WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Learning how to bring traffic to your website is a requirement of building an online presence successfully. Getting traffic to a website is also one of the biggest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?
Search for any of the key phrases below in Google …
- “how to get web traffic to my web site”
- “how can I drive web traffic to my web site for free”
- “top 25 methods to bring more web traffic”
- “learn how to drive website visitors using Facebook”
- “I need free web traffic”
… and you will find loads of tips, tricks, and information on methods to help you drive more traffic to your web site …
(There are lots of methods to drive more web traffic to your site. This article series is designed to help you set up a system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of courses and free sites online that can show you effective ways to bring more visitors to your website.
The problem is often more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The picture below shows how most businesses approach the challenge of generating website traffic …
(This is how many site owners approach the challenge of generating web traffic)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.
Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up investing a lot of time and money looking for a positive ROI traffic-getting strategy.
(Without a solid foundation and the right systems in place, website traffic generation can end up being a very costly activity!)
Getting web traffic sustainably involves laying a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simple, Automated Way To Drive Web Traffic?
Imagine owning a website where all you had to do to drive new visitors to your web site was to publish quality content consistently.
This is not fantasy … it’s a fact! In fact, many website owners are already doing what we’ve described above … and so can you!
In the Web Traffic Blueprint article series, we explain what is required to set up an automated traffic machine that will begin driving a stream of targeted traffic to your website, simply by publishing content on a regular basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Test new traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and putting the right systems in place)
Right now, we’ll mostly be focusing on Step One. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just add new content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An expertly configured WordPress web site is a blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can be used to create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when we publish a new article).
Let’s begin by answering these basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that the website content typically sits inside a server waiting to be found. A static website doesn’t communicate with anyone else outside the platform; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other website when new content has been added.
Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to continually promote your web presence and your content to continue driving web traffic.
WordPress is different!
The WordPress application provides various features that allow site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your website does the rest, instantly notifying various online properties about your site to automatically start bringing you new web traffic …
(With an expertly configured WordPress site, you just add content and WordPress will do the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your built-in WordPress features with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, you simply begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic organically. With the right systems in place, you can also begin monitoring and understanding the traffic generated as a result and gather valuable data that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation strategies.
This is the end of Part 1
To keep reading this article, click here:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress website or blog and proven web marketing strategies.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum