WordPress Traffic Automation Guide

This article is part of a series of articles and tutorials aimed at helping site owners learn how to grow their business and drive traffic automatically using a WordPress-powered website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need a regular stream of visitors to prosper online.

Discovering cost-effective methods of generating more visitors to your website is vital to building a successful business presence online. Getting traffic to a website is also one of the most difficult challenges faced by almost every web site owner.

Why Are So Many Businesses Having Difficulty Driving Traffic To Their Web Sites?

If you type any of the phrases below into Google …

• “bring visitors to my website for free”
• “attract more visitors to my web site for free”
• “best 100 places to bring more web visitors”
• “ways to drive more web site visitors using free methods”
• “I need more free website visitors”

… and you will be presented with thousands of pages that provide tips, tricks, and information on ways to help get more visitors to your website …

(There are lots of strategies to drive more website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your website. There are loads of courses and free information online that can teach you ways to bring more traffic to your site.

The problem often has more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The diagram below shows how most small businesses typically approach the challenge of generating website traffic …

(This is how most businesses approach the challenge of generating web traffic)

Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.

As you will see in a moment, there is a better way.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

There is nothing wrong with outsourcing if you already have the systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up investing a lot of your time and money looking for a winning traffic strategy.

(Without a proper foundation and the right systems in place, online traffic generation can end up being a very costly activity!)

Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation solutions, etc.

Is There A Way To Automate The Process Of Driving More Website Traffic?

Imagine if all you had to do to deliver a stream of targeted visitors to your business was to publish valuable content on a regular basis.

This is not fiction or fantasy … it’s a fact! In fact, many website owners are currently already profiting with this automated traffic system … and so can you!

In our article series, we explain the process of setting up an automated traffic machine that can begin to attract targeted visitors to your web site, simply by adding content to your website on a consistent basis.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Add other traffic methods

(To generate sustainable traffic, you first need to put in the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in many different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress site, you simply publish content and your site does the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.

An expertly configured WordPress site is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with various sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress Site?

We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can instantly begin driving an ongoing stream of new visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever a new article gets published).

Let’s begin by addressing some basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many sites are built using applications that create “static” websites. Essentially, what this means is that the content files just sit inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anyone in cyberspace or notify any other site that new content has recently been added to the site.

Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to constantly promote your site and your content to maintain new web traffic coming.

WordPress is different!

The WordPress application provides many features that give you the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start driving you more website visitors …

(With an expertly configured WordPress web site, you simply post content and your site will do the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated website traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your site with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to more web visitors.
• Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can begin measuring and analyzing your results and gather valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to additional traffic generation strategies.

This is the end of Part One

To read the rest of this article, click here:

Web Traffic Blueprint Part 2 – Learn How To Turn Your WordPress Web Site Into An Automated Traffic Machine

This article is part of an tutorial series aimed at helping small business owners learn how to grow their business online with a WordPress-powered website and proven online marketing strategies.

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