WordPress Traffic Automation Guide

This article is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online using a WordPress-driven website or blog and proven web marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to grow online.

Learning how to bring traffic to your website is vital to building an online presence successfully. Driving visitors to a website is also one of the most difficult challenges faced by almost every website owner.

Why Do So Many Small Businesses Have Difficulty Attracting Traffic To Their Websites?

Search for any of the key phrases below in Google …

• “how to bring web traffic to your web site”
• “get traffic to my web site”
• “best 100 resources to drive traffic”
• “need to bring traffic using Twitter”
• “drive traffic to my web site”

… and you will immediately find tons of sites providing tips, tricks, and information on different methods to drive more website visitors …

(There are many methods to get more website visitors. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your site. There are thousands of courses and free sites that can teach you how to bring more visitors to your site.

The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.

The illustration below shows the approach many small businesses take when it comes to generating web traffic …

(This is how most site owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.

As you will discover in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.

Outsourcing is useful if you already have the systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a positive ROI traffic-getting method.

(Without a proper foundation and systems in place, online traffic generation can become a costly waste of time and money!)

Getting a regular stream of web traffic sustainably requires laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, etc.

Is There A Simple, Automated Way To Drive More Web Traffic?

Imagine if all you had to do to deliver targeted visitors to your website was to regularly publish quality content to your website.

This is not science fiction … it’s a fact! Many website owners are enjoying the benefits of this automated traffic system … and you can too!

In this article series, we explain what is required to set up an automated traffic machine that can deliver targeted traffic to your business, simply by publishing regular content to your site.

How To Set Up A System That Will Automatically Help Increase Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for getting sustainable web traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Add new traffic strategies and test

(Sustainable traffic generation requires setting up a solid foundation online and implementing proper systems)

At this stage, we’re mostly concerned with Step 1. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things sensibly
• Automatically get your web content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you simply post content and your website does the rest, notifying the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.

An expertly configured WordPress blog is a blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, third-party site notification, and analytics.

Why Use An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using the WordPress platform to grow your business online.

Understanding how an “expertly configured” WordPress website or blog can begin driving an ongoing stream of targeted traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when new information about this topic gets published).

Let’s start by addressing some basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are built on platforms that create “static” websites. Essentially, this means that the content just sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside the application; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other site when new content has recently been added to the site.

Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to constantly promote their web presence and its content to keep driving web traffic.

WordPress is different!

WordPress comes with powerful built-in functionality that allows you to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your site will do the rest, immediately notifying search engines, social media and other online properties about your new content to start driving you new website traffic …

(With an expertly configured WordPress website, you just post new content and WordPress then does the rest, notifying other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated online traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin to publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can begin to measure and understand the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation strategies.

This is the end of Section 1

To read more, click on the link below:

Web Traffic Blueprint Part Two – How To Automatically Grow Your Website Visitors For Your Business

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively using a WordPress-driven website or blog and proven marketing strategies that are easy to implement.

Want To Get Notified When New Tutorials Are Published? Then Subscribe Using The Form Below!

***