WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business using a WordPress website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of web traffic to grow online.

Discovering cost-effective strategies of getting visitors to your website is vital to growing a successful business presence online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Attracting More Visitors To Their Web Sites?

If you search for any of the phrases below in Google …

• “bring visitors to my web site for free”
• “drive web traffic to my web site”
• “learn to increase more traffic”
• “ideas to attract visitors using StumbleUpon”
• “drive prospects to my website for free”

… and you will be presented with thousands of pages containing tips, tricks, and information about different strategies to get more website visitors …

(There are loads of strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of products and free resources that can show you effective strategies to increase visitors to your site.

The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The illustration below shows how many small businesses approach the challenge of generating web traffic …

(This is how most site owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.

As you will see in just a moment, there is a better approach.

You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.

Outsourcing is great if you have great systems set up to manage your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money looking for a positive ROI traffic-getting method.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up becoming a costly waste of time and money!)

Driving more web traffic sustainably involves setting up a solid foundation online, implementing systems, testing campaign elements, experimenting with different methods, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Generate Web Traffic?

Imagine if you owned a web site where the only thing you had to do to automatically deliver an ongoing stream of targeted traffic to your web site was to regularly publish quality content to your site.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!

In our article series, you will learn how to set up an automated traffic generation machine that can drive web traffic to your website, simply by adding content to your website on a regular basis.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Add other traffic methods and test

(To get sustainable web traffic, you need to first set up the right systems)

At this point, we’re mostly concerned with Step 1. The aim of this article is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things when required
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress website, you simply add new content and your site then does the rest, notifying other sites about your content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress site is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with other sites, specifically in areas like search engine optimization, content syndication, and analytics.

Why Use An Expertly Configured WordPress Website?

We write extensively on this site about why you should choose WordPress-powered sites the WordPress platform to grow your business online.

Understanding how and why an “expertly configured” WordPress site will help begin attracting targeted visitors to your business requires several article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever a new article is published).

Let’s start by addressing some basic questions:

Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are traditionally built using platforms that create “static” websites. Essentially, what this means is that your content just sits inside a server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in cyberspace or inform any other site when new content has recently been published to the website.

Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to actively keep promoting your site and your content to maintain new web traffic coming.

WordPress is different!

WordPress provides a number of features that give site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to bring you more website visitors …

(With an expertly configured WordPress site, you just publish new content and your site will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated website traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the expert integration of your site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various third-party services, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
• Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can begin measuring and analyzing your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.

This is the end of Section One

To continue reading this article, click here:

Website Traffic Blueprint Part 2 – Learn How To Create An Automated Web Traffic-Getting Machine

This article is part of a comprehensive series of tutorials aimed at helping business owners learn how to grow their business online with a WordPress-driven website or blog and proven marketing methods that are easy to implement.

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