WordPress Traffic Automation Guide
This article is part of an article series aimed at helping small business owners learn how to grow their business and drive traffic automatically using a WordPress website or blog and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to grow online.
Finding effective strategies of increasing traffic to your website is one of the fundamental skills of running a successful digital presence. Lack of web visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Struggle To Drive More Visitors To Their Websites?
If you search for any of the following information in Google …
- “attract traffic to my site”
- “attract web traffic to my web site for free”
- “ways to increase website visitors”
- “easiest ways to bring more website visitors using SEO”
- “free website traffic”
… and you will immediately find loads of information on strategies to get more traffic to your website …
(There are loads of ways to get more website visitors. This article series will help you set up a system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of tutorials and free resources online that can show you cost-effective strategies to get more visitors to your web site.
The problem is often more about business owners not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how most small businesses typically approach the process of generating web traffic …
(This is how many web site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a better approach.
Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will address this problem.
There is nothing wrong with outsourcing if you have systems set up to manage your traffic generation activities already. If not, you will probably end up wasting a lot of your valuable time and money searching for a positive ROI traffic strategy.
(Without a solid foundation and the right systems in place, online traffic generation can end up being a costly activity!)
Driving web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different advertising and promotional services, analyzing results, comparing ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Getting More Traffic?
Imagine if all you had to do to deliver an ongoing stream of web traffic to your website was to publish great content on a regular basis.
This is not fantasy … it’s a fact! Many website owners already have some or all of the requirements in place to profit from the automated traffic system described above … and you can too!
In this article series, you will learn what you need to do to set up an automated traffic generation system that will help deliver new visitors to your business, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Website
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic strategies and test
(Sustainable traffic generation requires setting up a solid foundation online and putting the right systems in place)
At this stage, we’ll mostly be focusing on Step One. The aim of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically get your website pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress website, you just publish content and your site will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website.
An ”expertly configured” WordPress blog is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and how it integrates with various sites, specifically in areas like SEO, third-party site notification, and reporting.
Why Use An Expertly Configured WordPress-Powered Website?
We provide a number of detailed blog posts on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress website or blog can be used to create an automated traffic generation system requires several articles, which is why we really recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed when a new article is published).
Let’s start by answering some basic questions:
Why WordPress? Why can’t you use another web platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are built using platforms that create websites with “static” web pages. Essentially, what this means is that the content files just sit inside your server waiting to be discovered. The static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anyone in cyberspace or announce to any other website when new content has recently been published to the site.
Think about it … if with a traditional website, all of the content just sits in a server passively waiting to be found, then the web site owner has to actively promote their site and its content to maintain web visitors coming.
WordPress is different!
The WordPress CMS software provides various features that allow site owners to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post content and your website will do the rest, immediately notifying various online properties about your new content to start generating your business new web traffic …
(With an expertly configured WordPress site, you just post new content and WordPress will do the rest, notifying the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Website Traffic Blueprint overview, we break down the components of this automated traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also the integration of your built-in WordPress features with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various external services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can start monitoring and understanding incoming traffic and gather valuable information that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation strategies.
This is the end of Section 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of articles aimed at helping you learn how to grow your business and drive traffic organically with a WordPress website and proven online marketing methods.
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"This is AMAZING! I had learnt about how to use WordPress previously, but this covers absolutely everything and more!! Incredible value! Thank you!" - Monique, Warrior Forum