WordPress Traffic Automation Guide
This article is part of an article series designed to help small business owners learn how to grow their business online inexpensively using a WordPress-driven website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to grow online.
Learning how to increase traffic to your website is vital to growing a business online successfully. Driving traffic to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Struggling To Bring More Traffic To Their Web Sites?
If you search for any of the following information in Google …
- “increase more traffic to your site”
- “how can I get web traffic to my web site”
- “top 5 resources to attract more traffic”
- “how to increase more web traffic using free methods”
- “need web site traffic”
… and you will be presented with loads of information on different ways to get more traffic to your website …
(There are lots of ways to increase your website visitors. In this article series you will learn how to set up a simple system to take advantage of many of these traffic generation methods!)
There is clearly no shortage of ways to drive visitors to your web site. There are thousands of tutorials and free resources that can teach you how to increase visitors to your site.
The problem is often more about businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to automate and leverage your web traffic generation.
The picture below shows how many small businesses approach the process of generating traffic to their sites …
(This is how many website owners approach traffic generation)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will eliminate the problem.
Outsourcing is fine if you have great systems in place to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a winning method.
(Without laying down a solid foundation and putting proper systems in place, online traffic generation can become a costly activity!)
Sustainable traffic generation requires laying a solid foundation online, implementing systems, testing campaign elements, experimenting with different marketing and promotional strategies, tracking results, measuring ROI across different traffic generation strategies, etc.
Is There A Simple, Automated Way To Grow Web Traffic?
Imagine if all you had to do to deliver an ongoing stream of targeted visitors to your site was to regularly publish valuable content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are currently doing what we have just described … and so can you!
In our article series, we will show you the process of setting up an automated traffic machine that will help deliver targeted traffic to your web site, simply by adding content on a regular basis to your website.
How To Set Up A System That Will Automatically Bring Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Add other traffic methods and test
(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to explain how to set up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in lots of different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation methods, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you just post content and WordPress will do the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress website or blog is not the same as a professionally-configured WordPress site.
An expertly configured WordPress site is a site that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and functionality of WordPress and the way it integrates with various sites, specifically in areas like SEO, third-party site syndication, and analytics.
Why Do I Need An Expertly Configured WordPress-Driven Site?
We provide a number of detailed articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding why and how an “expertly configured” WordPress blog can be used to set up an automated traffic system requires several articles, which is why we highly recommend that you spend some time reading our content and subscribe to this site (this way, you will be informed whenever we publish new information on this topic).
Let’s begin by addressing these basic questions:
Why does it need to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built with applications that create “static” websites. Essentially, what this means is that the digital content simply sits inside a server waiting to be found. By itself, a static website doesn’t communicate with anyone else outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or announce to any other website when new content has recently been published to the site.
Think about it … if in a static website, your content just sits there passively waiting to be found, then you have to actively promote your web presence and your content to continue driving web traffic.
WordPress is different!
The WordPress CMS application provides a number of features that allow users to set up, easily configure and build an automated “traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, instantly notifying various online properties about your site to start bringing your business new website visitors …
(With an expertly configured WordPress site, you just post new content and your site will then do the rest, informing other sites about your content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we explain the components of this automated online traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be configured for optimal results.
- Automate – Your traffic machine requires not only internal WordPress settings to be configured but also an integration of your WordPress functionality with 3rd-party tools and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party tools, all you have to do is publish new content on a regular basis and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can also begin measuring and understanding your results and gather valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to new traffic generation strategies.
This is the end of Part One
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively with a WordPress-powered website and proven marketing methods that are easy and quick to implement.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group