WordPress Traffic Automation Guide

This tutorial is part of an article series aimed at helping site owners learn how to grow their business online cost-effectively and drive traffic organically using a WordPress-driven website or blog and proven web marketing methods.

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WordPress Traffic Automation Blueprint – Overview

Just about every single business needs a constant stream of new visitors to stay in business online.

Learning how to generate visitors to your website is one of the fundamental skills of building a successful web presence. Lack of website visitors is also one of the most common complaints made by website owners everywhere.

Why Are So Many Businesses Having Difficulty Attracting Traffic To Their Web Sites?

If you type any of the commonly-searched key phrases below into Google …

• “bring more web traffic to my site”
• “how can I drive more traffic to my website”
• “learn to increase visitors”
• “ideas to drive more web visitors using StumbleUpon”
• “free web site traffic”

… and you will immediately find loads of information about ways to help you get more traffic to your website …

(There are many ways to increase your website visitors. This article series will show you how to set up a simple system to benefit from many of these traffic generation strategies!)

Clearly, there is no shortage of ways to drive visitors to your site. There are thousands of tutorials and free resources that can show you effective strategies to increase visitors to your site.

The problem often has more to do with businesses not investing sufficient time into learning how to drive traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to configure your web presence to automate and leverage your web traffic generation.

The picture below shows the typical approach many small businesses take when it comes to generating traffic to their sites …

(This is how many businesses approach the challenge of generating website traffic)

Essentially, the approach many businesses typically take is this: first, you get your website, and then you figure out how to drive traffic to it.

As we will show you in just a moment, there is a better approach.

Don’t make the mistake of thinking that ”outsourcing” your traffic generation to experts will eliminate the problem.

There is nothing wrong with outsourcing if you have great systems set up to manage and analyze the results of your traffic generation activities already. If not, all you will probably do is end up spending a lot of valuable time and money searching for a positive ROI method.

(Without a solid foundation and the right systems in place, online traffic generation can be a costly activity!)

Driving more web traffic sustainably involves setting up a solid foundation online, implementing the right systems, testing campaign variables, experimenting with different strategies, tracking results, comparing ROI across different traffic generation opportunities, etc.

Is There A Simpler, Automated Way To Generate More Web Visitors?

Imagine if all you had to do to automatically deliver web traffic to your web site was to regularly add content to your website or blog.

This is not fiction or fantasy … it’s a fact! As a matter of fact, many website owners are already doing what we have just described … and you can too!

In the Web Traffic Blueprint article series, we explain how to create an automated traffic machine that can begin attracting web traffic to your business, simply by publishing content on a consistent basis to your website.

How To Set Up A System That Will Automatically Help Bring Traffic To Your Site

As you can see in the diagram below, the web traffic blueprint we present in this article series involves 3 fundamental steps:

1. Set up specific systems to lay down a solid foundation for getting sustainable traffic
2. Add web content on a regular basis to drive visitors and generate data organically
3. Add new traffic methods and test

(Sustainable traffic generation involves laying a solid foundation online and implementing systems)

At this point, we’re mostly concerned with Step One. The purpose of this article is to show you how to set up a traffic generation system that will ultimately help your business:

• Save time using leverage and automation
• Save money by starting with a very simple setup and scaling things only when it makes sense to do this
• Automatically get your website pages indexed faster in search engines
• Instantly notify and publicize your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
• Access valuable data about your traffic generation methods, analyze results, measure ROI, etc.
• Outsource traffic generation while maintaining full control of the process
• Grow your business online cost-effectively and sustainably

You can achieve all of the above using what we will refer to throughout our article series as an “expertly configured” WordPress blog …

(With an expertly configured WordPress site, you simply add new content and WordPress then does the rest, informing the world about your content and bringing you back web traffic!)

An Expertly Configured WordPress Site – What Is It?

An expertly configured WordPress website is not the same thing as a professionally-configured WordPress website or blog.

An ”expertly configured” WordPress web site is a blog that is not only driven by WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the enormous power, ease-of-use and functionality of WordPress and how it can be integrated with various sites, specifically in areas like search engine optimization, content syndication, and analytics.

Why Do I Need An Expertly Configured WordPress-Driven Website?

We write extensively on this site about the benefits and advantages of using the WordPress CMS to grow your business online.

Understanding why and how an “expertly configured” WordPress web site can begin driving web traffic to your business requires several articles, which is why we highly recommend that you spend some time reading our posts and consider subscribing to this site (this way, we can let you know whenever a new article is published).

Let’s start by addressing these basic questions:

What makes WordPress so special? Why can’t you just use some other web platform?

Take a look at the illustration below …

(Static vs Expertly Configured WordPress Website)

Many web sites are built with platforms that create “static” websites. Essentially, what this means is that the content files typically sit inside your server waiting to be found. The static website doesn’t communicate with anything else outside the platform; it doesn’t send out ’pings’ to anyone in the cybersphere or announce to any other site when new content has recently been added to your site.

Think about it … if in a traditional website, all of the content just sits in a server passively waiting to be found, then the web site owner has to actively continue promoting their website and its content to maintain new web visitors coming.

WordPress is different!

The WordPress application provides a number of features that allow you to set up, configure and build an automated “online traffic generation” machine, where all you then have to do is post new content and WordPress will do the rest, instantly notifying various online properties about your site to start driving your business more web site visitors …

(With an expertly configured WordPress web site, you just add content and WordPress then does the rest, notifying other sites about your content and bringing you back traffic!)

An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System

With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …

(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)

As your business evolves, you can add more functionality and automate processes like:

• Sell products and services with e-commerce,
• Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
• Allow visitors to register on your site with different membership levels,
• And so much more!

You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)

The video below shows you what an expertly configured WordPress site can do for your business …

In Part Two of The WordPress Website Traffic Blueprint overview, we explain the components of this automated website traffic system:

• Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
• Configure – By default, WordPress already comes with a number of built-in features and settings to help you generate traffic. Learn what features and settings have to be expertly configured for best results.
• Automate – Your traffic system requires not only internal WordPress settings to be configured but also the integration of your WordPress site with external services and other web properties (e.g. webmaster, analytics, and social media accounts).
• Publicize – After your site has been configured and integrated with various third-party tools, all you have to do is publish new content regularly and WordPress will instantly notify and inform search engines, your social media sites and other online properties about the new content, giving your site wider exposure online to potential new visitors.
• Optimize – We recommend starting with a content publishing strategy to build sustainable traffic. With the right systems in place, you can then start to measure and understand incoming traffic and start gathering valuable information that will allow you to make better decisions as you expand to other traffic generation strategies.

This is the end of Section 1

To read more, click on the link below:

Web Site Traffic Blueprint Part 2 – How To Generate More Traffic For Your Business With WordPress

This tutorial is part of a comprehensive tutorial series designed to help you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress website and proven online marketing strategies.

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