Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

Get Thrive Leads for WordPress

How To Grow Your Health Website With These 18+ WordPress PluginsIn Part 1 of this article on ways to grow your health business web presence, we provided many practical tips and suggestions on the following areas:

  • Challenges Medical Firms Face Online
  • Opportunities For Medical Providers
  • Essential Website Pages
  • Tips For Improving The Content On Your Site

In this section, we discuss more ways to grow your health services online.

Topics covered in this (and the following section) include:

  • Improving Traffic Using WordPress
  • How To Generate Leads & Enquiries
  • Improve SEO, Improve User Engagement And Increase Web Traffic To Your Website Generation Using WordPress Plugins & Themes

Important Info

For more information about WordPress plugins and themes, go here:

Note: Medical and health plugins are listed in this section. Medical and health-related themes are listed in Part 3.

Online Business Tips For Medical And Health Services Practitioners – WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Traffic Generation

Your web traffic is an important part of your online business growth. This section discusses ways of improving SEO, improve user engagement and increase web traffic generation using WordPress plugins & themes.

Optimizing Your Website For Search Engines (SEO)

There are loads of ways that WordPress helps improve SEO:

  • SEO-Friendly – WordPress lets you set the permalinks to create search engine-optimized URLS for your content posts.
  • Post Tags – Specify the keywords that you want search engines to index your posts for.
  • Post Categories – Create categories for keeping your content organized and easy to find.
  • Post Excerpts – WordPress lets you compose descriptions for your posts that visitors will see in the search engine results.
  • Images – add search-optimized titles to your images for better search engine results.
  • Internal Linking – WordPress has a built-in feature that allows you to easily create internal links
  • Pinging – Configure your site to automatically notify other search directories as soon as a new post is published on your website.

Improving SEO, Increase User Engagement And Drive More Traffic Using Plugins

In addition to the built-in features of WordPress, there are also a number of plugins that will improve your website’s SEO, increase user engagement and drive more web traffic to your site.

For example, you can use the plugins below to improve your site’s search engine optimization:

Use a plugin like Yoast SEO (previously called WordPress SEO by Yoast) to improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other WordPress plugins you can add to improve your site’s SEO, increase engagement and drive more web traffic to your site are to add a forum, newsletters, comments, and social features. Here are some plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – This free plugin allows you to run a social community on WordPress, with member profiles, messaging, activity streams, user groups, and more.
  • bbPress – This free plugin allows you to set up a forum on your WordPress website.
  • E-Newsletter – E-Newsletter allows you to send professional email newsletters, track results and manage subscribers from your WP dashboard.
  • Disqus – This WordPress plugin lets you power discussions and helps to increase user engagement on your website.
  • Monarch – Easily add powerful social sharing features to your posts and pages.

WordPress users can easily add social features to their website with free or inexpensive plugins

(WordPress users can easily add social features to their website using free or inexpensive plugins)

How To Generate Leads & Enquiries

In this section we’ll show you ways to improve your sales and generate leads and enquiries for your business.

Provide A Newsletter

Adding a newsletter is a great way to build a list of subscribers. It] provides many benefits and advantages, like:

  • Drives targeted traffic
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates that could save businesses time and money
  • Provides you with a targeted marketing channel
  • Allows you to offer special products or services to a select audience
  • Increases user interaction
  • Provides another way for your content to be shared with other potential clients

A proven way to attract newsletter subscribers is to provide high value information and give users something for free in exchange for their personal details. This can be a guide, checklists for improving general health and fitness, access to medical apps, vouchers, membership access to videos, podcasts, etc.

Contact Forms

A contact form provides an easy and simple way for readers to contact you. Readers can raise problems, ask questions to specific departments, request a quote, and more.

Contact forms provide a number of benefits including:

  • Reduces spam
  • Set up automated responses
  • Giving you control over what gets sent to you
  • You can keep your email address private
  • They can be added to any page or post
  • Improves the professional look of your website
  • Convenient for site visitors

A very popular contact form plugin for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin For WordPress

(Contact Form 7)

This plugin is easy to install and configure and lets you add multiple contact forms, customize the forms and the mail contents, add fields, and more.

The plugin also supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Something to consider if you want to set up a website for a medical practice is to segment your contact form so prospects can select which practitioner they want to contact. This ensures that visitors’ enquiries reach the correct recipient.

Add A Map

Adding a map to your website helps your visitors and clients find you.

A map is a very useful tool for several reasons:

  • A map improves local SEO
  • Visitors can find you easily
  • Shows location of events

Adding a map to your website helps your visitors and customers find you

(Adding a map helps your visitors and customers find you)

Below are some of the more plugins that let you embed, customize and display Google maps on your site:

WordPress Plugins For Improving Search Engine Optimization, Increasing User Engagement And Traffic Generation

WordPress Health Plugins

WordPress provides a number of plugins you can add to your site that will immediately make available a range of practical tools for visitors. Here are some of these:

Booking Calendar

Booking Calendar - WordPress Plugin

(Booking Calendar)

The Booking Calendar plugin lets you add appointment bookings to your site. Booking Calendar is well supported and has an intuitive interface. It is suitable for a range of medical-related uses, e.g. dental practices, physicians, health spas, booking patient appointments, etc.

Booking Calendar Plugin For WordPress - Overview

(Booking Calendar Plugin – Overview)

This bookings plugin works right out of the box. Website visitors can check the availability of services and make online bookings quickly and easily. Administrators and visitors receive booking confirmations. The plugin is also widget-ready, and offers multi-language support. The developers of this plugin also offer a premium version with extra features and functionalities.

For more details, go here}:

Event Espresso

Manage Bookings & Registrations Online With Event Espresso Plugin For WordPress

(Manage Your Events Automatically With Event Espresso WordPress Plugin)

If your business involves running health events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP software lets you easily create your event and start receiving registrations in just minutes

Event Espresso

(Event Espresso – Event Management & Ticket Registration Software For WordPress)

Event Espresso is a flexible and feature-packed plugin that gives you full control over your event registration management process.

Go here if you would like to learn more about managing events with Event Espresso:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators Plugin For WordPress)

This is a free collection of 400+ calculators. You can embed them into your pages, posts, or sidebars using shortcodes. It also supports internationalization

Note: Most of them aren’t designed for medical usage, but there are a number you can add to your site, including the following:

  • Body Statistics – e.g. BMR Calculator, Carbohydrate Calculator, Lean Body Mass Calculator, Ponderal Index Calculator, US Navy Body Fat Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned By Heart Rate Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Bike Size Calculator, Blood Donation Calculator, Due Date Calculator, Sobriety Calculator, etc.
  • Nutrition – e.g. Carbohydrate Calculator, Creatine Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form Plugin For WordPress)

The Calculated Fields Form plugin lets you create forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And lots more

A premium plugin version with a ton of extra features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker

(Weight Loss Tracker WP Plugin)

Weight Loss Tracker is a simple WordPress plugin that lets logged-in users record their weight periodically. The results are then displayed in a graph and table.

Weight Loss Tracker Plugin - User Graph

(Weight Loss Tracker Plugin For WordPress – User Graph)

The plugin allows users to input target weights and supports various weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple BMI Calculator Widget

(Simple Body Mass Index Calculator Widget WP Plugin)

Simple BMI Calculator lets you add a widget to your website that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are a number of plugins you can check out that perform similar functions:

  • BMI BMR Calculator  A responsive Body Mass Index and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the site administrator.
  • BMI / IMC Calculator  A simple calculator that shows your users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by entering their age, sex and weight.
  • And more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data – WordPress Plugin)

Drug Interaction Data Plugin for WordPress can be used to display information about drugs, including what the drugs are used for and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin - Database Results

(Drug Interaction Data – Database Results)

Drug information can be displayed as a widget or inside your pages and posts. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin For WordPress

(PubMed Posts – WordPress Plugin)

This plugin adds a dashboard widget that lets you crate posts from PubMed articles, as well as a search widget that helps visitors find posts with specific article data. The plugin also includes a simple editor that changes the layout of your post content.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic Plugin)

The MJM Clinic Plugin was designed for clinic and health care related websites. It lets you add service pages with booking forms, locations, provide information to site visitors about health conditions and symptoms, assign case studies, link  indication tags to conditions, etc.

For more details, go here}:

Treato WordPress Plugin

Treato - WordPress Plugin

(Treato)

This plugin lets you add a sidebar widget that allows you and your users to search drugs and read what patients are saying about different drugs.

Treato collects and analyzes patient experiences written in medical forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about the side effects of 26,000+ medications, drug comparisons across 14,000+ medical conditions, which drugs people feel work, and more, from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap Concierge Plugin

(HealthTap Plugin)

HealthTap Concierge allows consumers to locate and book a virtual consult with doctors who specialize in a given health topic via HD video or text chat from any mobile device, computer, even smartwatch.

With HealthTap Concierge installed on your WordPress website, your visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then select a doctor, chat over video or text, or send questions.

For more details, go here}:

TrendMD

Trend MD WP Plugin

(TrendMD)

The TrendMD plugin lets you add the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts - WordPress Plugin

(WP Nutrition Facts – WordPress Plugin)

WP Nutrition Facts lets you insert a nutrition facts table into your pages and posts, allowing your site visitors to learn about the nutrient content of food in a standardized format.

WP Nutrition Facts Plugin - Nutritional Facts Label Creation

(WP Nutrition Facts Plugin – Custom Post Type Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin For WordPress

(WP Ultimate Recipe – WordPress Plugin)

If you own a health or fitness website that provides diet and nutrition or healthy eating advice, a great source of engaging content to your site is to publish great recipes.

Plugins like WP Ultimate Recipe let you publish recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Create search engine optimized recipes with nutrition facts that readers can print, save and review.
  • EasyRecipe – EasyRecipe makes publishing recipes on your site easy with features like cut & paste, plain text recipe auto conversion, Google Recipe View formatting, live custom formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. The plugin also provides a number of additional features, including Google Recipe View formatting and SEO.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin For WordPress

(Awesome Fitness Testimonials Plugin For WordPress)

Awesome Fitness Testimonials allows you to display fitness and wellness testimonials, case studies and reviews, before and after photos, videos, etc. on your health & fitness-related sites.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images - WordPress Plugin

(Exercise Images WP Plugin)

The Exercise Images plugin lets you display exercise illustrations inside your pages and posts.

Exercise Images - Database

(Exercise Images Plugin – Database)

For more details, go here}:

In part 3 of this detailed article, we will look at health and medical themes.

How To Grow Your Medical-Related Presence Online With WordPress

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This is the end of part two.

To continue reading, click this link:

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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group