WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business online with a WordPress-powered website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Knowing how to bring more visitors to your website is vital to running a successful presence online. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Get Visitors To Their Web Sites?
If you type any of the following searches into Google …
- “bring traffic to my website”
- “attract traffic to my web site”
- “ideas to get website traffic”
- “ways to bring more traffic using Facebook”
- “drive visitors to your web site for free”
… and you will be immediately presented with loads of information on methods to help get more traffic to your web site …
(There are loads of ways to get more website visitors. This article series is designed to help you set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are loads of tutorials and free resources that can show you ways to increase traffic to your web site.
The problem is often more about businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating website traffic …
(This is how most small businesses approach the challenge of generating website traffic)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up wasting a lot of time and money searching for a profitable method.
(Without laying down a solid foundation and putting the right systems in place, web traffic generation can be a very costly activity!)
Getting a regular stream of web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different advertising and promotional strategies, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Getting Web Traffic?
Imagine if all you had to do to instantly drive web traffic to your business was to regularly publish quality content to your site.
This is not fantasy … it’s a fact! In fact, many website owners are already doing this … and you can too!
In our WordPress Traffic Blueprint article series, we will show you how to create an automated traffic generation system that will help attract a stream of targeted visitors to your site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to start driving traffic and generating data
- Add other traffic methods
(To generate sustainable traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply publish content and WordPress will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An expertly configured WordPress site is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, external site notification, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We provide a number of detailed articles on this site about the benefits and advantages of choosing WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website can instantly begin delivering an ongoing stream of targeted traffic to your business requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know whenever a new article gets published).
Let’s start by addressing a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built on platforms that create websites with “static” web pages. Essentially, this means that your web pages simply sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anybody in cyberspace or inform any other site when new content has been published.
Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the website owner has to actively promote their site and its content to keep driving web traffic.
WordPress is different!
WordPress comes with powerful built-in functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your site does the rest, immediately notifying search engines, social media and other online properties about your site to bring you more traffic …
(With an expertly configured WordPress web site, you just post new content and your website will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party tools, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend beginning with a content marketing strategy to build organic traffic. With the right systems in place, you can then start measuring and understanding your results and start gathering valuable data that will allow you to make better decisions when expanding to additional traffic generation strategies.
This is the end of Part 1
To continue reading this article, click on the link below:
Web Site Traffic Blueprint Part 2 – How To Create A Web Traffic-Getting Machine
This article is part of a comprehensive article series aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress-driven website and proven web marketing strategies.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)