WordPress Traffic Automation Guide
This tutorial is part of a series of articles designed to help website owners learn how to grow their business online cost-effectively and drive traffic automatically using a WordPress-powered website or blog and proven marketing methods that are easy to use and quick to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a regular stream of web traffic to prosper online.
Learning how to bring new visitors to your website is essential to running a business online successfully. Lack of website traffic is also one of the most common complaints made by website owners everywhere.
Why Do So Many Small Businesses Have Difficulty Attracting More Traffic To Their Web Sites?
Search for any of the phrases below in Google …
- “bring traffic to your site for free”
- “drive more web traffic to my web site”
- “ways to get web traffic”
- “ways to drive more web site visitors using podcasts”
- “free web visitors”
… and you will be presented with lists of sites that contain information on different ways to increase visitors to your web site …
(There are lots of methods to increase your website visitors. In this article series you will learn how to set up a simple system to benefit from all these traffic generation methods!)
Clearly, there is no shortage of ways to drive more traffic to your site. There are loads of courses and free resources online that can show you cost-effective ways to drive more traffic to your web site.
The problem often has more to do with businesses not investing sufficient time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to leverage and automate your web traffic generation.
The diagram below shows how many businesses approach the process of generating website traffic …
(This is how many website owners approach the challenge of generating website traffic)
Essentially, the approach many businesses typically take is this: first, you get a website, and then you figure out how to drive traffic to it.
As we will show you in just a moment, there is a smarter approach.
You shouldn’t make the mistake of thinking that “outsourcing” your traffic generation will address this problem.
Outsourcing is fine if you have great systems in place to manage your traffic generation campaigns already. If not, all you will probably do is end up wasting a lot of your valuable time and money looking for a profitable method.
(Without a solid foundation and the right systems in place, online traffic generation can end up becoming a costly waste of time and money!)
Driving continuous web traffic sustainably requires laying a solid foundation online, implementing systems, testing campaign variables, experimenting with different strategies, tracking results, comparing ROI across different traffic generation solutions, etc.
Is There A Way To Automate The Process Of Generating Website Visitors?
Imagine if all you had to do to automatically drive web traffic to your website was to regularly publish content to your website or blog.
This is not fantasy or science fiction … it’s a fact! In fact, many website owners are already doing what we’ve just described … and so can you!
In the Web Traffic Blueprint article series, we explain the process of setting up an automated traffic system that will begin driving an ongoing stream of web traffic to your business, simply by publishing regular content to your web site.
How To Set Up A System That Will Automatically Bring More Traffic To Your Website
As you can see in the diagram below, the web traffic method we present in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for creating sustainable traffic
- Add content on a regular basis to start driving traffic and generating data
- Add new traffic strategies and test
(Sustainable traffic generation involves setting up a solid foundation online and implementing systems)
At this point, we’ll mostly be focusing on Step One. The purpose of this article is to explain the process of setting up a traffic generation system that will ultimately help you:
- Save time using automation and leverage
- Save money in lots of different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Access valuable data about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
You can achieve all of the above using what we will refer to in this article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress site, you simply post new content and WordPress will then do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress website or blog is different than a professionally-configured WordPress web site.
An expertly configured WordPress blog is a site that is not only built with the WordPress CMS platform, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, ease-of-use and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, external site syndication, and reporting.
Why Do I Need An Expertly Configured WordPress-Driven Website?
We have published many great articles on this site about using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress website or blog will drive targeted visitors to your business requires a number of articles, which is why we highly recommend that you spend some time reading our content and consider subscribing to this site (this way, we can let you know whenever we publish a new article).
Let’s start by addressing these basic questions:
Why WordPress? Why not use some other platform?
Take a look at the illustration below …
(Static Website vs Expertly Configured WordPress Website)
Many sites are built on applications that create “static” websites. Essentially, what this means is that your content typically sits inside the server waiting to be found. On its own, the static website doesn’t communicate with anyone outside the application; it doesn’t ’ping’ anyone in cyberspace or announce to any other website that new content has been published.
Think about it … if with a traditional website, all of your content simply sits in a server passively waiting to be found, then you have to keep promoting your web presence and your content to maintain web traffic coming.
WordPress is different!
The WordPress application provides various features that allow users to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and WordPress will then do the rest, instantly notifying various online properties about your new content to start generating you more website traffic …
(With an expertly configured WordPress site, you just add content and your site will do the rest, informing the world about your new content and bringing you back web traffic!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Traffic Blueprint overview, we break down the components of this automated web traffic system:
- Setup – Learn the best way to start if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic machine not only requires expert configuration of internal WordPress settings but also the integration of your built-in WordPress features with third-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once your site settings have been configured and integrated with various external sites, all you have to do is publish new content on a consistent basis and WordPress will instantly notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to new visitors.
- Optimize – We recommend starting with a content-based strategy to build traffic sustainably. With the right systems in place, you can then start to track and understand your incoming traffic and gather valuable data that will allow you to make better decisions when using other traffic generation methods.
This is the end of Part One
To read the rest of this article, click here:
This article is part of a comprehensive article series aimed at helping you learn how to grow your business online cost-effectively with a WordPress website and proven web marketing methods.
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