WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business and drive traffic automatically using a WordPress-driven website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Discovering new methods to increase visitors to your website is one of the fundamental skills of running a business online successfully. Driving visitors to a website is also one of the most difficult challenges faced by almost all business owners.

Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Web Sites?

Search for any of the information below in Google …

• “attract more web traffic to my web site”
• “drive traffic to my web site”
• “ideas to bring traffic”
• “need to drive web traffic using paid ads”
• “I need more website visitors”

… and you will find thousands of pages offering you tips, tricks, and information about methods to help you drive more traffic to your website …

(There are loads of strategies to get more web traffic to your web site. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your web site. There are loads of courses and free information online that can teach you effective methods to get more visitors to your site.

The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The illustration below shows the approach most businesses take when it comes to generating traffic to their sites …

(This is how most small businesses approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As you will see in a moment, there is a smarter approach.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, you will probably end up spending a lot of valuable time and money looking for a profitable method.

(Without a solid foundation and proper systems, website traffic generation can end up becoming very costly!)

Sustainable traffic generation involves laying a solid foundation online, implementing systems, testing campaign elements, experimenting with different services, tracking results, comparing ROI across different traffic generation strategies, and so on.

Is There A Way To Automate The Process Of Increasing Traffic?

Imagine owning a web site where the only thing you had to do to automatically deliver an ongoing stream of targeted visitors to your business was to publish content on a regular basis.

This is not science fiction or fantasy … it’s a fact! In fact, many website owners are already enjoying the benefits of what we’ve described above … and you can too!

In our article series, we will show you how to set up an automated traffic system that can help begin to drive targeted visitors to your web site, simply by publishing content to your website on a consistent basis.

How To Set Up A System That Will Automatically Increase Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Add other traffic strategies and test

(Getting continuous web traffic sustainably requires setting up a solid foundation online and putting the right systems in place)

At this stage, we’re mostly concerned with Step 1. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling things only when it made sense to do so
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress website, you simply add new content and WordPress will do the rest, notifying other sites about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress web site.

An expertly configured WordPress website is a blog that is not only built using the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, external site notification, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Site?

We provide a number of detailed articles on this site about the benefits of choosing the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog can create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever we publish new information on this topic).

Let’s start by addressing a couple of basic questions:

Why does it have to be WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built with applications that create “static” websites. Essentially, what this means is that the web site pages mostly sit inside your server waiting to be found. By itself, the static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in cyberspace or notify any other site that new content has recently been added to your site.

Think about it … if with a traditional website, your content simply sits in a server passively waiting to be found, then you have to continually find ways of promoting your website and your content to keep bringing in new visitors.

WordPress is different!

The WordPress CMS software provides various features that let users set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start driving your business new website visitors …

(With an expertly configured WordPress site, you simply add content and your site does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of this automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress functionality with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site has been configured and integrated with various third-party services, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
• Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin monitoring and analyzing your results and start gathering valuable information that will allow you to make better decisions as you expand to new traffic generation methods.

This is the end of Section One

To continue reading, click on the link below:

Web Traffic Blueprint Part 2 – A Complete Guide To Generating More Website Traffic Automatically

This article is part of a comprehensive series of articles designed to help small business owners learn how to grow their business online cost-effectively with a WordPress website and proven web marketing strategies.

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