WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online cost-effectively with a WordPress-driven website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to prosper online.
Finding effective methods to drive more visitors to your website is a requirement of building a successful digital presence. Driving visitors to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Do So Many Businesses Struggle To Attract Visitors To Their Websites?
Search for any of the phrases below in Google …
- “how to get traffic to my site”
- “how do I increase traffic to my web site”
- “top 25 places to get more website traffic”
- “learn how to increase website visitors using SEO”
- “get more prospects to my website for free”
… and you will find loads of information about different ways to help get more visitors to your site …
(There are loads of strategies to increase your website visitors. This article series will help you set up a simple system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of products and free information online that can teach you ways to get more visitors to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating website traffic …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the typical approach most businesses take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you already have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a winning strategy.
(Without a proper foundation and systems in place, online traffic generation can become a costly activity!)
Driving continuous web traffic sustainably involves setting up a solid foundation online, implementing systems, testing variables in your campaigns, experimenting with different advertising and promotional services, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Increasing Web Traffic?
Imagine owning a website where the only thing you had to do to drive new targeted traffic to your website was to regularly add quality content to your web site.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the elements set up to benefit from the automated traffic system described above … and so can you!
In our article series, you will learn what it takes to set up an automated traffic system that will begin delivering a stream of targeted visitors to your website, simply by publishing new content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic strategies
(To get sustainable traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling things when required
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just publish new content and your site does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it integrates with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever a new article gets published).
Let’s begin by answering a couple of basic questions:
What makes WordPress so special? Why can’t you just use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are built using platforms that create websites with “static” web pages. Essentially, what this means is that the web content simply sits inside a server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website when new content has been added.
Think about it … if with a traditional website, the content simply sits there passively waiting to be found, then the web site owner has to keep promoting their web presence and its content to keep driving new visitors.
WordPress is different!
The WordPress application provides several features that give you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your new content to start generating your business more web site traffic …
(With an expertly configured WordPress web site, you simply post content and WordPress will then do the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can also begin to measure and analyze incoming traffic and gather valuable data that will allow you to make smarter decisions when expanding to additional traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This article is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online using a WordPress-powered website and proven marketing methods that are easy and quick to implement.
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