WordPress Traffic Automation Guide
This tutorial is part of a comprehensive article series designed to help small business owners learn how to grow their business online inexpensively with a WordPress-powered website and proven online marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Most businesses need a constant stream of new traffic to grow online.
Knowing how to attract visitors to your website is a requirement of building a successful business online. Increasing visitors to a web site is also one of the most difficult challenges faced by many business owners.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?
If you search for any of the phrases below in Google …
- “how to increase more visitors to your site for free”
- “get more traffic to my web site”
- “ideas to increase more visitors”
- “ideas to get web visitors using YouTube”
- “I need website traffic”
… and you will immediately find lists of pages with tips, tricks, and information about ways to drive more website visitors …
(There are many methods to drive more web traffic to your site. This article series will show you how to set up a system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of courses and free sites online that can show you how to drive more visitors to your website.
The problem often has more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how many website owners approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to the site.
As you will discover in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up spending a lot of time and money looking for a positive ROI traffic method.
(Without a proper foundation and the right systems in place, web traffic generation can be very costly!)
Driving web traffic sustainably involves setting up a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different marketing and promotional methods, analyzing results, measuring ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Get More Website Traffic?
Imagine owning a web site where the only thing you had to do to instantly attract web traffic to your website was to publish content consistently.
This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the elements in place for this to happen … and so can you!
In our article series, you will discover the process of setting up an automated traffic generation machine that will begin to attract targeted visitors to your business, simply by publishing content to your website on a regular basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating traffic data
- Start adding other traffic strategies and test
(Getting more web traffic sustainably requires setting up a solid foundation online and putting systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to help you set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up to suit your budget
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply post new content and WordPress then does the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Website?
We provide a number of excellent articles on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can help deliver targeted visitors to your business requires several article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when a new article is published).
Let’s start by answering some basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built using platforms that create “static” websites. Essentially, what this means is that the digital content simply sits inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anyone in the cybersphere or notify any other site that new content has been published.
Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to continually promote their website and its content to keep bringing in web traffic.
WordPress is different!
WordPress provides special features that give you the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your site to drive you new website traffic …
(With an expertly configured WordPress website, you simply post content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your site’s built-in functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your website with various third-party tools, you simply begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can then start to monitor and analyze your incoming traffic and gather valuable information that will allow you to make better decisions as you expand to other traffic generation strategies.
This is the end of Section One
To keep reading this article, click here:
This article is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business online cost-effectively with a WordPress-driven website and proven marketing strategies that are easy to implement.
Get Notified When New Tutorials Are Published – Subscribe To Our Site!
***
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com