WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online with a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to increase visitors to your website is essential to growing a successful business presence online. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Attract More Visitors To Their Web Sites?
Search for any of the key phrases below in Google …
- “increase web traffic to my site for free”
- “drive more visitors to my web site”
- “top 50 resources to bring web site traffic”
- “learn how to drive more traffic using paid advertising”
- “drive more targeted buyers to your web site”
… and you will be presented with loads of information about strategies to get more website visitors …
(There are loads of methods to get more web traffic to your web site. This article series will help you set up a system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of tutorials and free sites online that can teach you strategies to bring more traffic to your web site.
The problem is often more about business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows how many businesses approach the process of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As we will show you in a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your time and money searching for a winning strategy.
(Without laying down a solid foundation and putting proper systems in place, traffic generation can end up becoming very costly!)
Driving more web traffic sustainably involves setting up a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Generating More Website Visitors?
Imagine if all you had to do to deliver an ongoing stream of web traffic to your website was to publish content consistently.
This is not science fiction … it’s a fact! Many website owners already have some or all of the requirements in place to profit from the automated traffic system we have just described … and so can you!
In this article series, you will learn the process of setting up an automated traffic generation system that can begin delivering web traffic to your web site, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic methods and test
(Sustainable traffic generation involves setting up a solid foundation online and putting the right systems in place)
At this stage, we’ll mostly be focusing on Step 1. The purpose of this article is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up as you grow
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just add content and WordPress then does the rest, informing the world about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An expertly configured WordPress website is a website that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about why you should choose WordPress-driven sites WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can help begin driving web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever we publish new information on this topic).
Let’s start by addressing some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with platforms that create websites with “static” web pages. Essentially, this means that your website pages simply sit inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other site that new content has been added to your site.
Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to continue driving new visitors.
WordPress is different!
The WordPress application provides many features that allow users to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your website then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start driving you more web site traffic …
(With an expertly configured WordPress web site, you simply publish new content and your site will then do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external sites, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also start tracking and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make intelligent and cost-effective decisions when expanding to different traffic generation strategies.
This is the end of Section One
To continue reading about this topic, click here:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-powered website or blog and proven web marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum