Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

19+ WordPress Plugins For Improving Your Medical BusinessIn Part One of this comprehensive guide on ways to build your medical or health web presence, we provided practical tips and suggestions on the following topics:

  • Challenges Health & Medical Businesses Face Online
  • Opportunities For Health Businesses In The Digital Economy
  • Your Website Pages
  • Improving Your Web Content

In Parts 2 and 3, we discuss more ways to grow your health or medical-related business online.

Areas covered include:

  • Improve Web Traffic With WordPress
  • Generating Leads & Enquiries
  • Improve SEO, Improve User Engagement And Increase Web Traffic Generation With Plugins

Useful Information

To learn more about WordPress plugins and themes, go here:

Note: Plugins are covered in this section. Medical and health-related themes are covered in Part 3.

Grow Your Medical Practice Website – How To Improve Your Business Online Using WordPress Plugins and Themes

Your web traffic is a vital part of your online business growth. In this section we explore ways to help you improve your web traffic.

Optimize Your Website For Search Engines (SEO) Using WordPress

There are loads of ways that WordPress helps optimize your health website for search engines:

  • URLs – Set the permalinks to use the title of the post.
  • Post Tags – WordPress lets you choose the keywords that you want your articles to be indexed for in the search engines.
  • Categories – Add search engine-friendly categories for archiving and organizing your content.
  • Post Excerpts – WordPress lets you compose an excerpt that will display in search results.
  • Images – add search-optimized titles to your content images for better search results.
  • Content Linking – WordPress has a built-in feature that lets you easily create internal links for better indexing of pages
  • Pinging – WordPress can be configured to automatically notify (ping) other sites and directories immediately upon publishing new content on your website.

WordPress Plugins That Can Help Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation

As well as the built-in features of WordPress, the WordPress developer community makes available various plugins that will improve SEO, increase engagement and drive more visitors to your website.

For example, you can use the plugins below to improve your SEO:

Use a plugin like Yoast SEO to improve your SEO

(A plugin like Yoast SEO can improve your website’s SEO)

Other WordPress plugins you can use to improve your health-related site’s SEO, increase user engagement and drive more traffic to your business are to add a forum, newsletters, comments, and social sharing. Here are a few powerful WordPress plugins that can help:

  • BuddyPress – This free WordPress plugin allows you to set up your own social community on your website.
  • bbPress – Run your own discussion forum on your website.
  • E-Newsletter – Send professional email newsletters, track results and manage subscribers from your WP site.
  • Disqus – use this plugin to power discussions and helps to increase user engagement on your site.
  • Floating Social – Use this WordPress plugin to add social buttons and features that allow visitors to share your content online to your website or blog.

WordPress users can easily add social sharing features to their website with WordPress plugins

(WordPress users can easily add social sharing features to their website using WordPress plugins)

Tips For Generating New Leads & Enquiries Using WordPress

Let’s now discuss how to improve your sales and generate more leads and enquiries.

Providing An Email Newsletter

Adding an email newsletter is a great way to retain and grow your readership. It provides many benefits including:

  • Drives targeted traffic
  • Keeps readers from forgetting about you
  • Keeps readers updated
  • Provides a targeted marketing channel
  • Allows you to offer special services or products to a select audience
  • Increases user interaction
  • Provides additional ways for subscribers to share your content

An effective way to entice visitors to subscribe to your newsletter is to provide high value information and offer users free gifts or bonus items in exchange for their personal details. This could be a time-saving guide, tips for improving health, fitness and nutrition, access to health applications, discount coupons, access to courses, podcasts, etc.

Provide Contact Forms

A contact form provides an easy and simple way for prospective customers to get in touch with you. A contact form also allows readers to raise concerns, contact specific departments, request a quote, and more.

Contact forms provide a number of benefits including:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • Contact forms can be added to any page or post
  • Improves the professional look of your site
  • Is convenient for site visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 Plugin For WordPress)

This free contact form plugin is easy to install and configure and lets you create and manage multiple contact forms into any page or post, customize the forms and the email contents, add fields, and more.

International languages, Ajax-powered submitting, CAPTCHA, and spam filtering is also supported.

Another feature you may want to consider if you are setting up a website for a medical center is to segment your contact form so prospective clients can choose the section of the clinic they are contacting you about. This helps get their message to the correct department.

Provide Maps

A map helps your visitors and customers find you.

Adding maps (e.g. Google Maps) to your WordPress site also provides users with a number of benefits, such as:

  • Maps increase local SEO
  • Helps visitors find you easily
  • Show location of events

Adding a map to your site helps your visitors and clients find you

(Adding a map to your site helps your visitors and clients find you)

Below are some of the more plugins that let you embed, customize and display maps on your website:

WordPress Plugins For Improving SEO, Increasing User Engagement And Traffic Generation

Plugins For WordPress

WordPress makes available a number of plugins you can add to your site that will immediately add a range of functional tools for visitors. Here are just some of the plugins you can choose from:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar Plugin)

This plugin allows you to add online bookings to your site. This plugin has an intuitive interface and flexible functionality. It is suitable for a range medical and health consulting uses, e.g. dental practices, physicians, alternative therapists, booking patient appointments, etc.

Booking Calendar Plugin - Overview

(Booking Calendar Plugin – Overview)

This booking reservations plugin works out of the box. Your website visitors can check the availability of services and book appointments easily. Site administrators and visitors receive email notifications. Booking Calendar is also widget-ready, and offers multi-language support. A premium plugin version with many more features and functionalities is also available.

For more details, go here}:

Event Espresso – Event Manager And Ticket Registration Plugin For WordPress

Manage Bookings And Registrations Via The Web Using Event Espresso Plugin For WP

(Manage Event Bookings Via The Web With Event Espresso Plugin For WordPress)

If you run health events, then you need a plugin like Event Espresso.

The Event Espresso online event registration WordPress plugin lets you easily create your event and start receiving bookings literally in a few minutes

Event Espresso - WordPress Event Manager & Ticketing Registration Software

(Event Espresso – WordPress Event Registration & Ticketing Management Plugin)

Event Espresso is a feature-rich application that gives you full control over your event registration management process.

To learn more about Event Espresso, see this article:

Calculator Pro Calculators

Calculator Pro Calculators Plugin For WordPress

(Calculator Pro Calculators)

Calculator Pro provides a free collection of 400+ calculators that you can display on your website and embed into your posts, pages, or sidebars using shortcodes. It also supports internationalization

Most of the calculators aren’t designed for medical-related use, but there are several you can use, including:

  • Body Statistics – e.g. Blood Volume Calculator, Child Height Calculator, Goal Weight Calculator, Ponderal Index Calculator, US Navy Body Fat Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Calculator, etc.
  • Fitness Tests – e.g. Astrand Test Calculator, Bruce Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Cigarette Savings Calculator, Pace Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. Carbohydrate Calculator, Water Intake Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator (kg), Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form Plugin)

Calculated Fields Form is great for creating dynamically calculated field forms, such as:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And more

The developers of this plugin also provide a premium version with many more features.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin

(Weight Loss Tracker – WordPress Plugin)

Weight Loss Tracker is a free WordPress plugin that lets users record their weight on given dates. The data is then shown in a graph and table.

Weight Loss Tracker Plugin - Graph

(Weight Loss Tracker Plugin For WordPress – Graph)

The plugin allows users to insert target weights and provides support for various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator Widget

Simple BMI Calculator Widget WP Plugin

(Simple Body Mass Index Calculator Widget – WordPress Plugin)

Simple Body Mass Index Calculator is a free WordPress plugin that lets you add a widget to your sidebar that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are a number of other WordPress plugins you can check out that perform similar functions:

  • BMI BMR Calculator  A mobile-friendly Body Mass Index and BMR calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that displays Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data

(Drug Interaction Data Plugin For WordPress)

Drug Interaction Data will retrieve and display information about drugs, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data - Database Results

(Drug Interaction Data Plugin For WordPress – Database Results)

Information about drugs can be displayed as a widget or inside your posts and pages. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts

(PubMed Posts Plugin For WordPress)

This plugin adds a dashboard widget that creates posts from PubMed articles, and a search function that locates posts with specific article data. A basic content editor is also included.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin For WordPress)

This plugin can be used for medical and health care related websites. You can add service pages with booking forms, multiple clinic locations, provide related health conditions, assign case studies, link  indication tags to services, etc.

For more details, go here}:

Treato

Treato - WordPress Plugin

(Treato Plugin For WordPress)

Treato lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your site visitors can search drugs and read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences written in online forums and blog posts, then aggregates the content to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about side effects, drug comparisons, which drugs people feel work, and more from over 2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap WP Plugin

(HealthTap Concierge)

HealthTap Concierge allows users to consult with doctors via text chat or HD video from any mobile device, computer, or smartwatch.

With With the HealthTap Concierge plugin installed, your site visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat over video or text, or send the doctor their question.

For more details, go here}:

TrendMD

TrendMD - WordPress Plugin

(TrendMD Plugin)

This plugin lets you add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts WP Plugin

(WP Nutrition Facts WordPress Plugin)

WP Nutrition Facts is a free plugin for WordPress that lets you add a nutrition facts table into your pages, posts and custom post types, allowing your visitors to learn about the nutrient content of food and make more informed food choices towards healthy eating goals.

WP Nutrition Facts - WordPress Plugin - Custom Post Type Label Creation

(WP Nutrition Facts Plugin For WordPress – Creating Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe)

If you run a health or fitness website that provides dietary or healthy eating information, a great way to add content that will engage your readers is to publish recipes.

A plugin like WP Ultimate Recipe lets you easily publish recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create and publish recipes that site visitors can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily publish recipes on your site with features like cut & paste, plain text recipe auto conversion, live custom formatting, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Includes additional Google Recipe View formatting and SEO features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials WP Plugin

(Awesome Fitness Testimonials)

This plugin lets you add fitness & wellness testimonials, case studies and reviews, before and after pics, videos, etc. to your site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images

(Exercise Images Plugin For WordPress)

Exercise Images by Everkinetic lets you add a database of exercise illustrations to your website.

Exercise Images - WordPress Plugin - Image Catalog

(Exercise Images – WordPress Plugin – Catalog)

For more details, go here}:

In part 3 of this detailed guide, we look at medical WordPress themes.

A Practical Guide To Successfully Growing Your Health-Related Presence Online Using WordPress

***

This is the end of section two of this article on ways to build your medical or health-related web presence.

To view Part 3, click this link:

***

***

"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum