WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic sustainably using a WordPress-powered website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new web traffic to grow online.
Knowing how to bring traffic to your website is vital to growing a successful presence online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing Visitors To Their Websites?
If you search for any of the following information in Google …
- “how to drive visitors to my site for free”
- “bring visitors to my web site for free”
- “need to increase visitors”
- “ways to attract web site visitors using banner ads”
- “drive people to your website”
… and you will be immediately presented with loads of tips, tricks, and information about different methods to help get more website visitors …
(There are loads of strategies to get more website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of courses and free information that can show you cost-effective methods to drive more visitors to your site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating traffic to their sites …
(This is how most web site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a better approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up investing a lot of your time and money searching for a winning strategy.
(Without a solid foundation and the right systems in place, website traffic generation can become a very costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Increase Web Traffic?
Imagine owning a web site where all you had to do to automatically deliver web traffic to your web site was to publish quality content on a regular basis.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently already profiting with what we’ve described above … and you can too!
In the Website Traffic Blueprint article series, we will show you the process of setting up an automated traffic generation system that can attract a stream of targeted visitors to your site, simply by publishing content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add new traffic strategies and test
(Getting a consistent stream of web traffic sustainably requires setting up a solid foundation online and implementing the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to provide an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling up in a cost-effective way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just publish new content and your website does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We provide a number of detailed blog posts on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress web site will deliver web traffic to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when new information about this topic is published).
Let’s begin by answering these basic questions:
What makes WordPress so special? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that your website pages mostly sit inside a server waiting to be discovered. The static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in cyberspace or notify any other site when new content has been published to your website.
Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the site owner has to continually keep on promoting their website and its content to maintain web traffic coming.
WordPress is different!
WordPress provides various features that give site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically generate you more web traffic …
(With an expertly configured WordPress website, you just publish content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your site with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external tools, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic sustainably. With the right systems in place, you can then begin to monitor and analyze incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
This article is part of an tutorial series aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-powered website or blog and proven marketing strategies that are easy and quick to implement.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum