WordPress Traffic Automation Guide
This article is part of a series of tutorials aimed at helping small business owners learn how to grow their business online with a WordPress-driven website and proven web marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Learning how to drive new traffic to your website is vital to growing an online presence successfully. Increasing traffic to a website is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Small Businesses Have Difficulty Attracting Visitors To Their Websites?
Type any of the following key phrases into Google …
- “bring visitors to my web site”
- “how do I drive more traffic to my web site for free”
- “best 10 methods to increase more traffic”
- “ideas to bring website traffic using Reddit”
- “I need website traffic”
… and you will be presented with an overwhelming number of sites with tips, tricks, and information about different strategies to get more visitors to your site …
(There are loads of methods to increase web traffic to your website. This article series will show you how to set up a system to benefit from many of these traffic generation methods!)
There is clearly no shortage of ways to drive more traffic to your site. There are loads of tutorials and free information that can teach you cost-effective strategies to increase traffic to your web site.
The problem is often more to do with businesses not investing enough time into learning how to drive web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to automate and leverage your web traffic generation.
The diagram below shows the typical approach many small businesses take when it comes to generating web traffic …
(This is how most web site owners approach the challenge of generating website traffic)
Essentially, the typical approach many small businesses take is this: first, you get a website, and then you figure out how to drive traffic to your website.
As you will discover in just a moment, there is a smarter way.
You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to professionals will address this problem.
There is nothing wrong with outsourcing if you have systems set up to manage and analyze the results of your traffic generation campaigns already. If not, you will probably end up spending a lot of your time and money looking for a winning method.
(Without a proper foundation and systems in place, online traffic generation can be a costly waste of time and money!)
Sustainable traffic generation involves setting up a solid foundation online, putting the right systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional strategies, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Way To Automate The Process Of Getting More Website Traffic?
Imagine if you owned a website where all you had to do to deliver targeted traffic to your website was to publish content on a regular basis.
This is not science fiction … it’s a fact! In fact, many website owners already have some or all of the requirements set up to profit from the automated traffic system we have just described … and you can too!
In our article series, we explain the process of setting up an automated traffic machine that can help attract web traffic to your website, simply by publishing new content on a consistent basis to your website.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable web traffic
- Add web content on a regular basis to drive visitors and generate web traffic data organically
- Start adding other traffic strategies and test
(To get sustainable traffic, you need to first set up the right systems)
Right now, we’re mostly concerned with Step One. The aim of this article series is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money by starting simple and scaling things intelligently
- Automatically get your web pages indexed faster in search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you simply post content and WordPress does the rest!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is different than a professionally-configured WordPress site.
An ”expertly configured” WordPress website is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other services, specifically in areas like search engine optimization, content syndication, and analytics.
Why Use An Expertly Configured WordPress-Powered Site?
We write extensively on this site about the benefits and advantages of choosing WordPress to grow your business online.
Understanding how and why an “expertly configured” WordPress website can create an automated traffic system requires a number of articles, which is why we recommend that you spend some time reading our posts and consider subscribing to our site (this way, we can let you know when we publish new content on this topic).
Let’s begin by answering a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many websites are built using applications that create “static” websites. Essentially, what this means is that the content files just sit inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anyone outside its platform; it doesn’t send out ’pings’ to anybody in the cybersphere or notify any other site that new content has been published on your website.
Think about it … if with a traditional website, all of the content simply sits there passively waiting to be found, then the web site owner has to constantly keep on promoting their website and its content to maintain web visitors coming.
WordPress is different!
The WordPress platform comes with default functionality that lets site owners set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is add new content and WordPress will then do the rest, instantly notifying search engines, social media and other online properties about your new content to generate you more traffic …
(With an expertly configured WordPress site, you simply post content and WordPress then does the rest, informing other sites about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Traffic Blueprint overview, we explain the components of this automated web traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your WordPress functionality with 3rd-party tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your site with various third-party tools, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more web visitors.
- Optimize – We recommend beginning with a content-focused strategy to build organic traffic. With the right systems in place, you can also begin to track and understand incoming traffic and gather valuable data that will allow you to make intelligent and cost-effective decisions when expanding to different traffic generation methods.
This is the end of Section One
To read more, click on the link below:
This article is part of a comprehensive series of articles designed to help you learn how to grow your business with a WordPress website and proven marketing strategies that are easy to implement.
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