WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online inexpensively with a WordPress website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Knowing how to bring new traffic to your website is essential to running a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Have Difficulty Attracting Traffic To Their Web Sites?

If you type any of the commonly-searched phrases below into Google …

• “how to increase more web traffic to your site for free”
• “how can I increase more web traffic to my web site for free”
• “best ways to attract web site visitors”
• “ways to increase web visitors using PPC advertising”
• “I need free web visitors”

… and you will be presented with lists of sites that contain information about different methods to help you drive more website visitors …

(There are loads of strategies to drive more website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your web site. There are tons of products and free information online that can teach you cost-effective methods to increase visitors to your site.

The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows how most small businesses approach the challenge of generating web traffic …

(This is how many small businesses approach traffic generation)

Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your site.

As you will see in a moment, there is a better approach.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.

There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a profitable traffic-getting strategy.

(Without a solid foundation and systems in place, website traffic generation can become a costly waste of time and money!)

Getting more web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional services, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Driving More Traffic?

Imagine if you owned a website where the only thing you had to do to attract new targeted traffic to your business was to regularly publish content to your website or blog.

This is not fantasy or fiction … it’s a fact! Many website owners are already doing what we’ve described above … and so can you!

In this article series, you will learn how to create an automated traffic generation machine that will begin driving web traffic to your web site, simply by adding content on a regular basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Add other traffic methods and test

(Getting more web traffic sustainably requires setting up a solid foundation online and implementing proper systems)

Right now, we’ll mostly be focusing on Step One. The aim of our article is to lay the foundations of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling things sensibly
• Automatically get your web content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you simply add new content and your website then does the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.

An ”expertly configured” WordPress website is a web site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with various sites, specifically in areas like SEO, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can begin driving targeted traffic to your business requires several articles, which is why we recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when we publish new information on this topic).

Let’s start by addressing these basic questions:

Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Site)

Many web sites are built with platforms that create websites with “static” web pages. Essentially, this means that your digital content mostly sits inside your server waiting to be found. The static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website that new content has been published.

Think about it … if with a traditional website, all of your content just sits in a server passively waiting to be found, then you have to actively promote your website and your content to maintain web traffic coming.

WordPress is different!

The WordPress CMS software provides special features that let users set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business new website traffic …

(With an expertly configured WordPress site, you simply publish new content and your website will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
• Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can begin monitoring and analyzing your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when using new traffic generation methods.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part Two – Discover How To Create An Automated Traffic Generation Machine

This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively using a WordPress-driven website and proven web marketing strategies.

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