Grow Your Medical Or Healthcare Business Online With WordPress

This article explains how to grow your medical or health-related business online and contains useful information on ways to improve the effectiveness of your medical or health-related web presence …

Grow Your Medical Or Healthcare Business Online With WordPress

The Complete Guide To Successfully Building And Growing A Medical Services & Health Center Business OnlineHealth and medical services professionals today are facing many challenges thanks to the web economy.

Challenges Health Professionals Face Online

Now, more than ever, businesses in the health industry must work harder than ever to remain competitive. Not only do you have to become more involved in the community you serve, you must also develop an active presence online. This includes having a website and figuring out smarter ways to promote your medical services online.

In addition to investing money in offline marketing, you will probably find (if you haven’t already) that in order to compete, increasingly larger amounts of their budget will need to be directed to develop and maintain a website that drives new prospects, engages users, outperforms the competition in search engines and helps you create wider exposure online.

This means that your site not only has to look professional, your web pages have to be fast-loading, and be easy to navigate, but it’s also important to keep in mind that your site’s needs will change in time and sections may need to be updated often. This requires the implementation of a well-planned web and content management strategy.

One other problem that health or medical-related businesses (and all other businesses) face online, is that you have only around thirty seconds or less to help users find what they are looking for or they will go away.

“Websites have evolved into central information hubs where service information is still present but enhanced with web portals, hyperlinks to state and federal sites, and a variety of free tools.”

Michael Alter,

Opportunities For The Health & Medical Profession In The Digital Economy

As well as facing many business and technology changes, there are also many online opportunities available to medical-related practices that are willing to adapt to meet the demands of the digital economy and can think progressively in terms of marketing their business services better online.

This article will help you uncover new ways to source new potential clients and create noticeable improvements in your online results.

Important Info

As well as providing useful website improvement tips, we also emphasize the benefits and advantages of using WordPress to power your medical or health business website or blog.

For more information about the benefits and advantages of using the WordPress content management system (CMS), see these articles:

Practical Tips For Improving Your Website

This section looks at ways to improve your website and get better results. We show you what web pages you need, what content works best for health-related websites, layout and navigation structure, etc.

If you need website planning assistance, check out the detailed guide we have written here: The Website Planning Process - A Practical Blueprint For Non-Technical Business Owners

Your Website Pages

Professional business websites require a number of basic pages. Let’s discuss these.

Your Services

It’s essential to have a page that explains your services and products. Depending on which area you specialize in, your page can include services such as:

  • Medicine & Surgery – e.g. ear, nose and throat, neurosurgery diabetes, oncology, continence management, respiratory, bariatric surgery, optometry surgical outpatients, etc.
  • Dentistry – e.g. general dentistry, holistic dentistry, bad breath treatment, veneers, crowns and bridges, dental implants, emergency dentistry services, etc.
  • Cardiology – e.g. cardiac patient rehabilitation, coronary care
  • Prenatal/Neonatal – e.g. birth suites, maternity services, etc.
  • Child Health – paediatrics, child development, children services, etc.
  • Diagnostic – mammography, skin cancer, radiology and imaging, women’s health, magnetic resonance imaging, allergy testing, etc.
  • Pathology services – lab testing and analysis, emergency pathology testing, occupational and environmental testing, speech pathology, etc
  • Counselling – mental health services, alcohol, tobacco & other drug services, domestic abuse, wellness coaching, social work services
  • Alternative treatments – acupuncture, homeopathy, colloidal silver therapy, tai chi, osteopathy, hypnotherapy, etc.
  • Other medical services – weight management, othopedics, lymphedema therapy, speech therapy, neurosciences, prosthetics, assisted living, home care, sexual health, medical transport, etc.

List all of the services you provide. Provide your visitors with information that will educate them about what these services do and direct them to your contact or appointment booking page.

About Us

The ‘About Us’ page should give a description of your business and explain to visitors what your business stands for, its unique approach, causes supported, etc.

It’s important to also include any awards, certifications, recognitions, accreditations, associations, publications, etc., that can be used to promote your business and to position yourself above your competitors.

List all of your awards recognitions, certifications, accreditations, associations, publications, etc. in your About page

(List all of your industry awards recognitions, accreditations, certifications, associations, publications, etc. in the About page. Screenshot image sourced from:

Your Staff Page

Are you searching for inexpensive ways to grow your business online or get prospective clients to stay longer on your site? Then something you can do, is make it easier for your visitors to get to know, like and trust you, your team and your organization better.

You want prospective clients to relate to your business. A great way to do that is to have a page that introduces your employees or team members. This page should include a photo and a mini biography. Since most visitors won’t be well-versed in medical-related terms your descriptions should tell who they are and what their specialties are. It should also explain what those specialized areas mean. It should also include social buttons that will allow your site visitors to follow individual team members on their social networks.

On this page, make sure to outline each team member’s experience, why they are an invaluable asset to your team, and more importantly, how they can help add value to your clients’ business.

Make sure to add a page that introduces your employees to prospective new clients

(Add a page that introduces your staff members to prospective new clients. Screenshot source:

To learn more about how to easily create and add a simple and easy-to-maintain directory of staff members in your website using free plugins, go here: How To Add A Simple Staff Directory To Your WordPress Site With No Coding Skills

Recruitment Page

This is a listing of career opportunities available within the company. It can include training, employee benefits, advancement opportunities, social activities promoted by your organization, etc. You should also include information such as the job outlook and career opportunities in the health and medical industry.

Also include a positions available section in your page. If there are no positions currently available, consider inviting people to return periodically to the page, subscribe to your newsletter, follow you on social media, etc.

Case Studies

Case studies and client reviews are a great way to attract potential clients and showcase what type of services you offer. Adding a web page with case studies and testimonials from previous clients also helps your medical or health site to provide social proof online.

Add a page to your site with testimonials and case studies

(Add a web page with client reviews and case studies. Screenshot source:

To learn more about using testimonials and client reviews go here: Improve Your Visitor-To-Sales Conversions With Compelling Testimonials

Contact Us

A functional contact page is crucial.

It should include the following information about your center:

  • Name
  • Your physical address
  • Telephone
  • Facsimile
  • Email address
  • Map and directions
  • Web URL
  • Contact form
  • Request for more information – contact details
  • Social media web addresses
  • Live chat feature (optional)

If you operate in different locations you will want to make this clear when displaying the address and contact information.

You could also include links to an FAQ section, frequently-visited pages, online booking request, helpdesk, newsletter opt-in form, blog, etc.

Add A Blog Section

A blog can be a very powerful marketing tool for your business. Blogs are built around a content management system that is easy to use and allows you to promote your business by publishing content like the latest announcements, updates, useful articles and tutorials, opinions and discussions, videos, media presentations, etc.

If you already have an existing health-related site, then consider adding a WordPress-driven blog to create more exposure for your services.

If you don’t have a website yet, or if your existing website is very hard to keep updated with new content or not giving you the results you want, then WordPress can be used as both your website and blog.

Useful Info

Something few people know about, is that an expertly configured WordPress site can become an automated traffic-generation machine that will help begin driving targeted traffic to your web site, simply by publishing content to your website on a consistent basis.

WordPress can generate web traffic automatically to your website

(An expertly configured WordPress site can generate new visitors automatically to your website)

Go here to learn more about this:

Legal Info Pages

As a professional business, ensuring that you have a website that complies will all legal requirements online is vitally important. This is not only important for establishing credibility with prospective clients, but also to ensure that you are not contravening any laws or regulations in whichever region you service.

Adding the following legal pages to your website will help keep you out of legal hot water with most regulatory authorities, third-party service providers (e.g. Google), and other potential sources of threats and legal inconveniences:

  • Contact Page
  • Privacy Statement
  • Terms And Conditions Of Use
  • Website Disclaimer
  • Affiliate Agreement
  • Anti-Spam Policy
  • Compensation Disclosure
  • DMCA Notice
  • Earnings Disclaimer
  • External Links Policy
  • Health and Financial Disclaimers
  • Refund Policy
  • Video/Audio Terms
  • etc.

We have written a comprehensive article on adding legal pages to your site. For more details, go here: Adding Legal Pages To Your WordPress Site

Ways To Improve The Content On Your Website

In today’s globally competitive economy, being generous with information has become one of the key business differentiators.

Provide great content with useful advice, information or tips that will get your visitors sharing it with others and coming back for more. Publishing content is the most effective way to inform and educate your visitors and prospective clients about using your products and services.

For example, if your business provides services that help people lose weight, then some of the areas you could write about include the following:

  • Emotional causes for weight issues (possible causes, identifying yours)
  • What are calories and how they play a role in weight loss
  • Weight loss pills (common ones, side effects, long term results, do they work?)
  • How to incorporate a little fast food into a healthy diet plan
  • And endless other content topics

You can also create a series of educational articles that will help your your readers gain a better understanding of your health or medical-related services, by explaining benefits, procedures, terminology, etc.


Include keywords and terminology in your content that prospective clients will be searching to find you online.

We recommend subscribing to our Content Marketing Email Training Series. You will receive a comprehensive series of training emails with easy-to-digest information that will teach you how to drive more traffic to your website, save money creating high-quality content that will add value to your site visitors and grow your presence online using content marketing strategies. It’s not only a great course with loads of useful information, it’s also 100% FREE!

Improving User Experience

Improving website user experience (generally referred to as UX) helps to keep visitors coming back and using your site. This section will show you ways you can improve your visitor engagement and UX.

Syndicate Content With RSS Feeds

RSS feeds provide lots of benefits for your medical business.

If you provide valuable content, other sites will want to syndicate your content.

Some of the benefits of syndicating your content to other sites using RSS feeds, include:

  • All of your updates are kept in one place
  • Doesn’t rely on email
  • Feeds can be shared online
  • Feeds allow users to subscribe
  • An RSS feed provides a way for external links to point back to your content
  • Feeds can be submitted to RSS directories and aggregator services
  • RSS provides a number of ways for your readers to receive your content (e.g. view the content on their mobile device using different applications)
  • RSS is built into WordPress

There are also benefits to providing valuable information on your website from other websites, such as the fact that you don’t have to write, manage or update the content.

You can find many useful RSS feeds for your website by visiting sites of medical-related government departments or well-known industry bodies.

For example, here are examples of RSS feeds you could consider adding to a medical or health site:

You can also search online for general feeds, e.g. “medical rss feeds” or search for feeds on specific areas, e.g. “dentistry rss feeds”, “diabetes rss feeds”, “crohn’s rss feeds”, etc.

Adding RSS (Really Simple Syndication) feeds can help to improve your health-related site's UX.

(Add RSS (Really Simple Syndication) feeds to provide your visitors with a better UX.)

Checklists And Charts

Checklists and medical forms are a great way to increase user engagement, add value to your visitors and provide something unique. Checklists and charts can give them step-by-step information and resources to perform tasks. They can also be great educational tools.

You can provide checklists, charts and forms (or links to these) covering a range of areas such as:

  • Booking appointments
  • Checklists for pre or post treatment
  • Health checklists for specific conditions
  • Dental checklists – e.g. first visit, active maintenance program, cosmetic dentistry, etc.
  • Weight loss and nutrition program checklists
  • General charts & infographics (e.g. caloric level of different foods, sleep requirements at different ages, etc.)
Add Online Tools

Providing unique tools, gadgets and applications on your site can help increase visitor engagement and add significant value to your visitors. Health-related calculators, for example, are great tools you can add to your website. Other applications could include things like nutritional tools, or even recipes.

In the next section, we take a look at a number of WordPress-based tools you can add to your website that improve your seo, improve user engagement and generate more visitors to your business.

A Step-By-Step Guide On How To Build And Grow Your Medical Clinic Web Presence Using WordPress


This is the end of part 1 of this article on ways to grow your medical or health-related business web presence.

To continue, click this link:



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Originally published as Grow Your Medical Or Healthcare Business Online With WordPress.