WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Knowing how to drive visitors to your website is essential to growing a successful web presence. Increasing traffic to a web site is also one of the most difficult challenges faced by many website owners.
Why Do So Many Businesses Have Difficulty Attracting Traffic To Their Websites?
Type in any of the following phrases into Google …
- “get more visitors to your web site”
- “get more traffic to my website for free”
- “need to bring traffic”
- “learn how to attract web site visitors using banner ads”
- “get targeted buyers to your web site”
… and you will be presented with loads of information on different strategies to help drive more visitors to your website …
(There are lots of strategies to drive more web traffic to your web site. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your website. There are thousands of courses and free sites that can teach you effective how to bring more visitors to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As you will see in a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of time and money searching for a profitable traffic-getting strategy.
(Without laying down a solid foundation and putting proper systems, traffic generation can be very costly!)
Getting a consistent stream of web traffic sustainably requires setting up a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Growing Web Visitors?
Imagine if you owned a website where all you had to do to instantly attract targeted visitors to your website was to publish content consistently.
This is not science fiction or fantasy … it’s a fact! Many website owners already have some or all of the prerequisites set up to benefit from the automated traffic system we’ve just described … and so can you!
In the Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation machine that will help begin attracting targeted traffic to your website, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic methods and test
(To generate sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting simple and scaling up cost-effectively
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply add content and your website then does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website or blog is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when a new article is published).
Let’s start by addressing some basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use another platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that the content just sits inside your server waiting to be discovered. A static website doesn’t communicate with anything else outside the platform; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other website that new content has been published.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to continue driving web traffic.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets users set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing you more web site traffic …
(With an expertly configured WordPress website, you simply publish content and WordPress will then do the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also expert integration of your site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party sites, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can start monitoring and analyzing your incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to new traffic generation strategies.
This is the end of Section One
To read more, click on the link below:
This article is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress website and proven web marketing methods.
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