WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials designed to help you learn how to grow your business online inexpensively using a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of web visitors to stay in business online.
Learning sustainable strategies of getting more traffic to your website is one of the most important aspects of building a successful digital presence. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?
If you search for any of the key phrases below in Google …
- “attract web traffic to your web site for free”
- “how can I increase more visitors to my website”
- “ways to bring more web site visitors”
- “learn how to increase web site visitors using paid advertising”
- “I need free web visitors”
… and you will be presented with loads of information on ways to drive more traffic to your website …
(There are lots of strategies to drive more website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of products and free information online that can teach you effective how to bring more visitors to your website.
The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating traffic to their sites …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As we will show you in just a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.
Outsourcing is fine if you have great systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a winning traffic-getting method.
(Without laying down a solid foundation and putting proper systems, online traffic generation can end up becoming a costly activity!)
Increasing web traffic sustainably requires setting up a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Driving More Website Visitors?
Imagine if all you had to do to drive targeted traffic to your web site was to publish quality content consistently.
This is not science fiction … it’s a fact! Many website owners already have some or all of the requirements set up for this to happen … and you can too!
In the WordPress Traffic Blueprint article series, we explain how to set up an automated traffic generation system that can instantly begin to attract targeted visitors to your website, simply by publishing content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(Getting continuous web traffic sustainably requires setting up a solid foundation online and implementing proper systems)
Right now, we’re mostly concerned with Step One. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things intelligently
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post content and your website will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress blog is a blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Web Site?
We have published many comprehensive blog posts on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can deliver web traffic to your business requires a number of articles, which is why we highly recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when a new article is published).
Let’s start by addressing these basic questions:
Why does it have to be WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create websites with “static” web pages. Essentially, what this means is that your web content mostly sits inside the server waiting to be found. A static website doesn’t communicate with anything outside the application; it doesn’t ’ping’ anybody in the cybersphere or inform any other site when new content has been published on the website.
Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the website owner has to keep promoting their site and its content to keep bringing in new visitors.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your website then does the rest, instantly notifying search engines, social media and other online properties about your new content to bring your business more web traffic …
(With an expertly configured WordPress site, you just add content and WordPress will do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your site with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party services, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also begin to track and analyze the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions as you expand to different traffic generation methods.
This is the end of Part One
To read more, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-driven website and proven online marketing methods.
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