WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping website owners learn how to grow their business online with a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to prosper online.
Knowing how to drive new visitors to your website is vital to growing an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract More Visitors To Their Web Sites?
If you type any of the searches below into Google …
- “how to increase more traffic to your web site for free”
- “bring more visitors to my website”
- “top 50 places to attract web traffic”
- “ways to get web visitors using videos”
- “need website traffic”
… and you will find loads of tips, tricks, and information about ways to help drive more website visitors …
(There are lots of strategies to increase web traffic to your site. This article series will help you set up a simple system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are tons of products and free sites online that can show you how to get more visitors to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is fine if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a positive ROI traffic strategy.
(Without a proper foundation and the right systems in place, online traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, implementing systems, continually testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Getting Web Traffic?
Imagine if all you had to do to instantly attract targeted traffic to your website was to publish valuable content consistently.
This is not science fiction … it’s a fact! As a matter of fact, many website owners are already doing what we’ve just described … and so can you!
In our Web Site Traffic Blueprint article series, we will show you what you need to do to set up an automated traffic generation machine that can instantly begin driving web traffic to your website, simply by adding content on a regular basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic methods and test
(Getting more web traffic sustainably involves laying a solid foundation online and putting the right systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things cost-effectively
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just publish content and WordPress then does the rest, notifying other sites about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a web site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, 3rd-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Web Site?
We provide a number of detailed articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how and why an “expertly configured” WordPress web site will drive web traffic to your business requires several articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever new content about this topic gets published).
Let’s start by answering some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many sites are built using applications that create websites with “static” web pages. Essentially, what this means is that the web site pages typically sit inside a server waiting to be discovered. On its own, the static website doesn’t communicate with anyone outside the platform; it doesn’t broadcast to anyone in the cybersphere or notify any other site when new content has recently been published.
Think about it … if with a static website, your content simply sits in a server passively waiting to be found, then you have to keep promoting your site and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, instantly notifying various online properties about your new content to automatically start generating your business more website visitors …
(With an expertly configured WordPress site, you just publish new content and WordPress will do the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external services, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then begin to measure and analyze the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when using new traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business with a WordPress website or blog and proven web marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)