WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively using a WordPress-driven website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Learning how to bring visitors to your website is a requirement of running a successful business presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Websites?
Type in any of the searches below into Google …
- “bring traffic to my web site for free”
- “how can I bring visitors to my website”
- “cheapest way to drive more website traffic”
- “ways to attract more website visitors using Reddit”
- “get traffic to my website”
… and you will be presented with loads of information about strategies to increase traffic to your site …
(There are lots of strategies to get more website visitors. This article series will help you set up a simple system to benefit from all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your website. There are loads of courses and free sites online that can teach you effective ways to get more visitors to your site.
The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The diagram below shows how most businesses typically approach the challenge of generating web traffic …
(This is how many site owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your site.
As you will discover in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of your valuable time and money looking for a winning strategy that can deliver you a positive ROI.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation requires laying a solid foundation online, implementing proper systems, testing elements in your campaigns, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Driving More Traffic?
Imagine if all you had to do to instantly deliver web traffic to your business was to publish quality content consistently.
This is not fantasy … it’s a fact! Many website owners are already doing this … and so can you!
In the Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation machine that will deliver an ongoing stream of new targeted traffic to your website, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(Sustainable traffic generation involves setting up a solid foundation online and implementing proper systems)
At this point, we’re mostly concerned with Step One. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply post new content and your site does the rest, notifying the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.
An ”expertly configured” WordPress site is a website that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, 3rd-party site notification, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know when a new article gets published).
Let’s start by addressing some basic questions:
Why WordPress? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built with platforms that create “static” websites. Essentially, this means that the website pages simply sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has recently been published.
Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the web site owner has to continually be promoting their web presence and its content to maintain new web visitors coming.
WordPress is different!
The WordPress platform comes with default functionality that lets site owners set up, configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your website will then do the rest, immediately notifying search engines, social media and other online properties about your new content to bring your business more website visitors …
(With an expertly configured WordPress website, you just publish content and your site will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an expert integration of your built-in WordPress features with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external services, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can start measuring and analyzing your incoming traffic and start gathering valuable information that will allow you to make better decisions when expanding to other traffic generation methods.
This is the end of Section 1
To keep reading about this topic, click on the link below:
This article is part of an article series aimed at helping you learn how to grow your business online using a WordPress-driven website and proven web marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum