WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online with a WordPress-driven website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new traffic to survive online.
Learning how to bring more traffic to your website is vital to running an online presence successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Bring Traffic To Their Web Sites?
Type any of the following phrases into Google …
- “drive more visitors to your web site”
- “attract web traffic to my website”
- “ideas to bring more web traffic”
- “ideas to drive web traffic using Reddit”
- “bring more targeted buyers to your website for free”
… and you will be immediately presented with lists of sites containing information about ways to help you increase your website visitors …
(There are loads of strategies to increase web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are thousands of products and free sites online that can teach you strategies to bring more visitors to your site.
The problem often has more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows how many small businesses approach the process of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is useful if you have great systems in place to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your time and money looking for a profitable method for attracting targeted traffic.
(Without a proper foundation and systems in place, traffic generation can become very costly!)
Getting consistent web traffic sustainably involves laying a solid foundation online, putting systems in place, testing campaign elements, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Getting Web Traffic?
Imagine owning a web site where all you had to do to deliver an ongoing stream of web traffic to your web site was to regularly add valuable content to your web site.
This is not fantasy or fiction … it’s a fact! Many website owners are already doing what we have just described … and you can too!
In this article series, you will learn what it takes to set up an automated traffic generation machine that can help begin driving new targeted traffic to your website, simply by publishing new content to your website on a consistent basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to start driving traffic and generating data
- Add other traffic methods
(Sustainable traffic generation involves setting up a solid foundation online and implementing systems)
At this point, we’re mostly concerned with Step One. The purpose of our article series is to provide an overview of how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up as you grow
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply post content and your website will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website is a site that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed when we publish a new article).
Let’s begin by answering some basic questions:
Why WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built with platforms that create websites with “static” web pages. Essentially, this means that your content typically sits inside the server waiting to be found. A static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other website when new content has been published.
Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the site owner has to actively promote their site and its content to maintain new web visitors coming.
WordPress is different!
WordPress comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your new content to start bringing your business more traffic …
(With an expertly configured WordPress web site, you simply post new content and WordPress then does the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external services, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to more web visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin tracking and understanding incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
Website Traffic Blueprint Part Two – Learn How To Drive More Website Traffic For Your Business
This tutorial is part of an article series designed to help you learn how to grow your business and drive traffic automatically with a WordPress-powered website and proven marketing methods that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)