WordPress Traffic Automation Guide
This tutorial is part of an article series designed to help website owners learn how to grow their business online inexpensively and drive traffic organically using a WordPress website and proven online marketing methods.
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WordPress Traffic Automation Blueprint – Overview
Traffic is the lifeblood of most businesses online.
Finding sustainable ways of generating more visitors to your website is a requirement of building a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Businesses Struggle To Bring More Traffic To Their Web Sites?
If you search for any of the key phrases below in Google …
- “drive visitors to my web site”
- “how do I bring more web traffic to my website”
- “best 100 methods to attract more visitors”
- “best way to increase website visitors using Pinterest”
- “I need free web traffic”
… and you will be presented with loads of tips, tricks, and information on strategies to help you drive more traffic to your web site …
(There are lots of ways to increase your website visitors. This article series will show you how to set up a simple system to benefit from most of these traffic generation strategies!)
Clearly, there is no shortage of ways to drive traffic to your site. There are tons of courses and free resources that can teach you effective ways to increase visitors to your web site.
The problem often has more to do with business owners not investing sufficient time into learning how to grow traffic sustainably, not setting up systems that allow them to manage the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The illustration below shows how many businesses typically approach the challenge of generating website traffic …
(This is how many small businesses approach the challenge of generating website traffic)
Essentially, the typical approach many businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a smarter way.
You shouldn’t make the mistake of believing that “outsourcing” your traffic generation will take care of this problem.
Outsourcing is fine if you have great systems set up to manage your traffic generation campaigns already. If not, you will probably end up spending a lot of time and money searching for a profitable strategy.
(Without a proper foundation and the right systems in place, traffic generation can become very costly!)
Sustainable traffic generation involves laying a solid foundation online, implementing the right systems, testing variables in your campaigns, experimenting with different advertising and promotional strategies, analyzing results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Way To Automate The Process Of Generating Traffic?
Imagine if all you had to do to attract targeted visitors to your site was to regularly add valuable content to your site.
This is not science fiction or fantasy … it’s a fact! Many website owners are currently doing this … and you can too!
In our WordPress Traffic Blueprint article series, you will learn how to create an automated traffic system that can help begin delivering a stream of web traffic to your web site, simply by adding regular content to your site.
How To Set Up An Automated Traffic Generation System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up specific systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive traffic and generate web traffic data organically
- Start testing other traffic methods
(To generate sustainable traffic, you need to first put in the right systems)
Right now, we’re mostly concerned with Step 1. The aim of this article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation strategies, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to in this article series as an “expertly configured” WordPress website …
(With an expertly configured WordPress site, you just add content and your site then does the rest, informing the world about your content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Web Site?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress site.
An ”expertly configured” WordPress web site is a website or blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and the way it can be integrated with other services, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We write extensively on this site about the benefits of using WordPress-driven websites to grow your business online.
Understanding why and how an “expertly configured” WordPress website can be used to create an automated traffic generation system requires several article installments, which is why we strongly recommend that you spend some time reading our content and consider subscribing to our site (this way, you will be informed whenever new information on this topic gets published).
Let’s begin by addressing a couple of basic questions:
What makes WordPress so special? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are traditionally built with platforms that create websites with “static” web pages. Essentially, this means that the web pages mostly sit inside the server waiting to be discovered. On its own, the static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anybody in cyberspace or notify any other website that new content has recently been added.
Think about it … if in a static website, all of your content just sits there passively waiting to be found, then you have to actively promote your site and your content to continue driving new visitors.
WordPress is different!
The WordPress platform comes with default functionality that lets users set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is publish new content and WordPress does the rest, instantly notifying search engines, social media and other online properties about your new content to automatically start driving you more website visitors …
(With an expertly configured WordPress site, you just add content and your website does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part 2 of The WordPress Web Site Traffic Blueprint overview, we explain the components of this automated traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also integrating your WordPress site with 3rd-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party sites, all you have to do is publish new content consistently and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend beginning with a content-based strategy to build sustainable traffic. With the right systems in place, you can then begin to track and understand the traffic generated as a result and gather valuable data that will allow you to make smarter decisions when expanding to additional traffic generation methods.
This is the end of Part 1
To read the rest of this article, click on the link below:
This article is part of a comprehensive series of tutorials aimed at helping you learn how to grow your business online and drive traffic organically using a WordPress website or blog and proven online marketing strategies.
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