WordPress Traffic Automation Guide

This article is part of a comprehensive series of articles and tutorials aimed at helping site owners learn how to grow their business online inexpensively using a WordPress-powered website and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Learning how to drive traffic to your website is vital to running a successful digital presence. Getting traffic to a website is also one of the most difficult challenges faced by almost every web site owner.

Why Do So Many Small Businesses Have Difficulty Driving Traffic To Their Websites?

Search for any of the phrases below in Google …

• “get traffic to your web site for free”
• “how can I get more traffic to my web site for free”
• “top 100 places to bring website traffic”
• “learn how to attract website traffic using Twitter”
• “bring more prospects to your web site for free”

… and you will be immediately presented with lists of pages that contain information about strategies to help you drive more traffic to your web site …

(There are loads of ways to get more web traffic to your web site. This article series will help you set up a system to take advantage of most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive more visitors to your website. There are loads of products and free sites that can teach you strategies to increase visitors to your web site.

The problem is often more about business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The diagram below shows the approach many businesses take when it comes to generating web traffic …

(This is how many website owners approach traffic generation)

Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.

As we will show you in a moment, there is a better way.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation activities. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a profitable traffic method.

(Without laying down a solid foundation and putting proper systems in place, web traffic generation can be a costly waste of time and money!)

Driving continuous web traffic sustainably involves laying a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different marketing and promotional methods, analyzing results, measuring ROI across different traffic generation methods, and so on.

Is There A Simpler, Automated Way To Drive More Web Visitors?

Imagine owning a web site where the only thing you had to do to attract web traffic to your site was to regularly add valuable content to your site.

This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are currently doing what we’ve just described … and you can too!

In this article series, we explain the process of setting up an automated traffic machine that can instantly begin to drive web traffic to your site, simply by adding new content on a consistent basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable traffic
2. Add web content on a regular basis to start bringing visitors and generating data
3. Add new traffic strategies

(Sustainable traffic generation involves setting up a solid foundation online and putting systems in place)

At this point, we’ll mostly be focusing on Step 1. The aim of our article series is to show you how to set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money in many different ways
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you just add content and your website will do the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress site is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress web site is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like SEO, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Web Site?

We provide a number of detailed articles on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website can begin driving an ongoing stream of web traffic to your business requires a number of articles, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to this site (this way, you will be informed whenever we publish new content on this topic).

Let’s begin by addressing these basic questions:

Why WordPress? What does WordPress offer that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that the website pages simply sit inside the server waiting to be discovered. A static website doesn’t communicate with anything outside its platform; it doesn’t send out ’pings’ to anybody in cyberspace or notify any other website when new content has recently been published.

Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to keep promoting your site and your content to keep bringing in web traffic.

WordPress is different!

The WordPress application provides various features that let site owners set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish content and your site then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you new web site traffic …

(With an expertly configured WordPress website, you simply add new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of your automated traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your WordPress settings and integrating your website with various third-party services, you simply begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to more visitors.
• Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can then start to track and understand your incoming traffic and start gathering valuable data that will allow you to make better decisions as you expand to other traffic generation strategies.

This is the end of Part One

To read more, click on the link below:

Website Traffic Blueprint Part Two – A Complete Guide To Driving More Website Visitors Automatically

This tutorial is part of a comprehensive article series aimed at helping website owners learn how to grow their business and drive traffic organically using a WordPress website or blog and proven marketing methods that are easy and quick to implement.

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