WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help business owners learn how to grow their business online cost-effectively and drive traffic automatically with a WordPress website and proven marketing strategies that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs traffic to grow online.
Discovering sustainable ways to attract more visitors to your website is essential to running a successful business presence online. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Drive More Visitors To Their Websites?
Search for any of the phrases below in Google …
- “drive web traffic to my web site for free”
- “increase web traffic to my website”
- “top 10 resources to bring traffic”
- “ideas to get more website visitors using LinkedIn”
- “get web traffic to my web site”
… and you will be immediately presented with loads of tips, tricks, and information on strategies to help you increase your website visitors …
(There are lots of strategies to get more web traffic to your website. In this article series you will learn how to set up a simple system to take advantage of all these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are thousands of tutorials and free information online that can teach you effective how to increase visitors to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The diagram below shows how most small businesses typically approach the process of generating website traffic …
(This is how most website owners approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you get a website, and then you figure out ways of driving traffic to the site.
As we will show you in just a moment, there is a smarter way.
Don’t make the mistake of believing that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is great if you have great systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up spending a lot of your valuable time and money looking for a winning strategy.
(Without laying down a solid foundation and putting proper systems in place, traffic generation can be a costly waste of time and money!)
Driving more web traffic sustainably requires setting up a solid foundation online, implementing proper systems, testing campaign elements, experimenting with different advertising and promotional methods, tracking results, measuring ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Get Web Traffic?
Imagine if you owned a website where the only thing you had to do to drive new visitors to your business was to publish content on a regular basis.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are currently already enjoying the benefits of what we have described above … and so can you!
In the Web Site Traffic Blueprint article series, you will learn how to create an automated traffic generation machine that can help begin to attract web traffic to your site, simply by adding content to your website on a regular basis.
How To Set Up A System That Will Automatically Drive Traffic To Your Website
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add web content on a regular basis to drive traffic and generate data organically
- Add new traffic methods and test
(To get sustainable web traffic, you need to first put in the right systems)
At this point, we’re mostly concerned with Step One. The purpose of our article is to help you set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation campaigns, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress site, you simply add content and your website will do the rest!)
An Expertly Configured WordPress Website – What Is It?
An expertly configured WordPress website is different than a professionally-configured WordPress web site.
An expertly configured WordPress site is a web site that is not only built on the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and how it integrates with various sites, specifically in areas like search engine optimization, external site notification, and reporting.
Why Use An Expertly Configured WordPress Web Site?
We write extensively on this site about the benefits of using WordPress-driven sites to grow your business online.
Understanding how an “expertly configured” WordPress site can help create an automated traffic generation system requires several article installments, which is why we really recommend that you spend some time reading our other articles and consider subscribing to our site (this way, you will be informed when we publish a new article).
Let’s begin by answering a couple of basic questions:
Why does it have to be WordPress? Why can’t you just use some other web platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Website)
Many sites are traditionally built using platforms that create “static” websites. Essentially, this means that your website pages just sit inside the server waiting to be discovered. The static website doesn’t communicate with anything outside its platform; it doesn’t broadcast to anyone in the cybersphere or notify any other website that new content has been published on the site.
Think about it … if with a static website, all of the content simply sits in a server passively waiting to be found, then the site owner has to actively continue promoting their website and its content to maintain web traffic coming.
WordPress is different!
The WordPress CMS application provides many features that allow users to set up, easily configure and build an automated “traffic generation” machine, where all you then have to do is post new content and your website does the rest, instantly notifying various online properties about your new content to generate your business more web site traffic …
(With an expertly configured WordPress site, you just add new content and your site will then do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated website traffic machine:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for best results.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also an expert integration of your site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various third-party services, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider exposure online to potential new visitors.
- Optimize – We recommend starting with a content-based strategy to build organic traffic. With the right systems in place, you can start measuring and understanding the traffic generated as a result and start gathering valuable data that will allow you to make better decisions when using new traffic generation methods.
This is the end of Section One
To read the rest of this article, click here:
This tutorial is part of an article series designed to help you learn how to grow your business and drive traffic sustainably using a WordPress website or blog and proven web marketing strategies.
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