WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles designed to help you learn how to grow your business with a WordPress-driven website and proven marketing strategies that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a regular stream of new web visitors to grow online.
Knowing how to drive more visitors to your website is essential to building a successful presence online. Increasing visitors to a web site is also one of the most difficult challenges faced by almost all business owners.
Why Are So Many Businesses Struggling To Get More Traffic To Their Websites?
Search for any of the phrases below in Google …
- “how to attract traffic to my web site for free”
- “increase more web traffic to my web site”
- “ways to attract more web site visitors”
- “easiest ways to drive traffic using SEO”
- “need more web site visitors”
… and you will immediately find tons of sites with information about strategies to drive more visitors to your site …
(There are loads of strategies to drive more website visitors. This article series is designed to help you set up a system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your web site. There are loads of courses and free resources that can teach you strategies to get more visitors to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The diagram below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how most small businesses approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.
Outsourcing is great if you have great systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of your time and money looking for a positive ROI strategy that can deliver you a positive ROI.
(Without a solid foundation and systems in place, traffic generation can be a costly waste of time and money!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Way To Automate The Process Of Getting More Web Traffic?
Imagine if you owned a website where all you had to do to automatically attract targeted traffic to your web site was to publish valuable content consistently.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently already enjoying the benefits of what we’ve just described … and you can too!
In our Website Traffic Blueprint article series, you will discover how to set up an automated traffic system that can help deliver new targeted traffic to your business, simply by adding regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add other traffic methods and test
(Driving more web traffic sustainably requires setting up a solid foundation online and putting systems in place)
At this point, we’re mostly concerned with Step One. The aim of our article is to help you set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just publish new content and your website then does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can help begin delivering targeted visitors to your business requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever a new article gets published).
Let’s start by answering some basic questions:
Why WordPress? Why can’t you just use some other web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with applications that create “static” websites. Essentially, this means that your content just sits inside a server waiting to be found. A static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anybody in cyberspace or announce to any other website that new content has been added to your site.
Think about it … if in a static website, your content just sits in a server passively waiting to be found, then you have to continually promote your web presence and your content to keep driving web traffic.
WordPress is different!
The WordPress platform provides many features that allow you to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically bring your business more web site visitors …
(With an expertly configured WordPress site, you just add new content and WordPress will then do the rest, informing other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your site’s built-in functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external services, you simply begin publishing new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can then start to measure and analyze your results and start gathering valuable data that will allow you to make better decisions when expanding to other traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online cost-effectively using a WordPress-powered website and proven web marketing methods.
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