WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles aimed at helping business owners learn how to grow their business with a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every single business online.

Learning how to attract new visitors to your website is a requirement of running a successful digital presence. Getting visitors to a web site is also one of the greatest challenges faced by almost all web site owners.

Why Do So Many Small Businesses Struggle To Get More Traffic To Their Websites?

Type any of the commonly-searched phrases below into Google …

• “how to get more web traffic to your site”
• “get more visitors to my website”
• “how to get more website traffic”
• “ideas to increase more web visitors using podcasts”
• “I need more free web site traffic”

… and you will find thousands of pages containing tips, tricks, and information about different ways to help drive more website visitors …

(There are many methods to get more web traffic to your web site. This article series is designed to help you set up a simple system to benefit from most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your site. There are loads of courses and free sites online that can show you effective strategies to increase traffic to your web site.

The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The diagram below shows how most businesses typically approach the challenge of generating traffic to their sites …

(This is how many web site owners approach traffic generation)

Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As you will discover in just a moment, there is a smarter way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address the problem.

There is nothing wrong with outsourcing if you already have great systems in place to manage and process information about your traffic generation campaigns. If not, you will probably end up wasting a lot of time and money looking for a winning traffic method.

(Without a solid foundation and proper systems in place, website traffic generation can end up being very costly!)

Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, continually testing elements in your campaigns, experimenting with different services, analyzing results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Simpler, Automated Way To Generate More Website Visitors?

Imagine if you owned a web site where all you had to do to deliver targeted traffic to your business was to publish content on a regular basis.

This is not fantasy or science fiction … it’s a fact! Many website owners already have some or all of the basic components in place to benefit from the automated traffic system described above … and so can you!

In this article series, you will learn the process of setting up an automated traffic generation system that will help begin delivering targeted visitors to your web site, simply by publishing new content on a consistent basis to your website.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for creating sustainable web traffic
2. Add web content on a regular basis to start bringing visitors and generating traffic data
3. Add new traffic methods

(Sustainable traffic generation involves setting up a solid foundation online and implementing the right systems)

Right now, we’re mostly concerned with Step One. The purpose of this article series is to show you how to set up a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money in many different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress web site, you simply post new content and your website does the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with various services, specifically in areas like SEO, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Site?

We write extensively on this site about using WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can instantly begin delivering web traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when a new article gets published).

Let’s start by answering these basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many sites are traditionally built on platforms that create websites with “static” web pages. Essentially, this means that your website pages simply sit inside a server waiting to be discovered. A static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anyone in cyberspace or inform any other site that new content has been added.

Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to continually keep promoting your website and your content to keep bringing in new visitors.

WordPress is different!

WordPress provides a number of features that allow users to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, immediately notifying various online properties about your new content to generate your business more web traffic …

(With an expertly configured WordPress site, you simply publish new content and your website does the rest, notifying other sites about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we break down the components of this automated traffic machine:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can then begin to measure and analyze incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to other traffic generation methods.

This is the end of Part 1

To read the rest of this article, click here:

Web Site Traffic Blueprint Part 2 – Learn How To Create An Automated Traffic-Getting Machine

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business and drive traffic automatically with a WordPress-driven website or blog and proven marketing strategies that are easy to implement.

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