WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of tutorials aimed at helping website owners learn how to grow their business and drive traffic organically with a WordPress website and proven marketing methods that are easy to use and quick to implement.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to grow online.
Discovering new methods of driving more visitors to your website is essential to growing an online presence successfully. Getting traffic to a website is also one of the greatest challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Web Sites?
Search for any of the key phrases below in Google …
- “get more traffic to my web site”
- “get more web traffic to my website”
- “top 5 ways to get more visitors”
- “ideas to increase more web traffic using forum ads”
- “I need more free web visitors”
… and you will find an overwhelming number of sites with information on methods to help you increase your website visitors …
(There are many methods to get more website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of products and free resources online that can teach you effective strategies to bring more traffic to your web site.
The problem is often more about business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the challenge of generating web traffic …
(This is how many website owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is useful if you have great systems set up to manage and process information about your traffic generation activities already. If not, you will probably end up spending a lot of your valuable time and money looking for a positive ROI method.
(Without a solid foundation and the right systems in place, online traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different strategies, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Growing Website Traffic?
Imagine if all you had to do to instantly attract new visitors to your business was to publish content on a regular basis.
This is not fantasy … it’s a fact! In fact, many website owners are already doing what we’ve just described … and you can too!
In our Website Traffic Blueprint article series, you will discover how to create an automated traffic generation system that can instantly begin delivering an ongoing stream of new targeted traffic to your website, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add new traffic strategies
(To get sustainable traffic, you first need to set up the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of our article is to provide an overview of how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up in a cost-effective way
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply publish content and your site does the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.
An expertly configured WordPress website or blog is a site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Web Site?
We have published many comprehensive blog posts on this site about the benefits and advantages of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress blog can help deliver targeted traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever we publish a new article).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why not use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, this means that the web files typically sit inside a server waiting to be discovered. A static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anybody in cyberspace or announce to any other site when new content has been published.
Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the website owner has to actively promote their website and its content to keep bringing in web traffic.
WordPress is different!
The WordPress platform comes with powerful built-in functionality that lets users set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post content and your site then does the rest, instantly notifying search engines, social media and other online properties about your site to generate you new website visitors …
(With an expertly configured WordPress website, you simply add new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we go over the components of your automated web traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an expert integration of your built-in WordPress features with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site has been configured and integrated with various external services, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can also start monitoring and analyzing your incoming traffic and start gathering valuable information that will allow you to make better decisions when using different traffic generation strategies.
This is the end of Part One
To continue reading about this topic, click on the link below:
This tutorial is part of a comprehensive article series designed to help you learn how to grow your business and drive traffic organically using a WordPress-powered website and proven marketing strategies that are easy and quick to implement.
Subscribe Using The Form Below And Get Notified Of New WordPress Tutorials!
***
"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now