WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help business owners learn how to grow their business and drive traffic automatically with a WordPress website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Knowing how to drive new visitors to your website is essential to running a successful business online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Struggling To Attract More Traffic To Their Websites?
If you search for any of the following information in Google …
- “how to bring more traffic to my site for free”
- “increase web traffic to my web site for free”
- “top 100 methods to attract more visitors”
- “ways to get website traffic using paid advertising”
- “I need free web site visitors”
… and you will be immediately presented with loads of information on strategies to help drive more website visitors …
(There are many strategies to get more website visitors. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of courses and free resources that can teach you ways to bring more visitors to your website.
The problem often has more to do with business owners not investing sufficient time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The picture below shows the typical approach most businesses take when it comes to generating web traffic …
(This is how most web site owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As you will discover in a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to professionals will eliminate this problem.
Outsourcing is great if you have great systems in place to manage your traffic generation campaigns. If not, you will probably end up investing a lot of your time and money looking for a positive ROI traffic strategy.
(Without laying down a solid foundation and putting the right systems, web traffic generation can become a costly waste of time and money!)
Increasing web traffic sustainably requires laying a solid foundation online, putting systems in place, testing elements in your campaigns, experimenting with different marketing and promotional methods, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Way To Automate The Process Of Driving Website Traffic?
Imagine owning a website where the only thing you had to do to instantly drive targeted visitors to your website was to regularly publish content to your web site.
This is not science fiction … it’s a fact! In fact, many website owners are already profiting with what we’ve just described … and so can you!
In this article series, you will learn the process of setting up an automated traffic system that can instantly deliver an ongoing stream of targeted traffic to your business, simply by publishing content to your website on a consistent basis.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Test new traffic strategies
(To get sustainable traffic, you first need to put in the right systems)
Right now, we’ll mostly be focusing on Step One. The purpose of this article is to give you an overview of a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a very simple setup and scaling things sensibly
- Automatically get your website content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you just add content and WordPress will do the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress site is not the same thing as a professionally-configured WordPress web site.
An ”expertly configured” WordPress blog is a website or blog that is not only built using WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Site?
We provide a number of comprehensive articles on this site about using WordPress to grow your business online.
Understanding why and how an “expertly configured” WordPress site will begin driving new targeted traffic to your business requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, you will be informed whenever we publish a new article).
Let’s start by addressing a couple of basic questions:
What makes WordPress so special? What does WordPress do that other web platforms don’t?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are traditionally built using platforms that create “static” websites. Essentially, what this means is that the web content just sits inside a server waiting to be found. The static website doesn’t communicate with anything outside the platform; it doesn’t ’ping’ anybody in cyberspace or notify any other site that new content has been added.
Think about it … if with a traditional website, the content just sits there passively waiting to be found, then the business owner has to actively promote their web presence and its content to maintain web traffic coming.
WordPress is different!
WordPress comes with powerful built-in functionality that gives site owners the ability to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is publish new content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start generating your business new website visitors …
(With an expertly configured WordPress website, you just publish new content and your site does the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we go over the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your WordPress functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various third-party tools, you simply begin publishing new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider online exposure to potential visitors.
- Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can then start measuring and analyzing the traffic generated as a result and start gathering valuable data that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation methods.
This is the end of Section 1
To continue reading about this topic, click here:
This article is part of a comprehensive tutorial series designed to help site owners learn how to grow their business and drive traffic sustainably with a WordPress website or blog and proven online marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now