WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help small business owners learn how to grow their business online inexpensively and drive traffic sustainably with a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Knowing how to increase visitors to your website is one of the most important aspects of running a successful business online. Driving traffic to a website is also one of the biggest challenges faced by almost every business owner.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
Type any of the commonly-searched key phrases below into Google …
- “attract web traffic to your web site for free”
- “bring traffic to my website for free”
- “best 25 places to get traffic”
- “learn how to increase web visitors using videos”
- “need web traffic”
… and you will be presented with loads of information about different ways to help increase visitors to your website …
(There are many methods to increase your website visitors. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your web site. There are thousands of products and free sites that can teach you cost-effective ways to increase visitors to your web site.
The problem is often more about businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The diagram below shows the approach most businesses take when it comes to generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As we will show you in a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.
Outsourcing is fine if you have systems set up to manage and process information about your traffic generation campaigns already. If not, you will probably end up investing a lot of your time and money searching for a winning traffic method.
(Without a solid foundation and the right systems in place, website traffic generation can become very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different services, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Get Web Traffic?
Imagine if all you had to do to drive targeted visitors to your site was to publish valuable content on a regular basis.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are profiting with what we’ve described above … and so can you!
In our article series, we will show you the process of setting up an automated traffic generation system that can help deliver an ongoing stream of targeted traffic to your business, simply by publishing content to your website on a regular basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic methods and test
(Driving continuous web traffic sustainably requires laying a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of this article series is to give you an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just post new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress site is a website that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding how an “expertly configured” WordPress blog can create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever a new article is published).
Let’s start by answering these basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built with platforms that create websites with “static” web pages. Essentially, this means that your web files mostly sit inside the server waiting to be found. A static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has been added to the site.
Think about it … if in a traditional website, the content just sits there passively waiting to be found, then the business owner has to continually promote their website and its content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS software provides special features that let site owners set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress does the rest, instantly notifying various online properties about your site to start driving you more web site visitors …
(With an expertly configured WordPress website, you simply publish content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of your automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party tools, you then begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can also start tracking and understanding your incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.
This is the end of Part 1
To continue reading, click here:
This tutorial is part of an article series designed to help you learn how to grow your business and drive traffic sustainably using a WordPress website and proven online marketing methods.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)