WordPress Traffic Automation Guide
This article is part of a series of comprehensive tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic organically with a WordPress website or blog and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of just about every business online.
Knowing how to attract new traffic to your website is essential to growing an online presence successfully. Increasing traffic to a web site is also one of the greatest challenges faced by almost all website owners.
Why Do So Many Businesses Have Difficulty Getting More Traffic To Their Web Sites?
Type in any of the commonly-searched phrases below into Google …
- “how to attract web traffic to my web site”
- “how do I increase traffic to my web site”
- “learn to drive more web visitors”
- “ideas to increase more website visitors using SEO”
- “need web traffic”
… and you will be immediately presented with loads of tips, tricks, and information on different methods to help drive more website visitors …
(There are lots of methods to increase web traffic to your site. In this article series you will learn how to set up a simple system to benefit from most of these traffic generation strategies!)
There is clearly no shortage of ways to drive traffic to your site. There are tons of products and free information online that can show you strategies to bring more traffic to your web site.
The problem is often more about businesses not investing sufficient time into learning how to grow web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating website traffic …
(This is how many web site owners approach the challenge of generating traffic to their sites)
Essentially, the approach many small businesses typically take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As you will see in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
There is nothing wrong with outsourcing if you have systems in place to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of valuable time and money looking for a winning strategy.
(Without a solid foundation and proper systems, website traffic generation can end up being a costly waste of time and money!)
Getting a regular stream of web traffic sustainably involves setting up a solid foundation online, putting proper systems in place, continually testing variables in your campaigns, experimenting with different strategies, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Getting More Web Traffic?
Imagine if all you had to do to drive targeted traffic to your business was to regularly publish content to your website or blog.
This is not fantasy … it’s a fact! As a matter of fact, many website owners are currently doing this … and so can you!
In our Web Traffic Blueprint article series, you will discover how to create an automated traffic generation machine that can help begin attracting web traffic to your site, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Increase Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating traffic data
- Add other traffic strategies and test
(Getting more web traffic sustainably involves setting up a solid foundation online and putting the right systems in place)
Right now, we’ll mostly be focusing on Step 1. The aim of our article series is to lay the foundations of a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling up to suit your budget
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress website, you just publish new content and WordPress will do the rest!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress web site.
An ”expertly configured” WordPress website or blog is a website or blog that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress Web Site?
We have published many comprehensive articles on this site about the benefits of using WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to this site (this way, you will be informed whenever new content about this topic gets published).
Let’s start by answering a couple of basic questions:
What makes WordPress so special? Why not use some other web platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Website)
Many websites are traditionally built using platforms that create “static” websites. Essentially, this means that the website content just sits inside a server waiting to be discovered. A static website doesn’t communicate with anyone outside its application; it doesn’t ’ping’ anyone in the cybersphere or inform any other site when new content has recently been added to the site.
Think about it … if in a traditional website, the content just sits there passively waiting to be found, then the website owner has to keep promoting their web presence and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS application comes with default functionality that allows users to set up, configure and build an automated “traffic generation” machine, where all you then need to do is add new content and your site will then do the rest, immediately notifying various online properties about your new content to drive your business new web traffic …
(With an expertly configured WordPress site, you simply add content and your website will do the rest, notifying other sites about your content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be expertly configured but also expert integration of your built-in WordPress features with third-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various third-party tools, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media accounts and other online properties about the new content, giving your site wider exposure online to potential visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can then begin measuring and analyzing your results and gather valuable information that will allow you to make smarter decisions as you expand to additional traffic generation strategies.
This is the end of Section 1
To continue reading about this topic, click here:
This tutorial is part of a comprehensive series of articles designed to help small business owners learn how to grow their business using a WordPress-driven website and proven marketing methods that are easy and quick to implement.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)