WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online and drive traffic automatically with a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs a constant stream of new traffic to stay in business online.

Learning new ways to generate more traffic to your website is vital to growing a successful presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Drive More Traffic To Their Websites?

If you search for any of the phrases below in Google …

• “how to attract traffic to your web site”
• “bring more visitors to my website for free”
• “best 50 resources to attract traffic”
• “ideas to bring web visitors using social media”
• “bring more web traffic to my website”

… and you will immediately find lists of pages that contain information on different strategies to help you get more traffic to your site …

(There are lots of ways to increase web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)

Clearly, there is no shortage of ways to drive more visitors to your website. There are loads of courses and free resources that can teach you cost-effective ways to drive more traffic to your web site.

The problem often has more to do with business owners not investing sufficient time into learning how to generate traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The picture below shows the approach many businesses take when it comes to generating traffic to their sites …

(This is how many web site owners approach the challenge of generating web traffic)

Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to it.

As we will show you in just a moment, there is a better way.

Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities. If not, all you will probably do is end up investing a lot of valuable time and money searching for a winning traffic strategy.

(Without a solid foundation and the right systems, online traffic generation can end up being very costly!)

Getting web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation strategies, etc.

Is There A Simpler, Automated Way To Generate Web Visitors?

Imagine if all you had to do to instantly attract targeted traffic to your site was to regularly publish content to your website or blog.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!

In our article series, we explain the process of setting up an automated traffic generation system that will help begin delivering new targeted traffic to your website, simply by publishing new content on a regular basis to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Add new traffic strategies

(To generate sustainable traffic, you need to first set up the right systems)

Right now, we’re mostly concerned with Step One. The purpose of this article is to help you set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money in many different ways
• Automatically get your web pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you just publish content and your website does the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Website?

We provide a number of great blog posts on this site about the benefits of using WordPress-powered websites to grow your business online.

Understanding how and why an “expertly configured” WordPress website or blog will help begin attracting targeted visitors to your business requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when new information on this topic gets published).

Let’s start by answering some basic questions:

Why does it need to be WordPress? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that your content just sits inside the server waiting to be found. The static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anyone in cyberspace or announce to any other site when new content has recently been published.

Think about it … if with a static website, the content simply sits in a server passively waiting to be found, then the business owner has to continually keep promoting their website and its content to continue bringing in web traffic.

WordPress is different!

WordPress comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your site then does the rest, immediately notifying various online properties about your site to automatically start generating your business new traffic …

(With an expertly configured WordPress web site, you simply publish content and WordPress will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of your automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various third-party services, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can also begin measuring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make smarter decisions as you expand to other traffic generation methods.

This is the end of Section One

To read the rest of this article, click on the link below:

Website Traffic Blueprint Part Two – Learn How To Create A Traffic-Getting Machine

This tutorial is part of an tutorial series aimed at helping you learn how to grow your business using a WordPress-driven website and proven web marketing methods.

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