Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

18+ WordPress Plugins That Will Help Your Health Site GrowIn Part One of this article on ways to build your medical or health-related web presence, we covered the following topics:

  • Online Challenges For The Health Profession
  • Opportunities For Medical And Health Services Providers
  • Basic Web Pages
  • Ways To Improve Your Content

In this section, we explore more ways to grow your health or medical-related business online.

Areas covered in this (and the following section) include:

  • Improving Traffic
  • Tips For Generating Leads & Enquiries Using WordPress-Based Applications
  • How To Improve SEO, Improve User Engagement And Drive More Traffic With WordPress Plugins & Themes

Info

To learn more about WordPress plugins and themes, go here:

Note: WordPress medical and health plugins are listed in this section. Medical and health-related themes are listed in Part Three.

Improving Traffic Using WordPress

Your web traffic is vital to your business growth. This section will help you improve your web traffic using WordPress.

Optimize Your Site For SEO

There are loads of ways WordPress can help to improve SEO:

  • Search Engine-Friendly URLs – WordPress lets you set the permalinks to use the title of the post.
  • Post Tags – Choose the keywords that you want search engines to index your posts for.
  • Post Categories – Add SEO-friendly categories for keeping your content organized and easy to find.
  • Post Excerpts – WordPress lets you compose an excerpt that visitors will see in the search engine results.
  • Images – title images used in your content with keywords for better search engine results.
  • Internal Content Linking – WordPress has a built-in feature that lets you easily link your content to other posts on your site
  • Pinging – WordPress can be configured to automatically notify (ping) other search directories as soon as a new post is published on your site.

WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Driving More Visitors To Your Site

In addition to the built-in features of WordPress, there are a number of WordPress plugins that improve SEO, increase user engagement and drive more web traffic to your business.

For example, here are some plugins you can use to improve your SEO:

Use a plugin like Yoast SEO to improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other things you can do to improve your site’s SEO, increase user engagement and drive more web traffic to your website are to add a forum, newsletters, comments, and social features. Here are a few more plugins that can help:

  • BuddyPress – Use the BuddyPress WordPress plugin to set up your own social network on your WordPress site, with member profiles, messaging, user groups, activity streams, and more.
  • bbPress – Use the bbPress WordPress plugin to set up and manage an online community forum on your website.
  • E-Newsletter – Send email newsletters, track results and manage subscribers from your WordPress dashboard.
  • Disqus – Disqus lets you power discussions and helps to increase user engagement on your site.
  • Floating Social – This WordPress plugin lets you add social sharing features and buttons on your posts and pages.

WordPress users can easily add social features to their site using free or inexpensive WordPress plugins

(WordPress users can easily add social features to their site using WordPress plugins)

Generate Leads & Enquiries Using WordPress-Based Applications

Let’s now take a look at ways to improve your sales and generate new leads and enquiries for your business.

Providing A Newsletter

Providing an email newsletter is a great way to build a list of subscribers. It] provides several benefits and advantages including:

  • Sends targeted traffic to your website
  • Keeps your business at the forefront of your reader’s minds
  • Provides useful updates
  • Provides a targeted marketing channel
  • Allows you to provide special services or products to a select audience
  • Increases engagement with your users
  • Provides you with another way for subscribers to share your content

An effective strategy for attracting newsletter subscribers is to provide high value content and give users a free gift in exchange for their details. This could be a special report, checklists for improving health, fitness and well-being, access to health calculators, free trials, access to courses, contests, etc.

Adding Contact Forms

A contact form makes it easy and simple for readers to get in touch. Contact forms also allow visitors to report problems, contact specific departments, ask for a quote, and more.

A contact form provides several benefits and advantages, like:

  • Reducing spam
  • Set up automated responses
  • Giving you control over what is sent to you
  • Allows you to keep your email address private
  • Can be added to any page or post
  • Looks professional
  • Convenience for users

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 Plugin For WordPress)

This free plugin allows you to insert multiple contact forms into any page or post, customize your form and the email contents, add fields, and more.

The plugin supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.

Another feature to consider if you want to set up a website for a medical practice is to add sections to your contact form so prospective clients can choose which section of the practice they are contacting you about. This ensures that contact form requests reach the correct destination.

Add Maps

A map helps your visitors and clients find you.

Maps are a useful tool for several reasons:

  • A map helps to improve local SEO
  • Allows clients to better plan their visits and appointments
  • Show location of events

Adding a map to your site helps your visitors and customers find you

(Adding maps helps your visitors and customers find you)

Popular map plugins include:

Improve SEO, Increase User Engagement And Generate More Visitors To Your Health & Medical Center Site Using Plugins

WordPress Health & Medical Plugins

WordPress provides a number of plugins you can add to your medical or health site that will immediately add a range of functional tools for users. Here are some of the plugins you can choose from:

Booking Calendar

Booking Calendar WP Plugin

(Booking Calendar)

The Booking Calendar plugin allows you to add appointment bookings to your site. Booking Calendar is well supported and provides users with an intuitive interface. It is highly suitable for a range of businesses, such as dental practices, surgeons, chiropractors, booking yoga classes, etc.

Booking Calendar - WordPress Plugin - Overview

(Booking Calendar – Overview)

This booking reservations plugin works out of the box. Your website visitors can check availability of services you offer and make bookings easily. Administrators and visitors receive booking confirmations. Booking Calendar is also widget-ready, and offers multi-language support. The plugin developers also offer a premium version with many more features and functionalities.

For more details, go here}:

Event Espresso – WordPress Event Management & Ticketing Registration Plugin

Manage Event Registrations Automatically Using Event Espresso WordPress Plugin

(Manage Event Bookings Online Using Event Espresso Plugin For WP)

If your business involves running health or medical events, then you need a plugin like Event Espresso.

The Event Espresso online event registration plugin for WordPress enables you to easily schedule your event and begin processing online registrations literally in a few minutes

Event Espresso

(Event Espresso)

Event Espresso is a versatile and feature-packed plugin that gives you complete control over the event registration management process.

We have written a detailed article about Event Espresso. To learn more, go here:

Calculator Pro Calculators

Calculator Pro Calculators Plugin For WordPress

(Calculator Pro Calculators Plugin For WordPress)

Calculator Pro Calculators is a free collection of 400+ calculators that you can display on your website. Internationalization is supported.

Note: Most of the calculators aren’t designed for medical usage, but there are many you can add to your site, including the following:

  • Body Statistics – e.g. Blood Volume Calculator, Child Height Calculator, Katch-Mcardle BMR Calculator, Metric Body Fat Calculator, Waist to Hip Ratio Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, RMR Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Advanced One Rep Max Weight Lifting Calculator, Blood Sugar Converter Calculator, Ovulation Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. Carbohydrate Calculator, Macronutrient Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin For WordPress

(Calculated Fields Form Plugin)

Calculated Fields Form lets you create dynamically calculated field forms, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And lots more

A premium plugin version with many extra features and functionalities is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker Plugin

(Weight Loss Tracker)

This simple plugin lets users record their weight on given dates. This data is then displayed in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker WordPress Plugin – User Graph)

The plugin allows users to insert target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator Widget

Simple Body Mass Index Calculator Plugin For WordPress

(Simple BMI Calculator Plugin)

This free plugin lets you add a widget to your website that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are additional WordPress plugins you can check out to perform similar functions:

  • BMI BMR Calculator  A BMI and BMR calculator that saves calculation data for logged-in users and gives an overview to the site administrator.
  • BMI / IMC Calculator  A simple calculator that displays a user’s BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by entering their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data Plugin For WordPress)

Drug Interaction Data Plugin will retrieve and display drug information, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data - WordPress Plugin - Results

(Drug Interaction Data Plugin – Data Results)

Drug information can be displayed inside your pages and posts, or as a widget on your sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts WP Plugin

(PubMed Posts)

PubMed Posts adds a dashboard widget that lets you publish content to your site from PubMed articles, plus a search widget that locates posts with specific data. The plugin also includes a basic editor that lets you change the layout of your post content data.

PubMed includes over 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic - WordPress Plugin

(MJM Clinic Plugin For WordPress)

MJM Clinic can be used to add functionality to medical and health care related websites that provide information about symptoms and health conditions.

For more details, go here}:

Treato WordPress Plugin

Treato Plugin For WordPress

(Treato Plugin)

Treato WordPress plugin lets you display information about drugs on your site and see what read what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients written in forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about side effects, drug comparisons, which drugs people feel are working, and more from over 2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Concierge WordPress Plugin

(HealthTap Concierge Plugin For WordPress)

HealthTap Concierge allows users to consult with doctors, clinical psychologists, etc. who specialize in a given health topic via HD video or text chat from any mobile device, computer, even smartwatch.

With the plugin installed, your site visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat using video or text, or send the doctor their question and get answers via the service.

For more details, go here}:

TrendMD

TrendMD Plugin

(TrendMD WP Plugin)

The TrendMD plugin adds the TrendMD recommendations widget to your WP site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin

(WP Nutrition Facts Plugin)

This simple plugin for WordPress lets you insert a nutrition facts table into your posts and pages, allowing your visitors to make more informed decisions about the food they consume.

WP Nutrition Facts WordPress Plugin - Nutritional Facts Label Creation

(WP Nutrition Facts – WordPress Plugin – Custom Post Type Label Creation)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WordPress Plugin

(WP Ultimate Recipe – WordPress Plugin)

If you run a health or fitness-related website that provides diet or healthy eating suggestions, a great source of content that will engage your readers is to publish healthy recipes.

Plugins like WP Ultimate Recipe let you add healthy recipes on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Publish beautiful recipes that readers can print, save and review.
  • EasyRecipe – Makes entering recipes on your site easy with features like cut & paste, auto conversion of your plain text recipe posts, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – You can easily format recipe text and add images. The plugin also provides a number of additional features, including SEO and Google Recipe View formatting.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials

(Awesome Fitness Testimonials Plugin)

This plugin allows you to display fitness & wellness testimonials, reviews and case studies, before and after photos, etc. on your health and fitness-related websites.

For more details, go here}:

Exercise Images

Exercise Images

(Exercise Images by Everkinetic)

This plugin lets you insert a database of exercise illustrations into your pages and posts.

Exercise Images Plugin - Database

(Exercise Images by Everkinetic – WordPress Plugin – Image Catalog)

For more details, go here}:

In the next section, we look at health and medical themes.

How To Successfully Build And Grow Your Health & Medical Clinic Web Presence

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This is the end of section two of this comprehensive guide on ways to improve your health-related business presence online.

Click here to view Part 3:

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"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com