WordPress Traffic Automation Guide
This tutorial is part of a series of articles designed to help site owners learn how to grow their business online inexpensively and drive traffic organically with a WordPress-powered website or blog and proven online marketing strategies.
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WordPress Traffic Automation Blueprint – Overview
Almost every business needs a regular stream of new web visitors to grow online.
Discovering new strategies to get visitors to your website is one of the most important aspects of growing an online presence successfully. Lack of online visitors is also one of the most common complaints made by website owners everywhere.
Why Are So Many Businesses Having Difficulty Driving More Traffic To Their Websites?
If you search for any of the key phrases below in Google …
- “how to attract more visitors to your web site”
- “drive more visitors to my web site for free”
- “how to drive more website visitors”
- “learn how to drive visitors using banner ads”
- “I need website traffic”
… and you will find thousands of pages containing tips, tricks, and information about different ways to help you get more website visitors …
(There are loads of ways to get more website visitors. This article series will show you how to set up a simple system to take advantage of all these traffic generation strategies!)
There is clearly no shortage of ways to drive visitors to your website. There are thousands of products and free information that can show you effective methods to drive more visitors to your website.
The problem often has more to do with business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems for managing the process effectively, and, in many cases, not even being aware that there are things you can do to leverage and automate your web traffic generation.
The picture below shows how many businesses approach the challenge of generating website traffic …
(This is how many small businesses approach the challenge of generating traffic to their sites)
Essentially, the typical approach many small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to it.
As you will see in a moment, there is a smarter way.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will take care of the problem.
Outsourcing is great if you have the systems in place to manage your traffic generation activities already. If not, all you will probably do is end up investing a lot of time and money looking for a winning strategy that can deliver you a positive ROI.
(Without a solid foundation and proper systems, online traffic generation can be a costly activity!)
Getting more web traffic sustainably requires laying a solid foundation online, implementing systems, testing elements in your campaigns, experimenting with different marketing and promotional strategies, tracking results, comparing ROI across different traffic generation opportunities, and so on.
Is There A Simple, Automated Way To Increase Website Traffic?
Imagine owning a web site where the only thing you had to do to instantly deliver an ongoing stream of new targeted traffic to your website was to regularly add content to your website or blog.
This is not fantasy … it’s a fact! Many website owners are already doing what we have described above … and you can too!
In the Web Site Traffic Blueprint article series, we will show you what is required to set up an automated traffic generation system that will begin to deliver new visitors to your business, simply by adding regular content to your site.
How To Set Up A System That Will Automatically Bring Traffic To Your Site
As you can see in the diagram below, the web traffic blueprint we present in this article series involves three fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add web content on a regular basis to start bringing visitors and generating data
- Test new traffic methods
(Driving web traffic sustainably involves setting up a solid foundation online and implementing proper systems)
At this stage, we’re mostly concerned with Step 1. The purpose of our article is to explain the process of setting up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically get your web content indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation campaigns, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress site …
(With an expertly configured WordPress site, you simply post content and your website will then do the rest, notifying the world about your new content and bringing you back web traffic!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress site is different than a professionally-configured WordPress site.
An expertly configured WordPress website is a website or blog that is not only powered by the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, features and built-in functionality of WordPress and its integration with various services, specifically in areas like SEO, content syndication, and reporting.
Why Use An Expertly Configured WordPress Website?
We write extensively on this site about the benefits of using WordPress-driven web sites to grow your business online.
Understanding how and why an “expertly configured” WordPress site can be used to set up an automated traffic generation system requires a number of article installments, which is why we highly recommend that you spend some time reading our posts and consider subscribing to our site (this way, you will be informed whenever a new article is published).
Let’s start by addressing some basic questions:
Why does it have to be WordPress? What does WordPress offer that other web platforms don’t?
Take a look at the picture below …
(Static Website vs Expertly Configured WordPress Site)
Many sites are built with applications that create “static” websites. Essentially, this means that the website pages mostly sit inside a server waiting to be found. The static website doesn’t communicate with anyone else outside its application; it doesn’t send out ’pings’ to anybody in the cybersphere or notify any other site that new content has recently been added to the site.
Think about it … if with a traditional website, all of the content simply sits in a server passively waiting to be found, then the business owner has to keep promoting their web presence and its content to continue driving new visitors.
WordPress is different!
WordPress comes with default functionality that allows users to set up, easily configure and build an automated “online traffic generation” machine, where all you then have to do is post content and your website will do the rest, immediately notifying various online properties about your site to automatically start bringing your business more web site visitors …
(With an expertly configured WordPress website, you simply add content and WordPress will then do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of this automated web traffic machine:
- Setup – Learn the best way to start if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be expertly configured for optimal benefit.
- Automate – Your traffic machine requires not only internal WordPress settings to be expertly configured but also the integration of your built-in WordPress features with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your website with various external tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your content wider exposure online to new visitors.
- Optimize – We recommend starting with a content-focused strategy to build traffic sustainably. With the right systems in place, you can start to measure and analyze your incoming traffic and gather valuable information that will allow you to make smarter decisions as you expand to additional traffic generation methods.
This is the end of Section One
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles designed to help business owners learn how to grow their business and drive traffic organically using a WordPress-driven website and proven online marketing methods.
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