WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials aimed at helping site owners learn how to grow their business online cost-effectively with a WordPress website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a regular stream of new web traffic to survive online.
Knowing how to drive more traffic to your website is essential to growing a business online successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting More Traffic To Their Web Sites?
If you type any of the phrases below into Google …
- “how to increase web traffic to my web site”
- “how do I drive more web traffic to my website for free”
- “need to drive web traffic”
- “cheapest ways to attract more website traffic using Reddit”
- “I need more website visitors”
… and you will find lists of pages providing information on strategies to help increase traffic to your site …
(There are lots of ways to drive more website visitors. This article series will help you set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are loads of courses and free sites that can teach you cost-effective methods to get more visitors to your site.
The problem is often more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows how many small businesses approach the process of generating traffic to their sites …
(This is how most web site owners approach the challenge of generating web traffic)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up spending a lot of your valuable time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and proper systems, web traffic generation can end up being a costly waste of time and money!)
Getting web traffic sustainably involves setting up a solid foundation online, putting systems in place, continually testing campaign variables, experimenting with different methods, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Driving Web Traffic?
Imagine if all you had to do to drive web traffic to your site was to regularly add content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are already doing this … and so can you!
In this article series, you will learn how to create an automated traffic system that will begin attracting targeted visitors to your site, simply by publishing new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Start testing other traffic strategies
(Getting a continuous stream of web traffic sustainably requires laying a solid foundation online and putting proper systems in place)
Right now, we’ll mostly be focusing on Step One. The purpose of this article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things to suit your budget
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply add content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress blog is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with various sites, specifically in areas like SEO, external site notification, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We have published many great articles on this site about why you should use the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress web site will help deliver targeted traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with platforms that create websites with “static” web pages. Essentially, what this means is that the web files simply sit inside your server waiting to be discovered. A static website doesn’t communicate with anything outside the platform; it doesn’t broadcast to anybody in the cybersphere or announce to any other website that new content has been published.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the web site owner has to continually keep promoting their site and its content to keep driving web traffic.
WordPress is different!
The WordPress platform provides many features that allow site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your new content to start generating you new web site traffic …
(With an expertly configured WordPress website, you simply post content and WordPress will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external tools, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can then begin measuring and analyzing your results and start gathering valuable information that will allow you to make better decisions as you expand to different traffic generation strategies.
This is the end of Section One
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This tutorial is part of a comprehensive series of tutorials designed to help small business owners learn how to grow their business with a WordPress-driven website or blog and proven web marketing methods.
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