WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online using a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to grow online.
Finding new strategies to get traffic to your website is one of the fundamental skills of growing a successful web presence. Getting visitors to a web site is also one of the biggest challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Websites?
If you search for any of the following information in Google …
- “attract visitors to my site”
- “how do I attract more visitors to my website”
- “best 100 places to bring traffic”
- “easiest ways to attract more traffic using ads”
- “bring more targeted buyers to my web site”
… and you will be immediately presented with loads of information about different methods to help get more website visitors …
(There are loads of methods to drive more web traffic to your web site. In this article series you will learn how to set up a system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are thousands of tutorials and free sites online that can teach you effective methods to drive more visitors to your web site.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating website traffic …
(This is how most businesses approach the challenge of generating website traffic)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As we will show you in a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is great if you have systems set up to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of time and money searching for a winning strategy.
(Without a solid foundation and the right systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing campaign elements, experimenting with different strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting More Website Visitors?
Imagine owning a website where the only thing you had to do to instantly attract web traffic to your site was to regularly publish quality content to your site.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up to benefit from the automated traffic system described above … and you can too!
In our article series, you will learn the process of setting up an automated traffic generation system that can help begin driving a stream of targeted traffic to your business, simply by adding content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add new traffic methods and test
(To generate sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just publish new content and your site then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress website or blog is a website that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We provide a number of comprehensive articles on this site about the benefits of using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress site can help deliver targeted visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s start by answering some basic questions:
Why does it need to be WordPress? Why not use some other platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, what this means is that your digital content simply sits inside a server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t send out signals to anyone in cyberspace or announce to any other website that new content has recently been added.
Think about it … if in a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to keep promoting your website and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your new content to bring your business new website visitors …
(With an expertly configured WordPress web site, you simply add new content and your website will do the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party sites, you simply begin publishing new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can start monitoring and analyzing your results and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read more, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively with a WordPress website and proven online marketing strategies.
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