WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials aimed at helping site owners learn how to grow their business and drive traffic organically using a WordPress website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of just about every business online.

Discovering cost-effective methods of getting traffic to your website is essential to growing a successful web presence. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Websites?

If you type any of the commonly-searched phrases below into Google …

• “how to attract more traffic to your website for free”
• “attract visitors to my web site for free”
• “how to drive more visitors”
• “learn how to get more visitors using Pinterest”
• “need more web visitors”

… and you will be presented with loads of information about strategies to increase your website visitors …

(There are lots of ways to get more website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your site. There are tons of tutorials and free sites that can teach you cost-effective strategies to bring more traffic to your site.

The problem often has more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The diagram below shows how most small businesses approach the process of generating web traffic …

(This is how many web site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.

As you will discover in just a moment, there is a better way.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.

There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a profitable traffic method.

(Without a proper foundation and systems in place, website traffic generation can be a costly waste of time and money!)

Getting a continuous stream of web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing campaign elements, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation methods, and so on.

Is There A Simpler, Automated Way To Drive More Traffic?

Imagine if all you had to do to deliver an ongoing stream of new targeted traffic to your business was to publish quality content consistently.

This is not science fiction or fantasy … it’s a fact! In fact, many website owners are currently already profiting with this automated traffic system … and you can too!

In the WordPress Traffic Blueprint article series, you will discover the process of setting up an automated traffic generation machine that can begin attracting an ongoing stream of web traffic to your site, simply by publishing regular content to your website.

How To Set Up A System That Will Automatically Drive More Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to start driving traffic and generating data
3. Add other traffic strategies

(Driving more web traffic sustainably requires laying a solid foundation online and implementing systems)

Right now, we’re mostly concerned with Step One. The aim of this article is to explain the process of setting up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in many different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress site.

An expertly configured WordPress web site is a blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Site?

We have published many detailed blog posts on this site about the benefits and advantages of choosing the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can be used to set up an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed whenever we publish new content on this topic).

Let’s start by addressing these basic questions:

Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many web sites are built with applications that create websites with “static” web pages. Essentially, this means that the digital content just sits inside your server waiting to be discovered. On its own, a static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anybody in the cybersphere or announce to any other website when new content has been published.

Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the website owner has to actively promote their website and its content to keep bringing in new visitors.

WordPress is different!

WordPress comes with default functionality that gives you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and your site will do the rest, instantly notifying search engines, social media and other online properties about your site to automatically bring your business new web site traffic …

(With an expertly configured WordPress site, you simply publish new content and your website will do the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the expert integration of your built-in WordPress features with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your site with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can also start measuring and analyzing incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation strategies.

This is the end of Section 1

To keep reading this article, click on the link below:

Web Site Traffic Blueprint Part Two – A Complete Guide To Growing Your Website Visitors Automatically

This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online and drive traffic organically with a WordPress-powered website or blog and proven marketing methods that are easy and quick to implement.

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