WordPress Traffic Automation Guide

This article is part of a series of articles and tutorials designed to help you learn how to grow your business online and drive traffic organically using a WordPress-driven website and proven online marketing strategies.

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WordPress Traffic Automation Blueprint – Overview

Web traffic is the lifeblood of just about every single business online.

Finding new ways of getting more traffic to your website is one of the fundamental skills of growing a successful business presence online. Getting visitors to a website is also one of the greatest challenges faced by almost every website owner.

Why Do So Many Small Businesses Struggle To Bring More Traffic To Their Websites?

Search for any of the key phrases below in Google …

• “how to get traffic to your web site”
• “how can I increase web traffic to my web site”
• “top 5 resources to increase more traffic”
• “ideas to attract more web site traffic using SEO”
• “need website visitors”

… and you will immediately find loads of tips, tricks, and information about ways to help you get more traffic to your web site …

(There are many ways to get more website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are tons of products and free information that can teach you cost-effective strategies to bring more traffic to your website.

The problem is often more to do with business owners not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are several ways to automate and leverage your web traffic generation.

The picture below shows the typical approach many businesses take when it comes to generating website traffic …

(This is how most site owners approach traffic generation)

Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.

As you will see in a moment, there is a better approach.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address the problem.

There is nothing wrong with outsourcing if you have great systems in place to manage and process information about your traffic generation activities. If not, you will probably end up wasting a lot of your time and money looking for a positive ROI strategy of getting targeted traffic.

(Without laying down a solid foundation and putting proper systems, website traffic generation can end up being a costly waste of time and money!)

Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different services, tracking results, comparing ROI across different traffic generation solutions, and so on.

Is There A Simpler, Automated Way To Increase Traffic?

Imagine owning a website where the only thing you had to do to automatically drive web traffic to your business was to regularly add content to your website.

This is not fantasy … it’s a fact! Many website owners are already doing what we’ve just described … and you can too!

In this article series, you will discover the process of setting up an automated traffic generation machine that will help begin to drive targeted visitors to your site, simply by publishing new content on a regular basis to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for getting sustainable traffic
2. Add content on a regular basis to start driving traffic and generating data
3. Add other traffic methods and test

(To get sustainable web traffic, you need to first set up the right systems)

Right now, we’ll mostly be focusing on Step One. The purpose of this article series is to explain how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money by starting simple and scaling things when required
• Automatically get your web content indexed faster in search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …

(With an expertly configured WordPress website, you just add content and your site does the rest!)

What Is An Expertly Configured WordPress Web Site?

An expertly configured WordPress site is not the same as a professionally-configured WordPress site.

An ”expertly configured” WordPress blog is a website that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and reporting.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.

Understanding why and how an “expertly configured” WordPress website or blog can be used to set up an automated traffic system requires several article installments, which is why we recommend that you spend some time reading our posts and subscribe to our site (this way, you will be informed whenever we publish a new article).

Let’s start by addressing these basic questions:

Why does it need to be WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many websites are built on applications that create websites with “static” web pages. Essentially, this means that the content simply sits inside a server waiting to be discovered. A static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in the cybersphere or notify any other website when new content has recently been added to your site.

Think about it … if in a static website, your content just sits in a server passively waiting to be found, then you have to continually find ways of promoting your site and your content to maintain new web visitors coming.

WordPress is different!

The WordPress platform comes with powerful built-in functionality that allows site owners to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is add content and WordPress will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically start generating you more website traffic …

(With an expertly configured WordPress site, you just publish new content and WordPress does the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal results.
• Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also the integration of your site with 3rd-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once configuring your WordPress settings and integrating your website with various external sites, all you have to do is publish new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential new visitors.
• Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin measuring and understanding your incoming traffic and start gathering valuable data that will allow you to make smarter decisions when using additional traffic generation strategies.

This is the end of Section 1

To read more, click here:

Website Traffic Blueprint Part 2 – A Complete Guide To Getting More Web Traffic Automatically

This article is part of a comprehensive series of tutorials designed to help you learn how to grow your business online cost-effectively and drive traffic automatically with a WordPress website and proven online marketing methods.

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