WordPress Traffic Automation Guide
This tutorial is part of a series of comprehensive tutorials designed to help you learn how to grow your business online cost-effectively using a WordPress website or blog and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Learning how to drive more traffic to your website is one of the most important aspects of building a successful web presence. Increasing visitors to a website is also one of the most difficult challenges faced by almost all web site owners.
Why Do So Many Businesses Have Difficulty Driving Traffic To Their Websites?
Search for any of the key phrases below in Google …
- “how to attract more traffic to my site”
- “how can I get more visitors to my web site for free”
- “ways to attract visitors”
- “ideas to increase visitors using Facebook”
- “need more web visitors”
… and you will immediately find lists of pages that provide information about strategies to drive more visitors to your web site …
(There are lots of strategies to drive more website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are loads of courses and free information online that can teach you cost-effective ways to bring more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are many ways to automate and leverage your web traffic generation.
The picture below shows how most small businesses typically approach the challenge of generating web traffic …
(This is how many site owners approach the challenge of generating website traffic)
Essentially, the approach most small businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to your website.
As we will show you in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will take care of this problem.
There is nothing wrong with outsourcing if you already have the systems in place to manage your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your time and money looking for a positive ROI traffic strategy.
(Without a solid foundation and systems in place, traffic generation can end up being very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing proper systems, continually testing variables in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation methods, etc.
Is There A Simple, Automated Way To Grow Traffic?
Imagine owning a website where the only thing you had to do to deliver an ongoing stream of targeted visitors to your site was to regularly add content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are currently enjoying the benefits of this automated traffic system … and you can too!
In this article series, we will show you the process of setting up an automated traffic generation system that can instantly begin delivering targeted visitors to your site, simply by adding content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add content on a regular basis to start driving traffic and generating traffic data
- Add other traffic methods
(To generate sustainable traffic, you need to first set up the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of our article series is to help you set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress web site, you just publish content and WordPress then does the rest, notifying the world about your new content and bringing you back traffic!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress site is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, external site notification, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how an “expertly configured” WordPress website can instantly begin driving new targeted traffic to your business requires several article installments, which is why we highly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know when we publish a new article).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Site)
Many sites are traditionally built with platforms that create “static” websites. Essentially, what this means is that the web content just sits inside the server waiting to be found. By itself, a static website doesn’t communicate with anyone else outside its platform; it doesn’t send out signals to anyone in the cybersphere or announce to any other site when new content has been added.
Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the website owner has to continually keep promoting their web presence and its content to maintain new web traffic coming.
WordPress is different!
The WordPress platform provides a number of features that allow site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is post new content and your site does the rest, immediately notifying various online properties about your site to start generating you more traffic …
(With an expertly configured WordPress website, you simply post content and WordPress will do the rest, notifying other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also integrating your built-in WordPress features with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content publishing strategy to build traffic sustainably. With the right systems in place, you can then begin to monitor and understand the traffic generated as a result and start gathering valuable information that will allow you to make better decisions when expanding to new traffic generation methods.
This is the end of Section 1
To continue reading about this topic, click on the link below:
This article is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online cost-effectively and drive traffic sustainably with a WordPress-driven website or blog and proven marketing strategies that are easy and quick to implement.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now