WordPress Traffic Automation Guide

This tutorial is part of a series of comprehensive articles designed to help you learn how to grow your business online and drive traffic automatically using a WordPress-powered website or blog and proven web marketing strategies.

***

WordPress Traffic Automation Blueprint – Overview

Traffic is the lifeblood of most businesses online.

Knowing how to drive new visitors to your website is essential to running a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Struggling To Get More Visitors To Their Websites?

If you type any of the key phrases below into Google …

• “increase web traffic to your website”
• “how can I get more traffic to my website”
• “best 25 resources to increase visitors”
• “cheapest way to attract more traffic using StumbleUpon”
• “attract more people to my website”

… and you will be immediately presented with loads of information on different methods to help you drive more visitors to your website …

(There are many ways to increase your website visitors. This article series will show you how to set up a system to take advantage of most of these traffic generation methods!)

Clearly, there is no shortage of ways to drive visitors to your site. There are thousands of tutorials and free information online that can show you cost-effective ways to drive more traffic to your site.

The problem often has more to do with businesses not investing enough time into learning how to grow web traffic sustainably, not setting up systems for managing the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The picture below shows how many small businesses typically approach the process of generating traffic to their sites …

(This is how many businesses approach traffic generation)

Essentially, the typical approach many small businesses take is this: first, you build a website, and then you figure out ways of driving traffic to the site.

As you will see in a moment, there is a better approach.

You shouldn’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.

Outsourcing is useful if you have great systems in place to manage your traffic generation campaigns already. If not, you will probably end up investing a lot of your valuable time and money looking for a positive ROI strategy.

(Without a solid foundation and systems in place, online traffic generation can end up becoming very costly!)

Getting regular web traffic sustainably involves laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different marketing and promotional services, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simple, Automated Way To Drive More Web Visitors?

Imagine if all you had to do to instantly attract targeted visitors to your web site was to regularly add quality content to your website.

This is not fantasy or fiction … it’s a fact! In fact, many website owners are profiting with what we’ve just described … and so can you!

In this article series, we will show you how to create an automated traffic system that can begin driving an ongoing stream of targeted visitors to your website, simply by publishing content on a consistent basis to your website.

How To Set Up An Automated Traffic System

As you can see in the diagram below, the web traffic blueprint we discuss in this article series involves three fundamental steps:

1. Set up systems to lay down a solid foundation for creating sustainable traffic
2. Add content on a regular basis to drive traffic and generate web traffic data organically
3. Start adding other traffic methods and test

(Getting a consistent stream of web traffic sustainably involves laying a solid foundation online and putting the right systems in place)

Right now, we’re mostly concerned with Step 1. The aim of our article is to provide an overview of how to set up a traffic generation system that will ultimately:

• Save time using leverage and automation
• Save money in lots of different ways
• Automatically notify search engines
• Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
• Gain valuable insights about your traffic generation campaigns, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress website or blog …

(With an expertly configured WordPress website, you simply add new content and your site then does the rest!)

An Expertly Configured WordPress Web Site – What Is It?

An expertly configured WordPress website is not the same as a professionally-configured WordPress web site.

An ”expertly configured” WordPress web site is a website that is not only driven by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and analytics.

Why Use An Expertly Configured WordPress-Driven Site?

We write extensively on this site about the benefits of using WordPress-powered web sites to grow your business online.

Understanding how and why an “expertly configured” WordPress web site can help create an automated traffic generation system requires several articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to our site (this way, we can let you know whenever we publish a new article).

Let’s begin by addressing a couple of basic questions:

Why use WordPress to set up an automated traffic generation system? Why can’t you just use another platform?

Take a look at the picture below …

(Static vs Expertly Configured WordPress Site)

Many web sites are traditionally built with platforms that create “static” websites. Essentially, this means that the web site pages mostly sit inside the server waiting to be discovered. By itself, the static website doesn’t communicate with anyone else outside the platform; it doesn’t ’ping’ anyone in cyberspace or inform any other website that new content has recently been added to the site.

Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the website owner has to actively promote their site and its content to maintain new web traffic coming.

WordPress is different!

The WordPress CMS software provides special features that let you set up, configure and build an automated “web traffic generation” machine, where all you then have to do is publish content and WordPress does the rest, immediately notifying search engines, social media and other online properties about your site to start driving your business new web site visitors …

(With an expertly configured WordPress site, you just publish content and WordPress will do the rest!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part 2 of The Web Site Traffic Blueprint overview, we break down the components of your automated online traffic machine:

• Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for optimal results.
• Automate – Your traffic system requires not only expert configuration of internal WordPress settings but also an integration of your built-in WordPress features with third-party services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After configuring your site settings and integrating your site with various third-party sites, you then begin publishing new content on a consistent basis and WordPress will immediately notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider online exposure to more visitors.
• Optimize – We recommend beginning with a content-focused strategy to build traffic sustainably. With the right systems in place, you can also start tracking and analyzing your incoming traffic and start gathering valuable information that will allow you to make smarter decisions as you expand to different traffic generation strategies.

This is the end of Section 1

To read more, click on the link below:

Web Traffic Blueprint Part Two – Learn How To Turn Your WordPress Blog Into A Traffic Machine

This article is part of a comprehensive series of tutorials designed to help website owners learn how to grow their business online inexpensively and drive traffic automatically using a WordPress-driven website and proven online marketing methods.

Want To Get Notified When New Tutorials Get Published? Then Subscribe To Our Site!

***