WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of tutorials designed to help small business owners learn how to grow their business and drive traffic sustainably with a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Discovering effective strategies of getting more visitors to your website is vital to running a business online successfully. Increasing visitors to a web site is also one of the greatest challenges faced by many website owners.
Why Are So Many Businesses Struggling To Get More Visitors To Their Web Sites?
If you search for any of the information below in Google …
- “attract web traffic to your web site”
- “increase more traffic to my website”
- “ways to bring traffic”
- “ideas to drive more traffic using forum ads”
- “free web visitors”
… and you will find loads of tips, tricks, and information about methods to get more visitors to your web site …
(There are loads of methods to increase your website visitors. This article series is designed to help you set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your site. There are thousands of tutorials and free sites that can teach you effective how to drive more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows how most small businesses approach the process of generating web traffic …
(This is how many small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is useful if you have great systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of valuable time and money looking for a profitable traffic method.
(Without laying down a solid foundation and putting proper systems, traffic generation can end up being a costly waste of time and money!)
Getting a consistent stream of web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different methods, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Get Web Visitors?
Imagine if all you had to do to deliver a stream of targeted traffic to your web site was to regularly add content to your website.
This is not fantasy … it’s a fact! In fact, many website owners are enjoying the benefits of this automated traffic system … and you can too!
In this article series, we explain the process of setting up an automated traffic generation machine that can instantly begin delivering a stream of targeted visitors to your web site, simply by publishing regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add new traffic methods
(Sustainable traffic generation involves setting up a solid foundation online and putting systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you simply add new content and your site will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, third-party site syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We provide a number of great articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever a new article gets published).
Let’s begin by addressing a couple of basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built using platforms that create websites with “static” web pages. Essentially, this means that the website pages simply sit inside your server waiting to be discovered. A static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anybody in cyberspace or announce to any other site that new content has recently been added to the site.
Think about it … if with a traditional website, the content simply sits there passively waiting to be found, then the web site owner has to constantly promote their site and its content to continue bringing in web traffic.
WordPress is different!
The WordPress application provides a number of features that allow users to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your site does the rest, immediately notifying search engines, social media and other online properties about your site to drive your business new web site traffic …
(With an expertly configured WordPress site, you just publish content and WordPress does the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external sites, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can then start tracking and understanding the traffic generated as a result and start gathering valuable information that will allow you to make smarter decisions when using additional traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of articles aimed at helping site owners learn how to grow their business online and drive traffic organically with a WordPress-driven website and proven online marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now