WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively with a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning cost-effective ways to increase visitors to your website is essential to running an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Attract More Visitors To Their Websites?
Type in any of the commonly-searched phrases below into Google …
- “how to increase more visitors to my site”
- “how can I get web traffic to my website for free”
- “best 50 resources to drive more web traffic”
- “how to bring traffic using podcasts”
- “drive more targeted buyers to my web site”
… and you will be presented with loads of tips, tricks, and information about strategies to increase your website visitors …
(There are many strategies to get more web traffic to your website. This article series is designed to help you set up a system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your website. There are loads of tutorials and free resources that can show you cost-effective ways to get more traffic to your website.
The problem is often more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating web traffic …
(This is how many web site owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities already. If not, you will probably end up wasting a lot of valuable time and money searching for a profitable method that can consistently deliver you a positive ROI.
(Without a proper foundation and the right systems in place, web traffic generation can become a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation solutions, etc.
Is There A Simple, Automated Way To Grow Web Traffic?
Imagine if all you had to do to attract web traffic to your website was to publish great content on a regular basis.
This is not fantasy … it’s a fact! Many website owners already have some or all of the basic components set up to benefit from the automated traffic system described above … and you can too!
In the Website Traffic Blueprint article series, we will show you the process of setting up an automated traffic generation system that will begin to attract new visitors to your site, simply by adding content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Start adding other traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step One. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you just publish content and your website will then do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We provide a number of excellent blog posts on this site about using WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can create an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when we publish new content on this topic).
Let’s start by addressing some basic questions:
What makes WordPress so special? Why can’t you just use another platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built with applications that create “static” websites. Essentially, this means that your website pages simply sit inside a server waiting to be found. A static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site that new content has recently been added to the site.
Think about it … if in a traditional website, all of the content just sits there passively waiting to be found, then the website owner has to constantly promote their web presence and its content to keep bringing in web traffic.
WordPress is different!
The WordPress CMS software provides various features that give site owners the ability to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress does the rest, instantly notifying various online properties about your new content to start generating your business new web site visitors …
(With an expertly configured WordPress web site, you just add new content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your WordPress site with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party sites, you simply begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to more visitors.
- Optimize – We recommend beginning with a content-based strategy to build organic traffic. With the right systems in place, you can also start to track and understand incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to additional traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of an tutorial series aimed at helping you learn how to grow your business with a WordPress-driven website or blog and proven online marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now