WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress website and proven marketing methods that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning how to generate new traffic to your website is one of the fundamental skills of growing a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Drive More Traffic To Their Web Sites?
Type any of the following searches into Google …
- “bring web traffic to your site for free”
- “how can I drive more web traffic to my web site”
- “best 100 places to drive more visitors”
- “need to bring visitors using Facebook”
- “need more web visitors”
… and you will immediately find lists of sites providing information on different ways to get more website visitors …
(There are many methods to increase your website visitors. This article series is designed to help you set up a system to take advantage of most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are thousands of products and free information that can show you methods to drive more visitors to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The diagram below shows how most small businesses typically approach the process of generating web traffic …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of time and money looking for a positive ROI strategy.
(Without laying down a solid foundation and putting proper systems, website traffic generation can end up being a costly activity!)
Getting a regular stream of web traffic sustainably requires setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different methods, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Getting Website Visitors?
Imagine if you owned a website where the only thing you had to do to drive web traffic to your site was to publish content on a regular basis.
This is not fantasy … it’s a fact! In fact, many website owners are currently enjoying the benefits of this automated traffic system … and so can you!
In our article series, you will learn how to set up an automated traffic generation system that can instantly begin attracting a stream of targeted traffic to your website, simply by publishing regular content to your site.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic strategies
(To get sustainable web traffic, you need to first put in the right systems)
At this point, we’ll mostly be focusing on Step 1. The aim of this article series is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling up to suit your budget
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just publish content and WordPress then does the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of detailed articles on this site about why you should choose the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress web site can help drive web traffic to your business requires a number of articles, which is why we recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever we publish a new article).
Let’s start by answering some basic questions:
Why does it have to be WordPress? Why not use another platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on platforms that create websites with “static” web pages. Essentially, this means that the website pages typically sit inside a server waiting to be discovered. A static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other website when new content has been published.
Think about it … if in a static website, the content just sits in a server passively waiting to be found, then the website owner has to continually promote their site and its content to keep driving new visitors.
WordPress is different!
The WordPress platform provides a number of features that give users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, immediately notifying various online properties about your site to start driving you new website traffic …
(With an expertly configured WordPress website, you just add content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the expert integration of your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party sites, you simply begin to publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can start monitoring and analyzing incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using different traffic generation strategies.
This is the end of Section 1
To continue reading this article, click on the link below:
This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress website and proven online marketing strategies.
Get Notified When New Tutorials Get Published – Subscribe To Our Site!
***
"I am beyond impressed with what you have put together. I can tell that you put a ton of hard work into building what you have. You have the absolute best content on WordPress I have ever seen!" - Robert T. Jillie