WordPress Traffic Automation Guide
This tutorial is part of a series of articles aimed at helping small business owners learn how to grow their business using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to grow online.
Knowing how to drive more visitors to your website is essential to building an online presence successfully. Increasing traffic to a website is also one of the most difficult challenges faced by almost every website owner.
Why Do So Many Small Businesses Struggle To Drive Traffic To Their Websites?
If you type any of the commonly-searched key phrases below into Google …
- “drive more visitors to my web site”
- “how do I bring visitors to my website for free”
- “best 5 places to drive traffic”
- “ideas to drive visitors using forum ads”
- “drive traffic to your website for free”
… and you will be presented with an overwhelming number of sites containing information about different methods to help increase traffic to your site …
(There are loads of ways to get more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are loads of courses and free resources that can teach you cost-effective how to increase visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The illustration below shows how most businesses typically approach the challenge of generating web traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will see in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is fine if you have systems set up to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of time and money looking for a positive ROI traffic-getting method.
(Without a solid foundation and proper systems in place, traffic generation can end up being a costly activity!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Grow Web Traffic?
Imagine if you owned a website where the only thing you had to do to automatically drive targeted visitors to your web site was to regularly add content to your website or blog.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently doing what we’ve described above … and you can too!
In our article series, you will learn what is required to set up an automated traffic system that can begin attracting targeted traffic to your website, simply by publishing regular content to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic methods and test
(To generate sustainable traffic, you first need to put in the right systems)
At this stage, we’re mostly concerned with Step One. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up when required
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just publish content and WordPress does the rest, notifying the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a website or blog that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress website can instantly begin delivering a stream of targeted visitors to your business requires a number of articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever new content on this topic is published).
Let’s begin by answering some basic questions:
What makes WordPress so special? Why can’t you use another web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that the digital content mostly sits inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anything else outside the platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other website that new content has recently been published to the website.
Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application comes with default functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and your website will then do the rest, instantly notifying various online properties about your new content to automatically start bringing you more website traffic …
(With an expertly configured WordPress web site, you just post new content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also expert integration of your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can then begin to monitor and analyze incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Part 1
To read the rest of this article, click here:
This article is part of a comprehensive series of articles designed to help site owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven web marketing methods.
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