WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping business owners learn how to grow their business online with a WordPress-powered website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to survive online.
Finding new strategies to get more visitors to your website is essential to running a successful web presence. Increasing visitors to a website is also one of the most difficult challenges faced by almost every web site owner.
Why Do So Many Businesses Have Difficulty Getting More Traffic To Their Web Sites?
If you type any of the phrases below into Google …
- “how to drive more traffic to your website for free”
- “how do I drive more web traffic to my web site for free”
- “top 100 places to increase web visitors”
- “cheapest ways to increase more web traffic using LinkedIn”
- “attract targeted buyers to my website”
… and you will immediately find loads of information about different ways to get more website visitors …
(There are lots of strategies to drive more website visitors. This article series will help you set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are tons of tutorials and free resources online that can show you how to bring more traffic to your website.
The problem is often more about business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The illustration below shows how most businesses approach the challenge of generating web traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation activities. If not, you will probably end up investing a lot of your time and money looking for a positive ROI traffic-getting strategy.
(Without a proper foundation and the right systems in place, traffic generation can end up becoming very costly!)
Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Growing Website Visitors?
Imagine if all you had to do to drive targeted traffic to your web site was to regularly add quality content to your web site.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing what we have described above … and so can you!
In our article series, we explain how to set up an automated traffic generation machine that will help drive targeted visitors to your website, simply by publishing content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies and test
(To get sustainable traffic, you first need to set up the right systems)
At this point, we’ll mostly be focusing on Step 1. The aim of our article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things only when it makes sense to do so
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply add content and WordPress does the rest, notifying other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress web site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can be used to create an automated traffic system requires a number of article installments, which is why we recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever new content on this topic gets published).
Let’s begin by answering some basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built with applications that create “static” websites. Essentially, this means that your web content just sits inside the server waiting to be found. A static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anyone in cyberspace or notify any other site that new content has recently been added to the site.
Think about it … if in a traditional website, all of your content just sits in a server passively waiting to be found, then you have to keep promoting your website and your content to keep driving web traffic.
WordPress is different!
WordPress comes with powerful built-in functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and WordPress will then do the rest, instantly notifying various online properties about your new content to automatically start bringing your business new website traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Site Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can also start to measure and analyze the traffic generated as a result and gather valuable data that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To read more, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business online using a WordPress-driven website and proven web marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)