In Part One of this step-by-step guide on ways to improve your accounting business web presence, we provided in-depth information on the following areas:
- Online Challenges For Accounting Businesses
- Online Opportunities For Accountants
- Your Web Pages
- How To Improve The Content On Your Website
In this section, we discuss more ways to grow your accounting business online. Topics covered include:
- Improving Web Traffic
- Generate More Leads & Enquiries Using WordPress-Based Applications
- Improve SEO, Improve User Engagement And Increase Web Traffic Generation Using WordPress Plugins & Themes
To learn more about WordPress plugins and themes, see these articles:
- Ways To Improve Website Traffic
- Tips For Generating New Leads & Enquiries
- How To Improve Search Engine Optimization, Increase User Engagement And Generate More Visitors To Your Accounting Website Using Plugins And Themes
- WordPress Financial Plugins
- WordPress Themes - Accountants
Ways To Improve Website Traffic
Web traffic is vital to your business growth. This section will help you improve your web traffic.
Optimize Your Site For SEO
There are many ways WordPress can help to improve SEO:
- SEO-Friendly – WordPress lets you set the permalinks to use the title of the posts as the web address of your pages.
- Post Tags – WordPress lets you choose the keywords that you want search engines to index your articles for.
- Categories – Create SEO-friendly categories for keeping your content organized and easy to find.
- Excerpts – Create descriptions for your posts that search engines will show in their search result pages.
- Images – add search-optimized titles to your images for improved search results.
- Content Linking – WordPress has a built-in feature that lets you easily link internal content
- Pinging – Set up your site to automatically notify (ping) other search directories the moment a new post is published on your website.
WordPress Plugins For Improving SEO, Increasing User Engagement And Driving More Visitors To Your Website
In addition to the built-in features of WordPress, the WP community makes available also a number of plugins that will improve your website’s SEO, increase engagement and drive more visitors to your website.
For example, here are some plugins you can use to improve your site’s search engine optimization:
- All in One SEO – WordPress SEO plugin
- Google XML Sitemaps – WordPress XML sitemap plugin (for search engines)
- Page-List – WordPress site map plugin
(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your SEO)
Other things you can do to improve your accounting site’s SEO, increase engagement and drive more web traffic to your website are to add a forum, newsletters, commenting, and social sharing. Here are some WordPress plugins that can help (many of the plugins described below can be downloaded at no cost):
- BuddyPress – This free plugin can be used to run a social networking community on WordPress.
- bbPress – Run your own online community forum on your website.
- E-Newsletter – Send email newsletters, track results and manage subscribers from your WP dashboard.
- Disqus – This WordPress plugin lets you power discussions and helps to increase engagement on your website or blog.
- Monarch – Use this WordPress plugin to add social sharing features on your site.
(You can easily add social sharing buttons to your website with free or inexpensive plugins)
Tips For Generating New Leads & Enquiries
This section explains how to improve sales and generate leads and enquiries.
Providing A Newsletter
Providing a newsletter is a great way to build a subscriber list. Adding email newsletters] provides a number of benefits and advantages, like:
- Drives targeted traffic
- Keeps your business at the forefront of your reader’s minds
- Provides useful updates
- Provides a targeted marketing channel
- Allows you to offer special services or products to a select audience
- Increases engaging with your users
- Provides you with additional opportunities for subscribers to share your content
An effective way to attract subscribers is to provide high value content and give users free gifts in exchange for their details. This could be a guide, checklists for handling tax, access to tax calculators, discount coupons, access to videos, contests, etc.
Contact forms provide an easy and simple way for prospective customers to get in touch with you. Readers can provide feedback, ask questions to specific departments, request quotes, and more.
A contact form provides many benefits including:
- Reduces spam
- Automated response
- Giving you control over what gets sent to you
- You can keep your email address private
- Can be added to any post or page
- Looks professional
- Convenient for site visitors
A popular WordPress contact form plugin is Contact Form 7.
(Contact Form 7 Plugin)
Contact form 7 is a free plugin that allows you to add and manage multiple contact forms into any post or page, customize the forms and the mail contents, add fields, and more.
The plugin supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.
Another feature you may want to consider is to add sections to your contact form so users can select the department they want to contact. This helps visitors get the comment to the right person.
Adding maps to your site helps your visitors and customers find you.
A map is a great tool for several reasons:
- Maps help to increase local SEO
- Visitors can easily find you
- Display location of events
(Adding maps to your site helps your visitors and clients find you)
Below are just some popular plugins that let you embed, customize and display Google maps on your site:
- Google Maps
- Advanced Google Maps Plugin for WordPress
- WP Google Maps
- Comprehensive Google Map Plugin
How To Improve Search Engine Optimization, Increase User Engagement And Generate More Visitors To Your Accounting Website Using Plugins And Themes
WordPress Financial Plugins
WordPress lets you add a number of plugins to your accounting or financial services site to immediately add a range of functional tools for your site visitors. Here are some of these plugins:
(Calculator Pro Calculators Plugin)
This plugin provides a free collection of over 400 calculators. You can embed them into your pages, posts, or sidebars using shortcodes. The plugin also supports internationalization
Note: Most of the calculators aren’t focused on accounting, but there are a few you can use for:
- Rate of return
- And many more
For more details about this WordPress plugin, visit the plugin site: Calculators Pro
(Show Stock Quotes WordPress Plugin)
This free plugin gives you a widget that displays a number of different stock quotes per portfolio. You can show as many portfolios as you want.
(Show Stock Quotes – WordPress Plugin – Stock Portfolio)
Go here for more info: Show Stock Quotes Plugin For WordPress
(Custom Stock Ticker WP Plugin)
This free plugin lets you place custom stock tickers on any sidebar, page or post with shortcodes.
The plugin provides several customizable ticker. Choose from built-in themes or customize these yourself. It’s easy to customize it so it matches your site. You can also add custom stocks to specific categories.
Customize the appearance by changing width, height, scroll speed, background color, opacity, number of stocks displayed simultaneously, typeface, etc.
For more information, go here: Custom Stock Ticker Plugin
(Finance Calculator Plugin)
This free plugin allows your visitors to calculate indicative repayments. It’s great for car loans, real estate, or other large loans.
(Finance Calculator Plugin – Loan Calculators)
The Finance Calculator plugin also contains an application form that sends a message to a specified email address.
Other features of this plugin include displaying payment protection, calculating 12 to 60 months loans and creating forms that can be placed in any page or post.
More info: Finance Calculator Plugin For WordPress
WP-Invoice lets WordPress blog owners send itemized invoices to their clients.
This plugin lets you integrate billing into WordPress. You can send itemized invoices, set up recurring billing and expand functionality with both free and premium add-ons that let you manage locations, accept electronic signatures, create PDF invoice versions, provide quotes, create checkout forms, and more.
The plugin ties into WP’s user management database to keep track of clients and their information, and integrates with PayPal, Authorize.net, Stripe, and others.
WP-Invoice features include adding custom payments and charges, creating pre-defined line items and discounts, quickly viewing invoice status and progression, filtering and finding invoices, seeing invoice receipts and invoice history, creating e-mail notification templates, viewing reports (collected vs uncollected invoices, valuable clients and top grossing line items), and more..
For more information, go here: WP-Invoice Plugin
(All In One Business Management Application – WordPress Plugin)
This complete business management system includes accounting management, invoicing, order management, help desk with knowledgebase and ticket management system, client relationship management and lots more.
(All In One Business Management Application WP Plugin – Client Invoice)
The plugin supports international languages, is fully customizable and provides powerful tools like document management, to do app, and more.
Visit this site to learn more about using this plugin: All In One Business Management Application
(iBilling – Accounting and Billing Software – WordPress Plugin)
iBilling is a scalable business software that lets you manage clients and invoicing, track your company’s net worth and cash flow, and lots more.
(iBilling – Accounting and Billing Software – WordPress Plugin – Client Invoice)
It allows you to get paid faster by integrating with several online payment gateways.
To learn more about this plugin, go here: iBilling Plugin
WordPress Themes - Accountants
To get the best features and professional look for your website, we recommend choosing a theme specifically suited for accounting businesses. Below is a list of some of the best themes themes available for accounting. With the themes listed below you can own a professional accounting website within minutes and save hundreds to thousands of dollars on the cost of website design.
(Accounting Pro – WordPress Theme)
This premium theme is a turn-key theme created for accountants and accounting firms. It’s responsive, has a drag-and-drop page-builder, has several page templates, custom menu features, a content composer (gives you an improved WordPress editor), a sidebar manager, performs auto resizing for images, and lots more.
Accounting Pro can be customized using premium add-ons.
To learn more about about using this WordPress theme, visit the theme website: Accounting Pro Theme
(Accountancy Theme For WordPress)
Accountancy has a variety of built-in styles and layouts to help make your accounting site look and feel professional.
This mobile-friendly theme includes a custom slider, a featured testimonial, it’s lightweight, search engine optimized, and fast loading. Accountancy provides what you need without bloating your theme. Free updates and 1 year of support is included in the cost of purchase.
Go here to learn more about this theme: Accountancy
(Accounting – WordPress Theme)
This premium WordPress theme includes a drag-and-drop builder so you can design your website any way you want. The theme also has unlimited sidebars with custom widgets, four different types of headers, a custom admin panel, different color schemes, custom slider, three different blog types, and is responsive. Accountancy is a clean-looking, modern and fast loading theme.
More information: Accounting Theme For WordPress
This premium theme was designed specifically for accounting businesses. Kathryn allows you to use WordPress as a true content management system and provides a slider, multiple layouts, multiple sidebars, a variety of colors, is easy to use, inexpensive, search engine optimized, and is mobile-friendly. Although this theme can easily fit any profession you like, it builds a great looking accounting theme. It includes a license for the Soliloquy slider plugin and is a separate purchase from the Genesis Framework.
For more details, go here: Kathryn WordPress Theme
(Accounting WordPress Theme – WordPress Theme)
Accounting WordPress Theme was built to exude professionalism within the accounting industry. Every color, layout element, icon, menu item, page structure, call-to-action, etc., was specifically designed to give your accounting business website a professional look. It’s a turn-key installation but you can still modify it if you want. It’s fully responsive (mobile-friendly) and includes pages for your services, contact details section with consultation requests (downloadable as CSV), testimonials, and a blog.
For more details about using this theme, go here: Accounting WordPress Theme
This is a free corporate theme developed specifically for professionals such as accountants and attorneys. Use the bundled images or upload your own. It also includes a custom post type for staff profiles and can also integrate with BeSpoke profile templates. WP Advocate is a clean and fast-loading theme.
To learn more about this WordPress theme, go here: WP Advocate Theme
This premium theme for WordPress is the most flexible theme in Elegant Themes‘ entire collection of WordPress themes. Divi lets you create a unique, professional site using its page builder or beautiful and unique pre-made layouts. You can change your layout as much as you need.
The builder transforms elements into visual building blocks, allowing you to understand and easily change the structure of their pages without touching any code.
(Divi Theme For WordPress – Flexible Page Builder)
Divi has 40 content modules that you can drag and drop anywhere you want. This includes audio player, call to action, code, email optin, filterable portfolio, login, post title, shop, tabs, video slider, fullwidth header, fullwidth map, fullwidth post title, and more.. It is mobile-friendly and completely customizable. Themes start at $69 per year and includes full access to all beautifully-designed themes.
Go here to learn more this WordPress theme: Divi WP Theme
(The Corporation Theme For WordPress)
This theme was specifically created to make corporate websites look good.
It has a sleek page-based home page design with a prominent, flashy slider, blog design, 6 unique color schemes, multiple page templates which include contact pages, blog feeds, sitemaps, search page, gallery page, and more. Themes start at $69 per year and includes access to all professional themes.
For more details, go here: The Corporation
The Adviser Theme was specifically developed to help finance industry professionals build trust online through clean design. It’s ideal for businesses that provide services like investment advice or tax advice. The theme includes a recruitment page with hiring announcements and where to send applications. It also includes a built-in lease calculator. It includes widgets and multiple shortcodes, and includes the drag-and-drop visual composer.
More info: Adviser – WordPress Theme
(Tax Help WordPress Theme)
Tax Help was specifically designed for financial organizations, tax and finance advisors, and businesses that offer tax assistance. This theme is designed to showcase your services professionally to help grow your business reputation. It has different blog styles, uses a drag-and-drop visual composer, includes a shortcode builder, the Revolution Slider, and many custom shortcodes.
For more information, go here: Tax Help Theme
(Finance Business – WordPress Theme)
This one was specifically built for businesses that provide any type of financial service including tax help, consulting, corporate, finance, insurance, accounting, loans, and more. It includes a custom CMSMasters Visual Content Composer plugin, around 100 shortcodes that includes charts and financial content, a custom drag-and-drop composer, 2 premium sliders, page options, color management features, animated elements, and a whole lot more.
More info: Finance Business Theme For WordPress
Hopefully, this guide has helped you learn ways to improve SEO, improve user engagement and drive more visitors to your accounting or financial services site using plugins.
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