WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles and tutorials designed to help business owners learn how to grow their business online with a WordPress-powered website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to grow online.
Discovering effective methods of getting visitors to your website is a requirement of growing an online presence successfully. Driving traffic to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Getting More Visitors To Their Web Sites?
Search for any of the following information in Google …
- “get visitors to your web site”
- “how do I get visitors to my web site for free”
- “top 10 resources to bring more website traffic”
- “cheapest ways to drive web visitors using banner ads”
- “I need free web traffic”
… and you will be presented with loads of information about different strategies to get more visitors to your site …
(There are loads of methods to drive more web traffic to your website. This article series will show you how to set up a simple system to benefit from all these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your website. There are tons of courses and free sites online that can teach you strategies to increase visitors to your site.
The problem often has more to do with business owners not investing enough time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to leverage and automate your web traffic generation.
The illustration below shows how many small businesses approach the process of generating web traffic …
(This is how most small businesses approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
There is nothing wrong with outsourcing if you have systems in place to manage and process information about your traffic generation activities. If not, you will probably end up investing a lot of time and money looking for a winning traffic strategy.
(Without a proper foundation and systems in place, traffic generation can be very costly!)
Getting consistent web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different advertising and promotional methods, analyzing results, comparing ROI across different traffic generation solutions, and so on.
Is There A Simple, Automated Way To Generate Website Traffic?
Imagine if you owned a web site where the only thing you had to do to automatically drive web traffic to your business was to publish content on a regular basis.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are currently doing what we’ve described above … and so can you!
In this article series, we will show you what it takes to set up an automated traffic system that will help begin attracting web traffic to your site, simply by publishing content on a consistent basis to your website.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic strategies and test
(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)
At this point, we’ll mostly be focusing on Step One. The purpose of this article series is to provide an overview of how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling up when required
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just add content and WordPress does the rest, notifying the world about your content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We have published many detailed articles on this site about why you should use the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress blog can deliver a stream of web traffic to your business requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever a new article is published).
Let’s start by addressing these basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built with applications that create “static” websites. Essentially, this means that the content files simply sit inside a server waiting to be found. The static website doesn’t communicate with anyone outside the application; it doesn’t broadcast to anyone in the cybersphere or notify any other site when new content has been published.
Think about it … if in a static website, all of the content just sits in a server passively waiting to be found, then the site owner has to constantly promote their web presence and its content to continue bringing in web traffic.
WordPress is different!
The WordPress CMS application provides special features that allow site owners to set up, configure and build an automated “traffic generation” machine, where all you then have to do is add content and WordPress then does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start bringing your business new website traffic …
(With an expertly configured WordPress website, you simply add content and WordPress then does the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we go over the components of your automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
- Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also integrating your WordPress functionality with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential new visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can begin to measure and understand the traffic generated as a result and start gathering valuable data that will allow you to make better decisions as you expand to other traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
This article is part of an tutorial series designed to help small business owners learn how to grow their business online and drive traffic sustainably using a WordPress-powered website or blog and proven web marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)