WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic organically using a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of new traffic to survive online.
Learning how to drive new traffic to your website is a requirement of building a business online successfully. Increasing traffic to a website is also one of the biggest challenges faced by almost every website owner.
Why Do So Many Small Businesses Have Difficulty Attracting Traffic To Their Websites?
Type in any of the searches below into Google …
- “drive more traffic to my web site”
- “how do I increase more traffic to my website”
- “top 100 places to attract web visitors”
- “learn how to bring more web site visitors using StumbleUpon”
- “attract more visitors to your website”
… and you will find an overwhelming number of sites that provide information about different ways to help you drive more traffic to your site …
(There are loads of strategies to get more website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your site. There are loads of tutorials and free resources that can teach you cost-effective strategies to increase traffic to your site.
The problem is often more about businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows the approach most businesses take when it comes to generating web traffic …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to your site.
As we will show you in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a winning traffic method.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can end up being a very costly activity!)
Driving continuous web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different services, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Increasing Web Visitors?
Imagine if you owned a website where the only thing you had to do to drive web traffic to your website was to publish content on a regular basis.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing this … and you can too!
In the Web Traffic Blueprint article series, you will discover how to create an automated traffic generation machine that can help begin to drive targeted visitors to your website, simply by publishing content on a regular basis to your website.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Add other traffic methods
(Getting more web traffic sustainably involves laying a solid foundation online and putting the right systems in place)
At this stage, we’re mostly concerned with Step 1. The aim of our article is to give you an overview of how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply publish content and WordPress will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress web site.
An expertly configured WordPress blog is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress blog will begin delivering targeted visitors to your business requires a number of articles, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed when we publish a new article).
Let’s start by answering these basic questions:
Why does it have to be WordPress? Why not use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many web sites are built with platforms that create “static” websites. Essentially, what this means is that the content just sits inside your server waiting to be found. The static website doesn’t communicate with anyone outside its platform; it doesn’t send out signals to anyone in cyberspace or notify any other site that new content has recently been added.
Think about it … if in a static website, all of your content simply sits in a server passively waiting to be found, then you have to constantly promote your web presence and your content to maintain new web traffic coming.
WordPress is different!
The WordPress application comes with default functionality that gives site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your site does the rest, instantly notifying various online properties about your new content to start bringing your business new web site visitors …
(With an expertly configured WordPress web site, you simply publish new content and your website does the rest, notifying the world about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your site with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external services, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can also begin to monitor and analyze incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using new traffic generation methods.
This is the end of Part 1
To continue reading this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help site owners learn how to grow their business online using a WordPress-driven website or blog and proven web marketing strategies.
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