Grow Your Medical Or Healthcare Business Online With WordPress – 2

This is part 2 of our series on growing a medical or health-related business online and provides a comprehensive list of WordPress plugins suitable for medical or healthcare-related businesses …

18+ WordPress Plugins That Can Help Your Health Or Medical WebsiteIn Part One of this article on ways to build your health or medical-related web presence, we covered the following topics:

  • Online Challenges For Health Professionals
  • Opportunities For The Health Profession In The Web Economy
  • How To Improve Your Web Pages
  • How To Improve Your Content

In this section, we explore more ways to grow your medical business online.

Topics covered in this (and the next section) include:

  • Ways Of Improving Web Traffic
  • Generate New Leads & Enquiries
  • How To Improve Search Engine Optimization, Improve User Engagement And Increase Traffic Generation Using WordPress Plugins & Themes


For more information about WordPress plugins and themes, see the articles below:

Note: WordPress medical and health plugins are described in this section. Medical and health-related themes are covered in Part 3.

Tips For Improving Web Traffic Using WordPress

Web traffic is vital to your business growth. This section discusses ways to improve your medical or health website with WordPress plugins and themes.

Optimizing Your Website For Search Engines (SEO) Using WordPress

There are lots of ways WordPress can help to optimize your health or medical-related website for search engines:

  • Search Engine-Friendly URLs – configure the permalinks to use the title of the posts as the web address of your pages.
  • Post Tags – WordPress lets you select the keywords that you want your posts to be indexed for in the search engines.
  • Categories – Create search engine-friendly categories for your posts and products.
  • Excerpts – WordPress lets you compose an excerpt that visitors will see in the search engine results.
  • Images – title images used in your content with keywords for better search engine results.
  • Internal Content Linking – WordPress has a built-in feature that lets you easily create internal links for faster indexing of your web content
  • Pinging – Set up your WordPress site to automatically notify other search directories immediately upon publishing new content on your site.

WordPress Plugins For Improving Search Engine Optimization, Better User Engagement And Driving More Traffic

As well as the built-in features of WordPress, the WP community makes available dozens of plugins that will improve your health or medical-related website’s SEO, increase engagement and drive more visitors to your website.

For example, here are some plugins you can use to improve your site’s search engine optimization:

A plugin like Yoast SEO can improve your site's SEO

(A plugin like Yoast SEO can improve your site’s search engine optimization)

Other things you can do to improve your website’s SEO, increase engagement and drive more visitors to your business are to add a forum, newsletters, commenting, and social sharing. Here are a few useful WordPress plugins that can help (many of the plugins listed below can be downloaded at no cost):

  • BuddyPress – This free WordPress plugin can be used to run your own social network on WordPress, with member profiles, user groups, messaging, activity streams, and more.
  • bbPress – This free plugin allows you to set up your own community forum on your WordPress site.
  • E-Newsletter – This plugin lets you send professional email newsletters, track results and manage subscribers from your WordPress site.
  • Disqus – Power discussions and helps to increase engagement on your website.
  • Social Media Feather – This plugin lets you add social buttons and features that allow visitors to share your content online to your posts and pages.

You can easily add social features to your website with free or inexpensive WordPress plugins

(You can add social sharing buttons to your website easily with WordPress plugins)

Tips For Generating More Leads & Enquiries

Let’s take a look now at how to improve your sales and generate leads and enquiries.

Provide An Email Newsletter

Adding an email newsletter is an excellent way to retain and grow your readership. It provides a number of benefits, like:

  • Drives targeted traffic to your website
  • Keeps your business at the forefront of your reader’s minds
  • Keeps readers updated
  • Provides a highly targeted marketing channel
  • It’s a way to provide special products or services to a select audience
  • Increases engaging with users
  • Provides you with additional ways for subscribers to share your content

An effective strategy for attracting newsletter subscribers is to provide high value content and give users additional bonuses for free in exchange for their details. This could be a time-saving guide, tips for improving health, fitness and diet, access to fitness applications, coupons, access to courses, podcasts, etc.

Provide A Contact Form

A contact form makes it easy and simple for readers to get in touch with you. Contact forms also allow visitors to send feedback, ask questions to specific departments, request a quote, give suggestions for new services or products and more.

Contact forms provide many benefits including:

  • Reducing spam
  • Automated response
  • Gives you control over what is sent to you
  • You can keep your email address private
  • Different forms can be added to any post or page
  • Improves the professional look of your site
  • Convenient for users

A popular contact form plugin is Contact Form 7.

Contact Form 7

Contact Form 7 Plugin

(Contact Form 7 Plugin For WordPress)

This free contact form plugin lets you add multiple contact forms to your website, customize your form and the email contents, add fields, and more.

Supports international languages, Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.

Something else to consider if you are setting up a website for a health clinic or medical center is to segment your contact form so prospective clients can select the section of the clinic they are contacting your business about. This will make sure that visitors get their comment to the right destination.

Adding Maps

Maps help your visitors and customers find you.

Integrating maps, such as Google Maps, with your WordPress site also provides many benefits, such as:

  • A map improves local SEO
  • Helps visitors find you easily
  • Shows location of events

Adding maps to your website helps your visitors and customers find you

(Adding maps helps your visitors and customers find you)

Here are just some popular plugins that let you embed, customize and display maps on your WordPress site:

Improve Search Engine Optimization, Increase User Engagement And Increase Web Traffic Generation Using Plugins

Medical – WordPress Plugins

WordPress makes available a number of plugins you can add to your health-related site that will immediately make available a range of practical tools for your site visitors. Here are some of the plugins you can choose from:

Booking Calendar

Booking Calendar - WordPress Plugin

(Booking Calendar Plugin For WordPress)

This plugin lets you add appointment booking services to your site. Booking Calendar is well supported, provides an intuitive interface with flexible functionality. It is suitable for a wide range medical and health consulting businesses, e.g. medical practices, specialists, health spas, booking yoga classes, etc.

Booking Calendar WordPress Plugin - Overview

(Booking Calendar Plugin For WordPress – Overview)

This booking reservations plugin works right out of the box. Website visitors can check the availability of services you offer and book appointments online easily. Administrators and visitors receive notifications. Booking Calendar is also widget-ready, and supports multiple languages. A premium version is also available and includes a ton of extra features and functionalities.

For more details, go here}:

Event Espresso

Manage Event Registrations Automatically With Event Espresso Plugin For WordPress

(Manage Event Bookings Online Using Event Espresso For WordPress)

If you run health seminars, then you need a plugin like Event Espresso.

The Event Espresso online event registration software allows you to easily schedule your event and start accepting registrations literally in a few minutes

Event Espresso - Event Registration And Ticketing Management

(Event Espresso – WordPress Event Registration And Ticket Manager Plugin)

Event Espresso is a versatile and feature-packed software that gives you full control over your event registration management process.

We have written a detailed article about the benefits and features of using Event Espresso. Go here to learn more:

Calculator Pro Calculators

Calculator Pro Calculators Plugin

(Calculator Pro Calculators WordPress Plugin)

This is a free collection of 400+ calculators that you can display on your website. The plugin also supports internationalization

Most of the calculators aren’t designed for medical use, but there are a few you can include in your website, including:

  • Body Statistics – e.g. Body Fat Calculator, Frame Size Calculator, Katch-Mcardle BMR Calculator, Metric BMR Calculator, US Navy Body Fat Calculator, etc.
  • Calorie – e.g. Calorie to kJ Calculator, Daily Energy Expenditure Calculator, Calories Burned Swimming Calculator, etc.
  • Fitness Tests – e.g. Push-Up Test Calculator, Rockport Walk Test Calculator, etc.
  • Miscellaneous – e.g. Beats and Breaths Calculator, Blood Donation Calculator, Pace Calculator, Running Pace Calculator, etc.
  • Nutrition – e.g. Carbohydrate Calculator, Macronutrient Calculator, etc.
  • Weight – e.g. BMI Calculator, Weight Loss Percentage Calculator, etc.

For more details, go here}:

Calculated Fields Form

Calculated Fields Form - WordPress Plugin

(Calculated Fields Form – WordPress Plugin)

Calculated Fields Form lets you create dynamically calculated field forms, including:

  • Health & Fitness Calculators
  • Ideal Weight Calculator
  • Pregnancy Calculator
  • Calorie Calculators
  • And more

A premium version is also available with a ton of additional features and functionalities.

For more details, go here}:

Weight Loss Tracker

Weight Loss Tracker - WordPress Plugin

(Weight Loss Tracker Plugin For WordPress)

Weight Loss Tracker is a simple WordPress plugin that lets users record their weight on given dates. The results are then displayed in a graph and table.

Weight Loss Tracker Plugin - User Graph

(Weight Loss Tracker Plugin For WordPress – User Graph)

The plugin allows users to enter target weights and provides support for the following weight formats: Metric (Kg), Imperial – Stones & Pounds, Imperial – Pounds only.

For more details, go here}:

Simple Body Mass Index Calculator

Simple Body Mass Index Calculator WP Plugin

(Simple BMI Calculator Plugin For WordPress)

Simple BMI Calculator is a free WordPress plugin that installs a widget on your website that can be configured and customized to match your theme.

As well as Simple BMI Calculator, there are additional plugins you can use that perform similar functions:

  • BMI BMR Calculator  A Body Mass Index and BMR calculator that saves calculation data for logged-in users and gives an overview to the administrator.
  • BMI / IMC Calculator  A simple calculator that displays your site user’s Body Mass Index
  • Calotor Calorie Counter – Lets visitors figure out their basal metabolic rate, by inputting their age, sex and weight.
  • And lots more

For more details, go here}:

Drug Interaction Data Plugin

Drug Interaction Data - WordPress Plugin

(Drug Interaction Data – WordPress Plugin)

Drug Interaction Data Plugin retrieves and displays information about drugs, including what the drugs are used to treat and what other medications the drugs are known to interact with.

Drug Interaction Data Plugin For WordPress - Database Results

(Drug Interaction Data Plugin – Information Screen)

Drug information can be displayed on your site. The plugin loads the drug and pharmaceutical data from the U.S. National Library of Medicine and the U.S. National Institutes of Health and drug names are converted to the standardized RxNorm name as defined by the U.S. National Library of Medicine.

For more details, go here}:

PubMed Posts

PubMed Posts WordPress Plugin

(PubMed Posts)

This plugin adds a dashboard widget that lets you publish content to your site from PubMed articles, plus a search function that locates posts with specific article data. A basic content editor is also included.

PubMed comprises more than 25 million citations for biomedical literature from MEDLINE, online books and life science journals.

For more details, go here}:

MJM Clinic

MJM Clinic Plugin

(MJM Clinic Plugin)

This versatile plugin was designed for clinic and health care related websites. You can add service pages with booking forms, provide information about symptoms and health conditions, assign case studies, link  indication tags to conditions, etc.

For more details, go here}:


Treato WP Plugin

(Treato WP Plugin)

Treato lets you add a sidebar widget that allows you and your site visitors to search a vast drug database and read what patients are saying about different drugs.

Treato gathers and analyzes experiences sourced directly from patients from forums and blog posts, then aggregates the posts to generate useful insights about users’ medications, diseases and symptoms. Users can access insight about the side effects of over 26,500 medications, drug comparisons across 14,500+ medical conditions, which drugs people feel work, and more, from over 2 billion collected posts.

For more details, go here}:


HealthTap Plugin

(HealthTap Concierge WordPress Plugin)

HealthTap Concierge allows users to consult with real doctors via text chat or HD video from any mobile device, computer, even smartwatch.

With HealthTap Concierge installed on your website or blog, users can type in a health question and based upon their location and type of question, they will receive a list of doctors in their geographic area who specialize in that health topic. They can then choose a doctor, chat using text or video, or send the doctor a question.

For more details, go here}:


Trend MD WP Plugin

(TrendMD WP Plugin)

The TrendMD plugin lets you add the TrendMD recommendations widget to your website. The TrendMD recommendations widget is used by scholarly publishers to increase their readership and revenue by allowing people to discover, cite or read scholarly content from your journals or websites through personalized recommendations.

For more details, go here}:

WP Nutrition Facts

WP Nutrition Facts WordPress Plugin

(WP Nutrition Facts – WordPress Plugin)

WP Nutrition Facts is a simple plugin for WordPress that lets you insert a nutrition facts table into your pages, posts and custom post types, allowing your visitors to make better decisions about the food they eat.

WP Nutrition Facts Plugin - Create Nutritional Facts Labels

(WP Nutrition Facts WP Plugin – Creating Labels)

WP Nutrition Facts uses the Canadian Food Inspection (CFIA) nutrition labeling regulations.

For more details, go here}:

WP Ultimate Recipe

WP Ultimate Recipe - WP Plugin

(WP Ultimate Recipe – WordPress Plugin)

If you own a health or fitness-related website that provides nutritional or healthy eating advice, a great way to add content that will engage your readers is to publish recipes.

A plugin like WP Ultimate Recipe lets you easily publish delicious and healthy on your site.

Other WordPress recipe plugins include:

  • Recipe Card – Create recipes with nutrition facts that readers can print, save and review.
  • EasyRecipe – EasyRecipe makes entering recipes on your site easy with features like cut & paste, auto conversion of your plain text recipe posts, Google Recipe View formatting, automatic ratings and conversion from other recipe plugins.
  • ZipList Recipes – Lets you easily format recipe text and add images. Includes additional Google Recipe View formatting and SEO features.
  • And many more.

For more details, go here}:

Awesome Fitness Testimonials

Awesome Fitness Testimonials WordPress Plugin

(Awesome Fitness Testimonials – WordPress Plugin)

Awesome Fitness Testimonials allows you to showcase fitness & wellness testimonials, case studies and reviews on your website.

For more details, go here}:

Exercise Images by Everkinetic

Exercise Images by Everkinetic - WordPress Plugin

(Exercise Images by Everkinetic Plugin)

This plugin lets you add exercise images to your site.

Exercise Images WP Plugin - Image Database

(Exercise Images by Everkinetic Plugin For WordPress – Image Database)

For more details, go here}:

In the next section, we discuss themes that are suitable for medical and health businesses.

The Complete Guide On How To Build And Grow Your Health & Medical Clinic Website


This is the end of part two of this article on ways to build your health-related business web presence.

To view Part 3, click here:



"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum