Tag: Drive More Visitors To WordPress Site

Welcome to Part 5 of our Web Site Traffic Blueprint article series, where we show you how to create an automated traffic machine using WordPress.

So far, here is what we have covered in this article series:

In Part 1 of this series, we explained why using an expertly configured WordPress website or blog is the key to generating automated web traffic …

(With an expertly configured WordPress website, all you have to do is publish web content regularly to automatically attract more web traffic!)

In Part Two, we discuss the setup phase. We help you understand the best way to start if you don’t have a website yet, how to set everything up if you already have a site, and what to do if your website was built using WordPress.

(In Part 2 we show you where to set up a WordPress web site on your domain)

In Part 3, we discussed the configuration phase. We explained how to configure webhosting settings, WordPress settings, and external settings that affect your website’s ability to generate traffic automatically …

(In Part Three you learn how to configure all the settings (hosting, WordPress and external) that affect your website’s traffic-getting ability)

In Part Four, we discussed ways to automate the traffic system with different WordPress plugins.

(Publish content once, automate the rest!)

In Part 5 of the WordPress web traffic automation blueprint series, we look at ways to optimize traffic to your website with different tools and methods.

WordPress Traffic System – Traffic Optimization Systems

In addition to getting your WordPress website expertly configured, the key to generating high-quality traffic consistently is having a well-defined business vision, great digital planning, and great systems and process in place.

(Generating consistent traffic is the product of a business vision, planning, and great systems)

Let’s review briefly the systems that will help you grow and manage this traffic.

These include:

• Marketing Systems – The processes and methods used to create new traffic for your business.
• Technical Systems – The systems used to keep your online presence optimized for receiving traffic.
• Business Systems – The systems used to manage and respond to traffic.

(Systems help you grow, automate, optimize, and manage your web traffic)

Let’s review the importance of the above systems briefly:

Marketing Systems

Your marketing systems consist of the processes and methods used to drive new traffic to your business. Your marketing systems can be tested by asking questions such as:

• What channels do you plan to use to drive new traffic (e.g. blogging, facebook advertising, video marketing, etc)?
• What resources and portion of your marketing budget will you apportion to these channels?
• Who will create your content, sales funnels, and run your marketing campaigns?
• How will you test and measure the results of your campaigns?

During the setup and configuration phase, you should have installed an analytics program (e.g. Google Analytics). If you’re just starting out, you may want to consider investing in some paid advertising (e.g. pay-per-click ads) to help generate some initial actionable data, such as the keyword phrases people are searching online to find your website, which you can use to create web content targeted specifically to your audience’s needs.

Technical Systems

Your technical systems ensure that your online presence remains operating efficiently for receiving new traffic. There’s no point driving traffic to your site if your site is constantly down or your web pages take too long to load.

Your systems need to be able to adequately handle technical areas like webhosting, site maintenance and support, installing and updating software (e.g. plugins), customization, integration, troubleshooting, etc.

You can test your technical systems by questions such as:

• Who is looking after my server?
• Who looks after my website and keeps my site maintained and up-to-date?
• Who will fix errors, troubleshoot problems, provide technical support and advice, etc. if you experience difficulties?

Many potential issues can be minimized if your website planning and setup and configuration phases have been completed correctly. As with all technology, however, you can expect to face problems. Your technical systems need to be able to handle these.

Business Systems

Your business systems help you manage new traffic. These include:

• Communication systems
• Resources management – human, financial
• Handling sales inquiries
• Order fulfillment
• Customer service/training
• etc.

If you intend to outsource your digital marketing and technical services, then make sure you also implement good systems for managing all outsourcing.

WordPress Web Traffic Automation Blueprint – Traffic Optimization

With clear business objectives and great systems in place, all you need to focus on is how to implement your “traffic loop”.

Let’s go through an example of implementing, optimizing, and automating a traffic loop. Take a look at the diagram below …

(WordPress can help implement, automate, and optimize your traffic loop)

Increase Reach And Visibility Online

Step 1 of the process is to increase visibility for your business and website.

Useful Tips And Ideas

• An expertly configured WordPress site allows you to automatically distribute your content to sites like Facebook, Twitter, LinkedIn, etc. The easiest way to increase your reach and visibility online, therefore, is to simply publish more content online.
• As mentioned earlier, investing in some paid advertising can help you generate some initial data, which you can use to create content targeted specifically to your audience’s needs.
• Repurpose your content to leverage the power and reach of different media formats.
• Continue learning about ways to drive visitors using methods like Facebook ads, YouTube, email, etc.

Tools & Methods

See previous sections of this article series for a number of excellent plugins, tools, and strategies we’ve already covered to help you reach more members of your target audience.

Also, look for plugins that let you easily add the following to your site:

• Share your posts online with others,
• Run contests, offer discounts or downloads for likes/shares,
• Display user generated content, feeds, etc.
• Publish and distribute content online in various media formats (e.g. videos, PDF guides, audio, etc.)

Build Authority & Credibility

Getting more content out there is great, but to make this activity more effective, your content needs to be building authority and credibility with your audience.

Publishing authoritative content improves your chances of getting it shared on other sites and viewed by more people and hence more traffic.

Useful Tips And Ideas

• Create and publish content that will add value to potential users and showcase your expertise. This includes content that informs and educates readers, training content, user reviews, adding testimonials, etc.
• Consider publishing an e-book that can be sold or distributed online (e.g. sell on Clickbank.

Tools, Plugins, And Strategies

We have created a detailed course on content creation that you can plug into at no cost here:

Also, contact us to learn more about plugins that let you easily add the following to your WordPress website:

• Legal Pages
• Testimonials
• Customer Support (e.g. Helpdesk, Live Chat, etc.)
• Ratings
• User Reviews
• Badges/Certificates Of Trust

Grow Influence & Engagement

At some point, you may want to consider developing “traffic on tap.” You can do this by growing a list or starting an online group.

With “Traffic On Tap,” most of your traffic will come from an audience of existing customers or subscribers – people who already know you and trust you. Your influence and credibility can be used to generate traffic with every blog post you publish or broadcast you send out.

Tips

• Encourage visitors to leave comments and start discussions on your site.
• Add an autoresponder newsletter and encourage people to subscribe.
• Add a free or paid membership site.
• Create or join an online group on Facebook/LinkedIn.

Tools, Plugins, & Methods

There are many solutions and WordPress plugins that can help grow your influence and improve user engagement. For example:

• Autoresponders (e.g. Aweber, GetResponse, etc.)
• Contact Forms, Live Chat
• Forums and Discussion Groups (e.g. bbPress, BuddyPress)
• Polls & Surveys
• Webinars (e.g. Webinar JEO)
• Comment sharing
• Add media, video galleries, etc.

Identify Needs & Provide Solutions

By taking advantage of incoming traffic to listen to what problems your visitors are trying to solve, you should have no problem coming up with ideas for new solutions, all of which can provide you with new opportunities for generating new streams of web traffic.

Useful Tips & Ideas

• Consider creating a free or paid online training program.
• Publish a training guide that can be sold or distributed online.
• Add e-commerce to your business.

Tools, Plugins, & Strategies

If you plan to provide products, services, and solutions online (as opposed to just providing information), see other posts on this site to learn more about plugins that let you easily add the following to your site:

• Membership Sites (e.g. Wishlist Member, S2 Member, etc.)
• e-Learning Courses (e.g. Courseware)
• Event Registrations (e.g. EventEspresso)

Analyze Data & Feedback

The final step of the process is to collect and analyze data. By learning to interpret data gathered from existing traffic, you can discover new traffic opportunities.

You should already have installed an analytics tool (e.g. Google Analytics) on your site. Make sure you also learn how to interpret the data.

WordPress Web Traffic Blueprint – Summary

Once you implement the above strategies, all you have to do is repeat the same process, fine-tuning and refining your methods as you go to grow your traffic and improve your results.

In summary:

• Start with an expertly configured WordPress site backed by good marketing, technical and business systems,
• Implement a content marketing strategy (consider also investing in some paid advertising to drive initial traffic and generate useful data) to increase your reach and visibility online,
• Add plugins, list-building strategies, and other methods as necessary to build authority and credibility, and also to improve engagement with visitors,
• Promote any new solutions, products or services using your existing channels and strategies to generate additional streams of traffic,
• Analyse your data and your results, automate your processes wherever possible, and begin the cycle again.

Hopefully, this article has given you a blueprint that will help you automate and optimize the process of driving traffic to your web site and get better results online.

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