WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online inexpensively with a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to survive online.
Finding sustainable ways to get traffic to your website is a requirement of building a successful digital presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract More Visitors To Their Web Sites?
If you type any of the following key phrases into Google …
- “how to get traffic to my web site”
- “how can I increase web traffic to my website for free”
- “top 10 ways to attract website traffic”
- “best ways to drive visitors using email”
- “need more web visitors”
… and you will be immediately presented with tons of sites that provide tips, tricks, and information about strategies to help you increase traffic to your site …
(There are loads of strategies to drive more website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your web site. There are loads of courses and free resources that can show you effective strategies to bring more visitors to your site.
The problem is often more about business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money looking for a positive ROI traffic-getting method.
(Without laying down a solid foundation and putting the right systems, website traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Increasing Traffic?
Imagine owning a website where the only thing you had to do to deliver targeted traffic to your web site was to publish content consistently.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the basic components set up to profit from the automated traffic system we have just described … and you can too!
In this article series, we will show you how to create an automated traffic machine that will help begin to attract targeted traffic to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add new traffic strategies and test
(To generate sustainable traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post content and WordPress will then do the rest, informing other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a website that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like search engine optimization, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many detailed blog posts on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website can instantly begin driving an ongoing stream of targeted traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know whenever a new article is published).
Let’s start by addressing these basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are built with applications that create “static” websites. Essentially, what this means is that your website content mostly sits inside a server waiting to be discovered. The static website doesn’t communicate with anyone outside its platform; it doesn’t broadcast to anybody in the cybersphere or announce to any other site that new content has been added.
Think about it … if with a traditional website, your content simply sits there passively waiting to be found, then you have to continually promote your site and your content to maintain web visitors coming.
WordPress is different!
WordPress provides several features that allow you to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post content and WordPress then does the rest, immediately notifying various online properties about your new content to automatically start bringing you new traffic …
(With an expertly configured WordPress site, you just add content and your site will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can start to measure and analyze the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Part One
To keep reading this article, click on the link below:
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online using a WordPress website and proven online marketing strategies.
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