WordPress Traffic Automation Guide

This tutorial is part of a series of articles and tutorials aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Discovering effective ways of getting traffic to your website is a requirement of running an online presence successfully. Lack of online traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Driving Visitors To Their Web Sites?

If you search for any of the phrases below in Google …

• “get traffic to my site for free”
• “increase more visitors to my website”
• “need to get more website traffic”
• “need to attract web traffic using paid advertising”
• “get people to your web site for free”

… and you will find an overwhelming number of sites that provide information about methods to help you drive more website visitors …

(There are lots of methods to increase web traffic to your website. This article series will help you set up a system to take advantage of most of these traffic generation methods!)

There is clearly no shortage of ways to drive traffic to your website. There are thousands of courses and free information that can show you methods to increase traffic to your site.

The problem is often more about business owners not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The picture below shows how most businesses typically approach the process of generating website traffic …

(This is how many website owners approach traffic generation)

Essentially, the approach most small businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your site.

As we will show you in a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.

There is nothing wrong with outsourcing if you already have systems set up to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up wasting a lot of your valuable time and money searching for a profitable traffic-getting method.

(Without laying down a solid foundation and putting the right systems, web traffic generation can end up being a very costly activity!)

Increasing web traffic sustainably involves setting up a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.

Is There A Way To Automate The Process Of Generating More Website Visitors?

Imagine owning a website where the only thing you had to do to attract targeted traffic to your website was to publish valuable content on a regular basis.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and you can too!

In this article series, you will discover how to create an automated traffic generation machine that will help begin to drive targeted traffic to your website, simply by adding regular content to your site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to start driving traffic and generating data
3. Add other traffic strategies and test

(Getting continuous web traffic sustainably involves laying a solid foundation online and implementing the right systems)

At this stage, we’ll mostly be focusing on Step One. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling up in an economically sensible way
• Automatically get your web content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you simply post content and your site does the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress web site is not the same thing as a professionally-configured WordPress website.

An ”expertly configured” WordPress web site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and the way it integrates with various sites, specifically in areas like search engine optimization, third-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress Site?

We provide a number of comprehensive articles on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding how and why an “expertly configured” WordPress site will deliver targeted visitors to your business requires several article installments, which is why we strongly recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed whenever we publish a new article).

Let’s start by answering these basic questions:

Why does it need to be WordPress? Why can’t you just use some other platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are built using applications that create websites with “static” web pages. Essentially, what this means is that the website content just sits inside your server waiting to be found. The static website doesn’t communicate with anything else outside the application; it doesn’t broadcast to anybody in cyberspace or notify any other site when new content has been published.

Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the business owner has to continually keep promoting their website and its content to maintain web visitors coming.

WordPress is different!

The WordPress CMS application comes with default functionality that allows site owners to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is publish content and your website does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start driving you more web site traffic …

(With an expertly configured WordPress website, you simply post content and your site then does the rest, informing the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of this automated web traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the expert integration of your site’s built-in functionality with external tools and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential new visitors.
• Optimize – We recommend beginning with a content strategy to build traffic sustainably. With the right systems in place, you can also begin measuring and understanding your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when using different traffic generation strategies.

This is the end of Part 1

To continue reading about this topic, click on the link below:

Web Traffic Blueprint Part 2 – How To Create An Automated Traffic-Getting Machine With WordPress

This article is part of an tutorial series aimed at helping business owners learn how to grow their business online inexpensively with a WordPress-powered website or blog and proven online marketing methods.

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