WordPress Traffic Automation Guide
This article is part of an article series designed to help site owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to attract new visitors to your website is essential to building a successful business online. Driving traffic to a web site is also one of the biggest challenges faced by almost all business owners.
Why Do So Many Small Businesses Struggle To Get More Visitors To Their Web Sites?
Type any of the commonly-searched phrases below into Google …
- “how to attract visitors to your web site”
- “attract visitors to my web site for free”
- “ways to drive more traffic”
- “ways to get more visitors using paid advertising”
- “I need more web site traffic”
… and you will be immediately presented with loads of tips, tricks, and information about ways to get more visitors to your web site …
(There are many strategies to drive more web traffic to your web site. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are tons of products and free sites that can teach you strategies to increase traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The diagram below shows the approach most small businesses take when it comes to generating website traffic …
(This is how many businesses approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to the site.
As we will show you in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up spending a lot of your time and money looking for a profitable method of generating targeted website traffic.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can end up being very costly!)
Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, testing campaign variables, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine owning a website where all you had to do to deliver new targeted traffic to your web site was to publish content consistently.
This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements in place to profit from the automated traffic system described above … and so can you!
In this article series, you will discover how to create an automated traffic generation system that will begin to drive targeted visitors to your business, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add other traffic methods
(To generate sustainable web traffic, you need to first set up the right systems)
At this stage, we’ll mostly be focusing on Step One. The aim of our article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting simple and scaling up to suit your budget
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply add content and your site does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress site.
An expertly configured WordPress blog is a site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with other services, specifically in areas like SEO, third-party site notification, and analytics.
Why Use An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding how and why an “expertly configured” WordPress website will help drive targeted traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know when a new article gets published).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? Why can’t you use some other web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built on platforms that create “static” websites. Essentially, what this means is that your web pages mostly sit inside your server waiting to be found. By itself, a static website doesn’t communicate with anything else outside its platform; it doesn’t send out signals to anybody in cyberspace or inform any other website when new content has been added.
Think about it … if in a static website, the content just sits there passively waiting to be found, then the business owner has to continually be promoting their web presence and its content to keep driving new visitors.
WordPress is different!
WordPress provides many features that let users set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and your website then does the rest, immediately notifying search engines, social media and other online properties about your new content to start bringing you new web traffic …
(With an expertly configured WordPress site, you simply post content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of your automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also an integration of your site’s built-in functionality with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party services, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can also begin to monitor and analyze the traffic generated as a result and gather valuable data that will allow you to make intelligent and cost-effective decisions when using different traffic generation methods.
This is the end of Section 1
To read more, click here:
This article is part of an tutorial series designed to help you learn how to grow your business online inexpensively with a WordPress-driven website and proven online marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum