WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials designed to help business owners learn how to grow their business online using a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to grow online.
Learning how to generate more visitors to your website is essential to running an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Get Traffic To Their Web Sites?
Type any of the following searches into Google …
- “attract more web traffic to my web site for free”
- “how can I increase web traffic to my web site”
- “cheapest ways to get web traffic”
- “easiest ways to attract visitors using LinkedIn”
- “bring buyers to your web site for free”
… and you will be presented with lists of pages with information on ways to help increase your website visitors …
(There are loads of methods to drive more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your web site. There are tons of products and free information online that can show you effective strategies to drive more traffic to your website.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The diagram below shows the typical approach many businesses take when it comes to generating web traffic …
(This is how most web site owners approach the challenge of generating website traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will take care of the problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your time and money searching for a winning method to get targeted visitors.
(Without a proper foundation and the right systems in place, website traffic generation can be very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Generate More Website Traffic?
Imagine if all you had to do to automatically drive web traffic to your web site was to publish valuable content consistently.
This is not fantasy or fiction … it’s a fact! Many website owners are already doing this … and you can too!
In our article series, you will discover how to create an automated traffic generation machine that can help drive an ongoing stream of web traffic to your business, simply by publishing regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Add other traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing proper systems)
Right now, we’re mostly concerned with Step 1. The purpose of our article is to show you how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish content and WordPress does the rest, informing other sites about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a website that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress site will begin delivering an ongoing stream of targeted visitors to your business requires a number of articles, which is why we highly recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed whenever new information about this topic gets published).
Let’s begin by answering these basic questions:
Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are built on platforms that create websites with “static” web pages. Essentially, what this means is that the web site pages mostly sit inside a server waiting to be found. A static website doesn’t communicate with anyone else outside the application; it doesn’t broadcast to anyone in cyberspace or announce to any other site when new content has recently been published.
Think about it … if in a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to actively continue promoting your website and your content to maintain web traffic coming.
WordPress is different!
The WordPress application comes with default functionality that gives you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically bring you new web site traffic …
(With an expertly configured WordPress site, you just publish content and your website does the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we explain the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your WordPress site with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can start tracking and understanding the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to different traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
Web Site Traffic Blueprint Part 2 – How To Grow Your Web Traffic For Your Business Using WordPress
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably with a WordPress-powered website and proven web marketing strategies.
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