WordPress Traffic Automation Guide
This article is part of a comprehensive article series aimed at helping you learn how to grow your business online and drive traffic sustainably using a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of web traffic to stay in business online.
Knowing how to increase visitors to your website is one of the fundamental skills of running a business online successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Websites?
If you search for any of the key phrases below in Google …
- “how to drive visitors to your web site for free”
- “drive visitors to my web site for free”
- “fastest ways to drive more web site visitors”
- “need to increase traffic using Reddit”
- “attract prospects to your web site”
… and you will find tons of sites offering you tips, tricks, and information about different strategies to help increase your website visitors …
(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive visitors to your website. There are thousands of tutorials and free information online that can teach you effective methods to drive more visitors to your site.
The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The picture below shows how many small businesses approach the challenge of generating website traffic …
(This is how many small businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up spending a lot of time and money searching for a profitable traffic-getting strategy.
(Without a solid foundation and the right systems, traffic generation can end up becoming a very costly activity!)
Driving more web traffic sustainably requires laying a solid foundation online, putting proper systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Drive More Web Visitors?
Imagine if all you had to do to automatically deliver targeted visitors to your website was to regularly publish content to your web site.
This is not science fiction … it’s a fact! In fact, many website owners are currently doing this … and so can you!
In our article series, you will discover how to create an automated traffic machine that will help begin to attract web traffic to your business, simply by adding content to your website on a regular basis.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Start adding other traffic strategies and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step One. The aim of this article series is to give you an overview of how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things as you grow
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just publish new content and WordPress does the rest, notifying the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress web site will begin attracting new targeted traffic to your business requires a number of article installments, which is why we recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when we publish new content about this topic).
Let’s begin by addressing a couple of basic questions:
Why does it have to be WordPress? Why can’t you use another platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that your content mostly sits inside the server waiting to be discovered. By itself, a static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website that new content has recently been added.
Think about it … if in a static website, all of your content just sits in a server passively waiting to be found, then you have to actively continue promoting your site and your content to maintain new web traffic coming.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your website will then do the rest, immediately notifying search engines, social media and other online properties about your new content to generate your business new web traffic …
(With an expertly configured WordPress web site, you just add new content and WordPress will do the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various third-party services, you then begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic organically. With the right systems in place, you can then begin monitoring and analyzing your results and gather valuable data that will allow you to make better decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To keep reading, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business and drive traffic sustainably with a WordPress-powered website or blog and proven marketing methods that are easy to implement.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group