WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of new traffic to grow online.
Learning cost-effective strategies to drive more traffic to your website is essential to running an online presence successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Websites?
If you type any of the following phrases into Google …
- “bring traffic to my site for free”
- “how can I get more web traffic to my website for free”
- “need to attract visitors”
- “cheapest way to increase traffic using videos”
- “free web visitors”
… and you will find loads of information on ways to increase traffic to your site …
(There are lots of methods to increase web traffic to your web site. This article series is designed to help you set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of tutorials and free sites that can show you methods to get more traffic to your site.
The problem often has more to do with business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows how most small businesses approach the challenge of generating traffic to their sites …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.
Outsourcing is fine if you already have the systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a profitable traffic-getting method.
(Without a proper foundation and the right systems in place, web traffic generation can be very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing the right systems, continually testing campaign variables, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Get Traffic?
Imagine owning a web site where the only thing you had to do to automatically deliver an ongoing stream of targeted traffic to your business was to publish quality content on a regular basis.
This is not fantasy or science fiction … it’s a fact! As a matter of fact, many website owners are enjoying the benefits of what we have just described … and so can you!
In our Web Site Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that can help begin attracting targeted visitors to your site, simply by publishing content on a consistent basis to your website.
How To Set Up A System That Will Automatically Bring Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Add new traffic strategies and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling things to suit your budget
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just post content and your site then does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website.
An expertly configured WordPress website is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like SEO, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We have published many comprehensive blog posts on this site about the benefits of choosing WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website or blog will help begin delivering web traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, we can let you know whenever we publish new information about this topic).
Let’s start by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on platforms that create “static” websites. Essentially, what this means is that the web content mostly sits inside a server waiting to be found. A static website doesn’t communicate with anything else outside its platform; it doesn’t send out ’pings’ to anybody in cyberspace or inform any other website when new content has been added to your site.
Think about it … if in a static website, your content simply sits in a server passively waiting to be found, then you have to continually keep promoting your site and your content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS software provides a number of features that let you set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress then does the rest, instantly notifying various online properties about your site to automatically generate you new web site visitors …
(With an expertly configured WordPress website, you just add new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also the integration of your WordPress functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can then begin to track and analyze your results and gather valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of articles designed to help small business owners learn how to grow their business online and drive traffic sustainably with a WordPress-driven website and proven online marketing methods.
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