WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials designed to help site owners learn how to grow their business online and drive traffic organically using a WordPress website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Discovering cost-effective methods to attract more visitors to your website is a requirement of growing a successful business online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive Traffic To Their Web Sites?
Search for any of the information below in Google …
- “get traffic to your site”
- “attract more visitors to my web site”
- “need to get more web visitors”
- “how to attract traffic using email”
- “I need free website traffic”
… and you will be presented with an overwhelming number of sites offering you information on ways to help you drive more visitors to your site …
(There are many methods to drive more web traffic to your web site. This article series is designed to help you set up a simple system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are loads of courses and free sites that can teach you effective how to drive more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how many small businesses approach the process of generating website traffic …
(This is how many site owners approach the challenge of generating web traffic)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up spending a lot of time and money looking for a positive ROI traffic-getting strategy.
(Without a solid foundation and systems in place, website traffic generation can be very costly!)
Increasing web traffic sustainably requires laying a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Generate More Traffic?
Imagine if you owned a website where all you had to do to instantly drive new targeted traffic to your site was to publish content consistently.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and so can you!
In this article series, we explain what is required to set up an automated traffic machine that can help begin driving web traffic to your web site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Bring Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(Sustainable traffic generation requires laying a solid foundation online and putting systems in place)
At this point, we’ll mostly be focusing on Step One. The purpose of this article series is to provide an overview of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up intelligently
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you simply post content and your site does the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress website or blog is a website or blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We provide a number of great articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site will drive new visitors to your business requires several articles, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish new content about this topic).
Let’s begin by addressing a couple of basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built using platforms that create “static” websites. Essentially, what this means is that the website pages just sit inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone outside the application; it doesn’t send out ’pings’ to anybody in cyberspace or notify any other site when new content has been added to your site.
Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the business owner has to keep promoting their web presence and its content to maintain web visitors coming.
WordPress is different!
The WordPress CMS application comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and your site does the rest, immediately notifying various online properties about your site to drive you more web traffic …
(With an expertly configured WordPress web site, you just publish new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we break down the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various third-party tools, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content publishing strategy to build traffic organically. With the right systems in place, you can also begin to monitor and understand your results and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress-driven website and proven web marketing strategies.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group