WordPress Traffic Automation Guide

This tutorial is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online with a WordPress website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a constant stream of new web traffic to stay in business online.

Knowing how to bring visitors to your website is one of the fundamental skills of building an online presence successfully. Increasing traffic to a web site is also one of the greatest challenges faced by almost every business owner.

Why Do So Many Small Businesses Have Difficulty Bringing More Visitors To Their Web Sites?

Type any of the key phrases below into Google …

• “increase more web traffic to your web site”
• “how can I drive traffic to my web site”
• “top 100 ways to bring more web site visitors”
• “ways to drive traffic using email”
• “drive more traffic to your web site”

… and you will be presented with loads of tips, tricks, and information about ways to help increase your website visitors …

(There are lots of strategies to get more web traffic to your site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more traffic to your site. There are thousands of tutorials and free sites online that can teach you effective how to get more visitors to your site.

The problem often has more to do with businesses not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.

The diagram below shows how most small businesses approach the challenge of generating website traffic …

(This is how most businesses approach the challenge of generating web traffic)

Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.

As we will show you in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will address this problem.

There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of valuable time and money searching for a positive ROI traffic strategy.

(Without a solid foundation and the right systems, web traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation requires setting up a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different marketing and promotional services, analyzing results, measuring ROI across different traffic generation strategies, etc.

Is There A Simpler, Automated Way To Increase Traffic?

Imagine owning a website where the only thing you had to do to attract new targeted traffic to your website was to regularly add content to your website or blog.

This is not fantasy … it’s a fact! In fact, many website owners are currently already enjoying the benefits of this automated traffic system … and so can you!

In our article series, you will learn what is required to set up an automated traffic generation system that will help begin to attract targeted visitors to your site, simply by publishing regular content to your site.

How To Set Up An Automated Traffic Generation System

As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add content on a regular basis to start driving traffic and generating data
3. Add new traffic strategies and test

(To get sustainable web traffic, you need to first put in the right systems)

At this point, we’re mostly concerned with Step 1. The aim of this article series is to help you set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things intelligently
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you simply publish new content and WordPress then does the rest, informing the world about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a web site that is not only driven by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Driven Website?

We provide a number of excellent blog posts on this site about why you should use the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress blog will help begin delivering a stream of targeted traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, we can let you know whenever we publish new information on this topic).

Let’s start by answering these basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you use another platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Site)

Many sites are built using applications that create websites with “static” web pages. Essentially, this means that your web site pages just sit inside the server waiting to be found. A static website doesn’t communicate with anyone else outside the platform; it doesn’t broadcast to anyone in the cybersphere or announce to any other site when new content has been added.

Think about it … if in a static website, all of the content just sits there passively waiting to be found, then the site owner has to actively promote their web presence and its content to maintain web traffic coming.

WordPress is different!

The WordPress platform provides many features that give site owners the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and your website will then do the rest, immediately notifying various online properties about your site to start generating you more web site traffic …

(With an expertly configured WordPress web site, you just add new content and WordPress will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated online traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various external services, you then begin publishing new content on a regular basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can begin tracking and understanding your results and gather valuable data that will allow you to make better decisions as you expand to additional traffic generation strategies.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part 2 – A Complete Guide To Generating More Web Visitors For Your Business Automatically Using WordPress

This tutorial is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress website or blog and proven online marketing strategies.

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