WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles designed to help small business owners learn how to grow their business online using a WordPress-powered website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs traffic to prosper online.

Learning how to bring new visitors to your website is a requirement of running a business online successfully. Increasing traffic to a web site is also one of the most difficult challenges faced by almost every website owner.

Why Do So Many Small Businesses Have Difficulty Driving More Visitors To Their Web Sites?

If you type any of the following phrases into Google …

• “get web traffic to my web site”
• “how can I attract more visitors to my web site”
• “top 5 resources to attract traffic”
• “ways to bring web traffic using videos”
• “get more customers to my web site for free”

… and you will be immediately presented with loads of tips, tricks, and information on strategies to help get more visitors to your website …

(There are loads of strategies to increase your website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your web site. There are thousands of products and free resources online that can show you effective ways to increase visitors to your web site.

The problem often has more to do with businesses not investing enough time into learning how to grow traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The picture below shows the approach many businesses take when it comes to generating web traffic …

(This is how many web site owners approach traffic generation)

Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to it.

As we will show you in a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.

Outsourcing is fine if you have great systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a positive ROI traffic strategy.

(Without a solid foundation and systems in place, online traffic generation can be very costly!)

Driving continuous web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Driving Website Visitors?

Imagine if all you had to do to instantly deliver an ongoing stream of targeted visitors to your business was to regularly publish quality content to your site.

This is not science fiction or fantasy … it’s a fact! In fact, many website owners already have some or all of the requirements set up for this to happen … and you can too!

In this article series, you will learn how to create an automated traffic machine that can begin to deliver targeted traffic to your web site, simply by adding content to your website on a consistent basis.

How To Set Up A System That Will Automatically Drive More Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Add other traffic strategies and test

(Driving continuous web traffic sustainably involves laying a solid foundation online and putting systems in place)

Right now, we’re mostly concerned with Step 1. The purpose of our article is to show you how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress site, you just add content and your site then does the rest, informing the world about your new content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.

An ”expertly configured” WordPress website is a web site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress blog will begin driving a stream of targeted traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when new content on this topic gets published).

Let’s begin by addressing some basic questions:

What makes WordPress so special? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that the content pages mostly sit inside your server waiting to be discovered. A static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anybody in cyberspace or inform any other website when new content has recently been published.

Think about it … if with a static website, the content simply sits there passively waiting to be found, then the business owner has to keep promoting their website and its content to keep bringing in web traffic.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your site does the rest, instantly notifying search engines, social media and other online properties about your site to bring your business new website visitors …

(With an expertly configured WordPress website, you simply add new content and your site does the rest, notifying other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Site Traffic Blueprint overview, we break down the components of this automated website traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various external sites, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend starting with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then start to track and analyze your incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to new traffic generation strategies.

This is the end of Part One

To read more, click here:

Website Traffic Blueprint Part 2 – A Complete Guide To Growing Your Website Visitors Automatically

This article is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-driven website or blog and proven marketing strategies that are easy to implement.

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