WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress-driven website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to survive online.
Discovering cost-effective strategies to attract more visitors to your website is one of the most important aspects of growing an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving More Visitors To Their Websites?
If you search for any of the key phrases below in Google …
- “get web traffic to your web site”
- “how do I attract web traffic to my web site for free”
- “need to bring web visitors”
- “need to attract web visitors using Twitter”
- “get more prospects to my web site for free”
… and you will be immediately presented with an overwhelming number of sites that provide information about different ways to help drive more traffic to your website …
(There are many methods to get more web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of products and free sites online that can teach you cost-effective ways to get more traffic to your site.
The problem often has more to do with businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how most businesses approach the challenge of generating traffic to their sites …
(This is how many website owners approach the challenge of generating traffic to their sites)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money looking for a winning traffic method.
(Without a proper foundation and systems in place, website traffic generation can become a very costly activity!)
Getting more web traffic sustainably requires setting up a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Get Traffic?
Imagine if all you had to do to instantly deliver an ongoing stream of new visitors to your website was to publish quality content on a regular basis.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we’ve just described … and so can you!
In this article series, you will discover how to create an automated traffic machine that can help begin to drive new targeted traffic to your site, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and putting the right systems in place)
At this stage, we’re mostly concerned with Step 1. The aim of this article series is to help you set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply add content and WordPress does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An expertly configured WordPress website is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of choosing the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress website will help drive targeted visitors to your business requires several article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when we publish new information about this topic).
Let’s start by answering some basic questions:
Why does it have to be WordPress? Why can’t you use some other platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create “static” websites. Essentially, what this means is that the web files mostly sit inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anyone in the cybersphere or notify any other website when new content has been published.
Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the business owner has to constantly promote their site and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you new website visitors …
(With an expertly configured WordPress site, you just add new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your WordPress functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various external sites, you then begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can begin measuring and understanding the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when expanding to other traffic generation methods.
This is the end of Section 1
To keep reading this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business online with a WordPress-powered website and proven marketing strategies that are easy and quick to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)