WordPress Traffic Automation Guide
This article is part of an article series aimed at helping small business owners learn how to grow their business online cost-effectively using a WordPress website or blog and proven web marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs traffic to grow online.
Discovering new strategies to increase traffic to your website is vital to building a successful web presence. Getting visitors to a website is also one of the greatest challenges faced by many web site owners.
Why Do So Many Businesses Have Difficulty Driving Traffic To Their Websites?
Type any of the following searches into Google …
- “attract more traffic to your web site”
- “how do I get more visitors to my website”
- “how to get more web visitors”
- “ways to increase web site visitors using PPC advertising”
- “need more web visitors”
… and you will be presented with an overwhelming number of sites that provide information about different methods to get more traffic to your website …
(There are many strategies to increase web traffic to your website. This article series is designed to help you set up a system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your web site. There are tons of tutorials and free information that can teach you cost-effective strategies to increase traffic to your website.
The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your website to leverage and automate your web traffic generation.
The illustration below shows how many businesses typically approach the process of generating web traffic …
(This is how most site owners approach traffic generation)
Essentially, the typical approach many businesses take is this: first, you get your website, and then you figure out ways of driving traffic to your website.
As we will show you in just a moment, there is a better approach.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
There is nothing wrong with outsourcing if you have great systems in place to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of your valuable time and money searching for a winning method.
(Without laying down a solid foundation and putting the right systems, online traffic generation can end up being a costly waste of time and money!)
Sustainable traffic generation involves laying a solid foundation online, putting systems in place, testing campaign variables, experimenting with different marketing and promotional strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simpler, Automated Way To Generate More Web Visitors?
Imagine if all you had to do to instantly deliver web traffic to your website was to regularly add quality content to your website.
This is not fantasy … it’s a fact! Many website owners are profiting with what we have just described … and so can you!
In this article series, we explain the process of setting up an automated traffic generation machine that can deliver targeted traffic to your business, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves three basic steps:
- Set up systems to lay down a solid foundation for driving sustainable web traffic
- Add content on a regular basis to start bringing visitors and generating data
- Start testing other traffic strategies
(Sustainable traffic generation involves setting up a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately help your business:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just post content and your website will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress website is different than a professionally-configured WordPress website or blog.
An ”expertly configured” WordPress web site is a website that is not only powered by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, ease-of-use and built-in functionality of WordPress and the way it can be integrated with various services, specifically in areas like SEO, external site notification, and analytics.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many great articles on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how an “expertly configured” WordPress web site can drive new targeted traffic to your business requires a number of article installments, which is why we really recommend that you spend some time reading our posts and consider subscribing to this site (this way, you will be informed when new content on this topic is published).
Let’s begin by addressing a couple of basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are built with applications that create “static” websites. Essentially, this means that the website pages just sit inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anyone else outside its platform; it doesn’t send out ’pings’ to anyone in cyberspace or notify any other site when new content has been added to your site.
Think about it … if in a traditional website, your content just sits in a server passively waiting to be found, then you have to constantly be promoting your site and your content to keep bringing in web traffic.
WordPress is different!
The WordPress application comes with powerful built-in functionality that allows you to set up, easily configure and build an automated “web traffic generation” machine, where all you then need to do is add content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your site to automatically start generating your business new website traffic …
(With an expertly configured WordPress site, you simply publish new content and your site will do the rest, informing the world about your new content and bringing you back traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated website traffic system:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal results.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also expert integration of your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After configuring your site settings and integrating your website with various third-party sites, all you have to do is publish new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can then begin to track and understand incoming traffic and gather valuable information that will allow you to make better decisions as you expand to additional traffic generation methods.
This is the end of Part 1
To keep reading this article, click here:
This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online cost-effectively with a WordPress-driven website or blog and proven online marketing methods.
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