WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to stay in business online.
Discovering sustainable ways to drive more traffic to your website is a requirement of growing a business online successfully. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving More Traffic To Their Web Sites?
If you search for any of the key phrases below in Google …
- “how to drive more traffic to your web site”
- “how do I bring web traffic to my website”
- “ideas to drive more traffic”
- “need to get traffic using podcasts”
- “get prospects to my website for free”
… and you will be immediately presented with an overwhelming number of sites that provide information on different strategies to drive more website visitors …
(There are loads of strategies to drive more web traffic to your site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your website. There are tons of courses and free information that can teach you effective methods to get more visitors to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The picture below shows the approach most businesses take when it comes to generating web traffic …
(This is how most web site owners approach traffic generation)
Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As you will see in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
There is nothing wrong with outsourcing if you have systems in place to manage and analyze the results of your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of valuable time and money looking for a profitable traffic-getting method.
(Without a proper foundation and the right systems in place, web traffic generation can end up becoming a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting the right systems in place, testing campaign elements, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Grow Traffic?
Imagine if all you had to do to automatically deliver web traffic to your site was to publish great content on a regular basis.
This is not fantasy or fiction … it’s a fact! Many website owners are currently already profiting with what we have just described … and you can too!
In our Web Site Traffic Blueprint article series, we will show you how to set up an automated traffic generation system that will help begin to drive new targeted traffic to your website, simply by publishing content to your website on a regular basis.
How To Set Up A System That Will Automatically Help Increase Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Start testing other traffic strategies
(Sustainable traffic generation requires setting up a solid foundation online and putting proper systems in place)
Right now, we’re mostly concerned with Step One. The purpose of this article series is to give you an overview of a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress website, you simply post new content and your site then does the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.
An expertly configured WordPress website or blog is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it integrates with various services, specifically in areas like SEO, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We write extensively on this site about why you should choose WordPress-driven sites WordPress to grow your business online.
Understanding how an “expertly configured” WordPress website can drive targeted visitors to your business requires a number of article installments, which is why we strongly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when a new article gets published).
Let’s start by addressing a couple of basic questions:
Why does it have to be WordPress? Why not use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built using applications that create “static” websites. Essentially, this means that your content mostly sits inside the server waiting to be found. A static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anyone in the cybersphere or inform any other website when new content has recently been added to your site.
Think about it … if with a static website, the content just sits in a server passively waiting to be found, then the business owner has to continually keep promoting their website and its content to maintain new web traffic coming.
WordPress is different!
The WordPress platform provides various features that give site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your new content to automatically drive you more traffic …
(With an expertly configured WordPress website, you just publish content and WordPress does the rest, notifying the world about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party sites, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can start tracking and understanding incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to new traffic generation methods.
This is the end of Part 1
To continue reading about this topic, click on the link below:
This article is part of a comprehensive tutorial series designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress website and proven web marketing methods.
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