WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding new ways to increase visitors to your website is a requirement of running a business online successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Bring More Visitors To Their Web Sites?
Type in any of the key phrases below into Google …
- “how to get more visitors to your website”
- “increase traffic to my website”
- “top 5 places to increase more web site traffic”
- “ways to get web site traffic using PPC advertising”
- “I need more web visitors”
… and you will find loads of information on strategies to help you drive more visitors to your web site …
(There are many strategies to increase web traffic to your website. This article series is designed to help you set up a simple system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your site. There are thousands of products and free sites online that can show you effective strategies to increase visitors to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows how many small businesses approach the challenge of generating website traffic …
(This is how most web site owners approach the challenge of generating web traffic)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up spending a lot of your time and money looking for a profitable traffic method.
(Without a solid foundation and proper systems, online traffic generation can become a costly waste of time and money!)
Increasing web traffic sustainably requires laying a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Getting Web Visitors?
Imagine if you owned a website where all you had to do to automatically deliver targeted visitors to your business was to regularly add great content to your website or blog.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners already have some or all of the elements set up to benefit from the automated traffic system described above … and so can you!
In our Web Site Traffic Blueprint article series, you will discover how to create an automated traffic system that can instantly begin delivering a stream of targeted traffic to your business, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic strategies and test
(Driving more web traffic sustainably involves laying a solid foundation online and implementing systems)
At this point, we’ll mostly be focusing on Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just publish content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, 3rd-party site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We have published many great articles on this site about using the WordPress platform to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can be used to set up an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever new information on this topic gets published).
Let’s begin by addressing some basic questions:
Why does it need to be WordPress? Why can’t you just use another platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, this means that your web content typically sits inside a server waiting to be found. On its own, a static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has been added.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the business owner has to constantly promote their website and its content to keep driving new visitors.
WordPress is different!
The WordPress CMS application comes with default functionality that lets site owners set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and WordPress then does the rest, immediately notifying various online properties about your new content to start generating your business more web traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also start to track and analyze your incoming traffic and start gathering valuable information that will allow you to make better decisions when using new traffic generation strategies.
This is the end of Section 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online using a WordPress website and proven web marketing strategies.
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