WordPress Traffic Automation Guide
This article is part of a series of tutorials designed to help website owners learn how to grow their business using a WordPress-driven website and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new traffic to grow online.
Knowing how to generate new traffic to your website is vital to building a successful web presence. Getting traffic to a web site is also one of the biggest challenges faced by almost every web site owner.
Why Do So Many Small Businesses Struggle To Attract More Visitors To Their Websites?
If you type any of the following phrases into Google …
- “how to drive more web traffic to my web site for free”
- “attract visitors to my web site for free”
- “ways to get visitors”
- “ideas to attract web site visitors using social media”
- “need more web site traffic”
… and you will be immediately presented with loads of tips, tricks, and information about strategies to help you drive more website visitors …
(There are lots of ways to increase your website visitors. In this article series you will learn how to set up a system to benefit from many of these traffic generation strategies!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of tutorials and free sites that can show you cost-effective methods to bring more traffic to your web site.
The problem often has more to do with business owners not investing enough time into learning how to generate web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are a number ways to automate and leverage your web traffic generation.
The diagram below shows the typical approach most small businesses take when it comes to generating website traffic …
(This is how many businesses approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you build your website, and then you figure out ways of driving traffic to your website.
As you will see in a moment, there is a smarter approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will address this problem.
Outsourcing is great if you already have the systems set up to manage your traffic generation activities. If not, all you will probably do is end up wasting a lot of your time and money looking for a positive ROI traffic method.
(Without laying down a solid foundation and putting the right systems, traffic generation can end up becoming a costly activity!)
Getting more web traffic sustainably involves laying a solid foundation online, implementing the right systems, continually testing elements in your campaigns, experimenting with different strategies, tracking results, comparing ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Generate Website Traffic?
Imagine owning a website where the only thing you had to do to attract targeted visitors to your website was to regularly publish content to your website.
This is not fantasy or fiction … it’s a fact! As a matter of fact, many website owners are currently profiting with what we have described above … and so can you!
In this article series, we will show you what is required to set up an automated traffic generation system that can begin to deliver targeted visitors to your site, simply by adding new content to your website on a consistent basis.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add other traffic methods and test
(Increasing web traffic sustainably requires setting up a solid foundation online and putting systems in place)
At this stage, we’re mostly concerned with Step One. The purpose of our article is to help you set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money by starting with a simple setup and scaling things cost-effectively
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress website, you simply post content and your website will do the rest, informing other sites about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website.
An expertly configured WordPress site is a blog that is not only powered by the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits of using WordPress-powered sites to grow your business online.
Understanding why and how an “expertly configured” WordPress website or blog can be used to create an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when new information about this topic gets published).
Let’s start by answering a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why can’t you use another web platform?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built using applications that create “static” websites. Essentially, this means that your digital content mostly sits inside the server waiting to be found. On its own, a static website doesn’t communicate with anything outside the application; it doesn’t broadcast to anybody in cyberspace or announce to any other site that new content has recently been published.
Think about it … if with a static website, your content simply sits there passively waiting to be found, then you have to continually find ways of promoting your web presence and your content to maintain new web visitors coming.
WordPress is different!
WordPress provides many features that allow you to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post new content and your website does the rest, instantly notifying search engines, social media and other online properties about your site to automatically bring your business more website traffic …
(With an expertly configured WordPress web site, you just add new content and WordPress does the rest, informing other sites about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we explain the components of this automated traffic system:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also an integration of your site’s built-in functionality with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site has been configured and integrated with various third-party tools, all you have to do is publish new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend beginning with a content marketing strategy to build traffic organically. With the right systems in place, you can also start tracking and understanding incoming traffic and start gathering valuable data that will allow you to make smarter decisions as you expand to other traffic generation methods.
This is the end of Section One
To continue reading this article, click on the link below:
This article is part of a comprehensive tutorial series designed to help you learn how to grow your business online inexpensively using a WordPress website or blog and proven online marketing methods.
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"Wow! I never knew there's so much to learn about WordPress! I bought one of the WordPress for Dummies three years ago, such authors need to be on this course!" - Rich Law, Create A Blog Now