WordPress Traffic Automation Guide
This article is part of a comprehensive article series designed to help site owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress website and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Most businesses need traffic to prosper online.
Learning how to bring visitors to your website is vital to running a successful web presence. Driving traffic to a web site is also one of the greatest challenges faced by almost every website owner.
Why Are So Many Businesses Having Difficulty Getting Visitors To Their Web Sites?
If you search for any of the information below in Google …
- “how to drive traffic to my site for free”
- “attract more visitors to my website for free”
- “how to bring more website visitors”
- “how to drive more web traffic using Pinterest”
- “get more clients to your web site for free”
… and you will find tons of pages that provide information on different strategies to help drive more traffic to your website …
(There are many strategies to drive more web traffic to your website. This article series is designed to help you set up a system to take advantage of most of these traffic generation methods!)
There is clearly no shortage of ways to drive more visitors to your website. There are loads of products and free sites online that can teach you effective methods to increase traffic to your web site.
The problem is often more to do with business owners not investing enough time into learning how to drive web traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.
The diagram below shows how most small businesses approach the challenge of generating website traffic …
(This is how most small businesses approach the challenge of generating traffic to their sites)
Essentially, the approach most businesses typically take is this: first, you get your website, and then you figure out ways of driving traffic to it.
As we will show you in a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
There is nothing wrong with outsourcing if you already have systems set up to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a profitable method.
(Without laying down a solid foundation and putting the right systems in place, traffic generation can be very costly!)
Getting a consistent stream of web traffic sustainably involves setting up a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different marketing and promotional services, tracking results, measuring ROI across different traffic generation opportunities, etc.
Is There A Way To Automate The Process Of Driving More Website Traffic?
Imagine if you owned a website where the only thing you had to do to automatically deliver an ongoing stream of new visitors to your web site was to regularly add content to your website or blog.
This is not fantasy … it’s a fact! Many website owners already have some or all of the basic components set up for this to happen … and so can you!
In our WordPress Traffic Blueprint article series, you will learn how to set up an automated traffic generation machine that can deliver a stream of new targeted traffic to your site, simply by adding regular content to your website.
How To Set Up A System That Will Automatically Help Bring More Traffic To Your Site
As you can see in the diagram below, the web traffic method we present in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate web traffic data organically
- Add new traffic methods and test
(To get sustainable web traffic, you first need to put in the right systems)
Right now, we’re mostly concerned with Step One. The aim of our article is to help you lay the foundations for a traffic generation system that will ultimately:
- Save time using leverage and automation
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website or blog …
(With an expertly configured WordPress web site, you simply post content and WordPress then does the rest, informing other sites about your new content and bringing you back web traffic!)
An Expertly Configured WordPress Web Site – What Is It?
An expertly configured WordPress web site is different than a professionally-configured WordPress website.
An expertly configured WordPress blog is a web site that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding why and how an “expertly configured” WordPress web site can create an automated traffic generation system requires several articles, which is why we strongly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever we publish a new article).
Let’s begin by answering some basic questions:
Why does it have to be WordPress? Why not use some other platform?
Take a look at the diagram below …
(Static vs Expertly Configured WordPress Site)
Many websites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that the website content mostly sits inside the server waiting to be found. A static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anyone in cyberspace or announce to any other website that new content has been published in your site.
Think about it … if with a static website, all of the content just sits there passively waiting to be found, then the website owner has to actively promote their web presence and its content to maintain web visitors coming.
WordPress is different!
WordPress provides various features that let users set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is add new content and your site does the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business more website traffic …
(With an expertly configured WordPress site, you simply publish new content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Website Traffic Blueprint overview, we break down the components of this automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings have to be expertly configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also expert integration of your WordPress site with third-party tools and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your site settings have been configured and integrated with various external services, you then begin publishing new content consistently and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to potential visitors.
- Optimize – We recommend beginning with a content-focused strategy to build traffic organically. With the right systems in place, you can then begin tracking and understanding the traffic generated as a result and gather valuable information that will allow you to make more intelligent and cost-effective decisions as you expand to other traffic generation methods.
This is the end of Part 1
To read more, click on the link below:
This tutorial is part of an tutorial series designed to help website owners learn how to grow their business and drive traffic sustainably using a WordPress-driven website or blog and proven online marketing methods.
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"If you're new to WordPress, this can stand on its own as a training course and will stay with you as you progress from beginner to advanced and even guru status." - Bruce (Columbus, Ohio)