WordPress Traffic Automation Guide

This tutorial is part of a series of tutorials aimed at helping you learn how to grow your business online inexpensively using a WordPress-powered website and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Learning how to drive traffic to your website is vital to building a successful presence online. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Have Difficulty Bringing Traffic To Their Web Sites?

Type in any of the following key phrases into Google …

• “how to bring more web traffic to your web site”
• “how can I attract web traffic to my website for free”
• “best 100 places to attract more web traffic”
• “ideas to attract traffic using Twitter”
• “get visitors to your web site”

… and you will find lists of sites providing tips, tricks, and information on strategies to help get more visitors to your site …

(There are many ways to get more website visitors. In this article series you will learn how to set up a system to take advantage of many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your site. There are tons of products and free resources online that can show you strategies to bring more traffic to your web site.

The problem often has more to do with businesses not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.

The picture below shows how many small businesses approach the challenge of generating web traffic …

(This is how many website owners approach traffic generation)

Essentially, the typical approach most small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a smarter approach.

Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and analyze the results of your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your time and money looking for a profitable strategy to drive more web visitors.

(Without laying down a solid foundation and putting proper systems in place, online traffic generation can end up becoming very costly!)

Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different marketing and promotional methods, tracking results, comparing ROI across different traffic generation methods, and so on.

Is There A Way To Automate The Process Of Driving Web Visitors?

Imagine if all you had to do to instantly drive targeted traffic to your business was to regularly publish content to your website.

This is not fantasy or fiction … it’s a fact! In fact, many website owners are already doing this … and so can you!

In this article series, you will learn what it takes to set up an automated traffic machine that will help attract a stream of new targeted traffic to your site, simply by publishing content to your website on a regular basis.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Start adding other traffic methods and test

(To get sustainable traffic, you first need to set up the right systems)

Right now, we’re mostly concerned with Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately help you:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things only when it makes sense to do so
• Automatically get your website pages indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress site, you just post content and your website will do the rest, notifying other sites about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website is not the same thing as a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a site that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, third-party site notification, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We write extensively on this site about the benefits of using WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress site will help begin delivering an ongoing stream of new targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed whenever new content about this topic gets published).

Let’s begin by addressing a couple of basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are traditionally built using platforms that create “static” websites. Essentially, what this means is that your website pages simply sit inside the server waiting to be found. The static website doesn’t communicate with anything outside the application; it doesn’t broadcast to anybody in cyberspace or notify any other website that new content has recently been added.

Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to actively promote your web presence and your content to maintain new web traffic coming.

WordPress is different!

WordPress provides many features that give users the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add content and your website then does the rest, instantly notifying search engines, social media and other online properties about your new content to start generating your business more web traffic …

(With an expertly configured WordPress web site, you simply publish new content and your site then does the rest, informing other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we go over the components of this automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also an integration of your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various third-party sites, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can then start monitoring and understanding incoming traffic and gather valuable information that will allow you to make better decisions as you expand to new traffic generation methods.

This is the end of Section 1

To read more, click here:

Web Site Traffic Blueprint Part 2 – How To Create An Automated Web Traffic Generation Machine

This tutorial is part of a comprehensive article series aimed at helping small business owners learn how to grow their business and drive traffic automatically using a WordPress website and proven web marketing methods.

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