WordPress Traffic Automation Guide

This tutorial is part of an article series designed to help business owners learn how to grow their business using a WordPress-powered website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every single business online.

Discovering effective ways to generate more traffic to your website is vital to building a successful web presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Struggle To Attract Traffic To Their Websites?

If you type any of the following searches into Google …

• “how to drive web traffic to my site”
• “drive more visitors to my web site for free”
• “top 5 places to attract more visitors”
• “ideas to attract more visitors using Twitter”
• “free web visitors”

… and you will immediately find loads of tips, tricks, and information on methods to get more website visitors …

(There are many methods to increase web traffic to your web site. This article series will help you set up a simple system to take advantage of many of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your site. There are loads of courses and free sites that can show you strategies to increase visitors to your website.

The problem often has more to do with business owners not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The picture below shows the typical approach many small businesses take when it comes to generating web traffic …

(This is how many small businesses approach the challenge of generating website traffic)

Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.

As you will discover in just a moment, there is a smarter way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.

Outsourcing is great if you have the systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a positive ROI traffic strategy.

(Without a proper foundation and systems in place, web traffic generation can end up being a costly activity!)

Getting a continuous stream of web traffic sustainably requires laying a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Way To Automate The Process Of Driving More Web Visitors?

Imagine if you owned a website where the only thing you had to do to automatically drive targeted traffic to your site was to regularly add content to your website or blog.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In our article series, we explain the process of setting up an automated traffic machine that will begin to drive targeted visitors to your business, simply by adding new content to your website on a regular basis.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Test other traffic methods

(Getting web traffic sustainably involves laying a solid foundation online and implementing the right systems)

Right now, we’re mostly concerned with Step 1. The aim of this article series is to show you how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in many different ways
• Automatically get your website content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you just add new content and your site does the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.

An ”expertly configured” WordPress web site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress Web Site?

We have published many comprehensive blog posts on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how and why an “expertly configured” WordPress site will help drive a stream of web traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever we publish a new article).

Let’s start by addressing these basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your web site pages just sit inside the server waiting to be found. The static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anyone in cyberspace or announce to any other site that new content has recently been published.

Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your website and your content to continue bringing in new visitors.

WordPress is different!

WordPress comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress will then do the rest, immediately notifying various online properties about your site to automatically start driving your business new web site traffic …

(With an expertly configured WordPress website, you simply add new content and your website does the rest, informing other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various third-party sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
• Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can also begin measuring and analyzing your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation strategies.

This is the end of Part One

To read the rest of this article, click here:

Website Traffic Blueprint Part 2 – How To Turn Your WordPress Web Site Into A Traffic Machine

This tutorial is part of a comprehensive tutorial series aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress-powered website and proven marketing methods that are easy and quick to implement.

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