WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials aimed at helping you learn how to grow your business online cost-effectively using a WordPress website or blog and proven marketing strategies that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Most businesses need traffic to stay in business online.

Learning how to bring visitors to your website is one of the fundamental skills of running an online presence successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Drive Visitors To Their Websites?

If you type any of the following phrases into Google …

• “how to bring web traffic to your web site for free”
• “bring web traffic to my website for free”
• “learn to get more web site visitors”
• “how to get visitors using forum ads”
• “I need more web visitors”

… and you will be immediately presented with thousands of pages that contain information on methods to help you drive more website visitors …

(There are lots of strategies to increase web traffic to your website. This article series will help you set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your website. There are loads of tutorials and free sites online that can show you effective ways to drive more traffic to your web site.

The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows how many small businesses approach the challenge of generating web traffic …

(This is how most businesses approach the challenge of generating website traffic)

Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a smarter approach.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.

Outsourcing is great if you have great systems set up to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of valuable time and money looking for a winning strategy.

(Without a proper foundation and the right systems in place, website traffic generation can be very costly!)

Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Increasing Website Visitors?

Imagine if all you had to do to drive targeted traffic to your website was to publish quality content consistently.

This is not science fiction … it’s a fact! As a matter of fact, many website owners already have some or all of the prerequisites set up to profit from the automated traffic system we have just described … and so can you!

In our article series, you will learn how to create an automated traffic system that can deliver a stream of targeted visitors to your business, simply by publishing regular content to your site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Add new traffic strategies and test

(Sustainable traffic generation requires laying a solid foundation online and implementing proper systems)

Right now, we’ll mostly be focusing on Step 1. The purpose of this article is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling things intelligently
• Automatically get your web pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply publish new content and WordPress will then do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.

An ”expertly configured” WordPress website is a site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other services, specifically in areas like SEO, external site syndication, and analytics.

Why Do I Need An Expertly Configured WordPress Web Site?

We write extensively on this site about the benefits of using WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress website or blog can be used to create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish a new article).

Let’s begin by addressing a couple of basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are traditionally built on platforms that create “static” websites. Essentially, what this means is that your content pages just sit inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site when new content has recently been published to your site.

Think about it … if in a static website, your content just sits there passively waiting to be found, then you have to continually promote your web presence and your content to keep bringing in web traffic.

WordPress is different!

The WordPress CMS software provides a number of features that allow site owners to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your new content to bring you more website visitors …

(With an expertly configured WordPress website, you just add content and your website will do the rest, notifying other sites about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we go over the components of this automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your site with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site has been configured and integrated with various external sites, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can also start measuring and analyzing the traffic generated as a result and gather valuable information that will allow you to make intelligent and cost-effective decisions when expanding to new traffic generation strategies.

This is the end of Section One

To read more, click on the link below:

Web Traffic Blueprint Part Two – Learn How To Create A Web Traffic Generation Machine

This article is part of a comprehensive series of articles designed to help you learn how to grow your business online inexpensively and drive traffic organically using a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.

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