WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help business owners learn how to grow their business using a WordPress-powered website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every business online.

Finding sustainable strategies to get visitors to your website is one of the most important skills of growing an online presence successfully. Driving traffic to a web site is also one of the greatest challenges faced by almost every business owner.

Why Do So Many Businesses Struggle To Drive More Visitors To Their Web Sites?

If you search for any of the information below in Google …

• “how to attract web traffic to your web site for free”
• “how do I get traffic to my web site for free”
• “top 10 places to attract more web site visitors”
• “need to drive more visitors using paid advertising”
• “I need more web visitors”

… and you will be immediately presented with tons of sites containing information on different methods to get more visitors to your website …

(There are many ways to get more website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your web site. There are thousands of tutorials and free information online that can teach you effective strategies to increase visitors to your site.

The problem often has more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The diagram below shows how many businesses approach the process of generating website traffic …

(This is how many web site owners approach the challenge of generating web traffic)

Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a smarter way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate this problem.

There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of time and money looking for a profitable method to bring more website visitors.

(Without a proper foundation and the right systems in place, web traffic generation can be very costly!)

Getting web traffic sustainably requires setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, and so on.

Is There A Simpler, Automated Way To Drive Web Visitors?

Imagine owning a website where all you had to do to drive new visitors to your business was to regularly add content to your website.

This is not fiction or fantasy … it’s a fact! Many website owners are currently doing what we have just described … and you can too!

In the WordPress Traffic Blueprint article series, we will show you how to set up an automated traffic system that will help deliver an ongoing stream of web traffic to your business, simply by adding regular content to your site.

How To Set Up A System That Will Automatically Drive Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate web traffic data organically
3. Start testing other traffic strategies

(Sustainable traffic generation requires setting up a solid foundation online and implementing the right systems)

Right now, we’re mostly concerned with Step One. The purpose of this article is to help you understand how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting simple and scaling things in an economically sensible way
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress website, you just add content and WordPress then does the rest!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress Website?

We provide a number of excellent blog posts on this site about why you should use WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress site can create an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever we publish a new article).

Let’s begin by answering a couple of basic questions:

What makes WordPress so special? Why can’t you use another web platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are traditionally built using applications that create “static” websites. Essentially, what this means is that your web pages just sit inside a server waiting to be found. The static website doesn’t communicate with anyone else outside the platform; it doesn’t send out signals to anyone in cyberspace or inform any other site when new content has recently been added.

Think about it … if with a traditional website, the content simply sits in a server passively waiting to be found, then the business owner has to actively promote their site and its content to continue bringing in new visitors.

WordPress is different!

WordPress comes with powerful built-in functionality that gives site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving you more web site traffic …

(With an expertly configured WordPress website, you just post new content and WordPress then does the rest, notifying other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external sites, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can then start measuring and understanding incoming traffic and start gathering valuable data that will allow you to make better decisions when using other traffic generation methods.

This is the end of Part One

To keep reading, click here:

Website Traffic Blueprint Part 2 – How To Create A Traffic-Getting Machine With WordPress

This article is part of an tutorial series designed to help you learn how to grow your business online cost-effectively using a WordPress-powered website or blog and proven web marketing strategies.

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