WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping site owners learn how to grow their business online and drive traffic automatically with a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Learning how to bring more visitors to your website is essential to building a successful business online. Increasing visitors to a website is also one of the greatest challenges faced by almost all business owners.
Why Are So Many Businesses Struggling To Attract Visitors To Their Websites?
If you search for any of the key phrases below in Google …
- “how to increase more visitors to my website for free”
- “how can I bring traffic to my web site”
- “top 5 places to drive traffic”
- “ideas to get more visitors using PPC advertising”
- “bring people to my web site for free”
… and you will find thousands of pages that contain information on ways to help you increase traffic to your site …
(There are lots of strategies to get more web traffic to your web site. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are tons of courses and free information online that can teach you cost-effective how to get more traffic to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how most small businesses typically approach the challenge of generating traffic to their sites …
(This is how most web site owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As you will see in a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a positive ROI traffic-getting strategy.
(Without a proper foundation and the right systems in place, traffic generation can end up becoming a costly activity!)
Driving more web traffic sustainably requires setting up a solid foundation online, putting the right systems in place, continually testing campaign variables, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Generating More Web Traffic?
Imagine if you owned a website where the only thing you had to do to drive new targeted traffic to your website was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners are currently doing what we have just described … and so can you!
In our article series, we will show you what it takes to set up an automated traffic system that will begin delivering targeted traffic to your web site, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Start adding other traffic strategies and test
(To generate sustainable web traffic, you need to first put in the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to explain how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post new content and your website does the rest, notifying other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An ”expertly configured” WordPress website is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We have published many comprehensive blog posts on this site about the benefits of choosing WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website can help begin delivering a stream of web traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever we publish new content about this topic).
Let’s start by answering these basic questions:
What makes WordPress so special? Why not use some other platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that your web site pages just sit inside your server waiting to be discovered. By itself, the static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anyone in the cybersphere or notify any other website that new content has recently been published to the site.
Think about it … if in a traditional website, all of your content simply sits there passively waiting to be found, then you have to keep promoting your site and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that lets you set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your website then does the rest, immediately notifying various online properties about your site to drive you new traffic …
(With an expertly configured WordPress website, you just add content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we go over the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also begin tracking and understanding your results and gather valuable information that will allow you to make more intelligent and cost-effective decisions when expanding to different traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help website owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress website and proven marketing strategies that are easy to implement.
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