Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

A Complete Guide To Growing A Medical Clinic WebsiteThe information economy has not only revolutionized businesses around the world, it has also created growing challenges and opportunities for medical services professionals and financial service providers.

Challenges Medical Practitioners Face Online

Now, more than ever, health services providers must work hard and find smarter ways to stand out from their competition and find new clientele. Not only do you have to participate in the community your business serves, you must also develop a strong presence online. This includes having an effective web presence and learning how to better promote your practice online.

In addition to investing dollars in offline marketing, businesses in the health-related industry are now also finding that increasingly larger amounts of their budget will need to be directed towards the development and management of a website that attracts new leads, engages visitors, outranks the competition in search engines and social media, and helps to create wider marketing exposure online.

This means that your website not only has to look professional, your web pages have to be fast-loading, and your website layout has to be easy to navigate, but it’s also important to keep in mind that your site’s needs will change over time and some aspects may need to be frequently updated. This requires implementing sound website and content management strategy.

One other difficult challenge that health or medical businesses face online (and other businesses for that matter), is that your site has an average of thirty seconds to help users find the information they are looking for or they will look elsewhere.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For Health Businesses In The Digital Economy

As well as facing significant business and technology changes, there are also loads of online opportunities available to medical or health businesses that are willing to adapt to meet the demands of the digital economy and think progressively about marketing their business services better online.

In this comprehensive guide, you will learn about a number of ways to attract new client bookings and establish online credibility for your business.

Useful Info

As well as providing practical tips and information on ways to improve your web presence, we also emphasize the benefits and advantages of using the WordPress CMS platform to power your medical or health-related website.

For more information about the benefits and advantages of using the WordPress content management system (CMS), see the articles below:

Tips To Improve Your Medical Center Services Website

In this section we’ll start with the basics and show you ways to improve your health or medical website and get better results online. We show you what pages a medical site needs, what type of content works best, suggestions for improving layout and navigation, etc.

If you need assistance or help planning your medical or health-related website, go here: The Web Site Planning Process Explained - A Useful Guide For Business Owners

Your Website Pages

All websites need some basic pages. Let’s discuss the pages your  need to have and how to set up your medical or health website for best results.

Services And Products Page

It’s essential to include a page that lists your services or products. Depending on which area of health you specialize in, this page can list services such as:

  • Medical And Surgical – e.g. ear, nose & throat, orthopedics hematology, cancer, gerontology, rheumatology, gastroenterology, optometry surgical outpatients, etc.
  • Dental Services – e.g. general dentistry, children’s dentistry, gum disease, restorations, orthodontics, emergency dentistry, etc.
  • Cardiology – e.g. cardiac patient rehabilitation, coronary care
  • Prenatal/Neonatal – e.g. birthing, maternity services, etc.
  • Child Health services – paediatrics, child development, children services, etc.
  • Diagnostic – breast screens, lung screening, radiology, pap smears, MRI scanning, food allergy testing, etc.
  • Pathology – lab testing and analysis, emergency pathology testing, occupational and environmental testing, speech pathology, etc
  • Counselling – mental health services, alcohol, tobacco & other drug counselling, domestic abuse, wellbeing, social development services
  • Alternative treatments – Chinese medicine, homeopathy, hydrotherapy, shiatsu, chiropractic, hypnosis, etc.
  • Other medical services – diet and nutrition, othopedics, reproductive endocrinology, physiotherapy, medical genetics, prosthetics, sleep therapy, home care, sexual health, medical transport, etc.

List all of the services you provide, not just the ones you specialize in. Provide your visitors with information that will educate them about what these services do and why they should book an appointment with you.

About Us Page

This page needs to describe your business and explain to visitors what your business stands for, its unique approach, causes that you support, etc.

It should mention any awards, recognitions, accreditations, certifications, publications, associations, etc., that you can use to promote your medical, dental, chiropractic, surgery services, etc. and to position yourself above similar service providers.

List all of your awards recognitions, accreditations, certifications, publications, associations, etc. in your About Us page

(List all of your awards accreditations, recognitions, certifications, associations, publications, etc. in the About Us page. Screenshot source:

Staff Page

If you are looking for ways to sell more products or services online, then make it easier for prospects to get to know your organization better.

Your business needs to be relatable. A great way to do that is to have a page that introduces your staff members. It should include a photo and a mini bio. Since most visitors won’t be familiar with health or medical-related terms it should tell who they are and what they specialize in. It should also explain what those specialties mean. It should also include social buttons that will allow your site visitors to follow selected staff members on their social pages.

In this page, make sure to highlight each employee’s qualifications, why they are an invaluable asset to your team, and more importantly, how they will help add value to your clients’ business.

Make sure to add a page that introduces your employees or team members to prospective new clients

(Make sure to add a page that introduces your team members to prospective new clients. Screenshot image source:

We have written a detailed tutorial about how to create and add an easy-to-update simple team members directory to a WordPress site using a free WordPress plugin here: How To Easily Create A Simple Staff Directory For Your WordPress Site With No Coding Skills Required

Job Opportunities Page

This is a listing of job or career opportunities available within your organization. This page could include training provided, employee benefits, opportunities for advancement, etc. It should include case studies of trainees who have established a solid career path thanks to your company and information such as the job outlook and upcoming career opportunities in the medical industry.

Also include a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to the page, subscribe to your newsletter, follow your social pages, etc.

Testimonials & Case Studies

Reviews from clients and case studies are a great way to attract prospective clients and showcase your services. Adding a web page with case studies and testimonials also establishes social proof online.

Add a page to your site with case studies and client reviews

(Add a page with case studies and client reviews. Image source:

We have created a comprehensive article on using client testimonials and user reviews to grow your business online. Go here to learn more: Turn More Visitors Into Prospects With Profit-Boosting User Testimonials

Contact Us

Having a clean contact page is absolutely vital.

Your contact page should provide:

  • Business Name
  • Your address
  • Telephone
  • Facsimile number
  • Contact email address
  • Map
  • Web URL
  • Contact form
  • Name of person to contact
  • Social media web addresses
  • Interactive chat (optional)

If your business operates from different locations you will want to make that clear when displaying the address and contact information.

You could also include links pointing to the most commonly asked questions page, frequently-visited pages, online booking request, support page, newsletter, blog, etc.

Add A Medical Or Health Blog Section

A blog can be a powerful marketing tool. Most blogging platforms are built around a content management system that allows you to easily promote your business by publishing content like news, updates, educational information, informative posts, promotional videos, webinars, etc.

If you already have an medical site, then consider adding a WordPress blog to promote your organization.

If you don’t have a website yet, or if your existing health-related site is very hard to keep updated with new content or not giving you the results you want, then WordPress can be used both as your business website and blog.


Not many businesses know this, but WordPress can turn your web presence into an automated traffic-generation system that can begin driving an ongoing stream of web traffic to your website, simply by adding content on a regular basis to your website.

WordPress can automate your traffic generation

(An expertly configured WordPress site can drive traffic automatically to your site)

Go here to learn more about this:

Legal Information Pages

It’s essential to ensure they have a website that complies will all legal requirements online. This is not only important for establishing trust and credibility with prospective clients, but also to ensure that no local, regional and federal laws or regulations are being contravened in whichever area or location you provide services.

Depending on what products and services you provide, adding the legal pages below to your health site will help you stay out of trouble with most regulatory authorities, third-party service providers, and other potential sources of legal threats and inconveniences:

  • Contact Page
  • Privacy Policy
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • etc.

We have written a comprehensive article on adding legal pages to your site. Learn more about this here: How To Add Legal Pages To Your Site

Tips On How To Improve The Content On Your Site

In today’s globally competitive economy, the sooner you start to engage in the practice of content marketing, the quicker you will begin to see results and differentiate yourself from your competitors.

Provide great content with information, advice or tips that will get your visitors sharing it with others and coming back for more content. This is a great way to inform and educate your visitors and prospects about using your services.

For example, if you provide weight loss services, then some of the topics you could write content about include:

  • What to do before starting any weight loss program (e.g. consult with doctor, record measurements, set goals, etc.)
  • Is weight loss surgery right for you? (who should get it, risks, rates of success)
  • Comparing different diets, e.g. Low carb diet, Mediterranean diet, Weight Watchers diet (what these are, how they work, are they effective)
  • What salad dressings can ruin your weight loss program (and healthier choices)
  • Etc.

You can also create a series of educational articles that will help your prospective clients understand your medical or health-related services, by explaining benefits, procedures, costs (including payment plans, insurance coverage, etc).


Remember to include the same keywords and terms in your content that readers will search for.

We recommend subscribing to our Content Marketing Email Training Series. You will receive regular training emails with actionable information that will teach exactly how to drive more traffic to your web site, save money creating high-quality content for your visitors and grow your website using content marketing. It’s not only a great course with loads of useful information, it’s also completely FREE!

Improving Visitor Experience

Improving user experience (generally referred to as UX) will help to keep visitors coming back and using your site. This section will show you different ways to improve your visitor engagement and UX.

Using RSS Feeds

RSS feeds provide many benefits for your medical or health business.

If you provide useful information, other sites may want to syndicate your content to their visitors.

Some of the benefits of syndicating your content to other businesses using RSS feeds, include:

  • All of your updates are kept in one place
  • Content distribution doesn’t rely on email
  • Can be shared
  • Allows for subscribing
  • A feed provides links back to your content
  • RSS feeds can be submitted to RSS directories and aggregator services
  • There are a number of ways readers can receive your content (e.g. view the content on their mobile device using a feed reader)
  • RSS is built into WordPress

There are also a number of benefits to providing valuable content on your website from other sites, such as the fact that you don’t have to write, manage or update the content.

To find RSS feeds with useful content just visit sites of medical or health-related government departments or key industry bodies.

Here are some examples of RSS feeds you could add to your site:

You can also search online for general feeds, e.g. “medical rss feeds” or search for feeds on specific topics, e.g. “seniors rss feeds”, “breast cancer rss feeds”, “genetics rss feeds”, etc.

Add RSS feeds to provide your visitors with a better UX.

(Add RSS feeds to provide your visitors with a better user experience.)

Checklists And Charts

Checklists and educational charts are a fantastic way to help increase visitor engagement, add value to your readers and provide something unique. They can provide users with step-by-step information and resources to get necessary tasks completed. Forms and checklists are also great client educational tools.

Checklists, charts and medical forms can cover subjects such as:

  • Checklists/forms for booking appointments
  • Checklists for post-surgery recovery
  • Health checklists and charts for specific conditions
  • Dental checklists – e.g. first visit, caries prevention program, general dentistry, etc.
  • Weight loss and nutrition program checklists
  • General charts & infographics (e.g. caloric level of different foods, the importance of sleep at different ages, etc.)
Unique Tools

Providing useful tools, gadgets and applications on your website is a great way to increase visitor engagement and significantly add value to your visitors. Calculators are useful tools to add to your website. Others could include things like diagnostic tools, or even recipes.

In the next section, we take a look at a several WordPress-based tools you can use in your health or medical-related website that can improve your seo, improve user engagement and drive more visitors to your business.

A Step-By-Step Guide To Successfully Growing Your Health Clinic Web Presence With WordPress


This is the end of section 1.

Click on this link to continue:



"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)

Originally published as Grow Your Medical Or Healthcare Business Online With WordPress.