WordPress Traffic Automation Guide

This article is part of a series of articles designed to help you learn how to grow your business online inexpensively and drive traffic organically using a WordPress website and proven marketing methods that are easy to use and quick to implement.

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WordPress Traffic Automation Blueprint – Overview

Almost every business needs a regular stream of new visitors to stay in business online.

Learning cost-effective methods of getting more traffic to your website is a requirement of running a successful business online. Lack of web traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Attracting More Traffic To Their Web Sites?

If you type any of the commonly-searched phrases below into Google …

• “get traffic to my website”
• “bring more web traffic to my website”
• “how to bring visitors”
• “ways to attract web site traffic using paid advertising”
• “need web traffic”

… and you will immediately find loads of tips, tricks, and information on ways to help you increase visitors to your website …

(There are many methods to drive more web traffic to your web site. This article series will show you how to set up a simple system to take advantage of most of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your web site. There are loads of courses and free information online that can show you cost-effective strategies to get more visitors to your website.

The problem is often more to do with businesses not investing sufficient time into learning how to generate web traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are several ways to leverage and automate your web traffic generation.

The illustration below shows the typical approach most businesses take when it comes to generating web traffic …

(This is how most businesses approach the challenge of generating web traffic)

Essentially, the typical approach many businesses take is this: first, you build a website, and then you figure out how to drive traffic to your site.

As we will show you in just a moment, there is a better approach.

You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.

Outsourcing is great if you already have systems set up to manage your traffic generation activities. If not, you will probably end up investing a lot of valuable time and money looking for a positive ROI strategy.

(Without a proper foundation and systems in place, website traffic generation can become very costly!)

Sustainable traffic generation requires setting up a solid foundation online, putting the right systems in place, testing variables in your campaigns, experimenting with different methods, analyzing results, measuring ROI across different traffic generation strategies, and so on.

Is There A Simple, Automated Way To Get More Website Visitors?

Imagine if you owned a web site where all you had to do to attract targeted visitors to your site was to publish content consistently.

This is not science fiction or fantasy … it’s a fact! In fact, many website owners are already doing this … and so can you!

In this article series, you will learn the process of setting up an automated traffic machine that can instantly begin attracting a stream of web traffic to your site, simply by adding regular content to your website.

How To Set Up An Automated Web Traffic System

As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:

1. Set up systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to drive visitors and generate web traffic data organically
3. Start testing other traffic methods

(To generate sustainable web traffic, you need to first set up the right systems)

Right now, we’re mostly concerned with Step One. The aim of this article series is to explain how to set up a traffic generation system that will ultimately:

• Save time using automation and leverage
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress site, you just publish content and your website does the rest, informing the world about your new content and bringing you back web traffic!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress site is different than a professionally-configured WordPress website or blog.

An expertly configured WordPress site is a website or blog that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with various sites, specifically in areas like SEO, 3rd-party site notification, and reporting.

Why Use An Expertly Configured WordPress-Driven Web Site?

We provide a number of great blog posts on this site about the benefits of using WordPress-driven websites to grow your business online.

Understanding how and why an “expertly configured” WordPress website can help create an automated traffic system requires several articles, which is why we recommend that you spend some time reading our other articles and subscribe to this site (this way, we can let you know when we publish new content about this topic).

Let’s start by addressing these basic questions:

Why use WordPress to set up an automated traffic generation system? What does WordPress do that other web platforms don’t?

Take a look at the picture below …

(Static Website vs Expertly Configured WordPress Website)

Many websites are built with applications that create “static” websites. Essentially, this means that the website content just sits inside a server waiting to be found. The static website doesn’t communicate with anything else outside its platform; it doesn’t send out ’pings’ to anybody in cyberspace or announce to any other website that new content has been added.

Think about it … if with a static website, all of your content simply sits in a server passively waiting to be found, then you have to actively keep promoting your web presence and your content to maintain new web visitors coming.

WordPress is different!

WordPress comes with default functionality that gives users the ability to set up, configure and build an automated “online traffic generation” machine, where all you then need to do is add content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate your business new web site visitors …

(With an expertly configured WordPress site, you just add new content and your website will do the rest, informing other sites about your content and bringing you back web traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The Web Traffic Blueprint overview, we go over the components of this automated traffic machine:

• Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be configured for best results.
• Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also integrating your site’s built-in functionality with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site settings have been configured and integrated with various external sites, you simply begin publishing new content on a regular basis and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to more web visitors.
• Optimize – We recommend starting with a content strategy to build traffic sustainably. With the right systems in place, you can also begin measuring and understanding your results and gather valuable information that will allow you to make better decisions when expanding to other traffic generation strategies.

This is the end of Part 1

To read more, click on the link below:

Website Traffic Blueprint Part 2 – Discover How To Create An Automated Traffic Generation Machine

This tutorial is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic automatically with a WordPress-driven website and proven online marketing strategies.

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