WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive articles and tutorials designed to help you learn how to grow your business and drive traffic organically using a WordPress-driven website and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Just about every business needs traffic to grow online.
Learning cost-effective methods of getting traffic to your website is one of the fundamental skills of growing a successful business online. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Driving More Visitors To Their Web Sites?
Search for any of the information below in Google …
- “how to get more web traffic to my website for free”
- “attract traffic to my web site for free”
- “ideas to bring more visitors”
- “need to get more web traffic using PPC advertising”
- “I need more free web site visitors”
… and you will immediately find lists of pages containing tips, tricks, and information about strategies to help get more website visitors …
(There are loads of strategies to get more web traffic to your website. In this article series you will learn how to set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free information that can teach you effective ways to get more traffic to your site.
The problem is often more about business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.
The diagram below shows how many small businesses approach the process of generating traffic to their sites …
(This is how many site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.
As we will show you in just a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
Outsourcing is useful if you have systems in place to manage your traffic generation activities already. If not, you will probably end up investing a lot of your time and money searching for a profitable method that can consistently deliver you a positive ROI.
(Without laying down a solid foundation and putting proper systems in place, website traffic generation can become very costly!)
Sustainable traffic generation involves laying a solid foundation online, putting proper systems in place, testing elements in your campaigns, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Drive Traffic?
Imagine if all you had to do to automatically deliver targeted traffic to your business was to publish valuable content consistently.
This is not fantasy … it’s a fact! In fact, many website owners are currently already profiting with what we have described above … and so can you!
In the Website Traffic Blueprint article series, we explain what is required to set up an automated traffic generation system that will begin driving web traffic to your web site, simply by publishing new content to your website on a regular basis.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Test other traffic methods
(Getting more web traffic sustainably involves setting up a solid foundation online and putting systems in place)
Right now, we’ll mostly be focusing on Step One. The aim of our article is to provide an overview of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things when required
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just publish content and WordPress will do the rest, notifying other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, external site syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits and advantages of choosing WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress website can be used to set up an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when a new article is published).
Let’s begin by addressing some basic questions:
Why WordPress? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, this means that the web site pages mostly sit inside your server waiting to be found. On its own, a static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anyone in cyberspace or notify any other site when new content has been added.
Think about it … if with a static website, all of the content just sits in a server passively waiting to be found, then the business owner has to actively continue promoting their site and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application comes with default functionality that gives site owners the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is add new content and WordPress will then do the rest, immediately notifying various online properties about your new content to start driving you new website traffic …
(With an expertly configured WordPress site, you just publish content and WordPress will do the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an expert integration of your WordPress functionality with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic sustainably. With the right systems in place, you can begin measuring and analyzing the traffic generated as a result and gather valuable data that will allow you to make smarter decisions as you expand to different traffic generation methods.
This is the end of Section 1
To read the rest of this article, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help site owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress website or blog and proven web marketing strategies.
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