WordPress Traffic Automation Guide
This article is part of an article series aimed at helping you learn how to grow your business online and drive traffic organically using a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Knowing how to attract new traffic to your website is one of the most important skills of building a successful presence online. Getting traffic to a web site is also one of the biggest challenges faced by many web site owners.
Why Do So Many Small Businesses Have Difficulty Getting Traffic To Their Web Sites?
Search for any of the key phrases below in Google …
- “how to drive more traffic to your site for free”
- “how do I bring web traffic to my web site for free”
- “best 10 places to bring traffic”
- “need to increase visitors using social media”
- “I need more free web visitors”
… and you will be immediately presented with lists of pages that provide information about different methods to help you increase visitors to your site …
(There are many strategies to increase web traffic to your website. This article series will show you how to set up a simple system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are tons of courses and free sites online that can teach you strategies to drive more traffic to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The diagram below shows the typical approach most small businesses take when it comes to generating traffic to their sites …
(This is how most small businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is fine if you have systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money looking for a winning traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems, website traffic generation can become a costly waste of time and money!)
Getting consistent web traffic sustainably requires laying a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Generating More Website Visitors?
Imagine if all you had to do to automatically attract targeted visitors to your website was to regularly add content to your website or blog.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve described above … and so can you!
In our WordPress Traffic Blueprint article series, we will show you what you need to do to set up an automated traffic system that will help drive a stream of new visitors to your site, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Test other traffic methods
(To generate sustainable web traffic, you first need to put in the right systems)
At this point, we’re mostly concerned with Step 1. The aim of our article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things as you grow
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you simply add content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with other sites, specifically in areas like SEO, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about using WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can help begin attracting an ongoing stream of web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever a new article gets published).
Let’s begin by addressing some basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that your web files mostly sit inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside its application; it doesn’t send out signals to anyone in cyberspace or notify any other website when new content has been added.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the business owner has to constantly keep on promoting their web presence and its content to maintain new web visitors coming.
WordPress is different!
WordPress provides special features that let you set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your site will then do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically bring you more traffic …
(With an expertly configured WordPress website, you just publish new content and your website does the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of your automated online traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party sites, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can start to measure and understand incoming traffic and gather valuable information that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Section 1
To read more, click on the link below:
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively using a WordPress-powered website and proven online marketing methods.
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