Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

17+ WordPress Plugins That Can Help Grow Your Health Or Medical BusinessIn Part One of this comprehensive article on ways to build your medical web presence, we provided many practical tips and suggestions on the following topics:

  • Online Challenges For Medical And Health Practitioners
  • Opportunities For The Health Profession In The Web Economy
  • Your Web Pages
  • Tips On How To Improve The Content On Your Site

In this section, we will continue exploring more ways to grow your medical or health business online.

Areas covered in this (and the next section) include:

  • Tips For Improving Traffic With WordPress
  • Tips For Generating More Leads & Enquiries Using WordPress
  • Improve SEO, Improve User Engagement And Increase Web Traffic Generation With Plugins And Themes

Important

For more information about WordPress plugins and themes, see these articles:

Note: WordPress health and medical plugins are covered in this section. Medical and health-related themes are listed in Part 3.

Your Medical Services And Health-Related Website – WordPress Plugins And Themes For Improving Search Engine Optimization, Better User Engagement And Driving More Visitors

Web traffic is an integral part of your business growth. This section will help you improve your web traffic.

Optimize Your Website For SEO

There are many ways WordPress can help to improve your health website’s SEO:

  • URLs – Set the permalinks to use the title of the posts as the web address of your pages.
  • Post Tags – WordPress lets you specify the keywords that you want search engines to index your article pages (posts) for.
  • Categories – Create SEO-friendly categories for archiving and organizing your content.
  • Post Excerpts – Create descriptions for your posts that will show to search engine users.
  • Images – add search-optimized titles to your content images for better search engine results.
  • Internal Linking – WordPress provides a built-in feature that allows you to easily link your content to other posts
  • Post Notification – Configure your site to automatically notify (ping) other sites and directories as soon as a new post is published on your website.

WordPress Plugins That Can Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation

In addition to the built-in features of WordPress, there are dozens of plugins for WordPress that improve your health or medical-related website’s SEO, increase user engagement and drive more traffic to your business.

For example, you can install the plugins below to improve your SEO:

A plugin like Yoast SEO can improve your site's SEO

(A plugin like Yoast SEO (previously called WordPress SEO by Yoast) can improve your website’s search engine optimization)

Other WordPress tools you can add to improve SEO, increase user engagement and drive more visitors to your site are to add a forum, newsletters, commenting, and social features. Here are some plugins that can help:

  • BuddyPress – This free WordPress plugin can be used to set up a social network on your website, with member profiles, user groups, messaging, activity streams, and more.
  • bbPress – Set up an online discussion forum on your WordPress site.
  • E-Newsletter – Send email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring 3rd-party subscriptions.
  • Disqus – Power discussions and helps to increase user engagement on your site.
  • Monarch – This plugin lets you add social buttons and features that allow visitors to share your content online on your website.

You can add social sharing features to your site easily using WordPress plugins

(WordPress users can easily add social sharing features to their website with WordPress plugins)

Ways To Generate Leads & Enquiries Using WordPress

Let’s take a look now at ways to improve sales and generate more leads and enquiries for your medical or health-related business.

Providing A Newsletter

Providing an email newsletter is an excellent way to grow and retain your readership. It] provides several benefits and advantages including:

  • Sends targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates
  • Provides you with a highly targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Increases interaction
  • Provides another way for your content to be shared around with new potential customers

An effective way to get visitors to become subscribers is to provide users with content of high value and give them something valuable for free in exchange for their details. This can be a handy guide, checklists for improving health and fitness, access to medical applications, vouchers, access to courses, podcasts, etc.

Adding A Contact Form

A contact form provides an easy and simple way for prospective customers to get in touch. Readers can report issues, contact specific departments, ask for a quote, and more.

Contact forms provide several benefits including:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Can be added to any post or page
  • Looks professional
  • More convenient for site visitors

A very popular WordPress contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 – WordPress Plugin)

Contact Form 7 is easy to install and set up and lets you add and manage multiple contact forms on your website, customize the forms and the email contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Something else to consider if you want to set up a website for a health clinic or medical center is to add sections to your contact form so users can select which practitioner they want to contact. This helps visitors get their comment to the right destination.

Map Integration

Adding a map helps your visitors and customers find you.

Maps are useful tools for several reasons:

  • They increase local SEO
  • Helps visitors find your office easily
  • Displays location of events

Adding a map helps your visitors and customers find you

(A map helps your visitors and customers find you)

Below are some of the more plugins that let you embed, customize and display Google maps on your site:

WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Driving More Web Traffic

WordPress Plugins

WordPress provides a number of plugins you can add to your site that will immediately make available a range of functional tools for users. Here are some of these:

Booking Calendar

Booking Calendar WP Plugin

(Booking Calendar)

This free bookings reservations plugin lets you add online booking services to your site. Booking Calendar is well supported and provides users with an intuitive and user-friendly interface. It is suitable for a wide range of businesses, such as dental practices, physicians, health spas, booking yoga classes, etc.

Booking Calendar - Overview

(Booking Calendar – WordPress Plugin – Overview)

Booking Calendar works right out of the box. Your website visitors can check availability of services you offer and book appointments online easily. Administrators and visitors receive email notifications. The plugin is also widget-ready, and offers multi-language support. A premium plugin version is also available with a ton of additional features and functionalities.

For more details, go here}:

Event Espresso – WordPress Event Registration & Ticketing Management Plugin

Manage Bookings And Registrations Online With Event Espresso Plugin For WordPress

(Manage Event Bookings Via The Web With Event Espresso For WordPress)

If your business involves running medical seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration software enables you to easily create multiple events and start processing registrations in a few minutes

Event Espresso - Event Registration And Ticket Management

(Event Espresso)

Event Espresso is a feature-packed software that gives you complete control of the event registration management process.

To learn more about the benefits and features of using Event Espresso, refer to this article:

Calculator Pro Calculators

Calculator Pro Calculators WordPress Plugin

(Calculator Pro Calculators)

Calculator Pro Calculators is a free collection of over 400 calculators that you can display on your website. Internationalization is supported.

Note: Most of them aren’t designed for health uses, but there are many you can add to your website, including the following:

  • Body Statistics – e.g. BAI (Body Adiposity Index) Calculator, Fat Calculator, Lean Body Mass Calculator, Metric Body Fat Calculator, WHtR Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, RMR Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. BAI (Body Adiposity Index) Calculator, Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Bike Size Calculator, Cigarette Savings Calculator, Pace Calculator, Smoking Cost Calculator, etc.
  • Nutrition – e.g. Carbohydrate Calculator, Water Intake Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator (kg), Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form WP Plugin

(Calculated Fields Form Plugin)

This free plugin is great for creating dynamically calculated field forms, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And more

A premium plugin version with many more features and functionalities is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker WordPress Plugin

(Weight Loss Tracker – WordPress Plugin)

Weight Loss Tracker is a simple WordPress plugin that lets logged-in users record their weight periodically. This data is then displayed in a graph and table.

Weight Loss Tracker - Graph

(Weight Loss Tracker – User Graph)

The plugin allows users to input target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple Body Mass Index Calculator

(Simple Body Mass Index Calculator Widget – WordPress Plugin)

Simple Body Mass Index Calculator is a free plugin for WordPress that lets you add a widget to your sidebar that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are a number of other plugins you can check out that perform similar functions:

  • BMI BMR Calculator  A BMI and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator that shows your users their BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data

(Drug Interaction Data WP Plugin)

Drug Interaction Data Plugin retrieves and displays information about drugs, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin - Information Screen

(Drug Interaction Data Plugin For WordPress – Information Screen)

Information about drugs can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin

(PubMed Posts Plugin)

This plugin adds a dashboard widget that creates posts from PubMed articles, and a search function that lets site visitors search posts with specific article data. It also includes a basic editor that changes the layout of your post content data.

PubMed contains over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic WP Plugin

(MJM Clinic – WordPress Plugin)

MJM Clinic was designed to add functionality to clinic and health care related websites that provide information about symptoms and health conditions.

For more details, go here}:

Treato

Treato Plugin For WordPress

(Treato – WordPress Plugin)

Treato lets you display information about drugs on your site and see what read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences written in related forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about side effects, drug comparisons, which drugs people feel work, and more from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap

(HealthTap Concierge WordPress Plugin)

HealthTap Concierge allows consumers to consult with doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, personal computer, even smartwatch.

With the widget installed, users can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat over video or text, or send questions and get answers with the HealthTap service, which has a database of over 73,000 doctors.

For more details, go here}:

Trend MD

TrendMD

(TrendMD Plugin For WordPress)

TrendMD adds the TrendMD recommendations widget to your WordPress website. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts - WordPress Plugin

(WP Nutrition Facts – WordPress Plugin)

WP Nutrition Facts lets you add a nutrition facts table into your pages, posts and custom post types, allowing your site visitors to learn about the nutrient content of food in a standardized format.

WP Nutrition Facts - Nutritional Facts Label Creation

(WP Nutrition Facts – WordPress Plugin – Nutritional Facts Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe)

If you run a health or fitness-related business that provides diet and nutrition or healthy eating recommendations, a great way to add content that will engage your readers is to add recipes.

Plugins like WP Ultimate Recipe let you easily publish healthy and delicious recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Publish search engine optimized recipes that site users can print, save and review.
  • EasyRecipe – Lets you easily publish recipes on your site with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Additional features like Google Recipe View formatting and SEO are included.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials - WordPress Plugin

(Awesome Fitness Testimonials Plugin For WordPress)

This plugin lets you display fitness & wellness testimonials, reviews and case studies on your website.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images WP Plugin

(Exercise Images by Everkinetic WP Plugin)

Exercise Images by Everkinetic lets you add exercise drawings to your site.

Exercise Images WordPress Plugin - Image Catalog

(Exercise Images by Everkinetic – Image Database)

For more details, go here}:

In part three, we discuss medical clinics and health-related themes.

How To Successfully Grow A Health Center Web Presence With WordPress

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This is the end of section two.

To keep reading, click here:

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"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress – 2.