WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials aimed at helping small business owners learn how to grow their business online cost-effectively with a WordPress website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Learning how to increase traffic to your website is essential to building an online presence successfully. Getting traffic to a website is also one of the most difficult challenges faced by almost every business owner.

Why Are So Many Businesses Struggling To Drive More Visitors To Their Web Sites?

If you type any of the key phrases below into Google …

• “how to drive more web traffic to your website”
• “increase more traffic to my website for free”
• “top 25 places to increase web site visitors”
• “need to drive more website traffic using Reddit”
• “need web visitors”

… and you will immediately find tons of sites containing tips, tricks, and information about ways to get more website visitors …

(There are loads of strategies to get more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your site. There are thousands of courses and free sites online that can teach you effective strategies to get more visitors to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows how many small businesses typically approach the challenge of generating traffic to their sites …

(This is how many small businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to it.

As we will show you in a moment, there is a better approach.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.

There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of valuable time and money looking for a positive ROI method.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation requires laying a solid foundation online, putting systems in place, testing elements in your campaigns, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Getting Web Visitors?

Imagine owning a website where the only thing you had to do to instantly drive targeted traffic to your site was to regularly add great content to your website or blog.

This is not fiction or fantasy … it’s a fact! In fact, many website owners are currently doing this … and so can you!

In our Web Traffic Blueprint article series, you will discover how to create an automated traffic generation machine that will help drive web traffic to your business, simply by publishing new content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add content on a regular basis to start driving traffic and generating traffic data
3. Add other traffic strategies and test

(Driving more web traffic sustainably requires setting up a solid foundation online and implementing systems)

At this point, we’ll mostly be focusing on Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress web site, you simply publish content and your website then does the rest, notifying other sites about your new content and bringing you back traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress website or blog is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress site can help create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever new content on this topic gets published).

Let’s start by addressing a couple of basic questions:

What makes WordPress so special? Why not use some other platform?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that the website pages just sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t send out ’pings’ to anyone in cyberspace or inform any other site when new content has been published on your website.

Think about it … if in a traditional website, your content just sits there passively waiting to be found, then you have to keep promoting your web presence and your content to maintain web visitors coming.

WordPress is different!

The WordPress CMS software provides several features that give site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is add content and your website then does the rest, immediately notifying various online properties about your new content to start driving you more website traffic …

(With an expertly configured WordPress web site, you simply add new content and your website will do the rest, notifying other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your site with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also start monitoring and understanding incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.

This is the end of Part One

To read more, click here:

Web Traffic Blueprint Part 2 – Learn How To Create A Traffic-Getting Machine With WordPress

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven web marketing strategies.

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