WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles aimed at helping you learn how to grow your business and drive traffic sustainably with a WordPress-powered website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of almost every business online.
Learning how to increase traffic to your website is vital to growing a successful business presence online. Driving traffic to a website is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Businesses Have Difficulty Driving More Traffic To Their Web Sites?
Search for any of the information below in Google …
- “drive more visitors to your site for free”
- “bring more visitors to my web site for free”
- “need to increase web visitors”
- “learn how to bring more web site traffic using Facebook”
- “bring customers to my web site for free”
… and you will be presented with tons of pages that contain information about different methods to help drive more website visitors …
(There are many methods to get more website visitors. This article series is designed to help you set up a simple system to take advantage of most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are tons of tutorials and free information that can show you strategies to bring more traffic to your web site.
The problem is often more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are many ways to leverage and automate your web traffic generation.
The diagram below shows how many small businesses approach the challenge of generating traffic to their sites …
(This is how many website owners approach traffic generation)
Essentially, the approach many businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As you will see in a moment, there is a smarter approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is useful if you already have the systems in place to manage and process information about your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money searching for a positive ROI method that can consistently deliver you a positive ROI.
(Without a solid foundation and systems in place, web traffic generation can be a very costly activity!)
Getting continuous web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, continually testing campaign variables, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Grow Website Visitors?
Imagine if all you had to do to deliver targeted traffic to your web site was to regularly add great content to your website or blog.
This is not fantasy or fiction … it’s a fact! In fact, many website owners are already doing what we’ve just described … and you can too!
In the Website Traffic Blueprint article series, we explain the process of setting up an automated traffic system that can begin to drive new targeted traffic to your website, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Add new traffic strategies and test
(To get sustainable web traffic, you need to first put in the right systems)
At this point, we’ll mostly be focusing on Step One. The purpose of our article series is to explain how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just publish content and your site will do the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website or blog is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like SEO, 3rd-party site syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding why and how an “expertly configured” WordPress site can deliver web traffic to your business requires several article installments, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed whenever new information on this topic gets published).
Let’s start by answering these basic questions:
What makes WordPress so special? Why can’t you use another platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many web sites are traditionally built using applications that create websites with “static” web pages. Essentially, what this means is that the web site pages just sit inside a server waiting to be found. On its own, the static website doesn’t communicate with anything outside its platform; it doesn’t ’ping’ anybody in the cybersphere or announce to any other website that new content has been added.
Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the web site owner has to continually keep promoting their website and its content to maintain web traffic coming.
WordPress is different!
WordPress provides a number of features that let site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add content and your website will then do the rest, instantly notifying search engines, social media and other online properties about your site to automatically bring your business more website visitors …
(With an expertly configured WordPress site, you just add new content and your site will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also expert integration of your built-in WordPress features with external services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to more web visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can also begin to monitor and analyze the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when using different traffic generation methods.
This is the end of Section One
To keep reading this article, click here:
This article is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business online and drive traffic sustainably using a WordPress-driven website and proven web marketing methods.
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"This is an awesome training series. I have a pretty good understanding of WordPress already, but this is helping me to move somewhere from intermediate to advanced user!" - Kim Lednum