WordPress Traffic Automation Guide

This article is part of a series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic organically with a WordPress website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to stay in business online.

Discovering effective strategies of getting visitors to your website is essential to growing an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Struggle To Attract Visitors To Their Websites?

Search for any of the information below in Google …

• “drive more visitors to my web site for free”
• “get traffic to my web site”
• “need to bring traffic”
• “ways to attract more visitors using paid advertising”
• “I need more web traffic”

… and you will find loads of information about ways to get more website visitors …

(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your web site. There are loads of tutorials and free sites online that can show you methods to get more traffic to your site.

The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.

The illustration below shows the approach many small businesses take when it comes to generating website traffic …

(This is how most website owners approach traffic generation)

Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.

As we will show you in a moment, there is a smarter way.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

Outsourcing is fine if you already have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a winning traffic-getting strategy.

(Without a solid foundation and systems in place, web traffic generation can end up being a very costly activity!)

Getting a continuous stream of web traffic sustainably involves laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation solutions, and so on.

Is There A Simpler, Automated Way To Grow Web Traffic?

Imagine if all you had to do to instantly drive targeted visitors to your site was to publish valuable content on a regular basis.

This is not science fiction … it’s a fact! In fact, many website owners are currently doing what we have described above … and so can you!

In our article series, you will learn what is required to set up an automated traffic machine that can instantly begin attracting a stream of targeted traffic to your business, simply by adding new content to your website on a regular basis.

How To Set Up A System That Will Automatically Help Increase Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Add new traffic strategies and test

(To get sustainable web traffic, you first need to set up the right systems)

At this point, we’ll mostly be focusing on Step 1. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things only when it made sense to do this
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply publish new content and your website does the rest, notifying the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.

An ”expertly configured” WordPress website is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, external site notification, and reporting.

Why Use An Expertly Configured WordPress-Driven Site?

We provide a number of detailed blog posts on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can be used to set up an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever a new article gets published).

Let’s start by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many websites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the website pages mostly sit inside your server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or inform any other site that new content has recently been published in your site.

Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your website and your content to maintain web visitors coming.

WordPress is different!

WordPress comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving you new web traffic …

(With an expertly configured WordPress site, you just post content and WordPress will do the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated website traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your site’s built-in functionality with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can also begin monitoring and understanding your results and start gathering valuable data that will allow you to make smarter decisions as you expand to new traffic generation strategies.

This is the end of Section One

To read more, click here:

Web Site Traffic Blueprint Part 2 – Discover How To Automatically Drive More Traffic For Your Business With WordPress

This article is part of a comprehensive article series designed to help site owners learn how to grow their business online inexpensively using a WordPress website and proven marketing strategies that are easy to implement.

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