WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress website or blog and proven web marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs a constant stream of new web visitors to prosper online.

Knowing how to attract more traffic to your website is one of the most important aspects of building a business online successfully. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Get More Visitors To Their Web Sites?

Search for any of the key phrases below in Google …

• “how to increase more web traffic to your web site”
• “how can I get more visitors to my web site”
• “best 5 ways to bring visitors”
• “easiest ways to drive more website traffic using paid advertising”
• “bring customers to my website”

… and you will immediately find lists of sites providing tips, tricks, and information about different methods to help get more traffic to your website …

(There are many strategies to increase your website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive traffic to your website. There are tons of courses and free information that can show you effective ways to drive more traffic to your web site.

The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating web traffic …

(This is how most site owners approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out how to drive traffic to it.

As you will see in just a moment, there is a better approach.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.

There is nothing wrong with outsourcing if you already have great systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a winning method of getting targeted web site traffic.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation involves laying a solid foundation online, putting systems in place, testing elements in your campaigns, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation solutions, and so on.

Is There A Simpler, Automated Way To Drive Web Visitors?

Imagine owning a website where all you had to do to automatically attract targeted visitors to your web site was to publish great content consistently.

This is not science fiction or fantasy … it’s a fact! Many website owners are already doing what we have just described … and you can too!

In this article series, we explain the process of setting up an automated traffic generation system that can help begin delivering targeted traffic to your web site, simply by publishing new content on a consistent basis to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Start testing other traffic methods

(Sustainable traffic generation requires laying a solid foundation online and implementing systems)

At this point, we’re mostly concerned with Step 1. The aim of this article is to explain how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling up intelligently
• Automatically get your web pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you just post content and your site will then do the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress website.

An expertly configured WordPress blog is a blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with other sites, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Site?

We provide a number of comprehensive articles on this site about the benefits and advantages of choosing WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when a new article gets published).

Let’s start by addressing some basic questions:

Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built on platforms that create websites with “static” web pages. Essentially, what this means is that your digital content mostly sits inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside its platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other site when new content has recently been published.

Think about it … if with a traditional website, your content just sits in a server passively waiting to be found, then you have to constantly promote your site and your content to keep bringing in new visitors.

WordPress is different!

The WordPress CMS software comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress does the rest, instantly notifying various online properties about your site to bring you more web traffic …

(With an expertly configured WordPress web site, you just add content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Traffic Blueprint overview, we explain the components of this automated website traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your WordPress site settings have been configured and integrated with various external services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to more visitors.
• Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can then start monitoring and understanding your incoming traffic and start gathering valuable data that will allow you to make better decisions when using different traffic generation methods.

This is the end of Section One

To read more, click here:

Web Site Traffic Blueprint Part 2 – Learn How To Create A Web Traffic-Getting Machine

This tutorial is part of a comprehensive series of articles designed to help you learn how to grow your business online cost-effectively using a WordPress website or blog and proven online marketing strategies.

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