WordPress Traffic Automation Guide

This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online and drive traffic sustainably using a WordPress-driven website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs traffic to survive online.

Learning cost-effective methods of getting traffic to your website is vital to growing a successful business presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Struggle To Attract More Traffic To Their Web Sites?

Search for any of the following information in Google …

• “attract traffic to your web site”
• “how can I get web traffic to my web site”
• “top 50 ways to increase visitors”
• “best way to attract web visitors using Twitter”
• “I need more free web site visitors”

… and you will be immediately presented with loads of information on different ways to help you drive more traffic to your web site …

(There are many methods to increase web traffic to your web site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more traffic to your website. There are thousands of products and free sites online that can show you effective strategies to drive more visitors to your site.

The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.

The picture below shows how many businesses approach the challenge of generating website traffic …

(This is how many website owners approach the challenge of generating web traffic)

Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As you will see in just a moment, there is a smarter way.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.

Outsourcing is fine if you have great systems in place to manage and analyze the results of your traffic generation activities already. If not, you will probably end up wasting a lot of your time and money searching for a profitable traffic method.

(Without a solid foundation and the right systems in place, website traffic generation can end up being a costly activity!)

Sustainable traffic generation involves setting up a solid foundation online, implementing systems, testing campaign variables, experimenting with different marketing and promotional methods, analyzing results, comparing ROI across different traffic generation solutions, etc.

Is There A Simpler, Automated Way To Generate Website Traffic?

Imagine if all you had to do to drive new visitors to your business was to publish content consistently.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently enjoying the benefits of this automated traffic system … and so can you!

In our article series, we explain how to set up an automated traffic machine that can begin attracting a stream of web traffic to your website, simply by publishing new content on a regular basis to your website.

How To Set Up A System That Will Automatically Bring More Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to drive visitors and generate web traffic data organically
3. Start adding other traffic strategies and test

(Driving more web traffic sustainably requires laying a solid foundation online and implementing proper systems)

Right now, we’ll mostly be focusing on Step One. The aim of our article is to explain how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling up sensibly
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you just post content and your site will do the rest!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress site.

An expertly configured WordPress web site is a site that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress Site?

We have published many detailed articles on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress site can help create an automated traffic generation system requires a number of articles, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish new content about this topic).

Let’s start by addressing a couple of basic questions:

Why WordPress? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are built with platforms that create websites with “static” web pages. Essentially, what this means is that your web site pages typically sit inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone else outside the application; it doesn’t send out signals to anyone in cyberspace or announce to any other website when new content has been published.

Think about it … if in a traditional website, all of the content simply sits in a server passively waiting to be found, then the site owner has to continually keep promoting their site and its content to maintain new web traffic coming.

WordPress is different!

WordPress provides a number of features that give you the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish new content and your website will then do the rest, instantly notifying various online properties about your site to start bringing your business more web traffic …

(With an expertly configured WordPress site, you simply add content and WordPress does the rest, notifying the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated online traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your site with various third-party tools, you then begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider online exposure to new targeted visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can also begin measuring and analyzing incoming traffic and gather valuable information that will allow you to make better decisions when using other traffic generation methods.

This is the end of Section One

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part Two – How To Turn Your Website Into An Automated Traffic Machine

This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business and drive traffic organically with a WordPress-powered website and proven marketing methods that are easy to implement.

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