Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

How To Grow Your Health Business Online With These 17+ WordPress PluginsIn Part 1 of this guide on ways to grow your medical-related business web presence, we provided many practical tips and suggestions on the following topics:

  • Online Challenges For Medical And Health Practitioners
  • Opportunities For Medical And Health Services Professionals In The Digital Economy
  • Essential Website Pages
  • How To Improve The Content On Your Website

In this section, we discuss more ways to grow your medical business online.

Areas covered in this (and the next section) include:

  • Improve Web Traffic With WordPress
  • Tips For Generating More Leads & Enquiries
  • Improve SEO, Increase User Engagement And Increase Web Traffic Generation Using WordPress Plugins

Info

For more information about WordPress plugins and themes, see the articles below:

Note: Health and medical plugins are described in this section. Medical and health-related themes are covered in Part 3.

Improving Website Traffic With WordPress

Web traffic is a vital part of your business growth. This section explores ways to improve your website using WordPress.

Optimizing Your Website For Search Engines Using WordPress

There are many ways WordPress can help to optimize your medical or health website for search engines:

  • URLs – configure the permalinks to use the title of the post.
  • Tags – Choose the keywords that you want search engines to index your article pages (posts) for.
  • Post Categories – Add categories for keeping your content organized and easy to find.
  • Post Excerpts – Create descriptions for your posts that will display in search results.
  • Images – title your images with keywords for improved search engine results.
  • Content Linking – WordPress has a built-in feature that lets you easily create internal links
  • Pinging – Set up your WordPress site to automatically notify other search directories the moment a new post is published on your site.

Improve Search Engine Optimization, Increase User Engagement And Drive More Web Traffic Using WordPress Plugins

As well as the built-in features of WordPress, there are also a number of WordPress plugins that will improve SEO, increase engagement and drive more web traffic to your business.

For example, here are some plugins you can use to improve your website’s search engine optimization:

A plugin like Yoast SEO can improve your SEO

(Use a plugin like Yoast SEO (formerly known as WordPress SEO by Yoast) to improve your SEO)

Other WordPress plugins you can add to improve your website’s SEO, increase engagement and drive more traffic to your website are to add a forum, newsletters, comments, and social sharing. Here are some more powerful WordPress plugins that can help:

  • BuddyPress – This plugin lets you run a social community on your site.
  • bbPress – Set up your own online forum on your WordPress site.
  • E-Newsletter – Use this WordPress plugin to send professional email newsletters, track results and manage subscribers from your WordPress site.
  • Disqus – This plugin lets you power discussions and helps to increase user engagement on your website or blog.
  • Monarch – Easily add powerful social sharing features and buttons to your website.

WordPress users can easily add social sharing buttons to their site using free or inexpensive plugins

(WordPress users can easily add social features to their website with free or inexpensive WordPress plugins)

Generating New Leads & Enquiries Using WordPress-Based Tools

Let’s take a look now at ways to improve your sales and generate new leads and enquiries.

Adding A Newsletter

Adding an email newsletter is an excellent way to retain and grow your readership. Adding a newsletter provides many benefits and advantages, like:

  • Sends targeted traffic
  • Keeps readers from forgetting about you
  • Provides practical tips and advice
  • Provides you with a targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Increases user interaction
  • Provides you with additional ways for subscribers to share your content

An effective way to attract subscribers is to provide high value information and offer users something for free in exchange for their details. This can be a guide, checklists for improving fitness and well-being, access to fitness apps, vouchers, membership access to subscriber-only content, contests, etc.

Add A Contact Form

A contact form provides an easy and simple way for prospective customers to get in touch with you. A contact form also lets visitors provide feedback, ask questions to specific departments, request a quote, and more.

Contact forms provide several benefits and advantages including:

  • Reduces spam
  • Automated response
  • Giving you control over what gets sent to you
  • You can keep your email address private
  • They can be added to any page or post
  • Improves the professional look of your website
  • Convenient for visitors

One of the most popular contact form plugins for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7)

This plugin is easy to install and configure and lets you insert and manage multiple contact forms into any post or page, customize the forms and the mail contents, add fields, and more.

International languages, Ajax-powered submissions, CAPTCHA, and Akismet spam filtering is also supported.

Another feature to consider if you are setting up a website for a medical practice is adding sections to your contact form so prospects can select the section of the center they want to reach. This ensures that contact form enquiries reach the right recipient.

Provide Maps

Maps help your visitors and customers find you.

A map is a very useful tool for several reasons:

  • Maps increase local SEO
  • Visitors can easily find you
  • Display location of events

Adding maps helps your visitors and clients find you

(A map helps your visitors and clients find you)

Some of the most popular map plugins include:

WordPress Plugins That Can Help Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation

Medical Services – WordPress Plugins

WordPress lets you add a number of plugins to your medical-related website that will immediately make available a range of functional tools for users. Here are some of these plugins:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar)

The Booking Calendar plugin lets you add appointment bookings to your site. This flexible plugin is well supported and has an intuitive and user-friendly interface. It is highly suitable for a range health and medical consulting uses, e.g. dental practices, physicians, chiropractors, booking yoga classes, etc.

Booking Calendar WP Plugin - Overview

(Booking Calendar Plugin For WordPress – Overview)

Booking Calendar works right out of the box. Website visitors can check the availability of services and book appointments online easily. Site administrators and visitors receive notifications. The plugin also lets you add a calendar or booking form to your website’s sidebar, and supports multiple languages. A premium version of this plugin with a ton of extra features is also available.

For more details, go here}:

Event Espresso – WordPress Event Registration And Ticketing Management Plugin

Manage Your Events Automatically With Event Espresso WordPress Plugin

(Manage Bookings And Registrations Via The Web Using Event Espresso Plugin For WordPress)

If you run medical or health events, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin for WP allows you to easily schedule an event and begin accepting registrations literally in a few minutes

Event Espresso - Event Management And Ticket Registration System For WordPress

(Event Espresso – WordPress Event Manager And Ticket Registration System)

Event Espresso is a feature-rich application that gives you full control over your event registration management process.

We have written a detailed article on the benefits and features of using Event Espresso. Go here to learn more about this:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators)

This is a free collection of over 400 calculators. You can embed these into your pages, posts, or sidebars using shortcodes. Internationalization is supported.

Note: Most of the calculators aren’t designed for medical-related uses, but there are a number you can use, including the following:

  • Body Statistics – e.g. BAI (Body Adiposity Index) Calculator, Durnin/Womersley Skinfold Body Fat Calculator, GFR (Glomerular Filtration Rate) Calculator, Metric Body Fat Calculator, Skinfold Body Fat Calculator, etc.
  • Calorie – e.g. Calorie to kJ Calculator, kJ to Calorie Calculator, Calories Burned By Heart Rate Calculator, etc.
  • Fitness Tests – e.g. Astrand Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Sugar Converter Calculator, Due Date Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Creatine Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator (kg), Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form)

With Calculated Fields Form you can create forms with dynamically calculated fields to display the calculated values, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And many more

A premium version with many extra features is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin For WordPress

(Weight Loss Tracker – WordPress Plugin)

Weight Loss Tracker lets logged-in users record their weight on given dates. This data is then displayed in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker – WordPress Plugin – Graph)

The plugin allows users to insert target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

Simple BMI Calculator

(Simple BMI Calculator Widget WordPress Plugin)

This plugin installs a widget on your website that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are other WordPress plugins you can check out to perform similar functions:

  • BMI BMR Calculator  A BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the site administrator.
  • BMI / IMC Calculator  A simple calculator that shows your users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, based on age, sex and weight.
  • And more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data

(Drug Interaction Data WordPress Plugin)

This plugin retrieves and displays drug information, including what the drug is used for and what other medications the drug is known to interact with.

Drug Interaction Data - Data Results

(Drug Interaction Data WordPress Plugin – Database Results)

Information about drugs can be displayed as a widget or inside your pages and posts. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to their standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts

(PubMed Posts Plugin)

PubMed Posts adds a dashboard widget that lets you crate posts from PubMed articles, plus a search widget that lets site visitors search for posts with specific article data. A basic content editor is also included with the plugin.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic Plugin For WordPress)

MJM Clinic was designed for medical and health care related websites. You can add service pages with booking forms, locations, provide information to site visitors on symptoms and health conditions, create case studies, link  indication tags to conditions, etc.

For more details, go here}:

Treato WordPress Plugin

Treato

(Treato)

Treato lets you embed the Treato healthcare search engine into your WordPress sidebar so you and your users can search drugs and read what patients are saying about different drugs.

Treato collects and analyzes patient experiences from medical forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive valuable insight about the side effects of over 26,500 medications, drug comparisons across 14,700+ medical conditions, which drugs people feel work, and more, from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap WordPress Plugin

(HealthTap Concierge WP Plugin)

HealthTap Concierge allows users to consult with real doctors via text chat or HD video from any mobile device, computer, or smartwatch.

With With the HealthTap Concierge plugin installed, your site visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat using video or text, or send the doctor their question and get answers with the service.

For more details, go here}:

TrendMD

TrendMD

(Trend MD – WordPress Plugin)

TrendMD lets you add the TrendMD recommendations widget to your WP site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin For WordPress

(WP Nutrition Facts)

WP Nutrition Facts lets you add a nutrition facts table into your posts, pages and custom post types, allowing your site visitors to learn about the nutrient content of food and make better decisions about the food they consume.

WP Nutrition Facts Plugin For WordPress - Custom Post Type Label Creation

(WP Nutrition Facts – Create Custom Post Type Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin

(WP Ultimate Recipe – WP Plugin)

If you own a health-related website that provides diet or healthy eating information, a great way to add content that will engage your readers is to add recipes.

A plugin like WP Ultimate Recipe lets you publish recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create search optimized recipes with nutrition facts that site users can print, save and review.
  • EasyRecipe – EasyRecipe makes publishing recipes on your site easy with features like cut & paste, plain text recipe auto conversion, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. The plugin also provides a number of additional features, including SEO and Google Recipe View formatting.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials)

Awesome Fitness Testimonials allows you to add fitness & wellness testimonials, reviews and case studies to your website.

For more details, go here}:

Exercise Images

Exercise Images Plugin

(Exercise Images – WordPress Plugin)

The Exercise Images plugin lets you display exercise illustrations inside your content.

Exercise Images by Everkinetic Plugin For WordPress - Image Database

(Exercise Images WP Plugin – Catalog)

For more details, go here}:

In the next section, we take a look at health and medical themes for WordPress.

The Complete Guide To Growing A Medical Clinic Web Presence

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This is the end of part two of this comprehensive article on ways to build your health business web presence.

Click here to continue:

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com