WordPress Traffic Automation Blueprint – Part 1 (Overview)

This is part 1 of a 5-part series of tutorials that show you how to automatically increase web traffic using WordPress and proven web marketing methods …

WordPress Traffic Automation Guide

WordPress Traffic Automation GuideThis article is part of a series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web Site Traffic Blueprint Part 1 - How To Create An Automated Traffic-Getting MachineWeb traffic is the lifeblood of most businesses online.

Discovering cost-effective methods of getting traffic to your website is essential to growing an online presence successfully. Increasing visitors to a website is also one of the biggest challenges faced by many business owners.

Why Do So Many Small Businesses Struggle To Drive Visitors To Their Web Sites?

If you type any of the commonly-searched phrases below into Google …

  • “attract more web traffic to your web site”
  • “how do I get web traffic to my website for free”
  • “best 25 ways to attract more traffic”
  • “ideas to attract web site visitors using StumbleUpon”
  • “need more web site traffic”

… and you will find loads of information on methods to help you increase your website visitors …

There are loads of ways to drive more web traffic to your site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!

(There are lots of ways to get more website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)

Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of products and free information online that can show you cost-effective methods to get more traffic to your web site.

The problem is often more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.

The illustration below shows how most small businesses typically approach the process of generating web traffic …

This is how many small businesses approach the challenge of generating traffic to their sites

(This is how most website owners approach the challenge of generating traffic to their sites)

Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.

As we will show you in a moment, there is a smarter approach.

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Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.

Outsourcing is useful if you already have systems set up to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of time and money searching for a positive ROI traffic method.

Without a solid foundation and systems in place, traffic generation can end up becoming very costly!

(Without a solid foundation and systems in place, online traffic generation can end up being a very costly activity!)

Driving web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Increasing Traffic?

Imagine if you owned a web site where all you had to do to attract targeted visitors to your website was to publish content on a regular basis.

This is not fiction or fantasy … it’s a fact! In fact, many website owners are enjoying the benefits of what we have described above … and you can too!

In our article series, we explain the process of setting up an automated traffic machine that will help begin to drive targeted visitors to your web site, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Increase Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

  1. Set up systems to lay down a solid foundation for creating sustainable web traffic
  2. Add content on a regular basis to start driving traffic and generating data
  3. Start testing other traffic methods

Driving more web traffic sustainably involves laying a solid foundation online and putting the right systems in place

(To generate sustainable web traffic, you first need to set up the right systems)

Right now, we’re mostly concerned with Step 1. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately:

  • Save time using leverage and automation
  • Save money in lots of different ways
  • Automatically get your web content indexed faster in search engines
  • Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
  • Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
  • Outsource traffic generation while maintaining full control of the process
  • Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website

With an expertly configured WordPress website, you simply add new content and WordPress will do the rest!

(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest, informing the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.

An expertly configured WordPress website is a web site that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, third-party site notification, and reporting.

Why Use An Expertly Configured WordPress Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can be used to create an automated traffic system requires several articles, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever new information on this topic gets published).

Let’s start by addressing a couple of basic questions:

Why WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

Static vs Expertly Configured WordPress Website

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built on applications that create “static” websites. Essentially, what this means is that your web content typically sits inside your server waiting to be found. The static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anyone in cyberspace or notify any other website when new content has recently been published to your site.

Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the website owner has to actively continue promoting their web presence and its content to keep driving new visitors.

WordPress is different!

The WordPress CMS application provides several features that allow you to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add content and your website will do the rest, instantly notifying various online properties about your site to generate you more website visitors …

WordPress Web Site Traffic Blueprint Part 1 - A Complete Guide To Getting More Website Visitors For Your Business Automatically Using WordPress

(With an expertly configured WordPress web site, you simply post content and WordPress will do the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of your automated online traffic machine:

  • Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
  • Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
  • Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the expert integration of your site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
  • Publicize – After your site settings have been configured and integrated with various third-party services, you then begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
  • Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can start to track and analyze the traffic generated as a result and start gathering valuable information that will allow you to make better decisions as you expand to new traffic generation methods.

WordPress Web Site Traffic Blueprint Part 1 - Learn How To Create A Traffic Generation Machine With WordPress

This is the end of Part 1

To keep reading this article, click here:

Web Site Traffic Blueprint Part Two – A Complete Guide To Generating More Web Visitors Automatically

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This article is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic organically with a WordPress website or blog and proven online marketing strategies.

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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)