WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online and drive traffic organically using a WordPress-powered website or blog and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to stay in business online.
Learning new ways to get visitors to your website is essential to running a successful presence online. Getting visitors to a web site is also one of the most difficult challenges faced by most business owners.
Why Do So Many Businesses Struggle To Bring More Visitors To Their Web Sites?
Search for any of the following information in Google …
- “drive more visitors to my web site for free”
- “how do I bring visitors to my website”
- “how to attract traffic”
- “need to drive web site visitors using SEO”
- “I need more website traffic”
… and you will immediately find an overwhelming number of sites providing tips, tricks, and information on ways to help you get more website visitors …
(There are lots of ways to increase web traffic to your website. In this article series you will learn how to set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your web site. There are loads of products and free information online that can show you strategies to get more visitors to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how most small businesses typically approach the challenge of generating web traffic …
(This is how many web site owners approach the challenge of generating web traffic)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to it.
As you will discover in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is useful if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money looking for a winning traffic-getting method.
(Without a proper foundation and systems in place, web traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, testing elements in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Get More Website Visitors?
Imagine if you owned a website where the only thing you had to do to attract web traffic to your business was to publish quality content on a regular basis.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up to profit from the automated traffic system described above … and so can you!
In our article series, we will show you how to set up an automated traffic system that will attract web traffic to your site, simply by adding regular content to your web site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add other traffic strategies
(Increasing web traffic sustainably involves setting up a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step One. The aim of our article is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up when required
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post content and your site will then do the rest, notifying other sites about your content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about why you should use WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress website will attract web traffic to your business requires a number of articles, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when new content about this topic is published).
Let’s begin by addressing some basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many websites are traditionally built on applications that create “static” websites. Essentially, what this means is that your web files mostly sit inside a server waiting to be found. By itself, a static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in the cybersphere or inform any other website that new content has been added.
Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to continually keep promoting your website and your content to maintain web visitors coming.
WordPress is different!
The WordPress CMS application provides a number of features that allow users to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and your website will then do the rest, instantly notifying various online properties about your site to automatically start bringing your business more website traffic …
(With an expertly configured WordPress site, you simply publish content and your website will then do the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated online traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an expert integration of your WordPress functionality with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can begin to monitor and understand incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions when expanding to different traffic generation methods.
This is the end of Part One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-driven website and proven web marketing strategies.
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