WordPress Traffic Automation Guide

This tutorial is part of a comprehensive tutorial series designed to help small business owners learn how to grow their business with a WordPress-driven website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every business online.

Discovering sustainable methods of getting more visitors to your website is a requirement of running a successful business online. Driving traffic to a website is also one of the most difficult challenges faced by almost every web site owner.

Why Do So Many Businesses Struggle To Bring Visitors To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “bring visitors to your web site”
• “attract more web traffic to my web site for free”
• “how to get traffic”
• “learn how to increase website traffic using solo ads”
• “attract more web traffic to your website for free”

… and you will be immediately presented with thousands of pages that provide information on different ways to help you drive more website visitors …

(There are lots of strategies to increase your website visitors. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive visitors to your web site. There are tons of products and free information that can show you methods to bring more traffic to your web site.

The problem is often more about businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The diagram below shows how most small businesses approach the challenge of generating traffic to their sites …

(This is how most small businesses approach the challenge of generating web traffic)

Essentially, the approach most businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to it.

As we will show you in just a moment, there is a smarter way.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation campaigns already. If not, all you will probably do is end up investing a lot of your valuable time and money looking for a profitable strategy.

(Without a solid foundation and the right systems, traffic generation can be a costly waste of time and money!)

Driving continuous web traffic sustainably requires setting up a solid foundation online, implementing systems, testing campaign variables, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Grow Website Traffic?

Imagine owning a web site where all you had to do to deliver web traffic to your website was to regularly add content to your site.

This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements in place to benefit from the automated traffic system described above … and so can you!

In the Web Site Traffic Blueprint article series, you will discover what it takes to set up an automated traffic generation machine that will begin to deliver new targeted traffic to your web site, simply by adding content on a consistent basis to your website.

How To Set Up A System That Will Automatically Drive More Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for creating sustainable web traffic
2. Add content on a regular basis to start bringing visitors and generating traffic data
3. Start adding other traffic strategies and test

(Driving continuous web traffic sustainably involves laying a solid foundation online and implementing proper systems)

Right now, we’re mostly concerned with Step 1. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately help your business:

• Save time using automation and leverage
• Save money by starting with a very simple setup and scaling things only when it makes sense to do so
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …

(With an expertly configured WordPress web site, you just post content and WordPress does the rest!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a website that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and how it integrates with various services, specifically in areas like search engine optimization, external site notification, and analytics.

Why Use An Expertly Configured WordPress-Powered Site?

We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress blog can create an automated traffic generation system requires a number of articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed when we publish new information about this topic).

Let’s start by addressing some basic questions:

Why do you need to use WordPress to set up an automated traffic generation system? Why not use another platform?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Site)

Many web sites are built using platforms that create websites with “static” web pages. Essentially, this means that your content pages mostly sit inside your server waiting to be found. The static website doesn’t communicate with anything outside the application; it doesn’t broadcast to anyone in cyberspace or notify any other website that new content has recently been published.

Think about it … if in a static website, your content just sits there passively waiting to be found, then you have to continually find ways of promoting your site and your content to continue bringing in new visitors.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that allows site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is publish content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your new content to automatically start generating your business new web site visitors …

(With an expertly configured WordPress site, you simply publish content and your site does the rest, notifying the world about your new content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we go over the components of your automated website traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for best results.
• Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an expert integration of your site’s built-in functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your site with various third-party tools, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider exposure online to potential new visitors.
• Optimize – We recommend starting with a content-based strategy to build traffic organically. With the right systems in place, you can then begin to track and understand the traffic generated as a result and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to other traffic generation strategies.

This is the end of Part 1

To read more, click here:

WordPress Web Site Traffic Blueprint Part Two – How To Create An Automated Traffic-Getting Machine

This tutorial is part of a comprehensive article series aimed at helping small business owners learn how to grow their business online cost-effectively with a WordPress-powered website or blog and proven marketing methods that are easy and quick to implement.

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