Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

Get Thrive Leads for WordPress

17+ WordPress Plugins For Improving Your Medical Or Health WebsiteIn Part 1 of this article on ways to improve your medical or health business web presence, we provided practical tips and suggestions on the following areas:

  • Challenges Medical Services Face Online
  • Opportunities For Health Providers
  • Basic Website Pages
  • Improving Your Content

In Parts 2 & 3, we explore more ways to grow your medical business online.

Areas covered include:

  • Ways Of Improving Web Traffic
  • Tips For Generating Leads & Enquiries
  • Improve Search Engine Optimization, Improve User Engagement And Generate More Visitors To Your Website With WordPress Plugins

Important Info

To learn more about WordPress plugins and themes, see these articles:

Note: Medical and health plugins are listed in this section. Health and medical themes are listed in Part Three.

Tips For Improving Web Traffic

Web traffic is vital to your business growth. This section discusses WordPress plugins that can help improve search engine optimization, increase user engagement and increase web traffic generation.

Optimizing Your Site For Search Engines (SEO)

There are lots of ways that WordPress helps improve SEO:

  • Search Engine-Friendly URLs – WordPress lets you set the permalinks to use the title of the post.
  • Post Tags – WordPress lets you specify the keywords that you want your article pages to be indexed by in the search engines.
  • Categories – Create categories for archiving and organizing your content.
  • Excerpts – Set descriptions for your posts that will show to search engine users.
  • Images – add search-optimized titles to your images for better search results.
  • Internal Linking – WordPress has a built-in feature that lets you easily link your content to other posts and pages
  • Post Notification – Set up your site to automatically notify (ping) other search directories as soon as a new post is published on your website.

Improve Search Engine Optimization, Increase User Engagement And Drive More Visitors To Your Site With Plugins

As well as the built-in features of WordPress, there are many WordPress plugins that improve SEO, increase engagement and drive more traffic to your business.

For example, here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other WordPress plugins you can use to improve your medical or health site’s SEO, increase user engagement and drive more visitors to your business are to add a forum, newsletters, commenting, and social sharing. Here are some plugins that can help (many of the plugins described below can be downloaded at no cost):

  • BuddyPress – This free WordPress plugin can be used to run a social networking community on your website, with member profiles, activity streams, messaging, user groups, and more.
  • bbPress – Run your own online community forum on your website.
  • E-Newsletter – Use this plugin to send professional email newsletters, track results and manage subscribers from your WP dashboard.
  • Disqus – Power discussions and helps to increase user engagement on your website.
  • Floating Social – Use this plugin to add social sharing features on your website or blog.

WordPress users can easily add social sharing features to their site using free or inexpensive plugins

(You can easily add social sharing features to your site using free or inexpensive plugins)

Ways To Generate More Leads & Enquiries Using WordPress

In this section we discuss ways to improve your sales and generate leads and enquiries.

Add An Email Newsletter

Adding an email newsletter is a great way to retain and grow your readership. Adding newsletters] provides several benefits and advantages including:

  • Sends targeted traffic
  • Keeps readers from forgetting about you
  • Provides useful information and advice
  • Provides a targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Increases engaging with users
  • Provides you with additional opportunities for subscribers to share your content

A proven strategy for attracting subscribers to your newsletter is to provide high value content and give users something valuable for free in exchange for their personal details. This can be a useful report, checklists for improving health, fitness and well-being, access to fitness applications, discount vouchers, membership access to videos, contests, etc.

Contact Forms

A contact form makes it easy and simple for prospective clients to get in touch with you. Contact forms also let visitors report problems, ask questions to specific departments, request quotes, give suggestions and more.

A contact form provides a number of benefits, like:

  • Reducing spam
  • Set up automated responses
  • Giving you control over what is sent to you
  • Allows you to keep your email address private
  • They can be added to any page or post
  • Improves the professional look of your site
  • Convenience for users

A popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7 Plugin)

This free contact form plugin allows you to insert multiple contact forms to your posts and pages, customize the forms and the mail contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is supported.

Something else to consider if you are setting up a website for a health clinic or medical center is to add sections to your contact form so prospective clients can choose the practitioner they want to contact. This will help get their message to the right recipient.

Provide Maps

Adding a map to your site helps your visitors and clients find you.

Adding maps, such as Google Maps to your site also provides users with many benefits, such as:

  • A map increases local SEO
  • Allows customers to better plan their visits or appointments
  • Displays location of events

Maps help your visitors and clients find you

(Adding maps helps your visitors and customers find you)

Some of the most popular map plugins for WordPress include:

WordPress Plugins That Can Improve SEO, Increase User Engagement And Increase Traffic Generation

Health Services – WordPress Plugins

WordPress lets you add a number of plugins to your site to immediately add a range of functional tools for visitors. Here are just some of these:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar WP Plugin)

The Booking Calendar plugin allows you to add online booking services to your site. Booking Calendar is well supported and has an intuitive interface. It is suitable for a wide range of uses, e.g. dental practices, specialists, health spas, booking yoga classes, etc.

Booking Calendar - Overview

(Booking Calendar – Overview)

This plugin works out of the box. Website visitors can check the availability of services and book appointments online quickly and easily. Administrators and visitors receive booking confirmations. The plugin also lets you add a calendar or booking form to your site’s sidebar, and offers multi-language support. A premium plugin version with additional features and functionalities is also available.

For more details, go here}:

Event Espresso – Event Manager & Ticketing Registration Software For WordPress

Manage Event Registrations Via The Web With Event Espresso For WordPress

(Manage Your Events Online With Event Espresso WP Plugin)

If your business involves running medical or health seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration software allows you to easily create multiple events and start processing registrations in a few minutes

Event Espresso

(Event Espresso)

Event Espresso is a flexible and feature-packed software that gives you full control of the event registration management process.

To learn more about Event Espresso, refer to this article:

Calculator Pro Calculators

Calculator Pro Calculators WP Plugin

(Calculator Pro Calculators – WordPress Plugin)

Calculator Pro Calculators is a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. It supports internationalization

Most of the calculators aren’t specifically designed for health or medical applications, but there are many you can use, including the following:

  • Body Statistics – e.g. Blood Alcohol Calculator, Frame Size Calculator, Lean Body Mass Calculator, Ponderal Index Calculator, Skinfold Body Fat Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, RMR Calculator, Calories Burned Swimming Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Blood Sugar Converter Calculator, Pace Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Water Intake Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form WordPress Plugin)

This plugin lets you create forms with dynamically calculated fields to display the calculated values, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

The plugin is also available in a premium version with many more features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WP Plugin

(Weight Loss Tracker WordPress Plugin)

This free plugin lets logged-in users record their weight on given dates. The results are then shown in a graph and table.

Weight Loss Tracker - Graph

(Weight Loss Tracker WP Plugin – User Graph)

The plugin allows users to input target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator

Simple Body Mass Index Calculator

(Simple BMI Calculator Widget WP Plugin)

This free plugin installs a widget on your website that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are a number of other plugins you can look at that perform similar functions:

  • BMI BMR Calculator  A BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator that displays BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by inputting their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin For WordPress

(Drug Interaction Data – WordPress Plugin)

Drug Interaction Data retrieves and displays drug information, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data WP Plugin - Information Screen

(Drug Interaction Data Plugin – Results)

Drug information can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts WP Plugin

(PubMed Posts Plugin)

This plugin adds a dashboard widget that lets you publish content to your site from PubMed articles, plus a search function that helps visitors find posts with specific data. A content editor is also included.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin For WordPress)

The MJM Clinic Plugin can be used to add functionality to medical and health care related websites, such as inserting service pages with booking forms, related health conditions, clinic locations, create service listings and more.

For more details, go here}:

Treato WordPress Plugin

Treato Plugin

(Treato WP Plugin)

This plugin lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search a vast drug database and see what patients are saying about different drugs.

Treato gathers and analyzes patient experiences from medical forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about side effects, drug comparisons, which drugs people feel work, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Concierge Plugin For WordPress

(HealthTap Concierge Plugin For WordPress)

HealthTap Concierge allows consumers to consult with doctors via text chat or HD video from any mobile device, computer, or smartwatch.

With HealthTap Concierge installed on your WordPress website, your site visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then select a doctor, chat using video or text, or send questions.

For more details, go here}:

Trend MD

Trend MD - WordPress Plugin

(Trend MD)

The TrendMD plugin will add the TrendMD recommendations widget to your WordPress site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin

(WP Nutrition Facts)

WP Nutrition Facts lets you insert a nutrition facts table into your pages and posts, allowing your site visitors to learn about the nutrient content of food and make more informed food choices towards healthy eating goals.

WP Nutrition Facts WordPress Plugin - Label Creation

(WP Nutrition Facts – WordPress Plugin – Custom Post Type Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin For WordPress

(WP Ultimate Recipe Plugin)

If you own a health-related website that provides diet and nutrition or healthy eating information, a great way to add engaging content to your site is to add great recipes.

Plugins like WP Ultimate Recipe let you easily publish healthy and delicious recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Publish search optimized recipes that site users can print, save and review.
  • EasyRecipe – EasyRecipe makes entering recipes on your site easy with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting and preview button, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. The plugin also provides a number of additional features, including SEO and Google Recipe View formatting.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials – WordPress Plugin)

This plugin allows you to display fitness & wellness testimonials, reviews and case studies, before and after photos, etc. on your fitness site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images Plugin

(Exercise Images Plugin)

Exercise Images by Everkinetic lets you display a database of exercise illustrations inside your web content.

Exercise Images by Everkinetic Plugin For WordPress - Image Database

(Exercise Images by Everkinetic – WordPress Plugin – Image Database)

For more details, go here}:

In the next section of this guide, we look at themes that are suitable for health and medical businesses.

How To Build And Grow A Medical Services And Health Clinic Web Presence Successfully

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This is the end of section 2 of this guide on ways to build your medical or health web presence.

To keep reading, click this link:

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