WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles designed to help you learn how to grow your business and drive traffic sustainably using a WordPress website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to prosper online.
Learning effective ways of increasing traffic to your website is a requirement of growing a business online successfully. Increasing traffic to a website is also one of the most difficult challenges faced by many business owners.
Why Do So Many Small Businesses Have Difficulty Driving More Traffic To Their Web Sites?
If you search for any of the information below in Google …
- “drive web traffic to your web site”
- “bring more visitors to my website for free”
- “easiest ways to bring more visitors”
- “cheapest way to increase more web traffic using Pinterest”
- “get more targeted buyers to my website for free”
… and you will be immediately presented with loads of information on ways to help get more website visitors …
(There are loads of methods to get more web traffic to your site. This article series is designed to help you set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of products and free resources that can teach you cost-effective how to get more visitors to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the process of generating traffic to their sites …
(This is how many web site owners approach the challenge of generating web traffic)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money looking for a positive ROI strategy to get more web site traffic.
(Without a solid foundation and the right systems in place, online traffic generation can end up being a costly waste of time and money!)
Getting consistent web traffic sustainably requires setting up a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating Web Traffic?
Imagine owning a website where all you had to do to automatically attract new targeted traffic to your business was to regularly publish content to your website.
This is not fiction or fantasy … it’s a fact! Many website owners are currently already profiting with what we have just described … and so can you!
In our Web Site Traffic Blueprint article series, we explain how to create an automated traffic system that will begin to drive web traffic to your web site, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(To generate sustainable web traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you just publish content and your site will do the rest, notifying the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a website or blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about why you should use WordPress-driven web sites WordPress to grow your business online.
Understanding how an “expertly configured” WordPress blog can instantly deliver targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when a new article gets published).
Let’s start by addressing a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are built on applications that create “static” websites. Essentially, what this means is that the web content typically sits inside a server waiting to be found. The static website doesn’t communicate with anything outside its application; it doesn’t send out signals to anybody in the cybersphere or inform any other website when new content has recently been published to your site.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the business owner has to keep promoting their website and its content to continue driving web traffic.
WordPress is different!
The WordPress CMS application provides various features that allow you to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, instantly notifying various online properties about your site to automatically generate your business more website traffic …
(With an expertly configured WordPress site, you just add content and your website will do the rest, notifying the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can then start monitoring and understanding your results and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation strategies.
This is the end of Part One
To keep reading about this topic, click on the link below:
Web Site Traffic Blueprint Part 2 – Discover How To Create An Automated Web Traffic-Getting Machine
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress-powered website or blog and proven online marketing methods.
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