WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online inexpensively and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to stay in business online.
Discovering effective methods to get traffic to your website is essential to growing an online presence successfully. Increasing traffic to a web site is also one of the biggest challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Bringing Traffic To Their Websites?
Type any of the following phrases into Google …
- “how to attract visitors to your web site for free”
- “how can I increase more visitors to my website”
- “need to drive more visitors”
- “need to increase more web visitors using LinkedIn”
- “I need web traffic”
… and you will be presented with an overwhelming number of sites containing information about ways to help get more visitors to your website …
(There are lots of methods to drive more web traffic to your web site. This article series will show you how to set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your web site. There are loads of courses and free information online that can teach you effective how to get more traffic to your web site.
The problem is often more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your site to leverage and automate your web traffic generation.
The diagram below shows how many small businesses typically approach the challenge of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As you will see in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate this problem.
Outsourcing is great if you have systems in place to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money looking for a positive ROI traffic method.
(Without a solid foundation and proper systems, online traffic generation can become very costly!)
Driving web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different methods, analyzing results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Getting Traffic?
Imagine if you owned a website where the only thing you had to do to attract targeted visitors to your web site was to publish content on a regular basis.
This is not fiction or fantasy … it’s a fact! Many website owners are currently doing what we have described above … and you can too!
In this article series, we will show you the process of setting up an automated traffic generation system that will begin delivering an ongoing stream of new visitors to your site, simply by adding regular content to your web site.
How To Set Up A System That Will Automatically Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable web traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic methods
(Getting more web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of our article is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you simply publish content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a site that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, third-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits of using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to set up an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by addressing some basic questions:
Why WordPress? Why can’t you use another platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the website content simply sits inside your server waiting to be found. The static website doesn’t communicate with anyone else outside its application; it doesn’t send out signals to anybody in the cybersphere or inform any other website that new content has recently been published to the site.
Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the business owner has to continually keep on promoting their web presence and its content to keep driving web traffic.
WordPress is different!
WordPress comes with default functionality that gives you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish content and your website then does the rest, instantly notifying various online properties about your new content to generate your business new web site visitors …
(With an expertly configured WordPress web site, you just add content and your website will do the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the expert integration of your site with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external tools, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can then start to measure and understand the traffic generated as a result and start gathering valuable information that will allow you to make better decisions as you expand to different traffic generation strategies.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically with a WordPress-driven website or blog and proven online marketing strategies.
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