WordPress Traffic Automation Guide
This article is part of a comprehensive series of articles and tutorials designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.
***
WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of almost every business online.
Knowing how to bring more visitors to your website is a requirement of running a successful web presence. Driving visitors to a website is also one of the biggest challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Getting Traffic To Their Websites?
Search for any of the information below in Google …
- “get web traffic to my web site for free”
- “how can I get more traffic to my website for free”
- “best 10 methods to bring traffic”
- “how to attract web visitors using ads”
- “attract prospects to my web site for free”
… and you will be presented with loads of tips, tricks, and information about different strategies to help get more website visitors …
(There are lots of strategies to get more web traffic to your web site. This article series is designed to help you set up a simple system to benefit from many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are tons of tutorials and free sites that can teach you cost-effective ways to bring more traffic to your site.
The problem is often more about business owners not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.
The illustration below shows how most businesses typically approach the process of generating web traffic …
(This is how many website owners approach the challenge of generating web traffic)
Essentially, the typical approach most businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a better approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate this problem.
Outsourcing is great if you have great systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of time and money searching for a winning traffic strategy.
(Without laying down a solid foundation and putting proper systems, website traffic generation can end up being very costly!)
Getting web traffic sustainably requires setting up a solid foundation online, putting proper systems in place, testing campaign variables, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Generating Traffic?
Imagine owning a website where all you had to do to automatically deliver targeted traffic to your business was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! In fact, many website owners are currently doing what we have described above … and so can you!
In the Web Traffic Blueprint article series, you will learn the process of setting up an automated traffic system that can instantly attract an ongoing stream of new visitors to your site, simply by publishing regular content to your web site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to start driving traffic and generating data
- Test new traffic strategies
(To generate sustainable traffic, you first need to put in the right systems)
At this point, we’ll mostly be focusing on Step One. The aim of our article is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a simple setup and scaling up sensibly
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress web site, you just post new content and WordPress will do the rest, informing the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website.
An expertly configured WordPress website is a website that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Website?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever we publish new content on this topic).
Let’s start by answering these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are built with applications that create websites with “static” web pages. Essentially, this means that your web pages mostly sit inside your server waiting to be found. By itself, a static website doesn’t communicate with anything outside its platform; it doesn’t send out signals to anyone in the cybersphere or announce to any other site when new content has been published to your website.
Think about it … if with a static website, your content just sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to maintain new web visitors coming.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives users the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and WordPress then does the rest, immediately notifying various online properties about your new content to automatically generate your business new website visitors …
(With an expertly configured WordPress web site, you simply add new content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your built-in WordPress features with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to new visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can start monitoring and analyzing your results and gather valuable data that will allow you to make smarter decisions as you expand to other traffic generation strategies.
This is the end of Part 1
To keep reading this article, click on the link below:
This article is part of a comprehensive series of articles aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.
Get Notified When New Tutorials Get Published – Subscribe Using The Form Below!
***
"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum