Tag: Drive More Visitors To WordPress Site

Welcome to Part Five of our Web Traffic Blueprint article series, where we show you how to automate traffic to your site using the WordPress CMS.

So far, here is what we have covered in this article series:

In Part One, we provided an overview of the traffic automation process, and explained why using an expertly configured WordPress website or blog is the key to automating traffic to your website …

(With an expertly configured WordPress blog, all you have to do to generate traffic is post great content on a consistent basis!)

In Part 2, we focused on the setup phase. We helped you understand the best way to get started if you don’t have a web presence yet, how to set everything up if you already have a website, and what to do if your website was built using WordPress.

(In Part two we show you where to set up a WordPress site on your domain)

In Part 3, we look at configuring the system. We explained how to configure all the settings that affect your site’s traffic-getting ability …

(In Part 3 we explain how to configure hosting settings, WordPress settings, and external settings that can affect your website’s ability to generate traffic automatically)

In Part Four, we explained how to set up various plugins that can help drive visitors automatically to your site when you begin to add new content on a regular basis.

(Publish content one-time, automate the rest!)

In this article, we look at ways to optimize your traffic with a number of different tools and methods.

WordPress Web Traffic Automation System – Traffic Optimization Systems

In addition to having an expertly configured WordPress website, the key to generating successfully on a consistent basis is having a clear business vision, careful digital planning, and great systems in place.

(Generating consistent traffic is the product of having a clear business vision, planning, and excellent systems)

Let’s review briefly the systems that will help you grow and manage your traffic.

These include:

• Marketing Systems – How you create new traffic for your business.
• Technical Systems – How you ensure that your digital presence remains optimized for receiving traffic.
• Business Systems – The systems and processes used to manage and respond to traffic.

(Systems help you grow and manage your web traffic)

Let’s review the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and strategies used to create traffic for your website. Your online marketing systems can be tested by asking questions such as:

• What is your content marketing strategy?
• What resources and portion of your budget will you assign to these marketing channels?
• Who will create your content, sales funnels, and run your marketing campaigns?
• How will you measure the results of your online marketing campaigns?

During the setup and configuration phase, you would have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising to help generate some data, such as the keyword phrases people are searching online to find your website, which you can use to create content better targeted to your audience.

Technical Systems

Your technical systems and processes keep your online presence up and running for receiving new traffic. There’s no point driving traffic to your site if your site is down or your pages are taking a very long time to load.

Your systems include handling technical areas like webhosting, site maintenance and support, installing and updating new applications (e.g. plugins), integration, customization, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who will look after my server?
• Who looks after my website and keeps my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if problems arise?

Many potential issues can be minimized if your website planning and setup and configuration phases have been done correctly. As with all technology, however, you should expect problems. You will need the right technical systems in place to handle these.

Business Systems

Your business systems and processes help you manage and respond to the influx of traffic. This includes:

• Communication systems
• Resources management – human, financial
• Handling sales inquiries
• Order fulfillment
• Customer training/service
• etc.

If you plan to outsource your digital marketing and technical services, then you will need to put good systems in place to manage all outsourcing.

WordPress Web Traffic Automation Blueprint – Traffic Optimization

With clear business objectives and great systems in place, all you need to do is focus on how to grow a “traffic loop”.

Let’s walk through an example of how to implement, optimize, and further automate a traffic loop. Take a look at the chart below …

(Traffic loop)

Increase Reach & Visibility Online

Step 1 of the process is to increase visibility for your website or blog.

Useful Tips & Ideas

• Your expertly configured WordPress site will allow you to automatically distribute your content to places like Facebook, Twitter, GooglePlus, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
• As mentioned earlier, investing in some paid advertising can help you generate data, which you can use to create content targeted specifically to your audience’s needs.
• Repurpose your content to leverage the power, appeal, and reach of different media formats.
• Continue learning about ways to attract more website traffic using methods like Facebook, banner ads, cross promotions, etc.

Tools And Methods

See earlier sections of this article series for a number of excellent tools, plugins, and strategies we’ve already covered to help you reach more potential users.

Also, ask us about WordPress plugins that allow you to easily add the following to your website or blog:

• Share your posts online,
• Run contests, offer discounts or downloads for likes/shares,
• Display user generated content, feeds, etc.
• Distribute content online in other media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority And Credibility

Getting more content out there is a great first step, but to make this more effective, your content also needs to be building authority and credibility with visitors.

Publishing better quality content improves your chances of getting more shares and views and hence more visitors.

Traffic Optimization Ideas

• Focus on creating content that adds value to your audience and that showcases your expertise. This includes content that educates and informs readers, training content, case studies, adding testimonials, etc.
• Consider publishing a special report that you can sell or distribute online (e.g. sell on on the Amazon Kindle store.

Plugins, Tools, & Strategies

If you need great content ideas for your web site, then subscribe to our FREE email training course on content marketing here:

Also, if you haven’t already, contact us to learn more about plugins that allow you to easily add the following to your website or blog:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Recognition

Grow Influence And Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by growing a list or starting an online forum, community, or even your own social site.

With “Traffic On Demand,” most of your traffic will come from an audience of customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate new traffic with a single post or email.

Traffic Ideas

• Encourage commenting and discussions on your site.
• Add an email newsletter and encourage people to subscribe.
• Add a paid, free, or ‘freemium’ membership site, online forum, or social community.
• Start or join an online group on LinkedIn/Facebook.

Tools & Methods

Many solutions and plugins are available that can help grow your influence and improve engagement. For example:

• Autoresponders (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums and Social Communities (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs & Provide Solutions

By taking advantage of incoming traffic to discover what problems your users are trying to solve, you should have no problem coming up with ideas for new services, products, and solutions, all of which can provide you with new opportunities for generating additional web traffic.

Useful Tips & Ideas

• Create a free or paid online training program.
• Consider publishing a PDF guide that can be sold or distributed online.
• Add an e-commerce store to your site.

Tools And Strategies

If you plan to provide solutions online (as opposed to just providing information), then some of the more useful plugins you may want to consider adding to your website include:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• Learning Management Systems (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new traffic opportunities.

You should have already installed an analytics program (e.g. Google Analytics) on your website. Make sure you also learn how to interpret the data.

WordPress Traffic System – Summary

Once you implement the above strategies, all you have to do is rinse and repeat, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider adding some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as required to build authority and credibility, and also to improve engagement with users,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, now you have a blueprint that will help you drive more traffic automatically to your WordPress web site and build a more successful business online.

***

***