Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

Get Thrive Leads for WordPress

19+ WordPress Plugins That Can Help Grow Your Health BusinessIn Part One of this article on ways to build your medical or health business presence online, we covered the following topics:

  • Online Challenges For Health Businesses
  • Opportunities For Health And Medical Services Practitioners
  • Essential Pages
  • Ways To Improve Your Content

In Parts Two and Three, we explore more ways to grow your medical services online.

Topics covered in this (and the following section) include:

  • Ways Of Improving Traffic With WordPress
  • Ways To Generate Leads & Enquiries
  • WordPress Plugins & Themes That Can Help To Improve Search Engine Optimization, Create Better User Engagement And Generate More Visitors To Your Website

Important Info

To learn more about WordPress plugins and themes, go here:

Note: Plugins are listed in this section. Medical and health-related themes are covered in Part Three.

Tips For Medical Services Practitioners – WordPress Plugins And Themes For Improving Search Engine Optimization, Increasing User Engagement And Web Traffic Generation

Web traffic is vital to your business growth. In this section we explore ways to help you improve your web traffic.

Optimizing Your Site For Search Engines (SEO) Using WordPress

There are many ways WordPress can help to improve SEO:

  • Search Engine-Friendly URLs – WordPress lets you set the permalinks to create search engine-optimized URLS for your article pages (called posts).
  • Tags – WordPress lets you choose the keywords that you want search engines to index your posts for.
  • Categories – Add categories for archiving and organizing your content.
  • Excerpts – Set the description for your posts that will display in search results.
  • Images – title images with keywords for better search engine results.
  • Internal Linking – WordPress has a built-in feature that lets you easily link internal content
  • Post Notification – Set up your site to automatically notify other search directories as soon as a new post is published on your website.

Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With WordPress Plugins

As well as the built-in features of WordPress, the WordPress community makes available various plugins that improve your medical or health website’s SEO, increase engagement and drive more traffic to your business.

For example, you can use the plugins below to improve your SEO:

Use a plugin like Yoast SEO to improve your SEO

(Use a plugin like Yoast SEO to improve your SEO)

Other things you can do to improve your site’s SEO, increase engagement and drive more traffic to your website are to add a forum, newsletters, comments, and social sharing features. Here are some more powerful WordPress plugins that can help:

  • BuddyPress – This free plugin can be used to run a social community on your site.
  • bbPress – This free WordPress plugin helps you set up and manage your own community forum on your site.
  • E-Newsletter – This plugin lets you send email newsletters, track results and manage subscribers from your WordPress dashboard, without requiring third-party subscriptions.
  • Disqus – use this WordPress plugin to power discussions and helps to increase engagement on your site.
  • Monarch – Add powerful social sharing features to your website or blog.

You can easily add social features to your site using free or inexpensive plugins

(You can add social sharing to your website easily using free or inexpensive WordPress plugins)

Generating Leads & Enquiries Using WordPress

In this section, we’ll look at ways to improve sales and generate new leads and enquiries for your business.

Provide A Newsletter

Providing a newsletter is an excellent way to build a list of subscribers. It] provides many benefits, like:

  • Sends targeted traffic to your website
  • Keeps your business at the forefront of your reader’s minds
  • Provides useful updates
  • Provides a highly targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Provides new opportunities for increasing user engagement
  • Provides you with additional ways for readers to share your content

An effective way to get your visitors to become subscribers is to provide high value content and offer users free gifts or bonus items in exchange for their details. This could be a time-saving guide, tips for improving health and diet, access to medical calculators, discount coupons, access to courses, podcasts, etc.

Contact Forms

Contact forms provide an easy and simple way for prospective clients to get in touch with you. Readers can raise concerns, contact specific departments, request a quote, and more.

Contact forms provide many benefits, like:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • They can be added to any page or post
  • Looks professional
  • Convenience for visitors

One of the most popular contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7

(Contact Form 7 – WordPress Plugin)

Contact Form 7 lets you add multiple contact forms, customize your forms and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Another feature to consider if you plan to set up a website for a health center or medical clinic is to segment your contact form so prospects can select which practitioner they want to contact. This ensures that visitors get their comment to the right person.

Provide Maps

Maps help your visitors and customers find you.

Integrating maps, such as Google Maps, with your website also provides users with a number of benefits, such as:

  • They improve local SEO
  • Helps visitors find your office easily
  • Show location of events

Adding a map to your website helps your visitors and customers find you

(Adding a map to your website helps your visitors and clients find you)

Here are just some plugins that let you embed, customize and display maps on your site:

Improve SEO, Improve User Engagement And Generate More Visitors Using WordPress Plugins

WordPress Plugins For Medical

WordPress provides a number of plugins you can add to your website that will immediately add a range of functional tools for users. Here are just some of these:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar Plugin For WordPress)

This free bookings plugin lets you add online booking services to your site. This flexible plugin provides users with an intuitive interface. It is suitable for a wide range medical, fitness & sports uses, e.g. dental practices, physicians, chiropractors, booking patient appointments, etc.

Booking Calendar - Overview

(Booking Calendar WordPress Plugin – Overview)

Booking Calendar works out of the box. Your website visitors can check availability of services you offer and make bookings quickly and easily. Site administrators and visitors receive email notifications. Booking Calendar is also widget-ready, and offers multi-language support. A premium plugin version is also available and includes many more features.

For more details, go here}:

Event Espresso – WordPress Event Registration And Ticketing Management System

Manage Your Events Online With Event Espresso For WordPress

(Manage Event Bookings Online With Event Espresso Plugin For WordPress)

If your business involves running medical or health seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration software enables you to easily create your event and start processing registrations in just a few minutes

Event Espresso

(Event Espresso – Event Manager & Registration System For WordPress)

Event Espresso is a flexible and feature-packed application that gives you complete control over your event registration management process.

We have written a detailed article about the benefits and features of using Event Espresso. Go here to learn more about this:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators – WordPress Plugin)

Calculator Pro provides a free collection of over 400 calculators. You can embed them into your posts, pages, or sidebars using shortcodes. Internationalization is supported.

Most of the calculators aren’t designed for health applications, but there are quite a number you can add to your site, including the following:

  • Body Statistics – e.g. ANC Calculator, Fat Calculator, Katch-Mcardle BMR Calculator, Metric Body Fat Calculator, US Navy Body Fat Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Running Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Balke Treadmill Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Donation Calculator, Pregnancy Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. Calcium Calculator, Creatine Calculator, etc.
  • Weight – e.g. Ideal Weight Calculator (kg), Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form WP Plugin

(Calculated Fields Form Plugin For WordPress)

Calculated Fields Form is useful for creating forms that perform single and complex calculations, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And many more

A premium plugin version is also available and includes additional features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker Plugin For WordPress)

Weight Loss Tracker is a free WordPress plugin that lets logged-in users record their weight on given dates. The data is then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - Graph

(Weight Loss Tracker Plugin For WordPress – Graph)

The plugin allows users to enter target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple BMI Calculator

Simple BMI Calculator Widget WordPress Plugin

(Simple Body Mass Index Calculator Widget – WordPress Plugin)

Simple Body Mass Index Calculator is a simple WordPress plugin that installs a widget on your website that can be configured and customized to match your theme.

As well as Simple Body Mass Index Calculator, there are a number of WordPress plugins you can check out that perform similar functions:

  • BMI BMR Calculator  A Body Mass Index and Basal Metabolic Rate (BMR) calculator that saves calculation data for logged-in users and gives an overview to the trainer (site administrator).
  • BMI / IMC Calculator  A simple calculator that shows users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, based on their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data Plugin

(Drug Interaction Data)

Drug Interaction Data Plugin retrieves and displays drug information, including what the drug is used to treat and what other medications the drug is known to interact with.

Drug Interaction Data - Information Screen

(Drug Interaction Data – Information Screen)

Drug information can be displayed inside your posts and pages, or as a widget on your sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health and converts common names of drugs to their standardized RxNorm name.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin

(PubMed Posts WordPress Plugin)

This plugin adds a dashboard widget that lets you publish content to your site from PubMed articles, as well as a search feature that lets your visitors search for posts with specific article data. A basic content editor is also included with the plugin.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, life science journals, and online books.

For more details, go here}:

MJM Clinic

MJM Clinic

(MJM Clinic Plugin For WordPress)

This plugin was designed for medical and health care related websites. You can add service pages with booking forms, provide information about symptoms and health conditions, create case studies, link  indication tags to conditions, etc.

For more details, go here}:

Treato

Treato Plugin For WordPress

(Treato)

Treato WordPress plugin lets you display information about drugs on your site and see what read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences written in forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users can access valuable insight about 14,500+ conditions and 26,000+ medications from over 2.2 billion collected posts.

For more details, go here}:

HealthTap Concierge

HealthTap

(HealthTap Concierge)

HealthTap Concierge allows visitors to consult with doctors, clinical psychologists, etc. via HD video or text chat from any mobile device, personal computer, or smartwatch.

With With the HealthTap Concierge plugin installed, your site visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then select a doctor, chat using text or video, or send the doctor their question.

For more details, go here}:

TrendMD

Trend MD Plugin

(TrendMD WP Plugin)

This plugin adds the TrendMD recommendations widget to your site. The TrendMD recommendations widget is used by scholarly publishers to grow their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts

(WP Nutrition Facts)

This simple plugin for WordPress lets you insert a nutrition facts table into your posts, pages and custom post types, allowing your visitors to learn about the nutrient content of food in a standardized format.

WP Nutrition Facts Plugin For WordPress - Label Creation

(WP Nutrition Facts Plugin – Label Creation)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe

(WP Ultimate Recipe)

If you run a health-related website that provides diet or healthy eating suggestions, a great source of content that will engage your readers is to add recipes.

Plugins like WP Ultimate Recipe let you add delicious and healthy on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create and publish recipes that site visitors can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily add recipes to your site with features like cut and paste, plain text recipe auto conversion, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. Includes additional SEO and Google Recipe View formatting features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin

(Awesome Fitness Testimonials Plugin)

Awesome Fitness Testimonials allows you to add fitness and wellness testimonials, reviews and case studies, before and after photos, etc. to your site.

For more details, go here}:

Exercise Images

Exercise Images by Everkinetic Plugin For WordPress

(Exercise Images WP Plugin)

This plugin lets you display exercise illustrations on your website.

Exercise Images - Catalog

(Exercise Images by Everkinetic WP Plugin – Image Catalog)

For more details, go here}:

In part 3 of this guide, we look at medical and health themes.

How To Grow Your Medical And Health Practice Services Website

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This is the end of section two.

To keep reading, click this link:

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)