WordPress Traffic Automation Guide
This tutorial is part of a series of tutorials designed to help you learn how to grow your business online cost-effectively and drive traffic sustainably using a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a regular stream of new visitors to grow online.
Learning how to attract more visitors to your website is vital to growing a successful web presence. Getting traffic to a website is also one of the greatest challenges faced by many business owners.
Why Are So Many Businesses Having Difficulty Driving Visitors To Their Websites?
If you search for any of the key phrases below in Google …
- “how to get traffic to your site”
- “how can I drive more traffic to my website”
- “easiest way to increase more traffic”
- “ways to attract more web visitors using email”
- “bring more visitors to your web site for free”
… and you will be presented with tons of pages that contain information on different ways to increase your website visitors …
(There are loads of strategies to increase web traffic to your web site. This article series is designed to help you set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your site. There are tons of products and free sites online that can teach you effective strategies to increase traffic to your site.
The problem is often more to do with business owners not investing enough time into learning how to generate new traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the approach many small businesses take when it comes to generating web traffic …
(This is how most web site owners approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you get your website, and then you figure out how to drive traffic to the site.
As you will discover in a moment, there is a better approach.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money searching for a profitable traffic-getting method.
(Without a solid foundation and the right systems, online traffic generation can be a costly activity!)
Sustainable traffic generation requires laying a solid foundation online, putting the right systems in place, testing campaign variables, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Generating Web Visitors?
Imagine owning a web site where the only thing you had to do to instantly drive targeted visitors to your business was to regularly add content to your site.
This is not fantasy … it’s a fact! Many website owners are currently doing this … and so can you!
In our article series, we will show you what you need to do to set up an automated traffic machine that can instantly begin delivering an ongoing stream of targeted traffic to your website, simply by adding content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating traffic data
- Add new traffic methods and test
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step 1. The aim of this article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things only when it made sense to do this
- Automatically get your web content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you simply publish new content and your website will do the rest, informing the world about your content and bringing you back web traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An expertly configured WordPress site is a web site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, 3rd-party site syndication, and analytics.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding why and how an “expertly configured” WordPress website can instantly drive targeted visitors to your business requires a number of article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever a new article is published).
Let’s begin by answering these basic questions:
Why WordPress? Why can’t you use some other platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are built on applications that create websites with “static” web pages. Essentially, this means that the digital content just sits inside the server waiting to be discovered. The static website doesn’t communicate with anyone else outside its platform; it doesn’t broadcast to anyone in the cybersphere or notify any other site that new content has been added.
Think about it … if with a traditional website, all of your content just sits there passively waiting to be found, then you have to constantly be promoting your website and your content to keep driving web traffic.
WordPress is different!
The WordPress CMS application provides many features that let you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your site then does the rest, immediately notifying various online properties about your site to automatically start bringing you more web site visitors …
(With an expertly configured WordPress website, you just publish new content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Traffic Blueprint overview, we explain the components of this automated online traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with external services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your WordPress settings and integrating your site with various external tools, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content strategy to build sustainable traffic. With the right systems in place, you can begin to measure and understand incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to additional traffic generation strategies.
This is the end of Section One
To keep reading about this topic, click here:
This article is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business online cost-effectively and drive traffic organically with a WordPress-driven website or blog and proven online marketing strategies.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum