WordPress Traffic Automation Guide
This tutorial is part of a comprehensive series of articles aimed at helping you learn how to grow your business online using a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of most businesses online.
Discovering effective strategies to get visitors to your website is essential to growing an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Have Difficulty Attracting Visitors To Their Websites?
If you type any of the key phrases below into Google …
- “get web traffic to my web site”
- “how can I increase web traffic to my web site for free”
- “best 10 methods to drive website traffic”
- “ideas to drive web site traffic using SEO”
- “I need more free web traffic”
… and you will be presented with tons of sites providing information on different methods to drive more traffic to your website …
(There are loads of strategies to get more website visitors. This article series will show you how to set up a simple system to take advantage of most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive traffic to your site. There are tons of products and free resources online that can teach you cost-effective how to bring more traffic to your site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The picture below shows how most businesses typically approach the challenge of generating web traffic …
(This is how most small businesses approach the challenge of generating website traffic)
Essentially, the approach many small businesses typically take is this: first, you build your website, and then you figure out how to drive traffic to it.
As we will show you in a moment, there is a smarter way.
Don’t make the mistake of thinking that “outsourcing” your traffic generation will eliminate the problem.
There is nothing wrong with outsourcing if you have great systems set up to manage your traffic generation campaigns. If not, all you will probably do is end up wasting a lot of valuable time and money searching for a profitable strategy.
(Without a proper foundation and the right systems in place, traffic generation can end up being very costly!)
Driving web traffic sustainably involves laying a solid foundation online, implementing proper systems, continually testing elements in your campaigns, experimenting with different methods, tracking results, measuring ROI across different traffic generation methods, and so on.
Is There A Simple, Automated Way To Increase Web Visitors?
Imagine if you owned a website where all you had to do to instantly attract targeted visitors to your web site was to publish content on a regular basis.
This is not science fiction or fantasy … it’s a fact! Many website owners are already doing what we’ve just described … and you can too!
In the WordPress Traffic Blueprint article series, we will show you what is required to set up an automated traffic machine that can help begin to drive new visitors to your site, simply by adding regular content to your website.
How To Set Up An Automated Web Traffic System
As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable traffic
- Add content on a regular basis to drive traffic and generate data organically
- Start adding other traffic methods and test
(Getting more web traffic sustainably requires setting up a solid foundation online and putting the right systems in place)
Right now, we’re mostly concerned with Step 1. The purpose of this article series is to help you understand how to set up a traffic generation system that will ultimately help your business:
- Save time using leverage and automation
- Save money by starting with a very simple setup and scaling things in a sensible way
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Access valuable data about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress website, you just post new content and your site then does the rest, notifying the world about your new content and bringing you back traffic!)
An Expertly Configured WordPress Site – What Is It?
An expertly configured WordPress site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress site is a site that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the enormous power, features and built-in functionality of WordPress and how it integrates with various sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Powered Web Site?
We have published many comprehensive blog posts on this site about using the WordPress CMS to grow your business online.
Understanding how an “expertly configured” WordPress web site can begin driving web traffic to your business requires a number of articles, which is why we really recommend that you spend some time reading our posts and subscribe to this site (this way, we can let you know whenever a new article is published).
Let’s begin by addressing a couple of basic questions:
Why do you need to use WordPress to set up an automated traffic generation system? Why not use another platform?
Take a look at the diagram below …
(Static Website vs Expertly Configured WordPress Site)
Many web sites are traditionally built using applications that create websites with “static” web pages. Essentially, this means that the content mostly sits inside a server waiting to be discovered. On its own, a static website doesn’t communicate with anything outside its application; it doesn’t broadcast to anyone in cyberspace or inform any other website that new content has been added.
Think about it … if in a static website, your content simply sits there passively waiting to be found, then you have to continually keep promoting your web presence and your content to keep driving new visitors.
WordPress is different!
The WordPress CMS software provides many features that allow site owners to set up, configure and build an automated “traffic generation” machine, where all you then need to do is publish content and WordPress will do the rest, immediately notifying various online properties about your new content to generate you new website visitors …
(With an expertly configured WordPress website, you simply post new content and your website then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The Website Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for maximum benefit.
- Automate – Your traffic machine requires not only expert configuration of internal WordPress settings but also the integration of your WordPress functionality with external tools and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – After your WordPress site settings have been configured and integrated with various external tools, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media accounts and other online properties about the new content, giving your content wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic organically. With the right systems in place, you can also begin to measure and understand your incoming traffic and start gathering valuable data that will allow you to make intelligent and cost-effective decisions when expanding to additional traffic generation methods.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of an article series aimed at helping website owners learn how to grow their business online and drive traffic organically using a WordPress-driven website or blog and proven online marketing methods.
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"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group