WordPress Traffic Automation Guide

This article is part of an article series aimed at helping you learn how to grow your business online using a WordPress-driven website and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of almost every business online.

Learning how to bring traffic to your website is one of the fundamental skills of building a successful business presence online. Getting traffic to a website is also one of the biggest challenges faced by almost every business owner.

Why Are So Many Businesses Struggling To Drive More Visitors To Their Websites?

Search for any of the key phrases below in Google …

• “increase more traffic to my site for free”
• “how do I bring web traffic to my web site for free”
• “ideas to increase web traffic”
• “need to bring visitors using free methods”
• “I need website traffic”

… and you will be presented with loads of tips, tricks, and information on strategies to help you get more visitors to your website …

(There are lots of ways to drive more web traffic to your website. In this article series you will learn how to set up a system to take advantage of most of these traffic generation strategies!)

There is clearly no shortage of ways to drive more visitors to your site. There are thousands of courses and free resources online that can teach you ways to bring more traffic to your website.

The problem often has more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.

The diagram below shows how many businesses approach the process of generating traffic to their sites …

(This is how many businesses approach the challenge of generating traffic to their sites)

Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out how to drive traffic to your site.

As we will show you in just a moment, there is a smarter approach.

Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is useful if you have systems in place to manage and analyze the results of your traffic generation activities. If not, all you will probably do is end up investing a lot of time and money looking for a positive ROI strategy.

(Without a proper foundation and the right systems in place, online traffic generation can become a costly waste of time and money!)

Getting more web traffic sustainably involves laying a solid foundation online, putting proper systems in place, continually testing campaign elements, experimenting with different strategies, analyzing results, measuring ROI across different traffic generation opportunities, etc.

Is There A Way To Automate The Process Of Driving Website Visitors?

Imagine owning a web site where all you had to do to automatically attract new targeted traffic to your web site was to regularly add content to your site.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are enjoying the benefits of this automated traffic system … and so can you!

In this article series, you will learn the process of setting up an automated traffic machine that can begin driving an ongoing stream of new targeted traffic to your website, simply by publishing regular content to your web site.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic method we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for driving sustainable traffic
2. Add web content on a regular basis to drive traffic and generate data organically
3. Add new traffic strategies and test

(To generate sustainable web traffic, you need to first set up the right systems)

At this point, we’re mostly concerned with Step One. The purpose of this article is to explain how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money by starting simple and scaling up as you grow
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Gain valuable insights about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress website, you simply publish new content and WordPress then does the rest, informing the world about your content and bringing you back traffic!)

An Expertly Configured WordPress Website – What Is It?

An expertly configured WordPress website or blog is not the same thing as a professionally-configured WordPress website.

An expertly configured WordPress website is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, external site notification, and reporting.

Why Use An Expertly Configured WordPress-Powered Website?

We provide a number of excellent blog posts on this site about the benefits of using the WordPress CMS to grow your business online.

Understanding how an “expertly configured” WordPress web site can be used to create an automated traffic system requires a number of article installments, which is why we really recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know when a new article gets published).

Let’s begin by answering these basic questions:

What makes WordPress so special? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many web sites are traditionally built using platforms that create websites with “static” web pages. Essentially, what this means is that your content files mostly sit inside a server waiting to be discovered. The static website doesn’t communicate with anything outside its application; it doesn’t ’ping’ anyone in cyberspace or inform any other site that new content has recently been added.

Think about it … if with a traditional website, your content simply sits there passively waiting to be found, then you have to actively keep promoting your site and your content to continue driving web traffic.

WordPress is different!

WordPress provides various features that give users the ability to set up, configure and build an automated “web traffic generation” machine, where all you then have to do is post content and WordPress will do the rest, immediately notifying search engines, social media and other online properties about your new content to start bringing your business more web traffic …

(With an expertly configured WordPress web site, you simply publish new content and WordPress will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also integrating your built-in WordPress features with external services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your website with various third-party sites, you simply begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential new visitors.
• Optimize – We recommend starting with a content marketing strategy to build traffic sustainably. With the right systems in place, you can begin to monitor and analyze your results and gather valuable data that will allow you to make smarter decisions as you expand to new traffic generation methods.

This is the end of Part 1

To keep reading, click here:

Web Site Traffic Blueprint Part Two – A Complete Guide To Increasing Your Web Traffic Automatically

This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively and drive traffic automatically using a WordPress website and proven web marketing methods.

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