WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping business owners learn how to grow their business using a WordPress-driven website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Knowing how to drive new visitors to your website is vital to running a business online successfully. Driving visitors to a website is also one of the greatest challenges faced by most business owners.
Why Do So Many Small Businesses Have Difficulty Driving More Traffic To Their Web Sites?
If you search for any of the following information in Google …
- “how to bring traffic to your web site”
- “how do I get traffic to my web site for free”
- “learn to bring more web traffic”
- “ideas to bring more website traffic using solo ads”
- “I need website visitors”
… and you will find an overwhelming number of sites offering you tips, tricks, and information about different methods to help you drive more website visitors …
(There are many ways to drive more web traffic to your web site. This article series is designed to help you set up a system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive more visitors to your website. There are tons of courses and free sites that can show you effective strategies to drive more visitors to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you have systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up investing a lot of time and money searching for a winning strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems, online traffic generation can end up being a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting systems in place, continually testing campaign elements, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Get More Web Visitors?
Imagine owning a web site where the only thing you had to do to deliver targeted visitors to your business was to regularly add content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are enjoying the benefits of this automated traffic system … and you can too!
In the Web Traffic Blueprint article series, we will show you what it takes to set up an automated traffic generation system that will attract web traffic to your site, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Add new traffic strategies
(To get sustainable traffic, you need to first set up the right systems)
At this point, we’re mostly concerned with Step 1. The purpose of this article is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress site, you just add content and your website does the rest, informing other sites about your new content and bringing you back traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like SEO, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can help create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when new information about this topic gets published).
Let’s begin by addressing these basic questions:
Why does it need to be WordPress? Why can’t you just use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many sites are built using platforms that create “static” websites. Essentially, this means that the website content just sits inside your server waiting to be found. A static website doesn’t communicate with anyone else outside the application; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has been published to the website.
Think about it … if with a traditional website, the content simply sits there passively waiting to be found, then the business owner has to actively promote their website and its content to maintain new web traffic coming.
WordPress is different!
WordPress comes with default functionality that lets users set up, configure and build an automated “online traffic generation” machine, where all you then have to do is publish content and your website then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start driving you more web site visitors …
(With an expertly configured WordPress web site, you simply post content and WordPress will then do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated website traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your site’s built-in functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can start to monitor and analyze incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section One
To read more, click here:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online with a WordPress-driven website or blog and proven online marketing strategies.
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