WordPress Traffic Automation Guide
This tutorial is part of an article series aimed at helping site owners learn how to grow their business online cost-effectively using a WordPress-powered website or blog and proven online marketing strategies.
***
WordPress Traffic Automation Blueprint – Overview
Web traffic is the lifeblood of just about every single business online.
Knowing how to attract visitors to your website is vital to building a business online successfully. Increasing traffic to a website is also one of the greatest challenges faced by almost every business owner.
Why Are So Many Businesses Having Difficulty Bringing More Traffic To Their Web Sites?
Type in any of the commonly-searched key phrases below into Google …
- “get visitors to your site for free”
- “how do I drive web traffic to my website for free”
- “learn to increase more web site traffic”
- “how to drive more traffic using ads”
- “bring web traffic to your web site for free”
… and you will find loads of tips, tricks, and information on different strategies to help you drive more visitors to your website …
(There are lots of strategies to increase your website visitors. This article series will show you how to set up a system to benefit from most of these traffic generation methods!)
Clearly, there is no shortage of ways to drive more visitors to your web site. There are tons of tutorials and free sites online that can show you effective how to drive more visitors to your website.
The problem is often more to do with businesses not investing enough time into learning how to generate traffic sustainably, not setting up systems that allow them to manage the traffic generation process effectively, and, in many cases, not even being aware that there are things you can do to automate and leverage your web traffic generation.
The picture below shows the typical approach many businesses take when it comes to generating web traffic …
(This is how most businesses approach the challenge of generating web traffic)
Essentially, the typical approach most small businesses take is this: first, you build your website, and then you figure out ways of driving traffic to the site.
As you will discover in just a moment, there is a better way.
Don’t make the mistake of believing that ”outsourcing” your traffic generation to experts will address the problem.
Outsourcing is great if you have great systems set up to manage your traffic generation campaigns. If not, you will probably end up investing a lot of your time and money searching for a profitable method.
(Without a proper foundation and the right systems in place, web traffic generation can become a costly activity!)
Getting continuous web traffic sustainably requires laying a solid foundation online, putting the right systems in place, continually testing campaign elements, experimenting with different methods, tracking results, measuring ROI across different traffic generation methods, etc.
Is There A Simpler, Automated Way To Drive More Website Traffic?
Imagine owning a website where the only thing you had to do to instantly drive targeted visitors to your web site was to regularly add content to your website or blog.
This is not science fiction … it’s a fact! In fact, many website owners are already enjoying the benefits of what we have described above … and so can you!
In our article series, you will discover how to set up an automated traffic generation system that will begin delivering an ongoing stream of web traffic to your web site, simply by publishing regular content to your website.
How To Set Up A System That Will Automatically Drive More Traffic To Your Site
As you can see in the diagram below, the web traffic method we discuss in this article series involves 3 basic steps:
- Set up systems to lay down a solid foundation for getting sustainable web traffic
- Add web content on a regular basis to drive visitors and generate data organically
- Add other traffic methods and test
(Sustainable traffic generation involves laying a solid foundation online and implementing the right systems)
At this point, we’ll mostly be focusing on Step One. The aim of this article is to show you how to set up a traffic generation system that will ultimately:
- Save time using automation and leverage
- Save money in many different ways
- Automatically notify search engines
- Instantly share your content to all of your social media accounts (e.g. Facebook, Twitter, Pinterest, etc.)
- Gain valuable insights about your traffic generation methods, track results, measure ROI, etc.
- Outsource traffic generation while maintaining full control of the process
- Grow your business online cost-effectively and sustainably
All of the above can be achieved using what we will refer to throughout our article series as an “expertly configured” WordPress web site …
(With an expertly configured WordPress web site, you just publish new content and your site will do the rest!)
What Is An Expertly Configured WordPress Website?
An expertly configured WordPress web site is not the same as a professionally-configured WordPress website or blog.
An expertly configured WordPress website is a website that is not only built on WordPress, but has also been expertly set up and configured (either by yourself or professionally) to take advantage of the tremendous power, features and built-in functionality of WordPress and its integration with other sites, specifically in areas like SEO, content syndication, and analytics.
Why Use An Expertly Configured WordPress Site?
We write extensively on this site about using the WordPress CMS to grow your business online.
Understanding how and why an “expertly configured” WordPress blog can be used to set up an automated traffic system requires several articles, which is why we strongly recommend that you spend some time reading our content and subscribe to our site (this way, you will be informed when new content about this topic is published).
Let’s begin by answering some basic questions:
Why use WordPress to set up an automated traffic generation system? What does WordPress provide that other web platforms don’t?
Take a look at the illustration below …
(Static vs Expertly Configured WordPress Website)
Many web sites are traditionally built on platforms that create “static” websites. Essentially, this means that your content typically sits inside a server waiting to be found. A static website doesn’t communicate with anything else outside its application; it doesn’t broadcast to anybody in cyberspace or notify any other website that new content has been published.
Think about it … if in a static website, the content simply sits in a server passively waiting to be found, then the website owner has to continually promote their site and its content to continue driving web traffic.
WordPress is different!
WordPress provides a number of features that give you the ability to set up, easily configure and build an automated “online traffic generation” machine, where all you then need to do is publish new content and your site will then do the rest, immediately notifying search engines, social media and other online properties about your site to automatically generate you more website traffic …
(With an expertly configured WordPress website, you simply add new content and your site then does the rest!)
An Automated Content Distribution, Traffic And Lead Generation, And Sales & Marketing System
With an expertly configured WordPress site, you can build more than just a website for your business … you can set up an automated traffic and lead generation and sales & marketing system, where all you do is publish your content and WordPress then automates the rest …
(Set up an automated content distribution, lead and traffic generation, and sales and marketing system with WordPress)
As your business evolves, you can add more functionality and automate processes like:
- Sell products and services with e-commerce,
- Capture leads with opt-in forms and add your subscribers to newsletters and autoresponders,
- Allow visitors to register on your site with different membership levels,
- And so much more!
You can do all of this using inexpensive WordPress plugins. Once these plugins are installed and configured on your site, just direct your visitors to the appropriate sections (e.g. your store, subscription forms, membership area, etc.)
The video below shows you what an expertly configured WordPress site can do for your business …
In Part Two of The Web Site Traffic Blueprint overview, we explain the components of your automated website traffic machine:
- Setup – Learn the best way to get started if you don’t have a web presence yet, or if you already have an existing site that may or may not have been built using WordPress.
- Configure – By default, WordPress already comes with a number of built-in features and settings that can help you generate traffic. Learn what features and settings need to be configured for optimal benefit.
- Automate – Your traffic system not only requires expert configuration of internal WordPress settings but also the integration of your WordPress functionality with 3rd-party services and other online properties (e.g. webmaster, analytics, and social media accounts).
- Publicize – Once configuring your site settings and integrating your website with various external services, you then begin publishing new content regularly and WordPress will immediately notify and inform search engines, your social media pages and other online properties about the new content, giving your site wider online exposure to more visitors.
- Optimize – We recommend starting with a content marketing strategy to build sustainable traffic. With the right systems in place, you can also begin to monitor and understand the traffic generated as a result and gather valuable information that will allow you to make smarter decisions when using other traffic generation methods.
This is the end of Section 1
To read more, click on the link below:
This tutorial is part of a comprehensive series of articles aimed at helping website owners learn how to grow their business and drive traffic sustainably using a WordPress-driven website and proven web marketing methods.
Subscribe To WPCompendium.org And Get Notified When New Tutorials Get Published!
***
"I have used the tutorials to teach all of my clients and it has probably never been so easy for everyone to learn WordPress ... Now I don't need to buy all these very expensive video courses that often don't deliver what they promise." - Stefan Wendt, Internet Marketing Success Group