WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping you learn how to grow your business and drive traffic automatically with a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every single business online.
Finding sustainable ways to drive more visitors to your website is a requirement of building an online presence successfully. Increasing traffic to a web site is also one of the greatest challenges faced by many web site owners.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “attract more traffic to my site for free”
- “how can I attract traffic to my web site for free”
- “top 100 resources to increase traffic”
- “fastest way to get more web visitors using Facebook”
- “drive people to my web site for free”
… and you will be presented with lists of pages providing tips, tricks, and information on methods to help drive more traffic to your website …
(There are loads of methods to drive more web traffic to your website. This article series will show you how to set up a simple system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of courses and free sites that can show you effective ways to bring more traffic to your site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The picture below shows the approach many small businesses take when it comes to generating website traffic …
(This is how most businesses approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns. If not, you will probably end up spending a lot of your valuable time and money looking for a positive ROI traffic-getting method.
(Without a solid foundation and the right systems in place, website traffic generation can become a costly waste of time and money!)
Driving web traffic sustainably involves setting up a solid foundation online, implementing proper systems, continually testing campaign variables, experimenting with different services, analyzing results, measuring ROI across different traffic generation solutions, etc.
Is There A Simpler, Automated Way To Generate Website Traffic?
Imagine owning a website where all you had to do to deliver an ongoing stream of web traffic to your web site was to regularly publish great content to your site.
This is not fantasy or science fiction … it’s a fact! Many website owners are currently doing this … and you can too!
In the Web Site Traffic Blueprint article series, you will learn what you need to do to set up an automated traffic generation system that can help begin delivering targeted visitors to your business, simply by adding new content on a regular basis to your website.
How To Set Up A System That Will Automatically Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add other traffic methods and test
(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)
Right now, we’re mostly concerned with Step One. The purpose of our article is to help you understand how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you simply publish content and your website will then do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website or blog is a website that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with various services, specifically in areas like search engine optimization, external site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.
Understanding how an “expertly configured” WordPress site can create an automated traffic system requires a number of article installments, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when we publish a new article).
Let’s begin by addressing some basic questions:
What makes WordPress so special? Why can’t you just use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built with applications that create “static” websites. Essentially, what this means is that your web files just sit inside your server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anyone in the cybersphere or inform any other site that new content has recently been added.
Think about it … if in a static website, all of your content simply sits there passively waiting to be found, then you have to constantly promote your web presence and your content to keep driving web traffic.
WordPress is different!
The WordPress application comes with default functionality that gives you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your website then does the rest, instantly notifying search engines, social media and other online properties about your new content to generate your business more website traffic …
(With an expertly configured WordPress website, you just add content and WordPress then does the rest, notifying other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content publishing strategy to build organic traffic. With the right systems in place, you can begin tracking and analyzing the traffic generated as a result and gather valuable data that will allow you to make better decisions when using additional traffic generation methods.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven web marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now