WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles aimed at helping website owners learn how to grow their business online cost-effectively with a WordPress-powered website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to stay in business online.

Learning how to drive traffic to your website is a requirement of building a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Drive Traffic To Their Websites?

If you type any of the commonly-searched phrases below into Google …

• “drive visitors to my web site for free”
• “bring web traffic to my website for free”
• “learn to drive traffic”
• “fastest ways to attract more visitors using Facebook”
• “get more visitors to my website for free”

… and you will find lists of pages offering you information about strategies to help you increase your website visitors …

(There are lots of methods to drive more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of tutorials and free sites online that can teach you effective ways to drive more traffic to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows how most businesses approach the challenge of generating website traffic …

(This is how most website owners approach the challenge of generating website traffic)

Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As we will show you in a moment, there is a smarter approach.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.

There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money looking for a positive ROI traffic strategy.

(Without a proper foundation and systems in place, traffic generation can end up becoming very costly!)

Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Increasing Website Traffic?

Imagine if all you had to do to drive targeted visitors to your business was to publish quality content consistently.

This is not fantasy … it’s a fact! In fact, many website owners already have some or all of the prerequisites set up to benefit from the automated traffic system we have just described … and so can you!

In our WordPress Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation system that can begin attracting a stream of web traffic to your business, simply by adding regular content to your website.

How To Set Up A System That Will Automatically Increase Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate web traffic data organically
3. Start testing other traffic strategies

(To get sustainable web traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step 1. The aim of this article is to provide an overview of how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting simple and scaling things in a cost-effective way
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply publish content and WordPress will then do the rest, notifying other sites about your content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress web site.

An expertly configured WordPress blog is a blog that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, 3rd-party site syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about why you should use the WordPress platform to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can help attract web traffic to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever a new article gets published).

Let’s start by answering some basic questions:

Why does it have to be WordPress? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that the content pages just sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or announce to any other website when new content has recently been published to your site.

Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually be promoting your website and your content to keep bringing in web traffic.

WordPress is different!

The WordPress CMS application provides a number of features that give you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your site then does the rest, instantly notifying search engines, social media and other online properties about your new content to bring your business more web traffic …

(With an expertly configured WordPress web site, you just post content and WordPress then does the rest, informing other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of your automated traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your site with various external sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can also begin monitoring and analyzing the traffic generated as a result and gather valuable data that will allow you to make smarter decisions as you expand to additional traffic generation methods.

This is the end of Section 1

To read the rest of this article, click here:

Web Traffic Blueprint Part 2 – How To Drive More Traffic For Your Business With WordPress

This tutorial is part of an tutorial series designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website and proven online marketing strategies.

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