WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles aimed at helping small business owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of web traffic to stay in business online.

Learning effective ways of driving more visitors to your website is essential to building an online presence successfully. Increasing visitors to a web site is also one of the most difficult challenges faced by almost every web site owner.

Why Do So Many Small Businesses Struggle To Get More Visitors To Their Web Sites?

Type any of the phrases below into Google …

• “how to get web traffic to your website”
• “how do I get web traffic to my website for free”
• “need to increase traffic”
• “cheapest ways to attract more web site traffic using YouTube”
• “need more web visitors”

… and you will be presented with an overwhelming number of sites containing tips, tricks, and information about different strategies to help you get more visitors to your website …

(There are many methods to drive more website visitors. In this article series you will learn how to set up a system to benefit from all these traffic generation methods!)

There is clearly no shortage of ways to drive more traffic to your website. There are loads of products and free information online that can show you strategies to drive more traffic to your website.

The problem often has more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.

The diagram below shows the typical approach most small businesses take when it comes to generating traffic to their sites …

(This is how most web site owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to the site.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.

Outsourcing is useful if you have systems set up to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of valuable time and money looking for a winning strategy.

(Without laying down a solid foundation and putting the right systems, online traffic generation can become a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, implementing systems, continually testing campaign variables, experimenting with different advertising and promotional methods, tracking results, comparing ROI across different traffic generation strategies, and so on.

Is There A Simpler, Automated Way To Generate Website Visitors?

Imagine owning a website where the only thing you had to do to deliver targeted visitors to your business was to publish content consistently.

This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and so can you!

In the Web Site Traffic Blueprint article series, we explain the process of setting up an automated traffic generation machine that will help deliver a stream of targeted traffic to your web site, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Website

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating data
3. Add new traffic methods and test

(Getting consistent web traffic sustainably involves setting up a solid foundation online and implementing systems)

Right now, we’ll mostly be focusing on Step One. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically get your web pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you simply post content and WordPress will do the rest, notifying the world about your content and bringing you back web traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website or blog.

An expertly configured WordPress site is a website that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, external site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Web Site?

We have published many great blog posts on this site about the benefits of using the WordPress platform to grow your business online.

Understanding how and why an “expertly configured” WordPress website or blog can be used to create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish a new article).

Let’s begin by answering some basic questions:

What makes WordPress so special? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built with applications that create “static” websites. Essentially, this means that the content typically sits inside the server waiting to be found. The static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in cyberspace or notify any other website that new content has recently been added.

Think about it … if in a traditional website, your content just sits there passively waiting to be found, then you have to continually promote your website and your content to keep bringing in new visitors.

WordPress is different!

WordPress provides a number of features that give you the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your new content to start generating you new website visitors …

(With an expertly configured WordPress site, you simply add content and WordPress will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your built-in WordPress features with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various external sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
• Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can then start tracking and analyzing incoming traffic and gather valuable information that will allow you to make more intelligent and cost-effective decisions when expanding to other traffic generation methods.

This is the end of Part One

To read more, click here:

Web Traffic Blueprint Part 2 – How To Turn Your WordPress Site Into An Automated Traffic Machine

This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business with a WordPress website or blog and proven marketing strategies that are easy to implement.

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