WordPress Traffic Automation Guide

This article is part of a series of tutorials designed to help business owners learn how to grow their business online inexpensively using a WordPress-powered website or blog and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Discovering cost-effective methods to increase traffic to your website is one of the fundamental skills of growing an online presence successfully. Increasing visitors to a web site is also one of the biggest challenges faced by almost every website owner.

Why Do So Many Businesses Have Difficulty Bringing Visitors To Their Websites?

If you type any of the commonly-searched key phrases below into Google …

• “how to attract web traffic to my site for free”
• “how can I bring more visitors to my web site for free”
• “how to bring more visitors”
• “ways to attract more website traffic using banner ads”
• “I need free website traffic”

… and you will immediately find tons of pages offering you tips, tricks, and information on different methods to help get more traffic to your website …

(There are loads of methods to get more website visitors. This article series will help you set up a simple system to take advantage of all these traffic generation methods!)

Clearly, there is no shortage of ways to drive more visitors to your site. There are tons of tutorials and free resources that can show you ways to drive more visitors to your site.

The problem often has more to do with business owners not investing enough time into learning how to drive traffic sustainably, not setting up systems to manage the traffic generation process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.

The diagram below shows the approach many small businesses take when it comes to generating website traffic …

(This is how many small businesses approach the challenge of generating traffic to their sites)

Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.

As we will show you in just a moment, there is a smarter approach.

Don’t make the mistake of thinking that “outsourcing” your traffic generation will take care of this problem.

There is nothing wrong with outsourcing if you have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up spending a lot of valuable time and money looking for a profitable traffic-getting method.

(Without a solid foundation and the right systems in place, online traffic generation can end up becoming a very costly activity!)

Getting more web traffic sustainably requires laying a solid foundation online, implementing systems, continually testing elements in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, measuring ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Getting Website Traffic?

Imagine if all you had to do to deliver an ongoing stream of web traffic to your website was to regularly add content to your website.

This is not science fiction … it’s a fact! As a matter of fact, many website owners are currently already profiting with this automated traffic system … and you can too!

In our article series, we explain the process of setting up an automated traffic generation machine that can help begin driving an ongoing stream of targeted traffic to your site, simply by publishing regular content to your web site.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Add other traffic strategies and test

(Sustainable traffic generation requires setting up a solid foundation online and implementing proper systems)

At this stage, we’ll mostly be focusing on Step 1. The purpose of our article series is to explain the process of setting up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a simple setup and scaling things in an economically sensible way
• Automatically notify search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress site, you just publish content and WordPress then does the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress web site is different than a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress web site is a web site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with other services, specifically in areas like search engine optimization, 3rd-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress Site?

We have published many excellent articles on this site about the benefits of using WordPress-driven web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress site can help begin driving targeted traffic to your business requires several article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed when we publish new content on this topic).

Let’s begin by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress offer that other web platforms don’t?

Take a look at the diagram below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are built with platforms that create websites with “static” web pages. Essentially, what this means is that your web pages just sit inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside the application; it doesn’t send out ’pings’ to anyone in cyberspace or announce to any other website when new content has been added.

Think about it … if in a traditional website, your content simply sits there passively waiting to be found, then you have to continually promote your website and your content to maintain new web visitors coming.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that gives site owners the ability to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is publish content and WordPress will do the rest, instantly notifying various online properties about your new content to automatically generate you new website traffic …

(With an expertly configured WordPress web site, you just add new content and your website will then do the rest, notifying the world about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the expert integration of your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site settings have been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend starting with a content strategy to build organic traffic. With the right systems in place, you can start tracking and understanding your incoming traffic and gather valuable data that will allow you to make more intelligent and cost-effective decisions when expanding to new traffic generation strategies.

This is the end of Part One

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part Two – How To Create An Automated Traffic Generation Machine

This article is part of an tutorial series aimed at helping business owners learn how to grow their business online and drive traffic sustainably using a WordPress-powered website and proven marketing methods that are easy and quick to implement.

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