WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials designed to help website owners learn how to grow their business with a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Knowing how to bring new traffic to your website is a requirement of growing a successful digital presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Bring Traffic To Their Websites?
Type any of the phrases below into Google …
- “increase more web traffic to your web site for free”
- “attract visitors to my web site for free”
- “how to attract more web site traffic”
- “best way to attract web traffic using SEO”
- “get visitors to my website”
… and you will find loads of information about methods to help you get more website visitors …
(There are lots of methods to drive more web traffic to your website. This article series will show you how to set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of products and free sites online that can show you effective methods to get more visitors to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating traffic to their sites …
(This is how most web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As you will see in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is useful if you have systems in place to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of your time and money looking for a profitable traffic method.
(Without a proper foundation and systems in place, web traffic generation can become very costly!)
Sustainable traffic generation requires laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Generate More Website Visitors?
Imagine owning a web site where the only thing you had to do to deliver an ongoing stream of targeted traffic to your site was to publish content consistently.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are already doing what we have described above … and so can you!
In our article series, you will discover how to create an automated traffic generation machine that can instantly drive new targeted traffic to your site, simply by adding new content to your website on a consistent basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add new traffic strategies
(Driving more web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)
At this point, we’ll mostly be focusing on Step 1. The aim of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things sensibly
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post new content and WordPress will then do the rest, notifying other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An expertly configured WordPress website is a website or blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We have published many detailed blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can help create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever we publish new information about this topic).
Let’s begin by answering a couple of basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your web content just sits inside a server waiting to be discovered. By itself, the static website doesn’t communicate with anyone outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or notify any other site that new content has been added to your site.
Think about it … if with a traditional website, all of your content just sits in a server passively waiting to be found, then you have to constantly promote your website and your content to maintain new web visitors coming.
WordPress is different!
The WordPress application provides a number of features that allow site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post content and your website will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically start bringing your business more web site visitors …
(With an expertly configured WordPress web site, you simply post content and your website will then do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated website traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your built-in WordPress features with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various third-party services, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and understand your incoming traffic and gather valuable information that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Part 1
To read more, click on the link below:
This article is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-driven website or blog and proven web marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)