WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help site owners learn how to grow their business using a WordPress website and proven marketing methods that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need a regular stream of web traffic to survive online.
Finding new strategies to attract more visitors to your website is essential to running a successful web presence. Driving traffic to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Web Sites?
If you search for any of the information below in Google …
- “how to bring web traffic to your web site”
- “attract traffic to my web site for free”
- “ways to get web site traffic”
- “how to get website traffic using StumbleUpon”
- “bring more buyers to your website”
… and you will immediately find loads of tips, tricks, and information about different ways to help increase your website visitors …
(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are tons of courses and free sites that can show you effective strategies to get more visitors to your web site.
The problem is often more about businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The illustration below shows the approach many small businesses take when it comes to generating website traffic …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As we will show you in just a moment, there is a better way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities already. If not, all you will probably do is end up spending a lot of your valuable time and money searching for a winning strategy.
(Without a proper foundation and systems in place, web traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation requires laying a solid foundation online, implementing the right systems, continually testing variables in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Driving Web Traffic?
Imagine if all you had to do to deliver targeted traffic to your business was to regularly add great content to your website or blog.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners already have some or all of the requirements in place to benefit from the automated traffic system we have just described … and so can you!
In the Website Traffic Blueprint article series, you will learn what you need to do to set up an automated traffic machine that can instantly begin to deliver targeted visitors to your business, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Test other traffic strategies
(To get sustainable web traffic, you need to first set up the right systems)
At this point, we’re mostly concerned with Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just post content and WordPress will then do the rest, informing other sites about your content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress blog is a website or blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, third-party site notification, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about why you should choose the WordPress platform to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can help create an automated traffic generation system requires a number of articles, which is why we recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s begin by answering some basic questions:
Why does it have to be WordPress? Why not use another web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that your web pages simply sit inside your server waiting to be discovered. A static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anyone in the cybersphere or notify any other site that new content has been added.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to keep promoting their website and its content to maintain web visitors coming.
WordPress is different!
The WordPress platform provides several features that give site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your site then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start bringing your business more website traffic …
(With an expertly configured WordPress website, you simply publish new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to more web visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and understand your incoming traffic and start gathering valuable information that will allow you to make more intelligent and cost-effective decisions when using additional traffic generation strategies.
This is the end of Section 1
To read more, click here:
This tutorial is part of a comprehensive series of tutorials designed to help small business owners learn how to grow their business and drive traffic sustainably using a WordPress website or blog and proven online marketing methods.
Get Notified When New WordPress Tutorials Are Published – Subscribe To WPCompendium.org!
***
"I love the way your email series "Infinite Web Content Creation Training Series" is documented and presented. It is very absorbing and captivating. The links and tutorials are interesting and educational. This has motivated me to rewrite my content following the concepts I am learning from the email series." - Mani Raju, www.fortuneinewaste.com