Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

16+ WordPress Plugins That Can Grow Your Health WebsiteIn Part One of this guide on ways to grow your health or medical web presence, we provided in-depth information on the following areas:

  • Online Challenges For Health Services Providers
  • Opportunities For Health And Medical Services Practitioners
  • Improving Your Website Pages
  • Tips For Improving Your Content

In Parts 2 & 3, we continue looking at more ways to grow your health-related services online.

Areas covered in this (and the following section) include:

  • Ways To Improve Traffic With WordPress
  • How To Generate Leads & Enquiries
  • WordPress Plugins That Can Improve Search Engine Optimization, Improve User Engagement And Generate More Visitors

Important

For more information about WordPress plugins and themes, see these articles:

Note: Plugins are covered in this section. Medical and health-related themes are covered in Part Three.

Improving Web Traffic

Web traffic is vital to your online business growth. In this section we explore ways to help you improve your web traffic.

Optimize Your Site For SEO

There are lots of ways that WordPress helps optimize your health or medical website for search engines:

  • SEO-Friendly – configure the permalinks to use the title of the post.
  • Post Tags – WordPress lets you choose the keywords that you want search engines to index your article pages for.
  • Post Categories – Create SEO-friendly categories for keeping your content organized and easy to find.
  • Post Excerpts – WordPress lets you compose the description for your posts that visitors will see in the search engine results.
  • Images – add search-optimized titles to your images for improved search engine results.
  • Internal Linking – WordPress provides a built-in feature that allows you to easily create internal links
  • Pinging – Configure your site to automatically notify other sites and directories immediately upon publishing a new post on your website.

Improving Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins

In addition to the built-in features of WordPress, the WP development community makes available quite a number of plugins that improve your website’s SEO, increase engagement and drive more traffic to your business.

For example, here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your website's SEO

(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your website’s SEO)

Other things you can do to improve your site’s SEO, increase user engagement and drive more visitors to your site are to add a forum, newsletters, commenting, and social features. Here are some more WordPress plugins that can help:

  • BuddyPress – Run an online social networking community on your website, with member profiles, user groups, activity streams, messaging, and more.
  • bbPress – This free WordPress plugin can be used to set up your own discussion forum on your site.
  • E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WP dashboard, without a 3rd party subscription.
  • Disqus – This plugin lets you power discussions and increases user engagement on your website.
  • Floating Social – Easily add social buttons and features that allow visitors to share your content online on your website or blog.

WordPress users can easily add social sharing to their website using WordPress plugins

(WordPress users can easily add social sharing buttons to their site with free or inexpensive WordPress plugins)

Generate New Leads & Enquiries Using WordPress-Based Tools

Let’s discuss now how to improve sales and generate new leads and enquiries.

Provide A Newsletter

Adding an email newsletter is an excellent way to build a list of subscribers. It] provides a number of benefits and advantages including:

  • Drives targeted traffic to your website
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates
  • Provides you with a targeted marketing channel
  • It’s a way to provide special services or products to a select audience
  • Increases user engagement
  • Provides additional ways for subscribers to share your content

An effective strategy for attracting newsletter subscribers is to provide them with information of high value and give them free gifts in exchange for their personal details. This could be a time-saving guide, tips for improving general health and fitness, access to health tools, discount vouchers, membership access to subscriber-only content, contests, etc.

Contact Forms

Contact forms make it easy and simple for readers to get in touch with you. A contact form also lets visitors send feedback, ask questions to specific departments, ask for quotes, and more.

Contact forms provide many benefits including:

  • Reduces spam
  • Automated response
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Can be added to any post or page
  • Looks professional
  • More convenient for visitors

A popular contact form plugin for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 Plugin)

This free plugin is easy to install and set up and lets you add and manage multiple contact forms, customize your forms and the email contents, add fields, and more.

Contact Form 7 supports international languages, Ajax-powered submissions, CAPTCHA, spam filtering and so on.

Something to consider if you want to set up a website for a health center or medical clinic is to segment your contact form so prospective clients can choose the section of the practice they want to reach. This helps visitors get their message to the correct recipient.

Adding A Map

A map helps your visitors and customers find you.

Adding maps (e.g. Google Maps) to your website also provides users with a number of benefits, such as:

  • A map increases local SEO
  • Visitors can easily find you
  • Display location of events

Adding a map to your website helps your visitors and customers find you

(A map helps your visitors and clients find you)

Here are just some of the more popular plugins that let you embed, customize and display Google maps on your website:

WordPress Plugins And Themes For Improving Search Engine Optimization, Better User Engagement And Driving More Traffic

Health And Medical Services WordPress Plugins

WordPress lets you add a number of plugins to your website that will immediately make available a range of functional tools for visitors. Here are just some of these:

Booking Calendar

Booking Calendar WordPress Plugin

(Booking Calendar WordPress Plugin)

The Booking Calendar plugin lets you add appointment bookings to your site. It has an intuitive and user-friendly interface. It is suitable for a range health and medical consulting businesses, e.g. medical practitioners, surgical centers, massage therapists, booking yoga classes, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar Plugin For WordPress – Overview)

Booking Calendar works right out of the box. Website visitors can check availability of services you offer and make bookings easily. Administrators and visitors receive booking confirmations. The plugin is also widget-ready, and offers multi-language support. A premium version of this plugin with extra features and functionalities is also available.

For more details, go here}:

Event Espresso – Event Registration & Ticket Management

Manage Event Bookings Via The Web Using Event Espresso WordPress Plugin

(Manage Event Bookings Via The Web Using Event Espresso For WP)

If your business involves running health or medical seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration software enables you to easily create multiple events and begin processing online registrations literally in minutes

Event Espresso

(Event Espresso – Event Manager & Ticketing Registration System For WordPress)

Event Espresso is a flexible and feature-packed plugin that gives you full control over your event registration management process.

If you want to learn more about Event Espresso, see this article:

Calculator Pro Calculators

Calculator Pro Calculators WordPress Plugin

(Calculator Pro Calculators Plugin)

This is a free collection of over 400 calculators. You can embed these into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t specifically designed for health-related use, but there are many you can include in your website, including:

  • Body Statistics – e.g. Body Fat Calculator, Fat Calculator, Katch-Mcardle BMR Calculator, Metric BMR Calculator, WHtR Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, RMR Calculator, Calories Burned Swimming Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Advanced One Rep Max Weight Lifting Calculator, Blood Donation Calculator, Pregnancy Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Macronutrient Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin For WordPress

(Calculated Fields Form)

The Calculated Fields Form plugin is useful for creating forms that perform single and complex calculations, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And many more

A premium version of this plugin with many extra features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker Plugin For WordPress)

Weight Loss Tracker is a simple WordPress plugin that lets users record their weight on given dates. The data is then shown in a graph and table.

Weight Loss Tracker Plugin For WordPress - Graph

(Weight Loss Tracker WP Plugin – Graph)

The plugin allows users to enter target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator WordPress Plugin

(Simple Body Mass Index Calculator – WordPress Plugin)

This simple plugin lets you add a widget to your website that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are additional plugins you can use to perform similar functions:

  • BMI BMR Calculator  A mobile-friendly Body Mass Index and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer (site administrator).
  • BMI / IMC Calculator  A simple calculator that displays your site visitor’s BMI
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, based on age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WP Plugin

(Drug Interaction Data Plugin)

Drug Interaction Data Plugin for WordPress can be used to display drug information, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data - WordPress Plugin - Database Results

(Drug Interaction Data Plugin For WordPress – Database Results)

Information about drugs can be displayed inside your posts and pages, or as a widget on your blog sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to the standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts

(PubMed Posts Plugin For WordPress)

This plugin adds a dashboard widget that lets you crate posts from PubMed articles, plus a search function that finds posts with specific article data. A basic content editor is also included with the plugin.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic

(MJM Clinic WordPress Plugin)

This plugin can be used for medical and health care related websites. It lets you add service pages with booking forms, locations, provide related health conditions, assign case studies, link  indication tags to services, etc.

For more details, go here}:

Treato

Treato Plugin

(Treato Plugin For WordPress)

This plugin lets you add a sidebar widget that allows your site visitors to search a vast drug database and read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences from online forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about the side effects of 26,000+ medications, drug comparisons across 14,000+ medical conditions, which drugs people feel work, and more, from over 2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Concierge

(HealthTap Concierge – WordPress Plugin)

HealthTap Concierge allows visitors to locate and book a virtual consult with real doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, personal computer, even smartwatch.

With HealthTap Concierge installed on your site, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then select a doctor, chat using text or video, or send questions and get answers via the service.

For more details, go here}:

Trend MD

Trend MD Plugin For WordPress

(TrendMD Plugin)

This plugin adds the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts - WordPress Plugin

(WP Nutrition Facts Plugin)

This free plugin lets you insert a nutrition facts table into your posts, pages and custom post types, allowing your visitors to learn about the nutrient content of food and make more informed food choices towards healthy eating goals.

WP Nutrition Facts WordPress Plugin - Creating Nutritional Facts Labels

(WP Nutrition Facts WordPress Plugin – Create Nutritional Facts Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe – WP Plugin)

If you run a health-related website that provides nutrition or healthy eating advice, a great source of content that will engage your readers is to add great recipes.

A plugin like WP Ultimate Recipe lets you easily publish healthy recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Publish recipes that readers can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily add recipes to your site with features like cut & paste, plain text recipe auto conversion, live custom formatting, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. The plugin also provides a number of additional features, including SEO and Google Recipe View formatting.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials Plugin For WordPress)

The Awesome Fitness Testimonials plugin lets you showcase fitness & wellness testimonials, reviews and case studies, before and after photos, etc. on your site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images by Everkinetic Plugin For WordPress

(Exercise Images WP Plugin)

The Exercise Images plugin lets you add a database of exercise illustrations to your website.

Exercise Images - Database

(Exercise Images by Everkinetic WP Plugin – Image Catalog)

For more details, go here}:

In part 3 of this detailed guide, we take a look at themes for medical businesses.

How To Build And Grow Your Health Services Online

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This is the end of part two.

Click here to continue:

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)