WordPress Traffic Automation Guide

This article is part of a comprehensive article series designed to help site owners learn how to grow their business with a WordPress website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs a constant stream of new visitors to prosper online.

Discovering effective methods of increasing traffic to your website is a requirement of growing a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving More Visitors To Their Websites?

If you search for any of the key phrases below in Google …

• “bring more traffic to your web site for free”
• “how can I attract visitors to my website for free”
• “cheapest way to get web site traffic”
• “need to drive more website traffic using solo ads”
• “attract more traffic to my web site for free”

… and you will be immediately presented with loads of tips, tricks, and information about different strategies to help you increase traffic to your website …

(There are lots of methods to increase your website visitors. This article series is designed to help you set up a system to take advantage of many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your website. There are loads of products and free sites online that can show you effective strategies to increase visitors to your web site.

The problem is often more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.

The illustration below shows the typical approach many small businesses take when it comes to generating website traffic …

(This is how many site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.

As you will see in just a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money searching for a positive ROI method.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up becoming very costly!)

Sustainable traffic generation requires setting up a solid foundation online, implementing proper systems, testing variables in your campaigns, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Generating Website Traffic?

Imagine if all you had to do to attract new visitors to your site was to regularly publish great content to your web site.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently profiting with what we have described above … and so can you!

In our Website Traffic Blueprint article series, we will show you what you need to do to set up an automated traffic machine that can help begin to drive targeted traffic to your business, simply by publishing regular content to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Start adding other traffic strategies and test

(Sustainable traffic generation requires setting up a solid foundation online and implementing proper systems)

Right now, we’re mostly concerned with Step One. The purpose of this article is to provide an overview of a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting with a simple setup and scaling up intelligently
• Automatically get your web pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you simply post content and WordPress then does the rest, informing the world about your new content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An expertly configured WordPress website is a blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress Web Site?

We have published many detailed articles on this site about the benefits of using the WordPress platform to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to this site (this way, we can let you know when new content on this topic is published).

Let’s begin by addressing these basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many sites are traditionally built with applications that create “static” websites. Essentially, what this means is that your web content just sits inside the server waiting to be found. By itself, a static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anybody in cyberspace or notify any other site when new content has recently been published.

Think about it … if with a static website, all of your content simply sits there passively waiting to be found, then you have to continually keep on promoting your site and your content to maintain web visitors coming.

WordPress is different!

WordPress comes with default functionality that lets you set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and WordPress will then do the rest, instantly notifying various online properties about your site to start generating your business new website visitors …

(With an expertly configured WordPress web site, you simply add content and your site will do the rest, informing the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Site Traffic Blueprint overview, we break down the components of this automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your site’s built-in functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your WordPress site settings have been configured and integrated with various third-party sites, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content marketing strategy to build organic traffic. With the right systems in place, you can also start to monitor and understand your incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when using new traffic generation methods.

This is the end of Section One

To read more, click on the link below:

Web Site Traffic Blueprint Part Two – Discover How To Create An Automated Traffic-Getting Machine

This article is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress-driven website or blog and proven marketing methods that are easy to implement.

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