WordPress Traffic Automation Guide

This tutorial is part of a series of articles designed to help you learn how to grow your business online cost-effectively with a WordPress website and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of new web traffic to survive online.

Learning new ways of getting traffic to your website is essential to building a successful presence online. Increasing visitors to a web site is also one of the biggest challenges faced by many web site owners.

Why Are So Many Businesses Struggling To Get Visitors To Their Web Sites?

If you search for any of the following information in Google …

• “get visitors to your website for free”
• “how do I bring web traffic to my website for free”
• “best 5 resources to drive more website visitors”
• “learn how to bring traffic using paid ads”
• “get more customers to your website”

… and you will be presented with loads of tips, tricks, and information about different methods to help drive more website visitors …

(There are lots of strategies to get more web traffic to your web site. This article series will show you how to set up a system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive visitors to your web site. There are tons of products and free information online that can show you cost-effective methods to bring more visitors to your site.

The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The illustration below shows the approach many businesses take when it comes to generating traffic to their sites …

(This is how many businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As we will show you in a moment, there is a better approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.

There is nothing wrong with outsourcing if you already have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of time and money searching for a winning traffic strategy.

(Without a solid foundation and the right systems, web traffic generation can end up being a very costly activity!)

Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, testing campaign elements, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Generating More Website Visitors?

Imagine owning a website where all you had to do to deliver targeted visitors to your site was to publish valuable content on a regular basis.

This is not science fiction … it’s a fact! Many website owners are enjoying the benefits of this automated traffic system … and you can too!

In this article series, we will show you how to set up an automated traffic system that can help attract targeted traffic to your website, simply by publishing regular content to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Add new traffic strategies and test

(Getting web traffic sustainably requires laying a solid foundation online and putting systems in place)

Right now, we’re mostly concerned with Step 1. The aim of our article series is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting simple and scaling things in an economic and sensible way
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you simply add content and your site then does the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress web site is a site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We write extensively on this site about why you should use the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can instantly begin driving a stream of web traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish new content on this topic).

Let’s start by answering a couple of basic questions:

What makes WordPress so special? What does WordPress offer that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, this means that your web content typically sits inside the server waiting to be found. The static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anybody in cyberspace or announce to any other site when new content has recently been added.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to continually promote their site and its content to maintain web visitors coming.

WordPress is different!

The WordPress CMS application provides many features that let you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress then does the rest, immediately notifying various online properties about your site to start driving your business more web site traffic …

(With an expertly configured WordPress site, you simply add content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various third-party tools, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then begin to track and analyze your results and gather valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation strategies.

This is the end of Section One

To read the rest of this article, click on the link below:

WordPress Web Traffic Blueprint Part 2 – Discover How To Create A Traffic Generation Machine

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online and drive traffic sustainably using a WordPress-powered website or blog and proven marketing methods that are easy to implement.

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