Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

How To Improve Your Health Website With These 17+ WordPress PluginsIn Part 1 of this article on ways to build your health or medical-related web presence, we covered the following areas:

  • Challenges Health And Medical Businesses Face Online
  • Opportunities For Health Services Providers In The Online Economy
  • Essential Web Pages
  • Ways To Improve The Content On Your Website

In Parts Two & Three, we continue exploring more ways to grow your health or medical-related services online.

Areas covered include:

  • Improve Traffic
  • Ways To Generate More Leads & Enquiries With WordPress-Based Applications
  • How To Improve Search Engine Optimization, Improve User Engagement And Increase Web Traffic Generation With Plugins & Themes


For more information about WordPress plugins and themes, see these articles:

Note: WordPress health and medical plugins are listed in this section. Health and medical themes are covered in Part 3.

Tips For Improving Traffic

Web traffic is vital to your business growth. This section explores ways of improving search engine optimization, improve user engagement and increase web traffic generation with WordPress plugins & themes.

Optimize Your Website For Search Engines (SEO) Using WordPress

There are loads of ways that WordPress helps optimize your website for search engines:

  • SEO-Friendly – WordPress lets you set the permalinks to use the title of the posts as the URL of your pages.
  • Tags – Specify the keywords that you want your posts to be indexed for in the search engines.
  • Post Categories – Create search engine-friendly categories for archiving and organizing your content.
  • Excerpts – WordPress lets you compose an excerpt that search engines will display.
  • Images – title images used in your content with keywords for better search engine results.
  • Internal Content Linking – WordPress provides a built-in feature that allows you to easily link internal content
  • Pinging – Configure your site to automatically notify other sites and directories as soon as a new post is published on your website.

Improving SEO, Increase User Engagement And Generate More Visitors To Your Website Using Plugins

In addition to the built-in features of WordPress, the WordPress community makes available various plugins that improve your website’s SEO, increase user engagement and drive more traffic to your website.

For example, you can use the plugins below to improve your SEO:

A plugin like Yoast SEO (previously known as WordPress SEO by Yoast) can improve your SEO

(A plugin like Yoast SEO can improve your SEO)

Other WordPress plugins you can add to improve your medical or health site’s SEO, increase user engagement and drive more web traffic to your website are to add a forum, newsletters, comments, and social features. Here are a few WordPress plugins that can help (many of the plugins listed below are also free):

  • BuddyPress – Use this free plugin to set up and run your own social networking community on WordPress, with member profiles, activity streams, user groups, messaging, and more.
  • bbPress – This free plugin can be used to set up your own discussion forum on your site.
  • E-Newsletter – This plugin lets you send professional email newsletters, track results and manage subscribers from your WP dashboard.
  • Disqus – Disqus lets you power discussions and increases engagement on your website.
  • Social Media Feather – This WordPress plugin lets you add social sharing features on your site.

WordPress users can easily add social features to their website with free or inexpensive plugins

(WordPress users can easily add social sharing to their site with free or inexpensive WordPress plugins)

Generating More Leads & Enquiries With WordPress

Let’s now discuss how to improve sales and generate more leads and enquiries online.

Provide A Newsletter

Adding a newsletter is a great way to build a subscriber list. Adding a newsletter provides several benefits and advantages, like:

  • Drives targeted traffic to your site
  • Keeps readers from forgetting about you
  • Provides updates
  • Provides a highly targeted marketing channel
  • It’s a way to offer special products or services to a select audience
  • Provides regular opportunities for interaction
  • Provides an additional way for subscribers to share your content

One of the best ways to get visitors to become subscribers is to provide high value information and give users free gifts in exchange for their details. This can be a guide, tips for improving general health and fitness, access to health apps, free trials, access to subscriber-only content, contests, etc.

Contact Forms

Contact forms make it easy and simple for prospective clients to contact you. Visitors can report issues, ask questions to specific departments, ask for quotes, and more.

Contact forms provide several benefits including:

  • Reduces spam
  • Automated response
  • Gives you control over what gets sent to you
  • Allows you to keep your email address private
  • Contact forms can be added to any post or page
  • Looks professional
  • Convenience for users

A very popular contact form plugin for WordPress is Contact Form 7.

Contact Form 7

Contact Form 7 - WordPress Plugin

(Contact Form 7)

This free plugin allows you to insert and manage multiple contact forms, customize the forms and the email contents, add fields, and more.

The plugin also supports international languages, Ajax-powered submissions, CAPTCHA, Akismet spam filtering and so on.

Something to consider if you are setting up a website for a medical center is to add sections to your contact form so prospects can select the practitioner they want to contact. This ensures that contact form requests reach the right recipient.


Adding a map helps your visitors and clients find you.

Maps are a useful tool for several reasons:

  • They help to increase local SEO
  • Helps visitors find you easily
  • Show location of events

Adding maps to your website helps your visitors and clients find you

(Adding a map helps your visitors and clients find you)

Popular Google Maps plugins include:

WordPress Plugins And Themes That Improve Your Search Engine Optimization, Increase User Engagement And Generate More Visitors

Medical Plugins For WordPress

WordPress makes available a number of plugins you can add to your site that will immediately make available a range of practical tools for users. Here are some of the plugins you can choose from:

Booking Calendar

Booking Calendar WordPress Plugin

(Booking Calendar WordPress Plugin)

The Booking Calendar plugin allows you to add appointment bookings to your site. Booking Calendar is well supported, has an intuitive and user-friendly interface and flexible functionality. It is suitable for a range of uses, such as dental practitioners, surgical centers, alternative therapists, booking sessions with personal trainers, etc.

Booking Calendar WP Plugin - Overview

(Booking Calendar WordPress Plugin – Overview)

Booking Calendar works right out of the box. Website visitors can check the availability of services and book appointments online quickly and easily. Site administrators and visitors receive notifications. Booking Calendar also lets you add a calendar or booking form to your site’s sidebar, and offers multi-language support. A premium version of this plugin with many more features and functionalities is also available.

For more details, go here}:

Event Espresso – Event Manager And Ticket Registration Software For WordPress

Manage Event Registrations Online With Event Espresso For WordPress

(Manage Event Registrations Via The Web With Event Espresso WordPress Plugin)

If your business involves running medical or health events like seminars or workshops, then you need a plugin like Event Espresso.

The Event Espresso online event registration WP software enables you to easily schedule multiple events and start processing bookings in minutes

Event Espresso - Event Registration & Ticketing Management

(Event Espresso – WordPress Event Management And Ticket Registration System)

Event Espresso is a versatile and feature-packed application that gives you full control of your event registration management process.

Go here for a detailed article on Event Espresso:

Calculator Pro Calculators

Calculator Pro Calculators - WordPress Plugin

(Calculator Pro Calculators Plugin)

Calculator Pro Calculators is a free collection of over 400 calculators. You can embed these into your pages, posts, or sidebars using shortcodes. The plugin also supports internationalization

Most of the calculators aren’t designed for medical or health use, but there are many you can include in your site, including:

  • Body Statistics – e.g. BMR Calculator, Child Height Calculator, Katch-Mcardle BMR Calculator, Max Heart Rate Calculator, VO2 Max Calculator, etc.
  • Calorie – e.g. Alcohol Calorie Calculator, kJ to Calorie Calculator, Calories Burned Walking Calculator, etc.
  • Fitness Tests – e.g. Coopers 12 Minute Run Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Advanced One Rep Max Weight Lifting Calculator, Blood Sugar Converter Calculator, Ovulation Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. BMR Calorie Calculator, Macronutrient Calculator, etc.
  • Weight – e.g. BAI (Body Adiposity Index) Calculator, Weight Loss Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form Plugin

(Calculated Fields Form WP Plugin)

Calculated Fields Form is great for creating dynamically calculated field forms, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculator
  • And many more

A premium plugin version is also available and includes many additional features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker)

Weight Loss Tracker is a free WordPress plugin that lets users record their weight on given dates. The results are then displayed in a graph and table.

Weight Loss Tracker - Graph

(Weight Loss Tracker – WordPress Plugin – Graph)

The plugin allows users to insert target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

Simple Body Mass Index Calculator - WordPress Plugin

(Simple BMI Calculator)

Simple Body Mass Index Calculator lets you add a widget to your website that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are a number of other plugins you can use that perform similar functions:

  • BMI BMR Calculator  A Body Mass Index and BMR calculator that saves calculation data for logged-in users and gives an overview to the trainer (admin).
  • BMI / IMC Calculator  A simple calculator that shows users their Body Mass Index
  • Calotor Calorie Counter – Lets visitors calculate their basal metabolic rate, by entering their age, sex and weight.
  • And many more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data WP Plugin

(Drug Interaction Data WP Plugin)

This plugin will retrieve and display information about drugs, including what the drugs are used for and what other medications the drugs are known to interact with.

Drug Interaction Data - WordPress Plugin - Results

(Drug Interaction Data – WordPress Plugin – Information Screen)

Information about drugs can be displayed inside your posts and pages, or as a widget on your blog sidebar. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health.

For more details, go here}:

PubMed Posts

PubMed Posts Plugin

(PubMed Posts Plugin For WordPress)

This plugin adds a dashboard widget that creates posts from PubMed articles, and a search feature that helps visitors find posts with specific article data. It also includes a simple editor that lets you change the layout of data in your post content.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin For WordPress

(MJM Clinic – WordPress Plugin)

The MJM Clinic Plugin was designed to add functionality to medical and health care related websites, such as inserting service pages with booking forms, organising your services into hierarchical categories, multiple service locations, create service/therapy listings and more.

For more details, go here}:

Treato WordPress Plugin

Treato - WordPress Plugin

(Treato Plugin For WordPress)

Treato WordPress plugin lets you display information about drugs on your site and see what see what patients are saying about different drugs.

Treato collects and analyzes patient experiences from related forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users gain valuable insight about side effects, drug comparisons, which drugs people feel work, and more from over 2.2 billion collected posts.

For more details, go here}:


HealthTap Concierge Plugin

(HealthTap Concierge Plugin)

HealthTap Concierge allows visitors to consult with doctors, clinical psychologists, etc. via text chat or HD video from any mobile device, computer, or smartwatch.

With HealthTap Concierge installed on your WordPress website or blog, your site visitors can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that particular topic. They can then choose a doctor, chat over text or video, or send the doctor their question and get answers via the HealthTap service, which has a database of over 73,000 doctors.

For more details, go here}:



(Trend MD Plugin For WordPress)

The TrendMD plugin adds the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read interesting scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts WP Plugin

(WP Nutrition Facts)

WP Nutrition Facts is a free WordPress plugin that lets you add a nutrition facts table into your pages, posts and custom post types, allowing your site visitors to learn about the nutrient content of food and make better food choices.

WP Nutrition Facts - Creating Labels

(WP Nutrition Facts Plugin – Creating Labels)

This plugin uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe Plugin For WordPress

(WP Ultimate Recipe)

If you run a health-related business that provides nutritional or healthy eating recommendations, a great source of content that will engage your readers is to publish recipes.

Plugins like WP Ultimate Recipe let you easily add delicious and healthy on your site.

Other recipe plugins for WordPress include:

  • Recipe Card – Publish recipes that your readers can print, save and review.
  • EasyRecipe – Makes entering recipes on your site easy with features like cut & paste, auto conversion of your plain text recipe posts, Google Recipe View formatting and preview button, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Easily format recipe text and add images. The plugin also provides a number of additional features, including Google Recipe View formatting and SEO.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials Plugin For WordPress

(Awesome Fitness Testimonials Plugin)

This plugin allows you to showcase fitness & wellness testimonials, reviews and case studies, before and after photos, etc. on your site.

For more details, go here}:

Exercise Images

Exercise Images - WordPress Plugin

(Exercise Images WordPress Plugin)

This plugin lets you add exercise images to your fitness-related websites.

Exercise Images Plugin For WordPress - Catalog

(Exercise Images by Everkinetic Plugin – Catalog)

For more details, go here}:

In part three, we will be discussing medical and health-related WordPress themes.

How To Build And Grow Your Health Clinic Business Online With WordPress


This is the end of part 2.

Click here to view the rest of this article:



"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now