WordPress Traffic Automation Guide

This article is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress-powered website or blog and proven online marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of most businesses online.

Learning how to attract traffic to your website is one of the most important aspects of growing a successful presence online. Getting traffic to a website is also one of the biggest challenges faced by almost every website owner.

Why Do So Many Businesses Have Difficulty Bringing Visitors To Their Websites?

If you type any of the phrases below into Google …

• “drive more visitors to your website for free”
• “attract more web traffic to my website”
• “learn to bring more visitors”
• “need to drive more traffic using PPC advertising”
• “drive more visitors to your website”

… and you will be presented with loads of tips, tricks, and information on different ways to help you increase traffic to your web site …

(There are many ways to increase your website visitors. This article series will show you how to set up a system to benefit from many of these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your web site. There are tons of tutorials and free sites that can show you effective ways to get more visitors to your web site.

The problem is often more to do with businesses not investing enough time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.

The illustration below shows how many businesses typically approach the process of generating web traffic …

(This is how most businesses approach traffic generation)

Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your site.

As we will show you in a moment, there is a smarter approach.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will take care of the problem.

Outsourcing is fine if you have the systems in place to manage your traffic generation activities already. If not, you will probably end up investing a lot of time and money looking for a profitable traffic method.

(Without a solid foundation and systems in place, online traffic generation can end up being a costly activity!)

Getting a consistent stream of web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Simple, Automated Way To Get Traffic?

Imagine if all you had to do to automatically deliver a stream of targeted visitors to your web site was to regularly publish great content to your website or blog.

This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In our article series, we explain the process of setting up an automated traffic generation machine that can instantly begin driving new visitors to your website, simply by publishing regular content to your web site.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to start driving traffic and generating data
3. Add new traffic strategies

(To get sustainable traffic, you first need to put in the right systems)

Right now, we’re mostly concerned with Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically get your web content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation strategies, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress site, you simply post content and your website then does the rest, notifying the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress site is a website or blog that is not only built on the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and the way it integrates with other sites, specifically in areas like SEO, external site syndication, and analytics.

Why Use An Expertly Configured WordPress-Powered Website?

We have published many detailed articles on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog will attract targeted visitors to your business requires several article installments, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when we publish a new article).

Let’s start by answering a couple of basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use some other web platform?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Site)

Many sites are built using applications that create websites with “static” web pages. Essentially, what this means is that the web files typically sit inside your server waiting to be discovered. On its own, the static website doesn’t communicate with anything else outside its platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other website when new content has been published.

Think about it … if in a static website, your content just sits there passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to continue bringing in new visitors.

WordPress is different!

The WordPress platform provides a number of features that let you set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is post content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start driving you more website visitors …

(With an expertly configured WordPress website, you simply add new content and your website will then do the rest, informing the world about your new content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of your automated online traffic system:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your site’s built-in functionality with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your site with various external sites, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
• Optimize – We recommend beginning with a content strategy to build organic traffic. With the right systems in place, you can then begin tracking and understanding your incoming traffic and start gathering valuable information that will allow you to make intelligent and cost-effective decisions when using different traffic generation methods.

This is the end of Section 1

To read more, click here:

Web Site Traffic Blueprint Part 2 – How To Automatically Get More Web Visitors For Your Business

This article is part of a comprehensive tutorial series designed to help you learn how to grow your business using a WordPress-driven website or blog and proven marketing methods that are easy to implement.

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