WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials aimed at helping small business owners learn how to grow their business online and drive traffic automatically using a WordPress website or blog and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Finding effective ways to get traffic to your website is vital to building an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Bring More Visitors To Their Websites?
If you search for any of the information below in Google …
- “bring more traffic to your site”
- “drive visitors to my website for free”
- “best 25 methods to attract visitors”
- “how to attract more visitors using banner ads”
- “I need more free website visitors”
… and you will be presented with loads of information on different strategies to increase your website visitors …
(There are lots of methods to get more website visitors. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of products and free resources online that can teach you effective strategies to drive more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The illustration below shows the typical approach most small businesses take when it comes to generating traffic to their sites …
(This is how many site owners approach the challenge of generating web traffic)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is great if you have systems in place to manage and process information about your traffic generation campaigns already. If not, you will probably end up spending a lot of your time and money looking for a positive ROI method.
(Without laying down a solid foundation and putting the right systems in place, website traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Get Website Traffic?
Imagine if all you had to do to attract targeted traffic to your website was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners are already doing what we’ve described above … and so can you!
In the Website Traffic Blueprint article series, you will discover what you need to do to set up an automated traffic machine that will drive targeted visitors to your business, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic methods and test
(To generate sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just post content and your site will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress website is a site that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can create an automated traffic system requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s start by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on platforms that create websites with “static” web pages. Essentially, what this means is that your web content mostly sits inside your server waiting to be discovered. A static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has been published.
Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the web site owner has to continually be promoting their web presence and its content to keep driving web traffic.
WordPress is different!
WordPress provides special features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress does the rest, immediately notifying various online properties about your site to start generating you new web site visitors …
(With an expertly configured WordPress web site, you just add new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your built-in WordPress features with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can begin monitoring and understanding your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to additional traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-powered website or blog and proven online marketing strategies.
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