WordPress Traffic Automation Guide

This tutorial is part of an article series designed to help site owners learn how to grow their business online using a WordPress-driven website or blog and proven marketing methods that are easy to use and easy to implement.

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WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Learning how to increase traffic to your website is essential to growing a successful web presence. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Do So Many Businesses Struggle To Bring More Traffic To Their Web Sites?

Search for any of the following information in Google …

• “attract web traffic to your website for free”
• “get more web traffic to my web site”
• “best 50 ways to get website visitors”
• “best way to get more visitors using paid ads”
• “need more web traffic”

… and you will immediately find thousands of pages containing tips, tricks, and information about different methods to help drive more website visitors …

(There are lots of strategies to drive more website visitors. This article series will show you how to set up a system to take advantage of many of these traffic generation methods!)

Clearly, there is no shortage of ways to drive traffic to your web site. There are thousands of courses and free information that can show you cost-effective ways to bring more visitors to your site.

The problem is often more about business owners not investing sufficient time into learning how to generate new traffic sustainably, not setting up systems to manage the process effectively, and, in many cases, not even being aware that there are ways to configure your site to automate and leverage your web traffic generation.

The illustration below shows how most small businesses typically approach the challenge of generating traffic to their sites …

(This is how most web site owners approach the challenge of generating web traffic)

Essentially, the approach most businesses typically take is this: first, you build a website, and then you figure out ways of driving traffic to your website.

As you will see in just a moment, there is a smarter way.

You shouldn’t make the mistake of believing that ”outsourcing” your traffic generation to experts will eliminate the problem.

Outsourcing is fine if you have systems in place to manage and process information about your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money looking for a profitable traffic method.

(Without laying down a solid foundation and putting proper systems in place, website traffic generation can become a costly waste of time and money!)

Driving web traffic sustainably requires laying a solid foundation online, putting systems in place, continually testing elements in your campaigns, experimenting with different advertising and promotional methods, analyzing results, measuring ROI across different traffic generation opportunities, and so on.

Is There A Simple, Automated Way To Drive More Website Traffic?

Imagine if you owned a web site where all you had to do to automatically attract targeted traffic to your site was to regularly publish content to your site.

This is not fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have described above … and so can you!

In this article series, we explain the process of setting up an automated traffic generation system that can help begin delivering targeted traffic to your website, simply by publishing regular content to your site.

How To Set Up A System That Will Automatically Help Drive Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three basic steps:

1. Set up specific systems to lay down a solid foundation for driving sustainable web traffic
2. Add content on a regular basis to drive visitors and generate web traffic data organically
3. Add new traffic strategies and test

(To get sustainable web traffic, you first need to put in the right systems)

At this stage, we’re mostly concerned with Step One. The purpose of our article is to help you set up a traffic generation system that will ultimately help you:

• Save time using leverage and automation
• Save money by starting simple and scaling up sensibly
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation strategies, track results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress web site …

(With an expertly configured WordPress website, you just post new content and your website does the rest, notifying other sites about your content and bringing you back traffic!)

What Is An Expertly Configured WordPress Site?

An expertly configured WordPress website is different than a professionally-configured WordPress web site.

An ”expertly configured” WordPress website or blog is a blog that is not only built with WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with various sites, specifically in areas like search engine optimization, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Powered Website?

We write extensively on this site about the benefits of using the WordPress platform to grow your business online.

Understanding why and how an “expertly configured” WordPress site will help attract targeted visitors to your business requires several articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever we publish a new article).

Let’s begin by answering these basic questions:

Why WordPress? What does WordPress provide that other web platforms don’t?

Take a look at the illustration below …

(Static Website vs Expertly Configured WordPress Website)

Many web sites are built on applications that create websites with “static” web pages. Essentially, this means that the website pages simply sit inside the server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t ’ping’ anybody in the cybersphere or announce to any other site that new content has been added to your site.

Think about it … if in a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to continually keep promoting their site and its content to continue driving new visitors.

WordPress is different!

WordPress provides several features that give you the ability to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and WordPress then does the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you new website traffic …

(With an expertly configured WordPress site, you simply add content and your site then does the rest, notifying other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The WordPress Web Site Traffic Blueprint overview, we break down the components of this automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for maximum benefit.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an expert integration of your built-in WordPress features with external services and other sites (e.g. webmaster, analytics, and social media accounts).
• Publicize – Once your site has been configured and integrated with various third-party services, you simply begin to publish new content consistently and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to more web visitors.
• Optimize – We recommend beginning with a content-based strategy to build traffic organically. With the right systems in place, you can then start to measure and analyze your results and start gathering valuable information that will allow you to make intelligent and cost-effective decisions as you expand to new traffic generation strategies.

This is the end of Part 1

To read more, click here:

Web Traffic Blueprint Part Two – How To Turn Your Website Into A Traffic Machine

This tutorial is part of a comprehensive series of tutorials aimed at helping small business owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-driven website and proven marketing strategies that are easy to implement.

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