Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

17+ WordPress Plugins That Will Help Your Medical Site GrowIn Part One of this article on ways to build your medical business presence online, we provided in-depth information on the following areas:

  • Challenges Health Professionals Face Online
  • Opportunities For Health And Medical Services Practitioners
  • Improve Your Website Pages
  • Tips On How To Improve Your Content

In Parts Two and Three, we continue exploring more ways to grow your health or medical services online.

Areas covered include:

  • Ways To Improve Traffic
  • Tips For Generating Leads & Enquiries Using WordPress
  • WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Generating More Visitors


For more information about WordPress plugins and themes, go here:

Note: Plugins are covered in this section. Medical and health-related themes are covered in Part Three.

Grow Your Medical Practice Services Website – Improve Search Engine Optimization, Increase User Engagement And Drive More Web Traffic Using WordPress Plugins And Themes

Web traffic is an integral part of your business growth. This section discusses WordPress plugins that can help improve search engine optimization, improve user engagement and generate more traffic.

Optimizing Your Website For Search Engines Using WordPress

There are loads of ways that WordPress helps improve SEO:

  • URLs – configure the permalinks to use the title of the post.
  • Tags – Specify the keywords that you want search engines to index your article pages (posts) for.
  • Post Categories – Create categories for keeping your content organized and easy to find.
  • Post Excerpts – Create the description for your posts that visitors will see in the search engine results.
  • Images – title your images with keywords for better search engine results.
  • Internal Content Linking – WordPress provides a built-in feature that lets you easily create internal links
  • Post Notification – Set up your WordPress site to automatically notify (ping) other sites and directories immediately upon publishing a new post on your website.

Improving Search Engine Optimization, Increase User Engagement And Generate More Traffic With WordPress Plugins

In addition to the built-in features of WordPress, there are also a number of WordPress plugins that will improve your website’s SEO, increase engagement and drive more visitors to your site.

For example, here are some plugins you can use to improve your website’s search engine optimization:

Use a plugin like Yoast SEO to improve your SEO

(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your SEO)

Other things you can do to improve SEO, increase engagement and drive more web traffic to your site are to add a forum, newsletters, comments, and social features. Here are some more WordPress plugins that can help:

  • BuddyPress – Run a social networking community on WordPress.
  • bbPress – This free plugin lets you set up a forum on WordPress.
  • E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WordPress site.
  • Disqus – use this WordPress plugin to power discussions and increases user engagement on your website.
  • Social Media Feather – Add social buttons and features that allow visitors to share your content online to your site.

You can add social features to your site easily using free or inexpensive WordPress plugins

(WordPress users can easily add social features to their site with free or inexpensive WordPress plugins)

How To Generate New Leads & Enquiries

Let’s take a look now at ways to improve your sales and generate new leads and enquiries online.

Provide An Email Newsletter

Adding a newsletter is a great way to build a list of subscribers. It] provides a number of benefits and advantages, like:

  • Sends targeted traffic
  • Keeps readers from forgetting about you
  • Provides updates that can save businesses time and money
  • Provides a targeted marketing channel
  • It’s a way to provide special products or services to a select audience
  • Increases interaction
  • Provides you with another way for your content to be shared online with other potential customers

A proven way to get visitors to subscribe is to provide them with information of high value and give them a free gift in exchange for their personal details. This can be an exclusive report, checklists for improving fitness and well-being, access to medical tools, vouchers, access to subscriber-only content, podcasts, etc.

Contact Forms

Contact forms make it easy and simple for readers to contact you. Contact forms also let users report issues, ask questions to specific departments, request quotes, and more.

A contact form provides a number of benefits including:

  • Reducing spam
  • Set up automated responses
  • Giving you control over what gets sent to you
  • Allows you to keep your email address private
  • Contact forms can be added to any page or post
  • Looks professional
  • Convenience for users

A popular contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7 – WordPress Plugin)

This free contact form plugin allows you to insert multiple contact forms into any page on your site, customize the forms and the email contents, add fields, and more.

Contact Form 7 supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.

Another feature to consider if you plan to set up a website for a health center or medical clinic is to segment your contact form so prospective clients can select which practitioner they want to contact. This will make sure that visitors get their comment to the correct area.

Add A Map

Adding maps helps your visitors and customers find you.

Maps are useful tools for several reasons:

  • A map helps to increase local SEO
  • Allows clients to better plan their meeting and appointments
  • Displays location of events

Adding a map helps your visitors and clients find you

(Adding maps to your site helps your visitors and customers find you)

Here are some plugins that let you embed, customize and display Google maps on your website:

How To Improve SEO, Improve User Engagement And Increase Web Traffic Generation With Plugins

WordPress Plugins For Health Professionals

WordPress makes available a number of plugins you can add to your medical or health site to immediately add a range of practical tools for your site visitors. Here are just some of these plugins:

Booking Calendar

Booking Calendar - WordPress Plugin

(Booking Calendar WordPress Plugin)

This free bookings plugin lets you add appointment booking services to your site. Booking Calendar provides visitors with an intuitive interface. It is suitable for a range medical and health consulting uses, e.g. dental practitioners, surgical centers, chiropractors, booking sessions with personal trainers, etc.

Booking Calendar - Overview

(Booking Calendar WP Plugin – Overview)

This booking reservations plugin works right out of the box. Your website visitors can check availability of services you offer and make an online booking easily. Site administrators and visitors receive email notifications. Booking Calendar also lets you add a calendar or booking form to your site’s sidebar, and supports multiple languages. The developers of this plugin also offer a premium version with additional features.

For more details, go here}:

Event Espresso

Manage Event Bookings Via The Web With Event Espresso WordPress Plugin

(Manage Bookings And Registrations Automatically Using Event Espresso Plugin For WordPress)

If your business involves running health events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP software lets you easily schedule your event and start processing online bookings literally in minutes

Event Espresso - Event Manager And Ticketing Registration Software For WordPress

(Event Espresso)

Event Espresso is a feature-rich software that gives you complete control of the event registration management process.

We have written a detailed article on the benefits and features of using Event Espresso. Go here to learn more about this:

Calculator Pro Calculators

Calculator Pro Calculators

(Calculator Pro Calculators Plugin For WordPress)

This plugin provides a free collection of over 400 calculators. You can embed them into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Note: Most of them aren’t specifically designed for medical or health-related uses, but there are several you can add to your site, including the following:

  • Body Statistics – e.g. BAI (Body Adiposity Index) Calculator, FENa Calculator, Lean Body Mass Calculator, Metric BMR Calculator, VO2 Max Calculator, etc.
  • Calorie – e.g. Daily Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Sugar Converter Calculator, Ovulation Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Protein Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form Plugin For WordPress)

This plugin lets you create forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And lots more

A premium plugin version with additional features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker

(Weight Loss Tracker Plugin)

Weight Loss Tracker is a simple plugin that lets users record their weight periodically. The results are then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - User Graph

(Weight Loss Tracker Plugin For WordPress – User Graph)

The plugin allows users to input target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

Simple Body Mass Index Calculator Widget Plugin For WordPress

(Simple BMI Calculator Widget Plugin For WordPress)

Simple BMI Calculator is a free plugin that installs a widget on your sidebar that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are additional WordPress plugins you can use that perform similar functions:

  • BMI BMR Calculator  A responsive BMI and BMR calculator that saves calculation data for logged-in users and gives an overview to the trainer (admin).
  • BMI / IMC Calculator  A simple calculator that shows your users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, by entering their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin

(Drug Interaction Data WP Plugin)

Drug Interaction Data retrieves and displays drug information, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin For WordPress - Information Screen

(Drug Interaction Data Plugin For WordPress – Data Results)

Drug information can be displayed as a widget or inside your web content. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts – WordPress Plugin)

This plugin adds a dashboard widget that creates posts from PubMed articles, and a search function that helps visitors find posts with specific data. The plugin also includes an editor that changes the layout of your post content data.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic)

This versatile plugin was designed for clinic and health care related websites. You can add service pages with booking forms, provide information to site visitors on symptoms and health conditions, add case studies, link  indication tags to services and conditions, etc.

For more details, go here}:


Treato - WordPress Plugin

(Treato WP Plugin)

This plugin lets you display information about drugs on your site and see what see what patients are saying about different drugs.

Treato collects and analyzes patient experiences from medical forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users can access insight about the side effects of 26,500+ medications, drug comparisons across over 14,000 medical conditions, which drugs people feel work, and more, from over 2 billion collected posts.

For more details, go here}:


HealthTap Concierge - WordPress Plugin

(HealthTap – WordPress Plugin)

HealthTap Concierge allows consumers to consult with real doctors who specialize in a given health topic via text chat or HD video from any mobile device, personal computer, even smartwatch.

With the plugin installed, your visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that particular topic. They can then select a doctor, connect in real time using video or text chat, or send questions and get answers via the service.

For more details, go here}:


TrendMD Plugin

(Trend MD Plugin)

The TrendMD plugin adds the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts lets you add a nutrition facts table into your posts, pages and custom post types, allowing your visitors to make better food choices towards healthy eating goals.

WP Nutrition Facts WP Plugin - Label Creation

(WP Nutrition Facts – WordPress Plugin – Creating Nutritional Facts Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe Plugin)

If you own a health-related business that provides diet and nutrition or healthy eating information, a great way to add content that will engage your readers is to publish great recipes.

A plugin like WP Ultimate Recipe lets you easily publish delicious and healthy on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create and publish recipes with nutrition facts that your site visitors can print, save and review.
  • EasyRecipe – Lets you easily add recipes to your site with features like cut and paste, auto conversion of your plain text recipe posts, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Additional features like SEO and Google Recipe View formatting are included.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials WP Plugin

(Awesome Fitness Testimonials Plugin For WordPress)

Awesome Fitness Testimonials allows you to display fitness and wellness testimonials, reviews and case studies on your site.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images Plugin For WordPress

(Exercise Images – WordPress Plugin)

Exercise Images lets you insert a database of exercise drawings into your content.

Exercise Images WP Plugin - Image Catalog

(Exercise Images Plugin For WordPress – Database)

For more details, go here}:

In the next section, we will be discussing health-related and medical WordPress themes.

How To Build And Grow Your Medical Practice Web Presence


This is the end of part two of this step-by-step article on ways to build your health or medical business web presence.

Click on this link to access the rest of this guide:



"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.