but allows you to fully configure your blog’s settings and customize the design and style of your existing site using a closely-matching WP theme.

To use WordPress as your main site, install the software in the “root” folder of your domain (i.e. www.mydomainname.com).

If you have an existing website, then you will want to install WordPress in a subfolder of your domain, e.g. www.mydomainname.com/blog (you can name the subfolder whatever you want).

If you already have an existing site that you don’t want to delete or replace with a WordPress site, you can choose to set up your WordPress site or blog on an entirely different domain.

This way:

  • mydomainname.com – goes to your existing website
  • myotherdomain.com – goes to your WordPress site

Once you have set up your WordPress site, the next step is to configure it. This step is covered in the next article in the WordPress Traffic Blueprint series.

WordPress Web Site Traffic Blueprint Part 2 - A Complete Guide To Generating More Website Visitors For Your Business Automatically With WordPress

This is the end of Section Two

To read more, click on the link below:

Info

This tutorial is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-driven website or blog and proven web marketing methods.

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"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

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