WordPress Traffic Automation Guide

This article is part of a comprehensive article series designed to help you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs a constant stream of traffic to survive online.

Finding new strategies of attracting more traffic to your website is one of the most important aspects of growing a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Bring More Visitors To Their Web Sites?

Type in any of the key phrases below into Google …

• “drive more web traffic to my web site for free”
• “how do I attract more web traffic to my web site for free”
• “best 25 methods to drive more web visitors”
• “how to drive more visitors using banner ads”
• “bring prospects to my web site”

… and you will immediately find lists of pages that provide tips, tricks, and information on different methods to help increase your website visitors …

(There are many ways to drive more web traffic to your site. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your website. There are thousands of products and free information online that can teach you effective how to bring more visitors to your site.

The problem is often more about business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.

The illustration below shows how most small businesses typically approach the challenge of generating website traffic …

(This is how many businesses approach the challenge of generating website traffic)

Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a smarter approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.

There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities already. If not, all you will probably do is end up investing a lot of your time and money looking for a profitable traffic strategy.

(Without a proper foundation and systems in place, web traffic generation can end up being a costly waste of time and money!)

Getting regular web traffic sustainably involves laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different methods, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Growing Website Visitors?

Imagine owning a web site where all you had to do to deliver an ongoing stream of web traffic to your site was to publish content on a regular basis.

This is not fantasy … it’s a fact! In fact, many website owners are currently doing this … and so can you!

In our WordPress Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation machine that can instantly begin delivering targeted visitors to your website, simply by publishing new content on a regular basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable traffic
2. Add content on a regular basis to drive visitors and generate data organically
3. Add new traffic strategies and test

(Sustainable traffic generation requires setting up a solid foundation online and implementing systems)

Right now, we’re mostly concerned with Step 1. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money in many different ways
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you simply publish new content and your website then does the rest, informing the world about your content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Website?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress web site.

An ”expertly configured” WordPress site is a website that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, third-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Site?

We write extensively on this site about the benefits of choosing the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can be used to set up an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, we can let you know when we publish new content on this topic).

Let’s begin by answering a couple of basic questions:

Why does it need to be WordPress? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many websites are built with applications that create “static” websites. Essentially, this means that the content mostly sits inside the server waiting to be found. By itself, a static website doesn’t communicate with anyone else outside the application; it doesn’t send out ’pings’ to anybody in the cybersphere or notify any other website when new content has been added to your site.

Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to constantly promote your site and your content to maintain new web visitors coming.

WordPress is different!

The WordPress platform comes with default functionality that lets you set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is add new content and WordPress will do the rest, immediately notifying various online properties about your site to automatically start generating your business new web site visitors …

(With an expertly configured WordPress website, you just post new content and your site then does the rest, informing other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of your automated web traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress site with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various external sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
• Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then begin monitoring and analyzing the traffic generated as a result and gather valuable data that will allow you to make better decisions when expanding to additional traffic generation methods.

This is the end of Part 1

To keep reading about this topic, click here:

Web Traffic Blueprint Part 2 – How To Turn Your WordPress Web Site Into A Traffic Machine

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online and drive traffic organically using a WordPress-powered website or blog and proven web marketing strategies.

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