WordPress Traffic Automation Guide
This article is part of a series of articles and tutorials aimed at helping you learn how to grow your business and drive traffic organically with a WordPress-powered website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Discovering effective strategies of getting more visitors to your website is vital to running a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting More Visitors To Their Websites?
If you search for any of the following information in Google …
- “drive web traffic to my web site”
- “increase web traffic to my website”
- “top 50 methods to bring traffic”
- “easiest way to attract more traffic using SEO”
- “drive more targeted buyers to my web site for free”
… and you will immediately find loads of information about strategies to help you drive more traffic to your website …
(There are lots of ways to drive more web traffic to your site. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are loads of products and free information online that can show you effective methods to drive more visitors to your site.
The problem is often more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows the approach most small businesses take when it comes to generating web traffic …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your site.
As we will show you in just a moment, there is a better way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation campaigns. If not, you will probably end up wasting a lot of your valuable time and money looking for a profitable strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and systems in place, online traffic generation can end up becoming very costly!)
Getting a consistent stream of web traffic sustainably requires laying a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Growing Website Visitors?
Imagine if all you had to do to drive targeted traffic to your web site was to regularly add content to your site.
This is not fiction or fantasy … it’s a fact! Many website owners already have some or all of the prerequisites in place to benefit from the automated traffic system described above … and so can you!
In the Web Traffic Blueprint article series, you will learn what is required to set up an automated traffic generation machine that can help begin driving a stream of targeted traffic to your website, simply by adding regular content to your web site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Test other traffic methods
(Sustainable traffic generation requires setting up a solid foundation online and putting proper systems in place)
At this point, we’ll mostly be focusing on Step 1. The purpose of our article is to lay the foundations of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just post content and WordPress does the rest, informing the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about why you should choose WordPress-powered sites the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress site will deliver targeted visitors to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, we can let you know whenever new content on this topic is published).
Let’s start by addressing a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that the website content simply sits inside the server waiting to be found. On its own, a static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anybody in cyberspace or notify any other website that new content has been published.
Think about it … if in a static website, all of your content simply sits there passively waiting to be found, then you have to continually promote your website and your content to keep bringing in web traffic.
WordPress is different!
The WordPress CMS software provides a number of features that let users set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress will do the rest, immediately notifying various online properties about your site to automatically drive your business new website traffic …
(With an expertly configured WordPress web site, you simply add new content and WordPress does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we explain the components of this automated website traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your site’s built-in functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site has been configured and integrated with various external sites, you simply begin publishing new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can then begin measuring and analyzing your results and gather valuable data that will allow you to make better decisions when expanding to additional traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business using a WordPress website or blog and proven marketing strategies that are easy to implement.
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"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)