WordPress Traffic Automation Guide
This article is part of a series of comprehensive articles designed to help you learn how to grow your business online inexpensively with a WordPress-driven website or blog and proven web marketing methods.
***
WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to stay in business online.
Learning cost-effective methods to attract more traffic to your website is essential to running an online presence successfully. Driving traffic to a website is also one of the biggest challenges faced by almost all web site owners.
Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?
Search for any of the following information in Google …
- “bring more visitors to your site for free”
- “how do I attract more visitors to my web site”
- “top 100 resources to bring web site visitors”
- “ways to increase more traffic using free methods”
- “get traffic to my web site”
… and you will immediately find loads of information about different methods to help increase your website visitors …
(There are many ways to increase your website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your website. There are tons of tutorials and free information online that can show you effective methods to drive more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to drive traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The illustration below shows how many businesses typically approach the challenge of generating website traffic …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach most businesses take is this: first, you get a website, and then you figure out ways of driving traffic to your site.
As you will see in a moment, there is a better way.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
Outsourcing is great if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up wasting a lot of valuable time and money searching for a positive ROI strategy that can consistently deliver you a positive ROI.
(Without a solid foundation and the right systems in place, web traffic generation can become very costly!)
Sustainable traffic generation involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different services, tracking results, measuring ROI across different traffic generation strategies, and so on.
Is There A Way To Automate The Process Of Driving Website Visitors?
Imagine if all you had to do to automatically deliver an ongoing stream of new visitors to your site was to publish valuable content consistently.
This is not fantasy … it’s a fact! Many website owners are already doing this … and you can too!
In this article series, we will show you how to set up an automated traffic machine that can begin delivering web traffic to your business, simply by adding content to your website on a regular basis.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Test other traffic methods
(To generate sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of our article series is to help you lay the foundations for a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you simply add new content and WordPress will then do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An expertly configured WordPress website is a site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and how it can be integrated with various services, specifically in areas like SEO, third-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Site?
We have published many great articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can instantly begin attracting targeted traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever we publish a new article).
Let’s start by answering these basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use another web platform?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are built on applications that create “static” websites. Essentially, this means that the content files typically sit inside the server waiting to be discovered. The static website doesn’t communicate with anyone outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or notify any other website that new content has recently been added.
Think about it … if with a static website, the content simply sits in a server passively waiting to be found, then the website owner has to constantly keep on promoting their web presence and its content to keep driving web traffic.
WordPress is different!
The WordPress CMS application comes with default functionality that allows site owners to set up, configure and build an automated “traffic generation” machine, where all you then have to do is post new content and your website then does the rest, immediately notifying various online properties about your site to start generating you more traffic …
(With an expertly configured WordPress site, you just add content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we go over the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your site’s built-in functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your WordPress site settings have been configured and integrated with various third-party sites, you then begin to publish new content regularly and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can also start measuring and analyzing incoming traffic and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to different traffic generation strategies.
This is the end of Part 1
To read the rest of this article, click here:
This tutorial is part of an article series aimed at helping you learn how to grow your business online cost-effectively using a WordPress-driven website and proven web marketing strategies.
Subscribe To WPCompendium.org And Get Notified Of New Tutorials!
***
"I was absolutely amazed at the scope and breadth of these tutorials! The most in-depth training I have ever received on any subject!" - Myke O'Neill, DailyGreenPost.com