WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help site owners learn how to grow their business online with a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to grow online.
Finding new methods of driving more traffic to your website is essential to building an online presence successfully. Getting visitors to a website is also one of the biggest challenges faced by almost all website owners.
Why Do So Many Businesses Have Difficulty Driving More Visitors To Their Web Sites?
Search for any of the phrases below in Google …
- “get more web traffic to your site”
- “attract visitors to my web site for free”
- “best 5 methods to increase more traffic”
- “need to bring visitors using PPC advertising”
- “get more traffic to my website”
… and you will be immediately presented with tons of sites containing tips, tricks, and information about ways to help drive more traffic to your web site …
(There are lots of methods to get more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are tons of products and free sites that can show you effective ways to increase visitors to your web site.
The problem is often more about businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how many businesses typically approach the process of generating website traffic …
(This is how most businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities. If not, you will probably end up spending a lot of your time and money searching for a positive ROI traffic-getting strategy.
(Without a solid foundation and proper systems in place, online traffic generation can become a costly waste of time and money!)
Increasing web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing elements in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving More Web Traffic?
Imagine if you owned a website where all you had to do to attract targeted traffic to your website was to regularly add content to your web site.
This is not fantasy … it’s a fact! In fact, many website owners are already doing this … and you can too!
In our Website Traffic Blueprint article series, we explain the process of setting up an automated traffic system that can instantly begin to deliver web traffic to your business, simply by publishing regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Start testing other traffic methods
(Sustainable traffic generation involves setting up a solid foundation online and implementing systems)
At this stage, we’re mostly concerned with Step 1. The aim of our article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just add new content and WordPress then does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress site.
An expertly configured WordPress blog is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many detailed articles on this site about why you should use the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress blog will help begin attracting an ongoing stream of web traffic to your business requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when new information on this topic is published).
Let’s begin by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built with platforms that create “static” websites. Essentially, this means that your content files just sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anyone in the cybersphere or announce to any other site when new content has recently been published on your website.
Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your website and your content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS application comes with default functionality that gives users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your site then does the rest, instantly notifying various online properties about your site to automatically bring your business more web site traffic …
(With an expertly configured WordPress site, you just post new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your WordPress site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external sites, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can begin tracking and understanding incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business using a WordPress-powered website and proven web marketing methods.
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