WordPress Traffic Automation Guide

This tutorial is part of a comprehensive article series designed to help small business owners learn how to grow their business online and drive traffic sustainably with a WordPress-driven website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Knowing how to drive visitors to your website is vital to building a business online successfully. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Small Businesses Have Difficulty Driving More Visitors To Their Websites?

Type any of the following phrases into Google …

• “how to get visitors to your website for free”
• “drive more web traffic to my web site for free”
• “best 5 places to attract web site visitors”
• “how to attract more web traffic using videos”
• “drive visitors to your website for free”

… and you will find an overwhelming number of sites that contain information about ways to help you increase traffic to your website …

(There are loads of ways to increase web traffic to your site. This article series is designed to help you set up a system to take advantage of all these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your website. There are thousands of courses and free resources that can show you cost-effective ways to bring more visitors to your web site.

The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The diagram below shows the typical approach many businesses take when it comes to generating web traffic …

(This is how most website owners approach the challenge of generating traffic to their sites)

Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to your website.

As you will discover in a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.

Outsourcing is fine if you have great systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up investing a lot of valuable time and money searching for a winning traffic strategy.

(Without a solid foundation and systems in place, web traffic generation can end up becoming very costly!)

Driving continuous web traffic sustainably requires setting up a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation methods, and so on.

Is There A Simple, Automated Way To Drive Website Traffic?

Imagine owning a web site where the only thing you had to do to instantly deliver new visitors to your site was to regularly publish content to your site.

This is not fiction or fantasy … it’s a fact! In fact, many website owners are already doing what we have described above … and you can too!

In our article series, you will learn what you need to do to set up an automated traffic generation system that can instantly begin attracting a stream of new targeted traffic to your site, simply by adding new content to your website on a consistent basis.

How To Set Up A System That Will Automatically Bring More Traffic To Your Site

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for generating sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating traffic data
3. Add other traffic methods and test

(Getting more web traffic sustainably requires setting up a solid foundation online and implementing the right systems)

Right now, we’re mostly concerned with Step 1. The aim of our article is to provide an overview of how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling up cost-effectively
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress web site, you just post content and WordPress does the rest, informing other sites about your content and bringing you back web traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress site.

An expertly configured WordPress site is a blog that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like SEO, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how an “expertly configured” WordPress web site can create an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever we publish a new article).

Let’s start by answering some basic questions:

What makes WordPress so special? Why not use some other web platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many websites are traditionally built on platforms that create “static” websites. Essentially, what this means is that the website pages just sit inside the server waiting to be discovered. The static website doesn’t communicate with anything else outside the application; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has recently been published in the site.

Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to continually promote their website and its content to maintain new web traffic coming.

WordPress is different!

The WordPress platform provides several features that allow you to set up, configure and build an automated “traffic generation” machine, where all you then have to do is publish new content and WordPress does the rest, instantly notifying various online properties about your new content to automatically bring your business new web site visitors …

(With an expertly configured WordPress site, you simply add content and WordPress will then do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated web traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various external tools, you then begin to publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can then start to track and analyze incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using different traffic generation strategies.

This is the end of Section One

To keep reading, click here:

Web Traffic Blueprint Part 2 – How To Create An Automated Web Traffic Generation Machine

This article is part of a comprehensive article series designed to help you learn how to grow your business online inexpensively and drive traffic sustainably with a WordPress website or blog and proven marketing strategies that are easy to implement.

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