WordPress Traffic Automation Guide

This article is part of a comprehensive tutorial series aimed at helping website owners learn how to grow their business online and drive traffic automatically using a WordPress-powered website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Knowing how to drive visitors to your website is essential to building a successful presence online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Have Difficulty Attracting More Traffic To Their Web Sites?

Search for any of the following information in Google …

• “how to bring visitors to my web site”
• “how do I get web traffic to my web site for free”
• “top 100 resources to get more web traffic”
• “ideas to attract traffic using StumbleUpon”
• “attract more web traffic to my web site for free”

… and you will be immediately presented with tons of sites providing tips, tricks, and information on different ways to increase visitors to your website …

(There are loads of strategies to drive more website visitors. This article series will help you set up a simple system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your site. There are loads of tutorials and free resources online that can show you effective ways to bring more traffic to your site.

The problem is often more about business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows the typical approach many businesses take when it comes to generating web traffic …

(This is how most businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of the problem.

Outsourcing is fine if you already have great systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up investing a lot of valuable time and money searching for a winning traffic method.

(Without a solid foundation and the right systems in place, web traffic generation can end up being very costly!)

Sustainable traffic generation involves setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Generate Website Traffic?

Imagine if all you had to do to instantly deliver targeted visitors to your business was to regularly add content to your web site.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and so can you!

In our article series, you will discover the process of setting up an automated traffic machine that can begin to attract targeted traffic to your website, simply by adding new content to your website on a consistent basis.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Start testing other traffic strategies

(To generate sustainable web traffic, you need to first set up the right systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling up in an economically sensible way
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you simply add content and WordPress will then do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress site is a site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We provide a number of great articles on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress site can be used to create an automated traffic system requires a number of articles, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish new information about this topic).

Let’s start by answering a couple of basic questions:

Why WordPress? Why can’t you use another platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are built with applications that create websites with “static” web pages. Essentially, what this means is that your website pages simply sit inside your server waiting to be discovered. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has recently been published in your site.

Think about it … if with a static website, the content simply sits in a server passively waiting to be found, then the site owner has to constantly promote their web presence and its content to continue driving web traffic.

WordPress is different!

The WordPress platform provides many features that let users set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your website will do the rest, instantly notifying search engines, social media and other online properties about your new content to start generating you new website traffic …

(With an expertly configured WordPress web site, you just add content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we go over the components of your automated website traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your WordPress functionality with external services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site has been configured and integrated with various external services, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to new visitors.
• Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can also begin to measure and analyze your results and gather valuable information that will allow you to make better decisions when using other traffic generation methods.

This is the end of Section One

To keep reading this article, click here:

Web Traffic Blueprint Part Two – Learn How To Generate More Traffic For Your Business

This article is part of an tutorial series aimed at helping you learn how to grow your business online cost-effectively with a WordPress-powered website and proven online marketing strategies.

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