WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles and tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning how to bring new visitors to your website is a requirement of running an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting Traffic To Their Websites?
Search for any of the key phrases below in Google …
- “how to drive web traffic to my site”
- “bring more web traffic to my web site for free”
- “best 5 ways to attract visitors”
- “best way to increase traffic using podcasts”
- “need more website visitors”
… and you will find an overwhelming number of sites that contain tips, tricks, and information on different strategies to help you get more traffic to your web site …
(There are loads of strategies to get more website visitors. This article series is designed to help you set up a system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are loads of products and free resources online that can show you methods to increase visitors to your site.
The problem is often more to do with businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many businesses typically approach the process of generating website traffic …
(This is how most web site owners approach the challenge of generating website traffic)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you already have systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable method that can consistently deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can end up becoming a costly activity!)
Increasing web traffic sustainably involves setting up a solid foundation online, putting systems in place, testing elements in your campaigns, experimenting with different services, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Simpler, Automated Way To Drive Traffic?
Imagine if all you had to do to instantly deliver targeted traffic to your site was to regularly publish valuable content to your web site.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are currently already enjoying the benefits of what we’ve described above … and you can too!
In the WordPress Traffic Blueprint article series, you will discover how to create an automated traffic machine that will help begin to drive web traffic to your website, simply by publishing content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Start adding other traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and implementing the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to help you set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you simply post new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An expertly configured WordPress web site is a blog that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of choosing WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when new information about this topic is published).
Let’s start by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built using platforms that create “static” websites. Essentially, what this means is that the website content mostly sits inside your server waiting to be found. By itself, the static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in cyberspace or notify any other site that new content has recently been published.
Think about it … if in a traditional website, your content simply sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to continue driving web traffic.
WordPress is different!
WordPress provides a number of features that give site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress will then do the rest, instantly notifying various online properties about your site to generate your business more web site visitors …
(With an expertly configured WordPress site, you simply post content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your built-in WordPress features with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external services, you then begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content publishing strategy to build sustainable traffic. With the right systems in place, you can also begin monitoring and understanding the traffic generated as a result and start gathering valuable information that will allow you to make better decisions as you expand to different traffic generation methods.
This is the end of Part One
To read the rest of this article, click on the link below:
Website Traffic Blueprint Part 2 – A Complete Guide To Driving More Web Visitors Automatically
This tutorial is part of a comprehensive article series aimed at helping business owners learn how to grow their business online with a WordPress-powered website and proven marketing strategies that are easy to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)