WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help you learn how to grow your business online inexpensively and drive traffic organically with a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning how to attract traffic to your website is vital to growing a successful digital presence. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving More Traffic To Their Web Sites?
If you type any of the following key phrases into Google …
- “how to get more web traffic to my site”
- “get visitors to my web site for free”
- “ways to drive web site traffic”
- “learn how to get more web traffic using StumbleUpon”
- “need web site traffic”
… and you will find loads of information on strategies to get more website visitors …
(There are lots of ways to increase web traffic to your website. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are tons of courses and free resources online that can show you effective strategies to get more visitors to your website.
The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the challenge of generating web traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will discover in just a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a positive ROI traffic-getting method.
(Without a proper foundation and the right systems in place, traffic generation can end up being a costly activity!)
Sustainable traffic generation requires laying a solid foundation online, putting proper systems in place, testing variables in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Simpler, Automated Way To Grow Website Visitors?
Imagine owning a web site where all you had to do to deliver a stream of new targeted traffic to your site was to regularly add content to your website.
This is not science fiction … it’s a fact! Many website owners already have some or all of the elements set up to profit from the automated traffic system we’ve just described … and you can too!
In this article series, we explain what you need to do to set up an automated traffic generation system that will help begin driving new visitors to your web site, simply by adding regular content to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic strategies
(Sustainable traffic generation requires laying a solid foundation online and implementing the right systems)
Right now, we’re mostly concerned with Step One. The aim of our article is to provide an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things cost-effectively
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply add content and your website will do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.
An expertly configured WordPress site is a web site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to create an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know when a new article gets published).
Let’s begin by addressing some basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are built using applications that create “static” websites. Essentially, this means that the web content simply sits inside your server waiting to be discovered. The static website doesn’t communicate with anyone else outside its application; it doesn’t broadcast to anyone in cyberspace or notify any other site when new content has been published.
Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually promote their site and its content to maintain new web visitors coming.
WordPress is different!
The WordPress application provides many features that allow site owners to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your site will then do the rest, immediately notifying various online properties about your new content to automatically bring you new website traffic …
(With an expertly configured WordPress web site, you just add content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can also start to track and understand the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using additional traffic generation strategies.
This is the end of Part 1
To read more, click here:
This tutorial is part of a comprehensive series of articles aimed at helping business owners learn how to grow their business online cost-effectively and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing strategies.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)