WordPress Traffic Automation Guide
This article is part of a comprehensive tutorial series designed to help business owners learn how to grow their business online and drive traffic sustainably using a WordPress-driven website and proven marketing methods that are easy to use and easy to implement.
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WordPress Traffic Automation Blueprint – Overview
Just about every single business needs a constant stream of new web visitors to grow online.
Knowing how to attract traffic to your website is essential to growing a business online successfully. Driving traffic to a website is also one of the greatest challenges faced by almost every web site owner.
Why Do So Many Businesses Have Difficulty Bringing More Traffic To Their Web Sites?
If you search for any of the key phrases below in Google …
- “bring more visitors to my web site”
- “drive visitors to my website”
- “learn to increase traffic”
- “easiest way to drive web site visitors using forum ads”
- “I need free web traffic”
… and you will immediately find loads of information on different ways to help you get more website visitors …
(There are lots of ways to drive more website visitors. This article series will show you how to set up a simple system to benefit from all these traffic generation methods!)
There is clearly no shortage of ways to drive traffic to your site. There are thousands of products and free resources online that can show you how to increase visitors to your site.
The problem is often more about business owners not investing enough time into learning how to generate new web traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are ways to leverage and automate your web traffic generation.
The diagram below shows how most businesses approach the challenge of generating website traffic …
(This is how many site owners approach traffic generation)
Essentially, the approach many small businesses typically take is this: first, you build a website, and then you figure out how to drive traffic to your website.
As we will show you in just a moment, there is a smarter approach.
Don’t make the mistake of believing that “outsourcing” your traffic generation will eliminate the problem.
Outsourcing is useful if you have systems set up to manage and process information about your traffic generation activities already. If not, you will probably end up wasting a lot of time and money looking for a profitable strategy.
(Without a solid foundation and the right systems in place, online traffic generation can become a costly waste of time and money!)
Getting a consistent stream of web traffic sustainably requires laying a solid foundation online, putting proper systems in place, testing campaign elements, experimenting with different strategies, analyzing results, comparing ROI across different traffic generation strategies, etc.
Is There A Simpler, Automated Way To Grow Website Visitors?
Imagine if you owned a web site where the only thing you had to do to instantly drive new visitors to your site was to regularly publish valuable content to your site.
This is not science fiction … it’s a fact! In fact, many website owners are already doing what we have described above … and you can too!
In the Web Site Traffic Blueprint article series, we will show you the process of setting up an automated traffic machine that can deliver targeted traffic to your web site, simply by adding regular content to your site.
How To Set Up An Automated Traffic System
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 fundamental steps:
- Set up specific systems to lay down a solid foundation for generating sustainable traffic
- Add content on a regular basis to drive visitors and generate data organically
- Start adding other traffic strategies and test
(To get sustainable web traffic, you first need to put in the right systems)
At this stage, we’ll mostly be focusing on Step 1. The purpose of this article series is to help you understand how to set up a traffic generation system that will ultimately help you:
- Save time using leverage and automation
- Save money by starting simple and scaling up as you grow
- Automatically get your web pages indexed faster in search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, LinkedIn, etc.)
- Gain valuable insights about your traffic generation strategies, monitor results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress blog …
(With an expertly configured WordPress web site, you just publish content and your website will do the rest!)
What Is An Expertly Configured WordPress Site?
An expertly configured WordPress site is different than a professionally-configured WordPress web site.
An expertly configured WordPress site is a web site that is not only built with the WordPress CMS, but has also been expertly set up and configured (either by yourself or professionally) to take full advantage of the tremendous power, features and functionality of WordPress and its integration with other sites, specifically in areas like search engine optimization, content syndication, and reporting.
Why Use An Expertly Configured WordPress-Driven Website?
We provide a number of comprehensive articles on this site about the benefits of using WordPress-powered websites to grow your business online.
Understanding how and why an “expertly configured” WordPress web site can help begin attracting new visitors to your business requires several articles, which is why we strongly recommend that you spend some time reading our other articles and subscribe to our site (this way, you will be informed whenever new content about this topic is published).
Let’s start by answering some basic questions:
Why WordPress? Why can’t you just use some other platform?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Site)
Many sites are built on platforms that create websites with “static” web pages. Essentially, this means that your content pages typically sit inside a server waiting to be discovered. On its own, the static website doesn’t communicate with anyone outside the platform; it doesn’t ’ping’ anybody in the cybersphere or inform any other site when new content has been added to the site.
Think about it … if with a traditional website, the content just sits in a server passively waiting to be found, then the website owner has to keep promoting their site and its content to maintain new web traffic coming.
WordPress is different!
The WordPress CMS software comes with powerful built-in functionality that gives you the ability to set up, configure and build an automated “web traffic generation” machine, where all you then need to do is post new content and your site then does the rest, instantly notifying search engines, social media and other online properties about your new content to start bringing your business new website visitors …
(With an expertly configured WordPress website, you just publish content and your website will do the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The WordPress Web Traffic Blueprint overview, we break down the components of your automated online traffic machine:
- Setup – Learn the best way to get started if you don’t have a website yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for maximum benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also an expert integration of your WordPress functionality with 3rd-party services and other sites (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your WordPress settings and integrating your site with various third-party services, all you have to do is publish new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to potential new visitors.
- Optimize – We recommend starting with a content-focused strategy to build sustainable traffic. With the right systems in place, you can start tracking and analyzing your incoming traffic and gather valuable information that will allow you to make smarter decisions when expanding to additional traffic generation strategies.
This is the end of Part One
To read more, click on the link below:
This article is part of a comprehensive tutorial series aimed at helping you learn how to grow your business online inexpensively and drive traffic automatically using a WordPress-driven website and proven web marketing strategies.
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