WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series aimed at helping you learn how to grow your business online inexpensively with a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to attract more visitors to your website is vital to running an online presence successfully. Increasing traffic to a web site is also one of the most difficult challenges faced by almost every website owner.
Why Do So Many Small Businesses Have Difficulty Attracting More Traffic To Their Web Sites?
Search for any of the following information in Google …
- “drive web traffic to your web site”
- “bring more traffic to my website for free”
- “ideas to get traffic”
- “ways to attract more web visitors using solo ads”
- “need web traffic”
… and you will be immediately presented with an overwhelming number of sites offering you information on methods to help get more visitors to your site …
(There are many strategies to drive more website visitors. This article series is designed to help you set up a system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of tutorials and free resources that can show you effective ways to increase traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most site owners approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will discover in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.
There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation activities already. If not, all you will probably do is end up investing a lot of time and money searching for a positive ROI traffic method.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can be a costly waste of time and money!)
Increasing web traffic sustainably requires setting up a solid foundation online, implementing proper systems, continually testing campaign elements, experimenting with different services, analyzing results, measuring ROI across different traffic generation strategies, etc.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine if you owned a web site where the only thing you had to do to deliver an ongoing stream of web traffic to your site was to regularly publish content to your website or blog.
This is not fantasy … it’s a fact! In fact, many website owners are currently doing what we’ve described above … and you can too!
In the Web Site Traffic Blueprint article series, you will discover what you need to do to set up an automated traffic generation system that will help begin driving a stream of new targeted traffic to your site, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Add other traffic strategies and test
(To generate sustainable web traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money by starting simple and scaling things as you grow
- Automatically get your website pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just post new content and your site does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress web site is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like SEO, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress Website?
We provide a number of excellent articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can help create an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when a new article is published).
Let’s begin by addressing these basic questions:
Why WordPress? Why can’t you just use another platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that the web content mostly sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anyone in the cybersphere or inform any other website that new content has recently been added.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to continually promote your website and your content to keep bringing in web traffic.
WordPress is different!
The WordPress CMS application provides many features that allow users to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you more traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of your automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site has been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can then start monitoring and analyzing your results and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Section 1
To read more, click on the link below:
This tutorial is part of an article series designed to help you learn how to grow your business online cost-effectively using a WordPress-driven website or blog and proven online marketing strategies.
Subscribe Using The Form Below And Get Notified When New Tutorials Get Published!
***
"Your training is the best in the world! It is simple, yet detailed, direct, understandable, memorable, and complete." Andrea Adams, FinancialJourney.org