WordPress Traffic Automation Guide
This article is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online and drive traffic sustainably with a WordPress-powered website or blog and proven online marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Almost every business needs a constant stream of web traffic to prosper online.
Learning how to increase traffic to your website is vital to running a business online successfully. Getting visitors to a website is also one of the greatest challenges faced by almost all web site owners.
Why Are So Many Businesses Struggling To Drive More Visitors To Their Websites?
If you search for any of the phrases below in Google …
- “how to bring more visitors to my website for free”
- “attract traffic to my website”
- “need to drive more website traffic”
- “ways to get more website visitors using Facebook”
- “need web site visitors”
… and you will be presented with tons of sites containing information about ways to help drive more website visitors …
(There are loads of ways to increase web traffic to your website. In this article series you will learn how to set up a system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your web site. There are loads of products and free resources that can teach you cost-effective methods to bring more traffic to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows how many small businesses typically approach the process of generating web traffic …
(This is how most website owners approach traffic generation)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your website.
As you will see in just a moment, there is a better way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is great if you have systems in place to manage and analyze the results of your traffic generation activities. If not, you will probably end up investing a lot of your time and money searching for a winning traffic-getting strategy.
(Without a proper foundation and systems in place, website traffic generation can end up being a costly waste of time and money!)
Getting continuous web traffic sustainably involves setting up a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different methods, tracking results, comparing ROI across different traffic generation strategies, and so on.
Is There A Simpler, Automated Way To Grow Web Visitors?
Imagine if you owned a web site where all you had to do to deliver an ongoing stream of web traffic to your website was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and so can you!
In the Website Traffic Blueprint article series, you will learn the process of setting up an automated traffic generation system that can help begin attracting targeted traffic to your web site, simply by publishing new content to your website on a regular basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Start adding other traffic strategies and test
(Getting a continuous stream of web traffic sustainably requires laying a solid foundation online and implementing proper systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to give you an overview of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling up in an economically sensible way
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just add new content and your website does the rest!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress blog is a blog that is not only built using the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many detailed articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to set up an automated traffic generation system requires several article installments, which is why we highly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, we can let you know whenever new information on this topic is published).
Let’s start by addressing these basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built on applications that create “static” websites. Essentially, this means that the website pages simply sit inside a server waiting to be discovered. A static website doesn’t communicate with anything outside the application; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other website that new content has recently been published in the site.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to keep bringing in new visitors.
WordPress is different!
The WordPress platform provides special features that allow site owners to set up, easily configure and build an automated “web traffic generation” machine, where all you then have to do is post content and your website will then do the rest, immediately notifying various online properties about your new content to start generating your business new website visitors …
(With an expertly configured WordPress web site, you simply post new content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party sites, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to new targeted visitors.
- Optimize – We recommend starting with a content strategy to build traffic organically. With the right systems in place, you can then start tracking and understanding the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions when using additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of an article series aimed at helping you learn how to grow your business online and drive traffic automatically using a WordPress-driven website or blog and proven marketing methods that are easy and quick to implement.
Subscribe To WPCompendium.org And Get Notified When New WordPress Tutorials Get Published!
***
"These tutorials have so much information and are easy to understand. If you use WordPress or plan to in the future these will help you with everything you need to know." - Valisa (Mesa, Arizona)