WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online cost-effectively with a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Knowing how to bring traffic to your website is one of the most important aspects of running a successful business presence online. Getting traffic to a website is also one of the biggest challenges faced by most business owners.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
Search for any of the phrases below in Google …
- “how to increase web traffic to your web site”
- “how can I attract traffic to my website for free”
- “need to attract more traffic”
- “ideas to bring web site traffic using free methods”
- “I need free web traffic”
… and you will find loads of information on different methods to help increase your website visitors …
(There are many strategies to get more website visitors. This article series will help you set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are thousands of products and free resources that can show you effective ways to bring more traffic to your site.
The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the typical approach many businesses take when it comes to generating traffic to their sites …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to it.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns. If not, you will probably end up investing a lot of time and money looking for a profitable strategy to attract targeted web visitors.
(Without a proper foundation and the right systems in place, web traffic generation can end up being a costly waste of time and money!)
Driving continuous web traffic sustainably involves laying a solid foundation online, implementing the right systems, testing campaign elements, experimenting with different methods, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Generate More Traffic?
Imagine if you owned a web site where all you had to do to automatically deliver web traffic to your business was to publish valuable content on a regular basis.
This is not science fiction or fantasy … it’s a fact! Many website owners are already doing what we’ve just described … and so can you!
In this article series, you will discover how to create an automated traffic generation system that can help begin attracting an ongoing stream of new targeted traffic to your web site, simply by adding new content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add new traffic methods and test
(To generate sustainable traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to lay the foundations of a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things when required
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just add new content and your website does the rest, informing the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can be used to create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new content about this topic).
Let’s start by answering some basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built using applications that create “static” websites. Essentially, what this means is that the web pages typically sit inside a server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in cyberspace or inform any other site that new content has recently been published.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to constantly promote your site and your content to keep bringing in new visitors.
WordPress is different!
The WordPress application comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and your site will then do the rest, instantly notifying various online properties about your site to start generating your business more web site visitors …
(With an expertly configured WordPress web site, you simply add content and your website will then do the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can begin to monitor and understand the traffic generated as a result and gather valuable information that will allow you to make better decisions when expanding to new traffic generation strategies.
This is the end of Part One
To read the rest of this article, click here:
This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business and drive traffic automatically using a WordPress-powered website and proven web marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum