WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials designed to help small business owners learn how to grow their business online inexpensively and drive traffic sustainably using a WordPress-driven website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Knowing how to generate traffic to your website is one of the fundamental skills of building a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing Visitors To Their Websites?
Type any of the phrases below into Google …
- “how to bring more traffic to your site”
- “attract more visitors to my web site”
- “top 5 resources to increase more visitors”
- “ways to drive website visitors using paid ads”
- “need more web site traffic”
… and you will be immediately presented with tons of sites with information about different methods to increase your website visitors …
(There are lots of ways to drive more website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of products and free information that can show you effective how to drive more visitors to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The diagram below shows the approach many businesses take when it comes to generating traffic to their sites …
(This is how most website owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As you will see in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is great if you have great systems set up to manage your traffic generation campaigns already. If not, all you will probably do is end up spending a lot of time and money searching for a positive ROI traffic-getting method.
(Without a solid foundation and the right systems, website traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, testing variables in your campaigns, experimenting with different advertising and promotional services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Increase Traffic?
Imagine if all you had to do to automatically deliver an ongoing stream of targeted visitors to your business was to regularly publish valuable content to your website or blog.
This is not fantasy or fiction … it’s a fact! Many website owners are already doing what we have just described … and so can you!
In this article series, you will learn the process of setting up an automated traffic generation machine that can instantly deliver targeted traffic to your site, simply by publishing content on a consistent basis to your website.
How To Set Up A System That Will Automatically Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step One. The aim of our article series is to provide an overview of a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting simple and scaling up in an economically sensible way
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you just add content and your site then does the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a website that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress Site?
We provide a number of excellent blog posts on this site about why you should choose WordPress-powered websites the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress web site can create an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? Why not use some other platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built with applications that create websites with “static” web pages. Essentially, what this means is that your web content simply sits inside the server waiting to be found. A static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in the cybersphere or announce to any other website when new content has been published.
Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to actively continue promoting your website and your content to continue bringing in web traffic.
WordPress is different!
WordPress provides a number of features that allow users to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your website will do the rest, immediately notifying various online properties about your site to automatically drive your business more web traffic …
(With an expertly configured WordPress web site, you simply publish new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of this automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your built-in WordPress features with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can then begin to track and analyze the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when expanding to other traffic generation methods.
This is the end of Section One
To keep reading, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online cost-effectively with a WordPress website or blog and proven marketing strategies that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)