WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help small business owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new web traffic to grow online.
Knowing how to drive traffic to your website is a requirement of running a business online successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive Visitors To Their Web Sites?
If you search for any of the following information in Google …
- “how to attract visitors to your site for free”
- “get visitors to my web site for free”
- “top 25 methods to attract visitors”
- “best ways to bring more visitors using paid ads”
- “free web site traffic”
… and you will immediately find tons of pages containing information about strategies to get more traffic to your site …
(There are lots of methods to drive more website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of products and free sites online that can teach you ways to get more traffic to your web site.
The problem is often more about businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows how many businesses approach the process of generating traffic to their sites …
(This is how many businesses approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
Outsourcing is fine if you have great systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a winning strategy.
(Without a solid foundation and the right systems, website traffic generation can be a costly activity!)
Getting more web traffic sustainably requires laying a solid foundation online, implementing systems, continually testing variables in your campaigns, experimenting with different methods, analyzing results, measuring ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Generate More Traffic?
Imagine if you owned a website where the only thing you had to do to deliver an ongoing stream of new targeted traffic to your web site was to publish content on a regular basis.
This is not fantasy … it’s a fact! Many website owners are currently doing what we’ve described above … and so can you!
In our Web Traffic Blueprint article series, you will discover how to create an automated traffic generation system that can instantly begin driving an ongoing stream of targeted traffic to your website, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start testing other traffic strategies
(Getting a regular stream of web traffic sustainably requires setting up a solid foundation online and putting the right systems in place)
At this stage, we’ll mostly be focusing on Step 1. The purpose of our article series is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just add new content and your site will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is different than a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a website that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, third-party site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can help create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when new information on this topic gets published).
Let’s begin by addressing these basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that your web site pages typically sit inside your server waiting to be found. The static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anyone in the cybersphere or announce to any other site when new content has recently been added to the site.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your website and your content to maintain new web traffic coming.
WordPress is different!
WordPress comes with default functionality that allows site owners to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your site does the rest, immediately notifying various online properties about your site to automatically start bringing you new web traffic …
(With an expertly configured WordPress web site, you simply add new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various third-party services, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin to track and understand your results and gather valuable data that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This article is part of an article series aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress website or blog and proven marketing strategies that are easy to implement.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now