Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

18+ WordPress Plugins That Can Grow Your Health SiteIn Part One of this article on ways to improve your health or medical-related business online, we provided in-depth tips and suggestions on the following areas:

  • Online Challenges For Health Practitioners
  • Opportunities For Medical And Health Services Professionals In The Online Economy
  • Improve Your Website Pages
  • Tips For Improving The Content On Your Site

In this section, we explore more ways to grow your medical business online.

Areas covered in this (and the following section) include:

  • Improving Web Traffic
  • Ways To Generate Leads & Enquiries With WordPress
  • WordPress Plugins & Themes That Can Improve Search Engine Optimization, Create Better User Engagement And Generate More Visitors

Important

To learn more about WordPress plugins and themes, see these articles:

Note: Medical and health plugins are described in this section. Themes for medical businesses are covered in Part Three.

Grow Your Medical Clinic Website – WordPress Plugins & Themes For Improving SEO, Increasing User Engagement And Web Traffic Generation

Web traffic is vital to your online business growth. This section discusses ways to improve SEO, increase user engagement and generate more web traffic using plugins.

Optimizing Your Website For Search Engines

There are many ways WordPress can help to improve SEO:

  • SEO-Friendly – configure the permalinks to use the title of the posts as the URL of your pages.
  • Tags – WordPress lets you specify the keywords that you want search engines to index your articles for.
  • Categories – Create search engine-friendly categories for archiving and organizing your content.
  • Post Excerpts – Set descriptions for your posts that visitors will see in the search engine results.
  • Images – title images with keywords for better search results.
  • Internal Content Linking – WordPress has a built-in feature that allows you to easily create internal links
  • Pinging – Configure your site to automatically notify (ping) other search directories as soon as a new post is published on your site.

Improving Search Engine Optimization (SEO), Improve User Engagement And Drive More Visitors With WordPress Plugins

As well as the built-in features of WordPress, there are quite a number of WordPress plugins that will improve SEO, increase engagement and drive more web traffic to your website.

For example, you can use the plugins below to improve your SEO:

A plugin like Yoast SEO can improve your SEO

(Use a plugin like Yoast SEO to improve your SEO)

Other ways to improve SEO, increase user engagement and drive more traffic to your site are to add a forum, newsletters, commenting, and social features. Here are some more WordPress plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – This plugin allows you to set up and run your own social network on your website.
  • bbPress – This free WordPress plugin allows you to set up a community forum on your site.
  • E-Newsletter – Send email newsletters, track results and manage subscribers from your WP site.
  • Disqus – use this WordPress plugin to power discussions and helps to increase engagement on your website.
  • Social Media Feather – Easily add social buttons and features that allow visitors to share your content online to your website.

You can add social sharing to your site easily with free or inexpensive WordPress plugins

(You can easily add social sharing buttons to your website with free or inexpensive plugins)

Ways To Generate New Leads & Enquiries

This section covers how to improve sales and generate new leads and enquiries for your health business.

Add A Newsletter

Adding an email newsletter is an excellent way to build a list of subscribers. Adding an email newsletter provides several benefits, like:

  • Drives targeted traffic to your website
  • Keeps your business at the forefront of your reader’s minds
  • Provides updates
  • Provides a highly targeted marketing channel
  • It’s a way to offer special services or products to a select audience
  • Provides new opportunities for user interaction
  • Provides you with additional ways for subscribers to share your content

One of the best ways to get visitors to subscribe is to provide users with valuable content and offer them a free gift in exchange for their personal details. This could be a special report, tips for improving health, fitness and nutrition, access to fitness tools, discount coupons, access to videos, contests, etc.

Contact Forms

Contact forms provide an easy and simple way for prospective clients to contact you. Contact forms also let users report issues, contact specific departments, request quotes, and more.

Contact forms provide several benefits and advantages, like:

  • Reduces spam
  • Set up automated responses
  • Gives you control over what is sent to you
  • Allows you to keep your email address private
  • Different forms can be added to any page or post
  • Improves the professional look of your site
  • Convenient for visitors

One of the most popular WordPress contact form plugins is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 Plugin)

This plugin is easy to install and set up and allows you to create and manage multiple contact forms on your website, customize your form and the mail contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, spam filtering and so on.

Something to consider if you plan to set up a website for a medical center is to add sections to your contact form so prospective clients can choose which section of the clinic they want to reach. This ensures that contact form enquiries reach the right area.

Adding A Map

Maps help your visitors and clients find you.

Maps are a great tool for several reasons:

  • A map improves local SEO
  • Clients can better plan their visits and appointments
  • Displays location of events

A map helps your visitors and clients find you

(Adding maps helps your visitors and clients find you)

Some of the more popular Google Maps plugins for WordPress include:

Improving SEO, Increase User Engagement And Increase Traffic To Your Medical Business Generation With Plugins

WordPress Plugins For Health Businesses

WordPress makes available a number of plugins you can add to your medical or health-related site to immediately add a range of functional tools for your site visitors. Here are just some of these plugins:

Booking Calendar

Booking Calendar Plugin

(Booking Calendar)

The Booking Calendar plugin allows you to add appointment bookings to your site. Booking Calendar is well supported and provides users with an intuitive interface. It is highly suitable for a range health and medical consulting uses, such as medical practices, physicians, chiropractors, booking yoga classes, etc.

Booking Calendar - Overview

(Booking Calendar Plugin For WordPress – Overview)

This plugin works out of the box. Your website visitors can check availability of services and book appointments quickly and easily. Site administrators and visitors receive email notifications. The plugin is also widget-ready, and offers multi-language support. The developers of this plugin also offer a premium version with extra features.

For more details, go here}:

Event Espresso – Event Manager & Ticket Registration System For WordPress

Manage Bookings & Registrations Automatically With Event Espresso WP Plugin

(Manage Your Events Online Using Event Espresso WP Plugin)

If your business involves running medical or health events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration software allows you to easily schedule your event and begin processing online bookings in just a few minutes

Event Espresso - WordPress Event Registration & Ticket Management Plugin

(Event Espresso – WordPress Event Management And Ticket Registration Plugin)

Event Espresso is a feature-packed software that gives you complete control over your event registration management process.

We have written a detailed article on Event Espresso here:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators)

This plugin provides a free collection of 400+ calculators that you can provide to users on your website. Internationalization is supported.

Note: Most of the calculators aren’t designed for medical or health-related use, but there are several you can add to your site, including the following:

  • Body Statistics – e.g. Body Surface Area Calculator, Carbohydrate Calculator, Goal Weight Calculator, Ponderal Index Calculator, US Navy Body Fat Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, Daily Energy Expenditure Calculator, Calories Burned Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. One Rep Max Weight Lifting Calculator, Blood Donation Calculator, Due Date Calculator, Target Heart Rate Calculator, etc.
  • Nutrition – e.g. Alcohol Calorie Calculator, Water Intake Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form WordPress Plugin

(Calculated Fields Form WP Plugin)

With Calculated Fields Form you can create forms that perform single and complex calculations, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And many more

A premium plugin version with many more features and functionalities is also available.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker

(Weight Loss Tracker Plugin For WordPress)

Weight Loss Tracker lets logged-in users record their weight periodically. The data is then shown in a graph and table.

Weight Loss Tracker - WordPress Plugin - User Graph

(Weight Loss Tracker WP Plugin – User Graph)

The plugin allows users to input target weights and supports the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator Widget

Simple BMI Calculator Widget Plugin For WordPress

(Simple Body Mass Index Calculator)

Simple BMI Calculator is a simple WordPress plugin that lets you add a widget to your sidebar that can be configured and customized to match your theme.

In addition to Simple Body Mass Index Calculator, there are a number of other WordPress plugins you can check out to perform similar functions:

  • BMI BMR Calculator  A mobile-friendly BMI and Basal Metabolic Rate calculator that saves calculation data for logged-in users and gives an overview to the trainer.
  • BMI / IMC Calculator  A simple calculator to show your users their BMI
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by inputting their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WordPress Plugin

(Drug Interaction Data WordPress Plugin)

Drug Interaction Data Plugin will retrieve and display drug information, including what the drugs are used for and what other medications the drugs are known to interact with.

Drug Interaction Data WP Plugin - Information Screen

(Drug Interaction Data – WordPress Plugin – Database Results)

Drug information can be displayed inside your posts and pages, or as a widget on your blog sidebar. The data is provided by the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts WP Plugin

(PubMed Posts – WordPress Plugin)

PubMed Posts adds a dashboard widget that lets you publish content to your site from PubMed articles, plus a search function that finds posts with specific article data. A simple editor that changes the layout of data in the post content is also included with the plugin.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic)

MJM Clinic can be used to add functionality to medical and health care related websites, such as service pages with booking forms, related health conditions, service locations, patient feedback entries and more.

For more details, go here}:

Treato WordPress Plugin

Treato

(Treato)

Treato WordPress plugin lets you display information about drugs on your site and see what read what patients are saying about different drugs.

Treato gathers and analyzes patient experiences from medical forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users receive insight about over 14,700 conditions and 26,000+ medications from over 2 billion collected posts.

For more details, go here}:

HealthTap

HealthTap Concierge Plugin

(HealthTap Concierge Plugin For WordPress)

HealthTap Concierge allows users to locate and book a virtual consult with real doctors via HD video or text chat from any mobile device, personal computer, even smartwatch.

With HealthTap Concierge installed on your WordPress site, your site visitors can type in a health question and receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, connect in real time using video or text chat, or send questions.

For more details, go here}:

Trend MD

Trend MD

(Trend MD – WordPress Plugin)

TrendMD lets you add the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, read or cite scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts Plugin For WordPress

(WP Nutrition Facts Plugin For WordPress)

WP Nutrition Facts is a free WordPress plugin that lets you add a nutrition facts table into your pages, posts and custom post types, allowing your visitors to make more informed decisions about the food products they consume.

WP Nutrition Facts Plugin For WordPress - Nutritional Facts Label Creation

(WP Nutrition Facts – Custom Post Type Label Creation)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labelling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin For WordPress

(WP Ultimate Recipe Plugin)

If you run a health-related business that provides nutrition or healthy eating suggestions, a great way to add content that will engage your readers is to add great recipes.

Plugins like WP Ultimate Recipe let you easily add healthy and delicious recipes on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create recipes with nutrition facts that site users can print, save and review.
  • EasyRecipe – EasyRecipe lets you easily add recipes to your site with features like cut & paste, auto conversion of your plain text recipe posts, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. Includes additional SEO and Google Recipe View formatting features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials - WordPress Plugin

(Awesome Fitness Testimonials)

The Awesome Fitness Testimonials plugin allows you to add fitness and wellness testimonials, reviews and case studies to your website.

For more details, go here}:

Exercise Images

Exercise Images WordPress Plugin

(Exercise Images by Everkinetic WP Plugin)

Exercise Images lets you insert exercise images into your content.

Exercise Images by Everkinetic Plugin - Image Database

(Exercise Images WordPress Plugin – Image Database)

For more details, go here}:

In the next section of this guide, we will look at health and medical themes for WordPress.

How To Build And Grow Your Medical Services & Health Practice Business Online

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This is the end of section 2 of this guide on ways to grow your health-related business web presence.

Click on this link to continue reading:

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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)