WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles aimed at helping you learn how to grow your business online and drive traffic automatically using a WordPress-driven website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to survive online.
Discovering effective ways to get more visitors to your website is essential to growing a business online successfully. Driving visitors to a website is also one of the most difficult challenges faced by almost every website owner.
Why Do So Many Businesses Struggle To Get More Visitors To Their Websites?
Type any of the commonly-searched key phrases below into Google …
- “bring traffic to my web site for free”
- “get more visitors to my web site for free”
- “cheapest ways to increase more traffic”
- “learn how to bring traffic using banner ads”
- “bring buyers to my web site”
… and you will find loads of tips, tricks, and information about ways to help increase visitors to your site …
(There are many ways to drive more website visitors. This article series is designed to help you set up a system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are tons of products and free resources that can teach you methods to get more visitors to your web site.
The problem is often more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The illustration below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will discover in a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is useful if you have systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of your time and money searching for a profitable method that can deliver you a positive ROI.
(Without a solid foundation and systems in place, website traffic generation can become a costly waste of time and money!)
Getting regular web traffic sustainably requires setting up a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Grow Web Traffic?
Imagine if all you had to do to deliver an ongoing stream of new visitors to your website was to publish content consistently.
This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners already have some or all of the elements in place to benefit from the automated traffic system we have just described … and you can too!
In the Website Traffic Blueprint article series, we explain how to create an automated traffic generation system that can instantly begin attracting a stream of targeted visitors to your web site, simply by publishing new content on a regular basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to drive traffic and generate web traffic data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)
Right now, we’re mostly concerned with Step 1. The aim of this article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling up to suit your budget
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just post new content and your site then does the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and how it integrates with various services, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We provide a number of detailed blog posts on this site about using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website can help create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when we publish new information on this topic).
Let’s start by answering some basic questions:
What makes WordPress so special? What does WordPress provide that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built on applications that create “static” websites. Essentially, what this means is that your web pages just sit inside your server waiting to be discovered. By itself, the static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in cyberspace or inform any other website when new content has recently been published.
Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to constantly promote your website and your content to keep bringing in new visitors.
WordPress is different!
The WordPress CMS software provides many features that allow site owners to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your new content to drive your business more web site traffic …
(With an expertly configured WordPress website, you simply post new content and WordPress will then do the rest, informing other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an integration of your site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to new targeted visitors.
- Optimize – We recommend beginning with a content-focused strategy to build sustainable traffic. With the right systems in place, you can also begin to measure and understand your incoming traffic and start gathering valuable data that will allow you to make better decisions when using different traffic generation methods.
This is the end of Part One
To continue reading this article, click on the link below:
This tutorial is part of an article series aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically using a WordPress-driven website and proven marketing methods that are easy to implement.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now