WordPress Traffic Automation Guide

This tutorial is part of an article series designed to help small business owners learn how to grow their business with a WordPress-driven website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of almost every business online.

Learning how to drive traffic to your website is essential to running a business online successfully. Driving visitors to a website is also one of the biggest challenges faced by many website owners.

Why Do So Many Businesses Struggle To Get More Traffic To Their Websites?

If you type any of the searches below into Google …

• “increase more web traffic to my website for free”
• “get more traffic to my website for free”
• “best 10 methods to attract web visitors”
• “need to bring web visitors using paid ads”
• “bring more visitors to your website”

… and you will find an overwhelming number of sites with information about methods to help you get more website visitors …

(There are many strategies to increase your website visitors. This article series is designed to help you set up a simple system to benefit from most of these traffic generation strategies!)

There is clearly no shortage of ways to drive traffic to your website. There are tons of tutorials and free sites online that can show you effective ways to increase visitors to your web site.

The problem often has more to do with businesses not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.

The illustration below shows how most businesses typically approach the challenge of generating web traffic …

(This is how most web site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to the site.

As we will show you in a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will address the problem.

Outsourcing is fine if you have great systems set up to manage your traffic generation campaigns. If not, you will probably end up investing a lot of valuable time and money searching for a positive ROI traffic-getting strategy.

(Without a solid foundation and the right systems in place, web traffic generation can become very costly!)

Sustainable traffic generation requires setting up a solid foundation online, putting systems in place, testing elements in your campaigns, experimenting with different services, analyzing results, comparing ROI across different traffic generation methods, etc.

Is There A Way To Automate The Process Of Growing Web Traffic?

Imagine if you owned a website where the only thing you had to do to deliver new targeted traffic to your web site was to publish great content consistently.

This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are already doing this … and so can you!

In our Web Traffic Blueprint article series, we will show you the process of setting up an automated traffic system that can instantly begin delivering a stream of targeted visitors to your business, simply by adding content on a consistent basis to your website.

How To Set Up A System That Will Automatically Drive Traffic To Your Site

As you can see in the diagram below, the web traffic method we present in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add web content on a regular basis to drive traffic and generate web traffic data organically
3. Start testing other traffic methods

(Getting more web traffic sustainably requires laying a solid foundation online and implementing systems)

Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to explain the process of setting up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically get your web content indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you simply publish new content and WordPress will then do the rest, informing the world about your new content and bringing you back web traffic!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress website is a website that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.

Why Use An Expertly Configured WordPress-Powered Site?

We write extensively on this site about the benefits of using WordPress to grow your business online.

Understanding why and how an “expertly configured” WordPress blog can be used to create an automated traffic generation system requires several article installments, which is why we recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know when we publish new information about this topic).

Let’s begin by addressing a couple of basic questions:

What makes WordPress so special? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, what this means is that your web files simply sit inside a server waiting to be discovered. By itself, a static website doesn’t communicate with anyone outside its platform; it doesn’t ’ping’ anybody in cyberspace or announce to any other website when new content has been published on the site.

Think about it … if in a traditional website, all of the content simply sits there passively waiting to be found, then the website owner has to actively keep promoting their site and its content to maintain web traffic coming.

WordPress is different!

The WordPress platform provides many features that give users the ability to set up, configure and build an automated “traffic generation” machine, where all you then need to do is post content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to start driving you new website traffic …

(With an expertly configured WordPress site, you simply publish content and your website does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we explain the components of this automated traffic system:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also integrating your WordPress site with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your website with various third-party tools, you then begin to publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to new targeted visitors.
• Optimize – We recommend starting with a content-based strategy to build sustainable traffic. With the right systems in place, you can start to monitor and analyze your incoming traffic and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation methods.

This is the end of Part 1

To read the rest of this article, click on the link below:

Web Traffic Blueprint Part 2 – Discover How To Create An Automated Web Traffic-Getting Machine

This tutorial is part of a comprehensive article series designed to help you learn how to grow your business online using a WordPress-driven website or blog and proven marketing methods that are easy to implement.

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