WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business using a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Discovering cost-effective ways to increase visitors to your website is vital to growing a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?
Type in any of the commonly-searched key phrases below into Google …
- “get visitors to my website for free”
- “how can I attract web traffic to my web site”
- “how to bring traffic”
- “how to attract more web visitors using paid ads”
- “I need more web traffic”
… and you will be immediately presented with lists of sites with information on different ways to increase visitors to your website …
(There are lots of strategies to increase web traffic to your website. This article series is designed to help you set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your web site. There are tons of courses and free sites that can teach you cost-effective how to increase traffic to your website.
The problem is often more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how many small businesses approach the challenge of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As you will see in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns already. If not, you will probably end up investing a lot of your time and money searching for a positive ROI method.
(Without a proper foundation and systems in place, traffic generation can end up becoming a costly activity!)
Increasing web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Grow Website Visitors?
Imagine if all you had to do to instantly deliver new targeted traffic to your website was to publish great content on a regular basis.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!
In this article series, you will discover what it takes to set up an automated traffic machine that can help attract targeted visitors to your web site, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start adding other traffic strategies and test
(To get sustainable web traffic, you need to first set up the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling up to suit your budget
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply publish content and WordPress will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how an “expertly configured” WordPress web site will help drive targeted visitors to your business requires a number of articles, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever we publish a new article).
Let’s begin by answering these basic questions:
Why WordPress? Why can’t you just use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the content files simply sit inside a server waiting to be found. By itself, the static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anybody in the cybersphere or announce to any other website when new content has been added.
Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the web site owner has to keep promoting their website and its content to continue driving web traffic.
WordPress is different!
WordPress provides special features that let site owners set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your website does the rest, immediately notifying various online properties about your site to start driving you new website traffic …
(With an expertly configured WordPress web site, you just add new content and your site will do the rest, informing the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various external tools, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can then begin tracking and understanding the traffic generated as a result and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to additional traffic generation methods.
This is the end of Part 1
To keep reading about this topic, click here:
This article is part of an article series aimed at helping business owners learn how to grow their business online using a WordPress website or blog and proven online marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum