In Part 1 of this step-by-step article on ways to grow your accounting business web presence, we provided in-depth information on the following topics:
- Online Challenges For The Accounting Profession
- Opportunities For Accountants In The Web Economy
- Improve Your Web Pages
- Tips On How To Improve The Content On Your Website
In this section, we discuss more ways to grow your accounting services business online. Topics covered below include:
- Improve Web Traffic
- Generating New Leads & Enquiries
- WordPress Plugins That Improve SEO, Improve User Engagement And Drive More Web Traffic
To learn more about WordPress plugins and themes, see these articles:
- Tips For Accountants – WordPress Plugins & Themes For Improving SEO, Increasing User Engagement And Driving More Visitors
- Ways To Generate Leads & Enquiries
- Improving Search Engine Optimization, Improve User Engagement And Generate More Visitors To Your Site Using Plugins And Themes
- Accounting – WordPress Plugins
- WordPress Themes
Tips For Accountants – WordPress Plugins & Themes For Improving SEO, Increasing User Engagement And Driving More Visitors
Your web traffic is vital to your online business growth. This section discusses WordPress plugins and themes for improving SEO, better user engagement and driving more visitors.
Optimizing Your Site For Search Engines Using WordPress
There are many ways that WordPress helps optimize your website for search engines:
- SEO-Friendly – WordPress lets you set the permalinks to use the title of the post.
- Post Tags – Choose the keywords that you want search engines to index your article pages for.
- Post Categories – Create search engine-friendly categories for your posts and products.
- Excerpts – WordPress lets you compose an excerpt that visitors will see in the search engine results.
- Images – title images with keywords for better search results.
- Internal Linking – WordPress provides a built-in feature that lets you easily create internal links for faster indexing of your content
- Post Notification – WordPress can be set up to automatically notify other search directories immediately upon publishing a new post on your site.
How To Improve Search Engine Optimization (SEO), Improve User Engagement And Increase Traffic Generation Using Plugins
In addition to the built-in features of WordPress, the WP development community makes available dozens of plugins that improve your website’s SEO, increase engagement and drive more traffic to your business.
For example, here are some plugins you can use to improve your site’s search engine optimization:
- Yoast SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress sitemap plugin
- WP Tree – WordPress site map plugin (for visitors)
(Use a plugin like Yoast SEO (previously known as WordPress SEO by Yoast) to improve your SEO)
Other ways to improve your website’s SEO, increase engagement and drive more traffic to your business are to add a forum, newsletters, comments, and social features. Here are some powerful WordPress plugins that can help:
- BuddyPress – Set up an online social network on your website, with member profiles, activity streams, user groups, messaging, and more.
- bbPress – Use this WordPress plugin to set up and manage an online forum on your WordPress site.
- E-Newsletter – Use E-Newsletter to send professional email newsletters, track results and manage subscribers from your WP dashboard, without a 3rd party subscription.
- Disqus – use this WordPress plugin to power discussions and increases user engagement on your website.
- Social Media Feather – This plugin lets you add powerful social sharing features on your pages and posts.
(WordPress users can easily add social sharing features to their website with WordPress plugins)
Ways To Generate Leads & Enquiries
In this section, we’ll look at ways to improve your sales and generate new leads and enquiries online.
Adding An Email Newsletter
Providing an email newsletter is a great way to build a list of subscribers. It] provides a number of benefits, like:
- Drives targeted traffic to your website
- Keeps readers from forgetting about you
- Provides useful updates
- Provides a highly targeted marketing channel
- It’s a way to provide special services or products to a select audience
- Provides new opportunities for user engagement
- Provides additional ways for your content to be shared around with other potential customers
A proven way to attract new subscribers to your email newsletter is to provide high value information and offer users something valuable for free in exchange for their personal details. This could be a guide, tips for handling finances, access to financial calculators, discount coupons, access to videos, contests, etc.
Contact forms provide an easy and simple way for readers to get in touch with you. A contact form also allows visitors to report problems, contact specific departments, request a quote, and more.
Contact forms provide many benefits including:
- Reduces spam
- Automated response
- Giving you control over what gets sent to you
- You can keep your email address private
- They can be added to any post or page
- Looks professional
- Convenience for users
A popular WordPress contact form plugin is Contact Form 7.
(Contact Form 7 WordPress Plugin)
This free plugin is easy to install and set up and allows you to add multiple contact forms, customize the forms and the email contents, add fields, and more.
International languages, Ajax-powered submissions, CAPTCHA, and spam filtering is supported.
Something to consider is to segment your contact form so users can choose which aspect of your business they are contacting your company about. This helps visitors get the comment to the right person.
Adding A Map
Adding maps to your website helps your visitors and clients find you.
Maps are very useful tools for several reasons:
- They increase local SEO
- Visitors can find you easily
- Shows location of events
(Adding a map to your website helps your visitors and customers find you)
Popular Google Maps plugins for WordPress include:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
Improving Search Engine Optimization, Improve User Engagement And Generate More Visitors To Your Site Using Plugins And Themes
Accounting – WordPress Plugins
WordPress lets you add a number of plugins to your website that will immediately make available a range of practical tools for visitors. Here are just some of these:
(Calculator Pro Calculators – WordPress Plugin)
This plugin provides a free collection of over 400 calculators that you can display on your website. The plugin also supports internationalization
Most of them aren’t focused specifically on accounting, but there are quite a few you can use for:
- And many more
More info: Calculators Pro – WordPress Plugin
(Show Stock Quotes – WordPress Plugin)
This plugin lets you add a widget that shows up to 20 different stock quotes per portfolio. You can show as many widgets as you want.
(Show Stock Quotes Plugin – Stock Portfolio)
More information: Show Stock Quotes Plugin For WordPress
(Custom Stock Ticker – WordPress Plugin)
This free plugin lets you place a custom stock ticker on any sidebar, post or page with shortcodes.
Custom Stock ticker provides loads of customizable ticker. You can choose from built-in themes or customize it yourself to match your website. You can also create custom stocks for specific categories.
Customize the appearance by changing colors, size, symbols, etc.
Go here to learn more about this WordPress plugin: Custom Stock Ticker Plugin For WordPress
This free calculator lets users calculate indicative repayments. It’s great for calculating vehicle loans, real estate loans, or any other large loan.
(Finance Calculator WP Plugin – Loan Calculators)
This plugin also contains an application form that will send a message to a specified email address.
Other features of this plugin include showing payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.
More info: Finance Calculator WordPress Plugin
WP-Invoice is ideal for WordPress business users with clients to bill.
This plugin lets you integrate billing into WordPress. You can send itemized invoices. It even allows you to set up recurring billing. WP-Invoice can be expanded through both free and premium add-ons that let you manage locations, accept electronic signatures from clients, create PDF invoice versions, provide quotes, create single-page checkout forms, and more.
The plugin ties into your WP user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, and others.
WP-Invoice lets you add custom payments and charges, add pre-defined line items and discounts, view invoice status and progression, filter and find invoices, see invoice receipts and invoice history, create e-mail notification templates, view reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more.
For more details, go here: WP-Invoice – WordPress Plugin
(All In One Business Management Application)
This complete business management system includes accounting management, invoicing, order management, help desk with ticketing system, client relationship management and lots more.
(All In One Business Management Application Plugin – Invoicing)
The plugin supports multiple languages, is fully customizable and provides additional tools like document management, notice board, and more.
Visit the plugin website for more details about this WordPress plugin: All In One Business Management Application WordPress Plugin
(iBilling – Accounting and Billing Software Plugin For WordPress)
iBilling is a scalable business software that lets you manage customer data and invoicing, tracks your company’s cash flow and net worth, and lots more.
(iBilling – Accounting and Billing Software Plugin – Invoice)
iBilling Accounting and Billing Software integrates with several payment gateways.
More information: iBilling – Accounting and Billing Software WP Plugin
To benefit the most from using WordPress to grow your business online, it’s best to choose a theme specifically for accounting businesses. Here is a look at some of the best themes themes available for accounting. With the themes listed below you can own a professional accounting website within minutes.
(Accounting Pro Theme)
This premium WordPress theme is a turn-key theme for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, offers several page templates, a custom menu feature, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and a whole lot more.
Accounting Pro can be customized by installing premium add-ons.
Go here to learn more this theme: Accounting Pro Theme
(Accountancy – WordPress Theme)
Accountancy comes in a variety of built-in styles and layouts that helps give your accounting website a professional look and feel.
This mobile-friendly theme includes a custom slider, a featured testimonial, it’s lightweight, search optimized, and fast loading. Accountancy provides the features you need without bloating your theme. The cost of purchase includes free updates and 1 year of support.
To learn more about this theme, visit this website: Accountancy Theme For WordPress
This premium theme includes a drag-and-drop builder that allows you to design your site any way you want. The theme also has unlimited sidebars and custom widgets, four different types of headers, a custom administration panel, different color schemes, custom slider, three different blog types, and is responsive (mobile-friendly). It looks clean and modern and loads fast.
More info: Accounting
This premium theme was designed for accountants. It has a slider, multiple layouts, multiple sidebars, call to action boxes, a variety of color options, is easy to use, inexpensive, search engine optimized, and is fully responsive. Although it can easily fit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy WordPress slider plugin and must be purchased separately from the Genesis Framework.
Go here to learn more about this theme: Kathryn
(Accounting WordPress Theme – Theme For WordPress)
This premium theme for WordPress was developed to enhance professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., is specifically designed to help make your accounting site look professional while not looking dull. It’s a turn-key installation but you can still modify it if you want. It’s mobile-friendly and includes pages for your services, contact form section with consultation requests (downloadable as CSV), testimonials, and a blog.
For more details, go here: Accounting WordPress Theme – WordPress Theme
(WP Advocate Theme)
This is a corporate theme specifically designed for professionals such as accountants and attorneys. You can use the bundled images or upload your own. WP Advocate includes a custom post type for employee profiles. It will also integrate with BeSpoke profile templates. It’s a clean and fast-loading theme.
More info: WP Advocate – WordPress Theme
(Divi Theme For WordPress)
This premium theme is the most flexible theme in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create a unique, professional website using its page builder or pre-made layouts. You can modify your layout as much as you need.
Divi’s page builder transforms web elements into visual building blocks, allowing you to understand and easily edit the structure of their pages without editing code.
(Divi WP Theme – Page Builder)
It comes with 40 content modules that you can drag and drop anywhere you want. This includes bar counter, call to action, code, email optin, filterable portfolio, number counter, portfolio, slider, testimonial, video slider, fullwidth header, fullwidth menu, fullwidth post title, and more.. Divi is mobile-friendly and completely customizable. Theme prices start at $69 per year and includes access to all professional themes.
Go here for more details: Divi Theme For WordPress
(The Corporation – WordPress Theme)
The Corporation WordPress Theme was designed specifically to make corporate sites look good.
This theme has a sleek page-based home page design with a nice slider, blog design, 6 different unique color schemes, multiple page templates that include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Theme prices start at $69 per year and includes access to 80+ stunning themes.
To learn more about this WordPress theme, go here: The Corporation Theme
(Adviser – WordPress Theme)
The Adviser Theme was developed specifically to help those in the financial industry to build trust online with a clean business design. It’s perfect for those that provide services like investments or tax help. Adviser includes a recruitment page with hiring announcements and where to send applications. It also includes a lease calculator. It includes multiple shortcodes and widgets, and includes the drag-and-drop visual composer.
To learn more about using this WordPress theme, go here: Adviser – WordPress Theme
(Tax Help WP Theme)
This premium WordPress theme was designed specifically for financial companies, tax and financial advisors, and businesses that offer tax services. Tax Help is designed to show your services in a professional way to help establish your business reputation. It provides different blog styles, uses the drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and additional custom shortcodes.
More info: Tax Help
This premium theme was specifically built for businesses that provide financial services including consulting, tax help, insurance, finance, corporate, accounting, loans, and more. Finance Business includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that let you add charts and financial content, custom drag-and-drop composer, 2 premium sliders, page options, color management, animations, and lots more.
To learn more about this theme, visit the theme site: Finance Business Theme For WordPress
We hope that you have found this guide on ways to improve your accounting business online using WordPress useful.
Would You Like To Get Automatically Notified When New WordPress Tutorials Get Published? Then Subscribe Using The Form Below!
More Recommended WordPress Plugins And Themes:
Disclaimer: We have no direct association with WordPress or any of the WordPress products written about on this site. We may derive a financial benefit from purchases of products advertised, mentioned or linked from our site. All images are the copyright of their respective owners and have been used only for training or illustrative purposes.
Was this article useful? If so, please take a moment and share this article with other bloggers using the social buttons below.