WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business online and drive traffic organically with a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Learning how to bring more traffic to your website is one of the fundamental skills of building a business online successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Getting Visitors To Their Websites?
Search for any of the phrases below in Google …
- “how to get more traffic to your site”
- “get visitors to my web site for free”
- “need to increase traffic”
- “fastest ways to drive more web site traffic using forum ads”
- “I need more free website traffic”
… and you will be presented with loads of information about methods to help you get more website visitors …
(There are loads of ways to increase your website visitors. In this article series you will learn how to set up a system to take advantage of all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of products and free information that can teach you effective strategies to drive more visitors to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating website traffic …
(This is how most web site owners approach traffic generation)
Essentially, the approach most small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.
As you will see in a moment, there is a better approach.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is useful if you have great systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your time and money looking for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting proper systems, web traffic generation can end up becoming very costly!)
Increasing web traffic sustainably involves laying a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different methods, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Drive Website Traffic?
Imagine if you owned a web site where all you had to do to instantly deliver an ongoing stream of web traffic to your business was to publish content on a regular basis.
This is not fantasy … it’s a fact! Many website owners are already doing what we’ve described above … and so can you!
In our article series, you will discover what you need to do to set up an automated traffic generation system that will help begin delivering targeted traffic to your web site, simply by publishing new content to your website on a regular basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to drive visitors and generate data organically
- Add other traffic methods
(To generate sustainable web traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to provide an overview of a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in many different ways
- Automatically get your website content indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you simply publish new content and your site does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress website or blog is a website that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and the way it integrates with other services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We write extensively on this site about the benefits and advantages of using the WordPress platform to grow your business online.
Understanding how an “expertly configured” WordPress website can create an automated traffic generation system requires several article installments, which is why we recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed when we publish new content about this topic).
Let’s start by answering these basic questions:
Why use WordPress to set up an automated traffic generation system? Why not use some other web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built on applications that create websites with “static” web pages. Essentially, what this means is that the website content typically sits inside the server waiting to be found. A static website doesn’t communicate with anyone else outside its application; it doesn’t ’ping’ anyone in cyberspace or inform any other website that new content has recently been added.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to actively promote your website and your content to maintain new web visitors coming.
WordPress is different!
The WordPress platform provides several features that allow users to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, immediately notifying various online properties about your new content to generate your business new traffic …
(With an expertly configured WordPress website, you simply publish content and WordPress then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also an integration of your WordPress site with third-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend beginning with a content strategy to build traffic organically. With the right systems in place, you can then start tracking and understanding your incoming traffic and start gathering valuable data that will allow you to make smarter decisions when expanding to additional traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of an article series aimed at helping you learn how to grow your business online inexpensively with a WordPress-driven website and proven marketing methods that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)