WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help website owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-powered website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Knowing how to drive more traffic to your website is one of the fundamental skills of running an online presence successfully. Driving traffic to a web site is also one of the greatest challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Get Traffic To Their Web Sites?
If you type any of the commonly-searched phrases below into Google …
- “how to drive web traffic to your site for free”
- “attract more traffic to my web site”
- “top 5 methods to get web site traffic”
- “ways to attract more web visitors using podcasts”
- “need web traffic”
… and you will be immediately presented with loads of tips, tricks, and information on different strategies to help increase your website visitors …
(There are lots of ways to get more web traffic to your web site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your site. There are tons of courses and free information that can show you effective strategies to bring more traffic to your website.
The problem is often more about businesses not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating website traffic …
(This is how most site owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will discover in just a moment, there is a smarter approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of time and money searching for a winning strategy.
(Without a solid foundation and systems in place, website traffic generation can be a costly activity!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Get Website Traffic?
Imagine if all you had to do to instantly attract targeted visitors to your site was to regularly publish valuable content to your web site.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we have described above … and you can too!
In our Website Traffic Blueprint article series, we explain what it takes to set up an automated traffic generation machine that will help drive targeted visitors to your business, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Test new traffic strategies
(Sustainable traffic generation involves laying a solid foundation online and implementing proper systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling things as you grow
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just publish content and your site does the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it integrates with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about why you should choose the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know whenever new content about this topic is published).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that the content pages just sit inside your server waiting to be found. A static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other site that new content has been added to the site.
Think about it … if in a static website, all of your content simply sits there passively waiting to be found, then you have to keep promoting your web presence and your content to continue driving new visitors.
WordPress is different!
The WordPress platform comes with default functionality that allows you to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your site will then do the rest, immediately notifying various online properties about your site to drive your business more traffic …
(With an expertly configured WordPress website, you simply post content and your site then does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of your automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external sites, you simply begin publishing new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin to track and analyze the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions when expanding to other traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive tutorial series designed to help website owners learn how to grow their business online cost-effectively with a WordPress website or blog and proven online marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)