WordPress Traffic Automation Guide

This article is part of a series of comprehensive articles and tutorials aimed at helping site owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-powered website and proven marketing strategies that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Just about every business needs traffic to survive online.

Discovering effective strategies to increase traffic to your website is one of the fundamental skills of running an online presence successfully. Increasing traffic to a website is also one of the greatest challenges faced by many website owners.

Why Do So Many Small Businesses Have Difficulty Driving More Visitors To Their Websites?

Type in any of the following phrases into Google …

• “increase more visitors to my site”
• “how do I increase more visitors to my website for free”
• “best 25 resources to attract more web site traffic”
• “how to drive more visitors using banner ads”
• “drive traffic to your web site for free”

… and you will be presented with loads of information on ways to help increase visitors to your website …

(There are loads of ways to increase web traffic to your website. In this article series you will learn how to set up a system to benefit from many of these traffic generation methods!)

There is clearly no shortage of ways to drive more visitors to your site. There are loads of products and free resources that can show you effective methods to bring more visitors to your web site.

The problem is often more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The picture below shows the typical approach most small businesses take when it comes to generating web traffic …

(This is how most web site owners approach the challenge of generating website traffic)

Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to your site.

As you will discover in just a moment, there is a better way.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.

There is nothing wrong with outsourcing if you already have great systems in place to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money searching for a positive ROI method.

(Without a solid foundation and the right systems, traffic generation can end up being very costly!)

Increasing web traffic sustainably requires laying a solid foundation online, putting systems in place, testing variables in your campaigns, experimenting with different marketing and promotional services, analyzing results, comparing ROI across different traffic generation strategies, etc.

Is There A Way To Automate The Process Of Increasing Web Visitors?

Imagine if all you had to do to automatically attract targeted visitors to your web site was to regularly publish content to your website or blog.

This is not fantasy or fiction … it’s a fact! In fact, many website owners are already doing this … and you can too!

In this article series, you will discover what is required to set up an automated traffic generation system that will deliver targeted visitors to your site, simply by publishing content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Bring More Traffic To Your Website

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up specific systems to lay down a solid foundation for generating sustainable traffic
2. Add content on a regular basis to drive traffic and generate data organically
3. Add new traffic methods and test

(Getting more web traffic sustainably requires laying a solid foundation online and putting the right systems in place)

Right now, we’re mostly concerned with Step 1. The purpose of our article series is to help you understand how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress website, you just add new content and your site then does the rest!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress blog is a site that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, 3rd-party site syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Web Site?

We write extensively on this site about using WordPress to grow your business online.

Understanding how and why an “expertly configured” WordPress website can instantly begin driving a stream of targeted traffic to your business requires several articles, which is why we strongly recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed whenever we publish a new article).

Let’s start by answering some basic questions:

Why does it have to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Site)

Many sites are built using applications that create websites with “static” web pages. Essentially, this means that the web content simply sits inside the server waiting to be discovered. A static website doesn’t communicate with anyone outside its application; it doesn’t broadcast to anybody in cyberspace or notify any other site that new content has recently been published to the site.

Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the business owner has to keep promoting their site and its content to keep bringing in new visitors.

WordPress is different!

The WordPress application provides several features that allow you to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post content and your website does the rest, immediately notifying search engines, social media and other online properties about your site to automatically start generating your business new web site visitors …

(With an expertly configured WordPress website, you just publish content and WordPress then does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Web Site Traffic Blueprint overview, we explain the components of your automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an integration of your site with external tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your site settings and integrating your site with various third-party services, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider exposure online to potential visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can then start to measure and analyze the traffic generated as a result and start gathering valuable information that will allow you to make better decisions when expanding to additional traffic generation strategies.

This is the end of Section 1

To read the rest of this article, click here:

Website Traffic Blueprint Part Two – How To Turn Your WordPress Site Into A Web Traffic Machine

This article is part of a comprehensive series of tutorials designed to help business owners learn how to grow their business online inexpensively and drive traffic automatically with a WordPress website and proven web marketing strategies.

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