WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles designed to help website owners learn how to grow their business with a WordPress-powered website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Learning how to drive traffic to your website is essential to growing an online presence successfully. Increasing visitors to a website is also one of the biggest challenges faced by almost every website owner.

Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?

If you search for any of the key phrases below in Google …

• “how to drive visitors to your web site”
• “attract visitors to my website for free”
• “top 50 ways to bring visitors”
• “fastest ways to get web visitors using Reddit”
• “drive more targeted buyers to my web site for free”

… and you will be immediately presented with thousands of pages with information on methods to help increase traffic to your site …

(There are lots of methods to increase web traffic to your website. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your site. There are thousands of courses and free resources that can show you methods to get more visitors to your web site.

The problem is often more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.

The picture below shows how many small businesses typically approach the challenge of generating website traffic …

(This is how most website owners approach the challenge of generating traffic to their sites)

Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your site.

As you will discover in just a moment, there is a better way.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.

Outsourcing is great if you have systems set up to manage and process information about your traffic generation activities. If not, you will probably end up investing a lot of your valuable time and money looking for a positive ROI traffic strategy.

(Without a solid foundation and the right systems in place, traffic generation can become a costly activity!)

Getting web traffic sustainably involves laying a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.

Is There A Way To Automate The Process Of Driving More Website Traffic?

Imagine if you owned a website where the only thing you had to do to deliver targeted visitors to your web site was to publish content consistently.

This is not science fiction … it’s a fact! Many website owners are already doing this … and so can you!

In our article series, we will show you what is required to set up an automated traffic machine that will help drive new visitors to your site, simply by publishing new content to your website on a regular basis.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Add other traffic methods and test

(Driving continuous web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)

Right now, we’ll mostly be focusing on Step One. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress web site, you just add new content and WordPress does the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress website is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can deliver targeted traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed whenever we publish new information about this topic).

Let’s begin by addressing these basic questions:

Why does it have to be WordPress? Why can’t you just use some other platform?

Take a look at the diagram below …

(Static vs Expertly Configured WordPress Website)

Many sites are traditionally built on applications that create websites with “static” web pages. Essentially, what this means is that your web pages mostly sit inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anyone in cyberspace or inform any other website that new content has recently been published to your website.

Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to constantly promote your site and your content to continue bringing in new visitors.

WordPress is different!

The WordPress platform provides several features that give users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to start driving you new web traffic …

(With an expertly configured WordPress website, you simply add content and your website then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site’s built-in functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various third-party tools, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential visitors.
• Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can start to track and understand incoming traffic and start gathering valuable information that will allow you to make smarter decisions when using new traffic generation methods.

This is the end of Section 1

To read more, click on the link below:

Web Site Traffic Blueprint Part 2 – A Complete Guide To Generating More Web Traffic Automatically

This article is part of an tutorial series designed to help you learn how to grow your business online inexpensively using a WordPress website and proven web marketing strategies.

Subscribe Using The Form Below And Get Notified When New Tutorials Get Published!

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