WordPress Traffic Automation Guide
This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress-powered website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs a constant stream of web visitors to prosper online.
Learning cost-effective ways to drive more traffic to your website is essential to building a successful digital presence. Getting visitors to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Struggling To Drive More Traffic To Their Websites?
Search for any of the phrases below in Google …
- “how to get more traffic to your site”
- “how can I increase more traffic to my website”
- “need to drive web visitors”
- “ways to drive web visitors using paid ads”
- “I need more free web site visitors”
… and you will find an overwhelming number of sites that provide information about different methods to help get more website visitors …
(There are loads of strategies to drive more website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your website. There are tons of tutorials and free information that can show you cost-effective methods to bring more traffic to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating website traffic …
(This is how most website owners approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will see in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage your traffic generation activities. If not, you will probably end up wasting a lot of time and money searching for a positive ROI strategy of driving more web visitors.
(Without a solid foundation and systems in place, web traffic generation can become very costly!)
Getting web traffic sustainably requires setting up a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Generate Traffic?
Imagine owning a web site where all you had to do to instantly attract web traffic to your business was to publish content consistently.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are enjoying the benefits of this automated traffic system … and so can you!
In the WordPress Traffic Blueprint article series, you will learn the process of setting up an automated traffic system that can begin delivering targeted traffic to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Add other traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and implementing proper systems)
At this point, we’ll mostly be focusing on Step One. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post content and WordPress will do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog will help attract new targeted traffic to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever we publish a new article).
Let’s start by addressing some basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built using platforms that create websites with “static” web pages. Essentially, this means that the web files simply sit inside the server waiting to be found. The static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anybody in cyberspace or notify any other website when new content has recently been added to the site.
Think about it … if with a static website, all of your content simply sits there passively waiting to be found, then you have to actively continue promoting your website and your content to continue driving new visitors.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post content and your website will do the rest, instantly notifying search engines, social media and other online properties about your site to drive you new web site visitors …
(With an expertly configured WordPress web site, you simply post new content and your site does the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various external sites, you simply begin to publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can start to monitor and understand your incoming traffic and start gathering valuable data that will allow you to make better decisions when expanding to other traffic generation methods.
This is the end of Part One
To continue reading, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online inexpensively with a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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