WordPress Traffic Automation Guide
This tutorial is part of a series of articles and tutorials designed to help you learn how to grow your business online and drive traffic organically with a WordPress website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Knowing how to attract visitors to your website is one of the fundamental skills of running an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Get Traffic To Their Web Sites?
Type any of the commonly-searched key phrases below into Google …
- “bring traffic to your site”
- “increase more traffic to my web site for free”
- “ideas to increase more visitors”
- “ideas to attract visitors using paid ads”
- “I need free web visitors”
… and you will be immediately presented with loads of tips, tricks, and information about different methods to drive more traffic to your web site …
(There are lots of methods to get more website visitors. This article series will help you set up a simple system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your web site. There are loads of tutorials and free information that can show you effective how to bring more visitors to your website.
The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows the approach many small businesses take when it comes to generating web traffic …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you have systems set up to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting the right systems, web traffic generation can become a costly waste of time and money!)
Driving more web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Get Web Traffic?
Imagine if all you had to do to deliver targeted visitors to your website was to regularly publish content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are already doing this … and you can too!
In our article series, we will show you how to create an automated traffic generation system that can begin delivering a stream of new visitors to your business, simply by adding new content to your website on a regular basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Test new traffic strategies
(Sustainable traffic generation requires setting up a solid foundation online and putting systems in place)
Right now, we’re mostly concerned with Step One. The aim of this article is to give you an overview of how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things in a sensible way
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply add new content and your website does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress website is a blog that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We provide a number of comprehensive articles on this site about why you should use WordPress-driven sites WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever a new article gets published).
Let’s start by addressing a couple of basic questions:
What makes WordPress so special? Why can’t you use some other platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built with platforms that create “static” websites. Essentially, what this means is that your digital content just sits inside a server waiting to be discovered. A static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in cyberspace or notify any other site when new content has recently been added to the site.
Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to continually find ways of promoting your website and your content to continue bringing in new visitors.
WordPress is different!
The WordPress application comes with default functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress will then do the rest, instantly notifying various online properties about your site to automatically start bringing you more web site traffic …
(With an expertly configured WordPress site, you simply post content and your site does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated web traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your site with third-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can begin to measure and understand your results and start gathering valuable information that will allow you to make smarter decisions as you expand to new traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-driven website or blog and proven web marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum