WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping small business owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-powered website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new web visitors to survive online.
Discovering cost-effective strategies of getting traffic to your website is essential to running a successful digital presence. Increasing traffic to a web site is also one of the biggest challenges faced by almost all business owners.
Why Are So Many Businesses Struggling To Drive Traffic To Their Websites?
If you type any of the following searches into Google …
- “get visitors to your site”
- “how do I drive more web traffic to my web site”
- “best 50 resources to drive more visitors”
- “cheapest ways to drive traffic using PPC advertising”
- “bring more buyers to your web site”
… and you will be immediately presented with thousands of pages with information on ways to increase your website visitors …
(There are many ways to increase your website visitors. This article series will help you set up a simple system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your site. There are loads of products and free sites online that can show you methods to drive more visitors to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The picture below shows how most businesses typically approach the process of generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of valuable time and money searching for a winning method for attracting targeted visitors.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simple, Automated Way To Increase Web Visitors?
Imagine owning a website where the only thing you had to do to instantly deliver an ongoing stream of targeted visitors to your website was to regularly add content to your website.
This is not science fiction … it’s a fact! In fact, many website owners are already doing this … and you can too!
In this article series, you will learn what is required to set up an automated traffic generation machine that can help deliver web traffic to your business, simply by publishing content on a regular basis to your website.
How To Set Up A System That Will Automatically Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Test new traffic methods
(To generate sustainable web traffic, you first need to set up the right systems)
Right now, we’re mostly concerned with Step 1. The purpose of this article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply publish content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and how it can be integrated with other services, specifically in areas like SEO, 3rd-party site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress site can create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know when we publish new information about this topic).
Let’s start by addressing some basic questions:
Why does it need to be WordPress? Why not use some other web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built on platforms that create “static” websites. Essentially, what this means is that your website content typically sits inside your server waiting to be discovered. The static website doesn’t communicate with anything else outside the platform; it doesn’t send out signals to anyone in the cybersphere or inform any other website that new content has recently been published in your website.
Think about it … if with a static website, the content simply sits there passively waiting to be found, then the site owner has to actively promote their web presence and its content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that allows users to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and your website will do the rest, instantly notifying various online properties about your new content to generate you more website visitors …
(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various external services, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can start tracking and analyzing incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section 1
To read more, click here:
This tutorial is part of an article series designed to help website owners learn how to grow their business online inexpensively using a WordPress website or blog and proven marketing methods that are easy to implement.
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