WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping you learn how to grow your business online with a WordPress website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every business online.
Discovering new strategies of attracting more traffic to your website is a requirement of growing a business online successfully. Getting visitors to a website is also one of the greatest challenges faced by many web site owners.
Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to bring web traffic to your web site”
- “attract more visitors to my web site for free”
- “learn to attract web traffic”
- “how to drive more web site visitors using forum ads”
- “bring more buyers to your website”
… and you will be immediately presented with lists of sites that provide information on strategies to help you get more traffic to your web site …
(There are many methods to get more website visitors. This article series will help you set up a simple system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your web site. There are thousands of tutorials and free resources online that can teach you how to bring more visitors to your website.
The problem is often more about businesses not investing enough time into learning how to generate web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows the approach most businesses take when it comes to generating web traffic …
(This is how most web site owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your site.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will take care of this problem.
Outsourcing is great if you already have great systems set up to manage your traffic generation activities. If not, you will probably end up spending a lot of your time and money searching for a profitable traffic-getting strategy.
(Without a proper foundation and systems in place, web traffic generation can end up becoming a costly activity!)
Sustainable traffic generation involves setting up a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Get More Website Visitors?
Imagine if all you had to do to deliver an ongoing stream of targeted traffic to your website was to regularly add content to your site.
This is not science fiction … it’s a fact! In fact, many website owners are already doing what we have just described … and you can too!
In the WordPress Traffic Blueprint article series, we explain the process of setting up an automated traffic machine that can help begin attracting an ongoing stream of targeted traffic to your web site, simply by adding regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add other traffic methods and test
(To generate sustainable web traffic, you need to first put in the right systems)
At this point, we’ll mostly be focusing on Step One. The purpose of this article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you just publish new content and your website does the rest, notifying the world about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress website is a website that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We have published many great articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress website can be used to create an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s start by addressing these basic questions:
Why use WordPress to set up an automated traffic generation system? Why can’t you just use some other web platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many web sites are traditionally built with platforms that create “static” websites. Essentially, what this means is that the web site pages just sit inside the server waiting to be discovered. On its own, the static website doesn’t communicate with anything outside the application; it doesn’t send out signals to anybody in the cybersphere or announce to any other site that new content has recently been published in your website.
Think about it … if in a static website, the content simply sits there passively waiting to be found, then the website owner has to continually keep promoting their website and its content to continue bringing in web traffic.
WordPress is different!
WordPress comes with default functionality that gives site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress will do the rest, instantly notifying search engines, social media and other online properties about your new content to automatically generate your business new website traffic …
(With an expertly configured WordPress site, you just post content and WordPress then does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the expert integration of your site with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various external services, you simply begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend starting with a content-focused strategy to build organic traffic. With the right systems in place, you can start tracking and analyzing your incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions as you expand to different traffic generation methods.
This is the end of Section One
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of tutorials designed to help you learn how to grow your business online using a WordPress-driven website or blog and proven web marketing methods.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)